JEWELRY TRAINING

Jewelry Sales

PUT IT ON AND MAKE MORE SALES!

All Retail Studies show that when customers touch, hold and wear items they are considering purchasing, they are far more likely to buy it.

When showing a bracelet to a customer, always open it and hold it near their wrist to put it on them; it is natural for the customer to move their wrist closer to you when you do this.

When showing a chain, don’t ask them to try on; say something like, "Here, try this on. It’ll look great on you!” Then get the counter mirror so the customer can see it on themselves.

If a man is shopping for a female, get one of our female team members to “model” it for so they can picture it on the recipient.

Using these types of techniques will increase the customers emotional attachment, makes their shopping experience more fun, and absolutely increases the odds that they will buy the item!

Now go put some jewelry on your customers and make more sales!

Greg Weiss, AJP, G.G. (GIA), Director of Jewelry Operations

OR7 $50,000 Sale with $45,000 profit!

OR5 $14,000 Sale with $7,000 profit!

HC1 $4,140 Sale with $2,640

Congratulations on the top 3 Home Runs!!! Best teams in the world! profit!

April Birthstone DIAMOND

Diamonds have been prized since the 4th Century BC, mostly for their unique look and the fact that they are the hardest natural substance known and can only be cut with other diamonds The name Diamond name comes from the Greek word "adamas," which means “invincible” or “unbreakable ” Diamond is also unique as it is the only gemstone formed from a single element known as Carbon, yet it does not have “carbon spots” inside of it, but often contains little black diamonds and other gemstones that get trapped inside during its formation 200 miles below the surface of the planet, that gets brought to the surface through Super Volcanoes that erupt every 100,000 to 200,000 years.

Gem quality diamonds are very rare, with most mines yielding 2 grams (1ct) of diamonds per every 40,000 pounds of earth mined Only 2 out of 10 diamonds mined are attractive enough to be used in jewelry, the rest are used for industry Diamonds come in all colors of the rainbow, with white to off white being the most common colors used in jewelry. While “colorless” diamonds are the rarest color & highest value out of the normal white to yellow & brown tones, “Fancy” colored diamonds like Blue, Red, Purple, Green Orange, etc are the rarest and most valuable colors and cost Millions of dollars per carat! Many ancient civilizations believed that diamonds were lightning becoming real when it struck the Earth Perhaps this is the reason that diamonds have often been associated with great healing powers Old legends stated the diamond could cure disease, be an antidote to poison and provide protection against the plague Some claim that wearing it will give you longevity, strength, beauty and happiness The first diamond engagement ring on record was given by Archduke Maximillian of Austria to his betrothed, Mary of Burgundy, in 1477. Diamonds are found in Africa, Russia, Canada, Australia and in small quantities in several South American countries