āśaya I āvval - An Integrated Practice

āśaya | āvval Designed with intent. Sourced direct. Delivered intact.

Who we are

āśaya

āvval

Design · Interior architecture & design

Procure · Sourced direct from manufacturer

An innovative, concept-driven practice crafting

A direct-source procurement practice working

holistic spaces — guided by equity, environment,

exclusively with independent manufacturers

and the fusion of cultures. Working across

in India — custom high-end furniture, built to

multifamily, mixed-use, and hospitality.

specification at origin.

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Why We Source Differently

The āvval model

The conventional model

We go upstream of the supply chain entirely — directly to the manufacturer.

Most design firms source from the same supply chain — they just sit at a different point in it.

āvval coordinates directly with independent manufacturers in India, buying

Whether managed by a designer, a GC, or a procurement consultant, the

at the source. No distributor. No dealer. No showroom. Specification

standard model moves through the same intermediary chain: domestic

travels from āśaya's drawing board to the factory floor without passing

dealer, brand rep, distributor, showroom. Each layer adds margin. Each

through a single intermediary — and the finished piece reflects that

layer adds interpretation. The client absorbs both.

precision exactly.

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Every piece built to exact specification from scratch

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Selections made from existing dealer inventory

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No standard size constraints

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Customisation limited to what the manufacturer already offers

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Direct manufacturer relationship — zero intermediary markup

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Pricing inflated at every intermediary layer

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Production scheduled to the project timeline

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Lead times governed by dealer stock, not project schedule

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Specification travels directly from āśaya to the factory floor

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Design intent filtered through multiple handoffs

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The integrated process

01 · āśaya

02 · āvval

03 · India

04 · United States

Space planning & design

Direct manufacturer coordination

Bespoke manufacturing

US import & curbside delivery

Interior architecture, FF&E specification,

Specification goes directly to the

Built-to-spec by skilled independent

Import duties, logistics, and curbside

and material direction — built for

factory. No dealer, no distributor.

manufacturers — every dimension,

delivery managed end-to-end by

seamless transition to procurement

Production managed to the project

material, and finish exactly as specified.

āvval — one contact from production

without re-briefing

timeline by the same team that wrote

Not adapted. Not approximated

confirmation to site arrival

the brief

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Designed with intention. Delivered without compromise. When the same team holds the vision from first sketch to final piece, nothing gets lost — and nothing needs to be re-explained.

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āśaya project portfolio · āvval manufacturer sourcing

Smita Sahoo e. ss@asayadesign.com p. 404.754.7823