Smith Coverage Report for September 1-30, 2025
ARTICLES
47
2025 YTD ARTICLES 434
42,690,742
2025 YTD AUDIENCE REACH 8,327,271,591
TOP HITS
Gear Patrol
Gear Junkie
Men's Journal
NewsBreak
The Skimm The Inertia
ARTICLES
The Best Mountain Biking Helmets — Treeline Review
Treeline Review | By Stasia Stockwell | Sept. 20, 2025
Forefront 2, Forefront 3, Hardline, Convoy, & Session Helmets
SIMILARWEB UVM
344,969
LOCATION United States
CATEGORY Bike
John’s Summer 2025 Picks: Old Bike Day, Dirt Cycling Outfit, and More
The Radavist | July 15, 2025
Forefront 3 Helmet
SIMILARWEB UVM
237,072
LOCATION Santa Fe, NM
CATEGORY Bike
Smith Jetstream TT MIPS Helmet Review
Active Gear Review | By Niels Oomkes | Sept. 22, 2025
Jetstream TT Helmet
SIMILARWEB UVM
10,593
LOCATION Steamboat Springs, CO
CATEGORY Bike
Fresh Produce | Smith Engage MIPS Helmet
Flow Mountain Bike | Sept. 26, 2025
Engage Helmet
SIMILARWEB UVM
141,731 LOCATION Australia
CATEGORY Bike
Fall into These Autumn Mountain Bike Gear Picks
Elevation Outdoors Magazine | By Courtney Holden | Sept. 20, 2025
Forefront 3 Helmet
SIMILARWEB UVM
7,476
LOCATION Boulder, CO
CATEGORY Bike
Best New Gear and Coolest Gadgets This Week, According to Men's Journal
Men's Journal | By Adam Bible | Sept. 22, 2025
Hardline Helmet
SIMILARWEB UVM
6,537,845
LOCATION Carlsbad, CA
CATEGORY Bike
Smith Forefront 2 MIPS Review - Mountain Weekly News
Mountain Weekly News | By Pat Kinney | Sept. 9, 2025
Forefront 2 Helmet
SIMILARWEB UVM
17,947
LOCATION Jackson, WY
CATEGORY Bike
RoadTrailRide: Smith Forefront 3 Mips Mountain Bike Helmet
RoadTrailRun | By Samuel Winebaum, Sam Winebaum | Sept. 17, 2025
Forefront 3 Helmet
SIMILARWEB UVM
192,016 LOCATION United States CATEGORY Bike
Smith's Forefront 3 is about the comfiest helmet I've ever strapped on, but it's not as breezy as the cheaper Payroll
Mountain Bike Rider (MBR) | Sept. 9, 2025
Forefront 3 Helmet
SIMILARWEB UVM
296,365 LOCATION United Kingdom
CATEGORY Bike
Naar de Vulkaan Eiffel met Koroyd en de Smith Forefront 3 MIPSMountainbike.nl
Mountainbike.nl | July 18, 2025
Forefront 3 Helmet
SIMILARWEB UVM
105,661 LOCATION Netherlands
CATEGORY Bike
SMITH Celebrates 60 Years of Pursuing Your Thrill
Snowboard International | Sept. 10, 2025
60th Anniversary
SIMILARWEB UVM
LOCATION
CATEGORY Brand
Smith Celebrates 60 Years Of Pursuing Your Thrill, Announces Launch Of BestSelling Innovation Icons
Snow Industry News | Sept. 8, 2025
60th Anniversary
SIMILARWEB UVM
8,183
LOCATION United Kingdom CATEGORY Brand
Smith marks 60 years with new helmet and eyewear launches
Outdoor Industry Compass | By Wolfgang Greiner | Sept. 9, 2025
60th Anniversary
SIMILARWEB UVM
3,899
LOCATION Munich, Germany CATEGORY Brand
SMITH Celebrates 60 Years of Pursuing Your Thrill
The MTB Lab | By Brian Mullin | Sept. 10, 2025
60th Anniversary
SIMILARWEB UVM
3,116
LOCATION United States CATEGORY Brand
SMITH Celebrates Its 60th Anniversary
Shop Eat Surf Outdoor | By
Magda Liszewska
| Sept. 9, 2025
60th Anniversary
SIMILARWEB UVM
30,480 LOCATION United States
CATEGORY Brand
SMITH Celebrates 60 Years Of Pursuing Thrills
Outdoori | By John
Traynor
| Sept. 16, 2025
60th Anniversary
SIMILARWEB UVM 885 LOCATION United Kingdom CATEGORY Brand
Smith Celebrates 60 Years of Pursuing Your Thrill
SGB Magazine | Sept. 8, 2025
60th Anniversary
SIMILARWEB UVM
50,909 LOCATION United States
CATEGORY Brand
SMITH Celebrates 60 Years of Pursuing Your Thrill
Outdoor Sportswire | By Kate Gaeir | Sept. 8, 2025
60th Anniversary
SIMILARWEB UVM
6,202 LOCATION United States CATEGORY Brand
Smith Celebrates 60 Years
ForecastSki | Sept. 11, 2025
60th Anniversary
SIMILARWEB UVM
21,800
LOCATION United States
CATEGORY Brand
SMITH feiert 60 Jahre Innovation und kündigt neue Produkt-Highlights für 2025/26 an
Prime Skiing | Sept. 15, 2025
SIMILARWEB UVM
1,975
SMITH celebrates its 60th anniversary
Outdoor Insight UK | Sept. 19, 2025
60th Anniversary
SIMILARWEB UVM
60th Anniversary LOCATION United Kingdom
CATEGORY Brand
Smith Optics Appoints Travis Owens to SE Regional Sales Director
SGB Magazine | Sept. 2, 2025
Travis Owens Appointed Southeast Regional Sales Director
SIMILARWEB UVM
50,909 LOCATION United States CATEGORY Brand
Smith Appoints Travis Owens to SE Regional Sales Director
Outdoor Sportswire | By Kate Gaeir | Sept. 2, 2025
Travis Owens Appointed Southeast Regional Sales Director
SIMILARWEB UVM
6,202
LOCATION United States
CATEGORY Brand
Stuff We Like: August 2025
BLISTER | By Kristin Sinnott | Sept. 3, 2025
Guide's Choice XL Sunglass
SIMILARWEB UVM
100,007
LOCATION Santa Fe, NM
CATEGORY Eyewear - Angling
SMITH Launches New ChromaPop Glacier Photochromic Tints for Fall/Winter 2025
Snow Industry News | Sept. 25, 2025
New ChromaPopâ„¢ Glacier Photochromic lenses
SIMILARWEB UVM
8,183
LOCATION United Kingdom
CATEGORY Eyewear - Performance
It’s All About the Ride
Blue Ridge Outdoors | By Doug Schnitzspahn | Sept. 11, 2025
Shift MAG Sunglass
SIMILARWEB UVM
27,817
LOCATION Charlottesville, VA
CATEGORY Eyewear - Performance
Best triathlon sunglasses reviewed in 2025
220 Triathlon | By Rob Slade | Sept. 6, 2025
Motive Sunglass
SIMILARWEB UVM
172,944
LOCATION United Kingdom
CATEGORY Eyewear - Performance
Best Photochromic Shield Sunglasses 2025
Adventure Alan | By Jaeger Shaw, Alan Dixon | Sept. 30, 2025
Shift Split MAG Sunglass
SIMILARWEB UVM
145,899
LOCATION United States
CATEGORY Eyewear - Performance
My All-Time Favorite Running Gear List That’s Worth Every Penny.
The Hungry Runner Girl | By Lindsey Riel | Sept. 5, 2025
Bobcat Sunglass
SIMILARWEB UVM
65,576
LOCATION United States
CATEGORY Eyewear - Performance
Best Running Sunglasses For Active Outdoor Enthusiasts
totallyreviewed.com | By Henry Jackson | Sept. 1, 2025
Pivlock Arena Sunglass
SIMILARWEB UVM
LOCATION
United States
CATEGORY Eyewear - Performance
Outfitted: Autumn day hiking essentials
The Aspen Times | By Meg Simon | Sept. 14, 2025
Shoutout Sunglass
SIMILARWEB UVM
144,922
LOCATION Aspen, CO
CATEGORY Eyewear-Lifestyle
Must-have outdoor gear for your last summer hurrah
Singletracks | By Jeff Barber | Sept. 8, 2025
Rockaway Sunglass
SIMILARWEB UVM
308,174
LOCATION Atlanta, GA
CATEGORY Eyewear-Lifestyle
The 8 Best Sunglasses for Tennis, According to Tennis Players and Eye Experts
The Skimm | By Amy Schlinger, Daera Thomas | Sept. 8, 2025
Boomtown Sunglass
SIMILARWEB UVM
481,524
LOCATION New York, NY
CATEGORY Eyewear-Lifestyle
Smith Ultralite Sunglasses Review
Mountain Weekly News | By Kelsey Takeuchi | Sept. 1, 2025
Ultralite Sunglass
SIMILARWEB UVM
17,947
LOCATION Jackson, WY
CATEGORY Eyewear-Lifestyle
How to Prep for Utah's Ski Season
Ski Utah | Sept. 1, 2025
Smith Goggles & Sunglass Mention
SIMILARWEB UVM
33,555
LOCATION Salt Lake City, UT
CATEGORY Snow
Smith I/O Mag Goggles Review
The Inertia | By Will Sileo | Sept. 26, 2025
I/O MAG Goggle
SIMILARWEB UVM
437,030
LOCATION Venice, CA
CATEGORY Snow
I Spent a Week Skiing in Chile-Here’s the Gear I Forgot (and 5 Things I’m Glad I Didn't)
Ski Magazine | By Todd Plummer | Sept. 2, 2025
4D MAG Goggle
SIMILARWEB UVM
333,290
LOCATION Boulder, CO
CATEGORY Snow
Smith Frontier Ski Goggle Review
Better Trail | Sept. 11, 2025
Frontier Goggle
SIMILARWEB UVM
249,614
LOCATION United States
CATEGORY Snow
5 Ski Goggles Travelers Love for Both Slopes and Snowy Hikes
We3Travel | By Aria
I/O MAG Goggle
SIMILARWEB UVM
76,334
Moore
| Sept. 26, 2025
LOCATION Providence, RI
CATEGORY Snow
The Best Smith Snow Goggles: A Complete Guide to Smith's Ski Optics
GearJunkie | By Sean McCoy | Sept. 22, 2025
4D MAG, Squad, Transfer, & I/O MAG Goggles
SIMILARWEB UVM
1,325,261 LOCATION Minneapolis, MN
CATEGORY Snow
17 Ski and Snowboard Essentials for Your Next Trip to the Slopes
Gear Patrol | By Hayley Helms, Steve Mazzucchi, Jack Seemer | Sept. 19, 2025
4D MAG Goggle
SIMILARWEB UVM
5,007,035
LOCATION New York, NY
CATEGORY Snow
The Best Snow Goggles of 2025: Smith, Oakley, Anon and More
Gear Patrol | By Tanner Bowden | Sept. 23, 2025
4D MAG Goggle
SIMILARWEB UVM
5,007,035
LOCATION New York, NY
CATEGORY Snow
The Benchmark for Clarity on Snow: Smith I/O Mag Goggles Review
NewsBreak | Sept. 27, 2025
I/O MAG Goggle
SIMILARWEB UVM
17,990,760
LOCATION United States
CATEGORY Snow
The Best Ski Goggles of 2025
GearJunkie | By Bergen Tjossem, Morgan Tilton | Sept. 5, 2025
I/O MAG Goggle
SIMILARWEB UVM
1,325,261
LOCATION Minneapolis, MN
CATEGORY Snow
The Best Ski Helmets of 2025
GearJunkie | By Will Brendza, Morgan Tilton | Sept. 9, 2025
Nexus, Summit, & Method Helmets
SIMILARWEB UVM
1,325,261
LOCATION Minneapolis, MN
CATEGORY Snow
Circulation: 24,978 20/20 Magazine
Circulation: 6,900
Vert Sunglass
Hunt Alaska Magazine
Longfin Elite Sunglass
United States
Eyewear - Performance