Smith Coverage Report for November 1-30, 2025
ARTICLES 78
2025 YTD ARTICLES 567
UVM / CIRCULATION
1,542,424,179
2025 YTD AUDIENCE REACH
9,934,293,584
TOP HITS
CNN Underscored
Glamour
Tom's Guide
Forbes
Men's Health
Wirecutter
Travel + Leisure
Yahoo
ARTICLES
Best Gifts For Cyclists: What to Get Your Favorite Bike Rider
Bikerumor | By Ron Frazelle, Tyler Benedict, Zach Overholt, Jordan Villella | Nov. 10, 2025
Engage Helmet
SIMILARWEB UVM
364,403
Active Lifestyle & Everyday Adventure Gift Guide
Active Gear Review | By Mark Ranum | Nov. 23, 2025
Network & Triad Helmets
SIMILARWEB UVM
13,228 LOCATION Steamboat Springs, CO CATEGORY Bike
Sea Otter Australia 2025 | A New Era Rolls Into Mogo
Flow Mountain Bike | Oct. 29, 2025
Smith Australia Sponsors Sea Otter Australia 2025
SIMILARWEB UVM
133,772
LOCATION Australia
CATEGORY Bike, Brand
These Black Friday MTB deals are actually worth buying
Singletracks | By Jeff Barber | Nov. 26, 2025
Forefront 3 Helmet
SIMILARWEB UVM
351,556 LOCATION Atlanta, GA
CATEGORY Bike
Dear Bike Industry: Can We Talk About Helmet Visors?
Bikerumor | By Jeremy Benson | Oct. 23, 2025
Payroll Helmet, Forefront 3 Helmet, Network Helmet
SIMILARWEB UVM
275,229 LOCATION North Carolina
CATEGORY Bike
I trained for a 31-mile cycling race in six weeks as a beginner. Here’s how it went
CNN Underscored | By Joe Bloss | Nov. 2, 2025
Persist Helmet
SIMILARWEB UVM
99,575,457 LOCATION New York, NY
CATEGORY Bike
Can We Talk About Helmet Visors?
Yahoo Life | Oct. 23, 2025
Payroll Helmet, Forefront 3 Helmet, Network Helmet
SIMILARWEB UVM
365,025,465 LOCATION New York, NY
CATEGORY Bike
*Updated* Outdoor Canada’s 2025 Holiday Gift Guide for anglers, hunters and outdoor enthusiasts
Outdoor Canada | By Outdoor Canada | Nov. 29, 2025
Backcast Sunglass
SIMILARWEB UVM 17,413 LOCATION Canada
A Failure Of Modern Fly Design
Flylab.fish | By Ethan Suero | Nov. 4, 2025
Brand Mention
SIMILARWEB UVM
1,609 LOCATION Denver, CO
Best Photochromic Sunglasses
Pack & Trail | By Ross Collicutt | Nov. 8, 2025
Guide's Choice Sunglass
SIMILARWEB UVM
3,568 LOCATION Canada
CATEGORY Eyewear - Angling
CATEGORY Eyewear - Angling
CATEGORY Eyewear - Angling
Ultimate Fishing Gear Guide 2025
Florida Sport Fishing | Nov. 24, 2025
Backcast Sunglass
SIMILARWEB UVM 4,940
LOCATION Lighthouse PT, FL
CATEGORY Eyewear - Angling
51 Best Gifts for Men to Buy in 2022: Apple, Bose, Nike, Aesop & More
Glamour | By Erin Miranda Parker, Erin Parker, Andrea Navarro | Nov. 11, 2025
Sliders Sunglass
SIMILARWEB UVM 5,458,327
LOCATION New York, NY
CATEGORY Eyewear - Lifestyle
13 Travel-Proof Sunglasses You'll Actually Wear Everywhere
We3Travel | By Harper Quinn | Nov. 6, 2025
Lowdown 2 Sunglass
SIMILARWEB UVM 180,450
LOCATION Providence, RI
CATEGORY Eyewear - Lifestyle
These Are the Most Exceptional, Expert-Tested, Rider-Approved Cycling Products of the Year
Bicycling Magazine | By Trevor Raab | Nov. 21, 2025
Sway Sunglass
SIMILARWEB UVM 881,111
LOCATION Easton, PA
CATEGORY Eyewear - Lifestyle
Smith Sliders Review: Aura Farming Its Own '90s Nostalgia
Believe In The Run | Nov. 5, 2025
Sliders Sunglass
SIMILARWEB UVM
282,291
LOCATION Baltimore, MD
CATEGORY Eyewear - Lifestyle
11 Editor-Approved Gifts for Backpackers and Hikers
Backpacker Magazine | By Maggie Slepian | Nov. 17, 2025
Lowdown 2 Sunglass
SIMILARWEB UVM
1,420,809
LOCATION Boulder, CO
CATEGORY Eyewear - Lifestyle
Fitness Gifts for Men
Run to the Finish | By Amanda Brooks | Nov. 19, 2025
Westward Sunglass
SIMILARWEB UVM
364,114
LOCATION United States
CATEGORY Eyewear - Lifestyle
Sunglasses S/S 2026 Retail Buyer's Guide
Boardsport Source | Nov. 14, 2025
2026 Eyewear New Releases
SIMILARWEB UVM
16,058
United Kingdom CATEGORY Eyewear - Lifestyle, Eyewear - Performance
The Best Gifts for Mountain Bikers: What to Get Your Favorite MTB Rider
Bikerumor | By Jeremy Benson | Nov. 11, 2025
Sliders Sunglass
SIMILARWEB UVM
364,403
LOCATION North Carolina
CATEGORY Eyewear - Lifestyle
Winter Camping Gear Checklist
Treeline Review | Nov. 1, 2025
Embark Sunglass
SIMILARWEB UVM
381,240
LOCATION United States
CATEGORY Eyewear - Performance
I built the ultimate running starter pack
Tom's Guide | By Jessica Downey | Nov. 19, 2025
Flywheel Sunglass
SIMILARWEB UVM
19,137,345
LOCATION New York, NY
CATEGORY Eyewear - Performance
Velo Holiday Gift Guide for Road Cycling
Velo | By Josh Ross | Nov. 17, 2025
Seeker Sunglass
SIMILARWEB UVM
585,660
LOCATION
United States
CATEGORY Eyewear - Performance
Eliot Jackson's On A Mission To Grow Cycling
Forbes | By Carlton
Reid
| Nov. 21, 2025
Brand Mention
SIMILARWEB UVM
50,739,115
LOCATION Jersey City, NJ
CATEGORY Eyewear - Performance
10 modelli di occhiali da sci da indossare sulle piste
Men's Health | By Nicolo Zanoncelli | Nov. 24, 2025
Wildcat Sunglass
SIMILARWEB UVM 14,445,530
LOCATION New York, NY
CATEGORY Eyewear - Performance
10 Best Ski Sunglasses for 2026 (and a Few to Skip)
thesnowchasers.com | Nov. 6, 2025
Wildcat & Embark Sunglasses
SIMILARWEB UVM 64,400
LOCATION United States
CATEGORY Eyewear - Performance
I Test Outdoor Equipment for a Living—These Are My 15 Favorite Pieces of Gear I've Used This Year
Men's Health | By Ryan Brower | Nov. 20, 2025
Venture Sunglass
SIMILARWEB UVM 14,445,530
LOCATION New York, NY
CATEGORY Eyewear - Performance
Black Friday 2025: The Best Deals For Skiers You'll Actually Buy
Adventure Sports Network | By Max Ritter | Nov. 25, 2025
4D MAG and Squad XL goggles,Embark and Pursuit sunglasses, Vantage 2 MIPS Helmet.
SIMILARWEB UVM
17,673
LOCATION Carlsbad, CA
Smith Wildcat Sunglasses Review
Active Gear Review | By Rocco Maiolo | Nov. 21, 2025
Wildcat Sunglass
SIMILARWEB UVM
13,228
CATEGORY EyewearPerformance, Snow
LOCATION Steamboat Springs, CO
CATEGORY Eyewear - Performance
The best Cyber Monday sunglasses deals you'll need to see to believe
Austin American-Statesman | By Alisha McDarris | Nov. 30, 2025
Venture Sunglass
SIMILARWEB UVM
2,300,842
LOCATION Austin, TX
CATEGORY Eyewear - Performance
The best Cyber Monday sunglasses deals you'll need to see to believe
Seattle PI | By Alisha McDarris | Nov. 30, 2025
Venture Sunglass
SIMILARWEB UVM
112,478
LOCATION Seattle, WA
CATEGORY Eyewear - Performance
Smith | Embark Sunglasses
Explore Big Sky | Nov. 14, 2025
Embark Sunglass
SIMILARWEB UVM 17,976
LOCATION Big Sky, MT
CATEGORY Eyewear - Performance
Smith Bobcat im Test Der photochrome Alleskönner für den Trail
velomotion.de | By Michael Faiß | Nov. 12, 2025
Bobcat Sunglass
SIMILARWEB UVM 77,850 LOCATION Germany
CATEGORY Eyewear - Performance
The best Cyber Monday sunglasses deals you'll need to see to believe
SFGate | By Alisha McDarris | Nov. 30, 2025
Venture Sunglass
SIMILARWEB UVM
10,240,287
LOCATION San Francisco, CA
CATEGORY Eyewear - Performance
Switchback Travel | The Best Editor-Recommended Gifts for Skiers and Snowboarders
Switchback Travel | By Ross Patton | Nov. 3, 2025
Level Helmet, I/O MAG Goggle, and Wildcat Sunglass
SIMILARWEB UVM 417,891
LOCATION Seattle, WA
CATEGORY EyewearPerformance, Snow
Velo Holiday Gift Guide for Gravel Cycling
Velo | By Josh Ross | Nov. 17, 2025
Seeker Sunglass
SIMILARWEB UVM
585,660
LOCATION United States
CATEGORY Eyewear - Performance
I'm a Gear Editor and These Are the 40 Best Gifts for Outdoorsy Guys
Men's Health | By Ryan Brower | Nov. 4, 2025
Venture Sunglass
SIMILARWEB UVM
14,445,530 LOCATION New York, NY
CATEGORY Eyewear - Performance
Gift and Gear Guide 2025
Explore Big Sky | Nov. 14, 2025
Preview Goggle, Vantage 2 Helmet, Embark Sunglass
SIMILARWEB UVM
19,814
LOCATION Big Sky, MT
CATEGORY EyewearPerformance, Snow
Quelques idées cadeaux pour les passionnés de vélo! - 1 - Vélo Mag
Vélo Mag | By Gilles Morneau | Nov. 17, 2025
Shift XL Mag Sunglass
SIMILARWEB UVM
9,756
LOCATION Canada
CATEGORY Eyewear - Performance
Your Holiday Gift Guide for Runners, By Runners (2025 Edition)
Believe In The Run | Nov. 26, 2025
Sliders Sunglass
SIMILARWEB UVM
282,291 LOCATION Baltimore, MD
CATEGORY Eyewear - Performance
Casco da sci: normative, modelli e marche
bintmusic.it | Nov. 28, 2025
Brand Mention
SIMILARWEB UVM 8,677 LOCATION Italy CATEGORY Snow
Tech-Savvy Winter Sports for Modern Adventurers
scottrobinsonandover.com | By Scott Robinson Andover | Nov. 4, 2025
Brand Mention
SIMILARWEB UVM
LOCATION ––CATEGORY Snow
Vendredi Fou: ce site québécois offre des MÉGA rabais sur l'équipement de plein air (VITE!)
Silo 57 | Nov. 27, 2025
Brand Mention
SIMILARWEB UVM
387,953 LOCATION Canada CATEGORY Snow
The Best Ski Goggles to Improve Your Downhill Visibility
Travel + Leisure | By Maggie Slepian | Jan. 24, 2025
4D MAG Goggle, Squad Goggle, Preview Goggle
SIMILARWEB UVM
11,824,095
LOCATION New York, NY
CATEGORY Snow
The
Best Ski and Snowboard Helmets of 2026
Ski Magazine | By Megan Michelson | Oct. 15, 2025
Rodeo & Vantage 2 Helmets
SIMILARWEB UVM
312,484 LOCATION Boulder, CO
CATEGORY Snow
Koroyd and Smith release next-gen Vantage 2 snow helmet with enhanced protection and ventilation
Outdoor Industry Compass | By Wolfgang Greiner | Nov. 5, 2025
Vantage 2 Helmet
SIMILARWEB UVM
5,289 LOCATION Germany
CATEGORY Snow
4 days in Utah: a luxury ski trip
Lonely Planet | By Acacia Gabriel | Nov. 11, 2025
Rodeo Helmet, 4D MAG Goggle
SIMILARWEB UVM
2,323,784
LOCATION Franklin, TN
CATEGORY Snow
Smith Preview Ski Goggle Review
Better Trail | By Vivika Stamolis, Henri Halle | Sept. 12, 2025
Preview Goggle
SIMILARWEB UVM
347,155
LOCATION United States
CATEGORY Snow
Inside the High-Tech Material Keeping Skiers' Heads Safe
Ski Magazine | By Corey Buhay | Nov. 26, 2025
Vantage 2 Helmet
SIMILARWEB UVM
312,484
LOCATION Boulder, CO
CATEGORY Snow
Take Less, Travel Light, Have More Fun: The Smarter Way to Pack for an International Ski Trip
GearJunkie | By Andy Cochrane | Nov. 3, 2025
Nexus Helmet, 4D MAG Goggle
SIMILARWEB UVM
1,100,469
LOCATION Minneapolis, MN
CATEGORY Snow
Platinum Pick 2026: Smith Tribute Goggles
Snowboard Magazine | By Mark Clavin | Nov. 12, 2025
Tribute Goggle
SIMILARWEB UVM
8,785
LOCATION Niwot, CO
CATEGORY Snow
Where Our Editors Are Traveling This Winter-And What We’re Bringing Along
Condé Nast Traveler | By
Squad Goggle
SIMILARWEB UVM
2,536,940
Jessica Sulima
| Nov. 21, 2025
LOCATION New York, NY, United States
CATEGORY Snow
Advanced Snowboard Kit | Better Trail
Better Trail | Nov. 7, 2025
Vantage 2 Helmet
SIMILARWEB UVM 239,646
LOCATION United States
CATEGORY Snow
Winter Gear Guide: 2026 Snowsports Picks at Backcountry.com
GearJunkie | Nov. 6, 2025
4D MAG Goggle, Vantage 2 Helmet
SIMILARWEB UVM
1,100,469
LOCATION Minneapolis, MN
Outfit for Winter Adventure
Outside Magazine | Nov. 12, 2025
4D MAG Goggle
SIMILARWEB UVM
3,153,618
LOCATION Boulder, CO
CATEGORY Snow
CATEGORY Snow
KUSA-TV (Denver, CO) | Nov. 4, 2025
Vantage 2 Helmet & Code Helmet, Preview Goggle & Squad MAG Goggle
SIMILARWEB UVM
1,850,323
LOCATION Denver, CO
CATEGORY Snow
2025 Holiday Gift Guide: Best Gifts for Teen Skiers and Riders
MomTrends | By Nicole Feliciano | Nov. 7, 2025
Glide Jr Helmet
SIMILARWEB UVM
9,560 LOCATION New York, NY
CATEGORY Snow
Switchback Travel | Best Ski Helmets of 2026
Switchback Travel | Nov. 20, 2025
Vantage 2 Helmet
SIMILARWEB UVM
417,891
LOCATION Seattle, WA
CATEGORY Snow
Gear Stash: Get Ready for First Chair 2025/2026 – SBC Skier
SBC Skier Magazine | By Chris German | Nov. 6, 2025
Preview Goggle
SIMILARWEB UVM
2,232 LOCATION Canada
CATEGORY Snow
Best Ski Goggles 2025/26
In The Snow | By Debbie Gabriel | Nov. 14, 2025
Preview and Squad Goggles
SIMILARWEB UVM
23,978
LOCATION England, United Kingdom
CATEGORY Snow
PlanetSKI Gear Review #2 Winter 2025/26
PlanetSKI | By Kisia Cove | Nov. 26, 2025
Squad XL Goggle
SIMILARWEB UVM
15,863
LOCATION United Kingdom CATEGORY Snow
PlanetSKI's Xmas Gift Guide for Skiers & Snowboarders
PlanetSKI | By James Cove | Nov. 13, 2025
Vantage 2 Helmet
SIMILARWEB UVM
15,863
LOCATIONUnited Kingdom CATEGORY Snow
264: Tirol West plus the Best Ski Helmets & Goggles in 2026
The Ski Podcast | Nov. 21, 2025
Vantage 2 Helmet
SIMILARWEB UVM
1,656
LOCATION United Kingdom CATEGORY Snow
Skibrillen-Test 2025: Die besten Modelle für Durchblick auf der Piste
Condé Nast Traveller Germany | By Susanna
Smith 4D MAG Goggle
SIMILARWEB UVM
186,618
LOCATION Germany
Take Less, Have More Fun
Yahoo Life | Nov. 3, 2025
Nexus Helmet, 4D MAG Goggle
SIMILARWEB UVM
379,430,737
LOCATION New York, NY
Gunst
| Nov. 23, 2025
CATEGORY Snow
CATEGORY Snow
Snow Gear for Kids: Ski Moms 2025 Gift Guide
MomTrends | By Nicole Feliciano | Nov. 6, 2025
Glide Jr Helmet & OTG Goggles
SIMILARWEB UVM
9,560
LOCATION New York, NY, United States
CATEGORY Snow
52 Best Gifts for Snowboarders 2025 (Tested)
Treeline Review | Oct. 30, 2025
Nexus & Vantage 2 Helmets, I/O MAG Goggle
SIMILARWEB UVM
381,240
LOCATION United States
CATEGORY Snow
Yahoo Life | Nov. 5, 2025
4D MAG Goggle, Method Pro Helmet
SIMILARWEB UVM
379,430,737 LOCATION New York, NY
CATEGORY Snow
The 3 Best Ski and Snowboard Goggles of 2025
Wirecutter | By Trey French | Oct. 28, 2025
I/O MAG Goggle
SIMILARWEB UVM
139,869,459 LOCATION New York, NY
CATEGORY Snow
28 Best Ski Gifts For the Snow Obsessed Winter Lovers in Your Life
Town and Country | By Elizabeth Angell | Nov. 7, 2025
4D MAG Goggle
SIMILARWEB UVM
2,816,584 LOCATION New York, NY
CATEGORY Snow
45 Gifts Every Skier Will Love
Travel + Leisure | By Lydia Price | Nov. 27, 2025
Method Helmet
SIMILARWEB UVM
9,556,081 LOCATION New York, NY
CATEGORY Snow
Vendredi fou : de gros rabais sport et plein air sur ce site internet québécois!
ESPACES | Nov. 26, 2025
I/O MAG S Goggle
SIMILARWEB UVM
154,729
LOCATION Canada, Montreal, QC, Canada
CATEGORY Snow
La tenue freeride de l'hiver 2026 par Snowleader
Skipass | Nov. 25, 2025
Rodeo Helmet, Skyline Goggle
SIMILARWEB UVM
178,018 LOCATION Rhône-Alpes, France
CATEGORY Snow
The Best Gifts for Winter 2024: Win the Holidays With These Cold-Weather Gear Ideas
GearJunkie | By Will Brendza, M.T. Elliott | Nov. 5, 2025
Method Helmet, 4D MAG Goggle
SIMILARWEB UVM
1,100,469
LOCATION Minneapolis, MN
CATEGORY Snow
Top 5 Smith Goggles: Your Ultimate Buying Guide
Kitchensty | Nov. 17, 2025
Squad, Vogue, I/O MAG Goggles
SIMILARWEB UVM
2,394
LOCATION United States
CATEGORY Snow
Circulation: 21,500
Fall Line Skiing Magazine
Vantage 2 Helmet, Squad XL Goggle, Pursuit Sunglass
United Kingdom Snow, Eyewear - Performance
Circulation: 80,000
Freeskier Magazine
Vantage 2 Helmet, Preview Goggle
United States Snow
Circulation: 87,633
Circulation: 44,907
Jackson Hole Magazine Preview Goggle
United States Snow
T3 Magazine Vantage 2 Helmet
United Kingdom Snow