Smith Brand Editorial Coverage March 2016

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March 2016 brand editorial:

Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863

Total seen monthly circulation: + 8,747,365 Total seen circulation year to date: + 36,087,594 Snow

espnW.com - Pointe Helmet - 322,641 Outside.com - Sidekick Helmet - 531,113 SKI Magazine - Vantage & I/O Goggle Woolrich Collab - 365,546 Transworld Business - ChromaPop Snow Lenses - 141,938

Sunglasses

Competitor - Ramona - 694,096 Eyecare Business - Guide’s Choice, Drake - 40,014 Jay Peak - Drake - unavailable SKI Magazine - Ramona - 365,546 TheManual - Elite ChromaPop lenses - 93,093 Vision Care Product News - Lowdown with ChromaPop - 37,086 Women’s Running - Colette - 87,994

Bike / Performance

Gear Patrol - Overtake - 1,091,962 Men’s Journal - Squad MTB - 763,033 Singtrack - Squad MTB - 1,500,000

Fish

Fish Alaska - Guide’s Choice (*Editor’s Choice) - 35,000 Marlin - Colson, Challis - 39,806 Outdoor Canada - Captain’s Choice - 1,400,000

Optical

Eyecessorize - New Releases - 46,291 Eyecare Business - Smith RX Lab - 40,014 Gear Caster - Smith RX Lab - 27,816 Invision - Smith RX Lab - 17,410 Malakye - Smith RX Lab - 222,774 ShopEatSurf - Smith RX Lab - 95,543 Snowboarding.com - Smith RX Lab - 96,692 Transworld Business - Smith RX Lab - 141,938 Vision Monday - Smith RX Lab - 67,647

Corporate News

ShopEatSurf - Smith Business Recap - 95,543 Transworld Business - E. Carlson Interview - 141,938

Surf

Invision - Leo Announcement - 17,410 ShopEatSurf - Leo Announcement - 95,543 Transworld Business - Leo Annoucement - 141,938

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.


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