Newsletter
August/2022/Vol 2 Issue 8
IN THIS ISSUE The Mark of a great salesperson - Pg 2 Jewelry Sales Tips- Pg 3 Store Rankings - Pg 4 Top 10 Sales Associates - Pg 5
GOALS+COMMITMENT = SUCCESS Have you ever wondered why some people are so good at fulfilling their dreams and living a life of purpose? What if I told you that you could harness the same success? Statistics show that those who create goals and have a regular and consistent goal-setting process are much more likely to achieve their life’s dreams. Setting goals is elemental to individual success and the success of the team. Do you know what your goals are? Do you have an action plan for achieving your goals?
Promotions - Pg 6 Team Member Spotlight Pg 7-8 Team Member Spotlight Pg 7-8 Celebrations Pg 9 Employee Engagement Pg 10 Webinar Schedule - Pg 10
AUGUST 2022
VOL 2 | ISSUE 8
The Mark of a Great Salesperson Follow-up – An important step in making friends with your customers is to follow-up with a phone call or email.You have information about upcoming birthdays/anniversaries, etc. so do not hesitate to contact the customer to offer them specific items (based on the occasion) as well as layaway. And it is always beneficial to just call your customers or email them frequently to say hello and thank them for recent purchases or transactions. This will build a relationship that will become worthwhile to your customer and you. John Thedford Store Managers and Region Leaders conducting CEO One-On-One reviews going forward will be asking Building a following of customers is the mark of a great our Sales and Lending Associates to bring their salesperson. We all know it is much easier to make a sale Lead Log with them to the review.This focus going with a repeat and to sellconsectetur them more. So,adipiscing it makes Lorem ipsumcustomer dolor sit amet, forward will help our Sales and Lending sense that building your own personal trade by making Associates earn more and improve the financial friends with existing customers will allow you to produce performance of our stores. and earn more. At SMG, our best Sales and Lending Associates focus on making a friend with every customer contact experience recording information Lorembyipsum dolor sit amet,about their customers in consectetur their Lead Log.adipiscing We have all learned elit. there are three easy steps to make friends with customers who visit our stores. Business Cards – Business Cards – This is a very basic but important step toward making friends with customers, even if the customer does not complete a transaction. Always have your business cards at the ready and do not hesitate to give one to every customer you approach of assist with a transaction.Never be without your business cards.
Customer Information – Always engage customers in conversation so you can ask about their shopping preferences or what they might want to purchase now or later. If you are completing a transaction associated with a loan, you have a perfect opportunity to engage the customer in conversation and offer to assist them with future purchases for birthdays, anniversaries, weddings, births, etc.Never hesitate to offer layaway to your loan customers and offer to bump a loan, where appropriate, if the customer would like to place something on layaway for an upcoming event (birthday/anniversary). Always record important information about your customers in your customer Lead Log.
Do not be one of those who doubts making friends and building a customer relationship is too much trouble prior to seeing the results of your efforts. It pays; just ask any of our top producing Sales and Lending Associates and you will understand the significance of your efforts.Your customer base will increase, and your earnings will increase. Everyone wins when we Make Friends With Our Customers!
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AUGUST 2022
VOL 2 | ISSUE 8
JEWELRY SALES TIP Never let price be the last thing you say. Why? Because you’re selling an experience more than a product. Jewelry is an emotional purchase usually tied to an event or occasion. When you end on price, the customer will focus on the product and the price and will go price shopping at a competitor.
How? Say things like this: ·This engagement ring is only $499, what do you think her friends will say when they see it? ·This anniversary band is just $299 and has a 1/2ct of diamonds; what do you think about the style? ·This diamond and green stone ring is a great value at $249 and green is the color of the August birthstone, Don’t you think it will make a perfect B-day gift?! Don’t push price – push the occasion and create a fun shopping experience! Greg Weiss, G.G. (GIA) Director of Jewelry Operations
VOL. 2 ISSUE 8
AUGUST 2022
STORE RANKING
2022 HIGHEST JUNE NET REVENUE TOP 5 STORES IN JULY NET INCOME vs. BUDGET YTD
Store
Actual
TOP 5 STORES IN
NET REVENUE vs. BUDGET FOR JULY Store
Actual
Budget
Variance
Antigua
$59,665
$44,593
$15,072
USA, Kissimmee
$72,215
$59,336
$12,879
Dominica
$60,317
$54,020
$6,297
May Pen, Jamaica
$37,210
$30,980
$6,230
Cayman
$117,307
$111,887
$5,240
$459,33
$117,307 Cayman Florida, Kissimmee USA, Florida, St Cloud $72,215 Kissimmee Florida, Pleasant Hill Bahamas, Freeport
Freeport, $68,418 BahamasBahamas, Nassau Dominica, Roseau
Kingston, Barbados, Oistins $66,168 Jamaica $63,703
Dominica
$62,606
$60,317
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VOL. 2 ISSUE 8
AUGUST 2022
CHRISTMAS IN LAYAWAY CONTEST TOP 5 Store
Actual
Growth
MTD %
USA, Pleasant Hill
$125,172
$45,981
58%
Dominica
$53,443
$14,284
36%
TCI Downtown
$34,282
$15,737
85%
Grenada
$26,643
$10,094
61%
Mandeville Jamaica
$10,177
$4,895
119%
Our Christmas in July Layaway Promotion was a huge success! Congratulations to the top 5 stores who pushed for every inch and went the extra mile in yielding great results. Our company's overall layaway balance grew by 20%.
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VOL. 2 ISSUE 8
AUGUST 2022
STORE
RANKING$
4 LAYAWAY BALANCE TOP 10 - JULY
GOOGLE REVIEWS TOP 10
1
George Town, Cayman
$459,33
1
Florida, Kissimmee
940
2
Florida, Kissimmee
$263,900
2
Florida, St. Cloud
742
3
Florida, St Cloud
$252,758
3
Florida, Poinciana
456
4
Florida, Pleasant Hill
$179,320
4
Barbados, Bridgetown
418
$179,306
5
Jamaica, Kingston
407
$109,014
6
$75,119
7
Jamaica, May Pen
284
5 6 7
Bahamas, Freeport Bahamas, Nassau Dominica, Roseau
Jamaica, Montego Bay
367
8
Barbados, Oistins
$64,032
8
Grenada, St George's
245
9
Barbados, Bridgetown
$63,703
9
Barbados, Oistins
239
Antigua, St Johns
$62,606
10
Bahamas, Freeport
158
10
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JULY'S 1 2
Abianne Gayle Grand Cayman $47,986
Ricardo Maldonado Kissimmee, FL $38,846
Ruben Parra
3
Kissimmee, FL $35,899
4
Wilmar Mazo
5
Austin Reyes
St Cloud, FL $34,795
St Cloud, FL $32,557
BY SALES 6 7 8 9 10
Josue Santiago Guerrero
Pleasant Hill, Florida $31,592
Tena Wilson Marsh Montego Bay, Jamaica $26,294
Whitney Isaacs Grand Cayman $24,255
Kevin Ramos Olmeda Kissimmee, FL $24,144
Deandrea Rahming Nassau, Bahamas $22,675
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AUGUST 2022
ORAINE FAGAN STORE MANAGER MAY PEN
VOL. 2 ISSUE 8
GEORGIA GRAHAM ASSISTANT MANAGER MAY PEN
SHAVET STONE SENIOR SALES ASSOCIATE MAY PEN
Huge Christmas in July Win! Congratulations to Kerwin and the Cayman team with a big jewelry sale and by maximizing opportunities with our US to Caribbean Jewelry Inventory Program! ff 22dwt (86gr) 14kt solid diamond cut rope chain with Crown Pendant and 4cts of diamonds.
Sold for $9,375USD! Cost $4,823, Net Profit $4,552! Page 6
VOL 2 | ISSUE 8
AUGUST 2022
TEAM MEMBER SPOTLIGHT
Valecia Campbell joined our May Pen Jamaica team in 2021 as a Sales Associate. Her greatest professional accomplishment to date was being selected as Employee of the Month. Valecia shared with us that the best advice she's ever received is, it's not important where you started but how you well you finish.
Her Top 3 Goals for 2022 1) Meet my weekly targets 2) Make my customers happy by delivering exceptional service 3) Continue to make my family proud Fun fact about Valecia: I'm a DJ!
Josue Santiago joined Simple Pawn, Poinciana in 2022 as a Sales Associate. During our interview, Josue said the best advice he's ever received is, never ruin a good day by thinking about a bad yesterday and you should always strive to be better than you were yesterday.
His Top 3 Goals for 2022 1) Create a better online presence for the store. 2) Stay in the Top 5 ranking 3) Build a larger personal clientele. Fun fact about Josue: I'm probably the only Latino that doesn't know how to dance Salsa. I do a good job at pretending that I can. Page 7
VOL 2 | ISSUE 8
AUGUST 2022
TEAM MEMBER SPOTLIGHT Ingrid Jones is the newest member to our Cayman team. She joined two months ago and serves in the capacity of Sales Associate. Ingrid loves her job and is enjoying the experience so far.
Her Top 3 Goals for 2022 1) To learn more about the industry and business model. 2) To be ranked among the top 10. 3) Continue to grow professionally Fun fact about Ingrid: she enjoys spending quality time with her family. Zavier Joseph has been with the company for seven and a half years and currently serves in the capacity of Store Manager for Antigua. He was promoted to manager this year and has hit all budgets so far. Zavier and his team secured the number 1 spot for June for net income and top ranked among the top 4 YTD in the company.
His Top 3 Goals for 2022 1) For my store to secure the number 1 spot 2) Help my staff rank among the top 10 3) Grow our loan book Fun fact about Zavier: Like Valecia ,he's also a DJ and enjoys creating social media content. Page 8
VOL 2 | ISSUE 8
AUGUST 2022
CELEBRATIONS
AUGUST BIRTHDAYS WORK ANNIVERSARIES Toudian Young - August 2 Destiny Holder - August 2
Robert Ramsingh - August 2 - 5 Years Deandrea Rahming - August 3- 5 Years
Tionne Collie - August 8
Takisha Williams - August 3 - 2 Years
Keisha Dricketts - August 9
Nathania Wright - August 4 8 Years
Ingrid Jones - August 12
Shanique Wright - August 8 - 5 Years
Lavern Osbourne- August 19 Robert Ramsingh - August 19 Takisha Williams - August 21
Chervon Joseph - August 20 - 4 Years Michael Hunter - August 20 - 4 Years Jazzell Hernandez - August 26 - 3 Years Page 9
Employee Engagement Equals High Performance and Growth
Think of two or three businesses that you love to visit frequently because of the outstanding service you receive from the employees of that particular business. Maybe it is the locally owned hardware store with the super friendly staff or it could be the boutique at the mall that makes you feel like a celebrity when you visit. Or, like me, Chick-fil-A comes to mind. The businesses that come to mind for you most assuredly share one common trait, they have engaged employees. All great companies have engaged employees so it should be no surprise that at Cashwiz/Simple Pawn we are dedicated to growing our businesses based upon the firm foundation of a team of highly engaged employees. As you all know, we are growing and looking for Acquisitions. This all cannot be done without the engagement of everyone involved. Currently, we are building stores in Jamaica, The Bahamas and looking for site real estate for another store in Cayman. We are also looking to put our first store in St. Martin. We have a multiple-store organic growth plan over the next 2 years and are constantly looking for opportunities. But all this is not possible without great teams, green and clean stores, and the development of future leaders through. As John Thedford has often noted, there are no unimportant jobs in our company. Keith Sexton
AUGUST WEBINAR SCHEDULE August 1st Simple SLA Attributes August 8th Improving Customer Loyalty August 15th Diamond Basics 101 August 22nd Diamond Basics 102 August 29th Buying for Profit
Have you received your new Lead Logbook? Call Jackie Garcia for your copy!
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AUGUST 2022
OUR VISION
To be the largest and most profitable chain of pawn stores in the world.
PURPOSE
Best at whatever we do; because our family, customers, community, & company deserve it.
CORE VALUES
Great Teams Excellence in Every Role Green and Clean Open Culture of Trust and Accountability Celebrate Our Accomplishments
VOL. 2 ISSUE 8
Your Corporate Support Team John Thedford—Chief Executive Officer Gethin Huckle—Chief Financial Officer David Johns—VP of Human Resources Joe Genovese—VP of Operations Keith Sexton, Director, Corporate Development Jennifer Kanistras—Director, Corporate Administration Greg Weiss - Director, Jewelry Operations Samantha Miller—Human Resources Generalist Chyna Broderick - Sr. Recruitment Coordinator Alison Verni—Controller Nanci Wynn—Accountant Leslie Matthews—Payroll Accountant Debbie Smith—Bookkeeper Jackie Garcia—Training Coordinator
Corporate Office Address
625 Main Street Windermere, Florida 34786 Tel: (321) 424-5919