Smith December 2015 Brand Editorial

December 2015 brand editorial:

Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863

Total seen monthly circulation: + 33,420,227 Total seen circulation year to date: + 365,346,924

Snow

Active Junky - Molded Goggle Case - 254,615 Backcountry Magazine - Pivot Helmet - 25,000 CNET - Vantage, I/OX Turbo Fan - 2,073,590 Dorado Magazine - I/OS, I/O 7 - 50,000 DoradoMagazine.com - I/OS, I/O 7 - unavailable ESPN - Pointe, Pivot, I/OS, I/O - 6,216,528 Eyecessorize - Showcase OTG - 33,452 Forbes.com - I/O Recon - 2,265,310 Fox News - Vantage with Audio CHIPS - 2,794,836 Grind TV - I/O 7 Goggle - 2,826,233 Jackson Hole Magazine - I/OS, I/O 7 - 16,000 Men’s Health - I/O 7 Goggle - 1,819,151 Outdoor Sports Guide - Rockford, Vantage - 40,000 PowderMag.com - Pivot Helmet - 199,717 Practical Travel Gear - W’s Vantage - 45,436 Skiing Magazine - Gage Helmet - 50,000 Snowboarder - I/O Goggle - 44,541 The Manual.com - I/O 7 Goggle - 87,488 The Manual.com - Vantage Helmet - 87,488 Transworld Snowboarding - I/OX Goggle - 87,658 Women’s Health - Allure - 1,537,140

Bike / Performance

Active.com - Overtake - 6,171,800 Bike Radar - Pivlock Arena Max - 2,500,000 Bike Mag.com - Call of Kazbegi feature - 703,978 Dirt Rag.com - Squad MTB Goggle - 104,082 FeedTheHabit.com - Overtake Gear of the Year- 39,000 GearMinded.com - Overtake - 19,645 Peloton.com - Overtake - 126,726 Pez Cycling - Overtake - 132,302

Optical

Instagram: Lance Bass - Preston - 269,000

Sunglasses

Big Life Magazine - Wayward - unavailable Examiner.com - Colson - 1,837,142 Outside 0nline - Mt. Shasta - 764,922 Penthouse - Clayton - 109,792 Transworld Snowboarding - Marvine - 87,658

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.

FOR FULL COVERAGE, CLICK HERE

TO VIEW THE CLIP, CLICK HERE

WINTER 2016

WILD CHILD

At fifty years old, Jackson Hole Mountain Resort has grown up while staying true to its founders’ visions.

ENVIRONMENT

The NPS Turns 100

DINING

Game Meat

OUTDOORS

A Destination Nordic Resort

BODY

Banish Dry Skin

JH Living

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1/ CITY SLICKER Waterproof, windproof wool has never looked as good as it does in Oregon-based designer Hillary Day’s Origami coat. Her secret? Schoeller’s c_change™ fabric.

For the Origami coat, Rhode Island School of Design-trained Day (she apprenticed under Vera Wang) took inspiration from a vintage fur coat and updated it with a sculptural folded collar and wide cuffs. $625, hillaryday.com

2/ HEAD CASE Developed in collaboration with POC team athlete Aaron Blunck, the new, highly ventilated Auric helmet is lightweight while providing increased protection for the ears and temples. Best of all? Your beanie and goggles fit underneath it. $120, Jackson Hole Sports, 7720 Granite Rd., Teton Village

3/ HYDRO FLASK Thermoses are so twentieth century, and heavy. Hydro Flask comes in fun colors and their BPA-free, stainless steel, insulated bottles—from 12-ounce water bottles to a 64-ounce growler—are the lightest out there. It’s their food flasks, available in 12and 18-ounce sizes, that we’re never without, though. While friends break out trail mix or a frozen bar, we’ve got hot soup. From $21.99, Skinny Skis, 65 W. Deloney 30

JACKSON HOLE MAGAZINE WINTER 2016

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4/ GLORY BE The men’s and women’s models of Dakine’s new Heli Pro DLX 24L pack have different fits but share a smart design that carries skis (diagonally) or a snowboard (horizontally or vertically). Both come with a shovel pocket, a fleece-lined goggle pocket, and an insulated hydro sleeve. If there’s a better pack for the hike up Mt. Glory, we have yet to find it. $110, dakine.com

5/ CLASSIC MEETS CONTEMPORARY This season, Smith pairs its technologically advanced I/O 7 goggles—its dualaxis outrigger system and three-layer DriWix foam conform to your face without pinching, an AirEvac system interfaces with your helmet to reduce fogging, and its spherical Carbonic-X polycarbonate lens is designed using TLT optics, mirroring the shape of your eyes—with classic prints from Woolrich. $225, Jackson Hole Sports, 7720 Granite Rd., Teton Village

FOR FULL COVERAGE, CLICK HERE

Smith worked closely with BIKE Magazine to create a digital feature and short documentary about mountain biking across the Caucasus Mountains of Georgia. Click the below link to see the digital feature and view the documentary: http://features.bikemag.com/kazbegi/ The project included: - Product PR - Editorial - Athlete Activation - Digital Advertising (homepage takeover) - Social Media (via Smith, Smith athletes, BIKE Mag) - eCommerce (direct product pop-up links within editorial piece)

FOR FULL COVERAGE, CLICK HERE

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