Global Brand PR & Editorial Coverage September 2026
Contents
Global Brand PR & Editorial Coverage
Summary
Page 3
Highlights
Page 5
Sunglass - Lifestyle
Page 8
Sunglass - Performance
Page 17
Sunglass - RX
Page 26
Sunglass - Angling
Page 29
Bike
Page 31
Snow
Page 46
2
Summary
Global Brand PR & Editorial Coverage
3
42
409M
Total number of online, offline and social clips in this report
Combined total of publication-wide audience figures for all outlets featuring coverage
Pieces of Coverage
Audience
508
1.565b
A rolling sum for 2026 coverage
A rolling sum for 2026 of audience reach for all coverage outlets
YTD Pieces of Coverage
Global Brand PR & Editorial Coverage
YTD Audience
4
Highlights
Global Brand PR & Editorial Coverage
5
Gear Patrol Today in Gear: Smith's Bold New Sunglasses Bring Technical Performance to Everyday…
4.55M
81
21K
Field & Stream The Fly Fishing Gifts We’d Give Any Angler
430K
76
2.01K
Global Brand PR & Editorial Coverage
stupidDOPE SMITH x BEAMS Slider AB3 Revives a ’90s Performance Eyewear Icon
142K
70
948
Treeline Review Smith Mainline Mips MTB Helmet Review: Light, Airy, DH-Certified
377K
42
42.8K
GearLab 10 Best Sunglasses of 2026
2.3M
59
21.2K
6
Cyclingnews Smith Dispatch MIPS helmet review: An urbaninspired commuter ideal for e-bikers
1.43M
83
11.3K
1 6
Camping & Caravanning Explore + Grand Tour: Central Cycle Camping
300K
1.16M
Switchback Travel Best Ski Helmets of 2026/27
250K
GearJunkie The Best Ski Goggles of 2026
54
2.63K
75
5.96K
Switchback Travel Best Ski Goggles of 2026/27
250K
54
2.63K
GearJunkie The Best Smith Snow Goggles: A Complete Guide to Smith's Ski Optics
1
Global Brand PR & Editorial Coverage
1.16M
75
5.96K
7
Sunglass - Lifestyle 8 pieces
Global Brand PR & Editorial Coverage
8
VA
Sep 15, 2026
The VUE Atlanta
30K
United States
Circulation
Feature
Fall Gear Guide
Sliders Sunglass Global Brand PR & Editorial Coverage
9
REI Uncommon Path United States
86
18.5M
Domain Authority
Unique Visits
Provided by
Provided by
May 13, 2026
Roundup
The 8 Best Sunglasses of 2026: Staff Picks rei.com/learn/expert-advice/best-sunglasses.html
Estimated Views
75K
Lowdown 2, Wildcat Sunglasses Global Brand PR & Editorial Coverage
10
Gear Patrol United States
81
4.55M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 30, 2026
Roundup
Today in Gear: Smith's Bold New Sunglasses Bring Technical Performance to… gearpatrol.com/briefings/today-in-gear/today-ingear-september-30-2026/
Estimated Views
21K
POV Sunglass Global Brand PR & Editorial Coverage
11
Yahoo Shopping United States
89
1.47M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 30, 2026
Roundup
Today in Gear: Smith’s Bold New Sunglasses Bring Technical Performance to… shopping.yahoo.com/style/accessories/articles/to day-gear-smith-bold-sunglasse...
Estimated Views
4.82K
POV Sunglasses Global Brand PR & Editorial Coverage
12
stupidDOPE United States
70
142K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 09, 2026
Feature
SMITH x BEAMS Slider AB3 Revives a ’90s Performance Eyewear Icon stupiddope.com/2026/09/smith-x-beams-sliderab3-revives-a-90s-performance-eye...
Estimated Views
948
Smith x Beams AB3 Sliders Collab Global Brand PR & Editorial Coverage
13
roadtrailrun.com United States
38
178K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 18, 2026
Smith Optics Truss Sunglass Review roadtrailrun.com/2026/09/smith-optics-trusssunglasses-review.html
Estimated Views
35.3K
Truss Sunglass Global Brand PR & Editorial Coverage
14
roadtrailrun.com United States
38
178K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 23, 2026
Review
Smith Optics Cipher Sports and Everyday Performance Photochromic… roadtrailrun.com/2026/09/article-by-jeff-vallieresmith-cipher.html
Estimated Views
35.3K
Cipher Sunglass Global Brand PR & Editorial Coverage
15
Switchback Travel United States
54
250K
Domain Authority
Unique Visits
Provided by
Provided by
Aug 28, 2024
Roundup
2026 Gear Guide switchbacktravel.com/backcountry-labor-day-sale
Estimated Views Engagements
2.68K 40
Lineup Polarized Sunglasses Global Brand PR & Editorial Coverage
16
Sunglass - Performance 8 pieces
Global Brand PR & Editorial Coverage
17
GearLab United States
59
2.3M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 29, 2026
Roundup
10 Best Sunglasses of 2026 outdoorgearlab.com/topics/camping-andhiking/best-sunglasses
Estimated Views Engagements
21.2K 6
Wildcat Sunglasses Global Brand PR & Editorial Coverage
18
road.cc United Kingdom
69
831K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 29, 2026
Review
Smith Optics Syncline sunglasses road.cc/offroad/review_v2/smith-optics-synclinesunglasses
Estimated Views Engagements
7.57K 1
Syncline Sunglasses Global Brand PR & Editorial Coverage
19
Fittux United Kingdom
24
53.2K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 24, 2026
Roundup
Best Cycling Sunglasses & Glasses: Road, MTB, Photochromic & More fittux.com/blogs/journal/best-cycling-sunglasses? srsltid=AU7gw4Uh9CgOg7s4C6Kd...
Estimated Views
22.1K
Shift Mag Sunglasses Global Brand PR & Editorial Coverage
20
New York Magazine United States
92
6.05M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 17, 2026
Roundup
There’s Suddenly So Much Pink Outdoor Gear nymag.com/strategist/article/the-best-pinkoutdoor-clothing-and-gear.html
Estimated Views Engagements
13.5K 2
Bobcat ChromaPop Sunglasses Global Brand PR & Editorial Coverage
21
Yahoo Shopping United States
89
1.47M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 17, 2026
Roundup
There’s Suddenly So Much Pink Outdoor Gear shopping.yahoo.com/homegarden/outdoor/articles/suddenly-much-pinkoutdoor-ge...
Estimated Views
4.82K
Bobcat ChromaPop Sunglasses Global Brand PR & Editorial Coverage
22
We Are Salt United States
38 Domain Authority Provided by
Sep 02, 2026
Review
7 Best Smith Sunglasses from Expert Reviews wearesalt.org/best-smith-sunglasses-consumer/
Guide’s Choice, Lowdown 2 Global Brand PR & Editorial Coverage
23
Outdoor Writers Association … United States
47
4.73K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 03, 2026
Roundup
2026 outdoor media travel and apparel gear round up owaa.org/2026-outdoor-media-travel-andapparel-gear-round-up/
Estimated Views
264
Boomtown Sunglasses, Venture Sunglasses, Slider Sunglasses Global Brand PR & Editorial Coverage
24
Runna United Kingdom
49
132K
Domain Authority
Unique Visits
Provided by
Provided by
Aug 31, 2026
The Best Running Sunglasses support.runna.com/en/articles/15653639-thebest-running-sunglasses
Estimated Views
3.34K
Smith ChromaPop Global Brand PR & Editorial Coverage
25
Sunglass - RX 2 pieces
Global Brand PR & Editorial Coverage
26
Golf One Media United States
5
1.74K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 28, 2026
Review
Smith Arvo RX Review: Ideal for Golf and Worth the Investment golfonemedia.com/smith-arvo-rx/
Estimated Views
1.41K
Arvo Rx Sunglasses Global Brand PR & Editorial Coverage
27
In-Fisherman United States
56
82.1K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 03, 2026
Review
See That? Picking the Perfect Pair of Prescription Shades In-Fisherman in-fisherman.com/editorial/picking-the-perfectpair-of-prescription-shades/55...
Estimated Views
835
Riptide Rx Sunglasses Global Brand PR & Editorial Coverage
28
Sunglass - Angling 1 piece
Global Brand PR & Editorial Coverage
29
Field & Stream United States
76
430K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 08, 2026
Roundup
The Fly Fishing Gifts We’d Give Any Angler fieldandstream.com/outdoor-gear/fishinggear/fly-fishing-gear/best-fly-fishin...
Estimated Views
2.01K
Hookset Sunglasses Global Brand PR & Editorial Coverage
30
Bike 14 pieces
Global Brand PR & Editorial Coverage
31
C&C Camping & Caravanning
Sep 01, 2026
300K Circulation
Feature
Explore + Grand Tour: Central Cycle Camping
Forefront 3 Helmet & Defy Sunglass Global Brand PR & Editorial Coverage
32
Treeline Review United States
42
377K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 29, 2026
Review
Smith Mainline Mips MTB Helmet Review: Light, Airy, DH-Certified treelinereview.com/gearreviews/smith-mainlinemips-mtb-helmet-review
Estimated Views
42.8K
Mainline Mips Helmet Global Brand PR & Editorial Coverage
33
Cyclingnews United Kingdom / United States
83
1.43M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 23, 2026
Review
Smith Dispatch MIPS helmet review: An urban-inspired commuter ideal for e-… cyclingnews.com/cycling-kitaccessories/helmets/smith-dispatch-mips-helmetre...
Estimated Views Engagements
11.3K 1
Dispatch Mips Helmet Global Brand PR & Editorial Coverage
34
Yahoo | Mail, Weather, Search… United States
89
349M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 23, 2026
Review
Smith Dispatch MIPS helmet review: An urban-inspired commuter ideal for e-… yahoo.com/lifestyle/articles/smith-dispatch-mipshelmet-review-092155483.html
Estimated Views
4.2M
Dispatch Mips Helmet Global Brand PR & Editorial Coverage
35
The Gadgeteer United States
75
702K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 26, 2026
Roundup
5 Best Helmets for Everyday Rides, From City Bikes to E-Bikes | Best Bike Helmets the-gadgeteer.com/2026/09/26/5-best-bikehelmets-for-everyday-rides-from-city...
Estimated Views
3.85K
Dispatch Mips Global Brand PR & Editorial Coverage
36
EVSHIFT EVSHIFT.COM
26
2.78K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 26, 2026
Roundup
5 Best Helmets for Everyday Rides, From City Bikes to E-Bikes evshift.com/532882/5-best-helmets-foreveryday-rides-from-city-bikes-to-e-bikes/
Estimated Views
963
Dispatch Mips Helmet Global Brand PR & Editorial Coverage
37
Fin Forum United States
33 Domain Authority Provided by
Sep 23, 2026
Roundup
10 Best Mountain Bike Helmets Tested and Ranked finforum.org/best-mountain-bike-helmets/
Engage Mips Helmet, Sessions MTB Mips Helmet Global Brand PR & Editorial Coverage
38
Fin Forum United States
33 Domain Authority Provided by
Sep 23, 2026
Roundup
10 Best Road Bike Helmets Tested Picks finforum.org/best-road-bike-helmets/
Signal Helmet, Persist Helmet, Network Helmet, Engage Mips Helmet Global Brand PR & Editorial Coverage
39
Bicycling United States
75
1.32M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 17, 2026
Review
We Tested P2R’s $100 Aero Helmet. It Has No Business Being This Good bicycling.com/bikes-gear/a73773613/p2r-a70pro-helmet-review/
Estimated Views Engagements
6.91K 1
Ignite Helmet Global Brand PR & Editorial Coverage
40
Gravelstoke United States
21
4.5K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 30, 2026
Review
Gravel Helmet Showdown: POC vs Sweet Protection vs Smith gravelstoke.com/gravel-cycling-gear-blog/bestgravel-cycling-helmet-2026
Estimated Views
2.19K
Trace Mips Helmet Global Brand PR & Editorial Coverage
41
FAZ.NET Germany
92
10.2M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 28, 2026
Review
Test: Der beste Mountainbike-Helm faz.net/kaufkompass/test/der-beste-mtb-helm/
Estimated Views
36.4K
Engage Helmet, Convoy Helmet Global Brand PR & Editorial Coverage
42
FAZ.NET Germany
92
10.2M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 23, 2026
Review
Test: Der beste Rennradhelm faz.net/kaufkompass/test/der-besterennradhelm/
Estimated Views Engagements
36.4K 4
Triad Helmet Global Brand PR & Editorial Coverage
43
FAZ.NET Germany
92
10.2M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 23, 2026
Review
Test: Der beste Fahrradhelm faz.net/kaufkompass/test/der-beste-fahrradhelm/
Estimated Views Engagements
36.5K 52
Transit Helmet Global Brand PR & Editorial Coverage
44
SW Singletrack World United Kingdom
Sep 09, 2026
15K Circulation
Feature
Pinned To The Mynd
Forefront 3 Helmet, Defy Sunglass Global Brand PR & Editorial Coverage
45
Snow 9 pieces
Global Brand PR & Editorial Coverage
46
Travel + Leisure United States
88
9.64M
Domain Authority
Unique Visits
Provided by
Provided by
Sep 10, 2026
Roundup
We Tested 200+ Ski Jackets, Pants, and Accessories—Here’s the 9 Best Ski Gear of… travelandleisure.com/best-ski-gear-11868512
Estimated Views
26.4K
4D Mag Goggle Global Brand PR & Editorial Coverage
47
GearJunkie United States
75
1.16M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 14, 2026
Feature
The Best Smith Snow Goggles: A Complete Guide to Smith's Ski Optics gearjunkie.com/winter/best-smith-goggles
Estimated Views
5.96K
I/O MAG, 4D MAG, Preview, Squad and Transfer Goggles Global Brand PR & Editorial Coverage
48
GearJunkie United States
75
1.16M
Domain Authority
Unique Visits
Provided by
Provided by
Aug 28, 2026
Roundup
The Best Ski Goggles of 2026 gearjunkie.com/winter/best-ski-goggles? gad_campaignid=23854082373&gad_source=...
Estimated Views
5.96K
I/O MAG Goggle, Skyline Goggle Global Brand PR & Editorial Coverage
49
Switchback Travel United States
54
250K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 11, 2026
Roundup
Best Ski Goggles of 2026/27 switchbacktravel.com/skiing/best-goggles
Estimated Views
2.63K
I/O MAG Goggle, 4D MAG Goggle Global Brand PR & Editorial Coverage
50
Switchback Travel United States
54
250K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 04, 2026
Review
Best Ski Helmets of 2026/27 switchbacktravel.com/skiing/best-helmets
Estimated Views Engagements
2.63K 1
Vantage 2 Helmet, Summit Helmet, Level & Liberty Helmets Global Brand PR & Editorial Coverage
51
Sep 02, 2026
Park 2 Peak
180
United States
Subscribers
Hottest New Goggle of 2027, the Smith Stash XL Ski + Snowboard Goggle youtube.com/watch?v=bpbMs_1uqAs
Views Engagements
729 8
Stash XL Goggle Global Brand PR & Editorial Coverage
52
Elevation Outdoors Magazine United States
46
6.17K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 16, 2026
Roundup
Resort Gear Roundup elevationoutdoors.com/go-outside/the-big-resortgear-roundup-2/
Estimated Views
439
4D Mag XL Goggle Global Brand PR & Editorial Coverage
53
Skier and Snowboarder Maga… 23 United Kingdom
1.61K
Domain Authority
Unique Visits
Provided by
Provided by
Sep 29, 2026
Roundup
Best Ski Helmets for UK Skiers This Winter skierandsnowboarder.com/best-ski-helmets-ukskiers/
Estimated Views
763
Vantage Mips Helmet Global Brand PR & Editorial Coverage
54
WolvesBite United States
30
115
Domain Authority
Unique Visits
Provided by
Provided by
Sep 15, 2026
Roundup
Best Low Light Ski Goggles for Clear Vision on the Slopes wolvesbite.com/best-ski-goggles-for-low-lightconditions/
Estimated Views
19
Squad XL Goggle Global Brand PR & Editorial Coverage
55