Smith Route/Rover Helmet Coverage Recap

FOR FULL REVIEW, CLICK HERE

FOR FULL REVIEW, CLICK HERE

2016 MOUNTAIN BIKES AND ACCESSORIES 2017 MOUNTAIN BIKES AND ACCESSORIES

OVER 150 BIKES AND FRAMES | 300+ COMPONENTS, GEAR AND MORE

BUYER’S GUIDE

Price: $109.99 Features: Precision optics lens quality, light sensitive technology,impact protection,100% UV Protection.

Price: $69.99 to $99.99 Features: Designed for the varied conditions of enduro racing, the Soaza Goggle line features Shred’s anti-fog double lens system, hydrophilic treatment on the inner lens, and Shred NoClog hydrophobic vent foam that makes water drops slide away for improved air ow.

SQUAD

SMITH

Smithoptics.com

SHRED OPTICS Shredoptics.com

PROVOCATOR NOWEIGHT AIRFLOW

SOAZA

Price: $159.99 Features: The Provocator NowWeight AirFlow, features the company’s NoDistortion with NXT lenses, a liquid cast urethane based lens, and Rapid Photo which adapts quickly and progressively to changing light conditions for crystal clear vision.

Price: $85 Features: Available with two ChromaPop lenses with each frame, both featuring anti-fog coating. Tear-off compatible. Open lattice-style frame structure for maximum ventilation for fog resistance. Absorbent face foam. Helmet compatible.

PIVLOCK ARENA

SMITH Smithoptics.com

FUEL V.2

Price: $95 Features: Fully sealed frame with full vent foam for dust and mud resistance, ergonomic outrigger positioning system, ultra-wide silicone-backed strap. Roll/Tear Off compatible lens with in-lens tear off posts. Absorbent face foam. Available with two ChromaPop lenses.

164

SHRED OPTICS Shredoptics.com

SCOTT SPORTS Scott-sports.com

VECTOR

2017 Buyer’s Guide

Price: $189 Features: Lightweight, interchangable shield style sunglass with a 7x4 toric lens curvature. Featuring new ChromaPop Perfromance lenses to enhance visual clarity and highlight color denition. Comes with two ChromaPop lenses.

Price: $274.99 Features: The Rudy Project Sterling was designed with the aid of an Italian hat craftsman to provide the upmost in comfort & safety. 18 vents assure you’re properly cooled while the RSR7 retention system provides on-the-y, single-handed adjustment.

Price: $129.99 Features: Mips brain protection system, optimized ventilation, adjustable visor.

SMITH

Smithoptics.com

FOREFRONT MIPS Price: $250 Features: Lightweight Aerocore in-mold construction with ventilated protection featuring patented Koroyd material. Integrated skeletal structure. MIPS system available in all colors. VaporFit adjustable t System with 21 vents.

Adjustable / removable visor.

X-Static with reactive cooling performance lining.

Price: $109.99 Features: Light weight construction,Washable pads,D-ring closure, adjustable visor.

SHORT STACK Price: $179 Features: patent pending 360-degree otation system, which helps reduce rotational accelerations to the head during impact.

Combined with Slytech’s NoShock technology, a honeycomb cone structure integrated within the core of the helmet, the two systems dissipate linear and multidirectional forces to the head during impact.

SHRED Shredoptics.com

SCOTT SPORTS Scott-sports.com

VIVO PLUS

SPARTAN SCOTT SPORTS Scott-sports.com

RUDYE-rudy.com PROJECT

STERLING

ROVER MIPS Price: $180 Features: Lightweight Aerocore in-mold construction with zonal ventilated protection featuring patented Koroyd material. MIPS system available in all colors.

VaporFit adjustable t System with 20 optimized vents. Integrated visor.

X-Static with reactive cooling performance lining.

Ultra-light single layer webbing.

HELMETS

173

138 S H O W C A S E

SMITH ROVER | $150

HIGH-END SUNGLASS BRANDS HAVE BUILT AN INDUSTRY around getting us to spend an extra hundred bucks for fancier plastic. But the helmets made by Smith Optics actually happen to be worth it. Instead of traditional EPS foam, the Rover uses the Koroyd honeycomb structure, whose energy-absorption properties are designed to reduce impact to the brain in a crash.

Until now, Smith’s $220 Forefront was the least-expensive way to wrap this technology around your head. The Rover is priced at $150 ($180 for MIPS). The new lid looks more traditional than the Forefront because most of it is more traditional. But a generous region along each front side of the helmet is filled with a Koroyd panel. The now heavily studied science of brain injury shows these regions are the most sensitive and most likely to suffer an impact, so we’ll take it where we can get it. The rest of the helmet is remarkably breathable and comfortable. Its large vents are fed by deep, cross-ventilating channels, and the retention mechanism can be adjusted especially low for a deep fit. The also-low-but-non-adjustable visor was our only complaint. If you value seeing the trail far ahead of you, the Rover looks pretty sleek visor-less. –T.E.

SPECIALIZED 2FO CLIPLITE | $180

COMFORT AND PERFORMANCE DON’T HAVE TO BE MUTUALLY exclusive, and Specialized’s 2FO ClipLite shoes prove as much by combining casual-shoe style with efficient pedaling performance and toe protection for aggressive trail riding. The ClipLites are designed in conjunction with Specialized’s ergonomic Body Geometry footbeds, which are intended to increase efficiency and reduce the chance of injury by optimizing foot, knee and hip alignment. Additionally, the ClipLites use two independent Boa dials for quick and easy fit adjustment (a standard shoelace version is also available for $120). Design features and talking points aside, what makes the ClipLites stand out is their combination of XC-shoe performance with casual, flat-pedal shoe comfort. The soft, SlipNot-branded rubber sole does a nice job of providing traction for the occasional hike-a-bike section of trail, and when off the bike I didn’t look like Bambi walking on ice. I ran the ClipLites with both Shimano and HT clipless pedals and was able to fine-tune the engagement with ample cleat-position options. For many riders, the ‘unicorn’ of mountain bike footwear was a shoe incorporating the desirable qualities of both casual, flat-pedal shoes and the performance-oriented clipless variety. The ClipLites may not be covered in glitter and rainbows, but this unicorn actually does exist. –R.C.

FOR FULL VIDEO, CLICK HERE

FOR FULL REVIEW, CLICK HERE

FOR FULL REVIEW, CLICK HERE

#kegelstrong: toasting a ‘class act’ rei ditches novara for co-op cycles overhead too high? buy a van presented by: Wrenching Blind: Mechanic Ernest Lee of REI in Arcadia, California, had to change a flat blindfolded to duke it out for top tech honors at the Park Tool Mechanics Challenge on the show’s first day.

TOPLINE 2016 - ITS ALL NEW - CHECK IT OUT AT BOOTH#21042!

BC 5.16

BC 7.16

BC 9.16

BC 14.16

BC 16.16

BC 23.16

September 21– 23 Booth# 21042

www.sigmasport.com

Day 2

PROdUCT PICkS FROM THE SHOW

SWAGMAN Booth 11051

SPANK INDUSTRIES

The Sitkka hitch rack is built with performance and value in mind. It grips front wheels with its ratcheting hooks and secures back wheels with ratcheting straps, and is carbon-friendly and compatible with fat bikes. The threeposition rack also tilts back to access the rear of vehicles.

Suggested retail: $299 (two-bike rack, pictured), $425 (three-bike version)

Booth 8033 The OOZY Trail 395+ wheelset features an ultra-wide alloy rim with trail weight and true all-mountain strength. Combining Spank’s proprietary Dynamal alloy, patented Oohbah profile, and Bead Bite tubeless rim hooks, the OOZY Trail 395+ offers the perfect blend of strength and stiffness with unparalleled tubeless performance (tape and valves are included).

The rim’s 35-millimeter internal width is the perfect solution for riders seeking an ultra-wide aggressive trail rim model. Rims are available in black, blue, red and green with shot-peen anodized finishes, in 27.5-inch (2,080 grams) and 29-inch (2,170 grams) sizes.

Suggested retail: $649

NALINI Booth 16044 (Albabici booth, Italian Pavilion) Nalini’s new 2017 Red Label Summer Collection offers an attractive array of breakthrough pieces, including the San Zeno seamless, medium-weight mesh jersey. Features include Nalini’s own Hot Moa Medium fabric, made from thermo-cool yarn; 3D construction at the sides and back for better compression; mesh construction at the back and under-sleeves for improved ventilation; full-length zip with camlock puller; and three back pockets.

Suggested retail: $119.95

OSPREY Booth 9044 Osprey’s Talon 11 (men’s) and Tempest 9 (women’s, pictured) mountain biking packs feature the brand’s updated AirScape back panel, which delivers ventilation as well as a consistent contact surface while utilizing 30 to 40 percent less material. In addition, the new lumbar-tohipbelt wrap design improves comfort, while close-fitting suspension stabilizes loads. Other features include an external hydration sleeve, dual zippered panel access to main compartment, LidLock helmet attachment, side stretch mesh pockets and two zippered hip-belt pockets.

Suggested retail: $100

SMITH Booth 14160

YUBA BICYCLES Booth CIR7 (The Circuit test track) The Yuba Curry cargo bike now comes in two flavors: Spicy and Sweet. The Sweet Curry is a pedal-powered version of its electrified brother the Spicy Curry. Sure to be an instant crowd favorite, the Sweet Curry boasts the same aluminum frame of oversized tubing, 20-inch rear wheel and extra-long rear deck for maximum hauling capacity — ready to haul up to 300 pounds.

Suggested retail: $2,199

Made with lightweight in-mold Aerocore construction featuring Koroyd technology, the Route road helmet has zonal ventilated protection in targeted impact areas to offer coverage where it matters most.

It offers AirEvac ventilation through 18 vents and channels for heat dispersion, and is also available in a MIPS version that reduces rotational forces the brain is vulnerable to during impacts to the head.

Suggested retail: $150, $180 (with MIPS liner)

3

FOR FULL REVIEW, CLICK HERE

August 1, 2016

bicycleretailer.com

Vol. 25 Number 13

PRESSCAMP COVERAGE BEGINS ON PAGE 

A new battleground emerges as IBD brands go omnichannel Raleigh sees higher-end sales in the early going, while Trek moves bread-and-butter models.

By Steve Frothingham

KENT, Wash. — When Bicycling magazine bestowed a coveted “Editor’s Choice” award on the Raleigh Clubman Disc road bike last year, it created a test case of sorts for omnichannel marketing by an IBD brand.

Cyclists interested in the $1,100 steelframed adventure bike followed a link from the Bicycling.com article to the Raleigh website. Once there, Raleigh was

able to monitor their clicks, like a shop keeper invisibly following a customer around a store.

“Traffic on the [Clubman] product page skyrocketed,” said Larry Pizzi, senior vice president of Raleigh Bicycles. “They would come in from [Bicycling.com], go to the product page and then go to our dealer locator page.”

What happened next wasn’t great for Continues on page 20

Salsa sets out on new adventure with REI — much to chagrin of IBDs

By Lynette Carpiet

STATESVILLE, N.C. — A few days after Salsa let dealers know that it would begin selling through some REI stores, Jeff Archer sent out an email to customers offering markdowns of up to 33 percent on Salsa bikes at his store, First Flight Bicycles.

Archer admitted he had too much money invested in Salsa for a shop his size and needed to clear out stock. But he also said it was a bit of a reaction

to the news.

“Right now we’re leaning toward dropping Salsa as a brand,” he said.

“I would say we’re probably 80 percent sure that we’re dropping Salsa.

It’s frustrating because we have four years building the brand and promoting it. I hate to throw that all away. I hate to build up a brand and for REI to come in and take it from us in the local market.”

REDEFINED AGAIN.

THE NE W DIGITAL PRESSURE DRIVE.

FOR DETAILS, CONTACT: (805) 704-8587 OR USA-SALES@LEZYNE.COM

Continues on page 27

24

Photo by LiFT Photo

Photo by Billy Michels Photography

Photo by LiFT Photo

PressCamp

First-time PressCamp attendee Thule showed its new racks to editors, and gave some the opportunity to try them firsthand with VIP shuttles in two rack-equipped Audis.

Photo by Billy Michels Photography

Open Cycle, the Swiss brand started by Cervélo co-founder Gerard Vroomen and former BMC chief executive Andy Kessler, attended PressCamp for the first time. It showed off its second mountain bike, the One+, a 27.5-plus compatible 29-inch frame that weighs less than 900 grams.

Park City’s aspen-covered slopes and plethora of trails made for scenic and fun bike testing conditions.

Photo by LiFT Photo

Editors got to try 3T’s Exploro aero gravel bike for the first time at PressCamp.

Blue Bicycles’ Orli Chinea (right) shows the company’s first mountain bike models to Cycling Tips’ James Huang during a one-on-one PressCamp meeting.

White Lightning marketing director Derek Goltz (left) and vice president of sales Dan Rowe’s moonshine-soaked cherries were a hit at Outdoor and Bike PressCamp’s final dinner.

Veteran PressCamp exhibitor Smith launched two new helmets built with Koroyd, which also exhibited there. The Route road and Rover mountain helmets (pictured) come in at lower price points of $150 and $180 with MIPS than predecessor models the Overtake and Forefront.

Both are available at retail now.

TO VIEW VIDEO, CLICK HERE

FOR FULL REVIEW, CLICK HERE

FOR FULL REVIEW, CLICK HERE

FOR FULL REVIEW, CLICK HERE

FOR FULL REVIEW, CLICK HERE

FOR FULL REVIEW, CLICK HERE

FOR FULL REVIEW, CLICK HERE