AUGUST 2013 BRAND EDITORIAL
PRESS CONTACT: Cassie Abel | cassie@smithoptics.com | 208.727.6593
Total Seen Monthly Circulation: +27,870,250
Total Seen Circulation Year to Date: +128,996,296
SELECT SEEN BRAND COVERAGE / CIRCULATION
*TOP PITCHES OF THE MONTH
1. Bassmaster.com - ChromaPop, Dover - 3,928,711
1. Active Times - PivLock Overdrive
2. Popular Science - ChromaPop, Audible - 1,316,882
2. Outside, Pop Sci etc Freelancer - PivLock Overdrive
3. XGames.ESPN - Bobby Brown Video - 2,593,204
3. Bicycling - PivLock Overdrive
4. BicyclingMag.com - Approach Max - 738,000
4. BikeHugger/WIred Freelancer - FOREFRONT
5. BicyclingMag.com - Mastermind - 738,000
5. InStyle - Serpico Slim
6. Eyecare Business - ChromaPop - 44,239
6. Eyecare Business - ChromaPop Dover
7. Park City Television - ChromaPop - 1,400,000
7. Men’s Health / Women’s Health - Overdrive, Dolen
8. SnowboardMag.com - ChromaPop - 165,004
8. MountainMagazine - Vantage w/ Aerocore
9. BikeRumor - FOREFRONT - 3,00,000
9. OnTheSnow.com - Dr. Bob I/O, Vice
10. PinkBike - FOREFRONT - 1,847,054
10. Outdoor Gear TV - ChromaPop, Low Light Ignitor Lens
11. OutsideOnline - FOREFRONT - 1,484,079
11. SELF - Virtue, V90, Audible
12. VitalMTB - FOREFRONT - 219,223
12. Outside Magazine - FOREFRONT
13. Shop Eat Surf - FOREFRONT - 459,432
13. Outside Magzine - Audible, Vantage w/ Aerocore
14. Gear Junky - FOREFRONT - 500,000
14. VCPN - Lowdown
15. Bike Radar - PivLock V2 - Unavailable
15. VCPN - Kingdom
16. BikeMag - FOREFRONT - 138,397
16. WIRED - Vantage w/ Aerocore
17. TW Moto - V2 Sweat-X Blackout - 100,605
17. Men’s Journal - ChromaPop, Techlite Low Light Ignitor
18. Kayak Fish Mag - ChromaPop - 61,060
18. EpicLife Magazine - Helmet/Goggle
19. Mountain Bike - FOREFRONT - 738,000
20. Men’s Journal - Vice, Dolen
20. Mountain Bike Action - Crankworx Edit - 219,223
21. Runner’s World - ChromaPop
21. Eyecessorize - Melody, Playlist - 20,000
22. National Geographic Adventure - Dover, Overdrive
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com
*Please note that a pitch does not guarantee that the above mentioned product will appear in print.