Smith ChromaPop™ Lens Book

ChromaPop™

The world’s most advanced polarized lens

The experience is everything.™ LIFE IS BETTER BEYOND WALLS While others speak of safety, wanderlust or product as art, our 50 years of experience has helped us perfect what really matters – amplifying the thrill of human experience. Everything we do, every pillar in our character, and every product we develop delivers on this simple idea.

ChromaPop™ THE WORLD’S MOST ADVANCED POLARIZED LENSES. Chromapop™ polarized lenses provide the highest level of enhanced color and clarity. See true color and razor sharp definition.

How ChromaPop™ works.

2. COLOR BEHAVES LIKE A WAVE

3. COLOR CONFUSION OCCURS NATURALLY

Individual BLUE, GREEN, and RED wavelengths are easily recognized by the eye.

Where color wavelengths crossover, the eye has trouble distinguishing color.

BLUE

4. CHROMAPOP™ FILTERS OUT COLOR CONFUSION Through our proprietary ChromaPop™ lens technology, we can eliminate the confusion by filtering light at those specific areas. We create greater definition and distinguish colors quickly and more vividly.

GREEN

BLUE GREEN

RED

BLUE GREEN G REEN

GREEN RED INTENSITY

1. YOUR EYE PERCEIVES LIGHT THROUGH 3 COLORS

GREENRED

INTENSITY

ChromaPop™ lens VLT ChromaPop™ lens VLT

INTENSITY INTENSITY 400 400

500 500

CHROMAPOP™ LENS VLT

340 340

FILTER

FILTER

INTENSITY INTENSITY

ChromaPop™ lens VLT

FILTER FILTER

FILTER FILTER

VLT: COLOR MANAGED BY CHROMAPOP™ By specifically filtering light that reaches the eye, color confusion is decreased. Color becomes more vivid and saturated. Along with color saturation, clarity and definition are improved.

FILTER

FILTER

VLT: COLOR UNMANAGED Where light waves intersect color confusion is created. The eye has trouble making sense of color and definition at these wavelength measurements.

600 600

710nm 710nm

WAVELENGTH OF VISIBLE LIGHT WAVELENGTH OF VISIBLE LIGHT

BLUE LIGHT BLUE LIGHT

GREEN LIGHT GREEN LIGHT

RED LIGHT RED LIGHT

340 340

400 400

500 500

600 600

WAVELENGTH OF VISIBLE LIGHT WAVELENGTH OF VISIBLE LIGHT

BLUE LIGHT BLUE LIGHT

GREEN LIGHT GREEN LIGHT

710nm 710nm

RED LIGHT RED LIGHT

SCIENTIFICALLY ADVANCED CHROMAPOP™ LENS MATERIAL ChromaPop™ lenses employ a unique combination of patented color management and polarization techniques. The result is a lens that delivers dynamic color, exceptional clarity and high contrast.

This advanced material can accept the sophisticated dyes and tints needed to create our proprietary visual experience. Meaning ChromaPop™ delivers high contrast, select color filtering and color enhancement better than other lens materials commonly used in sunglass and prescription sunglass lenses. Known throughout the industry for ophthalmic grade optics and superior performance, Trivex® is the material that powers the ChromaPop™ lenses.

This gives ChromaPop™ lenses a visual acuity approaching glass, with benefits that surpass other materials.

OPHTHALMIC QUALITY BACKSIDE ANTI-REFLECTIVE (A/R) COATING — SIX LAYERS

HYDROLEOPHOBIC FRONT AND BACKSIDE COATINGS

Ophthalmic grade backside Anti-Reflective (A/R) coating for improved vision and prevention of bounce back glare and internal reflections.

Delivers a super slippery, smooth, easy to clean surface that repels water and debris.

Highly scratch resistant, hydrophobic (water repellent), super slippery, debris resistant and anti-static.

CHROMAPOP™ LENS CONSTRUCTION

Backside Hydroleophobic Hard Coating ChromaPop™ Scientifically-Advanced Lens Glare Eliminating Polarized Film ChromaPop™ Scientifically-Advanced Lens Frontside Hydroleophobic Hard Coating

Which ChromaPop™ lens is right for you?

FRESH WATER Brown

Bronze Mirror

SALT WATER Blue Mirror

ROAD Platinum

Ignitor

Gray Green

OCEAN

Bronze Mirror

TRAIL Ignitor

Gray Green

Blue Mirror

FIELD Brown

Ignitor

Brown

CHROMAPOP™ POLARIZED LENSES The most visually stimulating lens in the world. A proprietary combination of patented polarization and color management technology creates incredible clarity. ChromaPop™ lenses maximize color and contrast by improving the speed of visual processing so you see truer color, faster.

Medium / Bright

Bright

CHROMAPOP™ POLARCHROMIC IGNITOR VLT : 12-20% CATEGORY : 3-2

Excellent for use in environments where shifting light conditions are present.

CHROMAPOP™ POLARIZED PLATINUM VLT : 14% CATEGORY : 3

Suited for cloudless, bright-light conditions.

CHROMAPOP™ POLARIZED BROWN VLT : 14% CATEGORY : 3

Medium / Bright

Perfect for the beach at sea level, or along the shores of an alpine lake.

Medium / Bright

Suited for all day use hiking trails or walking the streets.

CHROMAPOP™ POLARIZED GRAY GREEN VLT : 16% CATEGORY : 3 CHROMAPOP™ POLARIZED BLUE MIRROR VLT : 14% CATEGORY : 3

Bright

Preserves true colors and a multi-layer blue mirror, this lens is best suited for cloudless, bright-light conditions.

Bright

The ChromaPop™ Polarized Bronze Mirror lens is the ultimate in rich, crisp color enhancement.

CHROMAPOP™ POLARIZED BRONZE MIRROR VLT : 15% CATEGORY : 3

VLT : 14% CATEGORY : 3

The ChromaPop™ Polarized Brown lens experience is one of crisp optical clarity with enhanced contrast and amplified colorations. Perfect for the beach at sea level, or along the shores of an alpine lake. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease.

LUMINOUS TRANSMITTANCE % All ChromaPop™ lens tints enhance color

80 LUMINOUS TRANSMITTANCE %

CHROMAPOP™ POLARIZED BROWN

POLARIZED BROWN

70 60 50 40 30 20 10 0 WAVELENGTH (NM)

Provides 100% protection from harmful UVA/B/C rays.

The ChromaPop™ Polarized Gray Green lens produces precise optical clarity complimented by a rich, vivid color experience.

Suited for all day use hiking trails or walking the streets.

Anti-Reflective (A/R) mirror coating eliminates back glare.

Hydroleophobic coating repels water, dirt, and grease.

LUMINOUS TRANSMITTANCE %

All ChromaPop™ lens tints enhance color

80 LUMINOUS TRANSMITTANCE %

CHROMAPOP™ POLARIZED GRAY GREEN

VLT : 16% CATEGORY : 3

POLARIZED GRAY GREEN

70 60 50 40 30 20 10 0 WAVELENGTH (NM)

Provides 100% protection from harmful UVA/B/C rays.

With ChromaPop™ Polarchromic Ignitor colors become more vivid, with exceptional clarity and chromatic contrast. Excellent for use in environments where shifting light conditions are present. The Polarchromic lens tint automatically blocks glare and darkens to adapt your vision in bright conditions.

Anti-Reflective (A/R) mirror coating eliminates back glare.

Hydroleophobic coating repels water, dirt, and grease.

LUMINOUS TRANSMITTANCE %

All ChromaPop™ lens tints enhance color

80 LUMINOUS TRANSMITTANCE %

CHROMAPOP™ POLARCHROMIC IGNITOR

VLT : 12-20% CATEGORY : 3-2

POLARCHROMIC IGNITOR

70 60 50 40

LIGHT STATE

30

DARK STATE

20 10 0 WAVELENGTH (NM)

Provides 100% protection from harmful UVA/B/C rays.

VLT : 14% CATEGORY : 3

The ChromaPop™ Polarized Platinum lens exemplifies crisp optical clarity and rich color enhancement. Suited for cloudless, bright-light conditions. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease.

LUMINOUS TRANSMITTANCE %

All ChromaPop™ lens tints enhance color

80 LUMINOUS TRANSMITTANCE %

CHROMAPOP™ POLARIZED PLATINUM

POLARIZED PLATINUM

70 60 50 40 30 20 10 0 WAVELENGTH (NM)

Provides 100% protection from harmful UVA/B/C rays.

VLT : 14% CATEGORY : 3

The ChromaPop™ Polarized Blue Mirror lens exemplifies crisp optical clarity and rich color enhancement. Combining our proprietary ChromaPop™ gray base tint to preserve true colors and a multi-layer blue mirror, this lens is best suited for cloudless, bright-light conditions. Additionally, the AntiReflective (A/R) mirror coating eliminates back glare, and the Hydroleophobic coating repels water, dirt, and grease.

LUMINOUS TRANSMITTANCE %

All ChromaPop™ lens tints enhance color

80 LUMINOUS TRANSMITTANCE %

CHROMAPOP™ POLARIZED BLUE MIRROR

POLARIZED BLUE MIRROR

70 60 50 40 30 20 10 0 WAVELENGTH (NM)

Provides 100% protection from harmful UVA/B/C rays.

VLT : 15% CATEGORY : 3

The ChromaPop™ Polarized Bronze Mirror lens is the ultimate in rich, crisp color enhancement. Our proprietary ChromaPop™ brown base tint enhances color contrast and is further enhanced with a multi-layer bronze mirror. Additional AntiReflective (A/R) mirror coating eliminates back glare, and the Hydroleophobic coating repels water, dirt, and grease.

LUMINOUS TRANSMITTANCE %

All ChromaPop™ lens tints enhance color

80 LUMINOUS TRANSMITTANCE %

CHROMAPOP™ POLARIZED BRONZE MIRROR

POLARIZED BRONZE MIRROR

70 60 50 40 30 20 10 0 WAVELENGTH (NM)

Provides 100% protection from harmful UVA/B/C rays.

ChromaPop™ Elite THE WORLD’S MOST ADVANCED BALLISTIC LENS Experience the world altering color and clarity of Chromapop™ in a lens that offers MilSpec and ANSI Z87.1 protection.

CHROMAPOP™ ELITE LENS BENEFITS:

MILSPEC: MIL-PRF-31013 CLAUSE 3.5.1.1

Improves speed of visual processing See truer color, faster Anti-Fog coating on the backside of all ChromaPop™ Elite lenses mitigates bothersome fog Tapered Lens Technology (TLT) corrects light distortion for true optical clarity Four to five times anti-scratch performance over “plastic lenses” Proprietary lenses crafted with science and art to blend color and clarity like no other 10% lighter than polycarbonate, 15% lighter than CR-39, and 75% lighter than glass 100% protection from UVA/B/C rays

Techlite polarized glass lenses TECHLITE GLASS LENS BENEFITS: Premium Optics Tapered Lens Technology (TLT) engineered into every lens to provide crystal clear vision.

Optical perfection Created through a finishing process with controls maintaining 1/2000th of a millimeter tolerance.

Lightweight Absolutely minimized lens thickness provides a 20% weight reduction over standard glass lenses.

Anti reflection Vacuum applied Anti-Reflective (A/R) coating absorbs unwanted backlight on all Techlite glass lenses.

Scratch resistance 12x anti-scratch performance over “plastic” lenses.

Polarized 99.9% polarization filter. It’s like noise-canceling headphones for your eyes.

TECHLITE POLARIZED GLASS LENSES Techlite polarized glass lenses create a visual environment ideal for casual or water-based activities. Up to 12x more scratch resistant than standard lenses, and 20% lighter than traditional glass. Italian engineered for all-day comfort and durability.

POLARCHROMIC IGNITOR VLT : 12-18% CATEGORY : 3-2

Bright

Polarchromic Ignitor maximizes colors and depth perception while reducing glare. Suited for all day use in high altitudes or open water environments. The Polarchromic lens tint automatically darkens to adapt your vision in bright conditions.

POLARCHROMIC COPPER MIRROR VLT : 13-20% CATEGORY : 3-2

Medium / Bright

Our Polarchromic Copper tint combined with a subtle Silver Flash Mirror coating creates a performance based, aesthetically appealing lens. Medium contrast and very comfortable to wear, the Polarchromic lens tint automatically darkens to adapt your vision in bright conditions.

POLARCHROMIC COPPER VLT : 13-20% CATEGORY : 3-2

Medium / Bright

Polarchromic Copper provides increased color definition and medium contrast while reducing reflected glare from water, sand, or pavement. An exceptional general purpose Polarchromic lens tint that automatically darkens to adapt your vision in bright conditions.

Low / Medium

A higher contrast “yellow� Polarchromic lens tint that automatically adjusts darkness to enhance depth perception and gather available light in lower light conditions.

Bright

POLARCHROMIC AMBER VLT : 15-30% CATEGORY : 3-2

POLARIZED BLUE MIRROR VLT : 12% CATEGORY : 3

A Polarized Gray lens tint with multi-layer Blue Mirror provides true color vision without affecting light reaching the eye.

POLARIZED GREEN MIRROR VLT : 12% CATEGORY : 3

Bright

Medium / Bright

A high contrast Polarized Brown lens with multi-layer Green Mirror absorbs stray “blue light” and provides strong contrast in bright conditions.

POLARIZED COPPER VLT : 12% CATEGORY : 3

Polarized Copper enhances contrast and depth perception.

POLARIZED GRAY VLT : 15% CATEGORY : 3

Bright

Polarized Gray reduces reflected glare and sharpens detail in true colors.

Bright

Polarized Gray Green reduces reflected glare and sharpens detail.

POLARIZED GRAY GREEN VLT : 15% CATEGORY : 3

POLARIZED BROWN VLT : 15% CATEGORY : 3

Medium / Bright

Polarized Brown absorbs stray “blue light” and sharpens visual acuity while reducing reflected glare.

Low / Overcast

The mild yellow tint allows depleting light in, and brightens as the light passes thru. The Low Light Ignitor lens excels in hazy, cloudy, rainy, early and late conditions. A must-have lens for every serious sight fishermen on flats and streams.

POLARIZED LOW LIGHT IGNITOR VLT : 40% CATEGORY : 2

TLT (TAPERED LENS TECHNOLOGY) “Objects in lens are exactly the same as they appear.” When light passes through a medium it refracts, i.e. changes course. If left uncorrected, this refraction can cause visual distortion and eye fatigue. Smith’s Tapered Lens technology (TLT) straightens out the incoming light rays by progressively tapering the lens from the optical center toward the peripheral view. What this means for you is that you see with 100% accuracy and maximum comfort.

ANTI-REFLECTIVE (A/R) COATING Vacuum applied, Anti-Reflective (A/R) coatings on the back side of the lens will eliminate bothersome sidelight reflections.

HYDROLEOPHOBIC COATING Repels moisture, grease, and grime. A barrier between your lenses and the world. Water will bead up and disperse without streaking. Smudges from fingerprints are wiped clean easily.

POLARCHROMIC: POLARIZED LENSES WITH PHOTOCHROMIC TECHNOLOGY TO ADAPT TO EVERCHANGING LIGHT CONDITIONS

SUNNY DAYS

On bright sunny days you want your lenses to be darker. Polarchromic knows this and automatically shifts to a darker tint so you can enjoy the high life without squinting.

PARTLY CLOUDY

It’s like owning several pairs of sunglasses. As light levels change so do your Polarchromic lenses. Clouds roll in and they know to lighten.

Clouds roll out and your lenses darken as the conditions get brighter.

With Smith Polarchromic, we combine the glare-free benefits of advanced polarization with UV sensitive, self-tint-adjusting photochromic technology to bring you the most advanced sunglass lenses we have ever created. How do we do it? Precise amounts of SUNSET & SHADOW silver halide crystals are infused into the lens material during their When the sun is at its creation. These microscopic crystals automatically change orientation lowest, glare can be in response to UV light which results in a shift in tint either increasing at its highest. As light levels diminish your Pol- or decreasing Visible Light Transmission (VLT), fine tuning the tint archromic lenses autoof your lens in response to ambient light conditions as they change matically lighten without throughout the day. The result? You get a lens which offers crisp optics sacrificing necessary glare-blocking polariza- and soothing light levels at all hours, allowing you to focus on what tion in the process. matters most from dawn to dusk.

SMITH POLARIZATION: PRECISION POLARIZATION ENGINEERED TO OBLITERATE GLARE It’s like noise-canceling headphones for your eyes. Glare off of horizontal surfaces like snow, water, and asphalt, decreases depth perception, and reduces visual acuity which causes eye fatigue. We precisely align the polarized visual layer inside our lenses to filter out 99.9% of this “visual static” for a finely tuned view of the action.

Notes:

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