Smith Coverage Report for October 1-31, 2025
ARTICLES
55
2025 YTD ARTICLES
489
UVM / CIRCULATION
64,597,814
2025 YTD AUDIENCE REACH
8,391,869,405
TOP HITS
HypeBeast
BroBible
Gear Patrol
Gear Junkie
Men's Journal
NewsBreak
ARTICLES
Best Gifts for Mountain Bikers — Treeline Review
Treeline Review | Oct. 27, 2025
Wildcat Sunglass, Forefront 3 Helmet
SIMILARWEB UVM
507,438
LOCATION United States
CATEGORY Bike, Eyewear-Performance
Sea Otter Australia 2025 | A New Era Rolls Into Mogo
Flow Mountain Bike | Oct. 29, 2025
Smith sponsors Sea Otter Australia
SIMILARWEB UVM
133,772 LOCATION Australia
CATEGORY Bike
15 Tips for Riding in Wet & Cold Weather
Pinkbike | By Matt Beer | Oct. 24, 2025
Rhythm MTB Goggle
SIMILARWEB UVM
1,413,081
LOCATION Squamish, BC, Canada
CATEGORY Bike
10 Best Bike Helmets of 2025 - Tested for Safety and Comfort
We3Travel | By Aria Moore | Oct. 24, 2025
Trace Helmet
SIMILARWEB UVM 180,450 LOCATION Providence, RI
CATEGORY Bike
We’ve Worn More Road Helmets Than We Can Count-These Are the Ones Worth Buying
Bicycling Magazine | By Editors | Oct. 30, 2025
Network Helmet
SIMILARWEB UVM 881,111 LOCATION Easton, PA
Smith: Ignite Mips helmet
Cyclist Magazine - Australia | Oct. 7, 2025
Ignite MIPS Helmet
SIMILARWEB UVM 3,760 LOCATION Australia
CATEGORY Bike
CATEGORY Bike
The Best Kids' Bike Helmets of 2025
Big Wheel Blading | By Jan Welch | Oct. 29, 2025
Transit Jr Helmet
SIMILARWEB UVM
2,222
LOCATION Vermont
Trail Tales:
Bikepacking the Katy Trail
Road Bike Rider | Oct. 7, 2025
Engage Helmet
SIMILARWEB UVM
48,776
CATEGORY Bike
CATEGORY Bike
Sea Otter Australia Expo Highlights
Australian Mountain Bike | By Anna Beck | Oct. 25, 2025
Smith sponsorship of Sea Otter Australia
SIMILARWEB UVM
37,609
LOCATION
LOCATION United States Australia
CATEGORY Brand
Here's how you can vote on the 'coolest' product made in Utah
Deseret News | By Art Raymond | Oct. 8, 2025
Imprint 3D Goggle wins "Coolest Thing Made in Utah"
SIMILARWEB UVM
3,175,573
LOCATION Salt Lake City, UT
CATEGORY Brand
Smith Optics Enduro
Australian Mountain Bike - AMB | By Anna Beck | Oct. 25, 2025
Smith sponsorship of Sea Otter Australia
SIMILARWEB UVM
37,609
LOCATION Australia
CATEGORY Brand
Smith Optics Hookset sunglasses review by anglers for anglers
UK Carp | By Aidan Bordiuk | Oct. 1, 2025
Hookset Sunglass
SIMILARWEB UVM
148,331
LOCATION United Kingdom CATEGORY Eyewear - Angling
Leave The Goggle Look At Home And Take To The Water With These Stylish Shades
Kayak Angler Mag | By Ric Burnley | Oct. 10, 2025
Backcast Sunglass
SIMILARWEB UVM
38,671
LOCATION Canada CATEGORY Eyewear - Angling
Smith Sliders Sunglass
Field Mag | Oct. 21, 2025
Sliders Sunglass
SIMILARWEB UVM
125,777
LOCATION New York
CATEGORY Eyewear-Performance
22 Gifts For Trail Runners in 2025
Run to the Finish | By Amanda Brooks | Nov. 1, 2018
Vert Pivlock Sunglass
SIMILARWEB UVM
364,114
LOCATION United States
Smith Ski touring Sunglasses
Backcountry Skiing Canada | Oct. 17, 2025
CATEGORY Eyewear-Performance
Pursuit & Embark with new ChromaPop Glacier Photochromic lenses
SIMILARWEB UVM
20,548 LOCATION Canada CATEGORY Eyewear-Performance
Smith Ultralite sunglasses review: Brilliant lens with zero fogging
Cycling Weekly | By Aaron Borrill | Oct. 13, 2025
Ultralite Sunglass
SIMILARWEB UVM
1,345,686
LOCATION United Kingdom CATEGORY Eyewear-Performance
Smith Optics Happily Slips Iconic Sliders Sunglasses Back into Production
NewsBreak | Oct. 22, 2025
Sliders Sunglass
SIMILARWEB UVM
17,603,984
LOCATION California
CATEGORY
Eyewear-Performance
Return of an Icon: Smith Relaunches Slider Series Sunglass
SGB Magazine | Oct. 17, 2025
Sliders Sunglass
SIMILARWEB UVM
82,209
LOCATION Colorado
CATEGORY Eyewear-Performance
Smith’s Vintage Sunglass Reissue Has a Few Tricks Hiding up Its Sleeve
Gear Patrol | By Hayley Helms | Oct. 23, 2025
Sliders Sunglass
SIMILARWEB UVM
6,282,800 LOCATION New York, NY
CATEGORY Eyewear-Performance
Smith Optics Happily Slips Iconic Sliders Sunglasses Back into Production
Bikerumor | By Ron Frazelle | Oct. 21, 2025
Sliders Sunglass
SIMILARWEB UVM
364,403
LOCATION North Carolina
CATEGORY Eyewear-Performance
The Best Gifts For Skiers — Treeline Review
Treeline Review | Nov. 29, 2022
Vantage 2 Helmet, I/O MAG Goggle, Bobcat Sunglass
SIMILARWEB UVM
381,240
LOCATION United States
CATEGORY
Eyewear-Performance, Snow
Smith Slider Sunglasses Return With Retro Grit And Modern Optics
Trail & Kale | Oct. 21, 2025
Sliders Sunglass
SIMILARWEB UVM
88,659
LOCATION San Francisco, CA, United States
CATEGORY Eyewear-Performance
SMITH Brings Back a ‘90s Classic with the Return of the Sliders
HYPEBAE | By Felson Sajonas | Oct. 28, 2025
Sliders Sunglass
SIMILARWEB UVM
272,652
LOCATION Hong Kong
CATEGORY Eyewear-Performance
Smith Ultralite sunglasses review: Brilliant lens with zero fogging
Inkl | By Aaron Borrill | Oct. 14, 2025
Ultralite Sunglass
SIMILARWEB UVM
724,383
LOCATION Australia
CATEGORY Eyewear-Performance
Smith’s Vintage Sliders Go High-Tech (Again) With ChromaPop
IMBOLDN | By Judy Oh | Oct. 28, 2025
Sliders Sunglass
SIMILARWEB UVM
47,176
LOCATION Washington, D.C.
CATEGORY Eyewear-Performance
The Return of an Icon: SMITH Relaunches the Slider Series Sunglass
Outdoor Sportswire | By
Sliders Sunglass
SIMILARWEB UVM
17,921
Kate Gaeir
| Oct. 20, 2025
LOCATION San Diego, CA
CATEGORY Eyewear-Performance
Smith Optics XC Performance Eyewear Review
Engearment | By Erin Trail | Oct. 2, 2025
XC Sunglass
SIMILARWEB UVM 12,540
LOCATION Golden, CO
CATEGORY Eyewear-Performance
Smith Pursuit ChromaPop Glacier Photochromic Sunglasses Review
Trail & Kale | Oct. 8, 2025
Pursuit Sunglass with ne ChromaPopâ„¢ Glacier Photochromic lenses
SIMILARWEB UVM
88,659
LOCATION San Francisco, CA, United States
CATEGORY Eyewear-Performance
SMITH Brings Back a ‘90s Classic with the Return of the Sliders
HYPEBEAST | By Brielle Ki | Oct. 24, 2025
Sliders Sunglass
SIMILARWEB UVM
4,742,198
LOCATION Hong Kong
CATEGORY Eyewear-Performance
Fresh Goods: Smith Sliders Sunglasses Are Back
Haven Outdoors | Oct. 22, 2025
Sliders Sunglass
SIMILARWEB UVM
841
LOCATION American Fork, UT
CATEGORY Eyewear-Performance
Return Of An Icon: SMITH Relaunches The Slider Series Sunglass
Snow Industry News | Oct. 20, 2025
Sliders Sunglass
SIMILARWEB UVM 8,573
LOCATION United Kingdom
CATEGORY Eyewear-Performance
SMITH Just Relaunched Its Legendary '90s Slider Sunglasses With Interchangeable Lenses, And They're All That
BroBible | By Brandon Wenerd | Oct. 21, 2025
Sliders Sunglass
SIMILARWEB UVM
1,174,363
LOCATION Los Angeles, CA, United States
CATEGORY Eyewear-Performance
Smith Defy Eyewear Is Ideal for Your Next Cycling Trip
Practical Travel Gear | Oct. 3, 2025
Defy Sunglass
SIMILARWEB UVM
1,821
LOCATION United States
CATEGORY Eyewear-Performance
Sungod Courtney Dauwalter Classics Sunglasses Review
RoadTrailRun | By Sam Winebaum | Oct. 7, 2025
Pinpoint RX Sunglass
SIMILARWEB UVM
140,438
LOCATION United States CATEGORY RX
Introducing the Smith Vantage 2 Ski Helmet
The MTB Lab | By Brian Mullin | Oct. 20, 2025
Vantage 2 Helmet
SIMILARWEB UVM 1,731 LOCATION Colorado CATEGORY Snow
The Best Ski and Snowboard Goggles of 2025
treelinereview.com | By ’s Expertise | Nov. 19, 2025
Vantage Helmet, Method Helmet, Level Helmet, Method Pro Helmet
SIMILARWEB UVM
381,240
LOCATION United States CATEGORY Snow
264: Tirol West plus the Best Ski Helmets & Goggles in 2026
The Ski Podcast | Nov. 21, 2025
Vantage 2 Helmet
SIMILARWEB UVM
1,656
LOCATION United Kingdom CATEGORY Snow
Best Snowboard Helmets 2025-2026
Whitelines Snowboarding | Oct. 18, 2025
Method Pro Helmet
SIMILARWEB UVM
60,129
LOCATION United Kingdom CATEGORY Snow
The Inertia 2025 Winter Gear Test
The Inertia | By Will Sileo | Oct. 16, 2025
Vantage 2 Helmet, 4D MAG Goggle
SIMILARWEB UVM
360,944
LOCATION Venice, CA CATEGORY Snow
I’m Outside’s Lead Snow Sports Editor. This Is the Ski and Snowboard Gear I’d Actually Buy at REI.
Outside Magazine | By Jenny Wiegand | Oct. 21, 2025
Rodeo Helmet
SIMILARWEB UVM
3,153,618 LOCATION Boulder, CO CATEGORY Snow
Smith Vantage 2 MIPS Ski Helmet Review
Better Trail | By Vivika Stamolis | Sept. 3, 2025
Vantage 2 Helmet
SIMILARWEB UVM
239,646
LOCATION United States
CATEGORY Snow
Best Snowboard Gifts 2025-2026
Whitelines Snowboarding | Oct. 18, 2025
Method MIPS Helmet
SIMILARWEB UVM
60,129
LOCATION United Kingdom CATEGORY Snow
Best Snowboard Helmets of 2025/2026
The Inertia | By Dylan Heyden | Oct. 22, 2025
Vantage Helmet, Summit Helmet, Method Helmet
SIMILARWEB UVM
360,944
LOCATION Venice, CA
CATEGORY Snow
The Best Kids' Snowboard Gear 2025/26
Whitelines Snowboarding | Oct. 18, 2025
Scout Jr Helmet, Grom Goggle
SIMILARWEB UVM
60,129
LOCATION United Kingdom CATEGORY Snow
We
Tested the Best Ski and Snowboard Gear of 2025
Men's Journal | By Nancy Prichard Bouchard | Oct. 16, 2025
Vantage 2 Helmet, I/O MAG Goggle
SIMILARWEB UVM
5,098,114
LOCATION Carlsbad, CA
CATEGORY Snow
Smith Vantage 2 MIPS Ski Helmet Review: Top Lid Gets Subtle Upgrades
GearJunkie | By Sean McCoy | Oct. 7, 2025
Vantage 2 Helmet
SIMILARWEB UVM
1,425,904
LOCATION Minneapolis, MN
CATEGORY Snow
Editors' Picks Ski Kit
Better Trail | Oct. 24, 2025
Vantage 2 Helmet, 4D MAG Goggle
SIMILARWEB UVM
347,155 LOCATION United States
CATEGORY Snow
Editor’s Picks: The Best Ski Gear of 2025/2026
The Inertia | By Will Sileo | Oct. 7, 2025
Vantage Helmet, 4D Goggle
SIMILARWEB UVM
360,944
LOCATION Venice, CA
CATEGORY Snow
Les meilleurs masques de ski pour cet hiver
Ski Nordique | Oct. 9, 2025
I/O MAG Goggle
SIMILARWEB UVM
201,838
LOCATION France
CATEGORY Snow
I'm Officially Obsessed With This Ski Resort You've Never Heard Of
Gear Patrol | By
Steve Mazzucchi
Maze Helmet, I/O MAG Goggle
SIMILARWEB UVM
6,282,800
| Oct. 17, 2025
LOCATION New York, NY
CATEGORY Snow
Fall Gear Guide 2025/26
Snowboard Canada | Oct. 19, 2025
Squad XL Goggle, Code Helmet
SIMILARWEB UVM 627
LOCATION Canada CATEGORY Snow
Smith releases the all-new Preview Ski Goggle
The MTB Lab | By Brian Mullin | Oct. 20, 2025
Preview Goggle
SIMILARWEB UVM 1,921
LOCATION Colorado CATEGORY Snow
Smith Preview Goggles Widen Your View, Sharpen Your Line
Trail & Kale | Oct. 13, 2025
Preview Goggle
SIMILARWEB UVM 63,211
LOCATION San Francisco, CA CATEGORY Snow
Today in Gear: New Releases in Tech, Watches, Outdoors and More
Gear Patrol | By
SIMILARWEB UVM
5,635,746
Brian Smith
| Oct. 27, 2025
LOCATION New York, NY
CATEGORY Snow
Vantage 2 Helmet