Global Brand PR & Editorial Coverage August 2026
Contents
Global Brand PR & Editorial Coverage
Summary
Page 3
Highlights
Page 5
Sunglass - Performance
Page 7
Sunglass - Lifestyle
Page 23
Sunglass - Angling
Page 28
Bike
Page 31
Snow
Page 39
Brand
Page 42
2
Summary
Global Brand PR & Editorial Coverage
3
31
185M
Total number of online, offline and social clips in this report
Combined total of publication-wide audience figures for all outlets featuring coverage
Pieces of Coverage
Audience
465
1.341b
A rolling sum for 2026 coverage
A rolling sum for 2026 of audience reach for all coverage outlets
YTD Pieces of Coverage
Global Brand PR & Editorial Coverage
YTD Audience
4
Highlights
Global Brand PR & Editorial Coverage
5
Mountain Biking UK Smith Syncline Sunglass Feature
40K
Global Brand PR & Editorial Coverage
Freehub Magazine Front Cover & 20 Page Feature on SMITH Athlete, Braydon Bringhurst
30K
Gear Patrol Today in Gear: Smith Gives Its '90s Eyewear Icon a Celebratory Japanese Uplift
4.55M
81
21K
6
Sunglass - Performance 15 pieces
Global Brand PR & Editorial Coverage
7
Aug 01, 2026
Mountain Biking UK
40K
United Kingdom
Circulation
Feature
Smith Syncline Sunglass Feature
Syncline Sunglass Global Brand PR & Editorial Coverage
8
CNN United States
95
72.6M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 29, 2026
Roundup
I wanted to get serious about cycling. These beginner essentials helped me do it cnn.com/cnn-underscored/health-fitness/cyclingessentials-for-beginners
Estimated Views
231K
Syncline Sunglasses Global Brand PR & Editorial Coverage
9
BLISTER United States
36
76.4K
Domain Authority
Unique Visits
Provided by
Provided by
Aug 28, 2026
Roundup
Stuff We Like: August 2026 blisterreview.com/gear-reviews/stuff-we-likeaugust-2026
Estimated Views
21.5K
Syncline Sunglasses Global Brand PR & Editorial Coverage
10
BikeRadar United Kingdom
76
1.1M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 26, 2026
Review
Smith Optics Syncline glasses review bikeradar.com/reviews/clothing/sunglasses-andgoggles/sunglasses/smith-syncli...
Estimated Views
7.31K
Syncline Sunglasses Global Brand PR & Editorial Coverage
11
Verywell Fit United States
72
1.59M
Domain Authority
Unique Visits
Provided by
Provided by
Jun 25, 2026
Review
What Brand Makes the Best Quality Sports Sunglasses? Editors Tested Top Options to… verywellfit.com/best-sports-sunglasses-4160111
Estimated Views Engagements
8.61K 20
Parallel 2 Sunglasses Global Brand PR & Editorial Coverage
12
TOGS by Hadley Hammer an… United States
92
1.83K
Domain Authority
Unique Visits
Provided by
Provided by
Aug 21, 2026
Feature
MVPs from the Colorado Trail togs.substack.com/p/mvps-from-the-coloradotrail
Estimated Views
5
Cipher Sunglasses Global Brand PR & Editorial Coverage
13
Golf One Media United States
5
1.74K
Domain Authority
Unique Visits
Provided by
Provided by
Aug 12, 2026
Feature
Smith Optics Motive Sunglasses to Elevate Your Game golfonemedia.com/smith-optics/
Estimated Views
1.41K
Motive Sunglasses Global Brand PR & Editorial Coverage
14
MSN United States
95
66.2M
Domain Authority
Unique Visits
Provided by
Provided by
Oct 06, 2026
Roundup
What are the best sunglasses for running? We test our favourite 11 for clear vision and ru… msn.com/en-gb/sport/general/what-are-the-bestsunglasses-for-running-here-are...
Estimated Views
304K
Defy & Motive Sunglasses Global Brand PR & Editorial Coverage
15
Esquire United States/UK
90
11.6M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 13, 2026
Roundup
The Best Running Gear to Wear in a Heatwave: From Sweat-Wicking TShirts to High-Tech… esquire.com/uk/style/a73424789/best-runninggear-heatwave/
Estimated Views Engagements
23K 2
Defy Sunglasses Global Brand PR & Editorial Coverage
16
Aug 25, 2026
Ari S. Goldberg
134K
United States
Followers
Quest For the Best: Sunglasses instagram.com/p/Dcd2zPlRZvu
Estimated Views Engagements
21.7K 2
Bobcat Sunglass Global Brand PR & Editorial Coverage
17
Aug 25, 2026
Ari S. Goldberg
16.3K
United States
Followers
Quest For the Best: Sunglasses tiktok.com/@aris.goldberg/video/7675716785785 621774
Plays Engagements
186 5
Bobcat Sunglass Global Brand PR & Editorial Coverage
18
Bicycling United States
75
1.32M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 04, 2026
Roundup
REI’s Summer Sale Has Up to 50% Off Bikes and Gear—Here Are 20 Deals Actually Worth… bicycling.com/bikes-gear/a73347940/reisummer-sale-cycling-deals/
Estimated Views Engagements
6.91K 3
Shift Mag Sunglasses Global Brand PR & Editorial Coverage
19
Town & Country United States
83
4.13M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 16, 2026
Feature
A Snob’s Guide to Fly Fishing townandcountrymag.com/leisure/travelguide/a71574539/fly-fishing-etiquette-lu...
Estimated Views Engagements
13.6K 3
Brand Mention Global Brand PR & Editorial Coverage
20
Runner's World United States
86
5.08M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 03, 2026
Feature
Why 3 Runners Traded the Road for the Trail— and What Keeps Them Coming Back runnersworld.com/trail-running/a73247388/trailrunning-stories/
Estimated Views Engagements
15.5K 4
Brand Mention Global Brand PR & Editorial Coverage
21
XUNQI GLASSES China
11
598
Domain Authority
Unique Visits
Provided by
Provided by
Aug 14, 2026
Roundup
What Are the Best Cycling Sunglasses Brands to Recommend? xqglasses.com/what-are-the-best-cyclingsunglasses-brands-to-recommend
Estimated Views
425
Brand Mention Global Brand PR & Editorial Coverage
22
Sunglass - Lifestyle 4 pieces
Global Brand PR & Editorial Coverage
23
Gear Patrol United States
81
4.55M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 21, 2026
Roundup
Today in Gear: Smith Gives Its '90s Eyewear Icon a Celebratory Japanese Uplift gearpatrol.com/briefings/today-in-gear/today-ingear-august-21-2026/
Estimated Views
21K
Beams AB3 Sliders Sunglasses Global Brand PR & Editorial Coverage
24
Yahoo Shopping United States
89
1.47M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 21, 2026
Roundup
Today in Gear: Smith Gives Its ’90s Eyewear Icon a Celebratory Japanese Uplift shopping.yahoo.com/style/articles/smith-gives90s-eyewear-icon-150223935.html
Estimated Views
4.82K
Beams AB3 Sliders Sunglasses Global Brand PR & Editorial Coverage
25
Travel + Leisure United States
88
9.64M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 10, 2026
Roundup
I Live in Miami, and These Are the 10 Worst Things Tourists Wear to the Beach—Plus What… travelandleisure.com/beach-clothing-mistakes-toavoid-miami-travel-writer-app...
Estimated Views
26.4K
Westward Sunglasses Global Brand PR & Editorial Coverage
26
BlitzReviews - Hard Hitting Re… 10 United States
772
Domain Authority
Unique Visits
Provided by
Provided by
Aug 05, 2026
Review
Smith Monroe Peak Sunglasses Impress in 2026 blitzreviews.com/smith-monroe-peak-sunglassesimpress-in-2026/
Estimated Views
576
Monroe Peak Sunglasses Global Brand PR & Editorial Coverage
27
Sunglass - Angling 2 pieces
Global Brand PR & Editorial Coverage
28
FloridaSportFishing.com United States
39
5.74K
Domain Authority
Unique Visits
Provided by
Provided by
Aug 18, 2026
Roundup
GEAR GUIDE: July/August 2026 floridasportfishing.com/offshore/gear/gear-guidejuly-august-2026/article_68d...
Estimated Views
1.02K
Backcast Sunglasses Global Brand PR & Editorial Coverage
29
OL
Outdoor Life United States
77
1.39M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 29, 2026
Review
The Best Polarized Sunglasses: Smith Optics Guide's Choice
Guide’s Choice Global Brand PR & Editorial Coverage
30
Bike 6 pieces
Global Brand PR & Editorial Coverage
31
Aug 01, 2026
Freehub Magazine
30K
United States
Circulation
Feature
Front Cover & 20 Page Feature on SMITH Athlete, Braydon Bringhurst
Forefront 3 Helmet, Syncline Sunglass Global Brand PR & Editorial Coverage
32
Mountain Bike News, Photos, … 78 United States
1.41M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 19, 2026
Roundup
The Good, The Bad, and The Ugly: Pinkbike Editors' Favorite Mountain Bike Helmets pinkbike.com/news/pinkbike-editors-choicefavorite-helmets-2026.html
Estimated Views
17.2K
Forefront 3 Helmet Global Brand PR & Editorial Coverage
33
CNN United States
95
72.6M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 29, 2026
I wanted to get serious about cycling. These beginner essentials helped me do it cnn.com/cnn-underscored/health-fitness/cyclingessentials-for-beginners
Estimated Views
231K
Persist Helmet Global Brand PR & Editorial Coverage
34
CAC Camping and Caravanning Club United Kingdom
Aug 01, 2026
300K Circulation
Feature
What You Need for Cycle Camping
Payroll MTB Helmet & Motive Sunglass Global Brand PR & Editorial Coverage
35
Global Brand PR & Editorial Coverage
36
Electric MTB UK United Kingdom
2
1.13K
Domain Authority
Unique Visits
Provided by
Provided by
Aug 10, 2026
Best MTB helmets 2026 electricmtbuk.co.uk/best-mtb-helmets-2026/
Estimated Views
934
Mainline Mips helmet Global Brand PR & Editorial Coverage
37
BIKEPACKING.com United States
60
715K
Domain Authority
Unique Visits
Provided by
Provided by
Aug 23, 2026
Roundup
Bikes and Builders of MADE 2026 (Part 3) bikepacking.com/bikes/bikes-and-builders-ofmade-2026-part-3/
Estimated Views Engagements
10.4K 4
Brand Mention Global Brand PR & Editorial Coverage
38
Snow 2 pieces
Global Brand PR & Editorial Coverage
39
Mountain Weekly News United States
46
25.5K
Domain Authority
Unique Visits
Provided by
Provided by
Aug 23, 2026
Review
Smith Descend MIPS Helmet Review: Lightweight Protection for Skiing &… mtnweekly.com/reviews/helmets/smith-mipsdescend-ski-helmet/
Estimated Views
1.85K
Descend Mips Helmet Global Brand PR & Editorial Coverage
40
GearJunkie United States
76
1.16M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 17, 2026
Roundup
The Best Ski Helmets of 2026 gearjunkie.com/winter/skiing/best-ski-helmets
Estimated Views
5.73K
Engagements
4
Vantage 2 Mips Helmet, Method Mips Helmet Global Brand PR & Editorial Coverage
41
Brand 2 pieces
Global Brand PR & Editorial Coverage
42
Mountain Bike News, Photos, … 78
1.41M
Pinkbike is the homepage of mountain biking. Stay updated with the latest news, reviews, videos, buyer'…
Domain Authority
Unique Visits
Provided by
Provided by
Aug 21, 2026
Feature
Event Report: Riding Oaxaca with the Smith Optics crew pinkbike.com/news/event-report-riding-oaxacawith-the-smith-optics-crew.html
Estimated Views
17.2K
Oaxaca Bike Trip Global Brand PR & Editorial Coverage
43
SGB Media Online | Active Lif…
67
49K
Domain Authority
Unique Visits
Provided by
Provided by
Aug 05, 2026
News
EXEC: Smith Optics Drives Solid Bike Business Momentum for Parent Safilo in… sgbonline.com/exec-smith-optics-drives-solidbike-business-momentum-for-paren...
Estimated Views
430
Brand Growth in Bike Market Global Brand PR & Editorial Coverage
44