Smith Global Brand Coverage Report_Jan 2026

Global Brand

PR & Editorial

Coverage

January 2026

Summary

Audience

Combined total of publication-wide audience gures for all outlets featuring coverage 76 Pieces of Coverage

Total number of online, oine and social clips in this report

221 Million

YTD 2026 Coverage A rolling sum for 2026 of audience reach for all coverage outlets

76 YTD Pieces of Coverage A rolling sum for 2026 coverage

Highlights

Men's Journal

The Smartest Ski and Snowboard Helmets of 2025-26 Are Lighter, Safer, and Built to Rip

15.1M

Our Favorite Ski Helmets Will Keep You Comfortable and Protected This Winter

11.2M

Men's Journal

The 4 Best Ski Goggles of 2025–26, Tested by a 100-Day Skier

15.1M

The Inertia Best Ski Helmets of 2026

514K

GearJunkie

Editor's Choice: Smith Shift MAG

2.25M Popular Science

The Best Sunglasses for the Outdoors in 2026

1.43M

31 pieces

Snow

United States

Unique Visits

Provided by January 23, 2026 ONLINE

theinertia.com/gear/best-ski-helmets/

Vantage 2 Helmet - Best Overall Helmet

Method Pro Helmet

Better Trail

Goggle

Sunglass

Nexus, Method Pro, Summit, Code, Level, Liberty, Scout, Scout Jr, Altus, Icon, Vida, Counter, Survey, Glide Jr helmets

Vantage 2 Helmet

Squad Goggle

Squad S Goggle, Rodeo Helmet

Squad Goggle

skieur.com/optique-smith

Smith Snow Goggle Mention

CelebMaa

Snow Helmet Mention

Eyewear - Performance

pieces

Venture Sunglass

Popular Science

Pursuit Sunglass

freeskiers.net

freeskiers.net/verlosungen-gewinnspiele/…

Pursuit Sunglass

Wildcat Sunglass

Wildcat Sunglass

Defy Sunglass

Eyewear - Lifestyle

United States

1.43M Unique Visits

Provided by January 13, 2026 ONLINE

gearjunkie.com/sunglasses/best-sunglass…

Wander Sunglass - Best Overall Sunglass for Women Bobcat Sunglass - Best Sport Sunglass for Women

Monterey Sunglass

Eyewear - Angling

1 piece

5 pieces

Mainline Helmet

Persist Helmet

United States

Brand News: SMITH EMEA Winter Activations

24 pieces

Provided by January 21, 2026 ONLINE

larena.it/argomenti/sport/sport-nazionale/…

Smith Announces Winter Activations Across Europe

messaggeroveneto.it/italia/sport-smith-an… Smith Announces Winter Activations Across Europe

Il Giornale di Vicenza

Italy 542K Unique Visits

Provided by ONLINE

ilgiornaledivicenza.it/argomenti/sport/spo…

Smith Announces Winter Activations Across Europe

Bresciaoggi.it

Italy 409K Unique Visits

Provided by January 21, 2026 ONLINE

bresciaoggi.it/argomenti/sport/sport-nazi…

Smith Announces Winter Activations Across Europe

Smith Announces Winter Activations Across Europe

Il Mattino di Padova

Italy

Provided by January 21, 2026 ONLINE

Smith annuncia le attivazioni del Winter Tour 2026 in Europa

mattinopadova.it/italia/sport-smith-annun…

Smith Announces Winter Activations Across Europe

Tribuna di Treviso

Italy

Provided by January 21, 2026 ONLINE

Smith annuncia le attivazioni del Winter Tour 2026 in Europa

tribunatreviso.it/italia/sport-smith-annunci…

Smith Announces Winter Activations Across Europe

Gazzetta di Mantova

Italy 151K Unique Visits

Provided by January 21, 2026 ONLINE

gazzettadimantova.it/argomenti/sport/spo…

Smith Announces Winter Activations Across Europe

Corriere delle Alpi

corrierealpi.it/italia/sport-smith-annuncia-l… Smith Announces Winter Activations Across Europe

nuovavenezia.it/italia/sport-smith-annunci…

Smith Announces Winter Activations Across Europe

Smith Announces Winter Activations Across Europe

adcgroup.it/e20-express/portfolio-eventi/… Smith Announces Winter Activations Across Europe

ilcorrieredelweb.blogspot.com/2026/01/s…

Smith Announces Winter Activations Across Europe

SMITH Supported Media Events