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OCTOBER 2013 AD SUMMARY

ADVERTISING CONTACT: Cassie Abel | cassie@smithoptics.com | 208-727-6593

PRINT PLACEMENTS MAINSTREAM:

SNOWBOARD:

Men’s Jouranl - Fall Gear Guide

BL!SSS - October

OPTICAL:

Frequency - Early Winter (11.2)

VCPN - October (VEW)

Snowboard - November

Eyecare Business - October

JH Snowboarder - Annual

BIKE / ENDURANCE:

King Snow - November

Decline - Nov/Dec - Interbike

Snowboarder - Accessories Guide

MOTO:

Snowboard Colorado - November

Cycle News - Issue 39-43

SKI:

TW Moto - November

Ski Journal - Early Winter (7.2)

FISH:

Powder - Resort/Heli Guide

Fly Rod & Reel - Fall

Newschoolers Yearbook - Annual

SURF: Surfer - Holiday Gift Guide (only)

DIGITAL PLACEMENTS SurferMag.com

VurbMoto.com

PowderMag.com

Surf.Transworld.net

Adventure-Journal.com

NewSchoolers.com

VitalMX.com

TetonGravity.com

Transworld.Snowboarding.net

Snowboarder.com

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com


Men’s Journal  –  Fall  Gear  Guide  


VCPN -­‐  Octoberv  


Eyecare Business  -­‐  October  


Decline –  Oct/Nov  -­‐  Interbike  


Cycle News  (Various  TBD)  


TW Moto  -­‐  November  


Fly Rod  &  Reel  -­‐  Fall  


BL!SSS -­‐  October  


Frequency –  11.2  


Snowboard -­‐  November  


JH Snowboarder  -­‐  Annual  


King Snow  -­‐  November  


Snowboard Colorado  -­‐  November  


Ski Journal  –  Early  Winter  (7.2)  


Newschoolers Yearbook  -­‐  Annual  

2013 Smith Optics October Advertising Report  

Ad placements and creatives during the month of October 2013

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