SMI Ad Spec sheet

2021

AD DEADLINES SPECS AND GUIDELINES THE PRESS DEMOCRAT, PETALUMA ARGUS-COURIER AND SONOMA INDEX -TRIBUNE

AD DEADLINES, SPECS AND GUIDELINES The Press Democrat – Deadlines RUN DAY

INSERTION ORDER DEADLINE

COPY DEADLINE

CAMERA READY DEADLINE

COPY DEADLINE

CAMERA READY DEADLINE

COPY DEADLINE

CAMERA READY DEADLINE

Monday Wednesday Thursday Tuesday Thursday Friday Wednesday Friday Monday Thursday Monday Tuesday Friday Tuesday Wednesday Saturday Wednesday Thursday Sunday Wednesday Thursday (Please note re Holidays; deadlines are one business day prior to listed times)

Friday – noon Monday – noon Tuesday – noon Wednesday – noon Thursday – noon Friday - noon Friday – noon

Petaluma Argus-Courier – Deadlines RUN DAY

Thursday

INSERTION ORDER DEADLINE

Thursday - 1 week prior

Friday

Tuesday – noon

Sonoma Index-Tribune – Deadlines RUN DAY

Tuesday Friday

INSERTION ORDER DEADLINE

Thursday Tuesday

Thursday Tuesday

Thursday – end of day Tuesday – end of day

The Press Democrat, Argus Courier and Sonoma Index Tribune: Column Widths COLUMNS INCHES

1 1.556” 2 3.222” 3 4.889”

COLUMNS INCHES

4 6.556” 5 8.222” 6 9.889”

Full Page Double Truck

12 columns (19.778”) + gutter (1.222”) = 21” total width, 21” full page depth (20.67” for ads) .33” for folio

Print Specs

Preprints

IMAGES

SPECIFICATIONS

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B&W or Color (must be CMYK) Please supply; TIFF, JPEG or EPS file formats We use 100 line screen Image resolution should be 200dpi for newsprint, 300dpi for magazines, for grayscale/CMYK files running at 100% 600 dpi or 1200 dpi for line art depending on the quality of the original. Newsprint dot gain is 30%, please tone accordingly Photos will not be color-corrected unless requested Please note that RGB color photos will print poorly Our preferred format to receive ads is PDF (others are accepted. No Illustrator or InDesign files.)

Please embed both screen and printer fonts with your files

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Minimum size 5”x7” (7” on the folded edge) Maximum size 11”x 11” All single sheets over 11”x12” must be folded Single sheets must be printed on high-bulk heavy stock paper Minimum thickness .005” or 24# basis weight Preferred thickness .007” Under spec will result in additional folding charges or risk of not being inserted No partial zone distribution

AD DEADLINES, SPECS AND GUIDELINES The Press Democrat Preprint Insertion Days

Delivery Deadline – all products 10 Business days prior

Wednesday • Thursday Friday • Sunday

Delivery of Preprints – all products The Press Democrat – South Dock 5505 Redwood Drive, Rohnert Park, CA 94928

Sonoma Index Tribune Preprint Insertion Days Tuesday • Friday

RECEIVING HOURS:

Monday through Friday, 7:30AM to 4:00 PM Receiving is closed on all major holidays

Petaluma Argus-Courier Preprint Insertion Days

Delivery directions: (707) 521-5369

Thursday

Digital Specs

Pressdemocrat.com, Petaluma360.com, Sonomanews.com, Sonomamag.com, and Retargeting/ Reach Extension LEADERBOARD AD

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728x90 pixels high 75k max file size png, .gif or .jpg file format; HTML5

HALF PAGE BANNER AD

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300x600 pixels high 200k max file size png, .gif or .jpg file format; HTML5

MEDIUM RECTANGLE AD

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300x250 pixels high 150k max file size png, .gif or .jpg file format; HTML5

MOBILE WEB BANNER AD

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320x50 pixels high 50k max file size png, .gif or .jpg file format; HTML5

High Impact Rich Media Formats and Specs

ALL ADS CAN HAVE VIDEO; 24 FPS; MUTE SOUND, USER INITIATED, ANIMATION 3X DESKTOP BILLBOARD- UPDATED

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1st Sequential Size 970x250 pixels at a maximum file size of 200K 2nd Sequential Size 970x90 pixels at a maximum file size of 150K png, .gif or .jpg file format; HTML5

DESKTOP INTERSTITIAL AD

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Size 400x600 pixels at a maximum file size of 250K Leave Behind Size 970x90 pixels at a maximum file size of 150K Auto-play Video; Must include: Pause, Play/Stop, Mute

NEW MOBILE BILLBOARD- UPDATED • •

Size 320X100 pixels at a maximum file size of 100K png, .gif or .jpg file format; HTML5

Animation ONLY LOOP 3 TIMES AND NEEDS TO END.

SUPER LEADERBOARD AD

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970x90 pixels high 150k max file size png, .gif or .jpg file format; HTML5

NEW RON 970X250 DESKTOP (not fixed placement) • •

970x250 pixels high 200k max file size png, .gif or .jpg file format; HTML5

Animation ONLY LOOP 3 TIMES AND NEEDS TO END.

Digital Ad Deadlines:

Start Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Creative Work Order Ad Material Uploaded

Proof Out

Proof Back

Sales Rep Approved Sent to AdOps

MON 6:00 PM TUES 6:00 PM WED 6:00 PM THUR 6:00 PM FRI 6:00 PM MON 6:00 PM MON 6:00 PM

TUES 6:00 PM WED 6:00 PM THUR 6:00 PM FRI 6:00 PM MON 6:00 PM TUES 6:00 PM TUES 6:00 PM

WED 6:00 PM THUR 6:00 PM FRI 6:00 PM MON 6:00 PM TUES 6:00 PM WED 6:00 PM WED 6:00 PM

THUR 6:00 PM FRI 6:00 PM MON 6:00 PM TUES 6:00 PM WED 6:00 PM THUR 6:00 PM THUR 6:00 PM

Deadlines & Creative Details: (in business days): - 7 days for custom Rich Media executions (tags must be received for QA testing), e.g. animations/expansions, and interstitials - Only one Rich Media unit per page - Rich Media fees are NOT included; Client must pay RM fees, except for Interstitials.

- Impressions are estimates. All sales are based on Cost per Day, or as otherwise reflected on rate card. No makegoods on “missed” impressions - Cancellations or changes on Homepage Roadblock or HPTO placements must occur more than 14 days prior to run date (excluding single ad units).

Failure to cancel or change in time will result in full charge for the advertiser. Lack of creative is not a suitable excuse.

- Cancellations or changes on Section placements must occur more than 7 days prior to run date (excluding single ad units). Failure to cancel or change in time will result in full charge for the advertiser. Lack of creative is not a suitable excuse.

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HIGH IMPACT High Impact Rich Media NEW Formats Desktop Interstitial

Desktop Billboard UPDATED

1st Sequential Size 970x250 pixels Size 400x600 pixels

DESKTOP BILLBOARD AND DESKTOP INTERSTITIAL UPDATED

2nd Sequential Size 970x90 pixels

NEW MOBILE BILLBOARD AD •

Size 320X100 pixels

320X100

SUPER LEADERBOARD AD

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970x90 pixels high 90k max file size Runs ATF and BTF

970x90

NEW RON 970X250 DESKTOP (not fixed placement)

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970x250 pixels high 200 max file size png, .gif or .jpg file format; HTML5

970x250

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