2013 Smith Optics December Editorial Coverage

DECEMBER 2013 BRAND EDITORIAL

PRESS CONTACT: Cassie Abel | cassie@smithoptics.com | 208.727.6593

Total Seen Monthly Circulation: +36,712,704

Total Seen Circulation Year to Date: +259,729,038

SELECT SEEN BRAND COVERAGE / CIRCULATION

*TOP PITCHES OF THE MONTH

1. Fox News - Vantage, I/O Recon - 9,000,000

1. Gear Patrol - I/OX

2. Bergen REcord - Vantage - 2,392,850

2. Fox News - Vantage, I/O Recon

3. CNET - I/O Recon, I/OX Turbo Fan, Vantage, ODS2 - 3. City View Magazine - Helmet 8,298,683

4. Dan Patrick Show - Various Goggles

4. HauteLiving.com - Aspen Partnership - 1,121,638

5. Details.com - Vice Goggles

5. Fox & Friends - Vantage - 9,000,000

6. SKI/Skiing - Gibson

6. Powder.com - Vantage, VIce - 339,753

7. Ski/Skiing - Bobby Brown Maze Helmet

7. Weston Group Magazines - I/O Recon - 278,000

8. Backpacker - Outlier w/ ChromaPop

8. Town & Country - I/O = 461,403

9. Eyecare Business - David Currier Interview

9. Eyecessorize - Woodrow - 59,589

10. Transworld Snowboarding - Vice

10. Sunglasses Magazine - Vice, ChromaPop, 19,382

11. Fox & Friends - Vantage

11. Hatch Magazine - Dover w/ ChromaPop - 22,500

12. CNET - I/O Recon, I/OX Turbo Fan, Vantage, ODS2

12. Florida Sportsman - Dover w/ ChromaPop - 86,312

13. Powder.com - Vantage, Vice

13. SailingWorld.com - ChromaPop - 48,848

14. Various Publications - Aspen Partnership

14. Denver Life Magazine - Maze, I/O - 40,000

15. Various Publications - Locals Only Prospecting Idaho

15. OR Daily, Day 0 - Compass, Cuaseway (Suncloud) - 16. Sungalsses Magazine - Vice, ChromaPop 25,000

17. Eyecessorize - Woodrow

16. BustedWallet - I/OX - 227,000

18. Active Times - Dover w/ ChromaPop

17. SBC Ski & Snowboard - Gage TriLab - 61,200

20. OR Show Daily - Causeway, Compass

18. Ski Presse - Vantage - 40,000

21. Cycle News - Dr Bob Fuel V.2 Sweat X

19. Transworld Snowboarding - Vice - 120,558

22. The Rusty Hook - Tenet w/ Low Light Ignitor

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide.

For more information, check out www.smithoptics.com

*Please note that a pitch does not guarantee that the above mentioned product will appear in print.

For the full review visit: http://blistergearreview.com/gear-reviews/smith-vantage-helmet

For the full review, visit: http://bustedwallet.com/smith-iox-goggles-snow-tech-review/

For more photos, visit: http://enduro-mtb.com/en/review-smith-forefront-trail-helmet-2014/

The new Vantage helmet with Aerocore featured on the Jan 2nd segment of Fox & Friends.

For the full video, visit: http://video.foxnews.com/v/3001000567001/did-a-ski-helmet-save-michael-schumachers-life/

http://video.foxnews.com/v/2929862906001/gadgets-for-the-tech-savvy-skier/?playlist_id=929831913001

WintER Gear Guide Mountain Equipment UK’s Eclipse Hooded Zip Tee Jeremy at American Alpine Institute says this is the most versatile shirt for the skier/splitter, mountaineer, rock/ ice climber, trail runner, hiker or hardy bike commuter!

A recipient of AAI’s Guides Choice Award, it features an integrated, yet independent, face mask and snug hood, with slots for helmet straps of any kind (but can stretch enough to fit over most climber’s helmets if caught in a squall up on a route!). This piece was made to rock it in the outdoors and streamline your clothing kit! Men’s and women’s versions offered. $140.

MSR Lightning Ascent

guideschoice.com

The Lightning Ascents are by far the lightest snowshoe in their class. Torsion 2 crampons are designed to better distribute forces on rugged terrain and boost traction by maintaining continuous contact with the snow surface. MSR touts the new freeze-proof PosiLock AT binding as their most secure and comfortable binding for aggressive ascents. $270.

msrgear.com

Smith Optics Vice Goggle The new Vice goggle features a semi-rimless design providing an expanded peripheral view.

The Carbonic-X lens enhances contrast and heightened scratch resistance. Anti-fog inner lens and Porex filter make them Smith’s most advanced anti-fog goggles yet. From $110-170 depending on lens.

smithoptics.com

Nordica Patron John at Glacier Ski Shop recommends the Nordica Patron in a 185 cm or 193 cm for guys. “This is the true ‘doall ski’ for Mt. Baker skiers – it will float the deep and rail the hard pack. It’s a playful ski that can handle a heavy foot,” he says. $450.

For women he suggests the Icelantic Oracle in a 155 cm or 165 cm, describing it as “a great in bounds or out of bounds ski. It is light for touring yet it can handle the variable Mt. Baker Ski Area snow, something most light skis don’t do well.” $385. He also says, “Check out our new e-commerce site!”

glacierskishop.com

Helly Hansen Mission Jacket

IcelanTic Oracle

Helly Hansen’s iconic all-mountain jacket is revamped with a H2 Flow system for added breathability and warmth. Insulated with PrimaLoft, it has stretch 2L fabric for comfort and will keep you dry, warm or cool, depending on conditions and intensity.

Features include jacket-to-pant powder skirt, goggle pocket, and RECCO advanced rescue system. $400.

hellyhansen.com

be local, buy local.

We encourage you to support your local retailers. These winter items can be found at American Alpine Institute, Backcountry Essentials, Comor Sports, Fairhaven Bike & Ski, Glacier Ski Shop, Hidden Wave Boardshop, LFS Marine & Outdoor, Mountain Equipment Co-op, Mt. Baker Snowboard Shop, Northshore Ski & Board, REI, Skiis & Biikes, Sportsman Chalet, Valhalla Pure Sports, West Coast Sports, WWS Boardshop, Yeager’s Sporting Goods and other quality retailers in Washington and British Columbia. winter 2013/14 | Mount Baker Experience

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Winter Market brings The Backcountry to YOU

Climb Higher news

Crown Jewell Interior Secretary to speak at Industry Breakfast. Plus, new ways to get around town.

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gear trends

Blow up!

Breakthrough avy airbag technology and brand-new insulations to debut at show.

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E a r n yo u r T u r n s W i t h S K I M O E x h i b i to r L i s t New P r o d u ct G a lle ry

powered by snews

education

Outdoor University Hear from experts at Google and OIA; learn from attorneys and designers.

The official publication of:

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The SOTO WindMaster stove fires up and continues to burn under the windiest conditions without a windscreen. This lightweight, space-saving stove includes multi-size, replaceable pot supports and a volcanic shaped burner head.

(MSRP $75) #171 www.sotooutdoors.com

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SUNCLOUD OPTICS’ Causeway Sunglasses have 100 percent polarized lenses in fashionforward frames for men, women and children with a lifetime guarantee. The Causeway is a medium-fit frame with oversized style. The product has spring hinges, silicone nose pads and polarized, polycarbonate lenses for all-day comfort.

(MSRP $59) #30034E www.suncloudoptics.com

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THOMAS BATES’ Silver City Belt uses full-grain leathers and a steel and brass buckle.

The seven-hole belt has a handmachine embossed design process using 10,000 pounds of pressure, which is then finished by hand using a water-based dye.

Made in the USA with materials sourced in North America and abroad. ( MSRP $35) #20014 www.thomasbates.com

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HILLSOUND’s Armadillo LT Gaiter was created to meet the need for high-performance, affordable gaiters for outdoor enthusiasts. The LT is comprised of a waterproof/breathable upper made of Flexia three-layer fabric that is contour fitting and lightweight. The lower is a 1000-denier, high-density nylon, providing supreme protection from the elements.

(MSRP $49) #34105 www.hillsound.com

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Made of windproof and water resistant four-way stretch softshell material, the Utakleiv from BERGANS OF NORWAY has a high collar and fixed adjustable hood, articulated elbows, underarm zips and plenty of pockets to store essentials. It’s an all-purpose jacket that can be used for skiing, climbing, hiking or around town.

(MSRP $189) #12041 www.bergans.com

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What’s in your backcountry kit?

Safety gear, layers, tools ... there’s a lot to pack for a trip into the winter wilderness

>> Are your customers heading into the backcountry this winter? Beyond skis, skins, boots and bindings, here are some items they might throw in their packs or pockets for the trip.

(1) Airbags are becoming more popular, espcecially out West. (2) Hydration that can be kept close to body so it doesn’t freeze. (3) Snacks. (4) Beanie for the ascent. (5) Multi-tool for repairs. (6) Probe. (7) Goggles to combat glare and gusts. (8) Helmet for the descent. (9) First aid. (10) Mittens for warmth. (11) Emergency blanket. (12) Buff or balaclava.

(13) Shovel — some incorporate extra tools such as snow saws and hoes in the handle. (14) Extra insulation layer. (15) Beacon — one for each person in the group. (16) Sunscreen.

(17) GPS. (18) Shells with all the right pockets. (19) Communication radio. (20) Ski strap. (21) Camera to capture the memories. (22) Gloves for dexterity.

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FREE

EARlY WiNTER 2013

volumE 31 issuE 6

8 Epic Winter Adventures for Your Holiday Break Holiday Gift Guide

GEt fit with Snowshoe Racing

56 Perfect Present Picks RETURN SERVICE REQUESTED MILLS PUBLISHING, INC. PO BOX 526099 SALT LAKE CITY, UT 84152

PRSRT STD U.S. POSTAGE PAID PERMIT NO. 3280 SALT LAKE CITY, UT

7. Rab Strata Jacket Slim fit and lightweight, this wind- and waterresistant jacket is filled with highly breathable synthetic insulation. Wear it and stay warm whether you’re mountaineering or holiday shopping. $225 rab.uk.com

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8. Columbia Whirlibird™ Interchange Jacket Get three jackets for the price of one! There’s a warm Omni-Heat® liner that looks great alone, or pair it with the fully-waterproof tailored shell for ski days. $230 columbia.com 7

9. Helly Hansen Men’s Mission Jacket and Pants Bright colors, a clean design, and innovative features make this men’s jacket/pant combo stand out from the crowd. Primaloft insulated with the H2 Flow system to promote airflow and prevent overheating. Both are waterproof–breathable to a professional level so you can keep skiing in wet conditions. Jacket $400, Pants $250 hellyhansen.com

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3. Smith Virtue Goggles Updated for 2014, a new inner lens coating prevents fogging, even in demanding conditions.

The semi-rimless design increases peripheral visibility so you can see your surroundings more easily than ever. $140 smithoptics.com 4. Marmot Safire Jacket This down jacket is made with a recycled polyester shell and has 650-fill down to provide cozy insulation that can be worn alone or paired with a shell. $165 marmot.com

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5. Wild Outdoors Park Place Snap-Front Jacket Styled like your favorite button up, this waterproof men’s coat is stuffed with 700-fill down and wears well from street to summit. $195 wildoutdoorapparel.com 6. Smith Vantage Helmet Protecting your head is worth every penny, so it’s smart to splurge on a high-quality helmet. The new Koroyd® construction offers increased impact protection while promoting better airflow. The Boa® FS360 system dials in a perfect fit. $220 smithoptics.com

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The Winter Warrior

11. Dynafit TLT Radical ST Bindings Über light bindings with a frameless system dramatically lightens any touring set up. The Radical STs are easy to use and are great for both resort and backcountry skiing. $499 dynafit.com 12. Salomon Q-115 Skis Floaty and powerful, the Salomon Q Series are made for big mountain and backcountry. They feature Utility Rocker for versatile direction and new Honeycomb tip and tail for increased agility in challenging terrain. $699 salomon.com 13. Scarpa Freedom SL Ski Boots These high-performance boots are made of lightweight carbon fiber and have FR speed liners that offer the warmest thermo-moldable foam in a multi-density alpine liner. Compatible with Dynafit bindings. $769 scarpa.com

The Yogi 1. Hugger Mugger Towel This eco-friendly bamboo yoga towel is super absorbent making it a great mat companion for sweaty classes. $39 huggermugger.com

1. Swany X-Cell II Mitts Stay warm and dry with these gauntlet-style leather mittens. Made with a smooth grain LeatherShield with reinforced digitized palms, Swany’s Tri-plex insulation system, and stay-dry lining. $134 swany.com

2. Athleta Neon Stripe Racer Back Tank Any gal would love this gorgeous yoga top as a gift. It’s designed to provide comfort and support during even the most challenging practices. $49 athleta.com

2. Icebreaker Crave Hooded Sweater This gorgeous hooded sweater sits at the lower waist and is made from 260g merino wool. It’s naturally odor resistant and has a UPF rating of 50+ to protect against harmful UV rays. $140 icebreaker.com

3. Monkey G Men's Om Short Give your favorite yogi the gift of style and comfort.

These board shorts

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10. K2 Eco Lite Board and Tryst Bindings Shredding ladies will love riding Gretchen Bleiler’s signature board that’s updated with Tweekends for increased snow contact and better float in powder with more rideable surface area. Pair with the Tryst bindings that offer smooth ratcheting for easy entry and exit. Board $480, Bindings $200 k2snowboarding.com

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combine the performance of supplex fabric with high performance to create a surf-inspired style for men. $54 monkeygus.com 4. prAna June Yoga Tote This beauty is made of hemp and organic cotton and can stash a yoga mat, towel, change of clothes, and other studio essentials. $80 prana.com 5. Athleta Heavenly Hail Hoodie The perfect to and fro studio piece! This French terry pull over half-zip hoodie is semifitted and has a rear mesh panel for extra breathability. $89 athleta.com

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GROOMED SKIING DEER VALLEY RESORT

DEER VALLEY RESORT PARK CITY, UT

Deer Valley Resort offers a first class luxury ski experience. By limiting the number of skiers, guests of the mountain enjoy uncrowded access to 2000+ acres of fabulous “groomed to perfection” Utah snow. Curbside attendants help guests unload equipment and complimentary overnight ski storage is conveniently available. You may decide to make it even easier and rent skis; a full line of Rossignol equipment is available at three locations around the mountain. Mountain Hosts seem to be everywhere to provide a helping hand.

Take advantage of the complimentary Mountain Tours, available twice daily.

Deer Valley’s reputation for pampering is not just about the skiing. Beautiful on-mountain day lodges, with award-winning fare (don’t miss Deer Valley’s famous Turkey Chili at Silver Lake Lodge) turn into spectacular dining experiences as the sun goes down. The “you’ve never experienced a buffet like this” Seafood Buffet, the unique and inviting Fireside Dining, elegance of The Mariposa, and the family-friendly

Royal Street Cafe will have you wondering if you’ve just stepped into a Zagat reality show.

Deer Valley Lodging can help you select the accommodations just right for your luxury ski vacation. It’s easy booking your stay online. Some of this season’s special programs are the Ski, Stay and Dine Package, the Family Value Package and for movie buffs, the Sundance Film Festival Package.

New for 2013-2014 is Deer Valley’s interac-

tive Digital Winter Guide. Take a virtual tour of the resort with Deer Valley’s Ambassador of Skiing, Heidi Voelker. The Guide provides helpful tips on planning your Deer Valley vacation, inside info on navigating the resort and suggestions on how best to enjoy its amenities.

Available as a free download on iTunes and www.deervalley.com/about/information/social. www.deervalley.com.

GEAR GUIDE If you’re an advanced/expert skier looking for skis, the new K2 AMP Rictor 90XTI is the one. K2‘s All-Terrain Rocker technology provides incredible versatility in all snow conditions. It combines camber underfoot for powerful, firm edge hold for high performance carving on firm snow, early rise rocker (slightly elevated tip) for effortless turn initiation on softer snow and a wide 90mm waist underfoot to fly through the deep stuff.

Lively and powerful, this ski is designed to rip through groomers or float through powder with equal ease and you’ll have fun while doing it.

When K2, one of the most trusted and innovative ski manufacturers debuts a line of ski boots, it’s big news. The lightweight, high-performance K2 SpYne 110 boot is the perfect match for the Rictor 90XTI. Its innovative, rivetfree, Energy Interlock System gives the boots a more natural flex and rebound, and the PowerFuse SpYne adds lateral stiffness for dynamic performance in a wide variety of snow conditions. In addition, the heat-moldable LuxFit INTUITION liner

dials you in immediately for a precise fit with all day comfort, and the replaceable rubber outsoles provide secure footing on and off the mountain. www.k2skis.com.

If too much information is never enough, the amazing Smith I/O Recon Goggle is the perfect gift for the techie on your list. Easily readable, with a surprisingly unobtrusive heads-up display, you can track your speed, time, altitude, vertical, navigate your way around the resort, and even follow and track your buddies. The ‘Mod’ technology is controlled from a wireless remote on your wrist. You can connect your smartphone via Bluetooth to control your music, view text messages and caller ID. Of course, it’s a top-of the-line Smith goggle with two easily interchangeable anti-fog lenses, which allow a distortion-free wide field of vision in any weather conditions. www.smithoptics.com/iorecon.

LET THE MOUNTAIN VACATION SPECIALISTS AT SKI.COM HELP YOU PLAN YOUR NEXT SKI ADVENTURE.