Smith Brand Editorial Coverage Report for November 2017

Brand Editorial Coverage NOVEMBER 2017 North America

November 2017 Brand Editorial Coverage Total seen monthly circulation: + 168,106,004 Total seen circulation to date: + 541,020,034 SNOW Blister Gear Review – Allure, Code, Maze & Vantage Helmets – 117,888 Blister Gear Review – I/O7, I/OS & Squad XL Goggles – 117,888 Club Traveler – I/OX Elite Turbo Fan Goggle – 260,000 DigitalTrends.com – Code Helmet – 20,000,000 EverettPotter.com – ChromaPop I/OX Goggle – 4,213 Freeskier.com – Vantage Helmet – 153,396 Freeskier.com – I/O Goggle – 153,396 Forbes.com – I/XO Goggles with ChromaPOP – 29,759,863 HuffingtonPost.com – Smith Goggles – 79,946 MadeMan.com – Code Helmet & Squad XL Goggle – 3,722,034 Men’sFitness.com – RX Goggles – 11,537,012 Powder – Code Helmet – 47,313 Prevention.com – Camber Helmet – 9,393,146 SnowBoarder.com – Smith Beacon Team – 99,999 SwitchBackTravel.com – Various Goggles – 118,614 SwitchBackTravel.com – Various Helmets – 118,614 Town&Country.com – Vantage Helmet – 1,703,997 TransworldSnowboarding.net – Maze Helmet – 39,351 TransworldSnowboarding.net – Squad XL Goggle – 39,351 VUE – I/O7 Goggle – 30,000 6 Below (Movie) – Snow Goggles – In Theatres Nationwide BIKE / PERFORMANCE CyclingTips.com – Attack Sunglasses – 1,500,000 GearJunkie.com – Overtake Helmet – 475,534 GearPatrol.com – Overtake Helmet – 3,769,552 Men’sFitenss.com – Attack Sunglasses - 11,537,012 MountainWeeklyNews.com – Rover Helmet – 34,365

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

FISH Bassin’ – Transfer XL Sunglasses – 220,000 GearPatrol.com – Guide’s Choice Sunglasses – 3,769,552 SUNGLASS GearJunkie.com – Discord ChromaPop Sunglasses – 475,534 OPTICAL Optical Prism – Attack Max, I/O Goggle – 10,700 Vision Care Product News – Smith Wrap Lenses – 37,100 LOWDOWN FOCUS CyclingMagazine.ca – Lowdown Focus – 25,000 Eyecare Business – Lowdown Focus – 40,000 Fatherly.com – Lowdown Focus – 617,426 GoodHousekeeping.com – Lowdown Focus – 9,404,424 Imboldn.com – Lowdown Focus – 65,000 Harper’s Bazaar – Lowdown Focus – 761,891 MarieClaire.com – Lowdown Focus – 3,516,426 MedGadget.com – Lowdown Focus – 435,854 MensFitness.com – Lowdown Focus – 11,537,012 MensFitness.com – Lowdown Focus – 11,537,012 Powder.com – Lowdown Focus – 605,514 Redbook.com – Lowdown Focus – 3,490,267 RobbReport.com – Lowdown Focus – 460,608 RobbReport.com – Lowdown Focus – 460,608 TheManual.com – Lowdown Focus – 157,150 TheVerge.com – Lowdown Focus – 24,120,766 TrendHunter.com – Lowdown Focus – 1,545,656

Outlet: Blister Gear Review Issue: Winter Buyers Guide 17/18 Product: Allure, Code, Maze and Vantage Helmets Circulation: 117,888

Brand Editorial Coverage – November 2017

Outlet: Blister Gear Review Issue: Winter Buyers Guide 17/18 Product: I/O7, I/OS and Squad XL Goggles Circulation: 117,888

Brand Editorial Coverage – November 2017

Outlet: Hilton Club Traveler Magazine Issue: Fall 2017 Product: I/OX Elite Turbo Fan Goggle Circulation: 260,000

Brand Editorial Coverage – November 2017

Outlet: DigitalTrends.com Link: https://www.digitaltrends.com/outdoors/best-ski-and-snowboard-helmets/ Product: Code Helmet Unique Views Per Month: 20,000,000

Brand Editorial Coverage – November 2017

Outlet: Everett Potter’s Travel Report Link: https://www.everettpotter.com/2017/11/great-winter-sports-gifts/ Product: ChromaPop I/OX Goggle Unique Views Per Month: 4,213

Brand Editorial Coverage – November 2017

Outlet: Freeskier.com Issue: https://freeskier.com/stories/evo-dream-kits-austria Product: Vantage Helmet Unique Views Per Month: 153,396

Brand Editorial Coverage – November 2017

Outlet: Freeskier.com Issue: https://freeskier.com/stories/evo-dream-kits-austria Product: I/O Goggle Unique Views Per Month: 153,396

Brand Editorial Coverage – November 2017

Outlet: Forbes.com Issue: https://www.forbes.com/sites/everettpotter/2017/11/13/best-winter-gear-gifts Product: ChromaPop I/IXO Unique Views Per Month: 29,759,863

Brand Editorial Coverage – November 2017

Outlet: HuffingtonPost.com Issue: https://www.huffingtonpost.com/entry/4th-annual-curated-american-made Product: Smith Goggles Unique Views Per Month: 79,946

Brand Editorial Coverage – November 2017

Outlet: MadeMan.com Link: http://www.mademan.com/grip-rip-21-gnarliest-new-ski-snowboard-items/ Product: Code Helmet Unique Views Per Month: 3,722,034

Brand Editorial Coverage – November 2017

Outlet: Men’sFitness.com Link: https://www.mensfitness.com/life/gearandtech/best-gifts-guys-who-love-ski-and-snowboard Product: RX Goggles Unique Views Per Month: 11,537,012

Brand Editorial Coverage – November 2017

Outlet: Powder Issue: 2018 Gear Guide Product: Code Helmet & Squad XL Goggle Circulation: 47,313

Brand Editorial Coverage – November 2017

Outlet: Prevention.com Link: https://www.prevention.com/mind-body/gifts-for-husbands/slide/16 Product: Camber Helmet Unique Views Per Month: 9,393,146

Brand Editorial Coverage – November 2017

Outlet: SnowBoarder.com Link: https://www.snowboarder.com/videos/smith-optics-beacon-team-edit/ Product: Smith Beacon Team Edit Unique Views Per Month: 99,999

Brand Editorial Coverage – November 2017

Outlet: SwitchBackTravel.com Link: https://www.switchbacktravel.com/best-ski-goggles Product: Various Goggles Unique Views Per Month: 118,614

Brand Editorial Coverage – November 2017

Outlet: SwitchBackTravel.com Link: https://www.switchbacktravel.com/best-ski-helmets Product: Various Helmets Unique Views Per Month: 118,614

Brand Editorial Coverage – November 2017

Outlet: Town&Country.com Link: http://www.townandcountrymag.com/style/fashion-trends/g13532208/what-to-wear-skiing/ Product: Vantage Helmet Unique Views Per Month: 1,703,997

Brand Editorial Coverage – November 2017

Outlet: TransworldSnowboarding.net Link: https://snowboarding.transworld.net/gear-guide/2018-tested-and-approved Product: Maze Helmet Unique Views Per Month: 39,351

Brand Editorial Coverage – November 2017

Outlet: TransworldSnowboarding.net Link: https://snowboarding.transworld.net/gear-guide/2018-tested-and-approved Product: Squad XL Goggle Unique Views Per Month: 39,351

Brand Editorial Coverage – November 2017

Outlet: VUE Magazine Issue: Holiday 2017 Product: I/O7 Goggles Circulation: 30,000

Brand Editorial Coverage – November 2017

Outlet: 6 Below (Motion Picture Film) starring Josh Hartnett & Mira Sorvino Product: Snow Goggles Circulation: In Theatres Nationwide

Brand Editorial Coverage – November 2017

Outlet: CyclingTips.com Link: https://cyclingtips.com/2017/11/ten-products-i-loved-in-2017-james-huang/ Product: Attack Sunglasses Unique Views Per Month: 1,500,000

Brand Editorial Coverage – November 2017

Outlet: GearJunkie.com Link: https://gearjunkie.com/gear-savings-of-the-week-11-22-17 Product: Overtake Helmet Unique Views Per Month: 475,534

Brand Editorial Coverage – November 2017

Outlet: GearPatrol.com Link: https://gearpatrol.com/2017/11/17/best-gifts-for-the-athlete-2017/ Product: Overtake Helmet Unique Views Per Month: 3,769,552

Brand Editorial Coverage – November 2017

Outlet: Men’sFitness.com Link: https://www.mensfitness.com/life/gearandtech/best-gifts-cyclists-holiday-2017/slideshow Product: Attack Max Unique Views Per Month: 11,537,012

Brand Editorial Coverage – November 2017

Outlet: MountainWeeklyNews.com Link: https://mtnweekly.com/gift-guide/best-gifts-for-mountain-bikers Product: Rover Helmet Unique Views Per Month: 34,365

Brand Editorial Coverage – November 2017

Outlet: Bassin’ Issue: ICAST review 2017 Product: Transfer XL Sunglasses Circulation: 220,000

Brand Editorial Coverage – November 2017

Outlet: GearPatrol.com Link: https://gearpatrol.com/2017/11/16/fly-fishing-river-kit/ Product: Guide’s Choice Sunglasses Unique Views Per Month: 3,769,552

Brand Editorial Coverage – November 2017

Outlet: GearJunkie.com Link: https://gearjunkie.com/gear-savings-of-the-week-11-29-17 Product: Discord ChromaPop Sunglasses Unique Views Per Month: 475,534

Brand Editorial Coverage – November 2017

Outlet: Optical Prism Issue: November 2017 Product: Attack Max, I/O Goggle Circulation: 37,100

Brand Editorial Coverage – November 2017

Outlet: Vision Care Product News Issue: Sept 17 Product: Smith Wrap Lenses Circulation: 10,700

Brand Editorial Coverage – November 2017

Outlet: CyclingMagazine.ca Link: https://cyclingmagazine.ca/sections/news/smith-lowdown-focus-better-mental-preparedness/ Product: Lowdown Focus Unique Views Per Month: 25,000

Brand Editorial Coverage – November 2017

Outlet: Eyecare Business Issue: November 2017 Product: Lowdown Focus Circulation: 40,000

Brand Editorial Coverage – November 2017

Outlet: Fatherly.com Link: https://www.fatherly.com/health-science/fitness/10-fitness-products-every-dad-needs/ Product: Lowdown Focus Unique Views Per Month: 617,426

Brand Editorial Coverage – November 2017

Outlet: GoodHousekeeping.com Link: http://www.goodhousekeeping.com/health-products/news/g4824/7 Product: Lowdown Focus Unique Views Per Month: 9,404,424

Brand Editorial Coverage – November 2017

Outlet: Harper’s Bazaar Issue: November 2017 Product: Lowdown Focus Unique Views Per Month: 761.891

Brand Editorial Coverage – November 2017

Outlet: Imboldn.com Link: https://www.imboldn.com/fashion-style/smith-lowdown-focus-sunglasses/ Product: Lowdown Focus Unique Views Per Month: 65,000

Brand Editorial Coverage – November 2017

Outlet: MarieClaire.com Link: http://www.marieclaire.com/health-fitness/g13084362/7Product: Lowdown Focus Unique Views Per Month: 3,516,426

Brand Editorial Coverage – November 2017

Outlet: MedGadget.com Link: https://www.medgadget.com/2017/10/ Product: Lowdown Focus Unique Views Per Month: 435,854

Brand Editorial Coverage – November 2017

Outlet: Men’sFitness.com Link: https://www.mensfitness.com/life/gearandtech/best-tech-infused-gear Product: Lowdown Focus Unique Views Per Month: 11,537,012

Brand Editorial Coverage – November 2017

Outlet: Men’sFitness.com Link: https://www.mensfitness.com/life/gearandtech/best-holiday-gifts Product: Lowdown Focus Unique Views Per Month: 11,537,012

Brand Editorial Coverage – November 2017

Outlet: Powder.com Link: https://www.powder.com/gear/troubling-trends-brain-sensing-sunglasses/ Product: Lowdown Focus Unique Views Per Month: 605,514

Brand Editorial Coverage – November 2017

Outlet: Redbook.com Link: http://www.redbookmag.com/body/mental-health/g13083753/7 Product: Lowdown Focus Unique Views Per Month: 3,490,267

Brand Editorial Coverage – November 2017

Outlet: RobbReport.com Link: http://robbreport.com/gear/gadgets/reclaim-brainpower-new-smith-optics-lowdown-focus Product: Lowdown Focus Unique Views Per Month: 460,608

Brand Editorial Coverage – November 2017

Outlet: RobbReport.com Link: http://robbreport.com/gear/gadgets/gallery/in-pictures-smith-optics-lowdown-focus Product: Lowdown Focus Unique Views Per Month: 460,608

Brand Editorial Coverage – November 2017

Outlet: TheManual.com Link: https://www.themanual.com/fashion/smith-lowdown-focus-glasses/ Product: Lowdown Focus Unique Views Per Month: 157,150

Brand Editorial Coverage – November 2017

Outlet: TheVerge.com Link: https://www.theverge.com/2017/11/13/16618846/smith-lowdown-focus Product: Lowdown Focus Unique Views Per Month: 24,120,766

Brand Editorial Coverage – November 2017

Outlet: TrendHunter.com Link: https://www.trendhunter.com/trends/lowdown-focus-sunglasses Product: Lowdown Focus Unique Views Per Month: 1,545,656

Brand Editorial Coverage – November 2017