Smith Brand Editorial Coverage Report for October 2017

Brand Editorial Coverage OCTOBER 2017 North America

October 2017 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 55,890,192 Total seen circulation to date: + 372,914,030 SNOW BestProducts.com – Vantage MIPS Helmet – 655,055 MountainWeeklyNews – Various Goggles – 34,365 Outside – Quantum MIPS Helmet – 687,834 Outside – Squad XL Goggle – 687,834 Powder.com – Code Helmet Giveaway – 605,514 Self.com – Vantage Helmet – 3,163,262 SGBonline.com – Code Helmet – 24,137 Snowboarder.com – Code Helmet – 99,999 StyleofSport.com – Quantum Helmet – 8,494 Transworld Snowboarding – Maze Helmet – 87,658 Transworld Snowboarding – Squad XL Goggle – 87,658 TransworldSnowboarding.net – Code Helmet – 39,351 TransworldSnowboarding.net – Hyped Code Helmet – 39,351

BIKE / PERFORMANCE RoadBikeRider.com – Network & Squall Helmets – 38,248 RoadBikeRider.com – Attack Sunglasses – 38,248 TheMTBLab.com – Network & Session Helmets & Attack – 10,969

SUNGLASS ActiveJunky.com – Salty Crew Lowdown – 651,199 Brit + Co – Serpico 2.0 – 6,708,425 GearDiary.com – Lowdown – 96,247 Latina.com – Sidney – 435,586 OutsideOnline.com – Clayton – 3,746,814 Self.com – Feature – 3,163,262 Snocru.com – Lowdown & Bridgetown – unavailable OPTICAL MensFitness.com – Lowdown Focus – 11,537,012 VisionMonday.com – Lowdown Focus – 47,330 Cosmopolitan.com – Lowdown Focus – 9,380,434 GearJunkie.com – Lowdown Focus – 475,534 GearPatrol.com – Lowdown Focus – 3,786,526 GrindTV.com – Lowdown Focus – 8,009,072 HiConsumption.com – Lowdown Focus – 1,286,816 SGBonline.com – Lowdown Focus – 24,137 ShopEatSurf.com – Lowdown Focus – 47,141 Snowboarder.com – Lowdown Focus – 99,999 TransworldSnowboarding.net – Lowdown Focus – 39,351 VisionMonday.com – Smith Expands ChromaPOP – 47,330

Outlet: BestProducts.com Issue: http://www.powder.com/gear-locker/31-days-of-giveaways/31-days-giveaways-smith-2/ Product: Vantage MIPS Helmet Unique Views Per Month: 655,055

Brand Editorial Coverage – October 2017

Outlet: MountainWeeklyNews.com Issue: https://mtnweekly.com/reviews/eyewear/goggles/bestProduct: Various Goggles Unique Views Per Month: 34,365

Brand Editorial Coverage – October 2017

Outlet: Outside Issue: Winter 2017-2018 Product: Quantum MIPS Helmet Circulation: 687,834

Brand Editorial Coverage – October 2017

Outlet: Outside Issue: Winter 2017-2018 Product: Squad XL Goggle Circulation: 687,834

Brand Editorial Coverage – October 2017

Outlet: Powder.com Issue: http://www.powder.com/gear-locker/31-days-of-giveaways/31-days-giveaways-smith-2/ Product: Code Helmet Giveaway Unique Views Per Month: 605,514

Brand Editorial Coverage – October 2017

Outlet: Self.com Issue: https://www.self.com/gallery/skiing-snowboarding-essentials Product: Vantage Helmet Unique Views Per Month: 3,163,262

Brand Editorial Coverage – October 2017

Outlet: SGBonline.com Link: https://sgbonline.com/item-of-the-day-smith-code-helmet/ Product: Code Helmet Unique Views Per Month: 24,137

Brand Editorial Coverage – October 2017

Outlet: Snowboarder.com Link: http://www.snowboarder.com/videos/smith-code-victor-daviet-elena-hight-jake-blauvelt/ Product: Code Helmet Unique Views Per Month: 99,999

Brand Editorial Coverage – October 2017

Outlet: StyleofSport.com Link: http://styleofsport.com/olive-drab/ Product: Quantum Helmet Unique Views Per Month: 8,494

Brand Editorial Coverage – October 2017

Outlet: Transworld Snowboarding Issue: 2018 Gear Guide Product: Maze Helmet Circulation: 87,658

Brand Editorial Coverage – October 2017

Outlet: Transworld Snowboarding Issue: 2018 Gear Guide Product: Squad XL Goggle Circulation: 87,658

Brand Editorial Coverage – October 2017

Outlet: TransworldSnowboarding.net Link: http://snowboarding.transworld.net/videos/smith-introduces-code-damage-control/ Product: Code Helmet Unique Views Per Month: 39,351

Brand Editorial Coverage – October 2017

Outlet: TransworldSnowboarding.net Link: http://snowboarding.transworld.net/gear/hyped-smith-code-2018-helmet/ Product: Hyped Code Helmet Unique Views Per Month: 39,351

Brand Editorial Coverage – October 2017

Outlet: RoadBikeRider.com Link: https://www.roadbikerider.com/latest-rbr-newsletter-2017/298-issue-no-780/3128-2017-interbike Product: Network & Squall Helmets Unique Views Per Month: 38,248

Brand Editorial Coverage – October 2017

Outlet: RoadBikeRider.com Link: https://www.roadbikerider.com/latest-rbr-newsletter-2017 Product: Attack Sunglasses Unique Views Per Month: 38,248

Brand Editorial Coverage – October 2017

Outlet: TheMTBLab.com Link: http://themtblab.com/2017/10/interbike-2017-smith-optics.html Product: Network & Session Helmets & Attack Unique Views Per Month: 10,969

Brand Editorial Coverage – October 2017

Outlet: ActiveJunky.com Link: https://www.activejunky.com/articles/best-travel-surf-gear Product: Salty Crew Lowdown Unique Views Per Month: 651,199

Brand Editorial Coverage – October 2017

Outlet: Brit + Co Link: https://www.brit.co/trendy-birthday-gift-ideas-for-your-scorpio-bff/ Product: Serpico 2.0 Unique Views Per Month: 6,708,425

Brand Editorial Coverage – October 2017

Outlet: GearDiary.com Link: https://geardiary.com/2017/07/26/smith-optics-lowdown-sunglasses/ Product: Lowdown Unique Views Per Month: 96,247

Brand Editorial Coverage – October 2017

Outlet: Latina.com Link: http://www.latina.com/reverse-road-trips-fall Product: Sidney Unique Views Per Month: 435,586

Brand Editorial Coverage – October 2017

Outlet: OutsideOnline.com Link: https://www.outsideonline.com/2252411/best-budget-sunglasses Product: Clayton Unique Views Per Month: 3,746,814

Brand Editorial Coverage – October 2017

Outlet: Self.com Link: https://www.self.com/branded/article/slf/self-care-essentials-that-will-help-you-feel-calm Product: Feature Unique Views Per Month: 3,163,262

Brand Editorial Coverage – October 2017

Outlet: Snocru.com Link: https://blog.snocru.com/sunnies-to-be-sporting/ Product: Lowdown & Bridgetown Unique Views Per Month: unavailable

Brand Editorial Coverage – October 2017

Outlet: MensFitness.com Link: http://www.mensfitness.com/life/gearandtech/best-tech-infused-gear Product: Lowdown Focus Unique Views Per Month: 11,537,012

Brand Editorial Coverage – October 2017

Outlet: VisionMonday.com Link: http://www.visionmonday.com/vmail/vmailtechnology.aspx?issue_id=4214 Product: Lowdown Focus Unique Views Per Month: 47,330

Brand Editorial Coverage – October 2017

Outlet: Cosmopolitan.com Link: http://www.cosmopolitan.com/health-fitness/g12094751/7-products-that-will-get-rid-of-stress Product: Lowdown Focus Unique Views Per Month: 9,380,434

Brand Editorial Coverage – October 2017

Outlet: GearJunkie.com Link: https://gearjunkie.com/roundup/emerging-gear-10-05-2017#MeditationSunglasses Product: Lowdown Focus Unique Views Per Month: 475,534

Brand Editorial Coverage – October 2017

Outlet: GearPatrol.com Link: https://gearpatrol.com/2017/10/04/today-gear-october-4-2017/ Product: Lowdown Focus Unique Views Per Month: 3,786,526

Brand Editorial Coverage – October 2017

Outlet: GrindTV.com Link: http://www.grindtv.com/gear/gear-news-smith-launches-lowdown-focus-sunglass Product: Lowdown Focus Unique Views Per Month: 8,009,072

Brand Editorial Coverage – October 2017

Outlet: HIConsumption.com Link: http://hiconsumption.com/2017/10/smith-lowdown-focus-sunglasses/ Product: Lowdown Focus Unique Views Per Month: 1,286,816

Brand Editorial Coverage – October 2017

Outlet: SGBonline.com Link: https://sgbonline.com/item-of-the-day-smith-smart-sunglasses Product: Lowdown Focus Unique Views Per Month: 24,137

Brand Editorial Coverage – October 2017

Outlet: ShopEatSurf.com Link: http://www.shop-eat-surf.com/content/smith-launches-the-new-lowdown-focus Product: Lowdown Focus Unique Views Per Month: 47,141

Brand Editorial Coverage – October 2017

Outlet: Snowboarder.com Link: http://www.snowboarder.com/news/smith-launches-new-lowdown-focusProduct: Lowdown Focus Unique Views Per Month: 99,999

Brand Editorial Coverage – October 2017

Outlet: TransworldSnowboarding.net Link: http://snowboarding.transworld.net/news/smith-launches-new-lowdown-focus Product: Lowdown Focus Unique Views Per Month: 39,351

Brand Editorial Coverage – October 2017

Outlet: VisionMonday.com Link: http://www.visionmonday.com/vmail/vmailproductwatch.aspx?issue_id=4210 Product: Smith Expands ChromaPop Unique Views Per Month: 47,330

Brand Editorial Coverage – October 2017