Smith Brand Editorial Coverage November 2016

November 2016 brand editorial:

Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863

Total seen monthly circulation: + 30,609,444 Total seen circulation year to date: + 253,876,437 Snow

BestProducts.com - ChromaPop Snow - 655,055 Blister Gear Review - Vantage, Maze, Allure, I/OS, IO7 - 120,382 Daily Burn - Quantum - 101,890 Epic Life - Various Sunglasses - 220,000 Forbes - ChromaPop Snow - 2,970,458 Gear Institute - I/OS Goggle - 148,175 HiConsumption - Quantum - 1,291,976 Malakye - Quantum - 150,000 Men’s Fitness - I/OX with ChromaPop Snow - 12,300,000 Mountain Life - I/O with ChromaPop Snow - 25,000 On the Snow - Gov’y Duffle - 1,347,590 On The Snow - I/O Goggle - 1,347,590 On The Snow - Riot Goggle - 1,347,590 On the Snow - Vantage - 1,347,590 Outdoors NW - Riot Goggle - 40,000 SIA - Quantum - unavailable Snowboard - Riot Goggle, Brand Guide - 52,470 Snowboarder - Life Beyond Walls - 44,541 Snowboarder - Riot, ChromaPop Sun - 44,541 Transworld Snowboarding - I/O Goggle - 515,000 Transworld Snowboarding - Interchangeable Goggles - 238,000

Bike / Performance

Aerogeeks - PivLock Arena - 39,032 MTBR.com - Forefront - 2,500,000 Outside Online - Route Helmet - 3,000,000 Road Bike Rider - Route Helmet - 36,634 Shoulder of Giants - PivLock Arena - unavailable VeloNews - Squad MTB - 30,000

Optical

20/20 - Highwire - 50,045 Eyecare Business - Landmark - 40,000

Corporate

Malakye - Intrawest Partnership - 150,000 ShopEatSurf - Intrawest Partnership - 47,141 SIA - Intrawest Partnership - unavailable SNEWS - Intrawest Partnership - 50,000

Fish

Fiberglass Manifesto - Low Light Ignitor Lens - 9,000 Fly Fisherman - Guide’s Choice - 76,569 Gear Institute - Guide’s Choice - 148,175 Saltwater Sportsman - Guide’s Choice - 125,000

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.

WINTER BUYER’S GUIDE

2016 2017

H & ELM GO GG ET LE S S

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S ET ES LM GL HE GOG

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GOGGLES

GOGGLES

Anon // M2

Anon // M3

Julbo // Airflux

Anon // WM1

It ain’t cheap, but the M2 is worth it — it’s still our favorite goggle. Rare-earth magnets secure the goggles’ lens to their frame, making the M2’s interchangeable lens system the quickest and easiest to use of any goggle on the market.

Anon’s optics are also top-notch (we’re big fans of their low-light Blue Lagoon lens), and you’ll get a nice molded storage case with your pair. But if you’re not into the M2’s larger fit and full-frame styling, you’ll find a lot to like about the Smith I/O7.

For those who like the magnetic swap system of our perennial favorite (the M2) but who are looking for a cylindrical goggle, the M3 is the go-to. It also features an integrated magnetic facemask, and the same incredibly easy lens swaps as the M2.

The Airflux is Julbo’s cheaper alternative to their Airspace google. It features a unique lens retention system that allows you to pop the lens out and away from the frame to allow increased airflow. This helps with fogging when bootpacking or sidestepping, and this increased ventilation should also help those who wear glasses under their goggles. The Airflux fits a little smaller than the Anon M2 or SPY Doom.

The WM1 is, effectively, the women’s version of the M2, and just like the M2, we think the WM1 is absolutely dialed.

It has a larger fit than the Smith I/OS, and in terms of ease of use, the WM1 is as good as it gets among womenspecific goggles. And any guy looking for a smaller frame than the M2 should get this — don’t be scared off by the “W”.

MSRP

MSRP

MSRP

MSRP

$239 (USD)

$239 (USD)

$130 (USD)

$220 (USD)

SPY // Doom

Smith // I/O7

Smith // I/OS

While SPY’s lens swap system isn’t as easy to use as Anon’s, we’ve found that SPY’s Happy Lenses are some of the most versatile lenses we’ve used. So if you’d rather have a couple very versatile lenses instead of swapping out your lenses to adjust to conditions, SPY’s Doom is a great option.

The Smith I/O was the first goggle to feature an interchangeable lens system, and the I/O7 is the most recent, updated version of the original. The I/O7’s lens change system isn’t as idiot-proof as the Anon M2’s, but it’s a bit more user-friendly than the I/O’s — you’ll be swapping lenses in less than a minute. Furthermore, Smith’s lens selection is outstanding. So if you’re not a fan of the look or the higher price tag of the Anon M2, then the Smith I/O7 is an excellent alternative.

The Anon MW1 is an outstanding women’s goggle, but its fit is definitely on the larger side. So if you have a smaller face or just prefer the look of the I/OS, we highly recommend it.

BLISTER BUYER’S GUIDE

MSRP

MSRP

MSRP

$220 (USD)

$200 (USD)

$180 (USD)

BLISTER BUYER’S GUIDE

167

WINTER 2016-17 THE MAGAZINE OF VAIL RESORTS

VAIL · BEAVER CREEK

BRECKENRIDGE · KEYSTONE · PARK CITY · HEAVENLY · NORTHSTAR • KIRKWOOD

MOUNTAIN QUEST 8 RESORTS IN 8 DAYS

EXPLORE 8 AMAZING OFF-SLOPE ADVENTURES

GEAR OF THE YEAR THE SEASON’S HOTTEST PICKS

LINDSEY VONN’S

GUIDE TO VAIL

CO NTENTS { FE ATURES}

FASHION FINDS Navy cape, $995, and navy shorts, $350, both by Red Valentino; W Origins Roll-Neck, $280, by Rossignol at Gorsuch; charcoal ribbed leggings, $298, by Magaschoni at Gorsuch; Langley sunglasses, $139, by Smith at Vail Sports; furry brown snow boot, $2,595, by Giuseppe Zanotti.

PHOTO BY KEITH LATHROP

96

On her: Jacket with asymmetric fur neck, $2,800, ski trouser, $1,335, and moon boots, $450, all by Moncler at Avalon Clothing Company in Vail and Beaver Creek; sunglasses in black acetate with metal-brown lens, $550, by Bottega Veneta at Gorsuch in Vail and Beaver Creek; black trapper hat, $650, by Pologeorgis at Gorsuch.

On him: Anthony jacket, $1,129, by Toni Sailer, similar styles at Beaver Creek Sports and True North; Grenoble knit with zip, $345, by Moncler at Avalon Clothing Company; sweatpant in Vesuvio viscose fleece, $1,200, by Bottega Veneta at Gorsuch; Clark sunglasses in black tortoise, $89, by Smith at Vail Sports; white trekking shoes, $895, by Moncler at Avalon Clothing Company.

Jacky jacket, $799, and Jacky pant, $669, both by SOS at Tommy Bowers Ski in Vail; Sidney sunglasses in black with ChromaPop, $169, by Smith at Vail Sports; Hairsheep Wool Tricot gloves, $100, by Hestra at Vail Sports and Beaver Creek Sports.

On her: Lara jacket, $540, by Nils, similar styles at Vail Sports, Beaver Creek Sports and Heavenly Sports; Sestriere pant, $669, by Toni Sailer, similar styles at Beaver Creek Sports and True North; Scarlett Fox Crystal hat, $160,

by Eisbär at Beaver Creek Sports; I/OS Goggles, $180, by Smith at Vail Sports.

On him: Biker jacket, $899, and Biker pant, $749, both by SOS at Performance Sports in Vail; Peter Âź Zip base layer, $219, by Toni Sailer, similar styles at Beaver Creek Sports and True North.

On her: Avia zip-neck top in Abalone, $162, and cargo insulated ski pant, $399, both by Skea at Vail Sports and Beaver Creek Sports; Sidney sunglasses in blush, $89, by Smith at Vail Sports; cashmere gloves, stylist’s own.

On him: Rodane Sweater, $239, by Dale of Norway, similar styles at Vail Sports; Courmayeur Pro pant, $330, by Eider, similar styles at True North in Northstar; men’s original quilted lace-up boots, $265, by Hunter Boots at Gorsuch; Clark sunglasses with ChromaPop lens, $169, by Smith at Vail Sports.

1 2 3 1. KARI TRAA VINJE F/Z KNIT, $200 A fine gauge knit at the collar and rib knit at the sides create a textured appearance in this fashion-forward midlayer. Soft wool provides natural warmth.

2. SMITH I/O SERIES CHROMAPOP, $180-$240 This iconic spherical goggle now features new ChromaPop lenses that filter light at two wavelengths to eliminate color confusion in the brain. The new lens promises to enhance clarity and provide greater visual definition in variable weather.

ORANGE CRUSH From high-tech ski boots to simple socks, this cheery hue brightens up the slopes.

3. ROSSIGNOL SKY 7 HD, $750 A new carbon and basalt weave combined with a paulownia wood core makes for a freeride ski that melds stability and energy in a versatile package. Air Tip technology keeps the ski lightweight, and its 98 mm waist width offers float in powder.

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4. HELLY HANSEN ELEVATION SHELL JACKET, $650 The Elevation is fashioned in an ultrabreathable, waterproof fabric combined with Helly’s H2Flow temperature regulation system—appearing in a shell jacket for the first time. The system allows air to flow across the wearer’s back even when worn with a pack.

5. KRIMSON KLOVER SKIER SOCK, $28 This delightful wool knee-high will translate easily from ski boots to around-town boots.

6. TECNICA COCHISE PRO 130, $840 The new Cochise is the company’s lightest four-buckle boot ever.

The shell is thinner and lighter yet more than twice as stiff. The boot’s walk mode allows for a 42-degree range of motion, and the dimpled shell can be easily customized by boot fitters.

Integrated into the sole are Dynafit-certified tech inserts that will work with both AT pin-style bindings and alpine bindings.

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7. SMARTWOOL CHARLEY HARPER SOCK, $25 Bringing back the iconic artwork that Charley Harper designed for the National Park Service in the ‘70s, this sock features the artist’s Bird on a Mountain.

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9. SALOMON WARDEN MNC 13, $300 The Warden is the binding for skiers who have a quiver of boots: It’s compatible with multiple types of boot soles, including alpine, AT and the new WTR (Walk to Ride) boots with rockered soles.

10. WOOLRICH X SMITH VANTAGE, $230 ($270 WITH MIPS) Designers from Smith and Woolrich dug through the textile archives at the nation’s oldest continually operating woolen mill to create this collaborative helmet. The ear pads feature a traditional blanket pattern used by pioneer trappers.

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11. ROSSIGNOL CHAMONIX, $540 Combining traditional lace-up design with a side zip, this stylish après boot for men is easy to slip on and off.

Waterproof leather lining, insulation and a grippy sole make it mountainworthy.

12. LANGE XT FREETOUR 130, $950 This innovative new touring boot combines Lange’s renowned alpine performance with an ultralightweight shell, rockered WTR soles and Dynafit-certified pin inserts. The ski-hike system offers 40-degree range of motion for a blend of touring comfort and downhill power.

13. DESCENTE HEX, $895 The Hex, a fashion-forward jacket with four-way stretch, employs a unique welding construction rather than traditional quilting to create hexagonal baffles for its 700-fill down insulation.

14. SMITH BRIDGETOWN, $99-$169 Oversize round lens design, subtle butterfly silhouette and metal bridge detail define this elegant new women’s style.

15. HELLY HANSEN W GARIBALDI VL, $180 This women’s snow boot blends style and function with waterproof nubuck leathers, water-repellent felt and a warm faux fur lining.

116 | EPIC LIFE | Winter 2016-17

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KIDS’ GEAR

1. BURTON PROTEST, $350 This popular top-of-the-line ride for kids gets a new graphic. It’s easygoing enough for young riders to flex, but it has enough durability to ride the rails and stomp jumps.

2. OBERMEYER KIDS SNOVERALL PRINT PANT, $100 Reinforced at the cuffs, seat and knees, this best-seller grows with kids. To extend wear, snip colored threads at the cuff and the pant leg grows by two inches. Quick-release shoulders make suiting up easy.

Youth product grows up with high-end constructions, clever graphics and mod après wear.

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3. KJUS FORMULA JACKET, $299 This insulated boys’ jacket combines a crisp racing look with a stretchy high-tech fabric, detachable hood and adjustable sleeve cuffs for growing kids.

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4. ATOMIC BACKLAND GIRL III, $300 With a wide, supportive footprint for optimum flotation in soft snow and ease of turn initiation, this all-mountain ski is adept in terrain from fresh tracks to groomed trails.

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5. LINE TOM WALLISCH SHORTY, $450 Named for the two-time X Games gold medalist and mirroring the graphics on the adult model, this new youth ski for frontside rippers has a maple core with aspen at the tip and tail for reduced swing weight.

6. BURTON DISNEY FROZEN RIME HELMET BY ANON, $80 Given the mountain’s snowy backdrop, what better animated characters to tap into than Elsa and Anna? This simple fitting helmet has a soft fleece liner and a chin strap with magnetic closure.

7. SPYDER OMBRÉ VEST, $65 A multicolor faux fur vest will add panache to the après wardrobe of any fashion-forward girl.

8. TECNICA COCHISE JR, $240 Junior freeriders will find a high-performing boot just right for their size in the Cochise, a low-volume, four-buckle boot complete with power strap and progressive flex system: The smaller the boot, the softer the flex.

9. SMITH GROM, $70 New this season, kids get a goggle with a spherical lens that creates ample interior room for eyeglasses, not to mention a sweet skeleton strap.

118 | EPIC LIFE | Winter 2016-17

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TAKE VANTAGE

NO REST FOR THE WICKED GROOMERS THE EARTHSHIP HAS LANDED THREE-STAGE HALLOWS BLUE ATHLETE LAUNCH

FALL 2016 MOUNTAINLIFEMEDIA.CA FREE

OUTDOOR RESEARCH LODESTAR SENSOR GLOVES

FATBOY LAMZAC CHAIR Love hanging out at the park but tired of being uncomfortable? Next time bring this portable inflatable sofa. It takes just seconds to inflate— you hold it open and it swallows air—but offers countless hours of comfort. Deflation and packing is also easy and fast. Made of durable and lightweight nylon ripstop. Rolls down to 35 x 18cm for easy transpo. nulinedistribution.com

Redesigned with OR’s 3DFit and adding touchscreen compatibility, the Lodestar Sensors are built for active engagement in cold, dry climates. Polartec Power Shield High Loft fabric on the back of hand offers warmth akin to down, but with the wicking properties of fleece. On the palm, the exterior is goat leather and the interior is a grid microfleece lining.

These gloves are a backcountry photog’s best friend. outdoorresearch.ca

G3 SCALA CLIMBING SKINS The Scala’s extended TPU tip connector—the first 20 percent of the ski’s length—offers better glide and helps the ski tip rise to the snow’s surface for increased efficiency while you break trail. The scales are patterned in a U-shape for superior grip when traversing an icy side hill. For packing, the plush can simply be wrapped around the TPU tip, resulting in a compact package that slips easily in a pack or jacket. genuineguidegear.com

SMITH I/O GOGGLE WITH CHROMAPOP Smith’s ChromaPop lens technology enhances clarity and colour for better definition across a greater range of conditions. Pictured: ChromaPop Sun, perfect for cloudless conditions, with layered green-mirror over grey base to erase the glare of high-elevation sun while helping you see more terrain information. Each goggle comes with either a Sun or Everyday lens, with an additional Storm lens included. smithoptics.com

BLIZZARD QUATTRO Handcrafted at the Blizzard ski factory in Mittersill, Austria and specially engineered to help the majority of skiers who mostly ski on groomed trails to make precise, effortless carved turns. Exclusive to Blizzard, the IQ system fuses the binding to the core of the ski, so it flexes more easily and transmits energy directly from boot to ski.

New this year: 10 unisex styles and 7 women’s Quattros. blizzard-ski.com/ quattro-site-canada

110 ML BLUE FALL 2016

GREGORY TARGHEE 26 With enough space for extra food, spare gloves, or other necessities, this compact but versatile pack can make the difference between heading for home and heading back up for another lap. Regardless of how much you stuff in the main compartment, a dedicated tool pocket keeps rescue and GPS gear organized and easy to access. gregorypacks.com & avail. in Canada at liveoutthere.com

EDDIE BAUER DOWNLIGHT STORMDOWN HOODED JACKET Durable polyester shell (50% recycled) with DWR finish to shed moisture.

High-loft, moisture-resistant, 800 fill StormDown insulation for ultralight, ultrawarm comfort. Updates include an extra 1.5" in length, drawcord waist, and chest pocket with media port. Jacket stuffs into left-hand pocket. The Downlight is mountain guide–designed for all coldweather activities. eddiebauer.com

TOD / New Gear

The “bubble chamber” allows for easier popping action.

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3 1. Fish Caller

2. Weather Ready

3. Color Pop

Fish count on sight and sound to zero in on prey, and Shimano’s Orca big-game poppers are designed for maximum appeal to both those senses. A new 90 mm size has been added to the popular series of topwater lures, and it features the proprietary “bubble chamber” open-mouth design — based on jet-engine physics — that creates a visible bubble trail and makes it easier to achieve the desired popping action than with conventional poppers. The new 90 mm Orca big-game popper joins the 120 and 150 mm sizes, and is available in seven color schemes. $19.99; fish.shimano.com

Before you head out on your next angling adventure, prepare for inclement weather with Pelagic’s new Stormbreaker Foul Weather Jacket and Bib. Made of lightweight PVC and created with the traveling angler in mind, both the bib and the jacket are 100 percent waterproof and pack easily, taking up little space in your luggage, vehicle or boat compartment. The jacket features a loosely cut design for superb maneuverability, comfort and ventilation, and combined with the durable bib, it’s sure to keep you dry, no matter what the weather gods throw at you. $129 each; pelagicgear.com

Avoid glare at every angle with Smith Optics’ new Guide’s Choice ChromaPop sunglasses. The frames are constructed from 53 percent bio-based Evolve material, and the design features large facial coverage and wide temples to reduce peripheral glare. The new Guide’s Choice also incorporates an extended brow bar to eliminate overhead light, Italian stainless-steel spring hinges, and hydrophilic nose and temple pads for a secure fit. And the detachable leash is made from noncorrosive steel cord that won’t cause tension pressure, even after hours of wear. $229; smithoptics.com

28 SALTWATERSPORTSMAN.COM - NOVEMBER 2016

032 : 2017 GEAR OF THE YEAR

OAKLEY RADAR PACE $449 Launched during the Ironman World Championship, Oakley’s new smart eyewear features detachable earbuds and pairs with your smartphone via Bluetooth. Using Intel’s Real Speech technology and a touchpad function control temple, the Radar Pace becomes your virtual coach, crunching analyzed data to relay real-time audible performance adjustments… while you listen to your music. Conversely, you can ask it power, speed or heart rate questions for instant feedback. Metrics are tracked and recorded on Oakley’s Radar Pace app.

Oakley.com

SMITH PIVLOCK ARENA WITH CHROMAPOP $189 The PivLock Arena doesn’t change from the frameless, interchangeable temple design worn by Luke McKenzie and Heather Wurtele in Kona. But what does change is the addition of Smith’s popular ChromaPop polarized lens technology, which separates blue/green and red/green light perception for ultra-sharp optical definition.

Smithoptics.com

EDITOR'S PICK LAVA MAGAZINE GEAR OF THE YEAR

2017

EDITOR'S PICK LAVA MAGAZINE GEAR OF THE YEAR

RUDY PROJECT SYNFORM PHOTOCHROMIC $349 The ultimate packable sunnies when space is at a premium, the Synform’s arms fold in half, then the frame itself folds again at the nose bridge, allowing the glasses to store in a half-sized sunglass case when not in use.

Rudyprojectusa.com

lavamagazine.com

2017

FOR FULL VIDEO, CLICK HERE

FOR FULL REVIEW, CLICK HERE

N O V / 16 WWW.2 02 0 M AG. COM

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20/20 HAVING A BALL 00021 FROM CHRISTIAN ROTH

Independents Day HERE’S YOUR OPPORTUNITY WITH OUR FULL FEATURE ON EYEWEAR AND SUNWEAR BRANDS DEEPLY STEEPED IN THE HERITAGE OF OPTICAL

• ELECTION ISSUE SPECIAL FEATURE: POTUS SPECS • 2 0 2 0 M A G . C OM / A P P S

STYLE FEATURE

| Independents Day | State of Independents Optical heritage born here.

Optical heritage worn here.

Stake YOUR claim.

SANDBURG from State Optical

From top: VUARNET VL1603 from Vuarnet; CARRERA 125/S from Safilo; RAY-BAN 3016-M from Luxottica; HIGHWIRE from Smith Optics; SILHOUETTE 8690 from Silhouette

48 • November 2016 20/20