OFFER VALUE WITH A FREE ITEM YOU CAN KEEP FOCUS ON YOUR TARGET AUDIENCE

Okay, giving away free stuff at first glance seems like a cheap trick. However, investing in branded products that add value can be a great way to create memorable experiences and grow your brand awareness. For example, donating t-shirts or reusable bottles with your logo is better than donating a pen that will inevitably get lost. People use free bottled water and wear-free t-shirts. You can add value and improve your brand image by spending a little more on branded products to give away for free at your next trade show.

As entrepreneurs, you know this idiom all too well. But sometimes, even the best of us forget not to trust our audience's perspective when inspiration strikes. Keep your every design decision; consider your audience to ensure the result resonates strongly with them.