Jewelry Sales Tip

from Simple Management Group- Newsletter August 2023

Jewelry Training : How to Use the Loup

Jewelry Training was held in Montego Bay, Jamaica!

Never let price be the last thing you say. Why? Because you’re selling an experience more than a product.

Jewelry is an emotional purchase usually tied to an event or occasion. When you end on price, the customer will focus on the product and the price and will go price shopping at a competitor.

When you focus on the experience and the occasion, the customer gets emotionally involved and is more likely to buy or layaway now

How? Say things like this:

This engagement ring is only $499, what do you think her friends will say when they see it?!

This anniversary band is just $299 and has a 1/2ct of diamonds; what do you think about the style?

This diamond and green stone ring is a great value at $249 and green is the color of the August birthstone, don’t you think it will make a perfect Birthday gift?!

Don’t push price – push the occasion and create a fun shopping experience!