2014 Smith Sunglass Discord

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While others speak of safety, wanderlust or product as art, our nearly 50 years of experience has helped us perfect what really matters—amplifying the thrill of the human experience.

Everything we do and every pillar in our character delivers on this simple idea.

— S c o tt y Lago

SEE THE WORLD D I F F E R E N T LY experience world altering color and clarity By blocking specific color wave intersections as they pass through the lens, ChromaPop™ is able to eliminate color confusion, so your brain is recognizing truer color, faster. ChromaPop™ optimizes color and increases clarity, enabling you to see the outside world with an unparalleled level of vibrancy.

HOW

WORKS

1. YOUR EYE PERCEIVES LIGHT THROUGH 3 COLORS

2 . C O LO R B E H AV E S L I K E A WAV E Individual BLUE, GREEN, and RED wavelengths are easily recognized by the eye

BLUE GREEN RED 3. COLOR CONFUSION OCCURS N AT U R A L LY

4 . C H R O M A P O P ™ F I LT E R S OUT COLOR CONFUSION

Where color wavelengths crossover, the eye has trouble distinguishing color.

Through our proprietary ChromaPop™ lens technology, we can eliminate the confusion by filtering light at those specific areas.

We create greater definition and distinguish colors quickly and more vividly.

BLUE

BLUE GREEN GREEN RED

V LT : C O L O R U N M A N A G E D

V LT : C O L O R M A N A G E D

BY CHROMAPOP™

INTENSITY

FILTER

CHROM APO P LEN S V LT

By specifically filtering light that reaches the eye, color confusion is decreased. Color becomes more vivid and saturated. Along with color saturation, clarity and definition are improved.

FILTER

Where light waves intersect color confusion is created.

The eye has trouble making sense of color and definition at these wavelength measurements.

300

400

500

600

700

800nm

VISIBLE LIGHT

Blue Light

Green Light

300

400

500

600

700

800nm

VISIBLE LIGHT FILTERED AT 2 SPECIFIC POINTS Red Light

Blue Light

F PO

Green Light

Red Light

C hrom a Po p™ b en e f it s 1. IMPROVES SPEED OF VISUAL PROCESSING. SEE TRUER COLOR, FASTER. 2. NEW FILM-FREE POLARIZATION ELIMINATES GLUES AND HAZE. CREATES UNMATCHED VISUAL CLARITY. 3. VACUUM APPLIED ANTI-REFLECTIVE (A/R) COATING ON THE BACKSIDE OF ALL CHROMAPOP™ LENSES ELIMINATES BOTHERSOME SIDELIGHT REFLECTIONS. 4. TAPERED LENS TECHNOLOGY (TLT) CORRECTS LIGHT DISTORTION FOR TRUE OPTICAL CLARITY. 5. FOUR TO FIVE TIMES ANTI-SCRATCH PERFORMANCE OVER “PLASTIC LENSES.” 6. HYDROLEOPHOBIC COATING REPELS MOISTURE, GREASE, AND GRIME. 7. PROPRIETARY LENSES CRAFTED WITH SCIENCE AND ART TO BLEND COLOR AND CLARITY LIKE NO OTHER. 8. 10% LIGHTER THAN POLYCARBONATE, 15% LIGHTER THAN CR-39, AND 75% LIGHTER THAN GLASS. 9. PHOTOCHROMIC TECHNOLOGY PERMANENTLY ADDED TO AUTOMATICALLY ADAPT TO EVER-CHANGING LIGHT CONDITIONS.

© Smith Sport Optics 2014

SMITH IS FISHING

SUNGLASS COLLECTION FALL 2014

59

NEW

RX

COMPATIBLE

LIFESTYLE

DISCORD

MSRP: CHROMAPOP™ $209, CARBONIC POLARIZED $119, CARBONIC NON-POLARIZED $80 Beneath the distinctive styling of the Discord lie a number of performance features. This bold, 8-base wrap employs a broad temple design to block out side-glare, while our megol nose pads and temple tips will make sure your glass stays in place no matter what the endeavor.

Medium-Large Fit / Large Coverage Lens Options: ChromaPop™ Polarized Lenses / Carbonic TLT Lenses Frame Material Hydrophilic Megol Temple & Nose Pads Auto-Lock Hinges 8 Base Lens Curvature FRAME MEASUREMENTS

64

41

MATTE BLACK / POLAR GRAY GREEN

MATTE TORTOISE / POLAR BROWN

MATTE BLACK / POLAR BRONZE MIRROR

MATTE TORTOISE / POLAR BROWN

MATTE BLACK / BLACKOUT

MATTE TORTOISE / BROWN

14

125

MATTE TORTOISE / POLAR BLUE MIRROR

MATTE BLACK / POLAR GRAY GREEN

T H E G R A S S R E A L LY I S G R E E N E R the experience of ChromaPop™ Utilizing a proprietary combination of new technologies, we have created the new “super” lens of the future. Specifically designed to enhance colors and provide superior optical clarity, our line of ChromaPop™ lenses are the gold standard in world-class optics.

Vivid color management Enhanced chromatic contrast Precise acuity and optical clarity Premium polarized glare elimination

Incredibly impact resistant Surprisingly scratch resistant Lightest material available Inherent UV protection

L U M I N O U S T R A N S M I T TA N C E % all ChromaPop™ lens tints enhance color

LUMINOUS TRANSMITTANCE %

80 70 60

POLARCHROMIC IGNITOR POLARIZED GRAY GREEN POLARIZED BROWN POLARIZED PLATINUM POLARIZED BRONZE MIRROR POLARIZED BLUE MIRROR

50 40

LIGHT STATE

30

DARK STATE

20 10 0 WAVELENGTH (NM)

THE CLARITY OF CHROMAPOP™ ChromaPop™ has an Abbe value of 45, making it optically superior. The higher the Abbe value, the more accurately a lens aligns the spectrum of light waves that pass through it. Lens materials with lower Abbe values are unable to focus these light waves accurately, resulting in “chromatic aberration,” a vision defect that appears as distracting fringes of color around dark type and objects.

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S C I E N T I F I C A L LY A D VA N C E D ChromaPop™ lens material ChromaPop™ lenses employ a unique combination of patented color management and polarization techniques.

The result is a lens that delivers dynamic color, exceptional clarity and high contrast.

This advanced material can accept the sophisticated dyes and tints needed to create our proprietary visual experience. Meaning ChromaPop™ delivers high contrast, select color filtering and color enhancement better than other lens materials commonly used in sunglass and prescription sunglass lenses. Known throughout the industry for ophthalmic grade optics and superior performance, Trivex® is the material that powers the ChromaPop™ lenses.

This gives ChromaPop™ lenses a visual acuity approaching glass, with benefits that surpass other materials.

Film-Free Polarization The patented Film-Free polarization coating is bonded to the lens surface without adhesives. This process eliminates the potential for cracking, crazing and delamination associated with other polarized lenses. ChromaPop™ polarized lenses provide edge to edge clear viewing with 99.8% polarization efficiency and 100% UV protection.

Opthalmic Quality Backside Anti-Reflective (A/R) Coating — Six layers Ophthalmic grade backside Anti-Reflective (A/R) coating for improved vision and prevention of bounce back glare and internal reflections.

Hydroleophobic Front and Backside Coatings Delivers a super slippery, smooth, easy to clean surface that repels water and debris.

Highly scratch resistant, hydrophobic (water repellent), super slippery, debris resistant and anti-static.

CHROMAPOP™ LENS CONSTRUCTION

Frontside Hydroleophobic Hard Coating ChromaPop™ Scientifically-Advanced Lens Film-Free Polarized Coating Ophthalmic Quality Anti-Reflective (A/R) Coating Backside Hydroleophobic Hard Coating

OPTICS FOR ALL lens benefits CLARITY REDEFINED Proprietary lenses crafted with science and art to blend color and clarity like no other.

HIGH IMPACT RESISTANCE Ideal for all activities from casual to competitive.

SPEED OF SIGHT Improves speed of visual processing.

See truer color, faster.

POLARCHROMIC Polarized Photochromic technology permanently added to automatically adapt to ever-changing light conditions.

ULTRA LIGHTWEIGHT 10% lighter than polycarbonate, 15% lighter than CR-39, and 75% lighter than glass.

POLARIZED NEW film-free polarization eliminates glues and haze.

Creates unmatched visual clarity.

ANTI-REFLECTION Vacuum applied, Anti-Reflective (A/R) coating on the backside of all ChromaPop lenses eliminates bothersome sidelight reflections.

PERFECT VISION Tapered Lens Technology (TLT) corrects light distortion for true optical clarity.

SCRATCH RESISTANCE 4-5x anti-scratch performance over “plastic lenses.”

HYDROLEOPHOBIC COATING Repels moisture, grease, and grime.

TECHLITE GLASS PREMIUM OPTICS Tapered Lens Technology (TLT) engineered into every lens to provide crystal clear vision.

LIGHTWEIGHT Absolutely minimized lens thickness provides a 20% weight reduction over standard glass lenses.

SCRATCH RESISTANCE 12x anti-scratch performance over “plastic” lenses.

OPTICAL PERFECTION Created through a finishing process with controls maintaining 1/2000th of a millimeter tolerance.

ANTI REFLECTION Vacuum applied Anti-Reflective (A/R) coating absorbs unwanted backlight on all Techlite Glass lenses.

POLARIZED 99.9% polarization filter. It’s like noise-canceling headphones for your eyes.

CARBONIC PREMIUM OPTICS Tapered Lens Technology (TLT) engineered into every lens to provide crystal clear vision.

PERFORMANCE COATINGS Hydroleophobic coatings release sweat and moisture to run off the lens and keep vision clear.

IMPACT RESISTANCE Optical performance standards meeting ANSI Z80.3. Ideal for sport or casual use.

POLARIZED 99.9% polarization filter. It’s like noise-canceling headphones for your eyes.

NXT ® PROPRIETARY Uniquely crafted with science and art to meet the ever-changing demands of a Smith athlete.

PREMIUM OPTICS Tapered Lens Technology (TLT) engineered into every lens to provide crystal clear vision.

PHOTOCHROMIC Photochromic technology permanently added to automatically adapt to ever-changing light conditions.

IMPACT RESISTANCE Optical performance standards meeting ANSI Z80.3. Ideal for sport or casual use.

FOG-FREE VISION Equipped with an internal Anti-Fog Coating (AFC).

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280 Northwood Way PO BOX 2999 Ketchum, Idaho 83340 800.635.4401 ©2014 Smith Sport Optics, Inc.

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