Global Brand Editorial Coverage Report
April 2024
Contents Summary 3 BIKE 6 SUNGLASS 36 SNOW 63 BRAND NEWS 67 Global Brand Editorial Coverage Report 2
Summary
Global Brand Editorial Coverage Report 3
Pieces of Coverage
Total number of online, o ine and social clips in this book 177M Audience
Combined total of publication-wide audience gures for all outlets featuring coverage
3.14B
YTD Audience
A rolling sum for 2024 of audience gures for all outlets featuring coverage
53
Global Brand Editorial Coverage Report 4
Global Brand Editorial Coverage Report 5
BIKE
26 pieces
Global Brand Editorial Coverage Report 6
Bicycling United States 1.53M Unique Visits Provided by April 22, 2024 • ONLINE The Hottest Road and Gravel Bikes and Gear for Spring bicycling.com/bikes-gear/a60480719/roa…
Global Brand Editorial Coverage Report 7
Triad Helmet, Aleck CS sensor, Motive Sunglass,
Global Brand Editorial Coverage Report 8
Global Brand Editorial Coverage Report 9
Vital MTB United States 310K Unique Visits Provided by April 20, 2024 • ONLINE Sea Otter Coverage: Smith vitalmtb.com/photos/features/pit-bits-sea… New Colorways of Forefront 2 Global Brand Editorial Coverage Report 10
MTB-News.de Germany 765K Unique Visits Provided by April 21, 2024 • ONLINE Sea Otter Classic 2024: Smith PayrollHelm, Salsa Moraine… mtb-news.de/news/sea-otter-classic-202… Payroll Helmet, Aleck CS sensor Global Brand Editorial Coverage Report 11
Pinkbike United States 1.43M Unique Visits Provided by April 18, 2024 • ONLINE Randoms Round 1Sea Otter 2024 pinkbike.com/news/randoms-round-1-sea… Payroll Helmet, Venture Sunglass Global Brand Editorial Coverage Report 12
The MTB Lab United States 10.7K Unique Visits Provided by April 23, 2024 • ONLINE Sea Otter 2024Smith themtblab.com/2024/04/sea-otter-2024… Motive Sunglass, Payroll Helmet, Triad Helmet, Aleck CS sensor Global Brand Editorial Coverage Report 13
Escape Collective United States 435K Unique Visits Provided by April 22, 2024 • ONLINE Tech gallery: 2024 Sea Otter Classic, part three - Escape… escapecollective.com/best-new-tech-at-2…
Global Brand Editorial Coverage Report 14
Triad Helmet, Payroll helmet, Aleck CS sensor
Electric Bike Report
142K Unique Visits Provided by April 19
2024 • ONLINE The Sea Otter Classic: Day 1’s Coolest Stu electricbikereport.com/sea-otter-classic-d…
United States
,
Global Brand Editorial Coverage Report 15
Triad Helmet, Aleck CS sensor
Global Mountain Bike Network
United Kingdom 15.2K Unique Visits Provided by April 18, 2024 • ONLINE New Bikes + Gear | Sea Otter 2024 Day 1 gmbn.com/video/new-bikes-gear-sea-ott… Payroll Helmet, Aleck CS sensor Global Brand Editorial Coverage Report 16
The Red Bulletin
United States / United Kingdom
426K Circulation April 01
2024 • PRINT Bike Gear Guide
Spring 2024
,
-
Global Brand Editorial Coverage Report 17
Mainline Helmet, Rhythm MTB Goggle
Global Brand Editorial Coverage Report 18
o -road
United Kingdom 256K Unique Visits Provided by April 03, 2024 • ONLINE Best mountain bike goggles 2024 o .road.cc/content/buying/best-mountain…
Global Brand Editorial Coverage Report 19
.cc
Fuel V2 Goggle
The Loam Wolf United States 82.2K Unique Visits Provided by April 29, 2024 • ONLINE Review: Smith Payroll MTB Helmet theloamwolf.com/2024/04/29/review-smi… Payroll Helmet in Aleck CS Global Brand Editorial Coverage Report 20
United States 542K Unique Visits Provided by April 05, 2024 • ONLINE Friday Debrief: Bolton Pizza Holder, Basket Mat, Sun… bikepacking.com/news/friday-debrief-111/ Smith x Aleck Partnership Global Brand Editorial Coverage Report 21
BIKEPACKING.com
Provided by
ONLINE Smith integra i sensori Aleck sui caschi 2024 365mountainbike
…
Global Brand Editorial Coverage Report 22
365mountainbike Italy 12.5K Unique Visits
April 05, 2024 •
.it/news/smith-integra-i
Smith x Aleck Partnership
The MTB Lab United States 10.7K Unique Visits Provided by April 08, 2024 • ONLINE Smith Announces Integration of Aleck CS Crash Sensor int… themtblab.com/2024/04/smith-announce… Smith x Aleck Partnership Global Brand Editorial Coverage Report 23
Bikelive
Unique Visits
ONLINE Smith intègre le capteur Aleck
Global Brand Editorial Coverage Report 24
Italy 11.2K
Provided by April 05, 2024 •
Crash Sensor bikelive.com/smith-integre-le-capteur-ale… Smith x Aleck Partnership
MTB Magazine United Kingdom 19.3K Unique Visits Provided by April 09, 2024 • ONLINE Smith Integrates Aleck Crash Sensor into Four Bike… imbikemag.com/mountain-bike-news/202… Smith x Aleck Partnership Global Brand Editorial Coverage Report 25
Mountain Bike Action Magazine United States 110K Unique Visits Provided by April 05, 2024 • ONLINE SMITH ANNOUNCES INTEGRATION OF ALECK CS CRASH… mbaction.com/smith-announces-integrati… Smith x Aleck Partnership Global Brand Editorial Coverage Report 26
1.81M Unique Visits Provided by April 11, 2024 • ONLINE Emerging Gear gearjunkie
com
emerging-gear
emerging…
GearJunkie United States
.
/
/
Global Brand Editorial Coverage Report 27
Triad Helmet with Aleck CS sensor
United States
Bikerumor
532K
New Smith Triad Road, Gravel & XC Helmet Adds Anoth…
…
Unique Visits Provided by April 12, 2024 • ONLINE
bikerumor.com/smith-triad-road-gravel-xc
Global Brand Editorial Coverage Report 28
Triad Helmet in Aleck CS
Velo
States 745K Unique Visits Provided by April 20, 2024 • ONLINE Smith's New Triad Helmet Has an Integrated Aleck… velo.outsideonline.com/road/road-gear/s…
United
Global Brand Editorial Coverage Report 29
Triad Helmet, Aleck CS sensor
ilGiornale
it
12M
Provided
ONLINE A piedi o in bici, ecco l’estate tech dell’outdoor ilgiornale
it/news
moda
piedi
o-bici-ecco…
.
Italy
Unique Visits
by April 20, 2024 •
.
/
/
-
Global Brand Editorial Coverage Report 30
Triad Helmet, Vert Pivlock Sunglass
storiedieccellenza.it/casco-smith-triad/
12
3K Unique Visits Provided
ONLINE
Storie Di Eccellenza Italy
.
by April 12, 2024 •
Casco Smith Triad
Global Brand Editorial Coverage Report 31
Triad Helmet
Newsfood Italy 18.8K Unique Visits Provided by April 12, 2024 • ONLINE
newsfood.com/casco-smith-triad/
Casco Smith Triad
Global Brand Editorial Coverage Report 32
Triad Helmet
Lulop Italy 180 Unique Visits Provided by ONLINE Casco Smith Triad: vivi la bici a 360° wat.lulop.com/it IT/post/show/292182/ca…
Global Brand Editorial Coverage Report 33
Triad Helmet with Aleck CS sensor
The Cut United States 7.29M Unique Visits Provided by April 19, 2024 • ONLINE This Summer, I’m Trading the Subway Seat for My Bike thecut.com/article/best-bike-riding-essent… Signal Helmet Global Brand Editorial Coverage Report 34
Esquire Italy 19.7M Unique Visits Provided by April 30, 2024 • ONLINE Dormire in un trullo: il passato e il futuro della Valle d'Itria esquire.com/it/lifestyle/viaggi/a60512025…
Global Brand Editorial Coverage Report 35
Triad Helmet, Leadout Pivlock Sunglass
SUNGLASS
19 pieces
Global Brand Editorial Coverage Report 36
Forbes United States 84.5M Unique Visits Provided by April 24, 2024 • ONLINE The Best Prescription Sunglasses Of 2024, Reviewed By Our… forbes.com/sites/forbes-personal-shoppe… Global Brand Editorial Coverage Report 37
the
Norway 68.1K Circulation April 01, 2024 • PRINT Anne Wangler y shing photo spread and essay issuu.com/intheloopmagazine/docs/in th…
In
Loop
Global Brand Editorial Coverage Report 38
Shoal Sunglass
Outside
91.8K Circulation April 01, 2024 • PRINT Spring Gear Guide
Bozeman United States
Global Brand Editorial Coverage Report 39
Embark Sunglass
Global Brand Editorial Coverage Report 40
The Radavist
States 209K Unique Visits Provided by April 22, 2024 • ONLINE Sea Otter Classic 2024: Bikes, Products and People Part 01 … theradavist.com/sea-otter-classic-2024-bi…
Global Brand Editorial Coverage Report 41
United
Venture Sunglass
U
News
United States 35.4M Unique Visits Provided by April 10, 2024 • ONLINE Best Fishing Sunglasses of 2024 usnews.com/360-reviews/outdoors/best… Guide’s Choice Sunglass Global Brand Editorial Coverage Report 42
.S.
& World Report
Textile Insight United States 704 Unique Visits Provided by April 05, 2024 • ONLINE Textile Insight formula4media.com/new-articles/seeing…
Global Brand Editorial Coverage Report 43
Hookset Sunglass
Surfer's Fix
United States
March 30, 2024 • ONLINE
surfers x.com/spgg24/
Spring
2024 Surfer’s Fix
Gear Guide
Global Brand Editorial Coverage Report 44
Hookset and Shoal Sunglasses
Global Brand Editorial Coverage Report 45
Global Brand Editorial Coverage Report 46
Hook & Barrel Magazine United States 41.4K Unique Visits Provided by April 15, 2024 • ONLINE Hot New Everyday Carry Guns, Ammo & Gear for Summer… hookandbarrel.com/new-everyday-carry… Lineup and XC Sunglasses Global Brand Editorial Coverage Report 47
Global Brand Editorial Coverage Report 48
Global Brand Editorial Coverage Report 49
TravelMag United Kingdom 99K Unique Visits Provided by April 25, 2024 • ONLINE Top 5 Brands for Polarized Sunglasses, for Men and Women travelmag.com/articles/polarized-sunglas…
Global Brand Editorial Coverage Report 50
Smith Polarized Sunglasses
Powder
Provided by
ONLINE Review: Our Favorite Sunglasses powder.com/gear-guide/review-our-favori…
United States 1.24M Unique Visits
April 12, 2024 •
Global Brand Editorial Coverage Report 51
Wildcat and Venture Sunglasses
Global Brand Editorial Coverage Report 52
Yardbarker
Provided
ONLINE Review: Our Favorite Sunglasses
United States 6.65M Unique Visits
by April 12, 2024 •
yardbarker.com/skiing/articles/review ou…
Global Brand Editorial Coverage Report 53
Wildcat and Venture Sunglasses
treelinereview.com/gear-list/winter-campi…
Treeline Review
356K Unique Visits Provided by February 01
2024
ONLINE Winter Camping Gear Checklist
United States
,
•
Global Brand Editorial Coverage Report 54
Embark Sunglass
Treeline Review
States 356K Unique Visits Provided by April 02, 2024 • ONLINE What To Wear Crosscountry Skiing treelinereview
list
what
wear
United
.com/gear-
/
-to-
…
Global Brand Editorial Coverage Report 55
Wildcat & Bobcat Sunglass
United States 35.4M Unique Visits Provided by April 19, 2024 • ONLINE Best Sunglasses of 2024 usnews.com/360-reviews/outdoors/best… Attack MAG Sunglass Global Brand Editorial Coverage Report 56
U.S. News & World Report
Newsfood Italy 18.8K Unique Visits Provided by April 12, 2024 • ONLINE Occhiali Vert Pivlock newsfood.com/occhiali-vert-pivlock/
Global Brand Editorial Coverage Report 57
Vert Pivlock
storiedieccellenza.it/occhiali-vert-pivlock/
12
Unique Visits Provided by
ONLINE
Storie Di Eccellenza Italy
.3K
April 12, 2024 •
Occhiali Vert Pivlock
Global Brand Editorial Coverage Report 58
Vert Pivlock
20/20 United States 31.5K Unique Visits Provided by ONLINE 20/20 APRIL 2024 Page 24 bt.e-ditionsbyfry.com/publication/?m=730… Vert PivLock Global Brand Editorial Coverage Report 59
Cool of the Wild
Kingdom 49.5K Unique Visits Provided by April 10, 2024 • ONLINE Bike Touring Gear Checklist and Packing Guide coolofthewild
com
bike
touring
gear/ ChromaPop lens technology Global Brand Editorial Coverage Report 60
United
.
/
-
-
Global Brand Editorial Coverage Report 61
Australia / New Zealand.
owmountainbike.com/fresh-produce/fres…
Flow Mountain Bike
116K
Fresh Produce | Heatwave Vector Sunglasses
ChromaPop lens technology Global Brand Editorial Coverage Report 62
Unique Visits Provided by April 20, 2024 • ONLINE
SNOW
3 pieces
Global Brand Editorial Coverage Report 63
Tourism
Canada 162K Unique Visits Provided by April 11, 2024 • ONLINE Selecting Sustainable Outdoor Gear whistler.com/blog/post/2024/04/11/sustai…
Whistler
MAG
Summit Helmet, 4D
Goggle, Bobcat
Global Brand Editorial Coverage Report 64
Sunglass
Sweden 46.1K Unique Visits
Provided by April 19, 2024 • ONLINE
snygga goggles för bra sikt
akaskidor.se/artiklar/artiklar/20240419/6…
Åka Skidor
6
Global Brand Editorial Coverage Report 65
4D MAG Goggle
West Observer United States 107K Unique Visits Provided by April 03, 2024 • ONLINE Top Ski Gear for 2024: Explore the Latest High-Tech… westobserver.com/top-ski-gear-for-2024… 4D MAG Goggle Global Brand Editorial Coverage Report 66
BRAND NEWS
5 pieces
Global Brand Editorial Coverage Report 67
Velo United States 745K Unique Visits Provided by April 23, 2024 • ONLINE Inside the Barista Battle for the Best Co ee at Sea Otter velo.outsideonline.com/gravel/gravel-cult… Smith Brand mention Global Brand Editorial Coverage Report 68
Snow Industry News United Kingdom 6.74K Unique Visits Provided by April 11, 2024 • ONLINE Smith Announces New Partnership Direction With Ultra… snowindustrynews.com/articles/smith-ann… Smith x Ultra Sport Global Brand Editorial Coverage Report 69
BikeBiz United Kingdom 32.1K Unique Visits Provided by April 11, 2024 • ONLINE Smith announces new partnership direction with Ultra Sport in U… bikebiz.com/smith-announces-new-partn… Smith x Ultra Sport Global Brand Editorial Coverage Report 70
Go-Bicycle United Kingdom 198 Unique Visits Provided by April 13, 2024 • ONLINE Smith announces new partnership direction with Ultra Sport in U… go-bicycle.com/smith-announces-new-pa… Smith x Ultra Sport Global Brand Editorial Coverage Report 71
Goods Intelligence United Kingdom 9.62K Unique Visits Provided by April 11, 2024 • ONLINE Smith announces exclusive sales partnership with Ult… sgieurope.com/distribution/smith-announ…
Sporting
Global Brand Editorial Coverage Report 72
Smith x Ultra Sport