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Developer Services Brochure 2025

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Elevating The Tampa Bay Skyline Since 1969

Tampa Bay's Leader in New Development

Smith & Associates Developer Services is Tampa Bay’s top resource for new development marketing and sales, exclusively representing developers and partners of newto-market properties. Trusted for our integrity and deep community roots, we bring a seasoned understanding of the unique opportunities and challenges in Tampa Bay’s new construction landscape. This expertise drives a data-informed strategy tailored to maximize exposure, momentum, and sales success. OUR DEVELOPMENT SUCCESS

AQUA AT WESTSHORE YACHT CLUB
WALDORF
PENDRY RESIDENCES TAMPA
VICEROY RESIDENCES CLEARWATER BEACH
ONE TAMPA
ART HOUSE ST. PETERSBURG

A TEAM APPROACH

Robert Glaser, President & CEO of Smith & Associates Real Estate, is an entrepreneur, and real estate investor who believes in the Tampa Bay Community. This has been shown through his years of service to a number of non-profit causes as well as his passion to see the health of the real estate markets grow and develop.

Meet Our Leadership Team

Robert Glaser President & CEO
David Traynor Executive Vice President
David Moyer Executive Vice President
Kayleigh Fox Director of Operations
Aleena Rodriguez Director of Operations
Chloe Manley Creative Director
Judy Olinger Contract Coordinator

Keller Williams Classic Charles Rutenberg Compass Florida

Brokerage in Tampa Bay

Smith & Associates leads the market in residential sales, with the highest closing volume of any brokerage in Hillsborough and Pinellas Counties combined. When it comes to high-end real estate, Smith is the trusted name across Tampa Bay.

Development Portfolio

Waldorf Astoria Residences St. Petersburg blends legendary hospitality with contemporary coastal elegance, offering a curated collection of private residences accompanied by the impeccable service and prestige synonymous with the Waldorf Astoria brand. Situated just steps from Beach Drive, these exclusive homes feature expansive floor-toceiling glass framing sweeping views of Tampa Bay and the downtown skyline. Thoughtfully designed interiors boast soaring ceilings, bespoke finishes, and private elevator foyers that set a new standard for luxury living on Florida’s Gulf Coast.

Residents enjoy access to signature Waldorf Astoria amenities, including world-class dining, a serene spa, resort-style pool deck, and personalized concierge services. Ownership also provides exclusive global privileges and benefits through Hilton Honors, enhancing your lifestyle both at home and abroad.

THE DETAILS

2030 Estimated Completion

$2.5M Starting Price

163 Number of Residences 50 Number of Stories

Poised along one of America’s top-ranked beaches, Viceroy Residences Clearwater Beach redefines coastal luxury with a rare collection of branded beachfront homes. Rising above the Gulf of Mexico, these exclusive residences blend Viceroy’s contemporary design ethos with effortless resortstyle living in a setting of sun-soaked sophistication.

Each home features expansive floor-to-ceiling glass, generous private terraces, and curated interiors with refined finishes that frame breathtaking views of the Gulf and Clearwater Pass. Residents enjoy signature Viceroy services and amenities, including world-class dining, a resort-style pool and cabanas, spa and wellness experiences, and personalized concierge service—delivering a lifestyle that extends far beyond the ordinary.

THE DETAILS

$2.5M Starting Price 2028 Estimated Completion

9 Number of Stories

86

Number of Residences

Pendry Residences Tampa introduces a living experience unprecedented in Tampa Bay. A collection of fullyserviced luxury residences, Pendry Residences Tampa offers spacious interior living with thoughtful touches and custom finishes, private elevator access, and expansive terraces. All with sweeping city and water views from every residence.

Pendry residents enjoy a celebrated world of exclusive ownership privileges and benefits that extend beyond the reach of home and provide an opportunity to access the portfolio of both Montage Hotels & Resorts and Pendry Hotels & Resorts. This includes an array of special discounts and offerings as well as access to travel and lifestyle opportunities. Pendry living includes access to the hotel’s artfully designed amenities and dining destinations, enhanced with an array of social and recreational activities that make this Tampa Bay’s most enriched and rewarding new address.

THE DETAILS

Starting Price 2027 Estimated Completion 204

$1.9M

Number of Residences 38 Number of Stories

The developers of ONE St. Petersburg, Saltaire, Art House St. Petersburg, Hyde Park House Tampa, and the Ritz Carlton Residences Sarasota, are delighted to offer a new standard of residential excellence in downtown Tampa. With contemporary architecture, elegant residences, and extraordinary amenities, ONE Tampa’s soaring 42-story tower is an icon in the city skyline. ONE residences showcase a panorama of views across the Tampa skyline and Hillsborough River, to the bays and beyond.

ONE Tampa residents will enjoy flawless personal services as well an exclusive and thoughtfully curated collection of indoor and outdoor amenities. The tower’s prime downtown location just one block from the Tampa Riverwalk and next to Curtis Hixon Waterfront Park ensures peerless access to an exciting range of outdoor activities, cultural attractions, and dining destinations.

THE DETAILS

$1.1M Starting Price 2027 Estimated Completion

Number of Stories

225 Number of Residences

Rising on the last available parcel in the highly desirable Westshore Yacht Club community, AQUA’s elevated waterfront location offers amenity-rich living and sweeping, unobstructed sunset bay views from luxury tower residences. Designed by the renowned local architecture firm of Curts Gaines Jones Hall, the building’s innovative modern design features inspiring interiors by internationally recognized IDDI of Ft. Lauderdale, and beautiful landscaping by the Booth Design Group.

Gated privacy is complemented by a 24/7 staffed lobby, valet and concierge services. With on-site property management and common area maintenance being expertly coordinated, the luxury of a carefree condominium lifestyle is ensured.

THE DETAILS

2026

Estimated Completion

17

Number of Stories

$1.5M

Starting Price

77

Number of Residences

Panoramic skyline and water views, the finest shopping, dining, culture, and entertainment at your doorstep, fivestar amenities and 24/7 services at your fingertips – Art House is where your downtown St. Petersburg life takes flight.

Distinctive architecture and forward-thinking amenities are tailored perfectly to today’s work-from-home demands while also delivering priceless moments of indulgence and relaxation that let you experience the elusive work-life balance we all crave.

Inspired by the rich art and spectacular waterfront that surrounds it, Art House is a bold new brush stroke on the canvas of St. Petersburg. A sleek, soaring 42-story tower, located in the heart of St. Petersburg, where sophistication reaches new heights and you discover everything you need for the way you want to live, work, and relax right at your doorstep.

THE DETAILS

Estimated Completion

$1.1M Starting Price

Portfolio of Success Across Tampa Bay

Our Unique Approach

Unparalleled Local Experience

EXPERIENCE WITH THE PRODUCT

Our team specializes in strategically releasing the right mix of homes to sustain momentum and maximize value, while guiding buyers through a curated selection of floor plans to find the perfect fit for their lifestyle.

CLEARING A PATH TO SUCCESS

Our experienced team knows that selling a residence goes far beyond presenting floor plans. It’s about conveying the vision and integrity of the developer, architect, and builder, while showcasing the lifestyle and benefits of the community.

DEDICATION & KNOWLEDGE

Our team devotes its full attention to your property, prioritizing consistent follow-up and relationship building with prospects. Recognizing that effective on-site sales demand significant time and focus, our associates concentrate exclusively on marketing and selling your community.

COMMUNITY RELATIONSHIPS

Our brokerage network looks to us for the “next new thing,” and area offices regularly welcome our associates with updates on the region’s most exciting developments. Our team is dedicated to keeping the brokerage community engaged and informed on each community’s latest milestones.

Positioning Your Property for Success

At Smith & Associates, we do more than sell property — we shape the foundation for a project’s success from the very beginning. We recognize that the sales process starts long before a buyer steps into their new home. Just as a strong slab supports the structure above it, the early planning stages of your development establish the framework for long-term success.

UNDERSTAND THE MARKET RELATE TO THE MARKET

Define the current market identity, evaluate buyer demand, and determine the optimal timing for release.

Identify the ideal product concept and unit mix while developing a strategic positioning plan to maximize appeal.

SECURE FINANCING SHAPE ARCHITECTURAL ELEMENTS

Establish potential pricing, prepare competitive project surveys, and deliver indepth market analysis to support funding.

Provide recommendations on architectural style, floor plans, features and finishes that resonate with today’s luxury buyer.

A Lasting Impression

Whether pre-construction or pre-existing, it requires a special skill to help buyers envision themselves in your dream. We ensure that the market’s first impression of your development is spectacular by establishing the following systems:

MARKETING ACTIVATION

We partner with industry experts to create a distinctive marketing plan and promotional strategy.

INTERIOR DESIGN

We assist with selecting an interior designer and curating furnishings, color palettes, and accessories that appeal to your target market.

SALES TEAM

We select experienced development agents and implement a disciplined and unified sales approach.

PRICING SYSTEM

We deliver precise pricing recommendations and phased release strategies based on views, finishes, floor plans, and buyer demographics.

SALES GALLERY

We maximize impact through thoughtful traffic flow, optimal use of space, and strategic presentation of sales tools.

ADMINISTRATION

We establish and streamline procedures for communication between our team, your team, and all key stakeholders.

Result-Driven Marketing

Marketing That Generates Results

Comprehensive Promotional Toolkits

Smith & Associates provides comprehensive promotional kits for our developments, offering everything from fact sheets and renderings to digital brochures, FAQs, and ownership details. These resources are designed to equip brokers, marketers, and potential buyers with highimpact content—including social graphics, videos, floorplans, and site layouts — ensuring each community is presented with clarity and distinction.

Scroll-Stopping Marketing

From beautifully crafted organic content to strategic paid campaigns, our digital approach is designed to capture attention — and keep it. Every post, ad, and placement is thoughtfully executed to elevate the property and engage the right audience.

We invite you to connect with us on Instagram, Facebook and LinkedIn @SmithDeveloperServices

Premium Placement, Serious Attention

For properties that merit broader attention, we leverage strategic partnerships with premier local, national, and international media outlets to extend their visibility.

Your Property Everywhere

Our properties can be seen on over 1,000 real estate websites around the world.

Worldwide Reach with Measurable Impact

Most Convenient Way to Move

Our integrated services are thoughtfully curated to support a streamlined, well-managed transaction. From trusted mortgage and title partners to premier insurance and relocation resources, every detail is handled with care—so you can move forward with confidence.

MORTGAGE

Our trusted mortgage partners bring years of local expertise and offer a wide range of loan programs customized to each client’s needs.

CLOSING

Integrated title services deliver fast, accurate closings—supporting a smooth process from contract to keys.

INSURANCE

Experienced insurance partners tailor coverage to protect what matters most—at the most competitive rates available.

RELOCATION

If you're relocating out of Tampa Bay, our Relocation Services will connect you with a carefully vetted agent in your new city— ensuring expert guidance and a smooth transition every step of the way.

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