Smith Brand Editorial Coverage Report for September 2017

Brand Editorial Coverage SEPTEMBER 2017 North America

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

September 2017 Brand Editorial Coverage Total seen monthly circulation: 32,967,757 Total seen circulation to date: + 317,023,838 SNOW

SUNGLASS

BackCountrySkiingCanada.com – Envoy Max Sunglasses – 130,000 Freeskier – Quantum Helmet & Squad XL Goggle – 70,000 Freeskier.com – Squad XL Google – 153,396 Ski Magazine – Riot Goggle – 319,913 Ski Magazine – Quantum Helmet – 319,913

CruisingWorld.com – Wayward – 147,619 OxygenMag.com – Attack Max – 134,572 TravelDailyMedia.com – PivLock V2 Max Elite – 150,000 Wirecutter.com – Suncloud Conductor – 5,303,542

OPTICAL BIKE / PERFORMANCE BestProducts.com – Forefront & Rover MIPS Helmets – 655,055 Bicycling – Attack Sunglasses – 336,600 Bicycle Retailer – Session Helmet & Smith Booth – 9,000 BikeMag.com – Session Helmet – 466,742 BikeRadar – Network Helmet – 2,500,000 BlisterGearReview.com – Rover Helmet – 117,888 CyclingNews.com – Network Helmet – 3, 494,036 CyclingTips.com – Network Helmet – 1,500,000 OutsideOnline.com – Attack Sunglasses – 3,726,189 TheMTBLab.com – Network & Session Helmets – 10,969 Velonews.com – Attack Sunglasses – 21,215 VitalMTB.com – Session & Venture Helmets, Attack Sunglasses – 441,378 VitalMTB.com – Smith Helmets & Goggles – 441,378

HealthTechInsider.com – Lowdown Focus – 15,771 MotivRunning.com – Lowdown Focus – 925,000 PopularMechanics.com – ChromaPop & Lowdown Focus – 11,867,040

CORPORATE NEWS ShopEatSurf.com – Eric Carlson Podcast – 47,141

Outlet: BackCountrySkiingCanada.com Link: http://backcountryskiingcanada.com/Smith-Envoy-Max Product: Envoy Max Sunglasses Unique Views Per Month: 130,000

Brand Editorial Coverage – September 2017

Outlet: Freeskier Issue: Sept 2017 Buyers Guide Product: Quantum Helmet & Squad XL Goggle Circulation: 70,000

Brand Editorial Coverage – September 2017

Outlet: Freeskier.com Link: https://freeskier.com/gear/smith-squad-xl-2017-2018 Product: Squad XL Goggle Unique Views Per Month: 153,396

Brand Editorial Coverage – September 2017

Outlet: SKI Magazine Issue: Gear Guide 2018 Product: Women’s Riot Goggle Circulation: 319,913

Brand Editorial Coverage – September 2017

Outlet: SKI Magazine Issue: Gear Guide 2018 Product: Quantum Helmet Circulation: 319,913

Brand Editorial Coverage – September 2017

Outlet: BestProducts.com Link: http://www.bestproducts.com/fitness/equipment/g610/safest-bike-helmets/ Product: Forefront & Rover MIPS Helmet Unique Views Per Month: 655,055

Brand Editorial Coverage – September 2017

Outlet: Bicycle Retailer Issue: Interbike Show Daily Day 2 Product: Session Helmet & Smith Booth Circulation: 9,000

Brand Editorial Coverage – September 2017

Outlet: BikeMag.com Link: http://www.bikemag.com/interbike-2017/interbike-2017-return-roundup/ Product: Session Helmet Unique Views Per Month: 466,742

Brand Editorial Coverage – September 2017

Outlet: Bikeradar.com Link: http://www.bikeradar.com/us/gear/article/gallery-the-weird-and-wonderful-of-interbike-2017-50874/ Product: Network Helmet Unique Views Per Month: 2,500,000

Brand Editorial Coverage – September 2017

Outlet: BlisterGearReview.com Link: http://blistergearreview.com/gear-reviews/smith-rover-helmet Product: Rover Helmet Unique Views Per Month: 117,888

Brand Editorial Coverage – September 2017

Outlet: CyclingNews.com Link: http://www.cyclingnews.com/news/gallery-the-weird-and-wonderful-of-interbike-2017/ Product: Network Helmet Unique Views Per Month: 3,494,036

Brand Editorial Coverage – September 2017

Outlet: CyclingTips.com Link: https://cyclingtips.com/2017/09/interbike-2017-live-tech-coverage-day-one/ Product: Network Helmet Unique Views Per Month: 1,500,000

Brand Editorial Coverage – September 2017

Outlet: OutsideOnline.com Link: https://www.outsideonline.com/2243926/these-11-products-are-future-cycling-gear Product: Attack Sunglasses Unique Views Per Month: 3,726,189

Brand Editorial Coverage – September 2017

Outlet: TheMTBLab.com Link: http://themtblab.com/2017/09/interbike-2017-helmets-bolle-abus-bern-smith-optics Product: Network & Session Helmets Unique Views Per Month: 10,969

Brand Editorial Coverage – September 2017

Outlet: Velonews.com Link: http://www.velonews.com/apparel-review/2017/09/smith-attack-max-sunglasses_448137 Product: Attack Sunglasses Unique Views Per Month: 21,215

Brand Editorial Coverage – September 2017

Outlet: VitalMTB.com Link: http://www.vitalmtb.com/features/New-Helmets-and-Sunglasses-From-Smith,2028 Product: Session & Venture Helmets, Attack Sunglasses Unique Views Per Month: 441,378

Brand Editorial Coverage – September 2017

Outlet: VitalMTB.com Link: http://www.vitalmtb.com/photos/features/INTERBIKE-2017 Product: Smith Helmets & Goggles Unique Views Per Month: 441,378

Brand Editorial Coverage – September 2017

Outlet: CruisingWorld.com Link: http://www.cruisingworld.com/best-sailing-sunglasses Product: Wayward Unique Views Per Month: 147,691

Brand Editorial Coverage – September 2017

Outlet: OxygenMag.com Link: https://www.oxygenmag.com/training/awesome-eyewear-for-athletes Product: Attack Unique Views Per Month: 134,572

Brand Editorial Coverage – September 2017

Outlet: TravelDailyMedia.com Link: http://www.traveldailymedia.com/usa/favorite-outdoor-adventure-travel-gear/ Product: PivLock V2 Max Elite Unique Views Per Month: 150,000

Brand Editorial Coverage – September 2017

Outlet: Wirecutter.com Link: https://thewirecutter.com/reviews/best-cheap-sunglasses/ Product: Suncloud Conductor Unique Views Per Month: 5,303,542

Brand Editorial Coverage – September 2017

Outlet: HealthTechInsider.com Link: http://healthtechinsider.com/2017/07/17/muse-powered-smartglasses-focus-video/ Product: Lowdown Focus Unique Views Per Month: 155,771

Brand Editorial Coverage – September 2017

Outlet: MotivRunning.com Link: https://www.motivrunning.com/running-shoes-and-gear/new-shades-will-get-zone/ Product: Lowdown Focus Unique Views Per Month: 925, 000

Brand Editorial Coverage – September 2017

Outlet: PopularMechanics.com Link: http://www.popularmechanics.com/technology/best-virtual-reality-headsets-glasses Product: ChromaPop & Lowdown Focus Unique Views Per Month: 11,867,040

Brand Editorial Coverage – September 2017

Outlet: ShopEatSurf.com Link: https://www.shop-eat-surf.com/content/ses-podcast-smith-brand-director-eric-carlson Product: Eric Carlson Podcast Unique Views Per Month: 47,141

Brand Editorial Coverage – September 2017