2014 Smith Optics November Editorial Coverage Report

NOVEMBER 2014 BRAND EDITORIAL total seen monthly circulation: + 3 6 , 6 8 2 , 8 9 0 total seen circulation year to date: + 3 6 4 , 9 7 3 , 0 3 5 SELECT SEEN BRAND C O V E R A G E / C I R C U L AT I O N 1. PopSugar.com - Forefront - 2,118,756 2. Fox News - Vantage Helmet - 9,000,000 3. Competitor Magazine - Asana - 1,231,872 4. GrindTV.com - Overtake Helmet - 3,415,428 5. Maxim.com - I/O Recon - 3,937,522 6. FishTrack.com - Dockside - 2,500,000 7. Tonight Show with Jimmy Fallon - Holt Helmet - 3,632,000 8. Cult of Mac - Overtake - 990,245 9. Yahoo! Travel - I/O 7 - 261,962 10. Examiner.com - Forefront - 1,276,827 11. fieldandstream.com - Dockside - 274,484 12. Peloton - Asana - 40,000 13. Eyecare Business - Pryce - 44,239

PRESS CONTACT: Cassie Abel cassie@smithoptics.com | 208.727.6593 Kate Gaeir kate@kategaeir.com | 206.334.0863

TOP PITCHES OF THE MONTH * 1. Good Housekeeping - Asana 2. FItness - Overtake 3. SELF - Overtake, Asana 4. Men’s Journal - Overtake 5. DailyBurn.com - Compass, I/O 7 6. Gear Institute - I/O 7 7. Cool Hunting - Overtake 8. Snowboard Canada - Maze, I/O7 9. SBC Skier - Vantage, I/O7 10. Bl!ss Magazine - I/O7 11. Elevation Outdoors - Facet 12. Black-ish (ABC TV) - Various Goggles 13. Complex Magazine - I/O 7 14. Competitor Magazine - Arena, Asana

14. Vision CareProductNews- Clayton/Colette/Dockside-37,086

15. Huffington Post - Forefront, Vantage, I/O 7, I/OX

15. Mountain Outlaw Magazine - Suncloud - 200,000

16. Details - I/O 7

16. Coloradoan.com - Overtake - 509,408

17. Triathlete - Overtake, Arena

17. OnTheSnow.com - Camber / Compass - 363,114

18. SKI Magazine - Maze

18. ForbesLife.com - I/O 7 - 45,471

19. Envision - Asana, Arena

19. Triathlete Magazine.com - Overtake/Asana - 810,678

20. Backcountry Magazine - Wayward

20. Outdoor Sports Guide - Forefront / Colette - 40,000

21. Vision Care Product News - Cheetah

21. CBS Watch Magazine - Asana - 800,000

22. Outdoor Insight - Goggle & Sunglass Trends

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com *Please note that a pitch does not guarantee that the above mentioned product will appear in print.

6 nov 20 14

ISSN 1970-4895 - Bimestrale - Anno IX - Poste Italiane Spa - Spedizione in abbonamento postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB Milano

www.bicitech.it

LEE COUGAN NUOVO TEAM PER NUOVE VITTORIE!

Trend Uno sguardo al mercato internazionale

Manutenzione Revisione e lubrificazioni dei mozzi ruota

Prodotti Road, mtb, fat bike, e-bike: tutte le novità 2015

Prodotti: accessori g Roberto Zanetti

Bike lifestyle Il numero dei ciclisti sta crescendo, soprattutto in città, ed accanto a bici sempre più innovative, evolvono anche gli accessori che diventano più confortevoli e funzionali

G

li Italiani, come molte popolazioni europee e mondiali, usano sempre più spesso la bicicletta per i loro spostamenti. Il ciclismo urbano, come anche il turismo in bicicletta, è ormai diventato

di moda e per farlo non basta essere dotati del mezzo più idoneo (che resta, comunque, l’elemento imprescindibile per tale attività), ma ci si deve munire di tutti quegli accessori che lo rendono essenziale e pratico, proprio come il

naturale gesto di pedalare in sella alla proprio bicicletta.

Le tre fiere di settore (Expobici, Eurobike ed Interbike) sono state una vetrina importante per le aziende che hanno presentato le proprie idee innovative,

alcune delle quali hanno colto la nostra attenzione non solo per la loro originalità ma per essere funzionali, condizione fondamentale per avere successo ed essere facilmente commercializzati nel loro mercato di riferimento. z

Integrazione tra casco ed occhiali Smith presenta il più completo casco da strada presente sul mercato: l’Overtake, un concentrato di protezione, aerodinamica, ventilazione e leggerezza.

Con soli 250 grammi, Overtake, offre il miglior livello di protezione e la massima ventilazione grazie alla sua struttura Aerocore™ caratterizzata dal Koroyd® - una sequenza di polimeri cilindrici che assorbono il 30% dell’energia in più rispetto al tradizionale polistirolo. A differenza del design dei caschi tradizionali, l’utilizzo del Koroyd garantisce una maggiore superficie ventilata con una migliore gestione, fortemente concentrata del flusso dell’aria. Ventuno prese d’aria sviluppate per ottimizzare la performance aerodinamica senza compromettere la ventilazione, il fitting system a 360° VaporFit™ di Smith e l’integrazione di ultima generazione tra casco e occhiali sono tra le sue principali caratteristiche tecniche.

Inoltre, selezionate colorazioni dell’Overtake, offrono il sistema di protezione agli impatti multi direzionale (MIPS®) per ridurre le forze di rotazione al cervello durante gli urti.

Borsa o trolley?

La borsa di Bad Bike consente di trasportare la bici pieghevole sulle ruote posteriori di cui il trolley è dotato oppure a tracolla. La borsa portabici, essendo in tela morbida, ha la possibilità di essere ripiegata e tenuta nella sua forma compatta grazie ad una fettuccia munita di velcro. Una volta ripiegata può essere facilmente alloggiata sul portapacchi posteriore della bicicletta. Questo è sicuramente il valore aggiunto della borsa di Bad Bike perché consente una mobilità a 360°, essendo trasportabile in treno, aliscafo, aereo. Anche da questo curioso particolare nasce il nome della bici elettrica pieghevole abbinata alla borsa: AWY, ovvero Always With You (sempre con voi).

52 novembre 2014

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Lights. Gl amour. Action.

Starry

NCIS: Los Angeles’

Nıghts

LL COOL J Lights Up Paris

DECEMBER 2014 Vol. 9 Issue 6

Your Get-Fit Gift List Holiday weight gain isn’t a given, if your wish list includes these high-style, high-tech fitness finds — Michele Shapiro FOR THE ALL-SEASONS RUNNER 1 • Moving Comfort JustRight Full Zip

This ultrachic moto-style hoodie regulates body temperature. It also has reflective detailing on front and back to keep you safe after dark. movingcomfort.com 2 • iriverON Heart Rate Monitoring Bluetooth Headset

A revolutionary headset continuously monitors real-time heart rate, physical

1

location and workout data while you listen to your music. The iriverON also includes its own free fitness application available for iOS and Android smartphones. iriverinc.com

2

1

3 • Icebug Aurora BUGrip Running Shoes

Train outside year-round, no matter the conditions, with this lightweight runner. The outsole has a rubber tread and 19 carbide steel tip studs for ultimate traction on snow and icy sidewalks. amazon.com, shoebuy.com

3

FOR THE TRAILBLAZER 1 • Adidas Hiking Comfort Pant and EDO Boulder Loft Vest

2 • Teva Women’s Surge eVent

With their waterproof eVent membrane, these hikers are comfortable and rugged. Whether you’re on a casual walk or an intense mountain trek, your feet will be toasty and primed for adventure. teva.com

Orange you glad you asked for these stylish hiking pants that have four-way stretch and a modern, sleek silhouette? Pair them with this Primaloft-insulated vest to stay warm at any altitude. adidas.com

2

FOR THE SKI BUNNY 1 • Helly Hansen W Stella Storm Jacket

This waterproof, windproof ski jacket’s innovative temperature-regulation technology dramatically improves comfort and breathability. hellyhansen.com

editor’s pick

1 2

REI VITALITY GYM BAG The perfect prezzie for everyone on your list has ample storage space for clean and dirty duds, and holds a yoga mat, too. rei.com

2 • Bern Berkeley Helmet

adidas outdoor; smith optics

Stay safe on the slopes with this helmet that features a low-profile look and comfortable fit. bernunlimited.com 3 • Smith Optics PivLock Asana Interchangeable Performance Sunglasses

These shades for women come with three interchangeable lenses for a variety of light conditions, and the nose bridge won’t slip off when you sweat. smithoptics.com

cbswatchmagazine.com

3

watch! | DECEMBER 2014 113

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To view the full coverage, please visit http://video.foxnews.com/v/3903054966001/tech-for-the-winter-sports-enthusiast/?playlist_id=929831913001#sp=show-clips

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HOLIDAY GIFT GUIDE

Stanley Mountain Vacuum Coffee System

($50; shopstanley-pmi.com) It may look like a thermos, but it promises so much more for the coffee connoisseur. Like a Russian nesting doll the thermos disassembles into a surprising number of pieces: pot, two cups, press and a storage area for grounds. Add a litre of water and they create French press style coffee and then store it in a leak-proof vacuum bottle. It keeps hot for 15 hours or iced for 13.

Under Armour Performance Chino

($80; underarmour.com) UA calls these chino style slacks the “best pair of pants you’ll ever put on.” My wife and I agree. For her, they’re fashionably slim, especially tapering from the knee to ankle, and snug in the butt.

For him, they fit loose through the waist and the fabric is soft, super stretchy, wrinkle resistant, wick moisture and pockets are deep and actually hold change. I could comfortably rock climb in them and wear them out to dinner in the city. They’re my new fav pants.

Smith Pivlock Asana or Arena ($175; smithoptics.com) These bike

The North Face Apex Gym Duffel

inspired shades are so light, the lenses are so clear and the fit so comfortable, we sometimes forget we’re wearing them. Both the men’s Arena and women’s Asana come with three lens options - clear, rose and mirrored. A quick pivot of the arms and they separate from the lens, making switching between lenses fast and easy. There’s nothing casual about them, but they’re optimized for sweating and fit well with a bike helmet.

($85; thenorthface.com) There’s plenty of room in this gym bag for everything you need for your next workout. The 45 total litres is divided into a large main cavern, accessed through the top zip, and a bunch of smaller organizing pockets. A separate vented area works great for stinky shoes and post-work out sweaty clothes.

Sugoi Zap Bike Jacket Timex Ironman RunX20 GPS

($150; timex.ca) Most GPS watches are big, chunky and expensive. The RunX20 checks none of those boxes.

The case is one of the smallest we’ve seen on a watch that can track speed, distance and calories burned. The battery lasts six hours in GPS mode and a lot longer in standby and sleep modes. It comes with several preloaded workout measures, like intervals and stopwatch set ups. And best of all, it is one of the most affordable GPS watches on the market.

16 get out there > winter /

($160; sugoi.com) In daylight the Zap looks like a regular waterproof bike jacket, with casual colours, a drop tail, long sleeves and rear zip pocket. Shine artificial light on it, though, and it becomes another beast entirely. The fabric is a blend of polyester, polyurethane and 25 percent glass beads. When a light, like car headlights, hit the glass beads the entire jacket shines with an eye catching pop. It ensures you’ll be seen when it really counts, but blend in the rest of the time.

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HUNTING

A Short Hop For Topknots A quick getaway for Pugetropolis hunters, Kittitas Valley squares hold quail, room to roam.

By Rob Lyon

ELLENSBURG—What do you do when you live in Seattle and quail season rolls around? Plan a trip, load up the rig and head out on a hunting binge. But for most of us who have obligations, the weeklong safari is a once-a-year thing at best. In between are the getaways, the weekend hunts, the quick overnighters, or the blink hunts, as my buddy pulled off recently, the one-day loop.

The closest east-west arterial to Seattle is Interstate 90. Long drives obviate the quick getaway, and while most hunters target the plentiful game management areas between Ellensburg and Yakima, there are birds to be had closer to home in the northern Kittitas Valley. A couple of hours driving from Pugetropolis and you’ll be hiking through sagebrush.

The huntable portions of the valley surround the town and settled areas around Ellensburg, and much of that land lies along the apron of scrub desert along the northern fringe. An arid, shrub-steppe ecology here separates the lushly irrigated crop acreage from the steep, timbered

A trio of valley quail, also known as topknots for the male’s bobbing crest, grace a Kittitas County aspen. (ROB LYON)

DECEMBER 2014

Northwest Sportsman 137

HUNTING slopes of the Wenatchee Mountains.

The lay is a gently sloping, welldrained land of sagebrush and scattered Russian thornberry, laced with shallow draws and dry creek beds, making for excellent quail habitat. The terrain is easy to hike, and with the exception of some of the denser thornberry copses, provides open shooting lanes and downed birds are easy to find, even if you don’t bring your dog.

There are no dedicated public hunting areas in the northern portion of the valley that I know of, so the trick, among the patchwork ownership grid of sections, is to find the public ones. More than anything else, the crux of a successful hunt in the Kittitas Valley is knowing where to go.

ABOUT A MONTH ago, after Steve’s The author’s hunting partner holds a pair of winter quail. (ROB LYON)

138 Northwest Sportsman

DECEMBER 2014

one-day hump hunt a few weeks earlier, we drove back here for some

HUNTING more. He’d found several coveys of birds in our old haunts, and with populations rebuilding after a hard winter freeze in 2008, we were eager to hunt. We left Everett at four and were in Cle Elum eating dinner at Mama Vallone’s Italian Steakhouse by seven, and that was with several stops along the way.

We booked a couple of small cabins at The Flying Horseshoe Ranch (flyinghorseshoeranch.com), near the Highway 970 junction with U.S. 97, south of Blewett Pass. An

authentic, working ranch, it reflects the western theme of the Kittitas.

Not long after a hot breakfast there the next morning, we were slipping under a barbed-wire fence and fanning out to hunt.

The view from the foothills along the northern valley rim is stellar.

Looking south, you see out over the valley and the turbines of the Kittitas Wind Farm toward the distant peaks of Mount Adams, Mount Rainier and Old Snowy.

To the north, a rifle shot distant,

Out where turbines turn wind to light and heat, the author works a Kittitas County covert in hopes of busting quail. (ROB LYON)

140 Northwest Sportsman

DECEMBER 2014

the land rises steeply into ponderosa pine and conifers below distant Mission Peak.

I was hunting up the right flank of a shallow draw when I heard Steve shout from across the creek bed.

“Check it out!”

He was pointing up ahead, and I looked up to see the largest bull elk I’ve ever seen trundling off through the sagebrush.

“It looked like a chunk of the desert just got up and walked off.”

Sure enough, the muted-earth

HUNTING tones of the big animal resembled the dry stream bed and wintry flora where it lay up.

I also saw half a dozen muleys that day, and in winter we’ve seen colonies of snowy owls in the groves.

RESOURCES In addition to a state public lands map (dnr.wa.gov), the author recommends Smith ChromaPop sunglasses (smithoptics.com) for the extreme glare – especially in snow – the Kittitas Valley can experience when not fogged in, Clif Bars for energy, and good, waterproof boots like those Bogs makes for ranchers/hunters, especially for the marshy quail coverts lower on the slope by water.

SPEAKING OF WINTER, if you’ve never hunted quail in the snow that often blankets this land in December and January, you’ve missed out. We like to come over and hunt the valley on snowshoes. It’s a different world then, when the wind howls across the open slope and rattles the naked branches. We truck along in our snowshoes, watching for tracks and staying alert for tight flushes.

That’s “tight flushes,” as in rattling the snow-covered sagebrush and birds busting out every which direction! We find them feeding in the lee of the thornberry and in the dry arroyos, while scattered copses and sagebrush igloos provide their roost.

Land in the valley is divided into 1-mile squares. Get a copy of the Department of Natural Resources’ public lands map for the area (Wenatchee quadrangle) and you’ll see a mix of brown, pink and white

square plots. Find a pink one with a road vectoring into or beside it.

Drive over and check it out.

Most of this sage-steppe is grazing land, even if it’s public. We watched three cowboys rounding up stray doggies on the square we were hunting. You’ll see barbed-wire fences surrounding all the land here; be easy with the wire when passing through. Plots are largely unsigned.

Bring a GPS to confirm your location if you’re not good with maps. You will see neither an indication the land is open, nor No Trespassing signs. But the onus is on you to know where you are and what access is legal, what is not.

That said, you will find many hours of exploring and hunting available to you in the Kittitas, and on very short order! We’ve found birds everywhere we’ve gone, and you should too.

Season runs through Jan. 19. NS

When Safety Is Everything!

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Industrial Safety Welding Gases Fire Extinquishers & Systems, • Welding Inspections • Welding School

800-765-9055 www.oxarc.com 20 Locations In WA, ID & OR 142 Northwest Sportsman

DECEMBER 2014

ONLINE

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http://www.nbc.com/the-tonight-show/segments/73741 Jimmy Fallon and comedian Tim Allen compete in the Turkey Scooter Race on the Tonight Show, wearing SMITH Holt Helmets because as Fallon states, “safety is sexy.”

Top Gear Our favourite things for this ski season

By Lori Knowles

Kids’ Stuff Eager to entice your kids into snowboarding? There’s a slew of new tot-friendly equipment on the snowboard scene this season. Burton’s debut 70-centimetre board—currently only available for rental at select resorts—includes a handy Riglet Reel for towing a toddler, and its Kids’ Grom Boot incorporates a Room-to-Grow system. Meanwhile, POC’s new POCito Fornix helmet has adjustable straps to accommodate kids’ ever-expanding heads. Better yet, it’s available in bright orange—ideal for spotting little ones easily on a crowded mountain.(ca.burton.com; pocsports.com)

Lightweight Skis Skiers are always seeking lighter-weight skis that don’t compromise performance. And now, ski makers are meeting our demand with new models like Fischer’s Motive 95 Ti—trimming ski weight by up to 25 per cent—and the women’s Joy series from Head that incorporates architecture focusing on lightness, balance and control. (fischersports.com; head.com)

Women’s Wear Guy Wear Sixties French ski icon JeanClaude Killy continues to captivate skiers well into the 21st century, this time with the return of his classic Killy ski sweater— a headliner in Killy’s 2015 line of slick new sportswear. (killy.com)

Bag Wear Eye Wear On the very edge of advances in goggle design is Smith Optics, an eyewear company that has been placing mini LCD screens inside goggle lenses since 2012/13. Implementing Recon Instruments’ latest in Heads Up Display (HUD) technology, this season Smith’s I/O Recon goggle lenses feature digital “dashboards” that indicate speed, weather conditions, even incoming texts. (smithoptics.com)

50 December 2014 upmagazine.com

Dakine’s advanced line of 2015 ski and snowboard bags and packs includes the lighter, smaller DLX Roller. The 80L model is more than two pounds lighter than its older sibling (Split Roller 100L)— ideal for aircraft weight guidelines.

Special features include adjustable dividers, four interior organizer pockets and even a bottle opener. (ca.dakine.com)

Haute couture meets ski couture with Spyder’s new Amour jacket for women.

Intended for what Spyder calls the “discerning” skier, the Amour is embellished with real fur, a removable “puff” collar, a zippered lipcare pocket and an internal mini purse with chamois lining. (spyder.com)

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DailyOptician.com—A new digital media-driven website and blog concept.

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DEIRDRE CARROLL / SENIOR EDITOR

frame with mirrored green lenses. Ladies love the combo too and it’s all in the details for the Face à Face Envol frame in olive green with tortoise brows and a

WHO: Turtles, Jaguars (the car, not the animal), libraries in English manor touch on the endtips. Texture and finish give the Ogi 9201 its character with a houses and the Fall 2014 collections from Bottega Veneta, Max Mara, Alberta

dark matte front and a kelly green perforated metal core wire encased in crystal

Ferretti, Calvin Klein and Hermès.

acetate. Tort, green, mirror, metal, oh my! The Persol 3081-S sunglasses from Luxottica combine them all.

WHAT: Green was one of the key colors of the season and combining it with a neutral like brown is a no-brainer. A more sophisticated evolution of the cam-

WHY: Tortoiseshell glasses are a staple. Anyone who wears eyewear should

ouflage trend popular for many seasons, green and tortoise pairings clearly have

have at least one pair in their frame wardrobe. But how do you update a clas-

their roots in military fashion and evoke the feeling of woodsy hunting lodges.

sic? By pairing it with another classic, of course. Aside from being ridiculously

For fall and beyond, eyewear designers have latched on to the increased wear-

easy to wear regardless of your style, greens are a great way to freshen up and

ability this combo provides over trendier camo and are using the two in eyewear

polish fall and winter wardrobes, while tort remains one of the easiest and most

styles that run the gamut of men, women, sun and ophthalmic.

flattering materials to wear on the face. Next time a customer is looking for an easy but timeless update, point them to your tort/green combos and watch them

WEAR: (Left to Right) Über masculine is the name of the game for the Sean race to the cash register.

John SJ2067 frames from Marchon thanks to its matte finish and combination of a hunter green front and endtips with a tortoise temple. With a really modern

Please note: it was with utmost restraint that any references to “tortoise and the hair” were avoided.

take on a classic pairing, the Lowdown XL sunglasses from Smith couple a tort dcarroll@jobson.com

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