Global Brand
PR & Editorial
Coverage
February 2026
Summary
Pieces of Coverage
Total number of online, o ine and social clips in this report 267M Audience
Combined total of publication-wide audience gures for all outlets featuring coverage
144
YTD Pieces of Coverage A rolling sum for 2026 coverage 488m
YTD Audience A rolling sum for 2026 of audience reach for all coverage outlets
Highlights
GearLab
The Best Ski Helmets of 2026 | Impact Tested & Ranked
2.27M
Pack & Trail - Outdoor Gear Reviews
Editor’s Choice Gear - Pack & Trail
Treeline Review
5 Best Ski Helmets of 2026 (Tested)
486K
2.33K
Travel + Leisure
Snow Experts Share Their Favorite Ski Helmets Including Tips for Getting the Right One
10.7M
Bicycling
From Under $30 to Pro-Level: These Are the Best Bike Helmets of 2026 Tested by Our…
677K
36 pieces
Snow
Squad and Blazer Goggles
United States
Unique Visits
Provided by February 19, 2026 ONLINE
)
treelinereview.com/gearreviews/smith-sq…
Squad MAG Goggle
Squad Goggle
GearJunkie
gearjunkie.com/winter/skiing/best-ski-go… I/O MAG and Skyline Goggles
Tribute Goggle
Vantage 2 Helmet
Descend Helmet
:
Squad Goggle
Smith Snow Goggles
United States
Unique Visits Provided by February 12, 2026 ONLINE 5 Best Ski Helmets of 2026 (Tested)
treelinereview.com/gearreviews/best-ski…
Vantage 2 Helmet - Best Overall Method and Method Pro Helmets Vantage Helmet Level Helmet
Former Canadian Prime Minister Justin Trudeau and singer Katy Perry in Smith Snow Goggles and Helmets
Actress Jaimie Alexander in Smith Vantage Helmet
Goggles
Smith Snow Helmet and Goggle Mention
Helmet & Goggle Mention
Smith Goggle Mention
Smith Snow Helmet and Goggle Mention
Holt Helmet
Eyewear - Performance
7 pieces
Embark Sunglass
Truss Sunglass
Eyewear - Lifestyle
Eyewear - Angling
2 pieces
Pack & Trail - Outdoor Gear Reviews
ChromaPop Bronze Lens Tint
Eyewear - RX
1 piece
Embark RX Sunglass
7 pieces
Bike
wolvesbite.com/best-rated-mountain-bike…
Engage Helmet
Brand News: SMITH New PDX HQ
8 pieces
Brand News: SMITH 60th Anniversary EMEA Activation
Brand
News: Company Growth
SMITH Supported Media Events
