Global Brand PR & Editorial Coverage July 2026
Contents
Global Brand PR & Editorial Coverage
Summary
Page 3
Highlights
Page 5
Sunglass - Lifestyle
Page 7
Sunglass - Performance
Page 21
Sunglass - Angling
Page 33
Bike
Page 44
Snow
Page 55
2
Summary
Global Brand PR & Editorial Coverage
3
48
36.2M
Total number of online, offline and social clips in this report
Combined total of publication-wide audience figures for all outlets featuring coverage
Pieces of Coverage
Audience
434
1.156b
A rolling sum for 2026 coverage
A rolling sum for 2026 of audience reach for all coverage outlets
YTD Pieces of Coverage
Global Brand PR & Editorial Coverage
YTD Audience
4
Highlights
Global Brand PR & Editorial Coverage
5
Mountain Biking UK First Look: Forefront 3 Helmet
18.5K
ACTIVE.com The Best Cycling Sunglasses for 2026: What to Look For — and What to Buy
1.55M
78
9.29K
1
FLORIDA SPORT FISHING Gear Guide
30K
The Red Bulletin The Red Bulletin UK June / July Issue
2M Global Brand PR & Editorial Coverage
6
Sunglass - Lifestyle 13 pieces
Global Brand PR & Editorial Coverage
7
GSJ Gray's Sporting Journal United States
Jul 15, 2026
30K Circulation
Roundup
CORE Collection Feature
Westward CORE & Lowdown 2 CORE Sunglass Global Brand PR & Editorial Coverage
8
AV
Jul 15, 2026
ATLANTA VUE
30K
United States
Circulation
Roundup
The Ultimate Travel Issue Your Guide To The Best Destinations Summer Essentials
Langley 2 Sunglass Global Brand PR & Editorial Coverage
9
Jul 15, 2026
Blue Ridge Outdoors
110K
United States
Audience
Blue Ridge Outdoors July/August 2026 issuu.com/summitpublishing/docs/blue_ridge_outdoors_july_augu st_2026
Lowdown 2 CORE & Westward CORE Sunglasses Global Brand PR & Editorial Coverage
10
BlueRidgeOutdoors.com United States
55
17.7K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 16, 2026
The Goods: Road Trip Gear blueridgeoutdoors.com/exclude/head-out-on-thehighway
Estimated Views
192
Strand & Westward CORE Sunglass Global Brand PR & Editorial Coverage
11
Men's Health United States
89
12.5M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 06, 2026
Roundup
Men's Health Gear Report menshealth.com/technologygear/a71805883/mh-gear-report-july-2026
Estimated Views Engagements
29.9K 1
Truss Sunglass Global Brand PR & Editorial Coverage
12
Ultra Running Magazine United States
56
156K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 22, 2026
Best Trail Running Sunglasses ultrarunning.com/featured/review-trail-runningsunglasses-2
Estimated Views
1.63K
Truss Sunglass Global Brand PR & Editorial Coverage
13
Engearment United States
31
11.7K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 02, 2026
Review
Smith Optics Truss Sunglasses Review engearment.com/gear-review/smith-optics-trusssunglasses-review
Estimated Views
3.82K
Truss Sunglass Global Brand PR & Editorial Coverage
14
Gizmodo Japan Japan
74
6.3M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 26, 2026
Roundup
High Tech Items while Cycling gizmodo.jp/article/bicycle_high_tech_items
Estimated Views Engagements
50.3K 7
Sliders Sunglass Global Brand PR & Editorial Coverage
15
Mountain Flyer Magazine
34
9K
Domain Authority
Unique Visits
Provided by
Jul 31, 2026
Review
Smith Optics Truss: Retro Style Cycling Performance mountainflyermagazine.com/view.php/smithoptics-truss-retro-style-cycling-per...
Estimated Views
533
Truss Sunglass Global Brand PR & Editorial Coverage
16
Gear Patrol United States
81
5.57M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 27, 2026
Roundup
This Week in Gear gearpatrol.com/briefings/today-in-gear/today-ingear-july-27-2026
Estimated Views
26.1K
Cipher Sunglass Global Brand PR & Editorial Coverage
17
Snowboard Canada Magazine Canada
37
2.15K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 03, 2026
Roundup
Summer Gear Guide 2026 snowboardcanada.com/summer-gear-guide2026
Estimated Views
640
Strand, Truss, & Venture Sunglasses Global Brand PR & Editorial Coverage
18
Naluda Magazine United States
59
25.2K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 01, 2026
Feature
What to look for in trail running sunglasses, from lens tint to frame fit naludamagazine.com/what-to-look-for-in-trailrunning-sunglasses-from-lens-tin...
Estimated Views
275
Smith Sunglasses Global Brand PR & Editorial Coverage
19
Fashion For Lunch United Kingdom
40
4.64K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 06, 2026
Feature
What to Pack for a High-End Tropical Fishing Expedition: An Essential Checklist fashionforlunch.net/2026/07/what-to-pack-for-ahigh-end-tropical-fishing-expe...
Estimated Views
840
Smith Sunglasses Global Brand PR & Editorial Coverage
20
Sunglass - Performance 11 pieces
Global Brand PR & Editorial Coverage
21
SL
Jul 01, 2026
SOCIAL LIFE
25K
United States
Circulation
Roundup
Workout Essentials Gear
Shift Split MAG Sunglass Global Brand PR & Editorial Coverage
22
Men's Health United States
89
12.5M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 08, 2026
Review
I Camped and Hiked My Way Through Norway's Fjords. These 15 Pieces of Gear Got… menshealth.com/technologygear/a71774441/norway-hiking-gear-ryan-brower
Estimated Views Engagements
29.9K 3
Venture Sunglass Global Brand PR & Editorial Coverage
23
Yahoo Shopping United States
89
1.06M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 08, 2026
Roundup
I Camped and Hiked My Way Through Norway's Fjords. These 15 Pieces of Gear Got… shopping.yahoo.com/homegarden/outdoor/articles/camped-hiked-waynorways-fjor...
Estimated Views
3.38K
Venture Sunglass Global Brand PR & Editorial Coverage
24
SBC Skier Canada
32
2.01K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 05, 2026
On the Bike 2026 | SBC SKIER Summer Guide sbcskier.com/on-the-bike-2026-sbc-skiersummer-guide
Estimated Views
650
Syncline Sunglass Global Brand PR & Editorial Coverage
25
4ActionSport Italy
32
13.5K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 01, 2026
Feature
Occhiali mountain bike: guida completa alla scelta 4actionsport.it/guida-occhiali-mountain-bike
Estimated Views
3.26K
ChromaPop lens technology Global Brand PR & Editorial Coverage
26
ACTIVE.com United States
78
1.55M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 10, 2026
Review
The Best Cycling Sunglasses for 2026: What to Look For — and What to Buy active.com/cycling/articles/best-cyclingsunglasses-2026
Estimated Views Engagements
9.29K 1
Shift MAG XL Global Brand PR & Editorial Coverage
27
BikeRadar United Kingdom
76
1.1M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 26, 2026
Review
Smith Optics Syncline glasses review bikeradar.com/reviews/clothing/sunglasses-andgoggles/sunglasses/smith-syncli...
Estimated Views
7.31K
Syncline Sunglass Global Brand PR & Editorial Coverage
28
Endurance Mama United States
15
2.13K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 30, 2026
Review
Top Gear Essentials for the Yukon 1000 Endurance Race endurancemama.com/2026/07/30/yukon-1000gear-review-the-equipment-that-earned...
Estimated Views
1.3K
Wildcat Sunglass Global Brand PR & Editorial Coverage
29
EverydayHealth.com United States
84
3.69M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 23, 2026
The 22 Best Sunglasses to Keep Your Eyes Safe This Summer While… everydayhealth.com/vision/best-sunglasses
Estimated Views Engagements
11K 2
Tempo Max Sunglass Global Brand PR & Editorial Coverage
30
Yahoo Shopping United States
89
1.06M
Domain Authority
Unique Visits
Provided by
Provided by
Jul 23, 2026
Roundup
The 22 Best Sunglasses to Keep Your Eyes Safe This Summer While… shopping.yahoo.com/style/accessories/articles/2 2-best-sunglasses-keep-eyes-13...
Estimated Views
3.38K
Tempo Max Global Brand PR & Editorial Coverage
31
iRunFar United States
58
297K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 03, 2026
Review
Best Running Sunglasses of 2026 irunfar.com/best-running-sunglasses
Estimated Views Engagements
3.34K 76
Split MAG & Motive Sunglasses Global Brand PR & Editorial Coverage
32
Sunglass - Angling 10 pieces
Global Brand PR & Editorial Coverage
33
TFF TAIL FLY FISHING MAGAZINE United States
Jul 01, 2026
3.8K Circulation
Roundup
Smith Backcast With Chromapop + Polarchromic Lenses
Backcast Sunglass Global Brand PR & Editorial Coverage
34
FSF FLORIDA SPORT FISHING United States
Jul 01, 2026
30K Circulation
Roundup
Gear Guide
Backcast Sunglass Global Brand PR & Editorial Coverage
35
TTW Tackle Trade World United Kingdom
Jul 01, 2026
21K Circulation
Feature
Spotlight On Eyewear Over The Years, Fishing Has Evolved Into A Highly Technical…
ChromaPop Lens Technology Global Brand PR & Editorial Coverage
36
Fisherman's Post United States
36
1.21K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 01, 2026
Guide's Choice Review fishermanspost.com/smiths-guides-choice
Estimated Views
295
Guide’s Choice Global Brand PR & Editorial Coverage
37
Marlin United States
49
30.2K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 23, 2026
Roundup
ICAST Roundup 2026 marlinmag.com/gear/icast-2026-roundup
Estimated Views
799
Riptide XL, ChromaPop Glass Polarchromic Lens Technology Global Brand PR & Editorial Coverage
38
OutdoorHub United States
74
25.6K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 19, 2026
Feature
Smith Showcases New Riptide XL Sunglasses at ICAST 2026 outdoorhub.com/news/2026/07/19/smithshowcases-new-riptide-xl-sunglasses-icas...
Estimated Views
149
Riptide XL Sunglass Global Brand PR & Editorial Coverage
39
Kayak Angler United States
38
42.1K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 17, 2026
Roundup
ICAST Day Two: Our Favorite New Fishing Gear kayakanglermag.com/stories/news-events/icast2026-day-two
Estimated Views
7.25K
Riptide XL Sunglass Global Brand PR & Editorial Coverage
40
Jul 19, 2026
Tackle World
6.18K
United States
Subscribers
Smith’s NEW Fishing Sunglasses Are Built for Anglers! | ICAST 2026 youtube.com/shorts/zdNWGUQQVBk
Views
303
Engagements
8
ChromaPop Glass Polarchromic Lens Technology Global Brand PR & Editorial Coverage
41
Bassmaster United States
71
245K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 08, 2026
Roundup
2026 ICAST new products preview Bassmaster bassmaster.com/gear/slideshow/2026-icast-newproducts-preview
Estimated Views
2.96K
Riptide XL Sunglass Global Brand PR & Editorial Coverage
42
Jul 17, 2026
DUN Outdoors Magazine
13.8K
United States
Followers
DUN Outdoors Magazine ICAST Coverage instagram.com/reel/Da6bi8umfJx
Estimated Views Engagements
3.26K 47
Smith Booth at ICAST 2026 Global Brand PR & Editorial Coverage
43
Bike 10 pieces
Global Brand PR & Editorial Coverage
44
MBU Mountain Biking UK
Jul 01, 2026
18.5K Circulation
Review
First Look: Forefront 3 Helmet
Forefront 3 Helmet Global Brand PR & Editorial Coverage
45
Jun 16, 2026
The Red Bulletin
2M
United Kingdom
Audience
The Red Bulletin UK June / July Issue issuu.com/redbulletin.com/docs/the_red_bulletin _uk_03_26
Rhythm MTB Goggle Global Brand PR & Editorial Coverage
46
Bicycling United States
76
618K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 01, 2026
Feature
Do Bike Helmets Really Expire? I Asked the Biggest Brands Why They Tell Riders to… bicycling.com/bikes-gear/a71771326/bike-helmetlifespan-safety
Estimated Views Engagements
3.39K 1
Tucker White Interview Global Brand PR & Editorial Coverage
47
Bicycling United States
76
618K
Domain Authority
Unique Visits
Provided by
Provided by
Jun 15, 2026
Roundup
The 14 Best Bike Helmets for a Safer, Faster Ride—EditorTested for Comfort an… bicycling.com/bikes-gear/a20012793/best-bikehelmets-reviews
Estimated Views
4.79K
Engagements
1.05K
Pilot Helmet Global Brand PR & Editorial Coverage
48
Bicycling United States
76
618K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 17, 2026
Roundup
Protect Your Noggin On the Trail With These Mountain Bike Helmets bicycling.com/bikes-gear/a27456325/bestmountain-bike-helmets
Estimated Views Engagements
3.54K 115
Mainline Helmet Global Brand PR & Editorial Coverage
49
Treeline Review United States
42
380K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 17, 2026
Review
Smith Optics Engage Mips MTB helmet review treelinereview.com/gearreviews/smith-opticsengage-mips-mtb-helmet-review
Estimated Views
44.1K
Engage Helmet Global Brand PR & Editorial Coverage
50
Treeline Review United States
42
380K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 31, 2026
Review
Smith Pilot Mips MTB Helmet Review (Tested) treelinereview.com/gearreviews/smith-pilot-mipsmtb-helmet-review
Estimated Views
44.1K
Pilot Helmet Global Brand PR & Editorial Coverage
51
SBC Skier Canada
32
2.01K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 05, 2026
Roundup
On the Bike 2026 | SBC SKIER Summer Guide sbcskier.com/on-the-bike-2026-sbc-skiersummer-guide
Estimated Views
650
Forefront 3 Helmet Global Brand PR & Editorial Coverage
52
SBC Skier Canada
32
2.01K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 09, 2026
Roundup
The Best Outdoor Gear for Summer 2026 sbcskier.com/best-summer-outdoor-gear
Estimated Views
650
Forefront 3 Helmet & Syncline Sunglass Global Brand PR & Editorial Coverage
53
BLISTER United States
35
143K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 31, 2026
Placement
Win an MTB Helmet and Riding Glasses From Smith blisterreview.com/blister-gear-giveaway/win-anmtb-helmet-and-riding-glasses-...
Estimated Views
40.8K
Forefront 3 Helmet & Syncline Sunglass Global Brand PR & Editorial Coverage
54
Snow 4 pieces
Global Brand PR & Editorial Coverage
55
Snowboard Canada Magazine Canada
26
32.3K
Domain Authority
Unique Visits
Provided by
Jul 01, 2026
SBC SNOWBOARD Issue #332 sbcmedia.com/flipbook/? issue=332&mag=SBC_SNOWBOARD
Estimated Views
266
4D MAG Goggle Global Brand PR & Editorial Coverage
56
TOPVIEW Portugal
44
93.4K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 07, 2026
Roundup
8 óculos de ski para garantir proteção e visibilidade na neve topview.com.br/fashion/moda/8-oculos-de-skipara-garantir-protecao-e-visibili...
Estimated Views
6.88K
4D MAG Goggle Global Brand PR & Editorial Coverage
57
Skier and Snowboarder Magazine United Kingdom
23
25K
Domain Authority
Unique Visits
Provided by
Jul 25, 2026
Feature
The Best Snowboard Goggles for Flat Light skierandsnowboarder.com/best-snowboardgoggles-for-flat-light
Estimated Views
161
I/O MAG & 4D MAG Goggles Global Brand PR & Editorial Coverage
58
Idyllic Pursuit United States
33
3.64K
Domain Authority
Unique Visits
Provided by
Provided by
Jul 10, 2026
Roundup
Massachusetts Outdoor Adventures That Make You Want to Stay One More Day idyllicpursuit.com/massachusetts-outdooradventures-that-make-you-want-to-sta...
Estimated Views
1.01K
Smith Snow Goggles Global Brand PR & Editorial Coverage
59