Jewelry Training

JJ E E W W E E L L R R Y Y T T R R A A II N N II N N G G

Jewelry Packaging

Providing customers with attractive gift boxes and bags builds value for our brand and the jewelry we sell. Attractive packaging communicates to the customer that jewelry is special; it also enhances the customers experience when jewelry is given as a gift.

When showcasing jewelry make sure to display some in boxes and bags; this strategy motivates more people to buy the jewelry item since they can imagine giving the beautifully wrapped package to their loved one.

Greg Weiss

Director of Jewelry Operations

JANUARY BIRTHSTONE - GARNET

Garnets are most often red but also comes in a wide range of beautiful colors, including orange, yellow, purple, vibrant green and color change varieties. The name “garnet” originates from the Latin word “granatus”, meaning “pomegranate,” due to the similar red color. Garnets have been used since the Bronze Age as gemstones and abrasives. This gemstone was popular with the pharaohs of ancient Egypt and of the clergy and nobility of the Middle Ages. Signet rings in ancient Rome featuring garnet were used to stamp the wax that secured important documents. Some believe the garnet birthstone brings the wearer good health, wealth, and happiness. This gemstone was used as a talisman for protection both by warriors going into battle and those who wanted to ward off pestilence and plague. The African continent supplies much of the world’s garnet, with garnet also found in Southern California, Myanmar, Brazil, Iran, Afghanistan, Pakistan, India and Sri Lanka, as well as other countries. While traditional red Garnet is generally good for everyday wear, it is not as hard and durable as ruby, sapphire, diamond and should be worn with care.

Engagement & Wedding Band Add-on Sales strategy

These are the Top 5 Days to Get Engaged, according to WeddingWire…

#1 Valentine’s Day #2 New Year’s Day #3 Christmas Day #4 Christmas Eve #5 Fourth of July (US Independence Day)

Knowing this can help you take advantage of one of the most common missed opportunities when selling engagement rings. When buying an engagement ring, most customers are focused on the engagement ring and are not thinking ahead about the wedding bands.

Most salespeople assume that their customer will come back to buy the wedding bands when they are ready; but most often they end up buying bands while visiting some random store in the future. Rather than rely on chance, be proactive at the time of the engagement ring sale and get the customer to put the wedding bands on layaway, guaranteeing a future sale while making their wedding planning easier and less stressful. During your engagement ring presentation,

make sure to ask when the wedding date is. Then after they decide on an engagement ring to buy or

put on layaway, say something like… “You have a lot of things on the list to plan for your wedding over the next several months, why don’t we look at some wedding bands now, and you can use our free layaway so you have one more thing taken care of for the wedding. ”

Provide world class service and intentionally focus on adding on wedding band layaways this Valentine’s engagement season. Your customers will love this extra level of customer service, and you will have a guaranteed future wedding band sale; everyone is a winner!