Brand Coverage Report for January 17-31, 2025
Smith and Mips Highlight Gear and Technology Used by Legends and Champions
By Magda Liszewska
https://shop-eat-surf-outdoor.com/press-releases/smith-and-mips-highlight-gearand-technology-used-…
Method Pro Helmet, Glide Jr Helmet
By Ashley Morris
https://www.nbcnews.com/select/shopping/best-ski-goggles-rcna190146
I’m a Lifelong Skier, and These Are the 15 Items I’m Shopping
By Merrell Readman
https://www.travelandleisure.com/amazon-ski-gear-deals-january-2025-8774201
Smith 4D Mag Ski Goggles
Best Ski Wear and Ski Kit for Women
https://stylealtitude.com/best-ski-wear-ski-kit-women.html
Rodeo Helmet, Smith Snow Goggles, Wildcat Sunglass
Smith I/O Mag Ski Goggles Review
https://www.treelinereview.com/gearreviews/smith-io-ski-goggles-review
I/O MAG Goggle
The Best Ski Goggles to Improve Your Downhill
By Maggie Slepian
https://www.travelandleisure.com/ski-goggles-8777990
4D MAG Goggle
CATEGORY Snow
MEDIA OUTLET Travel + Leisure
PUBLISHED Jan. 21, 2025, midnight
CONTENT TYPE Article (online)
LOCATION New York, NY, United States
CATEGORY Snow
MEDIA OUTLET Style Altitude
PUBLISHED Jan. 9, 2025, midnight SIMILARWEB UVM 16,056
CONTENT TYPE Article (online)
LOCATION United Kingdom
CATEGORY Snow
Jan. 19, 2025, midnight
(online) LOCATION
United States
CATEGORY Snow
Visibility
MEDIA OUTLET Travel + Leisure
PUBLISHED Jan. 24, 2025, midnight
UVM
CONTENT TYPE Article (online)
LOCATION New York, NY, United States
CATEGORY Snow
Hit the Slopes. Take to the Lodge
https://airmail.news/shop/collections/snow-job
4D MAG Goggle
MEDIA OUTLET AIR MAIL
PUBLISHED Jan. 17, 2025, midnight
SIMILARWEB UVM 299,859
CONTENT TYPE Article (online)
LOCATION New York, NY, United States
CATEGORY Snow
2025 Ski And Snowboard Outerwear: The Best Gear Of The Year
By Rob Reed
https://www.forbes.com/sites/robreed/2025/01/15/2025-ski-and-snowboardouterwear-the-best-gear-of-t…
Nexus Mips Helmet
MEDIA OUTLET Forbes
PUBLISHED Jan. 15, 2025, midnight
SIMILARWEB UVM
88,209,424
CONTENT TYPE Article (online)
LOCATION Jersey City, NJ, United States
CATEGORY Snow
Aspen's Snow Queen in Luxury Helmets
https://celebmafia.com/kylie-jenner-aspens-snow-queen-in-luxuryhelmets-01-18-2025-4399668/
Allure Helmet
MEDIA OUTLET celebmafia.com
PUBLISHED Jan. 19, 2025, midnight
SIMILARWEB UVM 434,310
CONTENT TYPE Article (online)
LOCATION
CATEGORY Snow POWERED BY United States
The Invisible Guardian: Smith and Mips highlights gear and technology used by legends and champions – Your Source For - Everything Winter
By Mark Hayhurst
https://www.winterinsight.com/insight-update/the-invisible-guardian-smith-andmips-highlights-gear-…
Method Pro Helmet, Glide Jr Helmet
The Invisible Guardian: Smith and Mips highlights gear and technology used by legends and champions
By Outdoor Sportswire AH
https://www.outdoorsportswire.com/the-invisible-guardian-smith-and-mipshighlights-gear-and-technol…
Method Pro Helmet, Glide Jr Helmet
Gear Up
https://strattonmagazine.com/shopping/gear-up/ 4D MAG Goggle
A Beginner Snowboarder Essentials List: Everything You Need To Shred (With Tips!)
By Alisha McDarris
https://terradrift.com/beginner-snowboarder-essentials-with-tips/ Mirage Helmet, 4D MAG Goggle
MEDIA OUTLET Winter Insight
PUBLISHED Jan. 22, 2025, midnight
SIMILARWEB UVM 2,270
CONTENT TYPE Article (online)
LOCATION Colchester, Essex, United Kingdom
CATEGORY Snow
MEDIA OUTLET Outdoor Sportswire
PUBLISHED Jan. 16, 2025, midnight SIMILARWEB UVM 9,393
CONTENT TYPE Article (online) LOCATION
CATEGORY Snow
MEDIA OUTLET Stratton Magazine
PUBLISHED Jan. 29, 2025, midnight
SIMILARWEB UVM 2,378
CONTENT TYPE Article (online)
LOCATION Arlington, VT, United States
CATEGORY Snow
MEDIA OUTLET Terradrift
PUBLISHED Jan. 17, 2025, midnight
SIMILARWEB UVM 27,418 POWERED BY United States
Smith And Mips Highlight Gear And Technology Used By Legends And Champions
https://www.snowindustrynews.com/articles/2025/jan/smith-and-mips-highlightgear-and-technology-use…
Method Pro Helmet, Glide Jr Helmet
Smith Method MIPS Ski Helmet Review
https://www.treelinereview.com/gearreviews/smith-method-mips-helmet-review
Method Pro Helmet
Este es el equipo indispensable para esquiar en tormentas de nieve
https://www.mundodeportivo.com/solonieve/consejos-tecnica/20250120/ 1002390854/equipo-indispensable-…
Quantum MIPS Helmet
CONTENT TYPE Article (online)
LOCATION United States
CATEGORY Snow
MEDIA OUTLET Snow Industry News
PUBLISHED Jan. 21, 2025, midnight
SIMILARWEB UVM 9,224
CONTENT TYPE Article (online)
LOCATION London, Greater London, United Kingdom
CATEGORY Snow
MEDIA OUTLET Treeline Review
PUBLISHED Jan. 21, 2025, midnight
SIMILARWEB UVM 301,103
CONTENT TYPE Article (online)
LOCATION
CATEGORY Snow
MEDIA OUTLET Mundo Deportivo
PUBLISHED Jan. 20, 2025, midnight
SIMILARWEB UVM 22,700,719
CONTENT TYPE Article (online)
LOCATION Barcelona, Catalonia, Spain, Spain POWERED BY United States United States
CATEGORY Snow
No Frills, Just Really Good Gear—How to Actually Dress for the Slopes
By Irene Kim
https://www vogue.com/article/ski-essentials
Rally Goggle, Scout Helmet
MEDIA OUTLET Vogue
PUBLISHED Jan. 17, 2025, midnight
SIMILARWEB UVM 9,570,730
CONTENT TYPE Article (online)
LOCATION New York, NY, United States
CATEGORY Snow
Get Set for Winter Cycling with These 7 Pieces of Gear
By Geoff Nudelman
https://nuvomagazine.com/daily-edit/get-set-for-winter-cycling-withthese-7-pieces-of-gear
Shift Split MAG Sunglass
MEDIA OUTLET NUVO Magazine
PUBLISHED Jan. 9, 2025, midnight
SIMILARWEB UVM 41,785
CONTENT TYPE Article (online)
LOCATION Canada, Vancouver, BC, Canada
CATEGORY EyewearPerformance
Smith Motive sunglasses review
By Rob Slade
https://www.220triathlon.com/gear/triathlon/eyewear/smith-motive-sunglassesreview
Motive Sunglass
MEDIA OUTLET 220 Triathlon
PUBLISHED Jan. 9, 2025, midnight
SIMILARWEB UVM 181,572
CONTENT TYPE Article (online)
LOCATION London, Greater London, United Kingdom, United Kingdom
CATEGORY EyewearPOWERED BY
Performance
Prioritizing Eye Health on the Trail: What to Look for in Cross-Country Skiing Sunglasses
https://fasterskier.com/2025/01/prioritizing-eye-health-on-the-trail-what-to-lookfor-in-cross-coun…
Pursuit Sunglass
MEDIA OUTLET
FasterSkier
PUBLISHED Jan. 30, 2025, midnight
SIMILARWEB UVM
33,754
CONTENT TYPE Article (online)
LOCATION Massachusetts, United States
CATEGORY EyewearPerformance
Gear Break: Smith Ultralite Sunglass
By PEZ Crew
https://pezcyclingnews.com/technspec/gear-break-31-1-2025-ekoi-shimanochampagnolo-shamal-demsky-go
Ultralite Sunglass
MEDIA OUTLET PezCycling News
PUBLISHED Jan. 31, 2025, midnight
SIMILARWEB UVM
105,627
CONTENT TYPE Article (online)
LOCATION United States
CATEGORY EyewearLifestyle
1987 Flashback: Smith Optics Ultralite — Gravelstoke
By Dave Malwitz
https://www.gravelstoke.com/gravel-cycling-gear-blog/1987-flashback-smithoptics-ultralite
Ultralite Sunglass
MEDIA OUTLET Gravelstoke
PUBLISHED Jan. 29, 2025, midnight
SIMILARWEB UVM 3,808
CONTENT TYPE Article (online)
LOCATION Encinitas, CA, United States
CATEGORY EyewearLifestyle
Smith's iconic, ski goggle-inspired Ultralite shades have been revamped with a new bio-based frame, still pair well with a mullet
By Julia Clarke
https://www.advnture.com/news/smiths-iconic-ski-goggle-inspired-ultraliteshades-have-been-revamped…
Ultralite Sunglass
Tech of the week: Step back to the 80s with Smith Ultralites
https://www.inkl.com/news/tech-of-the-week-analyse-every-watt-with-bodyrocket-s-new-power-meter-st…
Ultralite Sunglass
Smith's iconic, ski goggle-inspired Ultralite shades have been revamped with a new bio-based frame, still pair well with a mullet
https://www.inkl.com/news/smith-s-iconic-ski-goggle-inspired-ultralite-shadeshave-been-revamped-wi…
Ultralite Sunglass
MEDIA OUTLET Advnture
PUBLISHED Jan. 29, 2025, midnight
SIMILARWEB UVM 566,251
CONTENT TYPE Article (online)
LOCATION United Kingdom
CATEGORY EyewearLifestyle
MEDIA OUTLET Inkl
PUBLISHED Jan. 31, 2025, midnight SIMILARWEB UVM 1,002,054
CONTENT TYPE Article (online)
LOCATION Melbourne, VIC, Australia
CATEGORY EyewearLifestyle
MEDIA OUTLET Inkl
PUBLISHED Jan. 29, 2025, midnight SIMILARWEB UVM 1,002,054
CONTENT TYPE Article (online)
LOCATION Melbourne, VIC, Australia
CATEGORY EyewearLifestyle
Retro-Style Performance Sunglasses
By Michael Hemsworth
https://www.trendhunter.com/trends/smith-ultralite-sunglasses
Ultralite Sunglass
MEDIA OUTLET Trend Hunter
PUBLISHED Jan. 29, 2025, midnight
SIMILARWEB 499,020
POWERED BY
UVM
CONTENT TYPE Article (online)
LOCATION Toronto, ON, Canada
CATEGORY EyewearLifestyle
MERCADO LIBRE EUROPA
https://mercado-libre.eu/descubre-las-gafas-de-sol-ultralite-de-estilo-retrofuturista/
Ultralite Sunglass
MEDIA OUTLET mercadolibre.eu
PUBLISHED Jan. 30, 2025, midnight
SIMILARWEB UVM –
CONTENT TYPE Article (online)
LOCATION –
CATEGORY EyewearLifestyle