Santa Rosa Metro Chamber Magazine 2019

Santa Rosa Metro

Santa Rosa Metro , Y T I C R U O E R U T U F R OU

Magazine

ared prosperity p.20

mmunity and sh Building a vibrant co

2019

DRINK

Bike & Beer Adventure p. 8

LEARN

Mike Hauser Academy p. 26

SUPPORT

Mariachi Youth Orchestra p.40

EAT

Best Lunch Spots p. 43

TOTAL SITE PREPARATION GRADING AND EXCAVATING PAVING STORM DRAIN WATER AND SEWER LINES EQUIPMENT RENTAL SOIL STABILIZATION SITE AND STRUCTURE CONCRETE

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TRIM YOUR WASTE

SAVE SOME GREEN

Recycle and Compost more. Reduce your Garbage.

Good for the environment.

Good for your bank account!

800.243.0291 RecologySonomaMarin@Recology.com Recology.com/SonomaMarin Facebook.com/RecologySonomaMarin SRChamber2019.indd 1

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CONTENTS

The 2019 Santa Rosa Metro Magazine is produced by the

Editorial & Design TINA CAPUTO, Editor MARY GARNISH BAUMAN, Creative Director/Designer PETER RUMBLE, Editorial Writer KEVIN STOLL, Project Manager/Editorial Writer Contributors JULIE FADDA LINDA MURPHY MATT VILLANO Adverstising Sales JOANNE HERRFELDT Santa Rosa Metro Magazine is produced in partnership with Sonoma Media Investments, LLC. MICHAEL ZIVYAK, President Magazine Division This entire publication and its contents are ©2019 Santa Rosa Metro Magazine, all rights reserved. Reproduction in whole or in part without written permission from the Santa Rosa Metro Chamber is prohibited.

Information in Santa Rosa Metro Magazine is gathered from various sources and every effort has been made to ensure its accuracy. The Santa Rosa Metro Magazine assumes no responsibility for omissions, errors or misinformation.

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FEATURES 8 Bike & Beer Diary Cycling through a brew-tastic adventure

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20 Our City, Our Future Lower-cost housing, a strong educational system and thriving businesses are worth fighting for

ARTICLES 12 MetroConnect

26 Mike Hauser Academy Mike Hauser Academy brings science and math careers to life for Sonoma County teens

38 Music: Orchestra

34 Chamber: What You Didn’t Know From workforce development to tourism promotion to advocacy, the scope of our work may surprise you

43 Best of Santa Rosa

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Chairman’s and CEO’s Message

28 Chamber Board of Directors

14 Behind the Business Profiles 40 Music: Youth Program 64 Mayor Profile

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1-800-922-8742 | TriCountiesBank.com

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CHAIRMAN’S AND CEO’S MESSAGE

W

E LOVE SANTA ROSA

for many reasons—there is a lot to love. Many of the city’s charms are highlighted in this year’s Chamber magazine and directory, which tells the stories of some fascinating people and great things happening in our area.

Unfortunately, we couldn’t focus on everything that makes our community special. However, most importantly, this directory highlights our members: the hundreds of employers who help our families grow and thrive, provide cultural and recreational opportunities, bring in visitors, help people rebuild homes and plan for their financial future, manufacture the latest high-tech products, craft the world’s greatest beer, and provide fundamental health and education services…just to name a few of their essential contributions to our community.

One of our members, the Pulitzer Prize-winning Press Democrat newspaper, has expanded its partnership with the Santa Rosa Metro Chamber this year to reimagine this magazine and get it into the hands of tens of thousands more people than in previous years. We couldn’t be happier for the opportunity.

Our community is a resilient one, fighting back in the face of fire and then flood. The team at the Santa Rosa Metro Chamber has worked tirelessly to help our members in that fight, not just because they are members, but also because they are our friends, neighbors and the bedrock of our community. Having our founding roots in the recovery from the 1906 earthquake, we try to honor the history of rebuilding and growth to ensure a more prosperous community for all.

Over the last year, we have convened the major employers in our region to advance housing development, including establishing funds to help spark particular projects; launched a community benefit district in downtown Santa Rosa to

Evan Hershey

Peter Rumble

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make it more vibrant and appealing for locals and visitors alike; expanded our workforce development programs to help middle school students get a jump-start on STEM subjects and to expand the number of quality child care options in our community; built relationships with the California Governor’s Office to bring investment to our region; launched programs to help small business get established and grow; aided businesses in relocating to Santa Rosa; and continued to support our tourism industry by telling the story of how we remain “open for business.”

All of our work relies on the investment of our members to keep the organization alive, and on the undying enthusiasm of our volunteers who serve on the Santa Rosa Metro Chamber Board of Directors and committees, and those who are ambassadors for the organization every day. It is our pleasure to serve with you, building a more vibrant and prosperous community for everyone who lives, works and plays in our beautiful Sonoma County.

Sincerely, EVAN HERSHEY BOARD CHAIR

PETER RUMBLE CHAMBER CEO

and the 2019 SANTA ROSA METRO CHAMBER BOARD OF DIRECTORS

(see page 7)

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Celebrate With Us! 6 MEETING & EXHIBITION HALLS | SARALEE & RICHARDS BARN | INDOOR OUTDOOR | OPEN-AIR AMPHITHEATER | 2 OPEN-AIR ARENAS RESTAURANT KITCHEN | FACILITY SETUP | FOOD SERVICE MAINTENANCE SERVICES | SECURITY | MULTIPLE PARKING LOTS

To learn more about our event facilities visit SonomaCountyFair.com, call 707.545.4200, or email info@sonomacountyfair.com 1350 Bennett Valley Road, Santa Rosa, CA 95404

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Convene. Empower. Act. 2019 BOARD OF DIRECTORS

Evan Hershey NBC Securities Board Chair

Ryan Beach Redwood Credit Union Chair-Elect

Mike Purvis Sutter Health Immediate Past Chair

Joe Dietzen Westamerica Bank Advocacy Council Chair

Brian Bottari Comcast Chamber Political Action Committee Chair

Kerry Rego Kerry Rego Consulting Communications Chair

Kellin Gilbert Pisenti & Brinker LLP Finance Chair

Jeremy Little Carle, Mackie, Power & Ross LLP Leadership Santa Rosa Chair

Elizabeth Barron BPM LLP Member Services Chair

Jodi Given Redwood Credit Union Young Professionals Network Chair

Josh Adams Santa Rosa Junior College

Lori Alexander-Winkler Francis Ford Coppola Winery

Jennifer Buffo Pure Luxury Transportation

Bill Carson Windsor Golf Club / Airport Business Center

Sonu Chandi Chandi Hospitality Group

Steve Falk The Press Democrat

Aaron Friedman Signarama

Hugh Futrell Hugh Futrell Corporation

Cindy Gillespie Amy’s Kitchen, Inc.

Hamish Gray Keysight Technologies

Diane Hernandez Kaiser Permanente

Keo Hornbostel Safari West Wildlife Foundation

Kate Kelly Sonoma Clean Power

Karissa Kruse Sonoma County Winegrowers

Mike Lopez Vantreo Insurance Brokerage

Carm Moceri St. Joseph Health

Keith Roberts Santa Rosa Community Health

Steve Schofield Exchange Bank

Alan Silow Santa Rosa Symphony

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Bike and Beer

URBAN

Adventures

Cycling through a brew-tastic adventure

BY PETER RUMBLE

S

ANTA ROSA AND SONOMA County have earned an international reputation for having some of the best beer and cycling on the planet. This is more than cause for bragging rights; it gives the region a huge economic

boost.

The local brewing industry continues to grow, with the annual economic impact estimated at $225 million. Other cities may claim the title of America’s craft beer capital, but don’t be fooled—two of our breweries, Russian River Brewing Co. and Lagunitas, are ranked among the world’s top 100 by RateBeer.

Santa Rosa was even crowned microbrew capital of the United States by Pudding, a digital publication that explores hotly debated cultural ideas.

Similarly, the cycling in Sonoma County is legendary. The region has hosted the Amgen Tour of California, some of IRONMAN’s most successful races, and Levi’s Granfondo. It’s no wonder some of the nation’s greatest professional cyclists call Santa Rosa and Sonoma County home. It’s also a haven for amateur cyclists. Bicycling Magazine recently listed the region as one of “The 7 Greatest Rides on Earth.” Cycling represents

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the majority of the county’s outdoor recreation industry, contributing a massive portion of its $731 million annual economic impact.

Here at the Chamber, we felt it was high time to bring the beer and biking industries together for a day of fun.

In equal parts excuse to spend a weekday on our bikes instead of in the office and a chance to highlight two of our favorite local industries, three friends set off on a Tuesday afternoon “bike and beer” adventure. The crew consisted of Aaron Friedman, owner of Signarama SR and Santa Rosa Metro Chamber Board Member; Bret Gave, vice president of the Santa Rosa Metro Chamber; and me— Peter Rumble, CEO of the Santa Rosa Metro Chamber.

Our journey began at The Bike Peddler, where we picked up Specialized Turbo Levo electronic pedal-assist bikes, which made for a much quicker trip between stops. The route started with lunch at Trail House, and ended on the northern edge of town at Plow.

TRAIL HOUSE

At the base of Annadel-Spring Lake-Howarth Park is the Trail House, established by Glen Fant as a place for the community to come together. The ale house and café is a shrine to cycling, with trail map décor and famous bike frames hanging on the walls. Along with straightforward fare like sandwiches, salads and local beer, Trail House provides bike maintenance and repair supplies.

We started the day with a sandwich and Seismic Brewing’s Tremor, a refreshing lager that set the stage for the day to come. Seismic’s mission is to make uniquely flavorful craft beer while re-writing the book on sustainable brewing—another reason to support this local brewery.

THIRD STREET ALEWORKS

Our next stop was Third Street Aleworks, founded by old high school buddies and beer enthusiasts Todd Hedrick and Chris Hagan. The brewery has been a stalwart in the local beer scene, opening its doors in 1996.

Recently acquired by local investors, the new owners renovated the kitchen and reopened for food service in May.

Sonoma County Breweries for Touring and Tasting Santa Rosa Metro Chamber Members BEAR REPUBLIC BREWING CO. 345 Healdsburg Ave., Healdsburg 5000 Roberts Lake Road, Rohnert Park 707-433-2337, 707-585-2722 (RP) bearrepublic.com

GRAV SOUTH BREW CO. 7950 Redwood Drive, Ste. 15, Cotati 707-753-4198 | gravsouthbrewco.com HENHOUSE BREWING CO. 322 Bellevue Ave., Santa Rosa 707-978-4577 | henhousebrewing.com

PLOW BREWING CO. 3334 Industrial Drive, Santa Rosa 707-843-4583 | plowbrewing.com

HOPMONK TAVERN 230 Petaluma Ave., Sebastopol 707-829-7300 | hopmonk.com/sebastopol

RUSSIAN RIVER BREWING CO. 725 Fourth St., Santa Rosa 700 Mitchell Lane, Windsor 707-545-BEER | russianriverbrewing.com

LAGUNITAS BREWING COMPANY 1280 N. McDowell Blvd., Petaluma 707-778-8776 | lagunitas.com

THIRD STREET ALEWORKS 610 Third St., Santa Rosa 707-523-3060| thirdstreetaleworks.com Other Local Breweries 3 DISCIPLES BREWING CO. 501 Mendocino Ave., Santa Rosa 707-228-7309 | 3disciplesbrewing.com 101 NORTH BREWING 1304 Scott St., Petaluma 707-778-8384 | 101northbeer.com BARREL BROTHERS BREWING CO. 399 Business Park Court, Windsor 707-696-9487 | barrelbrothersbrewing.com CLOVERDALE ALE COMPANY 131 E First St., Cloverdale 707-894-9610 | ruthmcgowansbrewpub.com cloverdaleale.com COOPERAGE BREWING COMPANY 981 Airway Court, Ste. G, Santa Rosa 707-293-9787 | cooperagebrewing.com FOGBELT BREWING COMPANY 1305 Cleveland Ave., Santa Rosa 707-978-3400 | fogbeltbrewing.com

MOONLIGHT BREWING COMPANY 3350 Coffey Lane, Ste. A, Santa Rosa 707-528-2537 | moonlightbrewing.com OLD POSSUM BREWING CO. 357 Sutton Place, Santa Rosa 707-303-7177 | oldpossumbrewing.com ST. FLORIAN’S BREWERY 7704-A Bell Road, Windsor 707-838-2739 | stfloriansbrewery.com SEISMIC BREWING CO. 2932 Duke Court, Santa Rosa 707-544-5996 | seismicbrewingco.com Brewery—No Tap Room SHADY OAK BARREL COMPANY 420 First St., Santa Rosa 707-575-7687 | shadyoakbarrelhouse.com SONOMA SPRINGS BREWING CO. 19449 Riverside Drive, Ste. 101, Sonoma 707-938-7422 | sonomaspringsbrewing.com STUMPTOWN BREWERY 15045 River Road, Guerneville 707-869-0705 | stumptown.com WOODFOUR BREWING COMPANY 6780 Depot St., (in the Barlow), Sebastopol 707-823-3144 | woodfourbrewing.com

For this tasting, we branched out in different directions. I went with Jungle Love Tropical IPA—more bitter than the typical IPA, but just as tasty.

Aaron ordered up the medium-bodied, super hoppy Puddle Jumper IPA, while Bret decided to keep it light with the Raspberry Grisette, a low-alcohol brew with origins in Belgium.

RUSSIAN RIVER BREWING COMPANY

From Third Street, it was an easy jaunt to Russian River’s Fourth Street brewpub. Not long ago, the brewery was quietly building its formidable line-up of beer and catering to neighborhood locals. Today, it’s equally likely that you’ll run into your neighbor as meet a visitor from Italy, Germany, Canada or Belgium. Russian River’s Pliny—both the Elder and the Younger—are beyond cult SantaRosaMetroChamber.com

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favorites, attracting beer pilgrims from all over the world. (The Pliny the Younger release brings in more than $4 million in economic impact every year!)

Russian River recently opened a new temple to brewing in Windsor, featuring an expanded food menu. Despite all of the brewery’s success, owners Natalie and Vinnie Cilurzo remain down to earth and committed to the community.

During our visit, we snagged an outside table on Fourth Street, where we ran into some local friends and chatted with a visiting couple from Idaho. I went with a favorite, Blind Pig; Bret opted for a Row 2 Hill 56; and Aaron went with the first stout of the day, OVL Stout. As expected, all were excellent.

FOGBELT BREWING COMPANY

Next we headed to Fogbelt, tucked away alongside 101 on Cleveland Avenue.

The brewery has grown into a local favorite for its unique beer and tasty food.

Founders Paul Hawley and Remy Martin named their brewery after the area along the Northern California coast where the coast redwood trees grow—from Big Sur to the Oregon border.

With so many unique beers and the lunch hour calling, we decided that a sampler of both food and drink was the way to go. Sliders, pork tacos, fries and a medley of beers included PainKiller Cocktail IPA, made with pineapple juice and mandarin orange zest, as well as the Zephyr Passionfruit Gose.

Cooperage won a gold medal at the World Craft Beer Festival for its Cultivating Mass Imperial Stout.

I am a sucker for good Belgian beers, and with the style being a specialty of Cooperage, a Runaway Abbie was my beer of choice. Bret went for the “Simcoe and Citra” stylings of Steph Curty, and Aaron opted to sip water, muttering something about it being “hard to keep up with the pros.”

PLOW

Located a few blocks from Cooperage is Plow’s small tasting room, which sits beside its brewing facility. Owner Kevin Robinson has “plowed” his way into the Santa Rosa beer scene in a meaningful way. He previously brewed for Speakeasy, Lagunitas and Russian River, but these days he pulls no punches and makes beer his own way. It’s some of the best around.

We finished our “bike and beer” tour with a Muggins IPA for me, a Haflinger Pale Ale for Aaron and the full-flavored Sonoma Coast PILS for Bret—welldeserved rewards for the (electricityassisted) labors of our intrepid trio.

Location and contact details for the breweries on our cycling tour, as well as other local favorites, can be found in the sidebar on page 9. Trail House is located at 4036 Montgomery Drive, trailhousesantarosa.com.

Local Cycling Shops Santa Rosa Metro Chamber Members BIKEPARTNERS.NET 512 Wilson St., Santa Rosa 707-595-0386 | bikepartners.net ECHELON CYCLE & MULTISPORT 125 Fifth St., Santa Rosa 707-528-1133 | echeloncycle.com SPORTS BASEMENT SANTA ROSA 1970 Santa Rosa Ave., Santa Rosa 707-921-3147 | sportsbasement.com TRAIL HOUSE 4036 Montgomery Drive, Santa Rosa 707-843-4943| trailhousesantarosa.com Other Local Bike Shops BICYCLE CZAR 201 Santa Rosa Ave., Santa Rosa 707-540-1728 | bicycleczar.com BREAKAWAY BIKES 4235 Montgomery Drive, Santa Rosa 707-826-3400 | breakawaybikes.co BIKE PEDDLER 605 College Ave., Santa Rosa 707-571-2428 | bikepeddlersantarosa.com NORCAL BIKE SPORT 425 College Ave., Santa Rosa 707-573-0112 | norcalcycling.com REI 2715 Santa Rosa Ave., Santa Rosa 707-540-9025 | rei.com TREK BICYCLE STORE 512 Mendocino Ave., Santa Rosa 707-546-8735 | trekbikes.com WINDSOR BIKE & SPORT 830 McClelland Drive, Windsor 707-836-9111 | windsorbikes.com

COOPERAGE

A two-mile pedal north to an industrial park brought us to Cooperage, where local artists’ works line the walls, board games beckon, and crowds spill out onto the patio in good weather. Owner-brewer Tyler Smith offers a rotating selection of hoppy beers and Belgian-style ales, so there’s always something new to try. Although Cooperage doesn’t have a famous flagship beer, the brewery hasn’t flown under the radar; in 2018, 10

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Making the Connection

REFERRALS POWER DIRECT AND MEASURABLE RETURNS

BY BRET GAVE

I

N 2008, I OPENED a retail store in

downtown Santa Rosa. This was at the zenith of the Great Recession, when consumer sentiment was at an all time low, and people were losing their homes left and right. It was a crazy time to open a new retail shop, especially in California where home ownership rates dropped more than in most states.

Trust was a big issue at the time and continues to be to this day. People were very careful where they spent their money and a lot of them weren’t spending at all. I remember reading an article back then which stated that 92% of people trust a recommendation from someone they know, as compared to 33% from online ads or review sites. Since I had just moved here from Wisconsin, and literally didn’t know anyone, it was a good bet that finding recommendations would be tough. Through networking groups, I met and built long-term relationships with my bookkeeper, accountant, lawyer and wealth manager. I was on to something.

I immediately started a referral program at my business, asking customers to refer a friend. It was hard work and required a total commitment to our customer services, product support and value proposition. But it was worth it as we grew 20% in each of our first five years in business from the power of the referral.

Eight years after opening, I was able to sell the business and took on the membership VP role at the Metro Chamber. I saw an incredible opportunity for building referral and networking groups, and the idea for MetroConnect was born. More than a passive relationship-building mixer event, these groups have the ability to power direct and measurable returns.

The core of each MetroConnect group is professional development. Members learn and teach one another valuable skills such as self-awareness, empathy and effective listening, as well as how to sharpen presentation skills. Each group

“MetroConnect is a place to build relationships, develop your skills and impact business in our community.”

– Bianca Broos, Bianca Broos Coach & Strategist

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gives back 5% of its membership contributions to the local nonprofit of its choice.

Because this is a program of the Metro Chamber, MetroConnect participants also get plugged in to the largest network of business professionals in the county—individuals who are committed to elevating business and building community to connect and empower our region.

There is no one absolute—no golden egg. But joining a direct referral group like MetroConnect can help you grow your business and build connections that will last a lifetime.

For more information please reach out to bretg@ santarosametrochamber.com or call his direct line at 707-524-2118.

“Connections are more than referrals, they are moments in time when we find community and build relationships.”

– Alicia Parks Alicia Parks Photography

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BEHIND THE BUSINESS

KEVIN JORGESON Famous free climber brings the excitement of rock climbing to Session Climbing + Fitness

BY LINDA MURPHY

W

HAT DOES A GUY do after becoming, with

his partner, the first to successfully free-climb Yosemite’s daunting El Capitan Dawn Wall?

If you’re Santa Rosan Kevin Jorgeson, you build your own wall, one that will be accessible to anyone who shares your passion for scaling rocks, indoors and out, or wants to explore the possibilities.

In 2020, Jorgeson and business partner/fellow climber Mike Shaffer will open Session Climbing + Fitness on South A Street in Santa Rosa, sandwiched between Highway 101 and Santa Rosa Avenue. It’s a logical continuation of Jorgeson’s climbing career, which has taken him from his 2015 Dawn Wall triumph with Colorado’s Tommy Caldwell—a 19-day, bloody-handed ordeal viewed around the world on television and online—to broad exposure in newspapers and magazines, appearances on TV including “The Ellen Show,” and being the focus of the 2017 documentary “The Dawn Wall.”

Not content to rest on these laurels, Jorgeson teamed with Shaffer and investors to develop the multi-million-dollar Session Climbing + Gym facility. The 23,000-square-foot building will offer climbing walls up to 47 feet high, a mezzanine with rooms for yoga, climbing and other fitness equipment, a cafe, and space for community events.

“We’ve spent almost two years designing every square inch of the facility, from the climbing walls to the light fixtures. We’re really excited by the result,” Jorgeson says. “It’s really important

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to us to create a facility where first-time climbers and experts are able to have amazing, memorable, challenging experiences— on the climbing wall and off. We think it’s going to feel quite different than most climbing gyms in the country and are really excited to share the product of our vision.”

Jorgeson began rock climbing at age 10, spurred on by his father—also a climber. As a teen, he frequented Vertex Climbing Center in Santa Rosa, and credits that experience for forming his rock-climbing focus. By age 19, Jorgeson was the nation’s topranked climber in his age group.

“Climbing changed my life in a major way and I want to invite and enable as many people as possible to experience this wonderful sport and lifestyle,” he says. “Most climbing gyms design their facility around climbing, which makes sense on the surface. However, when you visit a climbing gym, you quickly learn that most of your time is spent socializing instead of climbing. So we designed our facility around the non-climbing experience first and then added in the climbing terrain.”

Jorgeson, who continues to make challenging climbs, finds time to represent 1Climb, an organization that builds climbing walls in low-income areas.

He’s also busy raising his young son, Edsel, with his wife Jacqui.

The kid will likely be a climber.

Linda Murphy writes about wine for Sonoma and Decanter magazines, as well as the Press Democrat, yet she rarely turns down the opportunity to interview interesting people in other fields.

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BEHIND THE BUSINESS

VERN LAKUSTA Hotel E general manager gears up for a summer opening in Courthouse Square

BY JULIE FADDA

V

ERN LAKUSTA KNEW HE

wanted to work in hospitality from the time he landed his first job out of high school, as a hotel doorman. “I got the bug from there,” says the Canada native. At 23, he moved to the Caribbean and worked as a food and beverage manager at a resort, then earned his bachelor’s degree from the School of Hospitality and Tourism Management at Toronto’s Ryerson University. After living in San Jose and then Los Angeles, where he directed food and beverage programs for the Langham Huntington Hotel and Spa and the W Hotel, Lakusta moved to Santa Rosa in October 2018. Today, he’s gearing up for the role of general manager of Santa Rosa’s long-awaited Hotel E, a Greystone Hotels boutique property set to open in Courthouse Square on July 1.

The first phase of the historic beaux arts building’s remodel will include 39 rooms above a ground-floor lobby, conference space and a wine bar. Its second phase, set to be completed in February 2020, will host an additional 32 rooms as well as a Perry’s restaurant on its first floor, a small health club and a rooftop café.

Lakusta was looking to leave Los Angeles when the Hotel E opportunity arose. “The option of working at a boutique hotel in Sonoma County was everything I’d ever hoped for,” he says.

“Anyone who knows me knows I have a passion for wine.”

The new hotel was designed to feel like home, foregoing a typical hotel lobby or even a check-in desk. “Instead,” Lakusta says, “it’ll look and feel like someone’s living room. When guests arrive, they’ll be greeted by staff to facilitate check-in with a personalized approach. Adjacent to the check-in area will be the Enology Wine Lounge, which will serve 100 percent Sonoma County wine and beer, as

well as small bites like cheese, charcuterie and flatbreads.”

Lakusta says he’s especially enjoying the process of curating the hotel’s wine and beer lists. “My weekend activities surround putting those together,” he says. “I especially enjoy Armida Winery, which has outstanding views and amazing Zinfandels. I also like visiting the Barlow in Sebastopol, where Crooked Goat Brewery is located. And just up the road is Red Car Wine, another favorite. I generally look for places that are dog-friendly, because I like to bring my 5-pound, 12-year-old Yorkie, Rory, along for the ride. She loves to go out on adventures, and gets showered with attention when we’re out.”

He’s also having fun getting to know his new home. “After living in Los Angeles, everything is outstanding, and a short and easy drive away,” he says. “I’ve been to the beach here more often than I ever did before. I’ve been getting more into bicycling, too, and am really looking forward to kayaking now that the weather is warming up.”

He also joined a CrossFit club— perhaps to offset all that incredible Sonoma County wine, beer and cheese.

“Yes,” he says, “I’m one of those foolish people who enjoys being pushed to the limit.”

Julie Fadda is a freelance writer, editor and hospitality professional based in Sonoma County, which she’s called home since 2000.

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BEHIND THE BUSINESS

RENE BYCK AND SONIA BYCK-BARWICK Siblings work side by side to rebuild Paradise Ridge Winery

BY TINA CAPUTO

T

HIS YEAR MARKS THE 25th anniversary of Paradise Ridge, the Santa Rosa winery founded

by Walter and Marijke Byck in 1994. For more than two decades, the hillside winery was known for gorgeous sunset views overlooking the Russian River Valley, but that idyllic image was tragically replaced with that of charred ruins in October 2017, when Paradise Ridge succumbed to the wildfires that tore through Santa Rosa. But despite the devastating damage, the winery and the resilient family behind it are moving forward.

Now in the process of rebuilding, Paradise Ridge is run by siblings and winery co-owners Sonia Byck-Barwick and Rene Byck. They’ve been working together for nearly 20 years now, but that wasn’t always the plan. Both had other ideas about their career paths—Rene wanted to join the CIA for FBI, and Sonia set out to become a teacher—but they were eventually drawn back to the winery their parents created when Sonia and Rene were young adults.

Rene started out in the Paradise Ridge tasting room, working events and handling the bookkeeping. Sonia took on marketing and hospitality roles. Through it all, they’ve managed to avoid the typical sibling squabbles.

“We usually see eye to eye and have split responsibilities at the winery,” Rene says. “It might not be the best situation on paper, but it has worked for us.”

“Rene and I have always been close, so it is a natural fit for us to work together,” Sonia agrees. “We respect each other and balance each other out nicely.”

The key to working harmoniously with family, Rene says, is to try to understand where the other person is coming from.

“Be as open as possible,” he says, “and let things slide every once in a while.”

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“I don’t think we have ever fought over anything winery-related,” he adds, “and dealing with it after the fire has definitely tested us. But we are going through this together.”

The siblings are currently mid-way through building Paradise Ridge’s new event center and tasting room, which will open around the middle of November. They are also planning to build offices, along with space for fermentation and barrel storage, at the site of their former winemaking building. (The wines are currently being made at another winery’s facility.) Fortunately, the vineyards were not damaged in the fires.

“We’ve kept the original footprint for the tasting room and event center, but have extended the decks and terraces, which will now be tile instead of wood,” Sonia says. “We also added some touches to give the building a more agricultural feel, tying into the vineyards and nature, and a little history as well. We hope that when people return to the winery, it will feel like they are coming to a warm, familiar place that is also fresh and new.”

One of the biggest challenges in rebuilding, Sonia says, is keeping costs in check.

“As with many others, we were vastly underinsured,” she says, adding that the cost of building in Sonoma County can be prohibitively high. “We went from almost having everything paid off to taking out a sizable loan, which has been difficult for our family.”

But there are upsides as well. “I’ve learned that anything can happen and that we have to keep moving forward,” Rene says. “The community has rallied around us and it feels really good. They keep us going.”

“From an emotional standpoint, I feel

that it is important to focus on being thankful for what you have,” Sonia adds.

“Every night I try to remember to be thankful for my family, the roof over my head and a bed to sleep in.”

Another reason to be grateful, she says, is that the satellite Paradise Ridge tasting room in Kenwood survived the fires, and is open to visitors.

“We feel blessed by the amazing support we have received,” she says, “and we look forward to welcoming everyone back to the estate in November.”

Tina Caputo writes for Sonoma, Visit California, SevenFifty Daily and many other local and national publications. She is also the editor of Play Petaluma magazine.

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BEHIND THE BUSINESS

LOREZ BAILEY Chop’s Teen Club director finds common ground with Santa Rosa youth

BY LINDA MURPHY

O

N A 2015 VISIT to Chop’s Teen Club near downtown Santa Rosa, Lorez Bailey saw teenagers getting help with their homework, competing in team video games, playing basketball and dodgeball, chatting in the cafe, making music and engaging in art classes—all without a parent in sight.

“It was an unbelievably safe place where teens could be themselves,” Bailey recalls of that visit. “I’d thought I would open my own youth center one day, and as I left Chop’s, I said to myself, ‘I’m going to work here someday.’”

That day came in 2017, when Chop’s executive director Diana Curtin left to work for an anti-bullying campaign and urged Bailey to apply for her position.

Bailey was content with her job at SAY, the Santa Rosa Social Advocates for Youth agency where she helped prepare teens for entering college and finding employment.

But here was the opportunity of her dreams. She landed the Chop’s job.

Since then, Bailey has overseen operations at the two-story Chop’s center, formerly Lena’s Italian restaurant at West Sixth and Adams streets near Railroad Square. The 21,000-square-foot-facility opened in 2001, funded by a posthumous gift from businessman and former Santa Rosa mayor Charles “Chop” DeMeo, who stipulated that his money be used to create a center that would give local teens a safe haven and an opportunity for personal growth.

Bailey wholly embraced DeMeo’s concept on her first visit and continues to fly his flag. She is an energetic fundraiser, allowing the center to expand its offerings beyond what the DeMeo funding provides.

“Chop left such a strong legacy—that kids in their teen years need support, mentoring and activities to enrich their

lives,” she says. “And to support their parents in any way we can.”

Chop’s members run the gamut, from those with little parental guidance, to others from engaged families. The shared draw: It’s a place with a diverse community and secure environment; programs and activities many schools no longer provide; support from peers and trained staff; healthy meals and snacks from the cafe, and free lunches for those who qualify. More than 600 teens are currently members—some drop in daily after school and in the summer, others come specifically for the ceramics and welding classes, the tech lab and music studio.

“Chop’s provides a welcoming home for teens from all walks of life,” Bailey explains. “And we do love teenagers!”

She’s raised three of her own, all daughters, with her husband, Andre Bailey, an adjunct faculty member and equal-opportunity advisor at Sonoma

State University. They grew up in Oakland, attended California State University Sacramento, and Lorez went on to earn a master’s degree in education at SSU. In March of 2019, Rep. Mike Thompson named Lorez Bailey the Woman of the Year in Sonoma County for her community contributions. He cited her “compassionate and thoughtful leadership” that prepares students for the “21st century economy.” Thompson also noted that locals call Bailey “The Diplomat” because of her ability to find common ground with teens.

“I often go downstairs to talk with the kids,” Bailey says. “Chop’s is all about them. It’s their place, where they can be themselves, without confrontation. The other day, I walked into a discussion about whether Red Vines candies are licorice. The debate was spirited, and I thoroughly enjoyed the kids’ engagement.

Though I know Red Vines are licorice.”

Lorez Bailey with US Congressman Mike Thompson

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, Y T I C R U O F R U O

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E R U T U F R F

OR AS LONG AS I can remember,

LOWER-COST HOUSING, A STRONG EDUCATIONAL SYSTEM AND THRIVING BUSINESSES ARE WORTH FIGHTING FOR

I’ve been fascinated with cities and

BY PETER their role in the amazing history of our country. In college and graduate school, I studied history and then management, researching critical events in urban areas and urban policy.

Although I grew up in a shipyard town in the Pacific Northwest, I also have a strong connection to our community as a descendent of someone who raised the Bear Flag in Sonoma. It is these factors, certainly among others, that have ground the lens through which I see the future of our city.

Not long ago, our world reached an amazing milestone. For the first time in our history, there are now more people living in urban areas than rural ones. By 2050, the United Nations predicts that the world’s urban population will reach 68 percent. In the United States, rural areas cover 97 percent of the nation’s land area but contain only 19.3 percent of the population.

This is mirrored in our Golden State, the world’s 5th largest economy, where approximately 87 percent of the population lives in urban centers. This concentration of our most precious capital has led to increases in prosperity, economic growth and innovation. While census data can show that urban areas have high rates of poverty, research demonstrates that this is a result of

cities attracting people from rural areas—often grappling with even higher rates of poverty RUMBLE and hardship—with the promise of greater economic opportunity. Indeed, census data show that people living in urban areas have higher average incomes and longer life expectancies.

If we don’t view Santa Rosa within this context, we make a major mistake. With a population of 180,000, Santa Rosa is the 5th largest city in the Bay Area and 26th largest in California. Nationally, Santa Rosa is among the largest 150 cities by population. Recently, the Milken Institute, an economic think tank based in Santa Monica, identified the Santa Rosa metropolitan area as being one of the 20 best economies in the country for urban areas of its size.

For those of us who live here, we might take the reasons for the Milken Institute’s ranking for granted. Our assets are diverse and incredible. We are Beer City in the heart of Wine Country, standing tall on the world stage in both industries. We have an important history in agriculture and regional commerce. Our outdoor recreation events and opportunities are world class and serve as a foundation of our tourism economy, and include companies such as Camelbak, Marmot, and Kitsbow. Technology and manufacturing companies such as Medtronic, Keysight,

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and Viavi are global companies. Firms in the food industry like Traditional Medicinals and Amy’s Kitchen are consistently at the top of rankings for quality and business success.

Behind all of the things that make Santa Rosa incredible are its people—diverse and resilient. Our Latino population is more than 30 percent, and will be greater than 50 percent in the near future. While we are certainly an older city—23 percent of residents are over age 65—those under 18 represent nearly a quarter of our city, and the number is growing. The metro region of Santa Rosa is the “second gayest” in the country according to Gary Gates, a researcher at UCLA’s Williams Institute, with 7.63 gay couples per 1,000 households—more than double the national average. A strong work ethic, combined with casual sensibilities arising from our agricultural roots, also holds fast in our people.

A GROWING THREAT

For all of what makes this community great, we face a threat that has the potential to steal prosperity and stunt our future.

Statewide polling data from the 2018 gubernatorial election show that 63 percent of Californians are considering moving out of state due to the cost of housing. Even more troubling, 58 percent of parents are encouraging their children to leave California for the same reason. While these are statewide data, the cost of housing consumes a greater percentage of a family’s wages in Sonoma County than in virtually every other part of California.

Approximately 18,500 people commute into Sonoma County to work each day, but more than double that number leave— mainly because the pay is better in other counties, such as San Francisco. The Press Democrat recently documented this trend, highlighting Sonoma County “super commuters” who drive at least 90 minutes between home and work. With nearly full employment (this means that all available labor resources are being used in the most efficient way possible) locally, this commute pattern shows two critical needs: more housing and more high-wage employment opportunities. These data forecast not only a pending catastrophe if left

Sioux Falls

It may surprise some that Santa Rosa has roughly the same population as Grand Rapids, Michigan, Sioux Falls, South Dakota, and Providence, Rhode Island.

Michigan

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ETHNIC/RACIAL DISTRIBUTION OF POPULATION IN SANTA ROSA

Black or African American (2.50%) American Indian and Alaska Native (1.90)% Asian (5.40%) Native Hawaiian and Other Pacific Islander (0.06%) Two or More Races (6.50%) Hispanic or Latino (31.8) White (not including Hispanic or Latino) (55.30%) Note: Hispanics may be of any race, so also are included in applicable race categories.

Source: U.S. Census Bureau, Estimates, July 1, 2018

unchecked, they illuminate a growing problem.

A number of cities have tackled these and other challenges head on. No city or community is a utopia without problems, but many are thriving, with downtowns that boast skylines providing a mix of civic, residential and commercial uses necessary for the health and prosperity of their residents. In Rhode Island, Providence is making a strong comeback with a nightlife scene that attracts young professionals. Downtown Grand Rapids has a bourgeoning arts district, and Sioux Falls features a well-used greenway and outdoor sculpture garden. Salt Lake City reached—for a time—“functional zero” in its homeless population. Vancouver has built a positive reputation for urban renewal. Little Rock has long been an attraction for history buffs, and the pulse of its downtown entices tourists to stay.

What you may not realize is that each of these cities has the same population size as Santa Rosa, give or take a few thousand residents. Comparatively, the cost of living—and the ability for residents and businesses to flourish—is seemingly miles apart.

That Santa Rosa is a major city, diverse in its assets and people, is an unassailable fact. But we have yet to embrace this reality and are pushing prosperity away as a result.

TAKING ACTION

It is vital that we ask ourselves what kind of city we want Santa Rosa to be. It is crucial that we strive for a prosperous city, where commerce, industry and the environment thrive so that our residents can do likewise. This prosperity isn’t only for today, it is for tomorrow. After all, if our teachers can’t

South Dakota

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afford to live in our city, how prosperous can the future of our children be?

This question drives our action at the Metro Chamber. We work every day to address our housing crisis, knowing that environmentalism isn’t about living alone in the wilderness, it is about building what we need in order to live amongst each other. We work every day in support of our education system, knowing that providing all children with opportunity is as much of an economic development issue as business attraction. We work each day to help create a more vibrant downtown with a bustling center of commerce and arts, knowing that doing this benefits the city as a whole. And, we work daily to support our members, knowing that our community will thrive on the success of entrepreneurs, as well as the medical, technical, manufacturing, “The real city is made tourism, non-profit, of flesh, not concrete.” and so many other sectors in our economy. In this magazine, we feature a few of these efforts to build shared prosperity in our community.

The skylines and major events that serve as common markers of prosperity for cities our size are important things to push for

in Santa Rosa. However, as Harvard economist Edward Glaeser reminds us, “The real city is made of flesh, not concrete.” Without embracing the need to build housing everywhere in our city, the need to support our teachers and education system, the need to encourage business and innovation, it isn’t an impressive skyline we put at risk, but the prosperity of our families and the future of our children and grandchildren.

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Teaching STEM Through Experience Mike Hauser Academy brings science and math careers to life for Sonoma County teens

BY MATT VILLANO

S

UMMERTIME FOR MANY SONOMA County teenagers

chambers of commerce. “The program is a special, one-of-ais a time to check out from schoolwork, hang with friends, kind opportunity to look at math and science from a completely earn spending money, or maybe travel. But for a select different point of view.” group of kids interested in science, technology, engineering and HOW IT WORKS mathematics (STEM), the summer provides an entirely different Education gurus have sung the praises of experiential learning experience—one designed to spark excitement about long-term for years, and that’s essentially the concept behind the MHA. learning.

The Academy provides a direct learning experience and practical Through the three-week Mike Hauser Academy (MHA), application for STEM at dozens of local companies over the driven young adults from nine school districts get the three-week session. The goal is to help students grasp theoretical opportunity to visit local companies, interact with engineers and concepts by seeing them play out in the real world. professionals, and explore how these people use STEM as part of Logistics of the program are simple; cohorts are broken down their jobs. The goals of the program are simple: to empower and into groups of 15 and students are transported via school bus to inspire young people with demonstrations, hands-on activities, and from the site of each participating business partner. Once and direct learning encounters that show practical applications students arrive at their “classroom” for the day (it’s usually a for STEM. conference room), a credentialed teacher gives a STEM-based The free program is designed for eighth-grade students about lesson that connects to some aspect of the partner’s business. to enter ninth grade, with a special emphasis on kids from Once the lecture is finished, students participate in hands-on diverse backgrounds and academic levels, as well as English activities and interact with engineers and professional staffers to Language Learners and other students who can benefit from reinforce the lesson and learn the application of STEM concepts. extra math and science support. In most cases, participating Representatives from each business partner typically give students participate in free or reduced-priced lunch programs. students tours of the workplace as part of these activities. As In short, Ananda Sweet, vice president of public a result, students can draw connections between policy and workforce development at the Santa Rosa “The program is a the importance of studying STEM subjects and the Metro Chamber, says the MHA is a collaborative special, one-of-a- possibilities of future careers. effort to increase academic achievement and inspire For example, in 2018, students from Roseland kind opportunity students to pursue their dreams.

School District and Santa Rosa City Schools were to look at math “It’s summer school, but it’s totally different,” formed into six classes and visited a combination and science from a of the following locations: 180 Studios, American says Sweet, whose organization runs the program completely different AgCredit, North Coast Builders Exchange, SMART, in partnership with Santa Rosa City Schools and point of view.” the Healdsburg, Rohnert Park and Sebastopol Summit State Bank, and Sutter Health, to name SantaRosaMetroChamber.com

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a few. Some of the group activities included examining a pig heart at Medtronic and building a solar-powered car at Keysight Technologies.

Meanwhile, students from Technology Middle School, Lawrence Jones Middle School, and Thomas Page Academy visited the City of Rohnert Park, Redwood Credit Union, and Petaluma Health Center, where activities included creating weight-bearing models and hands-on bridge dynamics at the Golden Gate Bridge.

Finally, students from Twin Hills, Orchard View, REACH Charter, and Brook Haven School visited Traditional Medicinals, Persinger Architects and Associates, and West County Community Health Center as part of a curriculum that taught them about solar power and building solar notebooks or phone chargers.

Sweet, who runs the program, says every class has different experiences, and that no two are alike from year to year.

“It revolves around practical hands-on application,” she says.

“Participating students receive new opportunities to see math and science in action, meet new friends from other towns and school districts, talk with professionals who shape our technological landscape, and develop a better understanding of how to apply math and science to the real world.”

HOW IT STARTED

The Academy is named after the late Mike Hauser, who served as president of the Chamber from 2000 until his death in 2009.

Back in 2008, Hauser realized that the future success of the Santa Rosa community would depend upon the skills and abilities of those who are students today—in particular, students for whom English is a second language. In impassioned speeches on the subject, Hauser proclaimed that if we fail to help students succeed and graduate from high school, we would limit their opportunities for employment and further education. By extension, Hauser argued, we would deprive our community of talented and skilled citizens of the future.

Hauser believed strongly in the concept that a talented and educated workforce is an integral part of sustaining a vibrant community, and he further believed that K-12 education is critical for developing a thriving workforce. His hope: That a program to inspire young people to move into math and science careers would inspire future leaders so that someday, MHA graduates would be equipped to lead and/or contribute in a meaningful way, enhancing the communities in which they live.

“He cared about people, but he also recognized the business case,” says Sweet. “If people aren’t graduating high school, if 28

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they’re not getting jobs in the community, they are more likely to be in the justice system. He simply wanted to do something to connect business and education for the sake of the common good.”

After meetings with local education leaders, Hauser realized the quickest way to launch a program was to do it through the Chamber. The MHA was born later that year. The inaugural Mike Hauser Academy launched with four business partner locations: Agilent Technologies (now Keysight Technologies), JDSU (now Viavi “[Mike Hauser] Solutions), Pacific Gas & Electric Co., simply wanted to and Medtronic. The original focus was do something to on freshman algebra. Over time, it connect business expanded to focus on all four subjects and education that comprise STEM. for the sake of the Today the program includes more common good.” than 35 companies overall, and operates with funding from The John Jordan Foundation, Sonoma County Vintners Foundation, Medtronic, Pacific Gas & Electric Co., Lockheed Martin, and Sonoma State University.

Most recently, in 2017, the program allied with Santa Rosa City Schools’ Making Opportunities Via Education (MOVE) Academy. This new partnership allowed for the hiring of additional teachers and includes a commitment to track student success and interest in STEM throughout high school. Santa Rosa students in particular also will receive five high-school elective credits for completing the program.

WHY IT MATTERS

The 2019 iteration of the Mike Hauser Academy will be the eleventh. Going into this summer, the first 10 years of the program made a tremendous impact on the community.

Consider the raw data. First, the program has grown exponentially every year. It started as one class in Santa Rosa; this coming summer it will be 12 classes in four cities. It started with no more than a dozen graduates, and the 2018 program graduated 130. Going into the summer of 2019, there were 200 students enrolled. According to Sweet, most were expected to graduate.

If those numbers don’t tell enough of the story about why the

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MHA matters, look at the percentage of graduates that report improvement in STEM component comprehension after the Academy: 85 percent say they have better comprehension of science; 82 percent report better comprehension of engineering; 81 percent say they have a better understanding of technology; and 71 percent say they have better comprehension of math.

Overall, 96 percent of all participating students say the MHA experience is beneficial and educational.

Members of the community certainly have taken notice.

Victor Tam, dean of STEM at Santa Rosa Junior College, says the Academy is critical to getting local kids excited about math and science, and notes that being able to demonstrate to young people that they can do what they love as a job only helps with retaining students in STEM. “Studies have shown that college freshmen—across genders and ethnicities—have equal interest and passion to peruse a STEM major, but something happens within the first year of college that causes a large drop-off with women and under-represented groups,” he notes. “Any program that helps to reinforce that passion and curiosity—especially early on—may help to address the decrease in STEM majors in the future.”

Kerry Rego, a Santa Rosa-based social media consultant, agrees.

Rego knew Hauser and says he would have been proud of how much the program has grown, how many students have been served, how it continues to grow year after year, and how “so many of our community partners step up to ensure the students have educational experiences” that potentially change their lives and school careers.

She adds that the face-to-face personal connections with

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engineers and scientists help students imagine themselves in similar roles.

“Seeing engineers taking pride in their work, the joy they exude in sharing with students, and their willingness to take time out of their schedules to expose these young people to a world outside of their classrooms creates impact that’s felt for years,” she says.

WHAT’S NEXT

Looking forward, Sweet says she expects the MHA to continue growing and spread to more of the county. Specifically, because the program expanded from north Santa Rosa to Healdsburg, it’s likely the next school districts to join will be from Windsor (and maybe the town of Sonoma).

Ultimately, she notes, the goal is to continue reaching as many incoming ninth graders as possible.

Sweet notes that this effort is a natural complement to the Santa Rosa Metro Chamber’s 360-degree approach to workforce development: from supporting family-friendly policies and expanding child care and early childhood education options through fostering professional development, leadership training and community engagement.

“This program is about helping students understand the impact of the choices they make as far as coursework and how they apply themselves,” she says. “If we can give them a sense of the options available after graduation and inspire them to strive toward those goals, we have succeeded.”

Matt Villano has penned pieces for publications including CNN, The New York Times, The Wall Street Journal, and many more. He also writes a column for The Healdsburg Tribune about good people in North County doing great things.

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SUCCEEDING IN SCIENCE Mike Hauser Academy alumnus Nikko Mendoza lands a career as a ‘rocket scientist’

BY MATT VILLANO

I

T’S EASY TO CALL Nikko Mendoza

a rocket scientist—the 24-year-old recently graduated from the University of California at Davis with a degree in aerospace science and engineering.

While it certainly took lots of hard work on Mendoza’s part, the Santa Rosa native credits much of his success to an immersive learning experience in the summer after eighth grade, at the Mike Hauser Academy (MHA).

Mendoza participated in the MHA in 2009 and says the experience inspired him to follow his dreams.

“I made new friends, I saw new things, and I got to learn how algebra and all of these things I loved to study in school applied to the real world,” says Mendoza, who now works in 3-D printing at a company that makes engine parts for the aerospace industry. “Perhaps even more important, being a part of the program reassured me that despite how I might look or where I came from, I can grow up to be an engineer with the potential to do anything.”

Nikko Mendoza (left) with his father at MHA’s celebration of Nikko’s UC Davis graduation.

HUMBLE BEGINNINGS To say the deck was stacked against Mendoza would be an understatement.

His mom dropped out of school as a teenager; his dad quit school in ninth grade. He grew up with five older brothers and one older sister. A few of these siblings went into gangs and jail.

Mendoza could have followed the same path. Instead, he threw himself into schoolwork. He was good at everything but always preferred math over other subjects. He remembers seeing equations as obstacles, and always wanting to challenge himself to see if he could achieve the next goal. A teacher at

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Engineers and staff from participating MHA businesses reunite to celebrate Nikko Mendoza’s (second from right) graduation from UC Davis.

Roseland Accelerated Middle School who spotted his potential suggested the MHA and nominated him for acceptance.

The program sounded fun, exciting, and totally different from anything Mendoza had done before. Ultimately, it proved to be all those things and more—over the course of three weeks in 2009, his cohort visited several Sonoma County businesses that gave students an up-close-andpersonal perspective on everything from computer-assisted drawing and heart stents to solar panels.

“It definitely was more like camp than school,” he says. “Getting a first-hand glimpse at how engineers apply their knowledge opened my eyes to how I might make a career out of math or science myself. To be honest, it kind of blew my mind.”

Teachers and partners alike noticed Mendoza’s curiosity. Jay Waller, who was the lead teacher at the MHA back then, became one of Mendoza’s biggest advocates.

Waller remembers Mendoza as “a student who loved to succeed,” and that he was “conscientious with a love of learning.” He adds that the MHA provided an education Mendoza wouldn’t have gotten anywhere else—a handson summer sabbatical that altered his perception of science forever.

“Experiencing real-life learning as was

provided by the MHA planted a seed in Nikko that continues to grow,” says Waller, who now works as an educational consultant in Santa Rosa. “The greatest tool students received was real-life math with hands-on learning taught by real scientists and engineers.”

CHANGING A LIFE Following the eye-opening experience of the MHA, Mendoza threw himself into his schoolwork at Roseland University Prep, where he attended high school that fall.

In between basketball and hanging with friends, he established a goal of becoming the first in his family to go to college. Four years later, he earned a spot in the competitive aerospace engineering program at UC Davis.

Once Mendoza got to Davis, he continued giving back to youth-oriented organizations, working with programs in Yolo, Sacramento, and Solano counties that help underserved students gain an interest in STEM. In these roles, he shared stories about his journey, encouraged students to persevere through difficulties, and inspired youth to rise above expectations and achieve their educational goals.

Upon graduating from Davis, Mendoza immediately got a job in STEM—a position as a solutions engineer with an El Segundo-based startup company named

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Morf3D. In this role, Mendoza specializes in three-dimensional printing for aerospace applications, using computer assisted drawing and other software programs to build engine parts called injectors. The work is highly technical.

It’s incredibly niche. It requires a ton of science and engineering know-how. And Mendoza loves every minute of it.

His boss, CEO Ivan Madera, considers himself lucky to have Mendoza on the team.

“What initially drew me to Nikko was his back story and perseverance against all odds—it demonstrated his willingness to fight for his dream,” Madera says. “What has kept him thriving in his role is his ability to problem-solve, make personal connections with customers, and his elegant engineered solutions.”

Today Mendoza lives in Los Angeles, about a seven-hour drive from his family in Santa Rosa.

His father, Lucio, has never been prouder of his son.

Lucio admits he was skeptical that Mendoza’s participation in the MHA actually would lead to a career in engineering, but says he is delighted that this was the eventual result.

“I thought the program would get him interested in math and science, maybe engineering,” says Lucio, who still lives in the Roseland neighborhood of Santa Rosa. “The offer to participate was a highly unusual opportunity and I’m glad he was able to take advantage of it and ultimately turn that into a really good career.”

WHAT’S NEXT As of May 2019, Mendoza had been working at Morf3D for about seven months. His plan, at least for now, is to gain experience in the industry, work his way up the ladder, and continue to expand his knowledge base.

Ultimately, he says, he might consider moving into a different type of STEM job, perhaps elsewhere in the field. For now, however, he says it feels good to be in a segment of the industry that’s on the rise.

“I’m really glad I ended up in a STEM career, but really the most important thing I did was to seize the opportunity to make me a better and more wellrounded person overall,” says Mendoza, looking back. “The Mike Hauser Academy afforded me that chance. No matter what happens next, I’ll always be grateful for that.”

Matt Villano has penned pieces for publications including CNN, The New York Times, The Wall Street Journal, and many more. He also writes a column for The Healdsburg Tribune about good people in North County doing great things.

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GETTING TO KNOW THE METRO CHAMBER From workforce development to tourism promotion to advocacy, the scope of our work may surprise you

BY PETER RUMBLE

B

ORN FROM THE RUBBLE

of the 1906 earthquake and the urgent need to rebuild, the Santa Rosa Metro Chamber is the leading voice for business in our region.

Through value-added membership, relevant programming and strategic advocacy, we’re creating a connected and vibrant business climate for the Santa Rosa Metro Area. The Chamber is more than a membership organization; it is the synergistic core of our community that inspires people, promotes business and develops our region. From each member to every program and volunteer, we are shaping the future of living and doing business in the place we call home.

The Chamber responds to the diverse needs of our business community in myriad ways. For our members, we focus on creating new business opportunities, connections and growth.

In the community, we work tactically to create an inclusive economy and shared prosperity. The result is a multifaceted approach that produces targeted, impactful solutions.

I joined the Santa Rosa Metro Chamber after the 2017 wildfires, so there is a strong connection for me to our organization’s foundation. I’ve since come to realize just how different our organization is from chambers of commerce in other cities. As I talk with people in our community and region

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about the Santa Rosa Metro Chamber, I often hear comments from peers like, “Oh, your chamber actually gets things done.” Not only that, we were one of only 10 chambers selected nationwide for funding through the Robert Wood Johnson foundation, and we regularly speak on state and national panels about the successful practices we have in place.

For those who may not know about all of the ways we’re here to help business owners and the community, here’s a primer.

Who We Are The Santa Rosa Metro Chamber’s membership includes approximately 900 individual businesses, from solo entrepreneurs to some of the world’s largest biomedical and technology firms, representing 50,000 employees in our region. The composition of our membership is a reflection of our community and not just representative of “big business.” For example, nonprofits comprise our largest group of members. To accomplish our goals for membership and community, we deliver innovative programs in the areas of workforce development, policy and advocacy, tourism promotion, housing, downtown investment, and small business development.

Childcare Support Along with long-standing programs such as Leadership Santa Rosa, our workforce development efforts include new initiatives like Employer Supported Child Care.

Nationally, our organization is leading the way among business groups in advancing high-quality, affordable and accessible child care, which has a significant impact on the economic growth and

competitiveness of our companies and country.

A growing body of research shows that high-quality early learning programs deliver both short- and long-term benefits for children and the community. Studies also demonstrate that investments in early childhood education result in higher wages later in life, increased tax revenues, more effective public schools, improved personal and public health, less crime, and more educated, skilled workers. Companies nationwide are already reaping the benefits. Patagonia, for example, reports that more than 90 percent of its costs for providing free child care to employees are recouped through tax benefits, employee retention and increased engagement.

A Sonoma County family earning the median household income of $71,769 spends 20 percent of their earnings on child care. For an individual earning minimum wage, child care costs eat up 64 percent of that person’s income.

Exacerbating this challenge, the 2017 fires destroyed 15 licensed child care programs, displacing 444 children.

In partnership with First 5 Sonoma County and our local child care delivery experts (e.g. providers, consultants and management organizations), the Chamber is consulting with several major employers through the research, analytic and development process of creating onsite, near-site or consortium-based child care.

Workforce Development We also support workforce development with the aim of building leaders and strengthening our workforce.

The Chamber’s Mike Hauser Academy (see the story on page 26) provides the critical bridge for many middle school students entering high school, leading to

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practical experience in our developing attend training sessions, tour local workforce. It also addresses a critical employer sites, and connect with senior equity need; of the 200 students enrolled leaders in the community for mentorship in the 2019 program, 78 percent receive and advice. free or reduced-cost lunch at school and Leadership Santa Rosa (LSR), entering 77 percent have been designated English its 36th year, brings together business, Learners. Simply put, the award-winning nonprofit, and government leaders to Mike Hauser Academy inspires our kids build individual leadership styles and and produces results. Sometimes, as in collaborate in resolving community the case of Nikko Mendoza (see page 32), challenges. Through a series of 10 fullit even produces rocket scientists. day, interactive seminars, LSR is designed While building the workforce of to develop and equip effective community tomorrow, we are also focused on our leaders via exposure to pertinent issues, current needs. Another award-winning broad thinkers and the richness of Santa program, the Worksite Held Employee Rosa and Sonoma County. Each day English Learning program (WHEEL), focuses on a distinct topic, during which provides English and Spanish language participants gain knowledge of its history, classes for employees at their places of tackle challenges and gain hands-on employment. In recognition that our experience. responsibility of supporting a workforce Advocacy and Politics extends to helping our community The Chamber can point to a long members improve their lives outside history of successful advocacy that of the worksite, WHEEL includes includes spearheading plans for the a financial literacy component and Golden Gate Bridge, donating the original assistance in learning how to better land for the Santa Rosa Junior College, communicate with schools. The program assisting in the launching of Memorial is customizable for each business’s needs, Hospital, supporting the improvements and currently includes the following of Highway 101, and promoting runway elements: safety upgrades and improvements at • Family-friendly policy support the Charles M. Schulz - Sonoma County and suggestions Airport.

• School engagement workshops The Chamber’s advocacy work covers • Onsite language classes both the minutiae of local issues to • Financial literacy workshops sea-change developments that have • Community service projects shaped our community. Our work is Many of our community’s new separated into two areas: advocacy and leaders are active in the Chamber’s politics. The Santa Rosa Metro Chamber’s Young Professionals Network (YPN), Advocacy Council meets twice monthly a professional development program to study, analyze and establish policy, designed to engage and introduce in tandem with our budding leaders to the Board of Directors, on EMPLOYER SUPPORTED Santa Rosa region’s government issues and CHILD CARE ROI—Patagonia vast resources and legislation impacting (Ventura, CA) as an example opportunities— the ability to do Tax benefits 50% including innovative business and create Employee retention 30% thinkers and prominent a more economically Employee engagement 11% industry leaders who vital community. We inspire, educate and Calculable ROI 91% then advocate for those empower participants.

Gender diversity positions by taking policy Through the program, Greater employee loyalty positions, developing they have an opportunity Workplace culture recommendations and to build social networks, Customer loyalty/community meeting with elected serve on committees, image officials. organize charitable Advocating for our Estimated ROI 24-34% service projects, engage housing needs has led to TOTAL ROI 115%-125% in advocacy efforts,

the creation of the Employers Housing Council (EHC). Launched within the last year and comprised of the county’s largest employers and construction experts, the EHC keeps pressure on local jurisdictions to encourage the development that our employers need to grow and succeed, and to consider participating in projects that would house a portion of an employer’s workforce. The Chamber has taken a further step to establish a local housing trust to contribute to the finances required to develop affordable housing in Sonoma County.

Officially established in 2006, the Santa Rosa Chamber Business and Community Political Action Committee (Chamber PAC) is a voluntary, nonpartisan political action committee that works to protect a vibrant economy by identifying and campaigning for projob candidates running for local and regional elective offices. The Chamber PAC also helps to support and/or oppose ballot initiatives that would impact member businesses. Legally, the Chamber PAC is a separate organization from the Chamber, and is not funded by membership dues or other general funds.

Visit Santa Rosa It goes without saying, and is often taken for granted, that tourism is a foundational segment of our regional economy. While tourism represents millions of people visiting Santa Rosa and Sonoma County annually, it encompasses significantly more than that. The industry is one of the county’s largest private employers, with leisure and hospitality employment comprising 25 percent of the county total. Government revenue— which, among other things, pays for parks, arts, festivals, and public safety—in

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the form of taxes from tourism, comes to more than $43.7 million per year. And it isn’t just big hotels that see the direct benefit. Seventy-seven percent of Sonoma County tourism businesses are small companies, and 85 percent are locally owned, with 43 percent in operation for more than 20 years.

The Chamber’s Visit Santa Rosa program is focused on making the city a world class tourism destination, providing assistance to individuals and groups seeking information about lodging, dining and entertainment opportunities in Santa Rosa. Funded by an assessment on local hotels, Visit Santa Rosa invests in marketing and public relations campaigns, and supports large conferences and events coming to Santa Rosa.

Visit Santa Rosa also operates an official State of California Welcome Center located in the restored Train Depot Building in Historic Railroad Square, which engages with more than 60,000 visitors from around the world annually, providing referrals to local businesses, restaurants, wineries and arts locations.

Downtown Vibrant, welcoming downtowns are the heart of economically vital cities.

We believe that focusing on housing, business, development and events in Santa Rosa’s downtown will produce an overall economic lift for the city.

This connection is demonstrated by the City of Santa Rosa’s economic analysis of property value and infrastructure costs, but also anecdotally by employers who need a vibrant downtown as part of attracting talent to Santa Rosa from Silicon Valley and other parts of the state and nation.

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Over several years, the Chamber has worked with downtown businesses and property owners to establish the Santa Rosa Downtown District. At the end of 2018, this work came to fruition. Funded by a property assessment, the Downtown District helps keep the downtown clean by picking up trash, cleaning the streets, removing graffiti, and interacting with the homeless. It also helps visitors find their way to our amazing restaurants.

Over time, it will support community events and help to establish downtown as an inviting, bustling heart of our city for tourists and locals alike.

The Chamber’s work to revitalize downtown extends beyond the new district. Community gatherings such as summer movie nights and sporting and cultural events, as well as holiday events such as the trick-or-treating in Courthouse Square and the annual Tree Lighting, are just a few of the things that provide a better quality of life for our community.

Small Business Support Since many of us at the Chamber have owned or managed businesses during our careers, we understand that while tackling issues like workforce development and housing are critical, so too is providing opportunities for businesses to make direct referrals, grow their employees’ skills, build professional networks, and keep current on evolving legal mandates.

Launched within the last year, our MetroConnect program (see page 12) provides lead generation and direct referrals to small businesses and entrepreneurs.

Investing in an employee’s professional development builds trust and loyalty, and is the most cost-effective way to improve worker performance and achieve organizational goals. Earlier this year, we put this idea into practice by launching the Learning Path program, a monthly educational series that focuses on a particular topic. This year’s focus is leadership, so each workshop covers a subject critical in the development of leadership principles and best practices.

Classes utilize multiple learning techniques including video tutorials, handouts and moderated discussions that

delve deeper into each topic. The sessions are offered as a benefit of Chamber membership—there is no registration fee.

These new member programs are offered in addition to numerous open opportunities, such as our Business After Hours Mixers. Rotating between employers throughout the county, the gatherings are a great way to enjoy an evening of relationship-building in a casual environment. They also create the opportunity to reconnect with business acquaintances and make new contacts with more than 100 fellow Chamber members and prospective members.

Similarly, the Chamber hosts Showcase Sonoma County—the region’s largest interactive networking event and business expo—which highlights the brightest business leaders from the most-dynamic companies in Sonoma County. Growing larger each year, it features more than 100 businesses and welcomes thousands of visitors to learn about new opportunities, make connections, and sample some of the region’s finest food and drinks.

Moving Forward Today, as in 1906, we are engaged in several critical areas in the community to support our region, and on the individual level to support our businesses as members. Every day, we promote and advocate for our members to create a vibrant, sustainable economy in our region.

I am no longer surprised by how much the organization is able to accomplish, but I am forever grateful to be a part of the amazing team at the Chamber and for the steadfast support of our membership.

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MUSIC: ORCHESTRA

FRANCESCO LECCE-CHONG TAKES THE BATON New Santa Rosa Symphony conductor set to engage audiences in his first full season

BY TINA CAPUTO

F

RANCESCO LECCE-CHONG HAD AN especially dramatic

audition week when vying for the position of music director for the Santa Rosa Symphony. Not only did he have to deal with the pressure of competing with four other talented candidates and lead an unfamiliar orchestra, he had to contend with fullon disaster. This was October 2017, and smoke from the Tubbs fire filled the air right outside Lecce-Chong’s hotel window.

“I couldn’t see across the street,” he recalls. “It was really heartbreaking, because one of the things about an audition week is that you become very close with the staff and musicians, board members and donors.”

Lecce-Chong’s final concert that week was canceled due to the fires, so he left town a day early and flew back to Oregon to resume his position as music director and conductor of the Eugene Symphony.

Still, he couldn’t get Santa Rosa out of his mind.

“I had this incredible emotional

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connection to everyone that I wouldn’t ordinarily have had,” he says. “To come back a year later was almost like a chance to let people know how much I cared about them, and what it meant for me to see what they went through.”

Lecce-Chong landed the position as the Santa Rosa Symphony’s music director, succeeding Bruno Ferrandis, and returned to conduct four concerts during the 2018-2019 season. His first performance, in October 2018, included a piece written by composer Paul Dooley—who grew up in Santa Rosa—to commemorate the fires.

“That concert was really special,” LecceChong says. “It’s a hauntingly beautiful work, and having a chance to talk to the audience about that piece and what it meant to all of us to be together and then perform that piece was really incredible.

Right afterward, we did a performance of Beethoven’s Fifth Symphony, which is essentially about our human ability to overcome hardship.”

Suddenly, the 210-year-old symphony

felt fresh and intensely personal.

“It felt like it was written yesterday,” he says, “which is the dream for a conductor—to present music so that it feels completely new.”

This combination of introducing audiences to exciting new works and bringing relevancy to the classics is the hallmark of Lecce-Chong’s approach as a music director. When he begins his first full season in October 2019, audiences can expect to not only be entertained, but also enlightened and engaged.

A native of Boulder, 31-year-old Lecce-Chong began conducting at age 16, and attended the Mannes College of Music in New York and Curtis Institute of Music in Philadelphia. His previous posts include associate conductor of the Pittsburgh Symphony Orchestra and associate conductor of the Milwaukee Symphony. As a guest conductor, he has appeared with orchestras around the world including the National Symphony, Atlanta Symphony, Toronto Symphony, Milwaukee Symphony, St. Louis

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Symphony and Hong Kong Philharmonic.

Lecce-Chong is known for his support of new composers, and loves to challenge his audiences.

“I really want people to engage with the music,” Lecce-Chong says. “My programs are not ones that you get to come to and just sit back and be entertained. I want people to really think about what they’re hearing and make it something personal.

Every concert will definitely have that in this coming season.”

Along with seven classical sets, the symphony will perform eight pieces that were written in the past 10 years. “That’s pretty much unheard of,” the conductor says. “I like to remind people that our art form is alive and well.”

The 2019-2020 season will also feature two full-length, world premiere symphonies, including one combining mariachi and orchestra.

“I think this is going to change the way people think about new music,” LecceChong says. “That’s really my goal next season—to change people’s perception of new music.”

When subscribers tell him they don’t like contemporary works, he explains, they are often talking about pieces that were written 20 or 30 years ago, which don’t effectively communicate to audiences.

“There was a period of time when music just got so complex and in its own head,” Lecce-Chong says. “But so many of my colleagues now are writing music that means something to people, that means something to our society right now. It’s not going to sound like Mozart or Beethoven, but it’s finding new ways to connect with people and bring them music that I think will deeply move them.”

One such piece in the upcoming season is Bela Fleck’s banjo concerto. Another, written by SRS’s resident composer Matt Browne, is a space-themed piece called How the Solar System was Won—a playful overture to the film “2001: A Space Odyssey.”

“I think it will be interesting for audiences to realize that there is no definition of new music,” Lecce-Chong says. “We don’t know yet what it is going to sound like, and that should be

exciting for us. People are going to get a completely new experience of what the music world looks like today—not even 15 years ago, but literally, today. I think we’re heading into a golden age.”

To help people connect with the music and understand the emotion and passion behind it, Lecce-Chong plans to invite composers to come and talk to audiences about their works. He also likes to do a bit of talking himself.

“I feel like the least I can do is let people know some of the thought processes behind what goes on,” he says. “No one wants to hear you ramble for five minutes before a piece, so I’ve found that just a few sentences is enough to set it up, and it can make such a huge difference.”

At a recent concert in Eugene, for example, Lecce-Chong set up the Doctor Atomic Symphony—about the creation of the atomic bomb—by having the orchestra play a few excerpts from the piece, so he could explain the concept behind it.

“The positive response was overwhelming,” Lecce-Chong says.

The maestro is also looking forward to directing the Santa Rosa Symphony’s family programs. While many music directors tend to hand off children’s concerts to guest conductors, LecceChong plans to conduct some of them himself.

“The community is incredibly important to me, educating our youth is very important to me and I’m going to take this extra time to let the orchestra and the whole organization know that this is one of my priorities while I’m here,” he says.

In this, Lecce-Chong has found a kindred spirit in the Santa Rosa Symphony. “I’ve really come to fall in love with the whole organization,” he says, “and their commitment to not only playing incredible music, but making sure that they are essential to their community.

Everyone should have a chance to experience the power of orchestral music.”

Tina Caputo writes for Sonoma, Visit California, SevenFifty Daily and many other local and national publications. She is also the editor of Play Petaluma magazine.

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LOCAL MATTERS

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MUSIC: YOUTH

LBC MARIACHI ENSEMBLE TEACHES MUSICIANSHIP AND MORE Kids from Santa Rosa and beyond come together to celebrate mariachi

BY TINA CAPUTO

W

HEN JOSÉ SOTO JR.,

music specialist at the Luther Burbank Center for the Arts, was growing up in Jalisco, Mexico, he couldn’t have known that one day he’d become the director of a mariachi ensemble at a prestigious arts center in California. He only knew that he wanted to be like this father. Soto’s dad, also named José, was a musician in a mariachi band, and the young Soto dreamed of following in his footsteps.

He began playing in a mariachi band at age 11 and worked hard to cultivate his musical abilities. Soto moved to Santa Rosa with his family when he was 15 years old, and while attending Elsie Allen High School, he happened to meet Santa Rosa City Councilman Ernesto Olivares,

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a former LBC board member. Olivares had been thinking about starting a youth mariachi program at LBC, and began talking with Soto about putting together a summer camp. The program launched at Cook Middle School in 2015, with Soto as its instructor.

As a young man himself, the charismatic Soto connected easily with the students, which helped to ensure the camp’s success. Even so, he wanted to do more. In 2017, while working toward his degree in music education at Sonoma State University, Soto started the LBC Mariachi Ensemble, a performance group made up of summer camp alumni.

Last fall, 26-year-old Soto joined LBC’s full-time staff and continues to run the summer camp and Mariachi Ensemble programs.

CAMPS FOR KIDS

Initially targeting underserved middle school students in Santa Rosa, LBC’s summer camp program now includes Cloverdale and will expand to Sonoma later this year. Participants are primarily Latinos, from schools lacking in arts education.

No musical experience is required to participate—just a desire to learn mariachi.

“Even if they don’t know how to play an instrument or how to sing, they can come and do the mariachi camp,” Soto says. “It’s a beautiful hook, because they get super excited when they see how much they can learn in three weeks.”

Funded by donations, the camp is 100 percent free for students. Even the instruments are provided, through LBC’s “Music for Schools” lending library. “The students don’t have to pay for anything,” Soto says. “They even get free lunch.”

Along with the guitar, violin and trumpet, kids learn to play traditional mariachi instruments such as guitarron (a large, deep-bodied guitar used for bass) and vihuela (a smaller, guitar-like instrument). They also learn to sing.

INTENSIVE EDUCATION

Kids interested in continuing their

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education after camp can then join the felt like he couldn’t do anything in his life.

Mariachi Ensemble, where they learn But when he played the guitar he realized musicianship, technical skills and stage that he can do fun things and he’s so presence—as well as essential life skills happy. There are a lot of stories like that.” such as leadership and collaboration.

While only a small fraction of Soto’s The year-round, after-school program is students are likely to become professional held at LBC for three hours per day on musicians, he says, they benefit from the Tuesdays, Thursdays and Saturdays. The Mariachi Ensemble in important ways.

Ensemble includes 33 kids, ranging in age “A lot of them want to become doctors from 10 to 17. Another and lawyers and have group of 30 students big dreams, but I think meets on Wednesdays to “...they get super excited mariachi is a great improve their technique experience for them,” Soto when they see how much and music-reading says. “It keeps them out of they can learn in three ability, with the goal of trouble and it keeps them weeks.” joining the Mariachi engaged with their school, Ensemble once they are because they have to get A ready. and B grades to be in the For Soto, one of the biggest rewards is group.” helping students appreciate and celebrate Another powerful motivation is the the culture of mariachi. honor of donning the traditional mariachi “For a lot of the kids, mariachi means outfits for public performances. “I wish I a lot to them now,” he says, “because could explain to you how proud they feel it helps them to communicate with about wearing those mariachi suits,” Soto their families. I want them to have an says. introduction to their family culture, The Ensemble typically performs twice because a lot of them have heard about per month at LBC and at community mariachi, but they don’t know what it is.” events such as Cloverdale’s recent Cinco Learning to play music also gives them de Mayo festival. confidence. “We have a kid who couldn’t Luther Burbank Center Director of do any sports because he had a problem Education and Community Engagement with his feet,” Soto says, “and he always Ashleigh Worley points out that through

its performances, the Ensemble raises community awareness of LBC’s many educational programs.

“We serve 40,000-plus students a year,” she says, “not just through mariachi, but through the arts residencies we do in schools.”

Worley attends nearly all of the Mariachi Ensemble’s performances, and describes the group as running like “a well-oiled machine.” Rather than simply performing, she says, the kids take turns introducing and singing the songs, so they can all share the spotlight.

“It’s not your typical middle school concert, to put it mildly,” she says. “José works with them on their stage presence, and they have a lot of personality. The kids command a room in a way that a lot of young people their age don’t.”

When asked about challenges in his work, Soto only sees positives. “I am a lucky man because I’m doing what I love,” he says. “We’re working hard here at LBC to help people understand that we’re teaching these kids music—we’re just doing it using the mariachi style.”

Tina Caputo writes for Sonoma, Visit California, SevenFifty Daily and many other local and national publications. She is also the editor of Play Petaluma magazine.

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el Sanchietti, Third generation ark Sanchietti, Fourthgeneratk ason & Meritt Sanchietti, Fift).

We farm the very same land our great grandfather farmed.

When Luigi Sanchietti carved his name into the foundation of the family barn almost a century ago, he didn’t realize the power of that signature.

Like a stamp of approval, it’s guided us through five generations, ensuring we never cut corners, that we always do right by our family, and that every single grape we produce carries on the excellence of our family name. Generation after generation, we are Sonoma County Winegrowers.

Sanchietti Ranch | estd. 1919

sonomawinegrape.org

the Best of Santa Rosa

Santa Rosa’s Top Weekday Lunch Spots Oh, the dreaded weekday lunch grind. Packing your lunch is so uninspiring, but where to grab a quick, inexpensive repast when you’re on the clock? Here are some of our Santa Rosa lunch restaurant favorites.

MAC’S DELI: Run by the Soltani family since 1970, this is the real down-home deal, complete with counter dining, vinyl booths, the best Reuben in town and servers who know their regulars.

The menu offers something for every lunch craving: breakfastfor-lunch options like benedicts, omelettes and pancakes; 47 types of sandwiches; burgers; combination plates and massive salads. Sit at the counter if you’re on your own—you can pick up reading material across the street at Treehorn Books. 630 4th St., macsdeliandcafe.com

BOLLYWOOD BAR & CLAY OVEN: This “farm-to-table” Indian restaurant serves up regional classics with spices imported from Executive Chef Niven Patel’s hometown of Gujat paired with the best ingredients Sonoma County has to offer. Get your lunch in an Indian-style tiffin carrier, or dhabba—a round, tiered aluminum lunchbox widely used throughout Asia. The cheapest entrees from the clay oven are charred corn with smoked paneer ($8), and wild mushrooms with roasted shallots and paneer chutney ($9). 535 4th St., bollywoodbar.net

LA ROSA TEQUILERIA AND GRILLE: Escape your cubicle and feel transported to southern latitudes on La Rosa’s sun-dappled patio. The menu features a variety of Mexican eats LA ROSA TEQUILERIA (suitable for American AND GRILLE taste buds) like combo plates with street tacos, enchiladas, tamales, and chile relleno and a Carne Asada Tradicional large enough to last you two more lunches. 500 4th Street, larosasantarosa. com

FOURTH STREET MARKET & DELI: This friendly family-run business just off Courthouse Square is a popular lunch spot for downtown workers. Choose between a variety of sandwiches or create your own; there are also pre-made salads, soup, Middle Eastern fare like tabbouleh, falafel and dolma and a weekly special. Favorites include the Falafel Wrap, which is big enough to last two lunches, the Middle BISTRO 29 Eastern Platter and the Veggie Burger. 300 Mendocino Ave.

BREW COFFEE & BEER HOUSE: This cool corner coffee shop is the kind of BOLLYWOOD BAR & place where creative types CLAY OVEN and local entrepreneurs (sans office) start the day with a pour-over and end it with a pint. Take a break from your hunched-over-laptop state by checking out some art on the wall and trying out one of the best avocado toasts in town. Take it up a notch with the Rainbow Toast, featuring avocado, goat cheese, pickled onions, watermelon radish, carrot, grape tomato, balsamic reduction and micro-greens.

555 Healdsburg Ave., brewcoffeeandbeer.com PERCH + PLOW: Overlooking Courthouse Square from its second floor location, Perch + Plow serves up small-bite plates with big flavors and a kaleidoscope of colors, despite a postage-stampsized kitchen. Cozy tables in the side dining rooms make for quiet canoodling (if that’s your lunchtime thing). 90 Old Courthouse Square, perchandplow.com

PERCH & PLOW

CANEVARI’S: This no-frills Italian-American deli is the kind of spot Tony Soprano and his buddies would like if they lived in Santa Rosa, ordering signature sandwiches for lunch, like the Meatball Sub, BBQ Tri Tip, and Spiced Pulled Pork, or homemade ravioli, and cannoli for dessert. You might leave with slightly less healthy arteries, but it’s totally worth it: This hidden gem is one of the best delis in Sonoma County. 695 Lewis Road, canevarisdeli.com

BISTRO 29: This chic French restaurant, run by chef Brian Anderson and his wife Françoise, is a favorite for Mussels Meunière with pommes frites, Croque Monsieur/Madame, and savory galettes and sweet crepes in true Bretagne tradition. The bistro ambiance is a welcome respite from the daily grind. 620 5th St., bistro29.com This article is based on a piece that originally ran as a BiteClub feature on Sonoma magazine’s website (sonomamag.com).

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the Best of Santa Rosa

Why Santa Rosa is the Hidden Gem of Wine Country

Santa Rosa, the urban center of Sonoma County, may not be the first item on Wine Country itineraries but, to savvy visitors and locals alike, this North Coast city offers more than meets the eye (and it was recently ranked one of the best places to live in the United States by U.S. News & World Report).

As crafty types are injecting a hefty dose of hip into the Here’s where to experience some of the best Santa Rosa has to offer:

SOFA

“Not far from downtown Santa Rosa, there’s a portal to another time and place. But it doesn’t look like some mad scientist’s time machine. It looks more like a miniature hometown scene from the last century.” This is SOFA, or the South of A Street district, in the words of arts and culture connoisseur Dan Taylor, staff writer at The Press Democrat.

Home to a cluster of independently owned shops, galleries and restaurants, SOFA embodies the kind of artsy edge you may have encountered in Brooklyn or London’s East End, albeit on a smaller scale. Explore SOFA art studios and independent shops—the studios, open to the public every first Friday of the month during the SOFA art walk, regularly host exhibits and events.

RAILROAD SQUARE

Railroad Square

The turn-of-the-century Railroad Square neighborhood, aka Santa Rosa’s “Old Town,” is a vintage-lovers mecca.

Trains began running here in the 1870s and turned a previously neglected part of Sonoma County into a hub for agricultural commerce.

Today, the historic buildings house a variety of restaurants and independent antique and vintage shops. The old Northwestern Pacific Railroad train depot—which is now an official California

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local community, a new Santa Rosa is emerging, where sleepy residential streets hide ambitious farm-to-table kitchens, abandoned buildings are resurrected as art galleries, and the corner coffee shop turns nightlife hot spot with craft beers on tap. Best of all, Santa Rosa can easily be explored by bike or by foot.

Welcome Center, where both locals and visitors can get details on all there is to see, do, eat, drink, hike, bike and explore Sonoma County—recently saw the arrival of SMART, the first passenger train traveling these tracks in over 50 years.

For antiques and vintage furniture shopping, visit Whistlestop Antiques. Run

by Dee Richardson since the mid ‘90s, this two-story gem is filled to the brim with a magical mix of fine design pieces and whimsical finds. Spend a dreamy, lazy afternoon here; browsing through the 20th century’s decades in the Life Magazine collection and examining a wide variety of collectibles.

Downtown

Don’t dismiss downtown. The recent reunification of Courthouse Square has transformed downtown into the central meeting place for the community, with events and festivals like the Wednesday Night Market, Winter Lights holiday tree lighting, Luther Burbank Rose Parade and Festival, Sonoma County Pride Festival, IRONMAN and many others. And with plenty of parking in nearby garages, downtown is a walkable feast of local color and flavor.

On 4th Street, eco- and socially conscious shoppers will appreciate handmade treasures from all over the world at Kindred Fair Trade, and anyone looking to spice up their life should include a stop at the Savory Spice Shop.

For savory galettes and sweet crepes, in true Bretagne tradition, turn the corner on 4th and Mendocino and head to Bistro 29 on 5th. This chic French restaurant, run by chef Brian Anderson and his wife Françoise, is a local favorite.

And then there’s Brew, the cool corner coffeeshop that turns into a hot nightspot with local beers on tap and live music several nights a week.

IRONMAN

Central Parks

The Howarth Park, Spring Lake, Annadel State Park area in eastern Santa Rosa is the “Central Park” of Sonoma County. On sunny weekends, the Spring Lake recreational area gets busy with locals and visitors alike—grownups, teenagers, kids, dogs, walkers, joggers, runners, riders, bikers, skateboarders, people chatting, people silently staring at their phones; they’re all there, enjoying some of the best outdoor activities Sonoma County has to offer.

This article was based on a piece originally published online by Sonoma magazine (sonomamag.com).

SPRING LAKE

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YOUR FUTURE STARTS HERE

SRJC offers more than 100 majors & 150 certificates at multiple locations in Sonoma County. Sign up today to pursue an associate’s degree, learn skills to advance your career or work towards transferring to a four-year university.

Why wait? Enroll now at www.santarosa.edu

WINE COUNTRY INN & SUITES 870 Hopper Ave., Santa Rosa, CA 95403

We are located within minutes of 30 major Wineries!

Amenities: • Complimentary Hot Breakfast • Free Wi-Fi • Business Center • Outdoor Heated Pool

• Exercise Facility • Newly Renovated • Spacious Suites available • Meeting/Event Facilities • Pet Friendly And much more!

Special Chamber Member Pricing

15% Off Event Space and Guest Rooms!

For Reservations: 707.545.9000 WineCountryHotel.com • HeritageHotelGroup.com

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the Best of Santa Rosa

SANTA ROSA’S 10 BEST BURRITOS We’ve seen friends nearly come to blows over where to find the best burritos in town. Everyone has a favorite taco truck or hole-in-the-wall taqueria they’re convinced has the secret sauce for making the world’s best burrito.

Whether it’s the mole sauce, the rice, the refried beans or

a favorite style of carne asada, it all comes down to that perfect combination of textures and flavors, all wrapped up in a handy tortilla. But don’t just take our word for it, see what local Yelp-ers have to say about these bueno burritos.

EL ROY’S: This Santa Rosa taco truck has the authentic eats. Samantha says: “I’m a little obsessed with El Roy’s these days, everything they make is so good and fresh! Their burritos are great but I’m stuck on their tostadas.” 760 Sebastopol Road

TAQUERIA EL FAVORITO: If you’re looking for Mission-style burritos, head to El Favorito on Sebastopol Road. “Get the super burrito al pastor,” says Crystal, “I would show you a pic, but I ate it with the voracity of a honey badger eating a cobra. Sorry.” 65 Sebastopol Road

EL PATIO: “Burritos and breakfast burritos are probably some of the best in our great city of Santa Rosa,” says Brooks.

“My burrito was practically the size of a brick,” says Ricardo, who ordered the Pork Chile Verde Super Burrito. “They did not skimp on anything, including the star of the show, which was the pork. Ample chunks everywhere, along with shredded lettuce, frijoles de la olla, crema, rice, guac, pdg, and melted Oaxaca cheese.”

425 Stony Point Road, elpatio1.com

AMY’S DRIVE THRU: This is technically located in Rohnert Park, but we had to add this veggie burrito after a quick stop at Amy’s drive-through. The classic version comes with red beans, red rice, cheddar cheese, lettuce, tomato, sour cream and salsa—make it vegan with vegan sour cream and “cheeze.” You can get it in a bowl or with gluten-free tortilla.

58 Golf Course Drive W, Rohnert Park, amysdrivethru.com

LAS PALMAS: This unassuming taqueria off Santa Rosa Avenue is a sleeper, but always popular with authentic Mexican street food fans and off-duty chefs. Carne asada and al pastor burritos are a go-to. 415 Santa Rosa Ave. LOS TRES CHILES: “No Manches” burrito is about the size of 10 regular burritos. If you can eat it in 60 minutes, it’s free. Otherwise, it’s $26.95. 2765 Yulupa Ave.

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ZOFTIG EATERY: The Korean BBQ Burrito is a food truck mashup stuffed with sweet grilled short ribs, kimchi, daikon and short-grain brown rice inside a tortilla. It’s rib-sticking and hearty—not for dainty eaters. 57 Montgomery Drive, zoftigeatery.com

DELICIAS ELENITA TACO TRUCK: This Santa Rosa taco truck is a popular Friday and Saturday night hot spot. Authentic Mexican food served under the stars makes Delicias Elenita a fiesta after dark.

“Their super steak burrito is not only mouthwatering delicious but also cheap and affordable,” says Paul.

816 Sebastopol Road LOLA’S MARKET: Hispanic grocer with family-friendly prices and solid carnitas. “Huge, and great prices too,” says Michelle. P.R. agrees: “Their carnitas burritos are really good, and huge—and a couple of bucks cheaper than other Mexican restaurants that I enjoy.”

1680 Petaluma Hill Road, lolasmarkets. com LA PALAPA: “By far the best burrito I have ever had anywhere is the wet Terminator with Diabla Sauce at La Palapa. Enough for two normal people and then some,” says PepperHead.

590 Lewis Road, lapalapamexicanrestaurant.com This piece is based on an article originally published online by Sonoma magazine (sonomamag.com).

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BUSINESS DIRECTORY ACCOUNTANTS - CERTIFIED PUBLIC ANN MARIE CARINALLI, CPA 1171 Gravenstein Hwy. S Sebastopol, CA 95472 .....................................................707-824-4444 carinallicpa.com BOLLINGER, GLENN, GUATTERY, GUNN & MCARAVY, LLP 111 Santa Rosa Ave. #400 Santa Rosa, CA 95404 ........................................707-526-2624 santarosacpa.com BPM LLP 110 Stony Point Road, Ste. 210 Santa Rosa, CA 95401 ....................................... 707-544-4078 bpmcpa.com DAL POGGETTO & COMPANY LLP 149 Stony Circle, First Floor Santa Rosa, CA 95401 ........................................707-545-3311 dalpoggetto.com DILLWOOD BURKEL & MILLAR, LLP 175 Concourse Blvd., Ste. A Santa Rosa, CA 95403 ........................................707-577-8806 dbmcpa.com GORANSON AND ASSOCIATES, INC. 717 College Ave., First Floor Santa Rosa, CA 95404 .....................................................707-542-1256 goransoncpa.com LAWRENCE A. KROPP, CPA/ATTORNEY 438 First St., Ste. 400 Santa Rosa, CA 95401 .....................................................707-523-4555 LINKENHEIMER LLP 187 Concourse Blvd.

Santa Rosa, CA 95403 ....................................... 707-546-0272 linkcpa.com MOSS ADAMS 3558 Round Barn Blvd., Ste. 300 Santa Rosa, CA 95403 ........................................707-527-0800 mossadams.com

PHILLIPS & THOMAS, INC., CPA’S 1100 Sonoma Ave., Ste. E2 Santa Rosa, CA 95405 .....................................................707-527-9465 phillipsthomas.com PISENTI & BRINKER LLP CPA’S 3562 Round Barn Circle, Ste. 300 Santa Rosa, CA 95403 .....................................................707-542-3343 pbllp.com ZAINER RINEHART CLARKE 3510 Unocal Place, Ste. 350 Santa Rosa, CA 95403 ..................................................... 707-525-1163 zrccpas.com ACUPUNCTURE BRUCE BOLDON, ACUPUNCTURE 95 Montgomery Drive, Ste. 204 Santa Rosa, CA 95404 .....................................................530-708-1628 bruceboldon.net ADVERTISING - BROCHURE DISTRIBUTION CERTIFIED FOLDER DISPLAY SERVICE, INC. 203 Lawrence Ave. South San Francisco, CA 94080.....................................650-589-3117 certifiedfolder.com ADVERTISING - DIGITAL BAY AREA DIGITAL SOLUTIONS ..............................................................................................707-478-2695 bayareadigitalsolutions.com ADVERTISING - DIRECTORY & GUIDE VALLEY YELLOW PAGES 1850 N Gateway Blvd., Ste. 152 Fresno, CA 93727 .............................................................800-350-8887 myyp.com ADVERTISING - MAGAZINES FOUNTAINGROVE AND SKYHAWK LIVING LIFE MAGAZINES Santa Rosa, CA 95405 ..................................................... 707-495-5148

SYNERGY MEDIA, LLC DBA HOMES & LAND WINE COUNTRY / PACIFIC COAST GOLF GUIDE 884 Second St. Santa Rosa, CA 95404 .....................................................707-578-3300 synergymedia.biz ADVERTISING - PROMOTIONAL PRODUCTS BRIGHT IDEAS 2264 Knolls Hill Circle Santa Rosa, CA 95405 .....................................................707-575-4656 brightideas-ca.com D & S AWARDS, LLC 1000 Piner Road, Ste. A Santa Rosa, CA 95403 .....................................................707-577-8008 dsawards.com FIVE THOUSAND FORMS 421 E Cotati Ave., Ste. D Cotati, CA 94931 ...............................................................707-794-7906 givemefive.com HALLS EXECUTIVE GIFTS AND AWARDS LLC 5460 State Farm Drive, Ste. 17 Rohnert Park, CA 94928 .....................................707-546-9220 hallsawards.com NATIONAL PRINT + PROMO 2321 Circadian Way Santa Rosa, CA 95407 .....................................................707-527-6022 nationalds.net SONOMA DESIGN APPAREL & PROMOTIONS, INC. 3510 Airway Drive Santa Rosa, CA 95403 .....................................................707-578-4739 sonomadesignapparel.com ADVERTISING AGENCIES & COUNSELORS THE ENGINE IS RED 401 Mendocino Ave. #100 Santa Rosa, CA 95401 .....................................................707-546-5448 theengineisred.com

Satellite Voice and Data Solutions Integrated Satellite Communication Systems for Business Continuity and Emergency Communication • Satellite Telephone Sales and Rentals

Remote Satellite Systems

1455 N. Dutton Ave., Suite A • Santa Rosa

707.545.8199

remotesatellite.com

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AIRLINE COMPANIES ALASKA AIRLINES 721 Gateview Ave. Albany, CA 94706 ...............................................800-252-7522 alaskaair.com AIRPORT TRANSPORTATION SERVICE SONOMA COUNTY AIRPORT EXPRESS 5807 Old Redwood Hwy. Santa Rosa, CA 95403 ........................................707-837-8700 airportexpressinc.com AIRPORTS & AIRPORT OPERATION CHARLES M. SCHULZ – SONOMA COUNTY AIRPORT (STS) 707.565.7240 www.flySTS.com Fly local at STS and enjoy nonstop flights on: • Alaska Airlines • American Airlines • Sun Country Airlines • United Airlines 2200 Airport Blvd., Santa Rosa, CA 95403 SONOMA JET CENTER 6000 Flightline Drive Santa Rosa, CA 95403 .....................................................707-523-2800 sonomajetcenter.com ALARM SYSTEMS - BURGLAR, FIRE, ETC. ADVANCED SECURITY SYSTEMS 5256 Aero Drive, Ste. 1 Santa Rosa, CA 95403 .....................................................707-544-9200 advancedsecurity.us ALTERNATIVE MEDICINE SONOMA PATIENT GROUP, INC. 2425 Cleveland Ave., Ste. 175 Santa Rosa, CA 95403 .....................................................707-526-2800 sonomapatientgroup.com SPARC 1061 N Dutton Ave. Santa Rosa, CA 95401 .....................................................707-843-3227 peaceinmedicine.org ALZHEIMERS EDUCATIONAL, REFERRAL & SUPPORT SERVICES CARLTON SENIOR LIVING 4732 Old Redwood Hwy. Santa Rosa, CA 95403 ....................................... 510-636-0660 carltonseniorliving.com CLEARWATER AT SONOMA HILLS 1331 Medical Center Drive, Ste. D Rohnert Park, CA 94928 .................................................707-710-7385 clearwateratsonomahills.com PLACEMENT OPTIONS 131-A Stony Circle, Ste. 500 Santa Rosa, CA 95401 .....................................................707-570-0257 placementoptions.com PRIMROSE ALZHEIMER’S LIVING 2080 Guerneville Road Santa Rosa, CA 95403 .....................................................707-578-8360 primrosealz.com THE VINEYARD AT FOUNTAINGROVE 200 Fountaingrove Parkway Santa Rosa, CA 95403 .....................................................707-544-4909 vineyardatfountaingrove.com AMBULANCE SERVICE AMERICAN MEDICAL RESPONSE (AMR) 930 S A St. Santa Rosa, CA 95404 ....................................... 707-536-0400 amr.net ANTIQUES - DEALERS WHISTLE STOP ANTIQUES 130 Fourth St. Santa Rosa, CA 95401 .....................................................707-542-9474 whistlestop-antiques.com APARTMENTS ANNADEL APARTMENTS 1020 Jennings Ave. Santa Rosa, CA 95401 ..................................................... 707-576-1020 annadelapts.com CANYON OAKS LUXURY APARTMENTS 4627 Thomas Lake Harris Drive Santa Rosa, CA 95403 ........................................707-395-9868 livecanyonoaks.com SENDERO TOWNHOMES 1791 Sebastopol Road Santa Rosa, CA 95407 livesendero.com

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SONOMA RIDGE AT BENNETT VALLEY 2900 Saint Paul Drive, Ste. 133 Santa Rosa, CA 95405 .....................................................707-546-7100 sonomaridgeatbennettvalley.com

NORTH BAY ASSOCIATION OF REALTORS 475 Aviation Blvd., Ste. 220 Santa Rosa, CA 95403 .....................................................707-542-1579 northbayrealtors.org

VINEYARD CREEK APARTMENTS 802 Vineyard Creek Drive Santa Rosa, CA 95403 ........................................707-625-3789 livevineyardcreek.com

SANTA ROSA FIREFIGHTERS L-1401 60 Brookwood Ave. Santa Rosa, CA 95404 ..................................................... 707-546-7417 srff.org

APPLIANCES - MAJOR - DEALERS & SERVICE TEEVAX HOME APPLIANCE & KITCHEN CENTER 422 Wilson St. Santa Rosa, CA 95401 ........................................ 707-545-1195 teevax.com ARBORIST VINTAGE TREE CARE, INC. 1007 W College Ave. #161 Santa Rosa, CA 95401 .....................................................707-495-4686 vintagetreecare.com ARCHITECTS ARCHILOGIX 50 Santa Rosa Ave., Ste. 400 Santa Rosa, CA 95404 .....................................................707-636-0646 archilogix.com ASQUARED STUDIOS ..............................................................................................707-569-9358 asquaredstudios.com AXIA ARCHITECTS 250 D St., Ste. 210 Santa Rosa, CA 95404 .....................................................707-542-4652 axiaarchitects.com FARRELL-FABER & ASSOCIATES 416 B St., Ste. C Santa Rosa, CA 95401 ........................................ 707-579-3811 farrellfaber.com NICHOLS, MELBURG AND ROSSETTO ARCHITECTS AND ENGINEERS 2455 Bennett Valley Road, Ste. B303 Santa Rosa, CA 95404 ..................................................... 707-536-2121 nmrdesign.com TLCD ARCHITECTURE 520 Third St., Ste. 250 Santa Rosa, CA 95401 ....................................... 707-525-5600 tlcd.com ASSISTED LIVING FACILITIES BROOKDALE CHANATE 3250 Chanate Road Santa Rosa, CA 95404 ........................................707-575-7503 brookdale.com CARLTON SENIOR LIVING 4732 Old Redwood Hwy. Santa Rosa, CA 95403 ....................................... 510-636-0660 carltonseniorliving.com CLEARWATER AT SONOMA HILLS 1331 Medical Center Drive, Ste. D Rohnert Park, CA 94928 .................................................707-710-7385 clearwateratsonomahills.com PLACEMENT OPTIONS 131-A Stony Circle, Ste. 500 Santa Rosa, CA 95401 .....................................................707-570-0257 placementoptions.com SUNRISE VILLA SANTA ROSA 4225 Wayvern Drive Santa Rosa, CA 95409 ........................................707-538-2590 sunrisevillaseniorliving.com VILLA CAPRI 1397 Fountaingrove Parkway Santa Rosa, CA 95403 .....................................................707-526-9090 oakmontofvillacapri.com ASSOCIATE MEMBERS DAN CONDRON Santa Rosa, CA 95404 ..................................................... 707-576-1128 WILLIAM KLIPPERT 618 Fourth St. #201 Santa Rosa, CA 95404 ..................................................... 707-576-1666 ASSOCIATION MANAGEMENT EUGENE BURGER MANAGEMENT CORP. 6600 Hunter Drive Rohnert Park, CA 94928 .................................................707-584-5123 ebmc.com ASSOCIATIONS CALIFORNIA APARTMENT ASSOCIATION-NORTH COAST 755 Baywood Drive, Second Floor Petaluma, CA 94954 ...........................................707-526-9526 caanet.org

SONOMA COUNTY ALLIANCE PO Box 1842 Santa Rosa, CA 95402 .....................................................707-525-8377 sonomacountyalliance.com ATTORNEYS ABBEY, WEITZENBERG, WARREN & EMERY 100 Stony Point Road, Ste. 200 Santa Rosa, CA 95401 ........................................707-542-5050 abbeylaw.com ANDERSON ZEIGLER, A PROFESSIONAL CORPORATION 50 Old Courthouse Square, Fifth Floor Santa Rosa, CA 95404 .....................................................707-545-4910 azdgg.com BEYERS COSTIN SIMON PC 200 Fourth St., Ste. 400 Santa Rosa, CA 95401 ........................................707-547-2000 beyerscostin.com CARLE, MACKIE, POWER & ROSS LLP 100 B St., Ste. 400 Santa Rosa, CA 95401 ....................................... 707-526-4200 cmprlaw.com FRIEDEMANN GOLDBERG LLP 420 Aviation Blvd., Ste. 201 Santa Rosa, CA 95403 .....................................................707-543-4900 frigolaw.com HATCHER & RUNDEL 114 Pierce St. Santa Rosa, CA 95404 ..................................................... 707-542-1921 KRANKEMANN PETERSEN LLP 420 E St., Ste. 100 Santa Rosa, CA 95404 .....................................................707-524-2200 krankemann.com LAW AND CONSULTING OFFICES OF JENNI E. KLOSE 420 E St., Ste. 105 Santa Rosa, CA 95404 .....................................................707-921-5438 kloselegal.com LAW OFFICE OF THOMAS P. KELLY JR., INC 50 Old Courthouse Square, Ste. 609 Santa Rosa, CA 95404 .....................................................707-542-3373 redwoodbankruptcy.com LAWRENCE A. KROPP, CPA/ATTORNEY 438 First St., Ste. 400 Santa Rosa, CA 95401 .....................................................707-523-4555 MERRILL, ARNONE & JONES, LLP 3554 Round Barn Blvd., Ste. 303 Santa Rosa, CA 95403 ........................................707-528-2882 majlaw.com NORTON & INGERSOLL, P.C. 3562 Round Barn Circle, Ste. 315 Santa Rosa, CA 95403 .....................................................707-230-2644 noringlaw.com O’BRIEN WATTERS & DAVIS, LLP 3510 Unocal Place, Ste. 200 Santa Rosa, CA 95403 ........................................ 707-545-7010 obrienlaw.com PERRY, JOHNSON, ANDERSON, MILLER & MOSKOWITZ 438 First St. Santa Rosa, CA 95401 ....................................... 707-525-8800 perrylaw.net SHAPIRO, GALVIN, SHAPIRO & MORAN 640 Third St., Second Floor Santa Rosa, CA 95404 ....................................... 707-544-5858 shapirogalvinlaw.com THE LAW OFFICE OF RICHARD SAX 448 Sebastopol Ave. Santa Rosa, CA 95401 .....................................................707-525-1824 rsaxlaw.com WATTS GUERRA LLP 70 Stony Point Road, Ste. A Santa Rosa, CA 95401 .....................................................707-241-4567 pgefires.squarespace.com AUDIOLOGISTS AUDIOLOGY ASSOCIATES 1111 Sonoma Ave., Ste. 316 Santa Rosa, CA 95405 ........................................707-523-4740 audiologyassociates-sr.com

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AUDIO-VISUAL EQUIPMENT - DEALERS LAVISH - AUDIO VIDEO CONTROL 1044 Fourth St. Santa Rosa, CA 95404 .....................................................707-595-2020 lavishautomation.com AUTOMOBILE BODY REPAIRING & PAINTING BLAKE’S AUTO BODY 1024 N Dutton Ave. Santa Rosa, CA 95401 ..................................................... 707-544-7410 blakesautobody.com GMP CARS COLLISION LLC 1600 Piner Road Santa Rosa, CA 95403 .....................................................707-595-3086 gmpcars.com MARQUIS AUTO BODY 950 Petaluma Hill Road Santa Rosa, CA 95404 .....................................................707-544-5222 marquisautobody.com AUTOMOBILE DEALERS - NEW CARS HANSEL AUTO GROUP PO Box 750069 Petaluma, CA 94975 ...........................................707-543-7300 hanselauto.com LITHIA DODGE 2727 Dowd Drive Santa Rosa, CA 95407 .....................................................707-542-3331 lithiadodgesantarosa.com PLATINUM CHEVROLET 3001 Corby Ave. Santa Rosa, CA 95407 ........................................707-525-1800 platinum-chevy.com AUTOMOBILE DEALERS - USED CARS

MOM’S APPLE PIE 4550 Gravenstein Hwy. N Sebastopol, CA 95472 .....................................................707-823-8330 momsapplepieusa.com BANKS ALTAPACIFIC BANK 4845 Old Redwood Hwy. Santa Rosa, CA 95403 ........................................707-236-1500 apbconnect.com AMERICAN RIVER BANK 90 S E St., Ste. #110 Santa Rosa, CA 95404 ....................................... 707-528-6300 americanriverbank.com BANK OF MARIN 50 Santa Rosa Ave., Ste. 100 Santa Rosa, CA 95404 ........................................707-508-3377 bankofmarin.com EXCHANGE BANK 499 Stony Point Road Santa Rosa, CA 95401 ........................................707-523-4467 exchangebank.com EXCHANGE BANK 500 Larkfield Court Santa Rosa, CA 95403 ........................................707-524-3077 exchangebank.com EXCHANGE BANK 2201 Mendocino Ave. Santa Rosa, CA 95403 ........................................707-524-3138 exchangebank.com EXCHANGE BANK 545 Fourth St. Santa Rosa, CA 95401 ........................................707-524-3301 exchangebank.com

HANSEL AUTO GROUP PO Box 750069 Petaluma, CA 94975 ...........................................707-543-7300 hanselauto.com

EXCHANGE BANK 400 Dutton Ave. Santa Rosa, CA 95407 ....................................... 707-524-3304 exchangebank.com

PLATINUM CHEVROLET 3001 Corby Ave. Santa Rosa, CA 95407 ........................................707-525-1800 platinum-chevy.com

EXCHANGE BANK 2416 Montgomery Drive Santa Rosa, CA 95405 ....................................... 707-524-3305 exchangebank.com

AUTOMOBILE DETAILING

EXCHANGE BANK 1300 Guerneville Road Santa Rosa, CA 95403 ........................................707-524-3310 exchangebank.com

SPLASH EXPRESS OF SANTA ROSA LLC 1245 Santa Rosa Ave. Santa Rosa, CA 95404 .....................................................707-546-3665 splashexpress.com AUTOMOBILE PARTS & ACCESSORIES - NEW & USED SANTA ROSA AUTO PARTS 1110 Santa Rosa Ave. Santa Rosa, CA 95402 .....................................................707-545-6700 napaofsantarosa.com AUTOMOBILE RENTING ZIPCAR ..............................................................................................866-494-7227 zipcar.com AUTOMOBILE REPAIRING & SERVICE BONANNO AUTOMOTIVE 961 Piner Place Santa Rosa, CA 95403 .....................................................707-546-3543 bonannoautomotive.com MCLEA’S TIRE & AUTOMOTIVE SERVICE 800 Piner Road Santa Rosa, CA 95403 .....................................................707-542-0363 mcleastire.com SANTA ROSA TRANSMISSION & CAR CARE 1015 Santa Rosa Ave. Santa Rosa, CA 95404 .....................................................707-570-2500 santarosatrans.com STRIKLY SMOG & AUTO REPAIR 985 Piner Road Santa Rosa, CA 95403 .....................................................707-578-7664 striklysmogandautorepair.com AUTOMOBILE SMOG, BRAKE & LAMP A & G SMOG CHECK 440 Dutton Ave. #5 Santa Rosa, CA 95407 .....................................................707-526-2233 smogtestingsantarosa.com STRIKLY SMOG & AUTO REPAIR 985 Piner Road Santa Rosa, CA 95403 .....................................................707-578-7664 striklysmogandautorepair.com BAKERY COSTEAUX FRENCH BAKERY & CAFE 417 Healdsburg Ave. Healdsburg, CA 95448 .................................................... 707-433-1913 costeaux.com

EXCHANGE BANK 2727 Yulupa Ave. Santa Rosa, CA 95405 ........................................707-524-3313 exchangebank.com EXCHANGE BANK 136 Calistoga Road Santa Rosa, CA 95409 ........................................707-539-1508 exchangebank.com LUTHER BURBANK SAVINGS 500 Third St. Santa Rosa, CA 95401 ........................................ 707-578-9216 lutherburbanksavings.com POPPY BANK 438 First St. Santa Rosa, CA 95401 ....................................... 707-636-9000 poppy.bank

UMPQUA BANK 801 Fourth St. Santa Rosa, CA 95404 .....................................................707-579-2265 umpquabank.com US BANK 50 Old Courthouse Square Santa Rosa, CA 95404 .....................................................707-545-8080 usbank.com WELLS FARGO BANK 2759 Fourth St. Santa Rosa, CA 95405 ........................................707-508-3750 wellsfargo.com WELLS FARGO BANK 1799 Marlow Road Santa Rosa, CA 95401 ........................................707-523-0919 wellsfargo.com WELLS FARGO BANK 6585 Oakmont Drive Santa Rosa, CA 95409 ....................................... 707-539-6453 wellsfargo.com WELLS FARGO BANK 2960 Cleveland Ave. Santa Rosa, CA 95403 ........................................707-573-9209 wellsfargo.com WELLS FARGO BANK 150 Bicentennial Way Santa Rosa, CA 95403 ........................................ 707-577-1865 wellsfargo.com WELLS FARGO BANK 200 B St. Santa Rosa, CA 95401 ........................................ 707-584-3114 wellsfargo.com WESTAMERICA BANK 111 Santa Rosa Ave. Santa Rosa, CA 95404 .....................................................707-576-3625 westamerica.com BANQUET FACILITIES FLAMINGO CONFERENCE RESORT AND SPA 2777 Fourth St. Santa Rosa, CA 95405 .....................................................707-545-8530 flamingoresort.com SANTA ROSA GOLF & COUNTRY CLUB 333 Country Club Drive Santa Rosa, CA 95401 .....................................................707-546-3485 clubcorp.com/clubs/santa-rosa-golf-country-club SONOMA COUNTY GENERAL SERVICES DEPARTMENT 2300 County Center Drive, Ste. A200 Santa Rosa, CA 95403 .....................................................707-565-2550 sonoma-county.org THE FOUNTAINGROVE CLUB 1525 Fountaingrove Parkway Santa Rosa, CA 95403 ........................................ 707-701-3050 thefountaingrove.club TRENTADUE WINERY 19170 Geyserville Ave. Geyserville, CA 95441 ........................................707-433-3104 trentadue.com VINTNERS INN 4350 Barnes Road Santa Rosa, CA 95403 ........................................707-575-7350 vintnersinn.com BARS

POPPY BANK, OAKMONT BRANCH 6580 Oakmont Drive Santa Rosa, CA 95409 ....................................... 707-636-9020 poppy.bank

BELLY LEFT COAST KITCHEN & TAP ROOM 523 Fourth St. Santa Rosa, CA 95404 .....................................................707-526-5787 bellyleftcoastkitchen.com

PRESIDIO BANK 999 Fifth St., Ste. 100 San Rafael, CA 94901 ......................................................415-456-6000 presidiobank.com

TRAIL HOUSE 4036 Montgomery Drive Santa Rosa, CA 95405 .....................................................707-843-4943 trailhousesantarosa.com

RABOBANK 201 Third St. Santa Rosa, CA 95401 ........................................707-591-8000 rabobank.com

WHISKEY TIP 1910 Sebastopol Road Santa Rosa, CA 95407 .....................................................707-843-5535 whiskeytipsr.com

SUMMIT STATE BANK 2300 Midway Drive Santa Rosa, CA 95405 ........................................707-568-4975 summitstatebank.com SUMMIT STATE BANK 500 Bicentennial Way Santa Rosa, CA 95403 ....................................... 707-568-6000 summitstatebank.com TRI COUNTIES BANK 819 Fourth St. Santa Rosa, CA 95404 ........................................707-522-5480 tricountiesbank.com

BATTERIES BATTERIES PLUS BULBS 2648-B Santa Rosa Ave. Santa Rosa, CA 95407 ......................................................707-536-1919 batteriesplus.com B-CORP GUAYAKI SUSTAINABLE RAINFOREST PRODUCTS 6782 Sebastopol Ave., Ste. 100 Sebastopol, CA 95472 .....................................................707-824-6644 guayaki.com

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BEAUTY SALONS - BEAUTY SERVICES

BREWERS & BREW PUBS

FILAMENT HAIR STUDIO 606 Fifth St. Santa Rosa, CA 95404 .....................................................707-540-0312 filamenthairstudio.com

BEAR REPUBLIC BREWING CO. 345 Healdsburg Ave. Healdsburg, CA 95448 ....................................................707-433-2337 bearrepublic.com

GARDEAUX WIGS 824 Mendocino Ave. Santa Rosa, CA 95492 .....................................................707-791-3752 gardeauxwigs.com

PLOW BREWING COMPANY 3334 Industrial Drive Santa Rosa, CA 95403 .....................................................707-843-4583 plowbrewing.com

PSK SERVICES, INC. DBA EUROPEAN WAX CENTER 150 Steele Lane, Ste. 300 Santa Rosa, CA 95401 ..................................................... 707-528-2147 waxcenter.com

RUSSIAN RIVER BREWING CO. 725 Fourth St. Santa Rosa, CA 95404 ........................................707-545-2337 russianriverbrewing.com

BEER & ALE DISTRIBUTORS MESA BEVERAGE CO., INC. 3200 N Laughlin Road Santa Rosa, CA 95403 ........................................707-527-3900 coldist.com/santa-rosa-location/

BUILDING MATERIALS

BICYCLES ECHELON CYCLE & MULTISPORT 125 Fifth St. Santa Rosa, CA 95401 ..................................................... 707-528-1133 echeloncycle.com BICYCLES - RENTING ECHELON CYCLE & MULTISPORT 125 Fifth St. Santa Rosa, CA 95401 ..................................................... 707-528-1133 echeloncycle.com GETAWAY ADVENTURES/WINE COUNTRY BIKE TOURS 2228 Northpoint Parkway Santa Rosa, CA 95407 .....................................................707-568-3040 getawayadventures.com BICYCLES - SALES AND RENTALS BIKEPARTNERS.NET BIKE SHOP 512 Wilson St. Santa Rosa, CA 95401 .....................................................855-483-3732 bikepartners.net ECHELON CYCLE & MULTISPORT 125 Fifth St. Santa Rosa, CA 95401 ..................................................... 707-528-1133 echeloncycle.com TRAIL HOUSE 4036 Montgomery Drive Santa Rosa, CA 95405 .....................................................707-843-4943 trailhousesantarosa.com BOOK DEALERS - RETAIL COPPERFIELD’S BOOKS 775 Village Court Santa Rosa, CA 95405 .....................................................707-578-8938 copperfieldsbooks.com BOOKKEEPING SERVICE BOB HEISLER, EA 396 Candlelight Drive Santa Rosa, CA 95403 ..................................................... 707-494-2121 bobheisler.com GUGLIOTTA ACCOUNTING & CONSULTING 740 Fourth St., Ste. 111 Santa Rosa, CA 95404 ........................................ 707-757-9442 PACIFIC ACCOUNTING AND BUSINESS SERVICES .............................................................................................949-456-0600 pacificabs.com PHILLIPS & THOMAS, INC., CPA’S 1100 Sonoma Ave., Ste. E2 Santa Rosa, CA 95405 .....................................................707-527-9465 phillipsthomas.com QUICK FIX PO Box 1123 Kenwood, CA 95452 ........................................................707-799-0387 BOWLING

BREW PUB

THIRD STREET ALEWORKS 610 Third St. Santa Rosa, CA 95404 .....................................................707-523-3060 thirdstreetaleworks.com

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FRIEDMAN’S HOME IMPROVEMENT 4055 Santa Rosa Ave. Santa Rosa, CA 95407 ........................................ 707-584-7811 friedmanshome.com BUILDING, GENERAL CONTRACTORS BRING BACK SONOMA COUNTY 3698 Hillary Court Santa Rosa, CA 95403 ....................................... 707-356-8200 bringbacksonomacounty.com HARKEY CONSTRUCTION, INC. 810 DenBaste Court, Ste. 101 Windsor, CA 95492 .......................................................... 707-836-1315 harkeyconstruction.com HOLLY AND ASSOCIATES 73A Saint James Drive Santa Rosa, CA 95403 .....................................................707-541-0700 hollyandassociates.com

BUSINESS & TRADE ORGANIZATIONS NORTH COAST BUILDERS EXCHANGE 1030 Apollo Way Santa Rosa, CA 95407 .....................................................707-542-9502 ncbeonline.com BUSINESS CONSULTANTS AUCTUS SEARCH PARTNERS 5976 Stone Bridge Road Santa Rosa, CA 95409 .......................................... 877-873-9299 x703 auctussearchpartners.com BEWELL NETWORK COACHING AND CONSULTING Santa Rosa, CA 95404 .....................................................707-290-4227 consultbwn.com BIANCA BROOS COACH & STRATEGIST Santa Rosa, CA 95404 ........................................ 707-732-4121 biancabroos.com BRIAN MARTENS CONSULTING ..............................................................................................707-887-8386 GUGLIOTTA ACCOUNTING & CONSULTING 740 Fourth St., Ste. 111 Santa Rosa, CA 95404 ........................................ 707-757-9442 KAY MARQUET ASSOCIATES ..............................................................................707-527-0666 kaymarquet.com

LEFF CONSTRUCTION DESIGN BUILD 6791 Sebastopol Ave., Ste. 140 Sebastopol, CA 95472 .....................................................707-823-4899 leffconstruction.com

LEAP SOLUTIONS GROUP, INC. 707-527-0969 leapsolutions.com • Human Resource Consulting • Recruiting • Organizational Development Consulting • Executive Coaching • Serving All Industries 1400 N Dutton Ave., Ste. 15, Santa Rosa, CA 95401

SONOMA COUNTY BUILDERS 3690 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-546-2228 sonomacountybuilders.com

NORTH COAST SCORE CHAPTER 450 PO Box 6083 Santa Rosa, CA 95406 .....................................................707-571-8342 northcoast.score.org

URBAN BUILDING WORKSHOP 365 Sutton Place Santa Rosa, CA 95407 .....................................................707-757-9530 ubwsf.com

PACIFIC EXPEDITORS 1550 Airport Blvd., Ste. 201 Santa Rosa, CA 95403 ......................................................707-791-1741 pacificexpeditors.com

WOLFF CONTRACTING 3236 Dutton Ave. Santa Rosa, CA 95407 .....................................................707-799-4910 wolffcontracting.com

PAYCHEX HR SOLUTIONS 5341 Old Redwood Hwy. N Petaluma, CA 94954 ........................................................415-899-0203 paychex.com BUSINESS DEVELOPMENT BEWELL NETWORK COACHING AND CONSULTING Santa Rosa, CA 95404 .....................................................707-290-4227 consultbwn.com KAY MARQUET ASSOCIATES ..............................................................................707-527-0666 kaymarquet.com BUSINESS SERVICES JOB LINK 2227 Capricorn Way, Ste. 100 Santa Rosa, CA 95407 .....................................................707-565-8079 sonomawib.org

COMCAST 1300 Valley House Drive, Ste. 160 Rohnert Park, CA 94928 ..................................... 707-792-5102 comcast.com CAFE

STOUT BROTHERS IRISH PUB & RESTAURANT 527 Fourth St. Santa Rosa, CA 95401 ....................................... 707-636-0240 stoutbrospub.com

SANTA ROSA METRO CHAMBER

ALLIED BUILDING PRODUCTS CORP. 4159 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-584-7599 alliedbuilding.com

BUSES - CHARTER & RENTAL SONOMA STERLING LIMOUSINES, INC. 29 Maxwell Court Santa Rosa, CA 95401 .....................................................707-542-5444 sonomasterlinglimo.com

CABLE TELEVISION & SATELLITE COMPANIES

DOUBLE DECKER LANES 300 Golf Course Drive Rohnert Park, CA 94928 .................................................707-585-0226 doubledeckerlanes.com

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BREWERY EQUIPMENT SUPPLIER CRIVELLER CALIFORNIA CORPORATION 185 Grant Ave. Healdsburg, CA 95448 .................................................... 707-431-2211 criveller.com

WRIGHT CONTRACTING, INC. 3020 Dutton Ave. Santa Rosa, CA 95407 ........................................ 707-528-1172 wrightcontracting.com

GUAYAKI SUSTAINABLE RAINFOREST PRODUCTS 6782 Sebastopol Ave., Ste. 100 Sebastopol, CA 95472 .....................................................707-824-6644 guayaki.com CAMPGROUNDS & RV PARKS SAN FRANCISCO NORTH/PETALUMA KOA CAMPGROUND, RV PARK & LODGING 20 Rainsville Road Petaluma, CA 94952 ........................................................ 707-763-1492 koa.com/campgrounds/san-francisco

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CANNABIS DISPENSARY & RETAIL ALTERNATIVES DISPENSARY + DELIVERY 1603 Hampton Way Santa Rosa, CA 95407 .....................................................707-525-1420 alternativescollective.com CONVERGENCE LABORATORIES 675 Aviation Blvd., Ste. A Santa Rosa, CA 95403 .....................................................707-708-0370 convergencelaboratories.com NORCAL CANNABIS ..............................................................................................707-827-3821 norcalcann.com CARPET, RUG & UPHOLSTERY CLEANERS CALIFORNIA STEAM CLEAN 3200 Dutton Ave., Ste. 125 Santa Rosa, CA 95407 ..................................................... 707-566-0315 calsteamclean.com CASINOS GRATON RESORT & CASINO 288 Golf Course Drive W Rohnert Park, CA 94928 .....................................707-588-7100 gratonresortcasino.com RIVER ROCK CASINO 3250 Hwy. 128 Geyserville, CA 95441 ........................................ 707-857-2772 riverrockcasino.com

CHECK CASHING SERVICE CHECK CENTER 1880 Mendocino Ave. #F Santa Rosa, CA 95401 .....................................................707-568-6070 checkcenters.com CHILD CARE SERVICES COMMUNITY CHILD CARE COUNCIL OF SONOMA COUNTY (4CS) 131-A Stony Circle, Ste. 300 Santa Rosa, CA 95401 .....................................................707-544-3077 sonoma4cs.org CHIROPRACTIC DOCTORS ALIGN TO HEALTH 3855 Princeton Drive Santa Rosa, CA 95405 .....................................................707-595-5636 aligntohealth.net CIGAR, CIGARETTE & TOBACCO DEALERS CITRUS SMOKE N VAPE 608 Mendocino Ave. Santa Rosa, CA 95401 .....................................................707-536-5031 citrussmokeandvape.com CLOTHES - MEN - RETAIL PATRICK JAMES 2340 Sonoma Ave. Santa Rosa, CA 95405 .....................................................707-523-2346 patrickjames.com CLOTHES & ACCESSORIES - WOMEN’S BOHLUX 638 Fifth St., Ste. 10 Santa Rosa, CA 95404 .....................................................707-978-3708 bohlux.com

TWIN PINE CASINO AND HOTEL 707-987-0197 twinpine.com • Located 15 miles north of Calistoga on Highway 29 • Over 500 of the latest and greatest slot machines • Table games including Black Jack and Poker • 59 luxury hotel rooms including suites • Chef prepared daily specials at the Manzanita 22223 Hwy. 29 at Rancheria Road, Middletown, CA 95461 CATERERS A LA HEART CATERING 600 Wilson St. Santa Rosa, CA 95401 .....................................................707-527-7555 alaheart.com CANEVARI’S DELICATESSEN & CATERING 695 Lewis Road Santa Rosa, CA 95404 .....................................................707-545-6941 canevarisdeli.com FIT FOR A KING CATERING 4933 Hillsborough Drive Petaluma, CA 94954 ........................................................ 707-484-1076 fitforakingcatering.com GERARD’S PAELLA Y TAPAS 701 Fourth St. Santa Rosa, CA 95404 .....................................................707-708-8686 gerardspaella.com JOHN ASH & CO. AND THE FRONT ROOM BAR & LOUNGE 4330 Barnes Road Santa Rosa, CA 95403 ........................................ 707-527-7687 vintnersinn.com PARK AVENUE CATERING CO. 591 Mercantile Drive Cotati, CA 94931 ...............................................................707-793-9645 parkavecater.com PORT OF SUBS 2101 W College Ave. Santa Rosa, CA 95401 .....................................................707-571-7678 portofsubs.com ROSE CATERING 600 Martin Ave. #105 Rohnert Park, CA 94928 .................................................707-584-9153 rose-catering.com WHISKEY TIP 1910 Sebastopol Road Santa Rosa, CA 95407 .....................................................707-843-5535 whiskeytipsr.com WHOLE FOODS MARKET 390 Coddingtown Mall Santa Rosa, CA 95401 ..................................................... 707-542-7411 wholefoodsmarket.com WHOLE FOODS MARKET 1181 Yulupa Ave. Santa Rosa, CA 95405 .....................................................707-575-7915 wholefoodsmarket.com CEMETERIES SANTA ROSA MEMORIAL PARK 1900 Franklin Ave. Santa Rosa, CA 95404 .....................................................707-542-1580 srmp.org

CLOTHES AND APPAREL THE HATTERY OF SONOMA COUNTY 1240 Petaluma Hill Road Santa Rosa, CA 95404 ........................................ 707-757-9971 thehattery.com COACHES & COMMUNICATIONS CONSULTANTS BEWELL NETWORK COACHING AND CONSULTING Santa Rosa, CA 95404 .....................................................707-290-4227 consultbwn.com BIANCA BROOS COACH & STRATEGIST Santa Rosa, CA 95404 ........................................ 707-732-4121 biancabroos.com COFFEE BAR BREW 555 Healdsburg Ave. Santa Rosa, CA 95401 .....................................................707-303-7372 brewcoffeeandbeer.com COFFEE DEALERS - RETAIL ACRE COFFEE 621 Fourth St. Santa Rosa, CA 95404 .....................................................707-757-5700 acrecoffee.com PEET’S COFFEE AND TEA 650 Fourth St. #100 Santa Rosa, CA 95404 .....................................................707-545-5757 peets.com COFFEE HOUSES TEA BA TEA 5280 Aero Drive Santa Rosa, CA 95403 .....................................................707-542-1288 teabatea.com COMMERCIAL LENDER BENEFICIAL STATE BANK 804 Fourth St. Santa Rosa, CA 95404 .....................................................707-835-4361 beneficialstatebank.com COMMUNICATIONS CONSULTANTS

COMPUTER NETWORKS ENDSIGHT 1440 Fourth St., Ste. B Berkeley, CA 94710 .............................................206-423-1991 endsight.net TEAMLOGIC IT 2455 Bennett Valley Road, Ste. C214 Santa Rosa, CA 95404 .....................................................707-293-9525 teamlogicit.com/santarosaca COMPUTER SERVICE & REPAIR SCOTT TECHNOLOGY GROUP, INC. 100 Professional Center Drive #105 Rohnert Park, CA 94928 .................................................707-584-3995 scottsoffice.com STAPLES 2222 Cleveland Ave. Santa Rosa, CA 95403 .....................................................707-523-2080 staples.com COMPUTER SOFTWARE PUBLISHERS & DEVELOPERS CUNEXUS SOLUTIONS INC 50 Old Courthouse Square, Ste. 300 Santa Rosa, CA 95404 .....................................................877-509-2089 cunexus.com COMPUTER TRAINING EMPIRE COLLEGE SCHOOL OF LAW & SCHOOL OF BUSINESS 3035 Cleveland Ave. Santa Rosa, CA 95403 ....................................... 707-546-4000 empcol.edu CONFERENCE CENTERS COLAB 427 Mendocino Ave., Ste. 100 Santa Rosa, CA 95404 ........................................ 707-791-3433 colabconnect.com VINTNERS INN 4350 Barnes Road Santa Rosa, CA 95403 ........................................707-575-7350 vintnersinn.com CONSTRUCTION CENTRAL VALLEY ENVIRONMENTAL 135 Utility Court, Ste. A Rohnert Park, CA 94928 .................................................707-584-1900 cvalleyenvironmental.com E WEST CONSTRUCTION 244 Colgan Ave. Santa Rosa, CA 95404 ..................................................... 707-576-1224 ewestconstruction.com F2F BUILDERS Middletown, CA 95461 ...................................................707-295-0679 HOMEBOUND 2544 Cleveland Ave. Santa Rosa, CA 95403 ..................................................... 707-244-1101 homebound.com CONSTRUCTION MANAGEMENT STEVE MARTIN AND ASSOCIATES 130 S Main St. Sebastopol, CA 95472 .....................................................707-824-9730 smassociates.net CONSULTANT ARCHILOGIX 50 Santa Rosa Ave., Ste. 400 Santa Rosa, CA 95404 .....................................................707-636-0646 archilogix.com CONVENTION SERVICES & FACILITIES ATL EVENTS 887 Sebastopol Road, Bldg B Santa Rosa, CA 95407 .....................................................707-528-3557 atlevents.com

KERRY REGO CONSULTING 1011 Second St. #100 Santa Rosa, CA 95404 .....................................................707-520-4572 kerryregoconsulting.com

PARADISE RIDGE WINERY 4545 Thomas Lake Harris Drive Santa Rosa, CA 95403 .....................................................707-528-9463 prwinery.com

SF TV, VIZICAST MULTIMEDIA, INC. 8971 Cypress Ave. Cotati, CA 95931 ...............................................................707-793-8500 vizicast.com

VISIT SANTA ROSA 9 Fourth St. Santa Rosa, CA 95401 .....................................................707-577-8674 visitsantarosa.com

COMPUTER GRAPHICS & DIGITAL IMAGING

COPY & DUPLICATING SERVICE

RAY CARLSON & ASSOCIATES, INC. 411 Russell Ave. Santa Rosa, CA 95403 ........................................707-528-7649 rcmaps.com

DRAFTECH 1544 Terrace Way Santa Rosa, CA 95404 ........................................707-578-9442 draftechprint.com GW2 PRINTING, INC. 1350 Central Ave., Ste. 1 Santa Rosa, CA 95401 .....................................................707-528-2503 gw2printing.com

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COPY MACHINES & SUPPLIES COMMON SENSE BUSINESS SOLUTIONS, INC. 2208 Northpoint Parkway Santa Rosa, CA 95407 ..................................................... 707-528-2151 csbscopiers.com SCOTT TECHNOLOGY GROUP, INC. 100 Professional Center Drive #105 Rohnert Park, CA 94928 .................................................707-584-3995 scottsoffice.com CREDIT UNIONS COMMUNITY FIRST CREDIT UNION 1105 N Dutton Ave. Santa Rosa, CA 95401 .....................................................707-546-6000 comfirstcu.org NORTH BAY CREDIT UNION 304 Sutton Place Santa Rosa, CA 95407 .....................................................707-584-0384 northbaycu.com

EDITORIAL SERVICES PEN-FOR-RENT Santa Rosa, CA ................................................................707-888-4724 pen4rent.com EDUCATION CTE FOUNDATION SONOMA COUNTY 1030 Apollo Way, Ste. 200 Santa Rosa, CA 95407 .....................................................707-708-7081 ctesonomacounty.org EMPIRE COLLEGE SCHOOL OF LAW & SCHOOL OF BUSINESS 3035 Cleveland Ave. Santa Rosa, CA 95403 ....................................... 707-546-4000 empcol.edu NATIONAL HOLISTIC INSTITUTE 1221 Farmers Lane, Ste. 100 Santa Rosa, CA 95405 .....................................................707-639-4066 nhi.edu

PATELCO CREDIT UNION 1965 Cleveland Ave. Santa Rosa, CA 95401 .....................................................707-573-7880 patelco.org

SONOMA COUNTY OFFICE OF EDUCATION-CAREER/WORKFORCE 5340 Skylane Blvd.

Santa Rosa, CA 95403 .....................................................707-524-2720 scoe.org

REDWOOD CREDIT UNION 2360 Mendocino Ave., Ste. A Santa Rosa, CA 95403 ....................................... 707-545-4000 redwoodcu.org

SONOMA STATE UNIVERSITY 1801 E Cotati Ave. Rohnert Park, CA 94928 .....................................707-664-2158 sonoma.edu

REDWOOD CREDIT UNION 2763 Fourth St. Santa Rosa, CA 95405 ....................................... 707-545-4000 redwoodcu.org

SSU SCHOOL OF BUSINESS & ECONOMICS 1801 E Cotati Ave. Rohnert Park, CA 94928 .....................................707-664-2220 sonoma.edu/sbe

REDWOOD CREDIT UNION 3033 Cleveland Ave., Ste. 100 Santa Rosa, CA 95403 ....................................... 707-545-4000 redwoodcu.org

ELECTRIC CONTRACTORS

REDWOOD CREDIT UNION 1205 N Dutton Ave. Santa Rosa, CA 95401 ........................................707-576-9806 redwoodcu.org SONOMA FEDERAL CREDIT UNION 1126 Montgomery Drive Santa Rosa, CA 95405 .....................................................707-527-6216 sonomafed.com DAY SPAS INTIMATE SKIN SPA 2345 Fourth St., Ste. B Santa Rosa, CA 95404 .....................................................707-595-1842 intimateskinspa.com DELICATESSENS CANEVARI’S DELICATESSEN & CATERING 695 Lewis Road Santa Rosa, CA 95404 .....................................................707-545-6941 canevarisdeli.com GEYSERVILLE INN 21714 Geyserville Ave. Geyserville, CA 95441 .....................................................707-857-4343 geyservilleinn.com KORBEL 13250 River Road Guerneville, CA 95446 .......................................707-824-7000 korbel.com ULIA’S DELICATESSEN 130 Stony Point Road, Ste. F Santa Rosa, CA 95401 .....................................................707-525-8542 uliasdeli.com DENTISTS PHILLIPS FAMILY DENTAL CARE 2655 Cleveland Ave., Ste. B Santa Rosa, CA 95403 .....................................................707-542-1026 phillipsfamilydentalcare.com

JOE LUNARDI ELECTRIC, INC. 5334 Sebastopol Road Santa Rosa, CA 95407 ........................................707-545-4755 lunardielectric.com KRIST ELECTRIC, INC. 132 Stanford St. Santa Rosa, CA 95404 .....................................................707-931-9333 jasonkrist.com SUMMIT TECHNOLOGY GROUP, INC. 2450C Bluebell Drive Santa Rosa, CA 95403 ........................................707-542-4773 summit-e.com ELECTRICAL CONNECTORS ITT-BIW CONNECTOR SYSTEMS 500 Tesconi Circle Santa Rosa, CA 95401 ........................................707-523-2300 ittbiw.com ELECTRONIC TEST AND MEASUREMENT INSTRUMENTS KEYSIGHT TECHNOLOGIES 1400 Fountaingrove Parkway Santa Rosa, CA 95403 ....................................... 877-424-4536 keysight.com EMPLOYEE BENEFIT & COMPENSATION PLANS AFLAC - JOHANN SCRIMSHIRE 1260 N Dutton Ave., Ste. 180 Santa Rosa, CA 95401 .....................................................415-308-8220 aflac.com AITA & ASSOC. CERT. EMPLOYEE BENEFIT SPECIALISTS 418 Petaluma Ave. Sebastopol, CA 95472 .....................................................707-829-8606 aitaandassociates.com GILBERT & GALL, IND ASSOC. - LEGAL SHIELD 4856 Hoen Ave. Santa Rosa, CA 95405 .....................................................707-484-4188 larrygilbert.biz

DESSERT SHOP

EMPLOYMENT - TEMPORARY

SIFT DESSERT BAR 404-A Mendocino Ave. Santa Rosa, CA 95401 ........................................707-703-4228 siftdessertbar.com

VOLT WORKFORCE SOLUTIONS 3700 Old Redwood Hwy., Ste. 105 Santa Rosa, CA 95403 ........................................ 707-547-1660 jobs.volt.com EMPLOYMENT AGENCIES

DOG TRAINING GOLDEN GATE K9 416 Horn Ave. Santa Rosa, CA 95407 .....................................................707-654-4459 goldengatek9.com DRUG & ALCOHOL COUNSELING AZURE ACRES RECOVERY CENTER 420 Mendocino Ave., Ste. 101 Santa Rosa, CA 95401 .....................................................707-527-1224 azureacres.com

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ARTIZEN STAFFING 101 Golf Course Drive, Ste. 300 Rohnert Park, CA 94928 .................................................707-595-5998 artizenstaffing.com NELSON STAFFING 2901 Cleveland Ave. #101 Santa Rosa, CA 95403 ..................................................... 707-576-1670 nelsonjobs.com VOLT WORKFORCE SOLUTIONS 3700 Old Redwood Hwy., Ste. 105 Santa Rosa, CA 95403 ........................................ 707-547-1660 jobs.volt.com

ENERGY SERVICE PROVIDERS SONOMA CLEAN POWER 50 Santa Rosa Ave., Fifth Floor Santa Rosa, CA 95404 ........................................707-978-3468 sonomacleanpower.org ENGINEERING, GENERAL CONTRACTORS GHILOTTI CONSTRUCTION COMPANY 246 Ghilotti Ave. Santa Rosa, CA 95407 ........................................ 707-585-1221 ghilotti.com STEVE MARTIN AND ASSOCIATES 130 S Main St. Sebastopol, CA 95472 .....................................................707-824-9730 smassociates.net ENGINEERS - CIVIL ADOBE ASSOCIATES, INC. 1220 N Dutton Ave. Santa Rosa, CA 95401 ........................................707-541-2300 adobeinc.com CARLILE - MACY 15 Third St. Santa Rosa, CA 95401 .....................................................707-542-6451 carlilemacy.com EBA ENGINEERING 825 Sonoma Ave. #C Santa Rosa, CA 95404 ....................................... 707-544-0784 ebagroup.com FIRMA DESIGN GROUP 418 B St., Third Floor Santa Rosa, CA 95401 .....................................................707-792-1800 firmadesigngroup.com HOGAN LAND SERVICES, INC. 1702 Fourth St. Santa Rosa, CA 95404 ........................................707-544-2104 hoganls.com ENGINEERS - CONSULTING BRELJE & RACE, CONSULTING CIVIL ENGINEERS 475 Aviation Blvd., Ste. 120 Santa Rosa, CA 95403 ........................................ 707-576-1322 brce.com GHD 2235 Mercury Way, Ste. 150 Santa Rosa, CA 95407 ........................................ 707-523-1010 ghd.com MEAD & HUNT, INC. 1360 19th Hole Drive, Ste. 200 Windsor, CA 95492 .............................................707-526-5010 meadhunt.com ENGINEERS - ENVIRONMENTAL EBA ENGINEERING 825 Sonoma Ave. #C Santa Rosa, CA 95404 ....................................... 707-544-0784 ebagroup.com

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ENGINEERS - GEOTECHNICAL LACO ASSOCIATES 3450 Regional Parkway, Ste. B2 Santa Rosa, CA 95403 .....................................................707-525-1222 lacoassociates.us RGH GEOTECHNICAL CONSULTANTS 1305 N Dutton Ave. Santa Rosa, CA 95401 .....................................................707-544-1072 rghgeo.com ENGINEERS - STRUCTURAL HOGAN LAND SERVICES, INC. 1702 Fourth St. Santa Rosa, CA 95404 ........................................707-544-2104 hoganls.com ZFA STRUCTURAL ENGINEERS 1212 Fourth St., Ste. Z Santa Rosa, CA 95404 ....................................... 707-526-0992 zfa.com ENGINEERS - TRAFFIC TRANSPEDIA CONSULTING ENGINEERS 613 Fourth St. #205 Santa Rosa, CA 95404 .....................................................707-527-6300 transpediaone.com ENTERTAINMENT DRIVEN RACEWAY 4601 Redwood Drive Rohnert Park, CA 94928 .................................................707-585-3748 drivenraceway.com EPICENTER 3215 Coffey Lane Santa Rosa, CA 95403 ........................................ 707-757-9001 visitepicenter.com WILD OAK SADDLE CLUB 550 White Oak Drive Santa Rosa, CA 95409 .....................................................707-539-8629 wildoaksaddleclub.com ENVIRONMENTAL & ECOLOGICAL SERVICES REPUBLIC SERVICES 500 Mecham Road Petaluma, CA 94952 ........................................... 707-795-1693 republicservices.com ENVIRONMENTAL CONSULTANTS

EXECUTIVE SEARCH CONSULTANTS STANTON CHASE 144 Chapel Hill Road Santa Rosa, CA 94949 ..................................................... 415-721-7001 stantonchase.com FACILITIES MANAGEMENT SERVICES UNIVERSAL SITE SERVICES 1599 Hampton Way Santa Rosa, CA 95407 .....................................................707-338-8715 universalsiteservices.com FARMERS’ MARKETS WEST END FARMERS MARKET 9 Fourth St. Santa Rosa, CA 95401 .....................................................707-477-8422 wefm.co FINANCIAL PLANNERS EDWARD JONES - JEFF CROUCH 1801 Fourth St. Santa Rosa, CA 95404 ..................................................... 707-526-1001 edwardjones.com NBC SECURITIES 3562 Roundbarn Circle, Ste. 310 Santa Rosa, CA 95403 .....................................................707-293-1020 nbcsecurities.com PAMELA A. SOEKLAND - MORGAN STANLEY WEALTH MANAGEMENT 3562 Round Barn Circle, First Floor Santa Rosa, CA 95403 ..................................................... 707-571-5711 morganstanleyfa.com/soekland FINANCIAL SERVICES AMERICAN AGCREDIT, FLCA 400 Aviation Blvd., Ste. 100 Santa Rosa, CA 95403 ........................................707-545-7100 agloan.com CHARLES SCHWAB & CO., INC. 200 Fourth St., Ste. 100 Santa Rosa, CA 95401 .....................................................707-569-7801 client.schwab.com/public/branchlocator/branchdetails.aspx?branchid=1189 CIPOLLA FINANCIAL AND INSURANCE SERVICES 50 Santa Rosa Ave., Ste. 110 Santa Rosa, CA 95404 .....................................................707-569-7134 cipollafis.com

EGS INC. 2455 Bennett Valley Road, Ste. A-112 Santa Rosa, CA 95404 .....................................................707-544-0955 envgeo.com

MERRILL LYNCH 90 S E St., Ste. 100 Santa Rosa, CA 95404 .....................................................707-575-6300 ml.com

ENVIRONMENTAL POLLUTION SOLUTIONS LLC 418 B St. Santa Rosa, CA 95401 .....................................................707-322-2015 epsh2o.com

PRIMERICA - PEGGY MARTIN 5350 Commerce Blvd., Ste. B Rohnert Park, CA 94928 .................................................707-595-4628 primerica.com/peggymartin

EVENT & CONFERENCE PLANNING SO EVENTFUL 427 Allan Court Healdsburg, CA 95448 ....................................................707-385-9632 soeventfulproductions.com THE EMERALD CUP 901 A St., Ste. C San Rafael, CA 94901 ......................................... 415-451-1703 theemeraldcup.com EVENT CENTER NOTRE VUE ESTATE WINERY 11010 Estate Lane Windsor, CA 95492 ..........................................................707-433-4050 notrevueestate.com ODD FELLOWS HALL 545 Pacific Ave. Santa Rosa, CA 95404 ..................................................... 707-546-1591 sroddfellowshall.com SONOMA COUNTY GENERAL SERVICES DEPARTMENT 2300 County Center Drive, Ste. A200 Santa Rosa, CA 95403 .....................................................707-565-2550 sonoma-county.org EVENT PROMOTION BIKE MONKEY, INC. PO Box 5318 Santa Rosa, CA 95402 .....................................................707-478-9034 bikemonkey.net THE EMERALD CUP 901 A St., Ste. C San Rafael, CA 94901 ......................................... 415-451-1703 theemeraldcup.com

WELLS FARGO ADVISORS, LLC 3700 Old Redwood Hwy., Ste. 108 Santa Rosa, CA 95403 ........................................707-545-4810 wellsfargoadvisors.com WHEELS FINANCIAL GROUP, LLC DBA LOANMART ORGANIZATION 15400 Sherman Way, Ste. 170 Van Nuys, CA 91406 .........................................................818-285-1641 800loanmart.com FINANCING CALIFORNIA COMMUNITY LENDER Santa Rosa, CA 95404 .....................................................775-720-9384 cclender.org PINNACLE HOME LOANS (HQ) 239 Windsor River Road Windsor, CA 95429 ..........................................................707-836-8200 pinnacle-loan.com FIRE & WATER DAMAGE RESTORATION BRAVO RESTORATION & CONSTRUCTION 399 Business Park Court #518 Windsor, CA 95492 ..........................................................707-837-0675 bravorestoration.com SERVPRO OF SONOMA COUNTY NE 703 Second St., Ste. 108 Santa Rosa, CA 95404 .....................................................707-537-6635 servprosonomacountyne.com FIRST AID SUPPLIES GLOBAL MEDICAL AND SAFETY 936B Seventh St., Ste. 246 Novato, CA 94945 ............................................................800-840-3389 globalmedicalnsafety.com FLOORING AND FLOOR COVERING CONTRACTORS FLOORTEX DESIGN / BABCOCK FLOORS ORGANIZATION 1022 Santa Rosa Ave. Santa Rosa, CA 95409 .....................................................707-545-6185 floortexdesign.com

FLORISTS - RETAIL PEDY’S PETALS FLOWER & EVENT DESIGN 101 Montgomery Drive Santa Rosa, CA 95404 .....................................................707-595-4458 pedyspetals.com FOOD DISTRIBUTORS MIKE HUDSON DISTRIBUTING 2237 S McDowell Blvd. Ext Petaluma, CA 94954 ........................................................707-763-7388 mikehudsondist.com FOOD PRODUCTS SONOMA BRINERY PO Box 423 Healdsburg, CA 95448 .................................................... 707-473-0116 sonomabrinery.com FROZEN FOODS - PROCESSORS AMY’S KITCHEN, INC. 2330 Northpoint Parkway Santa Rosa, CA 95407 ........................................ 707-781-7537 amys.com FUNERAL DIRECTORS CHAPEL OF THE CHIMES FUNERAL HOME AND CEMETERY 2601 Santa Rosa Ave. Santa Rosa, CA 95407 ..................................................... 707-545-0196 dignitymemorial.com EGGEN & LANCE CHAPEL ORGANIZATION 1540 Mendocino Ave. Santa Rosa, CA 95401 .....................................................707-545-3747 srmel.com FURNITURE - CUSTOM DESIGNERS & MAKERS SLEEP NUMBER 2350 Santa Rosa Ave., Ste. E Santa Rosa, CA 95407 ........................................ 707-575-0111 sleepnumber.com FURNITURE DEALERS - NEW OFFICE DEPOT 1960 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-536-0095 bsd.officedepot.com GARAGE DOORS & OPENERS R & S ERECTION OF SANTA ROSA, INC. 3531 Santa Rosa Ave. Santa Rosa, CA 95407 ....................................... 707-585-0892 rsdoors-santarosa.com GARBAGE COLLECTION RECOLOGY SONOMA MARIN 3400 Standish Ave. Santa Rosa, CA 95407 ....................................... 800-243-0291 recology.com/recology-sonoma-marin GAS - PROPANE SUBURBAN PROPANE 12 W College Ave. Santa Rosa, CA 95401 .....................................................707-542-0833 suburbanpropane.com GAS & ELECTRIC UTILITY COMPANIES ENTEK POWER SERVICES, INC. 11650 Graton Road Sebastopol, CA 95472 .....................................................707-861-9725 entekpower.com PACIFIC GAS & ELECTRIC CO. 111 Stony Circle Santa Rosa, CA 95401 ........................................ 707-577-7157 pge.com GOLF COURSES - PRIVATE SANTA ROSA GOLF & COUNTRY CLUB 333 Country Club Drive Santa Rosa, CA 95401 .....................................................707-546-3485 clubcorp.com/clubs/santa-rosa-golf-country-club THE FOUNTAINGROVE CLUB 1525 Fountaingrove Parkway Santa Rosa, CA 95403 ........................................ 707-701-3050 thefountaingrove.club GOLF COURSES - PUBLIC THE LINKS AT BODEGA HARBOUR 21301 Heron Drive Bodega Bay, CA 94923 ....................................... 707-875-3519 bodegaharbourgolf.com THE OAKMONT GOLF CLUB 7025 Oakmont Drive Santa Rosa, CA 95409 ........................................707-539-0415 oakmontgc.com

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HARDWARE - WHSLE & MFRS

WINDSOR GOLF CLUB 707-838-7888 Windsor Golf Club, a championship 18 hole course featuring...

• Full grass driving range • Two putting greens & short game area • Onsite restaurant & banquet facility Come visit the best in North Bay Golf!

1340 19th Hole Dr, Windsor, CA 95492 GOVERNMENT CONTRACT & RELATIONS CONSULTANT

GOLDEN STATE GOVERNMENT RELATIONS 707-236-6557 goldenstategr.com Government relations firm specializing in commercial industrial businesses and the cannabis industry: • Land Use Planning • Fire and Life Safety • Advocacy 2544 Cleveland Ave., Ste. 204, Santa Rosa, CA 95403 GOVERNMENT OFFICES JAMES GORE, 4TH DISTRICT COUNTY SUPERVISOR PO Box 588 Windsor, CA 95492 .......................................................... 707-322-5112 votegore.com U.S. ARMY RECRUITING, SANTA ROSA CENTER 2700 Santa Rosa Ave., Ste. A Santa Rosa, CA 95407.....................................................707-578-4716 goarmy.com UNITED STATES AIR FORCE RECRUITING 2700-B Santa Rosa Ave. Santa Rosa, CA 95407.....................................................707-888-3020 airforce.com GRAPHIC DESIGNERS STUDIO M PUBLISHING, INC. 475 Powell Ave. Healdsburg, CA 95448....................................................707-433-0487 studiompublishing.com TARA WINKLER GRAPHICS 1223 Beaver St. Santa Rosa, CA 95404.....................................................707-843-4956 tarawinklergraphics.com THE ENGINE IS RED 401 Mendocino Ave. #100 Santa Rosa, CA 95401 .....................................................707-546-5448 theengineisred.com GROCERS - RETAIL RALEY’S 1407 Fulton Road Santa Rosa, CA 95403.....................................................707-546-3435 raleys.com SANTA ROSA GROCERY OUTLET 1116 Fourth St. Santa Rosa, CA 95404.....................................................707-566-0530 groceryoutlet.com WHOLE FOODS MARKET 390 Coddingtown Mall Santa Rosa, CA 95401 ..................................................... 707-542-7411 wholefoodsmarket.com WHOLE FOODS MARKET 1181 Yulupa Ave. Santa Rosa, CA 95405.....................................................707-575-7915 wholefoodsmarket.com HAIR REMOVAL SERVICES PSK SERVICES, INC. DBA EUROPEAN WAX CENTER 150 Steele Lane, Ste. 300 Santa Rosa, CA 95401 ..................................................... 707-528-2147 waxcenter.com HALLS, AUDITORIUMS & BALLROOMS ODD FELLOWS HALL 545 Pacific Ave. Santa Rosa, CA 95404..................................................... 707-546-1591 sroddfellowshall.com SONOMA COUNTY FAIR & EXPOSITION, INC. 1350 Bennett Valley Road Santa Rosa, CA 95404.....................................................707-545-4200 sonomacountyfair.com HARDWARE - RETAIL MISSION ACE HARDWARE & LUMBER 4310 Sonoma Hwy. Santa Rosa, CA 95409.....................................................707-539-7070 acehardwaremission.com

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PNI SENSOR 2331 Circadian Way Santa Rosa, CA 95407.....................................................707-566-2260 pnicorp.com HEALTH AND FITNESS CRUNCH FITNESS 1630 Range Ave. Santa Rosa, CA 95401 ..................................................... 707-271-7187 crunch.com/locations/santa-rosa

HEALTHCARE AFTER HOURS PRIMARY CARE 52 Mission Circle, Ste. 121 Santa Rosa, CA 95409 ........................................ 707-303-1712 stjosephhealth.org DAVITA SANTA ROSA SPRINGS DIALYSIS 18 E Fulton Road Santa Rosa, CA 95403.....................................................707-544-5043 davita.com

SESSION CLIMBING + FITNESS Santa Rosa, CA 95404.....................................................707-888-0469 sessionclimbing.com

FALCK NORTHERN CALIFORNIA/VERIHEALTH 2190 S McDowell Blvd.

Petaluma, CA 94954 ...........................................707-778-2400 verihealth.com

THE STUDIOS AT MONTECITO HEIGHTS 170 Farmers Lane Santa Rosa, CA 95405.....................................................707-528-4348 montecitoheightsstudios.com

SANTA ROSA SURGERY AND ENDOSCOPY CENTER 34 Mark West Springs Road, Ste. 100 Santa Rosa, CA 95403.....................................................707-541-3500

HEALTH AND WELLNESS GARDEAUX WIGS 824 Mendocino Ave. Santa Rosa, CA 95492.....................................................707-791-3752 gardeauxwigs.com HEALTH AT YOUR FINGERTIPS 2816 Hidden Acres Road Santa Rosa, CA 95404.....................................................707-546-5692 healthatyourfingertips.com MARKET AMERICA/SHOP.COM .............................................................................................. 415-847-5514 marketamerica.com/saniel HEALTH CLUBS FLAMINGO CONFERENCE RESORT AND SPA 2777 Fourth St. Santa Rosa, CA 95405.....................................................707-545-8530 flamingoresort.com ORANGETHEORY FITNESS 745B Coddingtown Mall Santa Rosa, CA 95401 ..................................................... 707-331-1270 orangetheoryfitness.com/santa-rosa PARKPOINT HEALTH CLUB 1200 N Dutton Ave. Santa Rosa, CA 95401 .....................................................707-578-1640 parkpointhealthclub.com/santa-rosa RINGTIME FITNESS 808 Donahue St. Santa Rosa, CA 95401 .....................................................707-978-5100 ringtimefitness.com THE AIRPORT CLUB 432 Aviation Blvd.

Santa Rosa, CA 95403 ........................................707-528-2582 airportclub.com HEALTH MAINTENANCE ORGANIZATIONS KAISER PERMANENTE MEDICAL CENTER 707-393-4000 kp.org/santarosa 401 Bicentennial Way, Santa Rosa, CA 95403 HEALTH PLANS WESTERN HEALTH ADVANTAGE 2349 Gateway Oaks Drive, Ste. 100 Sacramento, CA 95833.......................................916-563-2203 westernhealth.com

SEBASTOPOL FAMILY MEDICINE 652 Petaluma Ave., Ste. B Sebastopol, CA 95472......................................... 707-823-7616 stjosephhealth.org WINDSOR FAMILY MEDICINE 8911 Lakewood Drive #13 Santa Rosa, CA 95492 ........................................ 707-387-3910 stjosephhealth.org HEATING/VENTILATING/AC CONTRACTORS SIMPSON HEATING & AIR CONDITIONING, CUSTOM SHEET METAL FAB 2833 Dowd Drive, Ste. C Santa Rosa, CA 95407..................................................... 707-576-1500 simpsonsheetmetal.com HOME BUILDERS CITY VENTURES 1615 Fulton Road Santa Rosa, CA 95404.............................................................................. cityventures.com CONNECT HOMES 706 S Hill St., Ste. 1060 Los Angeles, CA 90014.................................................... 310-622-9271 connect-homes.com DVELE 205 Fifth St., Ste. X Santa Rosa, CA 95401 .....................................................626-905-4637 dvele.com VILLAGE STATION BY BLUE MOUNTAIN COMMUNITIES 35 Yarrow Way Santa Rosa, CA 95407.....................................................707-521-9587 bluemountaincommunities.com HOME HEALTH SERVICES HOME CARE ASSISTANCE OF SONOMA COUNTY 170 Farmers Lane, Ste. 11 Santa Rosa, CA 95405.....................................................707-843-4368 homecareassistancesonomacounty.com INTERIM HEALTHCARE PERSONAL CARE & SUPPORT 2200 Range Ave. #102 Santa Rosa, CA 95403.....................................................707-200-2260 interimhealthcare.com MAXIM HEALTHCARE SERVICES 1260 N Dutton Ave., Ste. 230 Santa Rosa, CA 95401 .....................................................707-577-0910 maximhomecare.com SEQUOIA SENIOR SOLUTIONS 1372 N McDowell Blvd., Ste. S Petaluma, CA 94954........................................................707-539-0500 sequoiaseniorsolutions.com ST. JOSEPH HEALTH 1165 Montgomery Drive Santa Rosa, CA 95405 ........................................707-546-3210 stjosephhealth.org HOMES - RESIDENTIAL CARE PLACEMENT OPTIONS 131-A Stony Circle, Ste. 500 Santa Rosa, CA 95401 .....................................................707-570-0257 placementoptions.com HOSPICES HOSPICE OF PETALUMA 416 Payran St. Petaluma, CA 94952 ...........................................707-778-6242 stjosephhealth.org MEMORIAL HOSPICE 439 College Ave. Santa Rosa, CA 95401 ........................................707-568-1094 stjosephhealth.org NORTH COUNTY HOSPICE 205 East St. Healdsburg, CA 95448 ....................................... 707-431-1135 stjosephhealth.org

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HOSPITALS AURORA BEHAVIORAL HEALTH HOSPITAL, SANTA ROSA 1287 Fulton Road Santa Rosa, CA 95401 ..................................................... 877-717-0085 aurorasantarosa.com KAISER PERMANENTE MEDICAL CENTER 707-393-4000 kp.org/santarosa 401 Bicentennial Way, Santa Rosa, CA 95403 PETALUMA VALLEY HOSPITAL 400 N McDowell Blvd.

Petaluma, CA 94954 ............................................707-778-1111 stjosephhealth.org ST. JOSEPH HEALTH 1165 Montgomery Drive Santa Rosa, CA 95405 ........................................707-546-3210 stjosephhealth.org SUTTER HEALTH 30 Mark West Springs Road Santa Rosa, CA 95403 ........................................707-576-4000 suttersantarosa.org HOTELS & MOTELS AMERICA’S BEST VALUE INN SOUTH 1800 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-523-3480 americasbestvalueinn.com APPLEWOOD INN & SPA 13555 Hwy. 116 Guerneville, CA 95446 ....................................................707-869-9093 applewoodinn.com ASTRO MOTEL 323 Santa Rosa Ave. Santa Rosa, CA 95404 .....................................................707-200-4655 theastro.com BENBOW HISTORIC INN 445 Lake Benbow Drive Garberville, CA 95542 .....................................................707-923-2124 benbowinn.com BEST WESTERN DRY CREEK INN 198 Dry Creek Road Healdsburg, CA 95448 ....................................................707-433-0300 drycreekinn.com BEST WESTERN PLUS GARDEN INN 1500 Santa Rosa Ave. Santa Rosa, CA 95404 .....................................................707-546-4031 thegardeninn.com BEST WESTERN PLUS WINE COUNTRY INN & SUITES 870 Hopper Ave. Santa Rosa, CA 95403 .....................................................707-545-9000 winecountryhotel.com BEST WESTERN SONOMA VALLEY INN & KRUG EVENT CENTER 550 Second St. W Sonoma, CA 95476...........................................................707-938-9200 sonomavalleyinn.com BODEGA BAY LODGE 103 Coast Hwy. 1 Bodega Bay, CA 94923 .......................................707-875-3525 bodegabaylodge.com COUNTRY INN 2363 Santa Rosa Ave. Santa Rosa, CA 95407 ..................................................... 707-546-4711 countryinnsantarosa.com COURTYARD BY MARRIOTT 175 Railroad St. Santa Rosa, CA 95401 .....................................................707-573-9000 marriott.com/stscy EXTENDED STAY AMERICA NORTH 100 Fountaingrove Parkway Santa Rosa, CA 95401 .....................................................707-541-0959 extendedstayhotels.com EXTENDED STAY AMERICA SOUTH 2600 Corby Ave. Santa Rosa, CA 95407 .....................................................707-546-4808 extendedstay.com FLAMINGO CONFERENCE RESORT AND SPA 2777 Fourth St. Santa Rosa, CA 95405 .....................................................707-545-8530 flamingoresort.com GEYSERVILLE INN 21714 Geyserville Ave. Geyserville, CA 95441 .....................................................707-857-4343 geyservilleinn.com GOLD COIN MOTEL & APARTMENTS 2400 Mendocino Ave. Santa Rosa, CA 95403 .....................................................707-542-1382 HAMPTON INN AND SUITES ROHNERT PARK / SONOMA COUNTY 6248 Redwood Drive Rohnert Park, CA 94928 .................................................707-586-8700 hamptoninn3.hilton.com

HILLSIDE INN 2901 Fourth St. Santa Rosa, CA 95409 .....................................................707-546-9353 hillside-inn.com

THE HR MATRIX 3510 Unocal Place #350 Santa Rosa, CA 95403 .....................................................707-526-0877 thehrmatrix.com

HILTON GARDEN INN 417 Aviation Blvd.

Santa Rosa, CA 95403 .....................................................707-545-0444 sonomacountyairport.hgi.com

WINNING WORKFORCE 3644 Cypress Way Santa Rosa, CA 95405 .....................................................707-527-8580 winningworkforce.net

HOTEL AZURA 635 Healdsburg Ave. Santa Rosa, CA 95401 .....................................................707-481-4872 hotelazura.com HOTEL LA ROSE 308 Wilson St. Santa Rosa, CA 95401 .....................................................707-579-3200 hotellarose.com HOTEL SANTA ROSA 2632 Cleveland Ave. Santa Rosa, CA 95403 .....................................................707-542-5544 choicehotels.com/roadwayinn HYATT REGENCY SONOMA WINE COUNTRY 170 Railroad St. Santa Rosa, CA 95401 .....................................................707-636-7100 vineyardcreek.hyatt.com LAS ALCOBAS NAPA VALLEY 1915 Main St. Saint Helena, CA 94574 ..................................................707-963-7000 marriott.com MOTEL 6 NORTH 3145 Cleveland Ave. Santa Rosa, CA 95403 .....................................................707-536-0207 motel6.com MOTEL 6 SOUTH 2760 Cleveland Ave. Santa Rosa, CA 95403 .....................................................707-546-1500 motel6.com NORTH BAY INN 1875 Mendocino Ave. Santa Rosa, CA 95401 .....................................................707-545-1377 OXFORD SUITES SONOMA COUNTY - ROHNERT PARK 67 Golf Course Drive W Rohnert Park, CA 94928 .................................................707-584-0333 oxfordsuitessonoma.com RIVER’S END RESTAURANT & INN 11048 Hwy. 1 Jenner, CA 95450 .............................................................707-865-2484 ilovesunsets.com SAN FRANCISCO NORTH/PETALUMA KOA CAMPGROUND, RV PARK & LODGING 20 Rainsville Road Petaluma, CA 94952 ........................................................ 707-763-1492 koa.com/campgrounds/san-francisco SANTA ROSA TRAVELODGE 1815 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-542-3472 THE INN AT THE TIDES 800 Hwy. 1 Bodega Bay, CA 94923 ....................................... 707-875-2751 innatthetides.com THE SANDMAN HOTEL 3421 Cleveland Ave. Santa Rosa, CA 95403 .....................................................707-544-8570 sandmansantarosa.com VINTNERS INN 4350 Barnes Road Santa Rosa, CA 95403 ........................................ 707-575-7350 vintnersinn.com VISIT SANTA ROSA 9 Fourth St. Santa Rosa, CA 95401 .....................................................707-577-8674 visitsantarosa.com HOUSING ASSISTANCE & SHELTERS PALMS INN 3345 Santa Rosa Ave. Santa Rosa, CA 95407 ..................................................... 707-568-1011 HUMAN RESOURCE CONSULTANTS

LEAP SOLUTIONS GROUP, INC. 707-527-0969 leapsolutions.com • Human Resource Consulting • Recruiting • Organizational Development Consulting • Executive Coaching • Serving All Industries 1400 N Dutton Ave., Ste. 15, Santa Rosa, CA 95401

HUMAN SERVICES ORGANIZATIONS BECOMING INDEPENDENT 1425 Corporate Center Parkway Santa Rosa, CA 95407 .....................................................707-524-6600 becomingindependent.org CANINE COMPANIONS FOR INDEPENDENCE 2965 Dutton Ave. Santa Rosa, CA 95407 ..................................................... 707-577-1700 cci.org COMMUNITY ACTION PARTNERSHIP OF SONOMA COUNTY 141 Stony Circle, Ste. 210 Santa Rosa, CA 95401 ..................................................... 707-544-6911 capsonoma.org REDWOOD GOSPEL MISSION 101 Sixth St. Santa Rosa, CA 95402 ..................................................... 707-542-4817 srmission.org SONOMA COUNTY FAMILY YMCA 1111 College Ave. Santa Rosa, CA 95404 .....................................................707-545-9622 scfymca.org INFORMATION BUREAU AND SERVICES SONOMA COUNTY TOURISM 400 Aviation Blvd., Ste. 500 Santa Rosa, CA 95403 .....................................................707-522-5800 sonomacounty.com VISIT SANTA ROSA 9 Fourth St. Santa Rosa, CA 95401 .....................................................707-577-8674 visitsantarosa.com INFORMATION TECHNOLOGY SERVICES DEEPNET 120 Stony Point Road, Ste. 105 Santa Rosa, CA 95401 .....................................................707-755-8000 deepnet.com INSURANCE BRANDT INSURANCE 250 Healdsburg Ave. Healdsburg, CA 95448 ....................................................707-433-4436 brandtinsurance.com CAITLYN GARLOCK, STATE FARM AGENT 140 Stony Point Road, Ste. J Santa Rosa, CA 95401 .....................................................707-579-6097 garlockinsurance.com CALENDER ROBINSON INSURANCE 703 Second St., Ste. 107 Santa Rosa, CA 95404 .....................................................707-799-0664 calrob.com FRANK NAPPI-FARMERS INSURANCE 618 Fourth St., Ste. 215 Santa Rosa, CA 95404 ........................................707-244-4555 agents.farmers.com/ca/santa-rosa/frank-nappi FULCRUM POINT INSURANCE AND BONDING AGENCY, INC. 2135 Armory Drive, Ste. 100 Santa Rosa, CA 95401 .....................................................707-800-6052 fulcrumpointinsurance.com GEORGE PETERSEN INSURANCE AGENCY 175 W College Ave. Santa Rosa, CA 95401 ........................................707-525-4150 gpins.com INTERWEST INSURANCE SERVICES, LLC 5401 Old Redwood Hwy. N, Ste. 105 Petaluma, CA 94954 ........................................... 707-794-7419 iwins.com JAN LOEWEN INSURANCE SERVICES 703 Second St., Ste. 305 Santa Rosa, CA 95404 .....................................................707-528-8483 janloeweninsurance.com JOEY ERIN RIGGINS, INDEPENDENT AFLAC AGENT 1260 N Dutton Ave., Ste. 180 Santa Rosa, CA 95401 .....................................................707-888-6324 aflac.com JOHN C. WEHDE, CPCU, CLU - STATE FARM INSURANCE 1260 Farmers Lane Santa Rosa, CA 95405 .....................................................707-542-4544 johncwehde.com

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LEHR INSURANCE AGENCY 707-546-3700 lehrinsuranceagency.com • Tailored solutions for your business & personal needs: • Employee benefits, workers comp, liability…

• Property in ANY location in CA 2240 Professional Dr, Santa Rosa CA 95403 8733 Lakewood Dr, Windsor CA 95492 MCDONALD - LEAVITT INSURANCE AGENCY, INC. 2800 Cleveland Ave., Ste. D Santa Rosa, CA 95403 ........................................707-284-5900 mcdonaldleavitt.com NORMAN SHEEHAN INSURANCE AGENCY Santa Rosa, CA 95404 .....................................................707-544-6676 sonomainsonline.com ROB MOKRY INSURANCE AGENCY 100 E St., Ste. 317 Santa Rosa, CA 95404 .....................................................707-542-2754 farmersagent.com/rmokry VANTREO INSURANCE BROKERAGE 100 Stony Point Road, Ste. 160 Santa Rosa, CA 95401 ....................................... 707-546-2300 vantreo.com INSURANCE - COMMERCIAL FRANK NAPPI-FARMERS INSURANCE 618 Fourth St., Ste. 215 Santa Rosa, CA 95404 ........................................707-244-4555 agents.farmers.com/ca/santa-rosa/frank-nappi VASSALLO INSURANCE SERVICES LLC 170 Farmers Lane, Ste. 10 Santa Rosa, CA 95405 ..................................................... 707-527-3150 vassallo-insurance.com INSURANCE - HEALTH

KARP CAPITAL MANAGEMENT 221 Caledonia St. Sausalito, CA 94965 ........................................................ 415-345-8185 karpcapital.com MONTGOMERY TAYLOR WEALTH MANAGEMENT 2880 Cleveland Ave., Ste. 2 Santa Rosa, CA 95403 .....................................................707-576-8700 montgomerytaylorwealth.com INVESTMENT SECURITIES EDWARD JONES - THOMAS CROFT 1611 Terrace Way Santa Rosa, CA 95404 .....................................................707-575-0209 edwardjones.com JANITORIAL SERVICE SELECT BUILDING SERVICES PO Box 2774 Santa Rosa, CA 95405 .....................................................707-322-8098 selectwebsite.net JEWELERS E. R. SAWYER JEWELERS 638 Fourth St. Santa Rosa, CA 95404 .....................................................707-546-0372 ersawyer.com MARK ALLEN JEWELERS 611 Fourth St. Santa Rosa, CA 95404 .....................................................707-544-2635 markallenjewelers.com LAND DEVELOPMENT HOGAN LAND SERVICES, INC. 1702 Fourth St. Santa Rosa, CA 95404 ........................................707-544-2104 hoganls.com LANDSCAPE ARCHITECTS

SONOMA STERLING LIMOUSINES, INC. 29 Maxwell Court Santa Rosa, CA 95401 .....................................................707-542-5444 sonomasterlinglimo.com LINEN SUPPLY SERVICE CINTAS 975 Corporate Center Parkway, Ste. 135 Santa Rosa, CA 95407 .....................................................707-568-6150 cintas.com LIQUOR STORES MD LIQUOR & FOOD 500 Mission Blvd.

Santa Rosa, CA 95409 .....................................................707-293-9255 LOANS GUILD MORTGAGE COMPANY 111 Santa Rosa Ave., Ste. 406 Santa Rosa, CA 95404 .....................................................707-387-4405 guildmortgage.com LOANDEPOT 3700 Old Redwood Hwy., Ste. 230 Santa Rosa, CA 95403 .....................................................707-408-9067 loandepot.com NEW AMERICAN FUNDING - SANTA ROSA 1450 Neotomas Ave., Ste. 115 Santa Rosa, CA 95405 .....................................................707-392-4254 branch.newamericanfunding.com/santarosa OMEGA MORTGAGE GROUP 2425 Cleveland Ave., Ste. 125 Santa Rosa, CA 95403 .....................................................707-235-2222 omegamortgagegroup.com PEOPLES HOME EQUITY - BRAD HALL 533 Fifth St., Ste. 300 Santa Rosa, CA 95401 .....................................................707-479-8153 peopleshomeequity.com

ARTHUR NEIBRIEF, CLTC, JD XACSIA PARTNERS INSURANCE AGENCY LLC PO Box 7209 Cotati, CA 94931 ...............................................................707-974-8282 artforltc.com

CARLILE - MACY 15 Third St. Santa Rosa, CA 95401 .....................................................707-542-6451 carlilemacy.com

PINNACLE CAPITAL MORTGAGE - JAKE WADE 70 Stony Point Road, Ste. C Santa Rosa, CA 95401 .....................................................707-721-5655 makeithappenlending.com

JC LEWIS INSURANCE SERVICES 100 E St., Ste. 205 Santa Rosa, CA 95404 .....................................................707-978-2359 jclis.com

FIRMA DESIGN GROUP 418 B St., Third Floor Santa Rosa, CA 95401 .....................................................707-792-1800 firmadesigngroup.com

STEARNS LENDING LLC 1260 N Dutton Ave., Ste. 270 Santa Rosa, CA 95401 .....................................................707-524-4841 stearns.com

INTEGRA LANDSCAPE ARCHITECTURE 5128 Dupont Drive Santa Rosa, CA 95409 .....................................................707-545-5235 integrapla.com

UMPQUA BANK 801 Fourth St. Santa Rosa, CA 95404 .....................................................707-579-2265 umpquabank.com

INSURANCE & FINANCIAL SERVICES EAGLE STRATEGIES 321 College Ave. Santa Rosa, CA 95401 .....................................................707-528-1597 sanfordbressick.com INTERNET ACCESS COMCAST 1300 Valley House Drive, Ste. 160 Rohnert Park, CA 94928 ..................................... 707-792-5102 comcast.com SONIC 2260 Apollo Way Santa Rosa, CA 95407 ........................................707-522-1000 sonic.net VISTA BROADBAND NETWORKS, INC. 3700 Old Redwood Hwy., Ste. 205 Santa Rosa, CA 95407 ........................................707-527-0545 vistabroadband.com INTERNET MARKETING CONSULTANTS APPY MARKETING 1275 Fourth St., Ste. 615-B Santa Rosa, CA 95404 .....................................................707-479-5766 appymarketing.com BIG LION MEDIA 2309 Redford Place Santa Rosa, CA 95403 ..................................................... 707-395-8110 biglionmedia.com BROADVISION MARKETING .............................................................................................. 707-291-1888 broadvisionmarketing.com PROVARO MARKETING 4787 Old Redwood Hwy. Santa Rosa, CA 95403 .....................................................707-595-7002 provaromarketing.com WSI SMART MARKETING INTERNET AGENCY 1260 N Dutton Ave., Ste. 110 Santa Rosa, CA 95401 ..................................................... 707-843-3714 wsismartmarketing.com INVESTMENT ADVISORY SERVICE JDH WEALTH MANAGEMENT, LLC 181 Concourse Blvd., Ste. A Santa Rosa, CA 95403 ......................................................707-542-1110 jdhwealth.com

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LANDSCAPING EQUIPMENT & SUPPLIES WHEELER ZAMARONI 3500 Petaluma Hill Road Santa Rosa, CA 95404 .....................................................707-543-8400 wzsupply.com LEGAL SERVICES HANSEN AND MILLER LAW FIRM 415 Russell Ave. Santa Rosa, CA 95403 .....................................................844-466-5297 hansenmiller.com LAW OFFICE OF THOMAS P. KELLY JR., INC 50 Old Courthouse Square, Ste. 609 Santa Rosa, CA 95404 .....................................................707-542-3373 redwoodbankruptcy.com MIKE RUNYAN-LEGAL SHIELD 1945 Piner Road, Ste. 4 Santa Rosa, CA 95403 .....................................................707-484-3663 legalshield.com/?hub=runyanjm LEGAL SERVICES PLANS GILBERT & GALL, IND ASSOC. - LEGAL SHIELD 4856 Hoen Ave. Santa Rosa, CA 95405 .....................................................707-484-4188 larrygilbert.biz LIBRARIES - PUBLIC SONOMA COUNTY LIBRARY 211 E St. Santa Rosa, CA 95404 .....................................................707-545-0831 sonomalibrary.org LIGHT BULBS & TUBES BATTERIES PLUS BULBS 2648-B Santa Rosa Ave. Santa Rosa, CA 95407 ......................................................707-536-1919 batteriesplus.com LIMOUSINE SERVICE PURE LUXURY TRANSPORTATION 4246 Petaluma Blvd. N Petaluma, CA 94952 ...........................................707-775-2920 pureluxury.com

WELLS FARGO BANK 200 B St. Santa Rosa, CA 95401 ........................................ 707-584-3114 wellsfargo.com LUGGAGE - RETAIL CALIFORNIA LUGGAGE COMPANY 609 Fourth St. Santa Rosa, CA 95404 .....................................................707-528-8600 califluggage.com MAGAZINES NORTHBAY BIZ 1410 Neotomas Ave., Ste. 200 Santa Rosa, CA 95403 ........................................707-575-8282 northbaybiz.com MANUFACTURING AMY’S KITCHEN, INC. 2330 Northpoint Parkway Santa Rosa, CA 95407 ........................................ 707-781-7537 amys.com DELTA SEPARATIONS 525 Portal St. Cotati, CA 94931 ...............................................................707-222-6066 deltaseparations.com MARMOT MOUNTAIN LTD. 5789 State Farm Drive, Ste. 100 Rohnert Park, CA 94928 .................................... 707-544-4590 marmot.com MEDTRONIC 3576 Unocal Place Santa Rosa, CA 95403 ........................................ 707-525-0111 medtronic.com PARAGON CONTROLS INC. 2371 Circadian Way Santa Rosa, CA 95407 ........................................ 707-579-1424 paragoncontrols.com SONOMA VALLEY FOODS, INC. 3645 Standish Ave. Santa Rosa, CA 95407 .....................................................707-585-2200 sonomavalleyfoods.com

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MANUFACTURING - LABORATORY SUPPLIES CPI INTERNATIONAL 5580 Skylane Blvd.

Santa Rosa, CA 95403 .....................................................800-878-7654 cpiinternational.com MARKETING BOOK MARKETING MENTOR 18029 Riverside Drive Sonoma, CA 95476...........................................................707-479-7256 bookmarketingmentor.com MASSAGE - THERAPEUTIC TEA BA TEA 5280 Aero Drive Santa Rosa, CA 95403 .....................................................707-542-1288 teabatea.com MATTRESSES - DEALERS SLEEP NUMBER 2350 Santa Rosa Ave., Ste. E Santa Rosa, CA 95407 ........................................ 707-575-0111 sleepnumber.com MEDIATION SERVICES PAUL ZAMARIAN ATTORNEY & MEDIATOR PO Box 4318 Santa Rosa, CA 95402 .....................................................707-566-8040 zamarianlaw.com MEDICAL CANNABIS MANUFACTURING CANNACRAFT, INC. 2330 Circadian Way Santa Rosa, CA 95407 ........................................707-540-1459 cannacraft.com

NONPROFIT - EDUCATIONAL ANOVA 220 Concourse Blvd.

Santa Rosa, CA 95403 .....................................................707-527-7032 anovaeducation.org SONOMA COUNTY OFFICE OF EDUCATION 5340 Skylane Blvd.

Santa Rosa, CA 95403 .....................................................707-524-2603 scoe.org SONOMA COUNTY OFFICE OF EDUCATION 5340 Skylane Blvd.

Santa Rosa, CA 95403 .....................................................707-524-2603 scoe.org USF SCHOOL OF EDUCATION SRJC DOYLE LIBRARY 1501 Mendocino Ave. Santa Rosa, CA 95401 .....................................................707-527-9612 usfca.edu/santarosa NONPROFIT HEALTH ORGANIZATIONS AMERICAN HEART ASSOCIATION 1400 N Dutton Ave., Ste. 20 Santa Rosa, CA 95401 .....................................................707-542-1992 americanheart.org EARLE BAUM CENTER 4539 Occidental Road Santa Rosa, CA 95401 .....................................................707-523-3222 earlebaum.org PACIFIC FOUNDATION FOR MEDICAL CARE 3510 Unocal Place, Ste. 108 Santa Rosa, CA 95403 .....................................................707-525-4370 pfmc.org

MEDICAL TRANSPORTATION

SANTA ROSA COMMUNITY HEALTH 3569 Round Barn Circle Santa Rosa, CA 95403 .....................................................707-303-3600 srhealth.org

FALCK NORTHERN CALIFORNIA/VERIHEALTH 2190 S McDowell Blvd.

Petaluma, CA 94954 ...........................................707-778-2400 verihealth.com

SONOMA COUNTY MEDICAL ASSOCIATION 2312 Bethards Drive, Ste. 6 Santa Rosa, CA 95405 .....................................................707-525-4375 scma.org

MILK PROCESSING & DISTRIBUTION

THE AMERICAN RED CROSS SERVING SONOMA, MENDOCINO AND LAKE COUNTIES 5297 Aero Drive Santa Rosa, CA 95403 .....................................................707-577-7600 redcross.org

CLOVER SONOMA 1800 S McDowell Blvd. Ext, Ste. 100 Petaluma, CA 94954 ...........................................707-778-8448 cloversonoma.com MOVERS & FULL SERVICE STORAGE REDWOOD MOVING AND STORAGE 921 Piner Road Santa Rosa, CA 95403 .....................................................707-545-2001 redwoodmoving.com SCHULTZ BROTHERS VAN & STORAGE 701 Stewart St. Santa Rosa, CA 95404 ..................................................... 707-546-1616 bekinssantarosa.com MUSEUMS CHARLES M. SCHULZ MUSEUM & RESEARCH CENTER 2301 Hardies Lane Santa Rosa, CA 95403 .....................................................707-579-4452 schulzmuseum.org CHILDREN’S MUSEUM OF SONOMA COUNTY 1835 W Steele Lane Santa Rosa, CA 95403 .....................................................707-546-4069 cmosc.org MUSEUM OF SONOMA COUNTY 425 Seventh St. Santa Rosa, CA 95401 .....................................................707-579-1500 museumsc.org PACIFIC COAST AIR MUSEUM One Air Museum Way Santa Rosa, CA 95403 .....................................................707-575-7900 pacificcoastairmuseum.org MUSIC INSTRUCTION - INSTRUMENTAL SCHOOL OF ROCK SANTA ROSA 1462 Mendocino Ave. Santa Rosa, CA 95401 ..................................................... 707-710-7625 locations.schoolofrock.com/santarosa NEWSPAPERS

NONPROFIT ORGANIZATIONS 6TH STREET PLAYHOUSE 52 W Sixth St. Santa Rosa, CA 95401 ........................................707-523-4185 6thstreetplayhouse.com ACTIVE 20-30 CLUB OF SANTA ROSA #50 PO Box 391 Santa Rosa, CA 95402 .............................................................................. active2030sr.com BOYS & GIRLS CLUBS OF CENTRAL SONOMA COUNTY 1400 N Dutton Ave., Ste. 14 Santa Rosa, CA 95401 .....................................................707-528-7977 bgccsc.org BOYS & GIRLS CLUBS OF GREATER SANTA ROSA 1011 Hahman Drive Santa Rosa, CA 95405 .....................................................707-542-3249 bgcsr.org BURBANK HOUSING DEVELOPMENT CORPORATION 790 Sonoma Ave. Santa Rosa, CA 95404 .....................................................707-526-9782 burbankhousing.org CALIFORNIA HUMAN DEVELOPMENT 3315 Airway Drive Santa Rosa, CA 95403 ..................................................... 707-523-1155 californiahumandevelopment.org CATHOLIC CHARITIES OF THE DIOCESE OF SANTA ROSA 465 A St. Santa Rosa, CA 95401 .....................................................707-542-5426 srcharities.org CERES COMMUNITY PROJECT 2447 Summerfield Road Santa Rosa, CA 95405 .....................................................707-829-5833 ceresproject.org

COMMUNITY ACTION PARTNERSHIP OF SONOMA COUNTY 141 Stony Circle, Ste. 210 Santa Rosa, CA 95401 ..................................................... 707-544-6911 capsonoma.org COMMUNITY FOUNDATION SONOMA COUNTY 120 Stony Point Road, Ste. 220 Santa Rosa, CA 95401 .....................................................707-579-4073 sonomacf.org COMMUNITY MATTERS 120 Stony Point Road, Ste. 120 Santa Rosa, CA 95401 .....................................................707-823-6159 community-matters.org COMMUNITY SUPPORT NETWORK 1410 Guerneville Road, Ste. 14 Santa Rosa, CA 95403 .....................................................707-575-0979 communitysupportnet.org COUNCIL ON AGING 30 Kawana Springs Road Santa Rosa, CA 95404 ..................................................... 707-525-0143 councilonaging.com CROSSING THE JORDAN FOUNDATION 1007 W College Ave., Ste. 546 Santa Rosa, CA 95401 .....................................................707-588-9388 crossingthejordan.org DISABILITY SERVICES AND LEGAL CENTER (DSLC) 521 Mendocino Ave. Santa Rosa, CA 95401 .....................................................707-528-2745 mydslc.org FIRST 5 SONOMA COUNTY 5340 Skylane Blvd.

Santa Rosa, CA 95403 .....................................................707-565-6686 first5sonomacounty.org GIRLS ON THE RUN SONOMA COUNTY PO Box 9036 Santa Rosa, CA 95405 ..................................................... 707-285-7112 gotrsonomacounty.org HABITAT FOR HUMANITY OF SONOMA COUNTY 3273 Airway Drive, Ste. E Santa Rosa, CA 95403 .....................................................707-578-7707 habitatsoco.org HISTORIC RAILROAD SQUARE ASSOCIATION PO Box 4114 Santa Rosa, CA 95402 .....................................................707-577-8674 railroadsquare.net HUMANE SOCIETY OF SONOMA COUNTY 5345 Hwy. 12 W Santa Rosa, CA 95407 ......................................................707-577-1911 humanesocietysoco.org LAGUNA DE SANTA ROSA FOUNDATION 900 Sanford Road Santa Rosa, CA 95401 .....................................................707-527-9277 lagunafoundation.org LOCAL WORKS, SPC 529 Fourth St. Santa Rosa, CA 95401 .....................................................707-583-7667 shareexchange.coop LUTHER BURBANK CENTER FOR THE ARTS 50 Mark West Springs Road Santa Rosa, CA 95403 .....................................................707-527-7006 lutherburbankcenter.org LUTHER BURBANK HOME & GARDENS ASSOCIATION 204 Santa Rosa Ave. Santa Rosa, CA 95404 .....................................................707-524-5445 lutherburbank.org MICHAEL OTTOLINI AMVETS POST 40 1351 Maple Ave. Santa Rosa, CA 95404 ..................................................... 707-695-0173 caamvets40.org NAMI SONOMA COUNTY 182 Farmers Lane #202 Santa Rosa, CA 95405 .....................................................707-527-6655 namisonomacounty.org NORTH BAY VETERANS RESOURCE CENTER 444 Tenth St., Ste. 102 Santa Rosa, CA 95401 .....................................................707-578-8387 vetsresource.org/vrc-north-bay.html OAKMONT VILLAGE ASSOCIATION 6637 Oakmont Drive, Ste. A Santa Rosa, CA 95409 ......................................................707-539-1611 oakmontvillage.com

BOHEMIAN 847 Fifth St. Santa Rosa, CA 95404 .....................................................707-527-1200 bohemian.com

CHOP’S TEEN CLUB 509 Adams St. Santa Rosa, CA 95401 .....................................................707-284-2467 chopsonline.com

NORTH BAY BUSINESS JOURNAL 427 Mendocino Ave. Santa Rosa, CA 95401 ........................................ 707-521-5270 northbaybusinessjournal.com

COFFEY STRONG, INC. Santa Rosa, CA 95403 coffeystrong.com

ODD FELLOWS HALL 545 Pacific Ave. Santa Rosa, CA 95404 ..................................................... 707-546-1591 sroddfellowshall.com

COMMITTEE ON THE SHELTERLESS 575 W College Ave., Ste. 103 Santa Rosa, CA 95401 .....................................................707-765-6530 cots-homeless.org

PASCO HR PO Box 11112 Santa Rosa, CA 95406 .....................................................707-566-7718 pascohr.org

THE PRESS DEMOCRAT 427 Mendocino Ave. Santa Rosa, CA 95401 ........................................707-526-8659 pressdemocrat.com

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SAFARI WEST WILDLIFE FOUNDATION 3115 Porter Creek Road Santa Rosa, CA 95404 .....................................................707-579-2551 safariwest.com

STAPLES 2222 Cleveland Ave. Santa Rosa, CA 95403 .....................................................707-523-2080 staples.com

SANTA ROSA SYMPHONY 3115 Porter Creek Road Santa Rosa, CA 95404 .....................................................707-546-7097 srsymphony.org

OPTICAL GOODS - WHSLE & MFRS VIAVI SOLUTIONS 2789 Northpoint Parkway Santa Rosa, CA 95407 ....................................... 707-545-6440 viavisolutions.com

SANTA ROSA WEDNESDAY NIGHT MARKET 613 Fourth St., Ste. 205C Santa Rosa, CA 95404 .....................................................707-524-2123 wednesdaynightmarket.org

ORGANIZING SERVICES & SYSTEMS HOUSEHOLD & BUSINESS

SAVE LIVES SONOMA 930 S A St. Santa Rosa, CA 95404 ....................................... 707-536-0425 savelivessonoma.com

DONNA DECLUTTER ..............................................................................................707-583-9492 donnadeclutter.com

SENIORS, INC. Santa Rosa, CA 95405 .....................................................707-484-8231

SCHULTZ BROTHERS VAN & STORAGE 701 Stewart St. Santa Rosa, CA 95404 ..................................................... 707-546-1616 bekinssantarosa.com

PACKING MATERIALS - SHIPPING

SIDE BY SIDE 1360 N Dutton Ave., Ste. 100 Santa Rosa, CA 95401 .....................................................707-569-0877 sunnyhillsservices.org

PAPER - SHREDDED INTEGRITY SHRED 3721 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-544-7700 integrityshred.com

SOCIETY OF ST. VINCENT DE PAUL, INC. 5671 Redwood Drive Rohnert Park, CA 94928 .................................................707-495-7438 svdp-sonoma.org

PARTY RENTALS

SONOMA COUNTY FARM BUREAU 3589 Westwind Blvd.

Santa Rosa, CA 95403 .....................................................707-544-5575 sonomafb.org

ENCORE EVENTS RENTALS 20 Mill St. Healdsburg, CA 95448 ....................................................707-431-3500 encoreeventsrentals.com

SONOMA COUNTY GO LOCAL COOPERATIVE 2455 Bennett Valley Road, Ste. C111 Santa Rosa, CA 95404 .....................................................707-888-6105 golocal.coop

VOLUNTEER CENTER OF SONOMA COUNTY 153 Stony Circle, Ste. 100 Santa Rosa, CA 95401 .....................................................707-573-3399 volunteernow.org

SONOMA COUNTY PRIDE PO Box 2017 Guerneville, CA 95446 ....................................................707-225-1302 sonomacountypride.org

YWCA SONOMA COUNTY 811 Third St. Santa Rosa, CA 95404 ....................................... 707-303-8400 ywcasc.org

SONOMA COUNTY VET CONNECT, INC. PO Box 14474 Santa Rosa, CA 95402 ......................................................707-755-1417 vet-connect.us SONOMA LAND TRUST 822 Fifth St. Santa Rosa, CA 95404 .....................................................707-526-6930 sonomalandtrust.org SOROPTIMIST INTERNATIONAL OF SANTA ROSA PO Box 933 Santa Rosa, CA 95402 .....................................................707-545-6089 sisantarosa.org STEWARDS OF THE COAST AND REDWOODS (STEWARDS) 17000 Armstrong Woods Road Guerneville, CA 95446 .................................................... 707-869-9177 stewardscr.org THE JOHN JORDAN FOUNDATION PO Box 1949 Healdsburg, CA 95448 ....................................................707-484-7805 johnjordanfoundation.org THE LEUKEMIA & LYMPHOMA SOCIETY PO Box 9359 Santa Rosa, CA 95405 .....................................................707-544-4350 lls.org THE LIME FOUNDATION 3327 McMaude Place Santa Rosa, CA 95407 .....................................................707-532-5463 thelimefoundation.org THE LIVING ROOM 1207 Cleveland Ave. Santa Rosa, CA 95401 .....................................................707-579-0138 thelivingroomsc.org THE PRESBYTERIAN CHURCH OF THE ROSES 2500 Patio Court Santa Rosa, CA 95405 .....................................................707-542-4272 churchoftheroses.org THE SATURDAY AFTERNOON CLUB 430 Tenth St. Santa Rosa, CA 95401 .....................................................707-566-8738 thesaturdayafternoonclub.com UNITED CEREBRAL PALSY OF THE NORTH BAY 3835 Cypress Drive #103 Petaluma, CA 94954 ........................................................707-766-9990 ucpnb.org UNITED WAY OF THE WINE COUNTRY 975 Corporate Center Parkway, Ste. 160 Santa Rosa, CA 95407 .....................................................707-528-4485 unitedwaywinecountry.org

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NONPROFIT ORGANIZATIONS CHILD & FAMILY SERVICES BOYS & GIRLS CLUBS OF CENTRAL SONOMA COUNTY 1400 N Dutton Ave., Ste. 14 Santa Rosa, CA 95401 .....................................................707-528-7977 bgccsc.org MAKE-A-WISH GREATER BAY AREA 1333 Broadway, Ste. 200 Oakland, CA 94612 .......................................................... 415-982-9474 sf.wish.org TLC CHILD & FAMILY SERVICES 1800 Gravenstein Hwy. N Sebastopol, CA 95472 .....................................................707-823-7300 tlc4kids.org NOTARIES PUBLIC THE UPS STORE 1007B W College Ave. Santa Rosa, CA 95401 .....................................................707-578-6062 theupsstorelocal.com/0359 NURSING HOMES CREEKSIDE REHABILITATION AND BEHAVIORAL HEALTH 850 Sonoma Ave. Santa Rosa, CA 95404 ........................................707-544-7750 creeksiderehab.com OCCUPATIONAL THERAPISTS ST. JOSEPH HEALTH 1165 Montgomery Drive Santa Rosa, CA 95405 ........................................707-546-3210 stjosephhealth.org OFFICE EQUIPMENT CALTRONICS BUSINESS SYSTEMS 50 Santa Rosa Ave., Ste. 380 Santa Rosa, CA 95404 ..................................................... 707-580-6199 caltronics.net OFFICE FURNITURE & EQPT - DEALERS NORTH BAY OFFICE FURNITURE Santa Rosa, CA 95405 .....................................................707-888-1857 northbayofficefurniture.com TROPE GROUP, INC. 2305 Circadian Way Santa Rosa, CA 95407 ........................................707-546-8181 tropegroup.com OFFICE SUPPLIES OFFICE DEPOT 1960 Santa Rosa Ave. Santa Rosa, CA 95407 ....................................... 707-536-0095 bsd.officedepot.com

PARTY, TENTS & EVENTS 115 Lystra Court Santa Rosa, CA 95403 .....................................................707-544-4132 pterentals.com PAVING CONTRACTORS STRIPE-N-SEAL, INC. DBA AARON PAVING 4308 Santa Rosa Ave. Santa Rosa, CA 95407 ........................................707-528-3377 stripensealinc.com PAVING MATERIALS SYAR INDUSTRIES, INC. PO Box 2540 Napa, CA 94558 ................................................. 707-433-3366 syar.com PAWNBROKERS BEST COLLATERAL 509 Fourth St. Santa Rosa, CA 95401 .....................................................707-527-7296 bestcollateral.com PAYROLL PREPARATION SERVICE INNOVATIVE BUSINESS SOLUTIONS, INC. 6400 Redwood Drive, Ste. #100 Rohnert Park, CA 94928 .................................... 707-586-4300 ibspayroll.com PAYCHEX HR SOLUTIONS 5341 Old Redwood Hwy. N Petaluma, CA 94954 ........................................................415-899-0203 paychex.com PERSONAL SERVICES SENIOR HELPERS WINE COUNTRY 3554 Round Barn Blvd., Ste. 311 Santa Rosa, CA 95403 .....................................................510-825-4697 seniorhelpers.com/santarosa-winecountry-ca PEST CONTROL SERVICES ATCO PEST CONTROL 275 Bel Marin Keys Blvd., Ste. A Novato, CA 94949 ............................................................707-778-7013 atcopestcontrol.com PET FOOD & SUPPLIES WESTERN FARM CENTER 21 W Seventh St. Santa Rosa, CA 95401 .....................................................707-545-0721 westernfarmcenter.com PET SPECIALTY SERVICES K9 ACTIVITY CLUB & LODGE 4340 Occidental Road Santa Rosa, CA 95401 .....................................................707-569-1394 k9activityclub.com PETROLEUM PRODUCTS NORTH BAY PETROLEUM, LLC 365 Todd Road Santa Rosa, CA 95407 .....................................................707-575-0505 northbaypetro.com

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PHOTOGRAPHERS - COMMERCIAL WB PHOTOGRAPHY 2190 Brookwood Ave. Santa Rosa, CA 95404 .....................................................707-331-8792 facebook.com/willbucquoy PHOTOGRAPHERS - PORTRAIT ALICIA PARKS PHOTOGRAPHY Santa Rosa, CA 95404 ..................................................... 707-843-1126 aliciaparksphotography.com PHYSICIANS & SURGEONS PLASTIC/RECONSTRUCTIVE SURGERY ARTEMEDICA 1002 Mendocino Ave. Santa Rosa, CA 95401 .....................................................707-577-8292 artemedica.com PIZZAS CHICAGO’S PIZZA - WITH A TWIST 2780 Stony Point Road Santa Rosa, CA 95404 .....................................................707-606-1000 chicagospizzasantarosa.com MARY’S PIZZA SHACK 535 Summerfield Road Santa Rosa, CA 95405 ........................................707-538-1888 maryspizzashack.com

GW2 PRINTING, INC. 1350 Central Ave., Ste. 1 Santa Rosa, CA 95401 .....................................................707-528-2503 gw2printing.com

REMAX FULL SPECTRUM 737 Fourth St. Santa Rosa, CA 95404 .....................................................707-544-6000 fullspectrumproperties.com

THE GOODE COMPANY 655 Park Court Rohnert Park, CA 94928 .................................... 707-588-8028 thegoodeco.com

RITA ALONSO - KELLER WILLIAMS 3562 Round Barn Circle, Ste. 200 Santa Rosa, CA 95403 .....................................................707-799-5226 agentrita.com

PROCESS SERVING

STG ASSET MANAGEMENT - ATRIUM COURT LLC 1304 Southpoint Blvd., Ste. 101 Petaluma, CA 94954 ........................................................707-569-9000 stggroup.com

PHOENIX LEGAL SERVICE 1275 Fourth St., Ste. 636 Santa Rosa, CA 95404 .....................................................707-528-9757 PUBLIC RELATIONS SERVICE MUELRATH PUBLIC AFFAIRS, INC. 50 Old Courthouse Square, Ste. 203 Santa Rosa, CA 95404 ........................................707-542-4078 muelrathpublicaffairs.com PUBLISHERS TARGET MARKETING, INC. 7766 Ewing Blvd., Ste. 200 Floororence, KY 41042 ....................................................800-933-3909 chambermapproject.com PUBLISHERS - MAGAZINE

MOUNTAIN MIKE’S PIZZA 2100 Fourth St. San Rafael, CA 94901 ........................................ 415-454-4300 mountainmikes.com

NORTHBAY BIZ 1410 Neotomas Ave., Ste. 200 Santa Rosa, CA 95403 ........................................707-575-8282 northbaybiz.com

MOUNTAIN MIKE’S PIZZA 1051 Vine St. Healdsburg, CA 95448 ....................................... 707-433-2911 mountainmikespizza.com

RADIO STATIONS - BROADCASTING COMPANIES

MOUNTAIN MIKE’S PIZZA 2280 Santa Rosa Ave. Santa Rosa, CA 95407 ........................................707-544-2828 mountainmikes.com MOUNTAIN MIKE’S PIZZA 3125 Cleveland Ave. Santa Rosa, CA 95403 ....................................... 707-595-6505 mountainmikes.com MOUNTAIN MIKE’S PIZZA 4501 Montgomery Drive Santa Rosa, CA 95409 ....................................... 707-595-6505 mountainmikes.com MOUNTAIN MIKE’S PIZZA 919 Lakeville St. Petaluma, CA 94952 ...........................................707-769-8989 mountainmikes.com MOUNTAIN MIKE’S PIZZA 1451 Southwest Blvd.

Rohnert Park, CA 94928 .....................................707-795-4433 mountainmikes.com MOUNTAIN MIKE’S PIZZA 6580 Hembree Lane Windsor, CA 95492 .............................................707-836-1700 mountainmikes.com PLUMBING CONTRACTORS LEDUC & DEXTER, INC. 2833 Dowd Drive, Ste. A Santa Rosa, CA 95407 ........................................ 707-575-1500 leducanddexterplumbing.com POLITICAL ORGANIZATIONS U.S. CONGRESSMAN MIKE THOMPSON (CA-05) 2300 County Center Drive, Ste. A100 Santa Rosa, CA 95403 .....................................................707-542-7182 mikethompson.house.gov PRESSURE WASHERS HOTSY PACIFIC INC. 3647 Standish Ave. Santa Rosa, CA 95407 .....................................................707-585-0100 hotsypacific.net PRINTERS ACCENT PRINTING AND DESIGN, INC. 5468 Skylane Blvd., Ste. D Santa Rosa, CA 95403 .....................................................707-570-1444 accentprinting.com CHROMAGRAPHICS 440 Tesconi Circle Santa Rosa, CA 95401 .....................................................707-528-2644 chromaprints.com DRAFTECH 1544 Terrace Way Santa Rosa, CA 95404 ........................................707-578-9442 draftechprint.com

AMATURO SONOMA MEDIA GROUP 1410 Neotomas Ave., Ste. 200 Santa Rosa, CA 95405 ........................................707-543-0100 sonomamediagroup.com KZST, KJZY, KBBL, KWVF REDWOOD EMPIRE STEREOCASTERS 3392 Mendocino Ave. Santa Rosa, CA 95402 ....................................... 707-528-4434 kzst.com WINE COUNTRY RADIO / KRSH95.9, THE101 100.9, EXITOS98.7, BOBFM96.7, LATINO95.5 3565 Standish Ave. Santa Rosa, CA 95407 .....................................................707-953-9877 winecountryradio.net REAL ESTATE ARTISAN SOTHEBY’S INTERNATIONAL REALTY 709 Healdsburg Ave. Healdsburg, CA 95448 .....................................................707-284-1111 artisansir.com BRADLEY REAL ESTATE 1401 Fourth St. Santa Rosa, CA 95404 ....................................... 707-536-0888 bradleyrealestate.com CENTURY 21 ALLIANCE - NANCY HOOK 1057 College Ave. Santa Rosa, CA 95404 .....................................................707-577-7777 c21northbayalliance.com ENGEL & VOLKERS 328 Healdsburg Ave. Healdsburg, CA 95448 .....................................................707-718-2116 lindseystyles.evusa.com GALLAHER HOMES 9240 Old Redwood Hwy., Ste. 200 Windsor, CA 95492 ............................................ 707-535-3200 gallaherhomes.com KELLER WILLIAMS REALTY 120 Stony Point Road #140 Santa Rosa, CA 95401 ........................................707-206-4502 kellerwilliamsrealty.com KEY PROPERTIES 4908 Sonoma Hwy. Santa Rosa, CA 95409 ..................................................... 707-538-5115 keyprops.net MIKKIMOVES REAL ESTATE, INC. 2322 Midway Drive Santa Rosa, CA 95405 .....................................................707-515-6683 mikkimoves.com NEXTHOME WINE COUNTRY PREMIER 1303 College Ave. Santa Rosa, CA 95404 ..................................................... 707-703-1771 nexthomewcp.com PACIFIC UNION 3333 Mendocino Ave., Ste. 210 Santa Rosa, CA 95403 .....................................................707-547-3800 pacificunion.com

SULLIVAN GROUP REAL ESTATE - HOMES FOR HEROES 3562 Round Barn Circle, Ste. 200 Santa Rosa, CA 95403 .....................................................707-921-6237 julieswinecountryhomes.com TERRA FIRMA GLOBAL PARTNERS, INC. 802 Fourth St. Santa Rosa, CA 95404 ........................................ 800-681-1361 terrafirmaglobalpartners.com TRISH MCLEAN - TERRA FIRMA GLOBAL PARTNERS 802 Fourth St. Santa Rosa, CA 95404 ..................................................... 707-529-1122 trishmclean.com VANGUARD PROPERTIES 900 College Ave. Santa Rosa, CA 95404 .....................................................707-824-9000 vanguardproperties.com VANGUARD PROPERTIES - CHRISTEN HAMILTON 900 College Ave. Santa Rosa, CA 95404 .....................................................707-953-7573 christenhamilton.com W REAL ESTATE 500 Bicentennial Way, Ste. 310 Santa Rosa, CA 95403 ........................................ 707-591-0570 wrealestate.net REAL ESTATE - COMMERCIAL HAM DELLES COMPANY, INC. 386 Tesconi Court Santa Rosa, CA 95401 .....................................................707-578-8840 hamdellescompany.com KEEGAN & COPPIN COMPANY, INC. 1355 N Dutton Ave., Ste. 100 Santa Rosa, CA 95401 ........................................707-528-1400 keegancoppin.com NEWMARK CORNISH & CAREY 2455 Bennett Valley Road #C200 Santa Rosa, CA 95404 .....................................................707-583-8400 ccareynkf.com SONOMA COMMERCIAL PROPERTIES Santa Rosa, CA 95401 .....................................................707-540-0380 TERRA FIRMA GLOBAL PARTNERS - PAUL SCHWARTZ COMMERCIAL REAL ESTATE 802 Fourth St. Santa Rosa, CA 95404 ..................................................... 707-479-1841 terrafirmaglobalpartners.com REAL ESTATE - RESIDENTIAL KELLER WILLIAMS REALTY - BILL ADAMS 3562 Round Barn Circle, Ste. 200 Santa Rosa, CA 95403 .....................................................707-953-5162 billadamsre.com REAL ESTATE CONSULTANTS GERVAIS & ASSOCIATES 1275 Fourth St. #257 Santa Rosa, CA 95404 .....................................................707-975-4736 REAL ESTATE DEVELOPERS & DEVELOPMENTS AIRPORT BUSINESS CENTER 414 Aviation Blvd.

Santa Rosa, CA 95403 ........................................707-578-5344 airportbusinesscenter.com CORNERSTONE PROPERTIES 1435 N McDowell Blvd., Ste. 110 Petaluma, CA 94954 ...........................................707-526-4799 cornerstone-prop.com HUGH FUTRELL CORPORATION 200 Fourth St., Ste. 240 Santa Rosa, CA 95401 .....................................................707-568-3482 hughfutrellcorp.com PINE CREEK PROPERTIES PO Box 11218 Santa Rosa, CA 95406 ........................................ 707-578-1125 pinecreekrentals.com VEALE INVESTMENT PROPERTIES 2800 Cleveland Ave., Ste. A2 Santa Rosa, CA 95401 .....................................................707-575-3752 vealeoutdooradvertising.com

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VIMARK, INC. 101 D St. Santa Rosa, CA 95402 ........................................707-542-3134

BASILICO CUCINA ITALIANA 4776 Sonoma Hwy. Santa Rosa, CA 95409 .....................................................707-539-0260 basilico-cucina-italiana.com

LA ROSA TEQUILERIA & GRILLE 500 Fourth St. Santa Rosa, CA 95401 .....................................................707-523-3663 larosasantarosa.com

ALTUS EQUITY GROUP, LP 5810 Commerce Blvd.

Rohnert Park, CA 94928 .................................................707-932-5887 altusequity.com

BEER BARON 614 Fourth St. Santa Rosa, CA 95404 ........................................ 707-757-9294 beerbaronbar.com

LEGENDS AT BENNETT VALLEY GOLF COURSE 3328 Yulupa Ave. Santa Rosa, CA 95405 .....................................................707-523-4040 legendsbennettvalley.com

SONOMA COMMERCIAL INVESTORS, LP 2949 Pacific Ave., Unit A San Francisco, CA 94115 ................................................ 415-474-3882 communitysolarinvestment.com

BELLY LEFT COAST KITCHEN & TAP ROOM 523 Fourth St. Santa Rosa, CA 95404 .....................................................707-526-5787 bellyleftcoastkitchen.com

MAC’S KOSHER STYLE DELICATESSEN 630 Fourth St. Santa Rosa, CA 95404 .....................................................707-545-3785 macsdeliandcafe.com

BISTRO 29 620 Fifth St. Santa Rosa, CA 95404 .....................................................707-546-2929 bistro29.com

MARY’S PIZZA SHACK 615 Fourth St. Santa Rosa, CA 95404 ..................................................... 707-571-1959 maryspizzashack.com

BOLLYWOOD BAR & CLAY OVEN 535 Fourth St. Santa Rosa, CA 95401 ....................................... 707-535-0700 bollywoodbar.net

MCDONALD’S RESTAURANTS 879 Hopper Ave. Santa Rosa, CA 95401 ........................................707-523-2534 mcdonalds.com

CA’ BIANCA RESTAURANT 835 Second St. Santa Rosa, CA 95404 .....................................................707-542-5800 cabianca.com

MCDONALD’S RESTAURANTS 1264 Mendocino Ave. Santa Rosa, CA 95404 ........................................707-523-3815 mcdonalds.com

CHANDI HOSPITALITY GROUP 630 Third St. Santa Rosa, CA 95404 ........................................ 707-247-5100 chandihospitality.com

MCDONALD’S RESTAURANTS 2521 Guerneville Road Santa Rosa, CA 95401 ....................................... 707-528-4662 mcdonalds.com

REAL ESTATE INVESTMENTS

REAL ESTATE LOANS ALLSTATE MORTGAGE COMPANY 1260 N Dutton Ave., Ste. 274 Santa Rosa, CA 95401 .....................................................707-521-3434 krisanderson.net AMERICAN PACIFIC MORTGAGE 120 Stony Point Road, Ste. 250 Santa Rosa, CA 95401 .....................................................707-773-4200 apsantarosa.com BAYSIERRA FINANCIAL INC. 1410 Neotomas Ave., Ste. 106 Santa Rosa, CA 95405 .....................................................707-544-5696 baysierra.com FREEDOM MORTGAGE 3333 Mendocino Ave., Ste. 110 Santa Rosa, CA 95403 .....................................................707-542-4880 freedommortgage.com RYAN MORTGAGE COMPANY, INC. 2129 Fourth St. Santa Rosa, CA 95404 .....................................................707-526-2626 ryanmortgage.com W REAL ESTATE 500 Bicentennial Way, Ste. 310 Santa Rosa, CA 95403 ........................................ 707-591-0570 wrealestate.net REAL ESTATE MANAGEMENT ALLIANCE PROPERTY MANAGEMENT 1611 Fourth St. Santa Rosa, CA 95404 ....................................... 707-524-8380 alliancepm.com BASIN STREET PROPERTIES 1383 N McDowell Blvd., Ste. 150 Petaluma, CA 94954 ........................................................707-795-4477 basin-street.com DEDE’S RENTALS & PROPERTY MANAGEMENT, INC. 1311-A W Steele Lane Santa Rosa, CA 95403 .....................................................707-523-4500 dedesrentals.com EUGENE BURGER MANAGEMENT CORP. 6600 Hunter Drive Rohnert Park, CA 94928 .................................................707-584-5123 ebmc.com HAM DELLES COMPANY, INC. 386 Tesconi Court Santa Rosa, CA 95401 .....................................................707-578-8840 hamdellescompany.com PRUITT INDUSTRIAL PARK 5892 Pruitt Ave. Windsor, CA 95492 ..........................................................707-836-4336 pruittpark.com VACASA, LLC 3205 Dutton Ave., Ste. 9 Santa Rosa, CA 95407 ..................................................... 415-246-0106 vacasa.com/usa/california/santa-rosa/ RESORTS FLAMINGO CONFERENCE RESORT AND SPA 2777 Fourth St. Santa Rosa, CA 95405 .....................................................707-545-8530 flamingoresort.com RESTAURANT EQUIPMENT, SERVICES & SUPLS MYERS RESTAURANT SUPPLY 1599 Cleveland Ave. Santa Rosa, CA 95401 ........................................707-570-1200 myersrestaurantsupply.com NORTH BAY RESTAURANT SERVICES 437 W Ninth St. Santa Rosa, CA 95401 .....................................................707-824-9737 northbayrestaurantservices.com RESTAURANTS AMY’S DRIVE-THRU 58 Golf Course Drive W Rohnert Park, CA 94928 .....................................707-755-3629 amys.com

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MCDONALD’S RESTAURANTS 50 Mission Circle Santa Rosa, CA 95405 ........................................707-538-7730 mcdonalds.com CHARLIE’S AT THE WINDSOR GOLF CLUB 707-838-8802 windsorgolf.com Charlie’s at the Windsor Golf Club offers...

• Relaxed & sophisticated menu • Beautiful lakeside patio dining • Perfect for weddings and large celebrations Come for the food, stay for the views.

1320 19th Hole Dr, Windsor, CA 95492

MCDONALD’S RESTAURANTS 2642 Santa Rosa Ave. Santa Rosa, CA 95407 ........................................707-569-9222 mcdonalds.com MERCATO 630 Third St. Santa Rosa, CA 95404 ........................................707-523-1400 mercatopastaproduce.com

D’ARGENZIO WINERY & CIBO RUSTICO PIZZERIA AT SANTA ROSA VINTNERS SQUARE 1301 and 1305 Cleveland Ave. Santa Rosa, CA 95401 .....................................................707-546-2466 dargenziowine.com

MOD PIZZA 2695 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-304-7051 modpizza.com

DIERK’S PARKSIDE CAFE 404 Santa Rosa Ave. Santa Rosa, CA 95404 .....................................................707-573-5955 dierksparkside.com

MOUNTAIN MIKE’S PIZZA 2100 Fourth St. San Rafael, CA 94901 ........................................ 415-454-4300 mountainmikespizza.com

EL POLLO LOCO 3795 Cleveland Ave. Santa Rosa, CA 95401 .....................................................707-615-7992 elpolloloco.com

MOUNTAIN MIKE’S PIZZA 1051 Vine St. Healdsburg, CA 95448 ....................................... 707-433-2911 mountainmikespizza.com

FLAMINGO CONFERENCE RESORT AND SPA 2777 Fourth St. Santa Rosa, CA 95405 .....................................................707-545-8530 flamingoresort.com

MOUNTAIN MIKE’S PIZZA 2280 Santa Rosa Ave. Santa Rosa, CA 95407 ........................................707-544-2828 mountainmikespizza.com

FRANCIS FORD COPPOLA WINERY 707-857-1471 francisfordcoppolawinery.com • Daily Flights available without Reservations 11am - 6pm • Large party and Private Tasting Experiences by Reservation • Award Winning Restaurant with Terrace Views Open 11am to 9pm • Voted Best Winery to Bring Visitors and Voted Best Bocce Courts • Winery Open Daily at 11am 300 Via Archimedes, Geyserville, CA 95441 GERARD’S PAELLA Y TAPAS 701 Fourth St. Santa Rosa, CA 95404 .....................................................707-708-8686 gerardspaella.com JEFFREY’S HILLSIDE CAFE 2901 Fourth St. Santa Rosa, CA 95409 ..................................................... 707-546-6317 jeffreyshillsidecafe.com JIMMY JOHN’S 2064 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-528-4100 jimmyjohns.com JOHN ASH & CO. AND THE FRONT ROOM BAR & LOUNGE 4330 Barnes Road Santa Rosa, CA 95403 ........................................ 707-527-7687 vintnersinn.com LA GARE FRENCH RESTAURANT 208 Wilson St. Santa Rosa, CA 95401 .....................................................707-528-4355 lagarerestaurant.com

MOUNTAIN MIKE’S PIZZA 3125 Cleveland Ave. Santa Rosa, CA 95403 ....................................... 707-595-6505 mountainmikespizza.com MOUNTAIN MIKE’S PIZZA 919 Lakeville St. Petaluma, CA 94952 ...........................................707-769-8989 mountainmikespizza.com MOUNTAIN MIKE’S PIZZA 1451 Southwest Blvd.

Rohnert Park, CA 94928 .....................................707-795-4433 mountainmikespizza.com PERCH + PLOW 90 Old Courthouse Square Santa Rosa, CA 95404 .....................................................707-541-6896 perchandplow.com PORT OF SUBS 2101 W College Ave. Santa Rosa, CA 95401 .....................................................707-571-7678 portofsubs.com RIVER’S END RESTAURANT & INN 11048 Hwy. 1 Jenner, CA 95450 .............................................................707-865-2484 ilovesunsets.com RUSTIC 300 Via Archimedes Geyserville, CA 95441 ........................................ 707-857-1485 francisfordcoppolawinery.com/visit/dine/rustic STOUT BROTHERS IRISH PUB & RESTAURANT 527 Fourth St. Santa Rosa, CA 95401 ....................................... 707-636-0240 stoutbrospub.com

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SWEET T’S RESTAURANT & BAR 9098 Brooks Road S Windsor, CA 95492 ..........................................................707-687-5185 sweettssouthern.com TACO BELL 2000 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................925-621-2600 tacobell.com THE TIDES WHARF RESTAURANT 835 Hwy. One Bodega Bay, CA 94923 ...................................................707-875-2777 innatthetides.com THIRD STREET ALEWORKS 610 Third St. Santa Rosa, CA 95404 .....................................................707-523-3060 thirdstreetaleworks.com TIPS ROADSIDE 8445 Sonoma Hwy. Kenwood, CA 95452 ........................................................707-509-0078 tipstritip.com TOMATINA RESTAURANT 2323 Sonoma Ave. Santa Rosa, CA 95405 .....................................................707-583-0035 tomatina.com WHISKEY TIP 1910 Sebastopol Road Santa Rosa, CA 95407 .....................................................707-843-5535 whiskeytipsr.com RETAIL ACTION SPORTS AND POWER EQUIPMENT ORGANIZATION 1720 Piner Road Santa Rosa, CA 95403 .....................................................925-413-4793 aspowerequipment.com CELLULAR WORLD - AT&T 2280 Mendocino Ave. Santa Rosa, CA 95403 .....................................................707-575-7933 cwncal.com

VILLA CAPRI 1397 Fountaingrove Parkway Santa Rosa, CA 95403 .....................................................707-526-9090 oakmontofvillacapri.com RETREAT FACILITIES WESTMINSTER WOODS CAMP AND CONFERENCE CENTER 6510 Bohemian Hwy. Occidental, CA 95465......................................................707-874-2426 westminsterwoods.org

SANTA ROSA PLAZA 1071 Santa Rosa Plaza Santa Rosa, CA 95401 ..................................................... 707-575-0115 santarosaplaza.com

ROOFING MATERIALS

SHOWER DOORS & TUB ENCLOSURES

ALLIED BUILDING PRODUCTS CORP. 4159 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-584-7599 alliedbuilding.com

SONOMA SHOWER DOORS, INC. 200 Oceanic Way, Ste. B Santa Rosa, CA 95407 ..................................................... 707-284-1144 sonomashowerdoors.net

SATELLITE EQUIPMENT & SYSTEMS

SIGNS

REMOTE SATELLITE SYSTEMS INTERNATIONAL, INC. 1455 N Dutton Ave., Ste. A Santa Rosa, CA 95401 ..................................................... 707-545-8199 remotesatellite.com SCALES BARTOLOMEI SCALE, INC. PO Box 11521 Santa Rosa, CA 95406 .....................................................707-528-0620 bartolomeiscale.com SCHOOLS - BUSINESS & VOCATIONAL EMPIRE COLLEGE SCHOOL OF LAW & SCHOOL OF BUSINESS 3035 Cleveland Ave. Santa Rosa, CA 95403 ....................................... 707-546-4000 empcol.edu SCHOOLS - ACADEMIC-COLLEGES & UNIVERSITIES EMPIRE COLLEGE SCHOOL OF LAW & SCHOOL OF BUSINESS 3035 Cleveland Ave. Santa Rosa, CA 95403 ....................................... 707-546-4000 empcol.edu

CITRUS SMOKE N VAPE 608 Mendocino Ave. Santa Rosa, CA 95401 .....................................................707-536-5031 citrussmokeandvape.com

SANTA ROSA JUNIOR COLLEGE 1501 Mendocino Ave. Santa Rosa, CA 95401 ........................................707-527-4431 santarosa.edu

KINDRED FAIR TRADE 605 Fourth St. Santa Rosa, CA 95404 .....................................................707-579-1459 kindredfairtrade.com

SONOMA STATE UNIVERSITY 1801 E Cotati Ave. Rohnert Park, CA 94928 .....................................707-664-2158 sonoma.edu

MACY’S 800 Santa Rosa Plaza Santa Rosa, CA 95401 .....................................................509-863-5369 macys.com

SCHOOLS - ACADEMIC-SECONDARY & ELEMENTARY

RETIREMENT PLANNING SERVICES JORDAN & ASSOCIATES RETIREMENT SERVICES 100 Stony Point Road, Ste. 216 Santa Rosa, CA 95401 ..................................................... 707-545-1001 jandaretirement.com RETIREMENT/LIFE CARE COMMUNITIES & HOMES BROOKDALE CHANATE 3250 Chanate Road Santa Rosa, CA 95404 ........................................707-575-7503 brookdale.com CARLTON SENIOR LIVING 4732 Old Redwood Hwy. Santa Rosa, CA 95403 ....................................... 510-636-0660 carltonseniorliving.com OAK VIEW OF SONOMA HILLS 1350 Oak View Circle Rohnert Park, CA 94928 .................................................707-585-1800 oakviewapts.com OAKMONT SENIOR LIVING 9240 Old Redwood Hwy. Windsor, CA 95492 ............................................ 707-535-3200 oakmontseniorliving.com PLACEMENT OPTIONS 131-A Stony Circle, Ste. 500 Santa Rosa, CA 95401 .....................................................707-570-0257 placementoptions.com

SHOPPING CENTERS MONTGOMERY VILLAGE 911 Village Court Santa Rosa, CA 95405 .....................................................707-545-3844 mvshops.com

CARDINAL NEWMAN HIGH SCHOOL 50 Ursuline Road Santa Rosa, CA 95403 .....................................................707-546-6470 cardinalnewman.org PIVOT CHARTER SCHOOLS 2999 Cleveland Ave., Ste. D Santa Rosa, CA 95401 .....................................................707-843-4676 pivotnorthbay.com RINCON VALLEY UNION SCHOOL DISTRICT 1000 Yulupa Ave. Santa Rosa, CA 95405 .....................................................707-542-7375 rvusd.org SANTA ROSA CITY SCHOOLS 211 Ridgway Ave. Santa Rosa, CA 95401 .....................................................707-890-3800 srcschools.org

FASTSIGNS #60501 3768 Santa Rosa Ave. Santa Rosa, CA 95404 ........................................ 707-571-8911 fastsigns.com/53 SIGNARAMA, SR 915 Piner Road, Ste. C Santa Rosa, CA 95403 ....................................... 707-523-0606 sr-signs.com SIGNS PAR EXCELLENCE 3485-D Airway Drive Santa Rosa, CA 95403 .....................................................707-579-8982 signspe.com SKATING RINKS SNOOPY’S HOME ICE 1667 W Steele Lane Santa Rosa, CA 95403 ..................................................... 707-546-7147 snoopyshomeice.com SKIN CARE GINA’S JOURNEY RODAN + FIELDS ..............................................................................................707-484-1506 ginapearson.com SOLAR ENERGY CONTRACTORS PURE POWER SOLUTIONS 1 Front St. Healdsburg, CA 95448 ....................................................707-433-6556 purepowersolutions.com SIMPLY SOLAR, INC. 1740 Corporate Circle Petaluma, CA 94954 ........................................................707-285-7037 simplysolarca.com SUNTEGRITY SOLAR 3345 Industrial Drive #10 Santa Rosa, CA 95403 .....................................................707-623-1464 suntegritysolar.com SOLAR PANEL CLEANING AND MAINTENANCE BLUETAIL INDUSTRIES 1415 Fulton Road #205-137 Santa Rosa, CA 95403 .....................................................707-543-6680 bluetailindustries.com SOUND SYSTEMS & EQUIPMENT - RENTING ATL EVENTS 887 Sebastopol Road, Bldg B Santa Rosa, CA 95407 .....................................................707-528-3557 atlevents.com

SECURITY GUARD & PATROL SERVICE

SPAS

ALLIED UNIVERSAL 134 Lystra Court, Ste. A Santa Rosa, CA 95403 .....................................................707-575-6909 aus.com

FLAMINGO CONFERENCE RESORT AND SPA 2777 Fourth St. Santa Rosa, CA 95405 .....................................................707-545-8530 flamingoresort.com

SOCO PRIVATE SECURITY, INC. 730 Second St., Unit 3483 Santa Rosa, CA 95402 ........................................ 707-331-2908 soco707.com

OSMOSIS DAY SPA SANCTUARY 209 Bohemian Hwy. Freestone, CA 95472........................................................707-823-8231 osmosis.com

SENIOR CITIZENS SERVICES & ORGANIZATIONS

SPEAKERS, LECTURES & SEMINARS

BROOKDALE ROHNERT PARK 4855 Snyder Lane Rohnert Park, CA 94928 .....................................707-585-7878 brookdale.com

PAUL OSINCUP - SPEAKER | POSITIVE WORKPLACE STRATEGIST 316 Gemma Circle Santa Rosa, CA 95404 ......................................................970-310-8199 paulosincup.com

SPRING LAKE VILLAGE For a tour of our campus call ................................707-579-6964 To reach our front desk call ................................. 707-538-8400 Visit our website: covia.org/spring-lake-village 5555 Montgomery Drive, Santa Rosa, CA 95409

FROM THE HEART SENIOR SERVICES 131A Stony Circle #425 Santa Rosa, CA 95401 .....................................................707-528-4663 fromthehearthomecare.com SHOES - RETAIL

PLAY IT AGAIN SPORTS 1911-B Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-527-7678 playitagainsportssantarosa.com

SUNRISE VILLA SANTA ROSA 4225 Wayvern Drive Santa Rosa, CA 95409 ........................................707-538-2590 sunrisevillaseniorliving.com

FLEET FEET SPORTS 111 Third St. Santa Rosa, CA 95401 .....................................................707-569-1494 fleetfeetsantarosa.com

SPORTS BASEMENT 1970 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-215-5460 sportsbasement.com

SPORTING GOODS - DEALERS

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SPRINKLERS - GARDEN & LAWN WYATT IRRIGATION, PLUMBING & FIRE PROTECTION SUPPLY 747 Yolanda Ave. Santa Rosa, CA 95404 .....................................................707-578-3747 wyattsupply.com STATIONERS - RETAIL CORRICK’S 637 Fourth St. Santa Rosa, CA 95404 .....................................................707-546-2423 corricks.com STEAM CLEANING EQUIPMENT HOTSY PACIFIC INC. 3647 Standish Ave. Santa Rosa, CA 95407 .....................................................707-585-0100 hotsypacific.net STORAGE - SELF SERVICE BARHAM SELF STORAGE, INC. 49 Barham Ave. Santa Rosa, CA 95407 .....................................................707-527-7794 bsstorage.com STORAGE MASTER SELF STORAGE 3205 Dutton Ave. Santa Rosa, CA 95407 .....................................................707-546-0000 storagemastersr.com STORAGEPRO 4220 Sonoma Hwy. Santa Rosa, CA 95409 .....................................................707-676-3971 storagepro.com SURVEYORS - LAND ADOBE ASSOCIATES, INC. 1220 N Dutton Ave. Santa Rosa, CA 95401 ........................................707-541-2300 adobeinc.com CINQUINI & PASSARINO, INC. 1360 N Dutton Ave. #150 Santa Rosa, CA 95401 ........................................707-542-6268 cinquinipassarino.com HOGAN LAND SERVICES, INC. 1702 Fourth St. Santa Rosa, CA 95404 ........................................707-544-2104 hoganls.com RAY CARLSON & ASSOCIATES, INC. 411 Russell Ave. Santa Rosa, CA 95403 ........................................707-528-7649 rcmaps.com SWIMMING POOL SERVICE & REPAIR JOHNSON POOL AND SPA 9650 Old Redwood Hwy. Windsor, CA 95492 ..........................................................707-837-0604 johnsonpoolandspa.com TASTING ROOM BREATHLESS SPARKLING WINES 499 Moore Lane Healdsburg, CA 95448 ....................................................707-395-7300 breathlesswines.com FERRARI-CARANO VINEYARDS AND WINERY 8761 Dry Creek Road Healdsburg, CA 95448 ...................................... 707-433-6700 ferrari-carano.com TRECINI WINERY 684 Seventh St. Santa Rosa, CA 95404 .....................................................707-525-9400 trecini.com WILIBEES WINES & SPIRITS 700 Third St. Santa Rosa, CA 95404 .....................................................707-978-3779 wilibees.com TAX RETURN PREPARATION BOB HEISLER, EA 396 Candlelight Drive Santa Rosa, CA 95403 ..................................................... 707-494-2121 bobheisler.com FIGUEROA CPA 3562 Round Barn Blvd., Ste. 310 Santa Rosa, CA 95403 .....................................................707-293-1045 vfcpa.biz TECHNOLOGY CONSULTANTS HELLOALICE.COM ..............................................................................................707-548-0204 helloalice.com TECH BAY AREA ADVOCATES Windsor, CA 95492 ..........................................................707-529-2052 facebook.com/techbayarea

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TELECOMMUNICATIONS CARRIERS AT&T Rohnert Park, CA 94928 .....................................707-933-7284 att.com TELECOMMUNICATIONS DEALERS & SERVICES CELLULAR WORLD - AT&T 2280 Mendocino Ave. Santa Rosa, CA 95403 .....................................................707-575-7933 cwncal.com TELEVISION PRODUCTION SERVICES SHOOT BLUE PRODUCTIONS PO Box 746 Geyserville, CA 95441 ....................................... 707-385-9406 shootblueproductions.com TENTS & AWNINGS PARTY, TENTS & EVENTS 115 Lystra Court Santa Rosa, CA 95403 .....................................................707-544-4132 pterentals.com THEATRES - LIVE 6TH STREET PLAYHOUSE 52 W Sixth St. Santa Rosa, CA 95401 ........................................707-523-4185 6thstreetplayhouse.com TRANSCENDENCE THEATRE COMPANY 2400 London Ranch Road Glen Ellen, CA 95442....................................................... 877-424-1414 transcendencetheatre.org THEATRES - MOVIE ROXY STADIUM 14 85 Santa Rosa Ave. Santa Rosa, CA 95404 ........................................707-525-8909 santarosacinemas.com/roxy-14 SANTA ROSA CINEMAS 816 Fourth St. Santa Rosa, CA 95404 ........................................707-523-1586 santarosacinemas.com THEATRICAL & STAGE LIGHTING EQUIPMENT ATL EVENTS 887 Sebastopol Road, Bldg B Santa Rosa, CA 95407 .....................................................707-528-3557 atlevents.com TIRE DEALERS & DISTRIBUTORS MCLEA’S TIRE & AUTOMOTIVE SERVICE 800 Piner Road Santa Rosa, CA 95403 .....................................................707-542-0363 mcleastire.com TITLE COMPANIES FIDELITY NATIONAL TITLE 500 Bicentennial Way, Ste. 200 Santa Rosa, CA 95403 ........................................ 707-544-1771 fidelitysonoma.com TOILETS - PORTABLE UNITED SITE SERVICES 1521 Copperhill Parkway Santa Rosa, CA 95403 ..................................................... 707-590-3181 unitedsiteservices.com TOURISTS’ ATTRACTIONS SONOMA CANOPY TOURS 6250 Bohemian Hwy. Occidental, CA 95465......................................................888-494-7868 sonomacanopytours.com TOURS - OPERATORS & PROMOTERS GOGO CHARTERS SAN FRANCISCO 1605 Montgomery St. San Francisco, CA 94111 ................................................415-462-2870 gogocharters.com/san-francisco-charter-bus ON TAP BEER TOURS 1040 N Dutton Ave. #G Santa Rosa, CA 95401 .....................................................707-786-6286 ontapbeer.tours TOWING - AUTOMOTIVE YARBROUGH BROS. TOWING, INC. 3680 Santa Rosa Ave. Santa Rosa, CA 95407 .....................................................707-584-5000 yarbroughtow.com TRACTOR DEALERS BELKORP AG - JOHN DEERE DEALER 4101 S Moorland Ave. Santa Rosa, CA 95407 ..................................................... 707-584-9111 belkorpag.com

TRADE SHOWS, EXPOSITIONS & FAIRS G&G PRODUCTIONS Carmichael, CA 95608 ....................................................800-655-0655 ggshows.com TRANSIT LINES AMTRAK SAN JOAQUINS 949 Channel St. Stockton, CA 95202 .......................................................... 510-285-6751 amtraksanjoaquins.com SONOMA COUNTY TRANSIT 355 W Robles Ave. Santa Rosa, CA 95407 ..................................................... 707-576-7433 sctransit.com TREE SERVICE VINTAGE TREE CARE, INC. 1007 W College Ave. #161 Santa Rosa, CA 95401 .....................................................707-495-4686 vintagetreecare.com TROPHIES HALLS EXECUTIVE GIFTS AND AWARDS LLC 5460 State Farm Drive, Ste. 17 Rohnert Park, CA 94928 .....................................707-546-9220 hallsawards.com TRUCKING DOSS LOGISTICS PO Box 4799 Santa Rosa, CA 95402 .....................................................707-584-9500 dosslogistics.com RELIABLE LIQUID TRANSPORT, INC. 1041 College Ave. Santa Rosa, CA 95404 ........................................707-579-2890 TRUST COMPANIES EXCHANGE BANK 545 Fourth St. Santa Rosa, CA 95401 ........................................707-524-3301 exchangebank.com UNIFORMS CINTAS 975 Corporate Center Parkway, Ste. 135 Santa Rosa, CA 95407 .....................................................707-568-6150 cintas.com URGENT CARE ROHNERT PARK URGENT CARE 1450 Medical Center Drive Rohnert Park, CA 94928 .....................................707-584-0672 stjosephhealth.org SANTA ROSA URGENT CARE 925 Corporate Center Parkway, Ste. A Santa Rosa, CA 95407 ....................................... 707-543-2000 stjosephhealth.org WINDSOR URGENT CARE 6580 Hembree Lane, Ste. 270 Windsor, CA 95492 ............................................ 707-838-2044 stjosephhealth.org VARIETY STORES - WHSLE COSTCO WHOLESALE 1900 Santa Rosa Ave. Santa Rosa, CA 95407 ........................................707-578-3775 costco.com VENDING MACHINES CANTEEN SERVICE OF NORTHERN CALIFORNIA INC. 3025 Dutton Ave. Santa Rosa, CA 95407 .....................................................707-546-4544 canteensr.com VETERINARIANS ANIMAL HEALING ARTS 5430 Commerce Blvd., Ste. 1K Rohnert Park, CA 94928 .................................................707-584-7387 animalhealingarts.net VIDEO PRODUCTION SERVICES EMG, INC. 675 Aviation Blvd.

Santa Rosa, CA 95403 .....................................................707-542-9016 thecubeproductions.com SHOOT BLUE PRODUCTIONS PO Box 746 Geyserville, CA 95441 ....................................... 707-385-9406 shootblueproductions.com WATER FILTRATION & PURIFICATION EQPT CULLIGAN WATER 1236 Cleveland Ave. Santa Rosa, CA 95401 ........................................707-545-1330 culligansantarosa.com

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WINE INDUSTRY SUPPLIER BUCHER VASLIN NORTH AMERICA 3100 Dutton Ave., Ste. 146 Santa Rosa, CA 95407 .....................................................707-547-3659 bvnorthamerica.com CRIVELLER CALIFORNIA CORPORATION 185 Grant Ave. Healdsburg, CA 95448 .................................................... 707-431-2211 criveller.com DELLA TOFFOLA USA, LTD. 975 Corporate Center Parkway, Ste. 130 Santa Rosa, CA 95407 .....................................................707-544-5300 dellatoffola.us JSC AGRICULTURAL SUPPLY 5519 Old Redwood Hwy. Santa Rosa, CA 95403 ........................................707-293-9552 jscagsupply.com VERITIV OPERATING COMPANY, DBA ALL AMERICAN CONTAINERS 5600 Earhart Court Windsor, CA 95492 ..........................................................707-838-8864 aacwine.com WINERIES BALLETTO VINEYARDS & WINERY 5700 Occidental Road Santa Rosa, CA 95401 .....................................................707-568-2455 ballettovineyards.com BENZIGER FAMILY WINERY 1883 London Ranch Road Glen Ellen, CA 95442.......................................................707-935-3000 benziger.com SCOTT PURE WATER 100 Professional Center Drive, Ste. 101 Rohnert Park, CA 94928 .................................................877-497-2688 scottpurewater.com WATER TREATMENT EQPT, SERVICE & SUPPLIES CULLIGAN WATER 1236 Cleveland Ave. Santa Rosa, CA 95401 ........................................707-545-1330 culligansantarosa.com

CASTELLO DI AMOROSA 4045 N Saint Helena Hwy. Calistoga, CA 94515 .........................................................707-967-6272 castellodiamorosa.com CHATEAU ADORE 4080 Old Redwood Hwy. Santa Rosa, CA 95403 .....................................................707-548-3979 chateauadore.com

LANDMARK VINEYARDS, HOP KILN ESTATE 6050 Westside Road Healdsburg, CA 95458 ....................................................707-433-6491 landmarkwine.com LEDSON WINERY & VINEYARDS 7335 Sonoma Hwy. Santa Rosa, CA 95409 ........................................ 707-537-3810 ledson.com MARTIN RAY VINEYARDS AND WINERY 2191 Laguna Road Santa Rosa, CA 95401 .....................................................707-823-2404 martinraywinery.com MATANZAS CREEK WINERY 6097 Bennett Valley Road Santa Rosa, CA 95404 .....................................................707-528-6464 matanzascreek.com NOTRE VUE ESTATE WINERY 11010 Estate Lane Windsor, CA 95492 ..........................................................707-433-4050 notrevueestate.com PARADISE RIDGE WINERY 4545 Thomas Lake Harris Drive Santa Rosa, CA 95403 .....................................................707-528-9463 prwinery.com RODNEY STRONG VINEYARDS 11455 Old Redwood Hwy. Healdsburg, CA 95448 .................................................... 707-431-1533 rodneystrong.com SIDURI WINES 981 Airway Court, Ste. E Santa Rosa, CA 95403 .....................................................707-578-3882 siduri.com SIMI WINERY 16275 Healdsburg Ave. Healdsburg, CA 95448 ....................................................707-473-3232 simiwinery.com SONOMA CUTRER VINEYARDS 4401 Slusser Road Windsor, CA 95492 ..........................................................707-237-3489 sonomacutrer.com

CHATEAU MONTELENA 1429 Tubbs Lane Calistoga, CA 94515 ........................................... 707-942-5105 montelena.com

ST. FRANCIS WINERY & VINEYARD 100 Pythian Road Santa Rosa, CA 95409 .....................................................707-538-9463 stfranciswinery.com

CHATEAU ST. JEAN WINERY 8555 Sonoma Hwy. Kenwood, CA 95452 ........................................................707-833-4134 chateaustjean.com

TRECINI WINERY 684 Seventh St. Santa Rosa, CA 95404 .....................................................707-525-9400 trecini.com

HYATT REGENCY SONOMA WINE COUNTRY 170 Railroad St. Santa Rosa, CA 95401 .....................................................707-636-7100 vineyardcreek.hyatt.com

D’ARGENZIO WINERY & CIBO RUSTICO PIZZERIA AT SANTA ROSA VINTNERS SQUARE 1301 and 1305 Cleveland Ave. Santa Rosa, CA 95401 .....................................................707-546-2466 dargenziowine.com

TRENTADUE WINERY 19170 Geyserville Ave. Geyserville, CA 95441 ........................................707-433-3104 trentadue.com

VINTNERS INN 4350 Barnes Road Santa Rosa, CA 95403 ........................................707-575-7350 vintnersinn.com

FERRARI-CARANO VINEYARDS AND WINERY 8761 Dry Creek Road Healdsburg, CA 95448 ...................................... 707-433-6700 ferrari-carano.com

WEB SITE SERVICES TIV AGENCY 15 Third St., Ste. A01 Santa Rosa, CA 95404 .....................................................707-360-1402 tivbranding.com WEDDING CHAPELS, CEREMONIES & LOCATIONS

WINERY SERVICES

WEDDING FACILITIES PARADISE RIDGE WINERY 4545 Thomas Lake Harris Drive Santa Rosa, CA 95403 .....................................................707-528-9463 prwinery.com WINDOW COVERINGS DISCOUNT BEST BLINDS & SHUTTERS 2790 Santa Rosa Ave., Ste. 100-B Santa Rosa, CA 95401 .....................................................707-523-0300 discountbestshuttersandblinds.com JLS WINDOW COVERINGS 3911 Mayette Ave. Santa Rosa, CA 95405 ......................................................707-210-6611 jlswindowcoverings.com WINDOW FILM CLIMATEPRO 6145 State Farm Drive Rohnert Park, CA 94928 .................................................707-569-9098 climatepro.com WINE - RETAIL CLIF FAMILY WINERY 709 Main St. St. Helena, CA 94574 .......................................................707-968-0625 cliffamily.com WINE BARS JOHN ASH & CO. AND THE FRONT ROOM BAR & LOUNGE 4330 Barnes Road Santa Rosa, CA 95403 ........................................ 707-527-7687 vintnersinn.com

VIRGINIA DARE WINERY 22281 Chianti Road Geyserville, CA 95441 ........................................707-735-3500 virginiadarewinery.com

FRANCIS FORD COPPOLA WINERY 707-857-1471 francisfordcoppolawinery.com • Daily Flights available without Reservations 11am - 6pm • Large Party and Private Tasting Experiences by Reservation • Award Winning Restaurant with Terrace Views Open 11am to 9pm • Voted Best Winery to Bring Visitors and Voted Best Bocce Courts • Winery Open Daily at 11am 300 Via Archimedes, Geyserville, CA 95441 IMAGERY ESTATE WINERY 14335 Hwy. 12 Glen Ellen, CA 95442.......................................................707-935-4515 imagerywinery.com KENDALL-JACKSON WINE ESTATE & GARDENS 5007 Fulton Road Fulton, CA 95439 ..............................................................707-544-4000 kj.com KENWOOD VINEYARDS 9592 Sonoma Hwy. (Hwy. 12) Kenwood, CA 95452 ........................................................707-282-4228 kenwoodvineyards.com

HARVEST CARD 1415 Fulton Road, Ste. 205 Santa Rosa, CA 95403 .....................................................707-535-9380 getharvestcard.com SONOMA COUNTY WINEGROWERS 3245 Guerneville Road Santa Rosa, CA 95401 .....................................................707-522-5863 sonomawinegrape.org WRITING SERVICES - PROFESSIONAL PEN-FOR-RENT Santa Rosa, CA ................................................................707-888-4724 pen4rent.com YOUTH ORGANIZATIONS & CENTERS CONSERVATION CORPS NORTH BAY 27 Larkspur St. San Rafael, CA 94901 ......................................................415-454-4554 ccnorthbay.org SOCIAL ADVOCATES FOR YOUTH 2447 Summerfield Road Santa Rosa, CA 95405 .....................................................707-544-3299 saysc.org

KORBEL 13250 River Road Guerneville, CA 95446 .......................................707-824-7000 korbel.com LA CREMA 3575 Slusser Road Windsor, CA 95492 ..........................................................707-522-6438 lacrema.com SantaRosaMetroChamber.com

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5 THINGS YOU DIDN’T KNOW ABOUT THE MAYOR

BY TINA CAPUTO

Y

OU MAY ALREADY KNOW that before being elected as

Santa Rosa’s mayor in 2014, Tom Schwedhelm spent more than 30 years in the Santa Rosa Police Department, including four years as chief of police. You may also be aware that he holds a master’s degree in psychology from Sonoma State University. Perhaps you’re even clued into the fact that he volunteers with the United Way of the Wine Country’s Schools of Hope program. But behind the public figure is a multi-faceted man with diverse interests and a fascinating background. Here are five things about Mayor Schwedhelm that just might surprise you.

Mayor Tom Schwedhelm

> He loves to cook.

Schwedhelm worked as a cook during high school—at the Alvarado Inn in Novato—and still knows his way around a kitchen. His current culinary obsession: sous vide, the technique of cooking food by submerging it in a temperature-controlled water bath. “I love to make all types of meat that way,” he says, “I do ribs, steak, pork tenderloin. You name it, I’ll sous vide it.” If he’s cooking steaks, he’ll finish by searing the meat in a cast iron pan or on the grill, and topping it with his homemade steak butter. > He’s an abalone diver.

Ever since Schwedhelm got his diving certification in 1977, he’s been on the hunt for abalone. But don’t ask him to reveal his favorite diving spots. “That’s the thing with ab divers,” he says. “You never tell anyone where you go.” When pressed, he says, “It’s somewhere between the Marin County coast and the Oregon border.”

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Abalone diving is done without tanks, requiring divers to hold their breath while searching for delicious mollusks—anywhere from 12 to 30 feet below the surface. “If there’s one big abalone there are typically some other big ones in the same spot,” he says.

“You just dive down holding your breath and use an abalone iron to pry it off the rock. It’s all about being comfortable in the water.”

Mayor Schwedhelm with Buddy

> He is a former boxer.

Schwedhelm started boxing as a teenager, at “fight night” events at Novato High School. During his time with SRPD, he boxed in the Police Olympics and was crowned as California’s Light Heavyweight Novice Champion. “I fought another amateur match at the Olympic Club in San Francisco, and that was a kick,” he says. “There were all these guys dressed in tuxes.” He won that fight, too. > He often sets off metal detectors.

While playing the running back position in the 1987 Pig Bowl football game between SRPD and the sheriff ’s office, Schwedhelm tore his knee apart. “I got married on crutches with a pin in my knee,” he says. More recently, in March of this year, Schwedhelm had shoulder surgery to replace the ball of his humerus with a metal one. So far, he says, it has set

off alarms in two different government buildings. “After the last one I said, ‘Do you want to see the scar?’ I’ve got new body parts!’” > He’s a small-dog lover.

You might think that a former boxer and police chief would lean toward tough-guy dog breeds like German shepherds and pit bulls, but Schwedhelm has a soft spot for the little guys. He and his wife, Jackie, are on their fourth cocker spaniel. The current one is called Dwight. “We named him after Dwight Schrute from ‘The Office,’” he says. The previous three were also named after TV show characters—Frasier, Kramer and Newman. They also have a seven-pound teacup poodle named Buddy. “He can basically sit in the palm of your hand,” he says. “Buddy is Dwight’s boy-toy.”

Tina Caputo writes for Sonoma, Visit California, SevenFifty Daily and many other local and national publications. She is also the editor of Play Petaluma magazine.

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WE

love

SONOMA COUNTY

Our donors do too.

Together we’re building a stronger Sonoma County where all who live here can thrive.

Celebrating $220 million in grants to support nonprofit organizations since 1983.

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Care you know and trust.

Sutter Santa Rosa Regional Hospital is proud to offer advanced treatments and services for our community, including: • State-of-the-art orthopedics • Leading-edge heart and vascular care • Comprehensive women’s health • Minimally invasive robotic surgery • “Green” building design • Exceptionally trained staff Visit sutterhealth.org/ssrrh to learn more.

30 Mark West Springs Road, Santa Rosa

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