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āśaya | DESIGN 09.28.2020

THE OUTDOOR EXPERIENCES

“Real freedom lies in wildness, not in civilization.” – Charles Lindbergh

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overview: āśaya | DESIGN is a leading luxury interior design and architecture firm that fuses western and eastern cultural influences. The firm crafts holistic residential, commercial, hospitality, retail and experiential spaces that encourage guests to unleash their authentic selves, find a sense of purpose and form a deeper connection and appreciation for the natural environment. āśaya’s value proposition is to impact the growth and enrichment of a client’s brand equity – economic, social, cultural and environmental. about the founder: A uniquely creative voice in the design profession, informed by a diverse background in architecture, interior design and environmental psychology, Smita thrives on designing spaces that strengthen our emotional connection to the places we live, work and interact. After over 16 years of extensive work experience, Smita decided to launch her own practice - āśaya | DESIGN on July 04, 2020. A practice that embraces a true independence of mindset, breaking the old ways of doing business and being ethical with our code of conduct. The word āśaya in Sanskrit translates to “the cradle of feelings and thoughts.” āśaya’s ethos: •

To create mindful design and redefine luxury design.

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To be a leader in ethical sourcing and environmental impact.

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To empower the vulnerable through the business of design.

mbe, wbe certification pending

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why āśaya ?

ur toolkit

our vālue predesign • • • • • • •

goal to maximize brand equity and and ROI (return on investment) market research/ knowledge guest demographics analysis guest psychographics brand awareness guest experience curation creative space programming

design • • • • • • •

execution

smart responsive design that impacts project goals concept focused create stories environmental stewardship ethical sourcing budget conscious scope / budget calculator tools

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problem solving approach robust resources - real estate, design and research leverage + 500 trade partners strong partnership with GC tenacious approach to VE process meticulous due diligence streamline furniture procurement

brand equity • • • • • • • •

enterprising nimble, adaptive woman owned enterprise minority owned enterprise philanthropic ethical value driven competitive design fees

Credit : Smita’s work at previous firm as Associate Director at bKL. Photo credit : Jon Miller (c) Hedrich Blessing

Wolf Point West, Chicago, IL (Area : 5270 sf) Modern luxury - Located on the Chicago river, Wolf Point ‘s roof deck enjoys the seamless beauty of the river. This roof deck is connected to the indoor gym, amenity spaces and other lounge area.

śervices As the name suggests, this service tier involves "the surfaces” i.e floors, walls and ceilings within the interior architecture envelope. FF&A (Furniture, Furnishings and Accessories) are part of this service. This tier involves mild construction work.

The name Create & Curate hints at what this service offers. “Create” is to imagine new stories and explore new ideas. “Curate” is to reimagine old stories and reuse existing design elements. Together, we build a brand new experience for our esteemed clients. This tier involves moderate construction work.

In this service tier we start with a blank slate, endless possibilities and wild creative imagination. We take a deep dive into the end users’ psychology, aspirations, and project goals. With this deeper knowledge we create an original story - something never experienced before. This tier involves extensive construction work.

allery on wells Credit : Smita’s work at previous firm as Associate Director at bKL. Photo credit : Tom Harris

Gallery on Wells, Chicago, IL (Area : 26,000 sf) Voted one of the best roof decks, above image is of the guest experience roof deck - for both the office and residential tower at the Gallery. The guests enjoy a full city skyline view and all the roof deck amenities. . 8

Credit : Smita’s work at previous firm as Associate Director at bKL. Photo credit : Tom Harris

Gallery on Wells, Chicago, IL The valuable guest and residents enjoying a smores social night at the roof deck. This roof deck presents plenty of opportunities for social gathering but with intimate group settings.

Roof deck plan at the Gallery on Wells, Chicago, IL

Detail furniture settings at the Gallery on Wells, Chicago, IL

xhibit on Superior Credit : Smita’s work at previous firm as Associate Director at bKL. Photo credit : Tom Harris

Exhibit on Superior, Chicago, IL (Area : 14,285 sf) A seamless indoor - outdoor amenities with jacuzzi / hot tubs are some of the special features of this roof deck. This roof deck has variety of spaces for entertaining all types of guests and events. 12

Space planning and zoning of the roof at Exhibit.

Outdoor roof at Exhibit.

Space planning and zoning of the roof at Exhibit.

ienna at the Thompson Credit : Smita’s work at previous firm as Associate Director at bKL. Exterior rendering by others.

Sienna at the Thompson, Austin, TX (Area : 8,105 sf) A seamless indoor - outdoor amenities with entertaining zones, cozy seating corners are some of the special features of this roof deck. This roof deck has variety of spaces for entertaining all types of guests and events. 16

Level 04, outdoor deck design sketch with proposed furniture ideas

Level 04, outdoor deck plan

Level 15, axonometric view

Level 15, planning sketch

Level 15, outdoor deck plan

Level 15, finishes and furniture

he Van Buren Credit : Smita’s work at previous firm as Associate Director at bKL. Photo credit : Christopher Barrett

The Van Buren, Chicago, IL (Area : 6018 sf) A boutique luxury experience at the gateway of the West loop is The Van Buren. It offers indoor / outdoor amenities. Roof deck, fitness center with latest hi-tech equipments. The roof deck has spectacular view of the city. 20

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Space planning and zoning of the roof at The Van Buren.

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POOL DECK 2506 SF

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Credit : Smita’s work at previous firm as Associate Director at bKL. Photo credit : Christopher Barrett

The Van Buren Chicago, IL The fitness center at the Van Buren is equipped with the state of the art fitness equipment . This fitness center is adjacent to the outdoor amenities, pool . Outdoor fitness activities , yoga, meditation are some of the activities offered on this roof deck.

irrus indoor / outdoor garden Credit : Smita’s work at previous firm as Associate Director at bKL.

Cirrus Condominiums, Chicago, IL (Area : 30,000 sf) These luxury condos offer something for every lifestyle. Find peace and peace-of-mind with a 24-hour doorman, fitness and yoga studio, and massage room. The indoor - outdoor space is a perfect haven during the winters. 24

Credit : Smita’s work at previous firm as Associate Director at bKL.

Cirrus Condominiums, Chicago, IL 25-yard heated indoor lap pool and sun-drenched pool lounge. The furniture section in this pool was selected with luxury, comfort and durability in mind.

Credit : Smita’s work at previous firm as Associate Director at bKL.

Cirrus Condominiums outdoor pool area, Chicago, IL Above image is of residents and guest experience outdoor pool - this pool overlooks the Lake Michigan. The outdoor lounge furniture is kept casual and easy.

contact Smita Sahoo, NCIDQ, LEED AP Founder, Creative Director

e. ss@asayadesign.com p. 708.740.7870 c. 404.754.7823 w. www.asayadesign.com

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