Smith Brand Editorial Coverage Report for December 2017

Brand Editorial Coverage DECEMBER 2017 North America

December 2017 Brand Editorial Coverage Total seen monthly circulation: + 67,962,723 Total seen circulation in 2017: + 608,982757 SNOW AllisterPaine.com – Quantum Helmet & I/OX Goggle – 16,406 BackcountrySkiingCanada.com – Squad XL Goggle – 150,000 CNet.com – Code Helmet & I/OX Goggles – 29,705,622 DigitalTrends.com – Squad XL & Knowledge TurboFan – 20,000,000 Luxury Magazine – Code Helmet – 120,000 Mountain Life Magazine – Quantum Helmet – 25,000 MountainWeeklyNews.com – I/OX Goggle – 33,486 Outside Bozeman – Code Helmet – 50,000 OutsideBozeman.com – Code Helmet – 20,000 Powder.com – Quantum MIPS Helmet – 605,514 Shape.com – Smith Goggles with ChromaPop – 3,505,622 SkiCanada.org – I/OX Goggle & Vantage Helmet – 23,504 TheManual.com – Code Helmet & Squad XL Goggle – 157,150 Transworld Snowboarding – Squad XL Goggle – 87,658 Transworld Snowboarding – Riot Goggle – 87,658 Transworld Snowboarding – Code Helmet & Squad XL Goggle – 87,658 VueNJ.com – I/O7 Goggle – 10,474 BIKE / PERFORMANCE AdventureCyclist.com – Attack Sunglasses – 141,620 CyclingTips.com – Attack Max Sunglasses – 1,500,000 GearPatrol.com – Overtake Helmet – 3,786,526 Mountain Bike Rider Magazine – Squad ChromaPop Goggle – unavailable Outside Magazine – Route Helmet – 687,834 TexasActive.com Facebook – Attack Max Sunglasses – 24,487

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

FISH Dakota Country Magazine – Transfer Sunglasses – 13,644 Outdoor GPS TV – Guide’s Choice & Captain’s Choice – unavailable SUNGLASS Backpacker – Audible Sunglasses – 323,655

RevoltInStyle.com – Outlier 2 Sunglasses – 30,541 Self.com – Lowdown Sunglasses – 3, 158,697 OPTICAL Optical Prism – Attack Sunglasses – 10,700 Vision Care Product News – ChromaPop Lenses – 37,100 LOWDOWN FOCUS BlueRidgeOutdoors.com – Lowdown Focus – 44,720 Neo.Life.com – Lowdown Focus – 2,412,724 MensJournal.com – Lowdown Focus – 755,647 CORPORATE NEWS AnglingTrade.com – Creative Team Promotions – 6,747 BicycleRetailer.com – Creative Team Promotions – 133,765 Malakye – Creative Team Promotions – 56,952 ShopEatSurf.com – Creative Team Promotions – 51,721 SNewsNet.com – Creative Team Promotions – 52,541 VisionMonday.com – Creative Team Promotions – 47,330

Outlet: AllisterPaine.com Link: http://alisterpaine.com/2017/12/24/2018-editors-choice-mens-ski-gear-guide/ Product: Quantum Helmet & I/OX Goggle Unique Views Per Month: 16,406

Brand Editorial Coverage – December 2017

Outlet: BackcountrySkiingCanada.com Link: http://backcountryskiingcanada.com/forum/bcs/category/gear-talk/topic/Holiday-Gift Product: Squad XL Goggle Unique Views Per Month: 150,000

Brand Editorial Coverage – December 2017

Outlet: CNet.com Link: https://www.cnet.com/pictures/best-high-tech-ski-gear-pictures/6/ Product: Code Helmet & I/OX Goggles Unique Views Per Month: 29,705,622

Brand Editorial Coverage – December 2017

Outlet: DigitalTrends.com Link: https://www.digitaltrends.com/outdoors/best-ski-and-snowboard-goggles/ Product: Squad XL & Knowledge TurboFan Goggles Unique Views Per Month: 20,000,000

Brand Editorial Coverage – December 2017

Outlet: Luxury Magazine Issue: Winter 2017 Product: Code Helmet Circulation: 120,000

Brand Editorial Coverage – December 2017

Outlet: Mountain Life Magazine Issue: Winter 2018 Product: Quantum Helmet Circulation: 25,000

Brand Editorial Coverage – December 2017

Outlet: MountainWeeklyNews.com Link: https://mtnweekly.com/gift-guide/best-ski-gifts Product: I/OX Goggle Unique Views Per Month: 33,486

Brand Editorial Coverage – December 2017

Outlet: Outside Bozeman Issue: Winter 2017/2018 Product: Code Helmet Circulation: 50,000

Brand Editorial Coverage – December 2017

Outlet: OutsideBozeman.com Link: http://www.outsidebozeman.com/magazine/archives/winter-2017-18/review-smith-code Product: Code Helmet Unique Views Per Month: 20,000

Brand Editorial Coverage – December 2017

Outlet: Powder.com Link: https://www.powder.com/gear-locker/best-kit-skiing-storm/ Product: Quantum MIPS Helmet Unique Views Per Month: 605,514

Brand Editorial Coverage – December 2017

Outlet: Shape.com Link: https://www.shape.com/lifestyle/beauty-style/winter-sports-skin-survival-guide Product: Smith Goggles with ChromaPop Unique Views Per Month: 3,505,622

Brand Editorial Coverage – December 2017

Outlet: SkiCanada.org Link: https://www.skicanada.org/smart-skiing/ Product: I/OX Goggle & Vantage Helmet Unique Views Per Month: 23,504

Brand Editorial Coverage – December 2017

Outlet: TheManual.com Link: https://www.themanual.com/outdoors/best-snowboarding-gear-apparel/#/1 Product: Code Helmet & Squad XL Goggle Unique Views Per Month: 157,150

Brand Editorial Coverage – December 2017

Outlet: Transworld Snowboarding Issue: Nov 2017 Product: Squad XL Goggle Circulation: 87,658

Brand Editorial Coverage – December 2017

Outlet: Transworld Snowboarding Issue: Nov 2017 Product: Riot Goggle Circulation: 87,658

Brand Editorial Coverage – December 2017

Outlet: Transworld Snowboarding Issue: Nov 2017 Product: Code Helmet & Squad XL Goggle Circulation: 87,658

Brand Editorial Coverage – December 2017

Outlet: VueNJ.com Link: https://vuenj.com/vue-2017-digital-gift-guide/ Product: I/O7 Goggle Unique Views Per Month: 10,474

Brand Editorial Coverage – December 2017

Outlet: AdventureCyclist.com Link: https://www.adventurecycling.org/adventure-cyclist/online-features/2017 Product: Attack Sunglasses Unique Views Per Month: 141,620

Brand Editorial Coverage – December 2017

Outlet: CyclingTips.com Link: https://cyclingtips.com/2017/12/oakley-evzero-range-smith-optics-attack-max Product: Attack Max Sunglasses Unique Views Per Month: 1,500,000

Brand Editorial Coverage – December 2017

Outlet: GearPatrol.com Link: https://gearpatrol.com/2017/11/22/best-holiday-gifts-for-men-2017/4/ Product: Overtake Helmet Unique Views Per Month: 3,786,526

Brand Editorial Coverage – December 2017

Outlet: Mountain Bike Rider Magazine Issue: Dec 2017 Product: Squad ChromaPop Goggle Circulation: unavailable

Brand Editorial Coverage – December 2017

Outlet: Outside Magazine Issue: Dec 2017/Jan 2018 Product: Route Helmet Circulation: 687,834

Brand Editorial Coverage – December 2017

Outlet: TexasActive.com Facebook Link: https://www.facebook.com/pg/teamradioactiveaustin/posts/ Product: Attack Max Sunglasses Unique Views Per Month: 24,487

Brand Editorial Coverage – December 2017

Outlet: Dakota Country Magazine Issue: Sept 2017 Product: Transfer Sunglasses Circulation: 13,644

Brand Editorial Coverage – December 2017

Outlet: Outdoor GPS TV Show Link: http://www.nbcsports.com/northwest/video/show/outdoor-gps Product: Guide’s Choice & Captain’s Choice Sunglasses Viewers ???: unavailable

Brand Editorial Coverage – December 2017

Outlet: Backpacker Issue: Dec 2017/Jan 2018 Product: Audible Sunglasses Circulation: 323,655

Brand Editorial Coverage – December 2017

Outlet: RevoltInStyle.com Link: http://www.revoltinstyle.com/day-10-12-days-of-revolt-in-style-holiday-gifts/ Product: Outlier 2 Sunglasses Unique Views Per Month: 30,541

Brand Editorial Coverage – December 2017

Outlet: Self.com Link: https://www.self.com/gallery/stylish-running-sunglasses Product: Lowdown Sunglasses Unique Views Per Month: 3,158,697

Brand Editorial Coverage – December 2017

Outlet: Optical Prism Issue: Oct 2017 Product: Attack Sunglasses Circulation: 10,700

Brand Editorial Coverage – December 2017

Outlet: Vision Care Product News Issue: Oct 2017 Product: ChromaPop Lenses Circulation: 37,100

Brand Editorial Coverage – December 2017

Outlet: BlueRidgeOutdoors.com Link: http://www.blueridgeoutdoors.com Product: Lowdown Focus Sunglasses Unique Views Per Month: 44,720

Brand Editorial Coverage – December 2017

Outlet: Neo.Life.com???

Link: https://medium.com/neodotlife/2017-holiday-gift-guide-from-neo-life-6eec0cacca13 Product: Lowdown Focus Unique Views Per Month: ???

Brand Editorial Coverage – December 2017

Outlet: MensJournal.com Link: https://www.mensjournal.com/adventure/20-best-gifts-adventurer/smith-lowdown-focus/ Product: Lowdown Focus Unique Views Per Month: 755,647

Brand Editorial Coverage – December 2017

Outlet: AnglingTrade.com Link: https://www.anglingtrade.com/2017/12/08/smith-grows-creative-team Product: Creative Team Promotions Unique Views Per Month: 6,747

Brand Editorial Coverage – December 2017

Outlet: BicycleRetailer.com Link: http://www.bicycleretailer.com/north-america/2017/12/15/smith Product: Creative Team Promotions Unique Views Per Month: 133,765

Brand Editorial Coverage – December 2017

Outlet: Malakye.com Link: https://www.malakye.com/news/10301/smith-grows-creative-team Product: Creative Team Promotions Unique Views Per Month: 56,952

Brand Editorial Coverage – December 2017

Outlet: ShopEatSurf.com Link: https://www.shop-eat-surf.com/content/smith-grows-creative-team Product: Creative Team Promotions Unique Views Per Month: 51,721

Brand Editorial Coverage – December 2017

Outlet: Snewsnet.com Link: https://www.snewsnet.com/press-release/smith-grows-creative-team Product: Creative Team Promotions Unique Views Per Month: 52,541

Brand Editorial Coverage – December 2017

Outlet: VisionMonday.com Link: http://www.visionmonday.com/article/smith-grows-creative-team Product: Creative Team Promotions Unique Views Per Month: 47,330

Brand Editorial Coverage – December 2017