Bamford Watch Department 2013-14

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2013-14

IF YOU CAN IMAGINE IT, WE CAN CREATE IT.

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According to Bamford Watch

project to begin with and that’s why

Department founder George

I think others love the project. How

Bamford, there’s a dual element to

many of us wanted a Snoopy watch

the watch’s appeal that’s caused the

when we were kids?”

frenzy surrounding its launch.

Many did and many probably

“For me, Snoopy is my childhood,”

missed out, but now there’s a

he tells CH.“And he’s still a part of

customized Rolex with Snoopy –

my life today. I think that’s even

and it’s for adults.

why I wanted to be a part of this

COOL HUNTING.COM

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BAMFORD WATCH DEPARTMENT

INTRODUCTION

By George Bamford

magine your ultimate watch. Think

I

titanium coating), or features a classic

about colour, finish, model and design

cartoon character, a Bamford watch is

which reflect your personality and

inspired by our clients vision and

aspirations – your life, loves and style.

individual desires for an exclusive and

At Bamford Watch Department we’re all

individual timepiece.

about realising that dream and making luxury personal again.

After a personal consultation in our new

Our products have always been a conversation starter and we’re now talking and listening to a huge global community

Central London townhouse the very best

of customers and followers through social

designers and craftspeople set about

media and the press.

creating the ultimate watch for each customer, personalised with passion and genuinely unique.

We enjoy the challenge of going that step further, taking the very best raw materials and transforming them into

We’d like to thank all our customers, whose creative input is BWD’s lifeblood.

Look out for more top name collaborations and new products in the next few months.

This magazine contains a snapshot of

something magical, personal and good

the media coverage on BWD in some of

enough to make the best even better.

the world’s most prestigious publications.

Whether it’s a matte or gloss finish in

It might even inspire you to imagine your

our Element 79 gold coating or our black,

ultimate watch... and remember: if you

light or dark grey MGTC (military grade

can imagine it, we CAN create it.

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VANITY FAIR OCTOBER 2014 “Private Lives” profile of George

HAUTE TIME.COM JANUARY 2015 Clever Investments article

OCTANE JANUARY 2015 Chrono article “Alchemically active” 4

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FINANCIAL TIMES THE BESPOKE ISSUE

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CONDE NAST TRAVELLER APRIL 2013 Keep your loved one on time with a customised Rolex.

The Bamford Watch Department has given the Rolex Datejust model a romantic twist.The words ‘I Love You’ are personally handwritten by you and transferred onto the dial while a date of your choice will appear as a heart in the window display.

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SCENE MARCH 2014

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HYPEBEAT, 12TH OCTOBER 2014 A frequent proponent of dark aesthetics on their high-end wrist wear redesigns, here we find a surprisingly gilded version of the Rolex Explorer II from Bamford Watch Department.The iconic timepiece is here outfitted with BWD’s penchant ‘Element 79’ enduring gold matte coating, meaning that the watch’s handsome looks will also last a lifetime. Often concerned with the Deepsea or

POPEYE.COM

Milgauss silhouettes from Rolex, it’s refreshing to see the Explorer II get the Bamford Watch Department treatment. Head over to the brand site for more information on where to purchase this iteration of the piece.

Have you heard the buzz about the highly anticipated custom POPEYE Rolex watch? The one with his muscular arms pointing out the time that was designed by Darren Romanelli and Bamford Watch Department…That’s the one!

Well, apparently a lot of wristwatch enthusiasts have heard about it too because the limited custom Popeye Rolex collection sold out instantly!

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ASTON MARTIN MAGAZINE

SUNDAY TIMES STYLE MAGAZINE Brute force: For all you bearded types, Bamford Watch Department (which soups up and personalises Rolex watches) has collaborated with the LA-based designer DRx to create this limited edition beauty (only 20 made) complete with Brutus from Popeye. Bulging forearms not essential.

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THE HIVE e are proud to unveil our new townhouse

W

as the perfect setting to start the process

of creating a unique personalised watch. It has been a labour of love transforming all 5 floors over the past 6 months into our new home.

The total building has been completely refurbished to provide comfortable surroundings, with three client rooms and our in-house service centre designed as a workshop space for the best watchmakers in the business.

The BWD brand has always been synonymous with exemplary customer service and in our luxuriant new client rooms we are able to extend

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a warmer welcome than ever before. It’s a

We would love to welcome you to see what we

creative sanctuary and a great place to catch up

have done so please do contact the BWD

with customers and friends.

team to make an appointment to visit.

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BWD SERVICE CENTRE Our brand new in-house service centre containing state of the art equipment and technology allows our expert watchmakers to provide a comprehensive and extensive service to each client’s ultimate watch.

Having this service available within ‘The Hive’ enables us to attend to our client’s requests and requirements with speed and ease and ensures that a client’s timepiece is never far from their wrist.

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COUNTRY & TOWN HOUSE AUTUMN/WINTER 2013 When a run of the mill luxury watch just won’t cut it, swing by George Bamford’s Watch Department and let him pimp your wrist, says Simon de Burton.

If you love watches, you’ll adore George Bamford’s ‘watch den’.

Tucked away in an exclusive street in Knightsbridge, London, this is a place where horological dreams are brought to fruition...

Bamford’s watches have not only become a membership badge of the international jet set, they have also begun to demonstrate pleasing investment potential with some pre-owned examples fetching more at auction than they cost new.

FT WEEKEND MAGAZINE SEPTEMBER 2014 OK, it’s not just any Snoopy watch but a Rolex Datejust customised by Bamford Watch Department and pop art fashion label Rodnik Band. Limited to 25 in each colour, the humorous timepiece comes in a doghouse-shaped case and shows Snoopy with his arms acting as hour and minute hands.

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FINANCIAL TIMES JUNE 6 2014 After playing around with diamond-like carbon, an ,

industrial coating, he created his first two watches, a customised Rolex Submariner for his father and a Rolex GMT for himself, both bearing his name etched on the dial.

Happy with the result, he took his GMT on a cruise, receiving 25 orders by the end of the trip.

Mr Bamford says he spotted a business opportunity “both scary and exciting” – customised luxury watches – so he launched the Bamford Watch Department.

His company is now in its 12th year. It uses military-grade titanium coating, which, Mr Bamford says, offers a high level of protection against scratches.

Through Mr Bamford’s service, customers can personalise their Rolex.They can choose almost any colour for the case, strap, dial and face, as well as on the indices, date and date-wheel functions.

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WINE & DINE MAY 2013

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JOSHUAS ISSUE TWO ... as Bamford goes to work, the challenge here, however playful, however ridiculous, is hugely serious. Bamford is not dealing with passing fashion. He’s not having a laugh.The Rolex Daytona, for him, is not a trifle, a status symbol, a wealth indicator. Rather it’s something he has aspired forever to own, and when finally he did... it’s the watch he wore when he asked his wife to marry him, to his wedding, and when his children were born...This is important.

LINLEY BROCHURE Bamfords Watch Department is a name that has become synonymous with uncompromising style and quality... Inspired by the demand of their clients to wear watches that are exclusive and individual, a secret formula is used to create its famous blacked-out Rolex watches - the skill is in the science.

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INTERNATIONAL NEW YORK TIMES FRIDAY NOVEMBER 29, 2013 The founder of the watch customization company Bamford Watch Department Mr Bamford works to a tagline promise: “If you can imagine it, we can create it for you.”

It is one that has attracted world leaders and film stars alike.

LUXURY GUIDE SPRING / SUMMER 2014 Today, Bamford Watch Department has gained enough street cred to secure collaborations with renowned artists, the results of which are showcased in limited-edition timepieces. One of its most recent projects is with controversial British artist Marc Quinn.The collection features mother-of-pearl dials printed with Quinn’s artwork.

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TOP GEAR MAGAZINE MAY 2013 Should you desire even more exclusivity, Bamford has given a mean green treatment to the petrolhead’s favourite Rolex, which is intended to showcase the brand’s versatility in accommodating personalised touches to timepieces.

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For further information, please contact: 0207 589 7942 WWW.BAMFORDWATCHDEPARTMENT.COM GEORGE@BAMFORD.COM

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