Conceived here. Sourced direct. Delivered intact.
The name
āvval
Hindi — premium quality, and first. Both meanings are the promise: the best, sourced first-hand.
āvval is direct-source furniture procurement — custom high-end furniture, sourced directly from independent manufacturers in India and built to specification at origin. Chicago-based, women- and minority-owned. We work with hospitality and multifamily owners and developers, designers, architects, and general contractors across the US.
What is specified is what arrives — handled to one standard, without interruption.
āvval sources custom high-end furniture directly from independent manufacturers in India, managing the full program from production through US import and curbside delivery — serving multifamily and hospitality developers and owners across the United States. What is specified is what arrives — handled to one standard, without interruption.
01 · Direct from the manufacturer.
02 · One point of contact, start to finish.
03 · Built to your specification.
04 · Curated manufacturer partnerships.
How we do it
It starts with your design. We take it straight to the maker — no dealer, no distributor. From there, āvval coordinates the network — production, quality, import, delivery — while the manufacturers do the building. You deal with one point of contact, start to finish.
What makes āvval different
We go upstream of the supply chain entirely — directly to the manufacturer.
Most design firms source from the same supply chain — they just sit at a different point in it.
āvval coordinates directly with independent manufacturers in India.
Specification travels to the factory floor without passing through a single intermediary — what is specified is what arrives.
The standard model moves through the same intermediary chain —
dealer, brand rep, distributor, showroom. Each layer adds margin. Each layer adds interpretation. The client absorbs both.
Every piece built to exact specification from scratch
No standard size constraints
• Direct manufacturer relationship — zero intermediary markup
Production scheduled to the project timeline
Specification travels directly to the factory floor
• Selections made from existing dealer inventory
• Customisation limited to what the manufacturer already offers
• Pricing inflated at every intermediary layer
• Lead times governed by dealer stock, not project schedule
• Design intent filtered through multiple handoffs
The conventional model
The āvval model
Conceived, not catalogued
execute every step. āvval coordinates each one — your single line of communication from brief to
A piece through the process
Sourcing Coordination
INDIA
Direct model
— No intermediary markups
— True custom — any size, any finish, no catalog limits
Sourced in India
— No minimum order
— In-house factory engineering
— Ancient craft, modern precision
— The widest material and finish range
— Where the world's top brands build
— Fluent-English, easy to work with
Landed in the US
— One accountable US contact
— Import, duties & logistics coordinated on your behalf
— Curbside delivery, sign-off confirmed
— Built to US certifications
— Women- and minority-owned
Selected work — proof of concept
Sourced and delivered through the āvval process — the same direct-source model, supply chain, and makers āvval runs today, proven ahead of the company's formal founding.
640 LaSalle — Class A Lobby
Renovation
· Chicago
Custom furniture program for a Class A office lobby renovation.
Skyfall — Indoor Amenity Lounge, Luxury Multifamily · Chicago
Custom leather booth seating for an indoor amenity lounge.
Our manufacturing partners
The workshops behind every āvval piece.
Credit : Manufacturing partner, Marriott Long Beach Downtown
Full compliance documentation and custom test reports prepared to buyer requirements, on request.
āvval works with a vetted network of independent manufacturers in India — the same workshops that produce for established hospitality and retail brands, including Hilton and Marriott.
We keep those relationships close, and unnamed: the access is ours to manage, so it's never something you have to chase.
e. ss@avvalss.com
c. 404.754.7823
w. www.avvalss.com
