āśaya | DESIGN The word āśaya in the ancient Sanskrit language translates to “the cradle of feelings and thoughts.”
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overview: āśaya | DESIGN is a leading luxury interior design and architecture firm that considers equity, the environment and fusing western and eastern cultures to craft holistic spaces. The firm specializes in luxury residential, multifamily, hospitality, and unique experiential spaces that encourage guests to explore their authentic selves, find a sense of purpose and form a deeper connection and appreciation for the natural environment. āśaya’s value proposition is to impact the growth and enrichment of a client’s brand equity – economic, social, cultural and environmental. about the founder: A uniquely creative voice in the design profession, informed by a diverse background in architecture, interior design and environmental psychology, Smita thrives on designing spaces that strengthen our emotional connection to the places we live, work and interact. After over 16 years of extensive work experience, Smita decided to launch her own practice - āśaya | DESIGN on July 04, 2020. A practice that embraces a true independence of mindset, breaking the old ways of doing business and being ethical with our code of conduct. The word āśaya in Sanskrit translates to “the cradle of feelings and thoughts.” āśaya’s ethos: • To redefine luxury design • To be a leader in ethical sourcing and environmental impact • To empower the underprivileged through the business of design
Smita Sahoo Owner, Founder, and Creative Director āśaya | DESIGN
The Gallery on Wells, Chicago IL Dedicated to harnessing one’s artistic savvy, The Gallery on Wells is a residential tower located in Chicago’s River North neighborhood that lives true to its name. 4
Projects / Brands Hospitality Brand • Marriott • Hyatt
Hospitality Boutique • Turtle Island Eco - Luxury Resort in Fiji • Global Lofts
Luxury Living • Cirrus Condominumns - Lend Lease • Wolf Point West - Hines + Magellan Development • Lincoln Yards - Sterling Bay • Exhibit - Sterling Bay • Miami Brickell - Grand Peaks
Wolf Point West Luxury Living, Chicago IL Located on the riverfront level, a riparian lounge offers spectacular 360-degree views of the city and beyond, while an expansive pool deck and four-acre park provide direct access to the river.
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Sienna at the Thompson Located at the prime intersection of 5th street and Brazos Street in Austin, this mixed-use development has 3 important components : Thompson Hotel, Tommie Hotel and Sienna Residences at the Thompson. 8
Hospitality lounge at Brickell, Miami FL Located at downtown Brickell Miami, this is a hospitality lounge for hosting guests.
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āśaya | FFA DESIGN + SOURCING + MANUFACTURING 12
*FFA - Furniture, Furnishings, and Accessories
āśaya has 2 parts to their business. Part 1 : Interior Design Services Part 2 a : FF&A Only Sourcing and Manufacturing partner Part 2 b : FF&A Design, Sourcing and Manufacturing partner
*FFA - Furniture, Furnishings, and Accessories 13
āśaya | SOURCING PARTNER
Dynamic Sourcing Essentials
About: Dynamic Sourcing Essentials excels as a premier buying agency, offering tailored solutions for a wide range of products, including hard goods and soft goods. Their focus on delivering personalized sourcing options and comprehensive solutions at competitive prices has earned them the confidence of a global clientele. With expertise across diverse categories such as furniture, textiles, floor coverings, lighting, and decorative and functional accessories, including garments and fashion accessories, DSE has collaborated with renowned brands like Restoration Hardware, Armani Casa, Crate and Barrel, and Calvin Klein, among others. The company's key assets lie in its team members, boasting diverse experience, unwavering commitment, and factories with established production efficiency. The core pillars of the organization, including sourcing, product development, production planning, quality control, and logistics, are firmly established. Moreover, meticulous attention is paid to pricing and cost control measures. With a robust network of over 70 reputable vendors onboard, equipped with top-notch infrastructure and production capabilities, the company can seamlessly handle both bulk and retail orders. These vendors are strategically located across various regions such as Delhi NCR, Panipat, Moradabad, Jaipur, Udaipur, Jodhpur, Saharanpur, Farrukhabad, Agra, Firozabad, Ahmedabad, Badohi, Mirzapur, Varanasi, and Karur. Founder: Anil Chadha is a specialist in his field and holds a vast and rich experience of over 35 years. He has led various teams in his career trajectory and has laid foundations for a few organizations as well. He is a familiar face in various national and international export exhibitions. In his past roles, he has dealt with clients from markets such as the United States of America, the United Kingdom, France, Italy, Netherlands, Romania, Australia, Middle East and Southeast Asia. 14
Team
Anil Chadha Founder
Aarushi Chadha Creative Strategist + āśaya Design Liason
Sanjiv Rawal Operations Manager
Ramandeep Kaur Merchandising Manager
Jagmohan Awasthi QA Manager
Sunil Kumar Gupta Financial Controller
Other staff members (15 in Delhi) + Other team spread across India 15
āśaya | VALUE PROPOSITION 1. Women Owned and Minority Owned Business - Certified Nationally + City of Chicago 2. Smooth design process from Interios Architetcure + Design services to FF&A design and procurement 3. Leverage US and India strong trade relations - Anticipated Tarriffs in India's favor (TBD) 4. Leverage already existing Indian sourcing and manufacturing connections - Chicago,US to Delhi,India (13 hrs direct flight) 5. India established as a reliable / high quality manufacturing partner - Eg. Apple, Tesla etc 6. Ease of working with Indian partner - Fluent english speaking country and smooth communication 7. Indian manufacturers operations are less interrupted (Unlike China, Italy, Spain etc) - due to diversity of religious holidays 8. Strong labor force - largest population in the world 9. Most Diverse materials, skill sets, mix of modern and ancient techniques 10. Full customization capabilities - Client driven design solutions 11. Ethically driven country 12. Comply with US based Certifications + Tests 16
Certifications 1. UL: Our vendors conform with UL for shipment of lighting products to the USA. 2. FSC: Our factories are open to taking measures towards sustainable forest management. 3. FR: Vendors are committed to manufacturing products which meet fire standards keeping the user’s safety in mind. 4. FDA: Our factories comply with the standards of FDA and fulfill their responsibility for the same. 5. BSCI: We encourage our vendors to participate in adherence to the BSCI code of conduct and execute the work accordingly. 6. Sedex: Our factories recognize the importance of producing responsibly and conducting business ethically. 7. RoHS: Our products are RoHS certified to ensure no usage of harmful and lethal chemicals.
Note: Apart from the above certifications, we do have an experienced team that can work according to the buyer’s requirement of certificates or test reports.
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Services
01. Sourcing
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02. Product Development
03. Production and Quality Assurance
04. Cost Management
05. Logistics
06. Social Compliance
01. Sourcing We have an exceptionally dedicated team for each client to understand their design requirements and propose product specifications accordingly. We have a wide vendor base with excellent infrastructures and facilities to cater bulk, as well as retail orders. Our team regularly interacts with clients to give them a comprehensive outline of the shipment with detailed documents and photographs. We maintain constant touch with our exporters, assist them at every step by providing multiple inspections. 02. Product Development We keep abreast of trends and forecasts to offer an extensive database and portfolio to pick various designs from. We deal with a diverse range of manufacturers who specialize in plethora of raw materials ranging from hard goods to soft goods. Our creative and design team specializes in customization that is specific to the client’s requirement. We have a committed bunch of people who focus on detailed research and development to make sure that your product stands out in the market. 03. Production and Quality Assurance Quality plays the nerve center of our organization and our unique methods and techniques set us apart. The engagement of quality assurer comes into play from prototype to production and we apply our technical knowledge to assist factories in working towards the highest quality levels. We believe in quality assurance rather than quality control. Our nature of work involves in depth pre-production planning. We do comprehensive quality checks and monitor inline rejections, if any. We conform to acceptable quality levels based on our client’s requirement. DSE has 3 stage inspection policy: Pre inspections at primary stage. Midline inspections at an advanced stage. Final inspection once the shipment is ready. 04. Cost Management The team strives to attain desired product and quality at right pricing. It combs through prevalent products and prices in market. We act as a keen observer to identify any new trends, pricing parameters of existing factories and emerging brands. We can be relied upon as a barometer of production input costs and other determinants of pricing. The occurrence of replacements are contained at a negligible level which in a way contributes to competitive pricing by vendors. 05. Logistics We have an unmatched expertise in planning full container load and consolidating buyer’s shipment. We regularly coordinate with freight forwarders and vendor shipping departments. Our team closely keeps a check on pre and post shipment documentation, payments and deposits to maintain an up to date database. We monitor deadlines for planned vessels at origin and shipment releases at destination and strive to combat any unforeseen situations that may affect timely dispatches. 06. Social Compliance We aim to have an ethical and environmentally responsible production to promote a fair and sustainable production process. We encourage efficient utilization of resources and a healthy and harmonious relationship at the workplace. Our team regularly engages in social audits to examine the factory procedures and environmental compliances. We motivate the use of sustainable goods and tend to reduce consumption of non recyclable resources. The skill and efforts of factory workers are respected since fusion of creativity with engineering is translated by them into a product, be it partly by machine or much by their hands. 19
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Process
teps 1. Project Commencement phase : Understand Scope of work and expectations 2. Proposal and Sign off : Review costs, Discuss Timeline and Approval 3. Design and Specification : Documents prepared based on the scope of work 4. Aprroval of design and specifications + Time management 5. Shop drawings + Sampling : We receive these information for review and approval 6. Mock up : Upon clients's request 7. Final approval : Post approvals the team proceeds with production 8. Production 9. Inspection 10. Packing and Shipping 11. Shipment received and dispactched to the agreed destination 12. Final inspection and receive sign off
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Products - A Glimpse
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BED FRAMES
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Brands 1. Restoration Hardware 2. Crate and Barrel 3. Armani Casa 4. Anthropology 5. Urban Outfitters 6. Made Goods 7. ABC Carpets & Home 8. Bodyshop 9. Pier 1 10. Garden Ridge 11. Tuesday Morning 12. Linen ’N’ Things 13. Calvin Klien
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contact Smita Sahoo, NCIDQ, LEED AP Owner, Founder & Creative Director e. ss@asayadesign.com c. 404.754.7823 w. www.asayadesign.com
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