Editor’s note
In this edition of āśaya Digest for the month of April, we delve into a range of outdoor design concepts, embracing the transition from spring to summer. From the innovative barefoot hospitality approach to integrating Cultural Heritage for a truly holistic experience. Additionally, we explore projects that blur the lines between indoor and outdoor living. Witness how walls dissolve, inviting nature to become an integral part of the space.
Highlighting our feature is Christine Krzyzanowski, a pioneering executive and the Co-Founder and CMO of PLLAY Labs, Inc. With a strong presence in the marketing, entertainment, and tech sectors, Christine embodies leadership and innovation in these dynamic industries.
Read more in the latest āśaya Digest!
Luxury Indoor - Outdoor
“Boundless
Living: Where Walls Dissolve and Nature Enters”
Green Art Wall - A stunning double-height art wall transforms this building’s exterior into a captivating canvas. The elaborate design beautifully integrates wall plants, custom millwork, and technology to create an immersive visual experience that bridges indoor and outdoor environments.
Luxury Indoor - Outdoor
“Boundless Living: Where Walls Dissolve and Nature Enters”
Indoor - outdoor amenities include a stylish bar, comfortable lounge seating, and a pool table, all flowing seamlessly to the outdoors. The adjacent bocce court extends the recreational experience, creating a perfect balance of indoor comfort and outdoor connection.
Cultural Heritage in Holistic Luxury: HM Design + āśaya Collaboration
āśaya is currently working on an Interior Design collaboration with Holistic Design Firm - HM Design, Ft. Lauderdale. We did studies that wove Fiji’s ancient traditions into contemporary luxury experiences through sacred masi patterns and traditional veiqia artistry. These sacred designs, created with natural plant-based inks, tell stories of identity and heritage. Our spaces honor these traditions, allowing guests to experience the profound cultural significance of these art forms while enjoying refined comfort.
Cultural Heritage in Holistic Luxury: HM Design + āśaya Collaboration
Merging ancestral Fiji tatoos and Masis with modern barefoot luxury, HM Design and āśaya Design are transforming vernacular symbologies and patterns into immersive experiences. From ritual welcomes to indigenous spa treatments in bure-inspired spaces, guests don’t just observe culture—they live it. Every element connects tradition with luxury, celebrating Fijian heritage in a meaningful, elegant experience. Every design element carries meaning, connecting tradition with modern comfort in a celebration of Fijian heritage.
Turtle
Waves
Conch shell
Fish net
Sea shell
Patterns
1. Masi
2. Magimagi
3. Veiqia
Celebrating Women in the Fields of Marketing, Entertainment, and AI + Tech
Christine Krzyzanowski is a trailblazing executive and the CoFounder and CMO of PLLAY Labs, Inc., a powerhouse in the marketing, entertainment, and tech industries. With over 18 years of experience working with Fortune 500 companies, Christine has built a formidable reputation as a brand strategist, investor, and entrepreneur. Her journey began in 2005 when she founded The ARK Group, an agency that quickly rose to prominence under her leadership, working with prestigious clients such as MGM Hotel Group, Mercedes-Benz, BMW, Coca-Cola, NFL, NBA Cares, MLS, SONY PlayStation, Hilton Hotels, Johnson & Johnson, and more. By the age of 35, Christine had firmly established herself as a leader in the global marketing world, managing client marketing budgets exceeding $550 million through innovative traditional and digital marketing strategies. In 2018, Christine co-founded PLLAY Labs, Inc., which has become the world’s most powerful AI-driven video game wager platform, players instant access to real money competitions.
A renowned TED conference speaker and global advocate for women’s empowerment, Christine has shared her wisdom and insights in Spain, Japan, France, Canada and Italy. She is deeply passionate about helping women, especially single mothers, realize their business aspirations and believe that they can achieve anything at any stage of life.
Christine Krzyzanowski Founder, The ARK Group
