Smith Optics - Global Editorial Coverage Report - Q2 2014

Smith Optics Global Editorial Coverage Report 2nd Quarter -­‐ 2014

United States Highlights 2nd Quarter -­‐ 2014

Title: Men’s Health Issue /Country: April / US Product Featured: Vantage / Vice Monthly Circula8on: 2,491,819

Title: Outside Magazine Issue /Country: April / US Product Featured: Touchstone ChromaPop Monthly Circula8on: 675,000

Title: Powder Issue /Country: April / US Product Featured: Mt. Shasta, I/OS Archive Monthly Circula8on: 339,752

Title: SKI Issue /Country: April / US Product Featured: Gibson Monthly Circula8on: 455,438

Title: PinkBike.com Issue /Country: April / US Product Featured: Fuel v.2 Sweat-­‐X Goggle Monthly Circula8on: 1,847,054

Title: Self.com Issue /Country: May / US Product Featured: Pivlock V2 Monthly Circula8on: 4,238,164

Title: Men’s Journal Issue /Country: May / US Product Featured: Forefront Helmet Monthly Circula8on: 3,646,000

Title: RunnersWorld.com Issue /Country: May / US Product Featured: Lowdown ChromaPop Monthly Circula8on: 2,144,735

Title: FastCompany.com Issue /Country: June / US Product Featured: Forefront Helmet Monthly Circula8on: 14,907,344

Title: Wired.com Issue /Country: June / US Product Featured: Lowdown ChromaPop Monthly Circula8on: 12,102,110

Title: Outside Magazine Issue /Country: June / US Product Featured: PivLock Overdrive, Forefront Monthly Circula8on: 675,000

Title: Gizmodo Issue /Country: June / US Product Featured: Forefront IDEA Award Monthly Circula8on: 16,474,077

Title: Salt Water Sportsman Issue /Country: June / US Product Featured: Dockside ChromaPop Monthly Circula8on: 138,000

Title: Cabela’s Journal Issue /Country: June / US Product Featured: ChromaPop Monthly Circula8on: 120,000

New Zealand Highlights 2nd Quarter -­‐ 2014

Title: Ski and Snow Issue /Country: May / NZ Product Featured: Helmet & Goggle Print Circula8on: 18000 Web Monthly Impressions:

Title: NZ Snowboarder Issue /Country: May /NZ Product Featured: I/O7, Squad, Maze Print Circula8on: 9000 Web Monthly Impressions:

Title: Manual Magazine Issue /Country: May / NZ Product Featured: Lowdown, Mt. Shasta, Maze, Holt, I/OX, Vice Print Circula8on: 7500 Web Monthly Impressions:

Title: NZ Skier Mag Issue /Country: May / NZ Product Featured: Helmet & Goggle Print Circula8on: 8000 Web Monthly Impressions: 6500

Title: Wilderness Magazine Issue /Country: May / NZ Product Featured: I/O, Variance, Mastermind Print Circula8on: 16000 Web Monthly Impressions: 7500

Mexico Highlights 2nd Quarter -­‐ 2014

Title: Caras Sport Issue /Country: March Product Featured: Smith Opdcs Marvin Print Circula8on: 95,000

hfp://www.glits.mx/blog/eco-­‐chic/lentes-­‐ecologicos-­‐smith-­‐opdcs

Title: Glits.mx Issue /Country: June 17 Product Featured: Smith Opdcs Evo Web Monthly Impressions: 23,000

hfp://www.pequenasjoyas.com/2014/06/las-­‐marcas-­‐de-­‐safilo-­‐en-­‐ss2014.html

Title: pequenasjoyas.com Issue /Country: June 1 Product Featured: Smith Opdcs Web Monthly Impressions: 8,900

EU Highlights 2nd Quarter -­‐ 2014

Title: JOY Issue /Country: April / Germany Product Featured: Cornice / sunglasses Print Circula8on: 280.000 Price/Page: € 27.000,-­‐

Title: KURIER Freizeit Issue /Country: 2014-­‐05-­‐17 / Austria Product Featured: Marvine / sunglasses Print Circula8on: 265.508 Price/Page: € 4.500,-­‐

Title: Tirolerin Issue /Country: May / Austria Product Featured: Cornice / sunglasses Print Circula8on: 213.000 Price/Page: € 3.800,-­‐

Title: Tirolerin Issue /Country: May / Austria Product Featured: Cheetah / sunglasses Print Circula8on: 213.000 Price/Page: € 3.800,-­‐

Title: Tirolerin Issue /Country: May / Austria Product Featured: Mt. Shasta / sunglasses Print Circula8on: 213.000 Price/Page: € 3.800,-­‐

Title: ICON – Welt am Sonntag Issue /Country: May / Germany Product Featured: Marvine / sunglasses Print Circula8on: 400.850 Price/Page: € 24.350,-­‐

Title: FIT FOR FUN – ONLINE Issue /Country: 2014-­‐05-­‐26 / Germany Product Featured: Mastermind / sunglasses Web Monthly Impressions: 830.000

Title: The Red Bulledn Issue /Country: June / Austria Product Featured: Approach / sunglasses Print Circula8on: 1.092.324 Price/Page: € 34.900,-­‐

Title: Bikeboard.at Issue /Country: 2014-­‐06-­‐26 / Austria Product Featured: Overtake helmet Web Monthly Impressions: 1.177.852

Title: JOY Issue /Country: June / Germany Product Featured: Lowdown / sunglasses Print Circula8on: 280.000 Price/Page: € 27.000,-­‐

Title: JOY Issue /Country: June / Germany Product Featured: Lowdown / sunglasses Print Circula8on: 280.000 Price/Page: € 27.000,-­‐

Title: 365Mountainbike.it Issue /Country: June / Italy Product Featured: Overtake Web Monthly Impressions: 127,000

Title: MEN’S HEALTH Issue /Country: May / France Product Featured: Pivlock Overdrive Print Circula8on: 76 353 ex

29 MAI 2014 Presse Internet

Title: SPORT&STYLE.FR Issue /Country: 29th May / France Product Featured: Marvine Web Monthly Impressions: 771,120

02 JUIN 2014 Presse Internet

hfp://www.frequenceopdc.fr/voir-­‐toutes-­‐les-­‐videos/videos/viewvideo/1095/communicadon/smith-­‐opdcs-­‐regarde-­‐vers-­‐le-­‐passe.html

Title: FREQUENCEOPTIC.FR Issue /Country: JUNE / France Product Featured: Archive collecdon Web Monthly Impressions: 383,150

30 JUIN 2014 Presse Internet

hfp://www.montagnetv.com/programmes/video/x2063b0/la-­‐norma-­‐aussois-­‐emission-­‐01-­‐saison-­‐02-­‐freewheels-­‐2014

Title: MONTAGNETV.COM & TV channel Issue /Country: June / France Product Featured: Forefront Helmet Web Monthly Impressions: 106,029

Korea Highlights 2nd Quarter -­‐ 2014

hfp://www.outdoornews.co.kr/

Title: Outdoor Issue /Country: April/ Korea Product Featured: Pro-­‐Rider Print Circula8on: 30,000 Web Monthly Impressions: 100,000

hfp://www.outdoornews.co.kr/

Title: Camping Issue /Country: April / Korea Product Featured: Lowdown Print Circula8on: 30,000 Web Monthly Impressions: 100,000

hfp://e-­‐menshealth.design.co.kr/

Title: Men’s Health Issue /Country: May / Korea Product Featured: V2 Print Circula8on: 100,000 Web Monthly Impressions: 200,000

hfp://e-­‐menshealth.design.co.kr/

Title: Men’s Health Issue /Country: May / Korea Product Featured: Master Mind Print Circula8on: 100,000 Web Monthly Impressions: 200,000

hfp://ridemag.co.kr/

Title: Ride Magazine Issue /Country: June / Korea Product Featured: V2 Print Circula8on: Web Web Monthly Impressions: 300,000

Title: Travie.com Issue /Country: June / Korea Product Featured: Lowdown Print Circula8on: 100,000 Web Monthly Impressions: 200,000

Title: Bicycle Life Issue /Country: June/ Korea Product Featured: Delano Print Circula8on: 50,000 Web Monthly Impressions: 70,000

Japan Highlights 2nd Quarter -­‐ 2014

Title Issue/Country

TRANSWORLD JAPAN April / Japan

Product Featured TOWNSEND MATTE BLACK Print Circuladon Sport

100,000 Snowboard

Title Issue/Country

SURF & SNOW ( WEB )

Product Featured

GOGGLES & HELMETS

Print Circuladon

7,823,000 hits

Sport

SKI & SNOWBOARD

April 4th / Japan

Title Issue/Country Product Featured Print Circuladon Sport

LANDNE APRIL / Japan Sunglass / No.8 & No.5 120,000 OUTDOOR

Title Issue/Country

CYCLE SPORTS

Product Featured

Sunglass SWING White/Blue

Print Circuladon

200,000 ROAD BIKE

Sport

May / Japan

Title Issue/Country

Bravoski

Product Featured

Helmets & Goggles

Print Circuladon

70,000 Ski

Sport

May / Japan

Title Issue/Country

CYCLE SPORTS

Product Featured

Sunglass SWING White/Blue

Print Circuladon

200,000 ROAD BIKE

Sport

June / Japan

Title Issue/Country Product Featured Print Circuladon Sport

PEAKS June / Japan Sunglass / SWING WHITE/BLUE 150,000 OUTDOOR

Title Issue/Country

Soto

Product Featured

Sunglass / AB5 BLACK

Print Circuladon

50,000 OUTDOOR

Sport

June / Japan