SMITH Global Brand Coverage Report for May 2026

Global Brand PR & Editorial Coverage

May 2026

Summary

Pieces of Coverage

Total number of online, oine and social clips in this report

319 YTD Pieces of Coverage

A rolling sum for 2026 coverage

1.001b YTD Audience A rolling sum for 2026 of audience reach for all coverage outlets

98.8M Audience

Combined total of publication-wide audience gures for all outlets featuring coverage

Highlights

Outside Online

From $30 Values to $300 Splurges, These Expert-Tested Sport Sunglasses Are the Best… 3M 89 7.47K 87

WIRED

I Tested Sustainable Suroards, Patagonia Wetsuits, and Way Too Many Sunglasses

Mountain Weekly News

10 Best Sunglasses for Action Sports in the Mountains: 2026 Gear Guide

Glasses or Contacts for Backpacking? Here's How to Choose

Whats The Best

The best mountain bike helmets

Popular Science

The essential e-bike accessories—and the upgrades that make every ride better

Terradrift

Bicycling

The 14 Best Bike Helmets for a Safer, Faster Ride Editor-Tested for Comfort and Cooling

618K 76 4.79K 1.05K

Treeline Review

6 Best MTB Helmets of 2026 (Field-Tested) 380K 42 44.2K 25

The Best Cycling Sunglasses of 2026 318K 65 2.98K 19

Bikerumor

Sunglass

34 pieces

Truss Sunglass

Syncline Sunglass

Syncline Sunglass

Syncline Sunglass

Syncline Sunglass

Syncline Sunglass

Syncline Sunglass

United States

48K Followers

Apr 30, 2026 · INSTAGRAM Reel by

instagram.com/reel/DXxKqwipe1Y

Estimated Views 10.3K

Syncline Sunglass

Syncline Sunglass

Syncline

Syncline Sunglass

Syncline

Ultralite Sunglass

Riptide Sunglass

Lake Shasta Sunglass

Bike

14 pieces

3 pieces

Snow

Brand News: Business Coverage from Safilo/SMITH Media Tour for Italian Journalists

2 pieces

LA STAMPA

May 18, 2026 ·

Occhiali Nello Spazio

Salo, Dal Declino

Alla Rinascita Ora…

Salo/SMITH Media Tour for Italian Journalists

Brand News: Smith Sponsored Panganella Bike Park Opening

Brand News: Team Emirates New Zealand Partnership