Smith Brand Editorial Coverage December 2016

December 2016 brand editorial:

Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863

Total seen monthly circulation: + 43,922,669 Total seen circulation year to date: + 297,869,106 Snow

Aspen Peak - I/O Goggle with ChromaPop - 25,344 Backcountry - Pivot Helmet with MIPS - 36,409 Backcountry - I/O Goggle with ChromaPop - 36,409 BestProducts.com - ChromaPop Snow - 655,055 Big Life Magazine - ChromaPop Snow - 120,000 Bl!ss Magazine - Squad Goggle - 50,000 Blue Ridge Outdoors - I/O Goggle - 110,000 Forbes Travel Guide - Smith Goggles - 93,881 Forbes.com - I/O Women’s Goggles - 2,970,458 Freeskier - I/O7 Goggle - 70,000 Gear Institute - ChromaPop Snow - 148,175 Gear Patrol - Quantum Helmet - 2,100,000 GrindTV - Allure Helmet, I/O Goggle - 8,011,013 Made Man - Quantum Helmet - 3,748,664 Men’s Journal.com - I/O Goggle with ChromaPop Snow - 3,485,150 Men’s Journal Gear Lab - I/O Goggle - 758,298 Men’s Journal Gear Lab - Vantage Helmet - 758,298 Montage Magazine - Quantum Helmet - 10,000 New Jersey Record - Quantum Helmet - 1,200,000 Observer - Quantum Helmet - 675,454 Optical Prism - I/O Goggle with ChromaPop Snow - 10,700 Outside Bozeman - I/O Goggle - 20,000 Paste Magazine - Quantum Helmet - 3,153,100 Powder Magazine - I/O Goggle with ChromaPop Snow - 345,000 Powder.com - I/O Goggle with ChromaPop Snow - 224,000 SGI Weekly - Quantum Helmet - 1,400 SKI Magazine - I/O 7 Goggle - 319,913 SKI Magazine - Riot Goggle with ChromaPop Snow - 319,913 Snowboarder - ChromaPop Sun - 44,541 Snowboarder - Athlete Collections - 44,541

Snow

SnowboardMag.com - I/O Goggle, Maze Helmet - 52,470 The Inertia - Maze Helmet, Squad Goggle - 707,422 The Manual - Quantum Helmet - 151,225 Transworld Snowboarding - Squad Goggle - 515,000 Transworld Snowboarding - Maze Helmet - 515,000 Transworld Snowboarding.com - I/O Goggle - 238,000 Transworld Snowboarding.com - Maze Helmet- 238,000 Women’s Health - Vantage Helmet - 1,511,791

Sunglass

Outside Magazine - Marvine - 687,384 Parade Magazine - Bridgetown - 2,094,162 SELF - Comstock - 2,472,203 SHOT Business - PivLock Elite - 20,156

Bike

Bike Radar - PivLock Arena Max - 2,700,000 Cycling Tips -PivLock Arena - 1,500,000 Men’s Fitness - Maze Helmet - 700,035 PezCycling - ChromaPop Performance - 184,649

Fish

Sea Magazine - Suncloud Mosiac - 46,333 Southern Kayak - Guide’s Choice -unavailable Southern Trout - Guide’s Choice - 10,000

Optical

Eyecessorize - Founder - 2,392 Optical Prism - Lowdown Focus - 10,700 Vision Monday - Lowdown Focus - 20,031

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.

WORLD CUP CRAZY! THE FACTS, THE STATS, & THE FUROR OF THE FINALS

Rocky Mountain High Fashion REAL ESTATE REVEAL

TAKING THE REINS! NACHO FIGUERAS GEARS UP FOR SNOW POLO

WHAT’S SELLING IN TOWN INYANGA RANCH THE RUDINS’ CITY-MOUNTAIN MARVEL

PLUS BODE MILLER’S COOL COLLAB 3 NEW HI-TECH MUST-HAVES TOWN’S MOST STYLISH “IT” COUPLE HEART-WARMING AILS

aspenpeak-magazine.com NICHE MEDIA HOLDINGS, LLC

SPORT HI-TECH Toy tools: The lastest techy gear has come to define the on-mountain experience—this winter, that means (CLOCKWISE FROM BELOW) the ultra-light Oakley Mod 5 helmet ($200); waterproof GoPro Hero5 Black camera ($399); and Smith’s I/O goggles featuring the brand’s ultra-vivid ChromaPop lens technology ($180).

GET IN GEAR! UPGRADE YOUR EQUIPMENT AS WELL AS YOUR GAME WITH THIS SNOW SEASON’S TOP THREE MUST-HAVES.

Being on-mountain is about being one with nature, but skiers and snowboarders now thrill as much at tech advances as at newfound couloirs. Crystal clear vision, lighter-than-air protection, voicecontrolled recording: Here are this snow season’s best tech upgrades.

MUST-HAVE #2: OAKLEY MOD 5 HELMET

All mountain-goers know Oakley goggles, but this winter marks the company’s first foray into the helmet market. The Mod 5 is designed to work seamlessly with Oakley goggles for both perfect fit and ventilation.

Equipped with industry-leading MIPS technology, it’s also designed for maximum protection. Plus, like all Oakley wares, it looks good while doing it.

All items are available at Aspen Sports, 408 E. Cooper Ave., 970925-6331; aspensports.com

MUST-HAVE #1: SMITH CHROMAPOP GOGGLE LENSES

The human eye, you may not know, blurs blue, green, and red wavelengths when they cross one another in our visual spectrum. Enter Smith’s ChromaPop, a patented lens design that separates the hues to create clearer and more colorful visuals.

While the technology is already integrated into the eyewear company’s sunglasses, this winter marks its goggle debut.

MUST-HAVE #3: GOPRO HERO 5

The micro-camera that can do it all just keeps getting better: The newest GoPro, the Hero 5, is voice activated and comes with a remote control. That means no more fumbling around to press record in the cold—just say the command and all those glorious powder turns will live on in infamy. Plus, its two-inch display puts on-site editing in the palm of your hand.

.

170

ASPENPEAK-MAGAZINE.COM

PHOTOGRAPHY COURTESY OF OAKLEY (HELMET); COURTESY OF GOPRO (CAMERA, SNOWBOARDER); BY MARK WELSH/COURTESY OF SMITH (GOGGLES)

BY CHRISTINE BENEDETTI

LIFE, WELL LIVED

TRAILBLAZERS

UNCOVERING THE FROZEN WORLD OF DOG SLEDDING

WINTER 2016/17

MEN’S FREESTYLE

This winter, sport sleek fashions and innovative equipment on the mountain.  This super-clean Kjus MEN CUCHE SPECIAL EDITION JACKET is a collaboration between professional skier Didier Cuche, fabric producer Schoeller Textil AG and Kjus. The result is a tougher-than-nails piece of outerwear that reacts to variations in temperature, allowing heat to escape when necessary and holding onto it in the opposite situation, $1,999, at Montage boutiques.

 Brand-new this season, the Smith QUANTUM helmet is for the skier who skis in and out of bounds.

Crafted with Smith’s patented Aerocore construction, the helmet features an innovative exoskeleton design that provides ultimate protection for your head, $300, at Montage boutiques.

 The vintage look of this supersoft, Italian merino Aether ALPINE CREW SWEATER makes it as handsome off the hill as it is on. And the fact that it’s breathable while still being warm makes it all the more wearable, $250, at aetherapparel.com.



 The lightest alpine ski boot Atomic makes, the HAWX ULTRA 130 is easy to get used to thanks to Memory Fit, the brand’s heat-fitting technology that forms to the foot. And Atomic’s innovative Progressive Shell is reinforced everywhere you need it but has a reduced wall thickness that cuts the boot’s weight by 25 percent, $699.95, at evo.com.

Developed in conjunction with professional skier Aaron Blunck, POC’s FOVEA GOGGLE has a shape that allows for maximum vertical and peripheral vision and an optical-grade, anti-scratch, anti-fog lens for ideal viewing capability, $140, at pocsports.com.





The ergonomic fit of the waterproof, windproof and breathable 3L Gore-Tex Arc’teryx CASSIAR PANT makes it a great option for a long, fun day on the mountain as well as for a post-ski beer, $575, at arcteryx.com.

The virtually indestructible Hestra ARMY LEATHER PATROL GLOVE boasts a neoprene cuff and a removable liner, providing uncompromising warmth, while also being breathable and waterproof, $130, at Montage boutiques. M WINTER 2016/17 | 47 |

MONTAGE

gearhead

gearhead

Best in Class, Costa Saltbreak

W

hile the gap is narrowing and will continue to do so as new technologies emerge, when it comes to sunglasses, lenses made from glass are still the best in class.

For fly fishers sunglasses are not just a luxury they are a necessity. They protect your eyes from damaging UV rays; as well as dust, sand, insects, hooks, splitshot, tree branches and other things that could ruin your day. I never fish without them and neither should you…

It’s Still Glass…

gearhead

Sunglasses with polarized lenses also cut glare. They help you to see fish better which means more fish to the net. They also help you to see the river bottom better which helps you avoid tripping over rocks or logs, or inadvertently stepping into deep water— all of which can result in inconvenient and embarrassing swims.

Some polarized lenses work best in low light—some in bright light. Some improve contrast--some enhance color. Both of these help in regard to sight-fishing. Some are better in saltwater—some in freshwater.

Some provide better UV protection than others.

Polarized sunglasses come in many sizes, shapes, colors, materials and prices.

They can be bought for as little as $10 and run as high as $300 or more. Some are disposable--some are like a good rod or reel.

And like most other things today—you get what you pay for…

Glass lenses are the most optomically correct you can buy. This helps you see better while reducing eye fatigue caused by adjustments your body makes to compensate for less than perfect lenses. They are very scratch resistant and amazingly durable.

Glass is also the best material for making “photochromic” lenses which lighten and darken as the sunlight changes.

I bought my first pair of glass lens sunglasses 20ish years ago. They cost me roughly $150—a lot of money for a pair of sunglasses at the time. They were made by a company called Specialized Optics that was bought by Action Optics which was in turn bought by Smith Optics. I have never looked back and I now own multiple pairs.

gearhead

Hobie Bayside

gearhead

Mau Jim World Cup

gearhead

Glass lens sunglasses run from $150 to over $300.

Add a prescription or “cheater” and they can jump to over $500. They come in wire, plastic, rubber, carbon fiber and even wood frames in every color imaginable. Lenses come in amber, blue, brown, copper, grey, green and yellow. Some are mirrored—some are not.

Most glass lens sunglasses are backed by some sort of warranty. All cover material and workmanship defects. Many cover the frame for at least a couple of years—and some longer. Some offer fixed price lens replacements for the life of the glasses. Even when you are outside the warranty period, most vendors will work with you to fix or replace your glasses when problems arise.

High quality class lens polarized sunglasses are offered by companies such as Costa Del Mar (www. costadelmar.com), Hobie Polarized (www.hobiepolarized. com), Maui Jim (www.mauijim.com) and Smith Optics (www.smithoptics.com). Each offers multiple models in a variety of frame colors and lens options.

Sunglasses don’t have to be boring—they can and should be fun. They can be as much about fashion as function. They are an expression of your individualism and personality. Whether you want to blend in with the crowd or stick out like a sore thumb, you can use sunglasses to make any impression or expression you like.

Some of my favorite glass lens sunglasses are Costa Del Mar’s Saltbreak, Hobie Polarized’s Bayside, Maui Jim’s World Cup and Smith Optics’ Guides Choice.

These offer the perfect blend of form, fit and function. All are available in multiple frame and lens options.

If you have never tried a pair of glass lens sunglasses I strongly recommend you do so. I appreciate a good set of glasses as much as I do a good set of boots or waders. I value my glasses as much as I do my rods and reels. This is an area where I will not compromise.

While the initial investment may be high the cost of ownership is not.

gearhead

gearhead Smith Guides Choice

Glass Lens Sunglasses Pros and Cons Pros: Glass lens sunglasses are the most

optomically correct you can buy. They are also the most scratch resistant. In addition they are the best option for photochromic functionality.

Cons: At $150 or more a pair, glass lens

sunglasses are the most expensive you can buy. They are also shatter-resistant, not shatterproof as most non-glass lenses are.

Glass Lens Sunglasses Do’s and Don’ts •Try before you buy where possible to ensure proper fit. Otherwise pay close attention to the manufacturers fit specs.

•Look for frames that offer a lot of protection--larges lenses and wide sides.

•Sides with dropped earpieces help keep you from losing your glasses when looking down.

•Consider frames with rubber nose pads as these help prevent slippage.

•If you fish in hot or humid areas, or are prone to sweating, consider frames with flat vs. curved lenses as they are less prone to fogging.

•Always use a retainer strap. This will help prevent you from dropping or losing your glasses.

•Use only non-abrasive cloth to clean your glass lenses.

BOB MALLARD has fly fished for over 35 years. He owned and operated Kennebec River Outfitters in Madison, Maine from 2001 to 2015. Bob is a blogger, writer and author. His writing has been featured in blogs, newspapers, ezines and magazines at the local, state, regional and national levels. He has appeared on radio and television. Look for his books 50 Best Places Fly Fishing the Northeast •If you are going to buy only one pair and 25 Best Towns Fly Fishing for select a lens that performs best under Trout (Stonefly Press). Bob is also a the conditions you encounter most. fly designer for Catch Fly Fishing out •If you are going to buy more than one of Billings, Montana; as well as the pair choose models that address the northeast sales rep for both Stonefly broadest range of conditions possible.

Press and Catch. In addition he is on the R. L. Winston Rod Co. Pro Conclusion: There is no better Staff. Bob can be reached at www. option in regard to polarized kennebecriveroutfitters.com, www. sunglasses for fly fishing than those bobmallard.com, info@bobmallard.com with glass lenses—period, end of story. or 207-474-2500.