2014 Smith Optics August Editorial Coverage Report

AUG 2014 BRAND EDITORIAL

PRESS CONTACT: Cassie Abel cassie@smithoptics.com | 208.727.6593

total seen monthly circulation: + 1 1 , 9 3 9, 5 7 6 total seen circulation year to date: + 2 6 9, 8 0 3 , 6 3 0 SELECT SEEN BRAND C O V E R A G E / C I R C U L AT I O N 1. Maxim - Forefront - 2,518,827 2. LA Times - Forefront - 1,778,258 3. Gear Patrol - Forefront - 1,644,652 4. Men’sJournal.com - Audible - 1,445,276 5. Runner’s World - PivLock Overdrive, PivLock V90 - 716,867 6. Teton Gravity Research - Forefront w/ MIPS - 498,851 7. Singletracks - Forefront - 473,870 8. Shop-Eat-Surf.com - Vail Resorts Partnership - 459,532 9. Bicycling - PivLock V2 Max - 438,675 10. VitalMTB - Overtake - 219,223 11. VitalMTB - Forefront w/ MIPS - 219,223 12. Transworld Business - Vail Resorts Partnership - 185,618 13. Supercompressor - Clayton - 104,446 14. Mountain Magazine - Mt. Shasta - 125,000 15. Eyecessorize - Maddox, PivLock - 59,589 16. Peleton - Overtake - 40,000 17. Invision - Elite Camo Collection - 30,000 18. Snowboarder I/OX Goggle - 37,064 19. VCPN - Dockside, Quinlan - 37,068 20. SportingGoodsBusiness -Vail Resorts Partnership - 25000 21. Vision Monday - Various Stories - 20,024

TOP PITCHES OF THE MONTH* 1. Eyecessorize - Audible, Lowdown 2. Mt. Baker Experience - Asana, Clayton, Colette 3. Bicycling.com - PivLock Asana 4. Bicycling - Overtake, PivLock Arena (COVER SHOOT) 5. Wall Street Journal - OVertake, Clatyon, Arena 6. Blue Ridge Outdoors - Overtake 7. WCompetitor Magazine - PivLock Asana 8. SELF - Colette, Clayton, Lowdown 9. 20/20 - PivLock Asana, PivLock Arena 10. Lava Magazine - Overtake 11. SKI Magazine - I/OS 12. Women’s Health - Colette, Cheetah , Lookout, Audible 13. Outside Magazine - Dockside, Overtake, Lowdown 14. Men’s Journal - Overtake 15. Freelance - Overtake 16. Freelance - Overtake 17. Freelance - Overtake 18. Examiner.com - Forefront, Asana 19. Bassmaster - Discord 20. Runner’s World - Arena, Asana 21. Esquire - Audible, Nomad, Outlier Ti

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com *Please note that a pitch does not guarantee that the above mentioned product will appear in print.

AS SEEN IN THE SEPTEMBER 2014 ISSUE 1

ROUGH R R RIDERS

WHERE T RIDE TO NOW THREE RESORTS THAT A ARE AT TREATIN A G ATIN FALL RIDERS RIGHT. T T.

2

3

PERFORMANCE ENHANCERS

SMITH OPTICS FOREFRONT A honeycomb-like k lining ke in the well-vented Forefront compresses rather than shattering during a crash, so it’s ’ ’s better at absorbing brain-rattling hits. Bonus: Ample venting means you’ll stay cool on even the sweatiest rides. $220 ; smithoptics.com

1..Ye Yeti SB5c Y Yeah, theSB5 c sports a

2. Diamondback Mission Pro 27.5 smooth-shifting f fting hub and The Mission Pro is built for 13.4 inches of clearance that enduro racing, a new style let you fly nimbly down the that fuses downhill with flatter trail riding. Along with its trail. But it’s ’ the carbon’s fast-spinning g fiber bike k ’s ke ’ game-changing 11-speed suspension system that really drivetrain, the bike k has a ke stands out. Called the Switch manual suspension: When Infinity, y it automatically y, things get bumpy, y flip a lever y, engages the shocks when to engage the shocks. And you encounter a rock but while the Mission Pro feels w otherwise stays st stwhe i hen as steady on back trails as you’re pedaling. The result? in the bike k park, be warned— ke A faster,r,r far more ecien ecient it corners like k a sports car.r.r ke ride.$8,9 , 99 ; yeticycles.com ,9 $6,500 ; diamondback.com

WHISTLER MOUNTA T IN TA BIKE PAR P K Where: Whistler,r,r British Columbia Why: It’s ’ a downhiller’s ’s ’ ’s delight, with h,000 feet of 5 vertical and more than 60 trails. Seasoned riders are drawn to trails like k To ke T p of the World, W a new two-miler that screams from summit to base. But some of its best runs are midlevel, like our fa f vorite, Ho Chi Min to Heart of Darkness.

Insider tip::Grab a Max Four Package, a three-day pass for up to four people. With it you can sharpen your skills with an on-trail guide and skip snaking lift f lines. ft

OAKLEY RACING JACKET The swappable, serrated lenses of these shades not only allow air flow to prevent vision-blocking fog but also kill distortion better than any others we tested. Even when you’re zipping from sunlit fields to shady paths, you’ll be able to discern every twist and trail hazard. d.$220 ; oakleyy.com

KINGDOM TRAILS P PARK CITY MOUNTA T IN RESORT TA R RT Where: East Burke, k Ve ke, V rmont Why: This park boasts Where: Park City, y Utah y, 110 Why: The home of Robert miles and counting of some Redford lays claim to some of the most cleverly designed seriously sun-dancey trails. and well-linke k d lines your tires ke There are e400 miles of will ever touch. Every contour open—and 100 percent free— is built for riders to maximize k every ke runs that range from rugged momentum and make pedal stroke k count. Oh, and ke climbs at10,000 feet to manicured routes that snake k don’t be surprised if you hear ke behind the multimillion-dollar more French than English: estates peppered across the The Québécois flock to the Kingdom and lend mountainside. a Euro vibe to the small town.

Insider tip::Crash at the Insider tip::Bring a tent.

Chateaux at Deer Valle V y, ya swanky anky, anky y, wood-swathed hotel While there are rentals in at the base of the mountain. the area, most riders sleep at During ski season you’ll pay nearby grounds. If you want $2,000 per night; fall rates are to be where the action is, we suggest you do the same. as low as$160.

ICEDOT O OT CRASH SENSOR Wicked k wipeout? When ked placed in a helmet, this button-size, impactregistering sensor knows and—via a smartphone app—notifies select emergency contacts with an alert and your GPS coordinates. Unharmed?

Simply cancel the alert. $149 9; icedot.org

September 2014

41

ADVENTURES IN THE PACIFIC NORTHWEST

SUMMER 2014

4

Great

HIKES/CLIMBS

Kayaking

THE ISLANDS

AMERICAN ALPS Traverse

Plus

Wild RIVERS Running MOUNT BAKER

MOUNTBAKEREXPERIENCE.COM

SPECIAL PUBLICATION OF THE NORTHERN LIGHT

By Pat Grubb

SUMMER GEAR GUIDE

MIRA WOMEN’S DOWN SLEEPING BAG (15F/-9C) The ultimate ultra-light three-season women’s bag, the Mira sleeping bag is baffled throughout with a layer of down on the bottom for added comfort. It integrates with the women’s NeoAir Xlite mattress promising a full night’s sleep without rolling off onto cold ground. The bag is specifically cut to fe female dimensions to eliminate excess space and weight. 750+ fill goose down offers compressible warmth.

Weight: 1 lb., 12 oz. ($389)

MSR STRIKE IGNITER

SMITH CHEETAH Cheetah sunglasses with polarized brown gradient lenses are exact replicas of the original best-selling Smith frames from 1988, 1991 and 1993. Offered in multiple original colors, the frames are constructed from cellulose propionate material but updated with Carbonic TLT lenses for optical precision. ($119)

An ultralight, weatherproof striker is the perfect solution for lighting canister and white gas stoves. In the rainy Northwest, campers need to be able to reliably light their stoves and fires.

Unlike a lighter, neither moisture or pressure affect its performance. You’ll soon be sparking 5,500°F sparks and quickly lighting your stoves. Made by Cascades Design, this strike igniter is good for 3,000 to 12,000 strikes – far more than your average lighter. It also has a built-in bottle opener. ($15.95)

WOMEN’S KANAHA OCEAN SHIRT This hydrophobic women’s shirt repels water and dirt (water/mud beads up and rolls right off), while maintaining breathability for surfing, kayaking, stand-up paddling, mountain biking or any extreme weather activity where staying dry is paramount.

Also includes built-in UPF 40 sun protection. ($90)

DAKAR AMT – COMP

PLATYPUS SIOUXON The Siouxon pack’s suspension was created specifically for women. Designed to meet the needs of female all mountain riders, it features a 2 liter reservoir, a carry system for full-face helmet and pads, a pump sleeve, tool pockets and reservoir hang hooks. ($120)

According to Andy Walker at Bikesport Bellingham, the AMT Comp mountain bike is capable of handling everything you’ll find at Galbraith or the North Shore. Made

by Jamis, a high-quality, family owned bike company, the AMT Comp is a full-suspension mountain bike with a frame made of triple-butted 7005 aluminum. Other features include Shimano Deore hydraulic disk brakes and derailleur, Crank Brothers handle bar and stem, Fox 34 Float 650B CTD Evolution Series fork and more. Weight: 31.25 lbs. ($3,000)

Be LOCAL, Buy LOCAL

WE ENCOURAGE YOU TO SUPPORT YOUR LOCAL RETAILERS.

To read the full review, visit http://www.roadbikeaction.com/Features/content/313/8148/First-Look-Smith-Overtake-Helmet.html

For the full review, visit http://www.singletracks.com/blog/mtb-gear/review-smith-optics-forefront-helmet/

To read the full review, visit: http://www.vitalmtb.com/product/guide/Open-Face-Helmets,53/Smith/Overtake,15107#product-reviews/1902