March 2022 by SME Channels

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Ajay Sehgal to Lead Lenovo’s India Commercial Business /08 www.smechannels.com

India’s leading IT magazine for channel business VOLUME 13 | ISSUE 01 | PAGES 84 | MARCH 2022 | RS. 20/-

PARTNER CORNER / 27

GoTo Announces Partner Award Winners at India Partner and Global System Integrators Summit

GUEST ARTICLE / 32

Automation will enable Mid-market Enterprises to grow in the New Digital World.

TECH PREDICTION / 67 Tailored to Fit Customer Preferences.

Simpler, smarter Wi-Fi Blazing fast, easy setup, enterprise-grade security At a cost that won’t break the bank

*Now with a 2-year warranty for Instant On Access Points

For more details contact: marketing@savex.in

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Microsoft Announces Microsoft Cloud Partner Program /08 www.smechannels.com

India’s leading IT magazine for channel business VOLUME 13 | ISSUE 01 | PAGES 84 | MARCH 2022 | RS. 20/-

GUEST ARTICLE / 17

How E-Governance will play an important role in India’s infrastructural development

SME CHAT / 28

With the Partners All the Way

PARTNER CORNER / 65

Ingram Micro Cloud Continues Global Expansion with Launch of AWS Platform Availability in India

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Cloudflare and CrowdStrike Expand Partnership Pg: 16 www.smechannels.com

India’s leading IT magazine for channel business PARTNER CORNER / 25

TECH CORNER / 26

Acronis Hosts #CyberFit Summit Singapore with Partners.

AMD Continues Driving High Performance Cloud Computing.

SECURITY / 66

Combatting Sophisticated Threats.

MY EXPERIENCE EDITORIAL

PARTNER BUSINESS THROUGH 2022 SANJAY MOHAPATRA

sanjay@smechannels.com

Dear Friends Welcome to FY 2022! This is the last month of the year 2021. To me no one is much bothered about if the year ends with red or blue because they have seen the last two years differently and unexpectedly. No one was of opinion and in their wildest imagination that things would be normal before mid of 2022, which is good thing for all of us. The early sign is that business is as usual and better than the previous year. When I am writing this piece, I can see the happiness among the partners. Apart from being in the market which has opened up, they are seeing good traction now and their optimism is high for the next year. The complaint I am hearing from the partners, which is of course a good sign for the industry growth, is that there is a huge employee transition. People are changing their jobs aggressively now than earlier. IBM’s offshoot Kyndryl is now a separate company and have aligned with most of the OEMs who are competition to IBM. Now the point is that where the opportunity is huge in the market? No idea as we are still in the pandemic? Secondly, the company aligned with all the large companies in the competition in the space of application, data, AI, Cloud Services, Core Enterprise, implementation services, Digital Workspace, Network & Edge, Security and resilience, etc. I do not think any other company in the history of information technology have achieved these feet of flattening the competition and being partner to all the brands creating a democratic way of looking at the competition. They are now offering customers the choice of OEM from them, and I believe they have people to justify positioning of each product or brand. The company became independent of IBM in the second quarter of 2021 and since then it has been growing thick and fast in building capability and capacity. The investors of the company are so confident that event if there is pandemic, they invested into this new entity and set example for others. They must have assessed the situation, but it was not so conducive on the face of uncertainly. This is what differentiates a great company from a good company. The learning for all of us no time is good time to start anything. The other thing is that this is right time to invest in relation building and acquiring capability. Partner business through 2022 is going to be great one if they keep on learning adding certifications.

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Micron 7450 NAND Data Center SSD Micron 7450 SSD for Data Centers with NVMe delivers quality-of-service (QoS) latency at or below 2 milliseconds, a wide capacity range. The device features broad set of form factors to meet the needs of demanding data center workloads. This new data center SSD from Micron includes Micron’s NAND that contains 176 layers of storage cells and CMOS-under-the-array technology, to deliver an efficient design. Integrated with Micron’s own DRAM, internally developed SoC and associated firmware, this vertically integrated SSD helps to rapidly respond to customer needs in the market and support strengthened device security.

FEATURES: THE 7450 SSD ACHIEVES LATENCY AT OR BELOW 2 MS FOR 99.9999% QOS IN COMMON, MIXED, RANDOM WORKLOADS— DRIVING UP PERFORMANCE IN DATABASES. FINAL WORDING: THE NEW MICRON SSDS OFFER SELF-ENCRYPTING DRIVE FUNCTIONALITY AND MICROSOFT EDRIVE OPTIONS THAT HELP SAFEGUARD AGAINST DATA BREACHES AND TAILOR SECURITY TO SPECIFIC DATA PROTECTION REQUIREMENTS.

HPE

DATA IS AT THE

HEARTOF EVERYTHING

ROOP KUMAR .P COUNTRY CATEGORY MANAGER HPE STORAGE & BIG DATA HEWLETT PACKARD ENTERPRISE, INDIA

DATA IS AT THE HEART OF EVERYTHING

ith accelerated adoption of digital transformation, enterprises witnessing exponential growth in data, so it is important for enterprises to unleash the power of data with “Data-First” as a key principle. However, organizations are facing multiple data related challenges around data ingestion; collection; operations, management, protection/security and mainly getting actionable insights in real-time. HPE unified data operation vision simplifies the data management strategy and homologies the data life cycle

operations. Hybrid cloud is the way forward across enterprises, but successful implementation is a challenge. HPE Data Services Cloud Console helps to ensure uniform experience and seamless movement of data across on-premises and public cloud workloads and ensure security for workloads in a distributed architecture – edge to core to cloud. Enterprise do have mixed workloads at distributed locations in their IT environment, some workloads need high performance/low latency, and some workloads are capacity heavy.

HPE Alletra cloud native infrastructure gives cloud agility & provides 100% availability guarantee* for the mission critical workloads. With increasing cyber-attacks in last couple of years ransomware attacks, and outages are the biggest availability threats to an organization. With HPE Zerto modernize data protection an effective disaster recovery plan and solution in place, organizations become resilient and can easily resume operations with low RPOs/RTOs and or at an alternative site.

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contents

Trusted Advisor of Channel Business

VOLUME 13 ISSUE 01

2022

MAR er Cov ry o t S

Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Sub Editor: Nidhi Shail Content Editor: Manash Ranjan Debata Designer: Shadab Khan Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Vaishali Shukla Circulation and Printing: Rajkumar Hansa SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 / 8587835685 sanjeev@smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 Mumbai Tahmeed Ansari 2, Ground Floor, Park Paradise, Kay-Bees CHS. Ltd.,Opp. Green Park, Oshiwara, Andheri (west), Mumbai - 400 053. Ph. +91 22 26338546, Fax +91 22 26395581 Mobile: +91 9967 232424 E-mail: Info@smechannels.com Kolkata S Subhendu BC-286, Laxmi Apartment, Kestopur Kolkata-700101 Phone: 9674804389 EDITORIAL OFFICE

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Delhi: 6/103, (GF) Kaushalya Park, New Delhi110016, Phone: 91-11-41657670 / 46151993 info@ smechannels.com Bangalore

/ 18

#28/1, 3rd Floor, Sri Lakshmi Krupa, Near

As the India Security market remains in the eye of significant cyber exposure buoyed by a tech-centred Union Budget, we embark upon making an incisive analysis of the threat landscape.

PARTNER CORNER

Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 E-Mail info@ accentinfomedia.com

ACRONIS / 25

“Acronis Hosts #CyberFit Summit Singapore with Partners.”

TECH CORNER

Printed, Published and Owned by Sanjib Mo-

AMD / 26

hapatra

“AMD Continues Driving High Performance Cloud Computing.”

SECURITY SONICWALL / 66

“Combatting Sophisticated Threats.”

Place of Publication: 6/101-102, Kaushalya Park, Hauz Khas

more inside Editorial~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 04 Snippets~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 08 Innovative Product ~ ~~~~~~~~~~~~~~~~~~ 78

New Delhi-110016

Phone: 91-11-46151993 / 41055458 Printed at Karan Printers, F-29/2, 1st floor, Okhla Industrial Area, Phase-2, New Delhi 110020, India. All rights reserved. No part of this publication can be reproduced without the prior written permission from the publisher. Subscription: Rs.200 (12 issues) All payments favouring: Accent Info Media

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Pvt. Ltd.

2022 SonicWall Cyber Threat Report Actionable cyber threat information SonicWall RTDMI Gets Smarter, Faster, Better

Targeted phishing attacks

Malicious PDF Rises Ransomware’s Savage Reign In 2021, SonicWall threat researchers observed 623.3 million attacks globally.

In 2021, malicious PDFs rose 52%. This represents a signiﬁcant increase from previous trends.

In a recent SonicWall survey, 77% of the executives rated targeted phishing attack as the key concern amongst various cyber threats. Business email compromise was another key concern.

In Q4, RTDMI found more never-before-seen malware variants than in any quarter since its introduction in 2018. A total of 442,151 never-before-seen malware variants were identiﬁed in 2021, a 65% increase year-over-year

To know more about the cyber threats you and your customers face every day, read the 2022 SonicWall Cyber Threat Report

DOWNLOAD NOW https://www.sonicwall.com/resources/white-papers/2022-sonicwall-cyber-threat-report/

SNIPPETS PRODUCT | CHANNEL | CONSULTING | SERVICES

for more log on to smechannels.com

Ajay Sehgal to Lead Lenovo’s India Commercial Business Lenovo has appointed Ajay Sehgal as the Executive Director for India Commercial Business. Ajay will be responsible for driving growth for the overall Lenovo India Commercial PC and Smart Devices business. In addition, he will anchor the GTM transformation for the Infrastructure Solutions and Services & Solutions businesses. Ajay has more than two decades of experience in various fields including telecommunications, information technology, and office automation industries. He has also hands-on experience in the design and deployment of business strategies, building new businesses, M&A execution, digitalization, distribution, and brand building leadership, across the consumer and enterprise go-to-market segments. Prior to joining Lenovo, Ajay

worked with Vodafone as Executive Vice President, Enterprise Business. At Vodafone, he was responsible for driving growth and was responsible for P&L, market share, revenue and customer experience. He also led the digital telco agenda for the organization. Earlier, Ajay had a stint with HP India as well as with Xerox. He has handled multiple leadership positions across the PC and printing solutions businesses. On the new appointment, Shailendra Katyal, Managing Director, Lenovo India, said, “Companies large and small are accelerating their digital transformation, and are seeking trusted partners to help them navigate this exciting transition. I am excited to have Ajay take up this critical role as we invest in this important growth area.”

Microsoft Announces Microsoft Cloud Partner Program Microsoft’s State of the Partner Ecosystem took place today, where the company officially announced the evolution of the “Microsoft Partner Network” to the “Microsoft Cloud Partner Program”, and will be in effect from October 2022. This marks the first material change to Microsoft Partner Network in 15 years. The Microsoft Partner Network is comprised of more than 400,000

SME CHANNELS MARCH 2022

global organizations and these partners are essential to how Microsoft delivers innovative products and services to customers around the world. Beyond the name, the programmatic changes better reflects the ongoing transition of business operations to the cloud, the way customers buy today, and how Microsoft intends to support partners in the future. It aligns Microsoft

partners’ go-to-market motions with the way customers buy today. The Microsoft Cloud Partner Program covers all partners in the company’s ecosystem, whether they build and sell services, software solutions or devices. The Program is focused on proficiency in six solution areas aligned with the Microsoft Cloud, which includes Data and AI (Azure), Infrastructure (Azure), Digital and App Innova-

tion (Azure), Business Applications, Modern Work and Security. The new program marks a shift to two qualifying levels to help customers better understand a partner’s capabilities.

SNIPPETS

Rackspace Technology Expands Strategic Partnership with Cloudflare

Micron 7450 NAND Data Center SSD

Rackspace Technology today announced an expanded strategic partnership with Cloudflare to offer expert services for Cloudflare Zero Trust, to help businesses reach their cloud-centric goals faster, support remote workers, and provide a Secure Access Service Edge (SASE) for their cloud applications, data, users, and devices. Rackspace Technology is offering managed services for Cloudflare Zero Trust through the Rackspace Elastic Engineering for Security portfolio which is available to customers globally. “We want to forge partnerships that really bring best-in-class cloud solutions to our customers. Our cloud-first delivery model supports businesses globally as they transform their networks, modernize applications, and now to help adopt zero trust security architectures,” said Gary Alterson, Vice President of Security Services for Rackspace Technology. “We are partnering to evolve our service models with Elastic Engineering support for Cloudflare Zero Trust to meet the demands of our customers for expert guidance on zero trust cloud architectures.” “We are delighted to join hands with Cloudflare, and look forward to collaborating with them on their Zero Trust initiative. This partnership comes at a time when businesses across the globe are facing major cybersecurity threats post-pandemic.

Micron 7450 SSD for Data Centers with NVMe delivers quality-of-service (QoS) latency at or below 2 milliseconds, a wide capacity range. The device features broad set of form factors to meet the needs of demanding data center workloads. This new data center SSD from Micron includes Micron’s NAND that contains 176 layers of storage cells and CMOS-under-the-array technology, to deliver an efficient design. Integrated with Micron’s own DRAM, internally developed SoC and associated firmware, this vertically integrated SSD helps to rapidly respond to customer needs in the market and support strengthened device security. The Micron 7450 SSD comes at a time when PCIe Gen4 is becoming the most widely adopted SSD interface in servers. The product delivers advanced NAND in a data center SSD and brings consistent latencies below 2 milliseconds, critical to enabling quality of service in scale- out data center workloads. It reduced latency, offers diverse mix of capacities and form factors, safeguards the data center and supports open compute project.

Gartner Forecasts India End-User Spending on Security and Risk Management to Grow 9.4% in 2022

EXECUTIVE MOVEMENT

Security and Risk Management End-User Spending for All Segments in India, 2021-2022 (Millions of U.S. Dollars)

Market Application Security

2021 Spending

2021 Growth (%)

118

25.1

2022 2022 Spending Growth (%) 140

18.5 41.9

46.3

Consumer Security Software

139

5.1

140

0.3

Data Security

120

22.9

141

17.6

Identity Access Management

212

13.6

230

8.8

Infrastructure Protection

301

17.8

344

14.4

Integrated Risk Management

128

33.2

169

31.9

Network Security Equipment

316

7.2

345

9.3

1013

8.4

1058

4.4

Cloud Security

Security Services Other Information Security Software Total Spending

Source: Gartner (March 2022)

10 SME CHANNELS MARCH 2022

6.5

3.0

2385

12.2

2610

9.4

KASPERSKY PROMOTES SANDRA LEE TO MANAGING DIRECTOR, APAC

SCHNEIDER APPOINTS OLIVIER BLUM AS EXECUTIVE VP ENERGY MANAGEMENT ALLIED TELESIS APPOINTS JASON NADAR AS COUNTRY MANAGER FOR INDIA AND SAARC

PUBLICIS SAPIENT HAS APPOINTED ABBY GODEE AS ITS CHIEF EXPERIENCE OFFICER, EFFECTIVE MARCH 1, 2022

SNIPPETS

Matrix to Participate in PACC 2022 Matrix Comsec is participating in PACC 2022, to be held at Taj Resort & Convention Centre in Goa from 3rd to 6th March 2022. Matrix will be stationed at Stand Number 3B, at the Taj Resort and Convention Centre. Matrix will be showcasing its Video Surveillance and People Mobility Management solutions at the show. Matrix will display its products including, COSEC ARGO FACE – a product that supports multiple contactless credentials such as the face, smart cards, mobile phone using BLE. Matrix COSEC ARGO FACE delivers security through and through with high-end performance and ergonomic design. Unlike other devices, Matrix COSEC ARGO FACE boasts superior connectivity such as Bluetooth, Wi-Fi, PoE, and USB, topclass certifications, such as IP65 and IK06, making it suitable for outdoor applications. Another noteworthy entry from Matrix, at this year’s PACC, will be COSEC VEGA FAX – a Door Controller that offers flexibility to organizational operations. Built with precision engineering methods to blend aesthetics, connectivity, and reliability, this device easily integrates into the security framework. With its future-ready credential support and multiconnectivities, it can fit the requirements of organizations of all sizes.

NetApp Acquires CloudOps Automation Company Fylamynt NetApp has acquired Fylamynt, a venture-backed, innovative CloudOps automation technology company that enables customers to build, run, manage and analyze workflows securely in the cloud. Financial details of the transaction are yet to be disclosed. Organizations moving to and operating in the cloud need to be able to operate at speed and code their infrastructures. Applications must integrate with the services and workflows across their cloud environments. As the number of services and workflows increase, developing and maintaining these integrations and automations quickly becomes expensive, complex and time-consuming, requiring site reliability engineering (SRE) resources. Fylamynt addresses these challenges with its innovative low code, no code technology for cloud automation, enabling DevOps and SREs to scale, optimize and maintain their cloud operations at a fraction of the cost. “As NetApp has continued to establish itself as a leader in the cloud, the native integration of Fylamynt with Spot by NetApp will allow organizations to rapidly and reliably deploy Spot by NetApp services within their existing cloud environments,” said Puneet Gupta, managing director & VP India/SAARC, NetApp India Marketing and Services.

Nokia Ranked #1 in India’s Optical Networks Market: Omdia Survey Nokia continues to maintain its leadership position in India’s optical networks market for four rolling quarters from Q4 2020 to Q3 2021, according to Omdia, a leading independent global research firm. Nokia’s extensive range of optical products, designed to address the unique problems faced by the Indian service providers and enterprises, are the key reasons for its continuous market leadership. Nokia was the first vendor to introduce the optical line systems enabling operation over the C and L bands of the optical fiber spectrum (C+L band platforms), which doubles the network capacity over C-band only systems. Nokia’s optical transport systems also support a wide range of protection and restoration capabilities. Implemented in Metro as well as national long-distance networks across India, Nokia’s optical solutions ensure the quickest network restoration even in the case of multiple fiber cuts, thus helping Indian service providers address the problem of multiple fiber cuts at the same time.

Hitachi Vantara Rolls out New Hybrid Cloud Solutions Hitachi Vantara today rolled out multiple new hybrid cloud products and services that delivers agility, scalability, and flexibility for private and hybrid cloud operating models. The new cloud products include Virtual Storage Software Block (VSS Block), a softwaredefined data platform that extends Hitachi’s virtual storage platform to cloud native applications; VSP E1090, a next generation mid-range storage array with new virtual storage scale out capabilities; Hitachi Ops Center Clear Sight, an AI-driven cloud management tool to support Hitachi Virtual Storage Platform with simplified cloud-based reporting and analytics; Hitachi Cloud Connect, to deliver a near-cloud solution with deep integration into public cloud extending the data fabric to support cloud applications from the leading public cloud providers; and Unified Compute Platform RS, the latest hyperconverged “cloud in a box” offering and Hitachi’s cloud data protection appliance to ensure data security across hybrid cloud operating models.

12 SME CHANNELS MARCH 2022

Uniline Powers its Plastic Insulation Manf Plant, Commissions “Make in India” 7th Gen 500 KVA IGBT UPS Uniline Energy India has commissioned its state-ofthe-art 500 KVA TriPower UPS equipped with 7th Gen IGBT technology powering its plastic insulation and packaging manufacturing plant located at Bahadurgarh, Haryana. The Uniline Tripower series is a robust and reliable giant UPS targeted at the industrial sectors with varying Indian power conditions. Speaking to newsmen, Uniline’s Country Manager – Industrial Accounts, Rajeev Teotia said – “The UPS is the first of the total six UPS systems to be installed in this facility. This Tripower UPS was the preferred choice owing to its Indian power conditions specific customizations that have proven to be reliable in such industrial setups. The UPS is engineered to strongly focus on safeguarding the processes against outages & other electronic adversities” Uniline has lined up their latest UPS and Power Solution range around the company’s mission of providing “Innovations for the Indian Power Conditions, Engineered to Global Standards.” Through these line of products, the UPS and Power Solution company eyes Rs. 200 Crore in Enterprise, Industrial & Mission Critical Applications.

SNIPPETS

IceWarp Rolls out Lucrative Enterprise Email and Collaboration Solutions IceWarp India has rolled out its special pricing offer on Enterprise Email and Collaboration Solutions. The company is offering high discounts to lure businesses. This will help businesses to save up to 70% across plans. With Microsoft 365 expected to increase their pricing and Google announcing the end of ‘G Suite legacy free edition,’ IceWarp’s family of applications is expected to be a sought after option, because of their ‘only pay for what you use’ model. IceWarp provides users with a choice to customize their plans based on their requirements which makes its products and solutions a choice for enterprises – irrespective of their sizes – as cost-efficient email and collaboration solutions. IceWarp’s special pricing offer allows users to seamlessly switch from Microsoft 365 or Google Workspace or any other platform to IceWarp with the added advantage of paying for 12 months and enjoying 15 months of subscription.

KTR does Bhoomi Puja of Gateway IT Park Kandlakoya

3i Infotech has announced their first International Women’s Day virtual event from March 1st – March 8th, 2022, alongside this year’s global theme of ‘Break the Bias’. As the new 3i Infotech, they are focused at creating a culture of transparency and gender supremacy, while building on inclusivity beyond equality. The 4500 employees’ strong company is empowering women employees through their new program – ‘NuWE’, with the theme ‘Flying Above the Clouds’. The weeklong series will have engaging sessions featuring one expert per day. External curated speakers and experts from varied fields spanning technology, design thinking and innovation, marketing, finance and government sectors will speak at the event. The distinguished speakers for the event include Bhuvana Subramanyan, Chief Marketing Officer, Randstad India; Neha Bagaria, Founder & CEO, JobsForHer; Gargi Chatterjea, Executive Director, CESC Limited; Aruna Srinivasan, Customer Success Manager, VMware Tanzu; Divya Kumar, publisher of ‘Fungalore’ book series; and Zohra Chatterji, Non-Executive Independent Director, 3i Infotech.

MARCH 2022

Juniper Networks has acquired WiteSand, a provider of cloud-native zero trust Network Access Control (NAC) solutions. The deal brings a highly experienced engineering team and exceptional technology to Juniper, accelerating the company’s ongoing efforts to deliver a next-generation NAC solution as a key element of their award-winning AI-driven enterprise portfolio. “Both WiteSand and Juniper share a common vision of disrupting the antiquated NAC space with cloud agility and AI-driven intelligence,” said Sujai Hajela, EVP AI-Driven Enterprise, Juniper Networks. “Their premier NAC technology and renowned engineering team are the perfect complement to Juniper’s AI-driven enterprise portfolio, which was recently distinguished as a Leader in the 2021 Gartner Magic Quadrant for Enterprise Wired and Wireless LAN Infrastructure with furthest scores for both ability to execute and completeness of vision. When NAC is integrated with wireless assurance, wired assurance, WAN assurance, IoT assurance, and indoor location services under a common Mist cloud and AI umbrella, Juniper customers can deliver amazing experiences to their network users, from the client all the way to the cloud.”

The Ground Breaking Ceremony has been held for a New IT Park at North Part of the City at Kandlakolya Village in the state of Telengana. K.T. Rama Rao did the Bhoomi Puja of Gateway IT Park Kandlakoya and allotted letters to nearly 90 companies with 6,04,200 sq. ft area and 8516 employees. K.T. Rama Rao addressed a massive gathering of students and entrepreneurs in the audience immediately after the Bhoomi Puja of Gateway IT Park Kandlakoya. After the groundbreaking ceremony, KTR also unveiled a plaque to mark the occasion. KT Rama Rao also unveiled the logo of KITEA–Kompally IT Entrepreneurs Association. As part of the growth strategy in dispersion (GRID) across the state, a new IT park at Kandlakoya junction on ORR has been conceptualized as a gateway to Hyderabad. I am happy to lay the foundation today on the birthday of a Living Legend Telangana CM Sri KCR Garu, he announced.

3i Infotech hosts their first International Women’s Day event

14 SME CHANNELS

Juniper Networks Acquires WiteSand

CtrlS certified as a Great Place to Work for 2021 CtrlS Datacenters Ltd, Asia’s Largest Rated-4 Hyperscale Data Center and Managed Services Player has been certified as a Great Place to Work for the fourth year in a row. Keeping employees happy is a priority for the company. This has resulted in high employee satisfaction and lower attrition. It has had a very positive bearing on its customers reflecting in the net promoter score (NPS) of 70, which is regarded as the best in the industry. CtrlS has over 500 employees drawn from IIMs, IITs, NITs and other best technology & business schools. The organization practices Employee First philosophy which was reflected in its trust index score. The company was also assessed through cultural audit (people practice assessment) during the survey. The company has 80% of its employees who have been with it for over five years. The hiring process at CtrlS is aimed at attracting smart, knowledgeable, skilled, and motivated people who have the basic quality of working in teams and possess strong interpersonal skills.

SNIPPETS

Granicus Opens State-of-the-art Innovation Center in Bengaluru Granicus has opened their India Innovation Hub at Helios Business Park, Bengaluru. The new office space was inaugurated by Ranga Shetty, General Manager, Granicus India. The launch of the innovation center marks the entry of Granicus into India as a GovTech innovation leader. The center aims to focus on product innovations across several software disciplines to accelerate digital transformation for governments globally. As Granicus India will be a key engineering and operations center focussing on product innovation, the center is creating a competitive workplace that attracts and retains world-class talent. Granicus India features a team of engineers who are experts at developing massively scalable, highly secure systems that are purpose-built for government and civic engagement.

Canon Wins the BLI 2022 A3 Line of the Year Award from Keypoint Intelligence ImageRUNNER ADVANCE DX and uniFLOW Online recognised for supporting hybrid work environments with exceptional reliability, usability and data protection capabilities Canon has won the coveted Buyers Lab (BLI) 2022 A3 Line of the Year Award as well as the BLI Pick Award for Outstanding Cloud Output Management Solution from Keypoint Intelligence, the world’s leading independent provider of testing services and analytical information to the document imaging industry. The BLI 2022 Pick Award marked the fourth consecutive year that Canon’s uniFLOW Online received an outstanding cloud output management accolade. “We are truly honoured, once again, to be presented with the BLI A3 Line of the Year Award, and the Pick Award for Outstanding Cloud Output Management Solution in recognition of our innovation efforts,” said Mr. K. Bhaskhar, Senior Vice President – BIS Segment, Canon India “The wins reaffirm Canon’s commitment to delivering reliable devices and practical solutions to businesses operating in these changing times.

Government authorities are likely to see an increase in cyber warfare attacks: Holm Security Holm Security is backing the calls of the European Commission and Swedish Civil Contingencies Agency (MSB), who in recent weeks have urged government authorities to check their cyber security defenses for possible vulnerabilities in response to predictions of increased levels of cyberattacks. At the Munich Cyber Security Conference last month, the European Commission Vice-President Margaritis Schinas said that cybercriminals were targeting ‘ever more sectors and entities that are critical to the functioning of our economies and of our societies’. “Cyberattacks can pose a threat to our way of life by targeting government authorities that provide us with essential services that we take for granted. In the last few years, we have seen firsthand the impact of cyberattacks on companies like SolarWinds and the Colonial Pipeline.

India accounts for over half of 23,000 jobs posted by IBM in 2022, finds GlobalData International Business Machines Corp (IBM) is on a hiring spree. The US-headquartered company created around 23,000 jobs between January and March 2022* with 59% of such jobs posted in India. The increase in new job roles is also apparent in countries such as China, Japan, and the Philippines, finds GlobalData, a leading data and analytics company. Ajay Kumar Thalluri, Business Fundamentals Analyst at GlobalData, says: “IBM slowed hiring in Q4 2021 with new job listings slowing down. Come 2022, IBM appears to ramp up job adverts. Listings increased globally but in India around 13,500 new jobs were posted between January and March 2022. Most of such jobs were for software engineers, developers, and testers with skills in SAP, Java, Big Data, automation, and .NET, among others.” The increase in hiring comes at a time when the company opened IBM Security Command Center in India to manage cyberattack threats across the Asia-Pacific (APAC) region and expanded Security Operations Center in the country in February 2022, reveals an analysis of GlobalData’s Job Analytics Database.

DIGEST IIM LUCKNOW LAUNCHES EXECUTIVE PROGRAMME IN DATA SCIENCE WITH ERUDITUS IIM LUCKNOW HAS LAUNCHED ITS EXECUTIVE PROGRAMME IN DATA SCIENCE WITH ERUDITUS. THE EXECUTIVE PROGRAMME IS AN INTENSIVE NINE-MONTH PROGRAMME DESIGNED TO HELP LEARNERS BUILD A ROBUST FOUNDATION IN PRACTICAL BUSINESS DECISION-MAKING USING STATISTICS, INDEMAND DATA SCIENCE TOOLS, TECHNIQUES USING EXCEL AND R. DELIVERED THROUGH A BLEND OF ENGAGING LIVE ONLINE SESSIONS AND A THREE-DAY ON-CAMPUS IMMERSION AT THE IIM LUCKNOW CAMPUS, THIS PROGRAMME ENHANCES THE MANAGERIAL UNDERSTANDING OF THE TOOLS & TECHNIQUES USED IN DATA SCIENCE AND MACHINE LEARNING; HELPS PROFESSIONALS DEVELOP SKILLS TO STRATEGICALLY TAKE DATA-DRIVEN AND REAL-TIME ORGANISATIONAL DECISIONS. THE PROGRAMME CURRICULUM IS ALSO DELVES TO MAKE LEARNERS FAMILIAR WITH THE CONCEPTS OF STATISTICS REQUIRED TO MAKE STRATEGIC AND EFFECTIVE BUSINESS DECISIONS AND HELPS ATTAIN IN-DEPTH UNDERSTANDING OF DATA STRUCTURE AND DATA ANALYSIS.

ONVIF CELEBRATES 10TH ANNIVERSARY OF THE PROFILE CONCEPT AT ISC WEST 2022 ONVIF, THE LEADING GLOBAL STANDARDIZATION INITIATIVE FOR IP-BASED PHYSICAL SECURITY PRODUCTS, IS CELEBRATING 10 YEARS OF ONVIF PROFILES BASED ON THE PROFILE CONCEPT. FROM THE FIRST PROFILE, PROFILE S IN 2012, TO THE MORE RECENT PROFILE M INTRODUCED IN 2021, THE PROFILE CONCEPT HAS ENABLED PRODUCT CONFORMANCE AND WIDESPREAD INTEROPERABILITY BETWEEN PHYSICAL SECURITY PRODUCTS FOR THE LAST DECADE. ONVIF PROFILES WILL BE HIGHLIGHTED AT THE ONVIF BOOTH L0 AT THE UPCOMING ISC WEST 2022 SECURITY EXHIBITION FROM MARCH 23-25 IN LAS VEGAS.

IISC INKS MOU WITH AJIT AND SARAH ISAAC TO SET UP CENTRE FOR PUBLIC HEALTH THE INDIAN INSTITUTE OF SCIENCE (IISC), BENGALURU, INDIA’S PREMIER INSTITUTE FOR ADVANCED RESEARCH AND EDUCATION, TODAY ENTERED INTO A MOU WITH MR AJIT ISAAC, FOUNDER AND CHAIRMAN OF QUESS CORP, AND MRS SARAH ISAAC, FOR ESTABLISHING A CENTRE FOR PUBLIC HEALTH AT THE IISC CAMPUS. MR AND MRS ISAAC HAVE COMMITTED A SUM OF INR 105 CRORE TOWARDS SETTING UP THIS CENTRE, WHICH WILL BE CALLED THE ISAAC CENTRE FOR PUBLIC HEALTH (ICPH), AND WILL BE A PART OF THE POSTGRADUATE MEDICAL SCHOOL, SOON TO BE ESTABLISHED ON CAMPUS. THE CENTRE WILL BE OPERATIONAL BY 2024 AND IS EXPECTED TO ENCOURAGE ASPIRANTS TO PURSUE CAREERS IN CLINICAL RESEARCH TO DEVELOP NEW TREATMENTS AND HEALTHCARE SOLUTIONS DRIVEN BY A BENCH-TO-BEDSIDE PHILOSOPHY.

SME CHANNELS 15 MARCH 2022

SNIPPETS

Vertiv Names Giordano Albertazzi President of the Americas Region Vertiv has appointed Giordano Albertazzi as President, Americas. Albertazzi most recently served as President, Europe, Middle East and Africa (EMEA) — a role that will be assumed by Karsten Winther, currently vice president of sales in EMEA. As President Americas, Albertazzi will have responsibility for the Americas business, leveraging his experience and successes in EMEA to elevate the strategic and financial performance of the Americas region. Albertazzi has been with the company for 24 years, the last six leading Vertiv in EMEA. In 2021 EMEA delivered organic sales growth over 18%, and improved adjusted operating profit margin by over 700 basis points. “Giordano is the right person to lead our America’s business and drive rapid execution on the actions we are taking to address current environment challenges. In EMEA, Giordano has demonstrated his ability to drive top line and bottom line growth through transformational efforts ranging from systems implementations to go to market initiatives.

L&T Technology Services Establishes Digital Twin Practice along with Microsoft and Bentley Systems L&T Technology Services has launched a next-generation IoT-based engineering practice on Digital Twins for the manufacturing and industrial sectors. LTTS has collaborated with Microsoft and Bentley Systems to establish a Center of Excellence (CoE) that will address and accelerate the Digital Twin and Digital Thread requirements of new-age manufacturing companies. Microsoft Azure’s scalable and secure platform provides the tech backbone to support global organizations seeking innovative, cloud-based solutions. Azure Digital Twins uses IoT spatial intelligence to create a digital representation of physical environments, thereby gaining insight to drive better products, optimize operations and costs as well as create greater customer experiences. By combining mechanical 3D simulation models with real control system logic, LTTS has been able to devise and create highly interconnected and dynamic digital twins for many manufacturers across the globe.

Happiest Minds Enters Strategic Partnership with OutSystems Happiest Minds has entered into a strategic partnership with OutSystems, a leading player in the low-code application development market. Happiest Minds and OutSystems share the vision to transform how enterprise software is delivered to their customers. This partnership will add state-of-the-art low-code platform to Happiest Minds’ portfolio, enabling companies to develop, deploy, and manage omnichannel enterprise applications that run in the cloud, on-premise, or hybrid environments. “Happiest Minds Technologies has always had a customer-centric business approach. We continually equip ourselves with digital tools to meet the ever-changing demands of our ‘digitalfirst’ customers. This partnership is a major step towards providing enterprises with end-to-end automation and powerful low-code application development without the complexity and unproductive time spent on manual processes and hand-coding,” said Ram Mohan C, Executive Board Member, CEO, Infrastructure Management & Security Services, Happiest Minds Technologies.

Cloudflare and CrowdStrike Expand Partnership Cloudflare is expanding its partnership with CrowdStrike Holdings. Cloudflare is integrating its Zero Trust platform with CrowdStrike Falcon Zero Trust Assessment (ZTA) to give joint customers simple and powerful controls to ensure employees have secure access to applications wherever they are working. Through this integration, Cloudflare and CrowdStrike are bringing together world-class technologies to provide joint customers with Zero Trust capabilities that are unmatched in the industry. “Every business needs to protect users and teams no matter where they are or how they’re working,” said John Graham-Cumming, chief technology officer at Cloudflare. “Cloudflare’s Zero Trust platform delivers comprehensive protection to organizations of all sizes. Now we’re making it even easier for joint customers of Cloudflare and CrowdStrike to benefit from new combined security features for the connect-from-anywhere economy.” According to an October 2020 commissioned study conducted by Forrester Consulting, 76% of businesses are struggling to shift to a Zero Trust security posture due to complex user access needs.

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Whatfix Earns Great Place to Work-Certified Title for March 2022March 2023 Whatfix is now Great Place to Work-Certified in its first-ever participation in the survey. On the Trust Index survey ‘Taking everything into account, I would say this is a great place to work’, 87 percent of employees have shared a positive response. The Great Place to Work Trust Index Survey measures and seeks to understand employee experience on the following parameters: Credibility of the management, Respect for employees, Fairness, Pride and Camaraderie. Last week, the company inaugurated two new offices in Bengaluru and Gurgaon respectively, making a total of 4 offices overall in the country. Whatfix has a mix of over 700 employees from pedigree universities like IIMs, INSEAD, IITs, NITs, XLRI, MDI, IIITs, BITs, ISB and former entrepreneurs. Whatfix is on a high-growth journey of expansion in terms of its business, teams, and offices. Whatfix was also recently listed in Battery’s Highest Rated Cloud Companies to Work for list in association with Glassdoor. “Whatfix has built a strong and transparent work culture where employees are encouraged to express themselves and are provided with multiple growth opportunities to enrich their job experiences.

GUEST ARTICLE

HOW E-GOVERNANCE WILL PLAY AN IMPORTANT ROLE IN INDIA’S INFRASTRUCTURAL DEVELOPMENT E-Governance refers to the use of information technology and communication for governance. It ensures transparency in the information flow, helping in enhancing and redefining the social, environmental, and economic values. JITENDRA JOSHI, Director, Probity Soft PROFILE Jitendra Joshi has over 16 years of experience in IT with proven track record of playing key roles of Account Management, Delivery Management, and Solution Architecture of n-tire applications. He has work experience in various geographies including London, Paris and Pune. He has been the methodology expert for adapting Agile methodologies for onsite - offshore delivery model. His expertise lies in the following domain areas: Designing Architecture and building software Solutions OOAD, Java J2EE Agile Methodologies People Management Program Management Offshore Transition Enterprise Architecture

In the latest union budget, tabled on February 1, the government has given a massive push to the infrastructure sector and proposed an expenditure of more than Rs 10 lakh crore for the year 2022-23. Sound infrastructure is not only paramount for economic growth but is also essential to uplift the quality of life in the country and boost the opportunities for both enterprises and individuals. The union government has reinforced its commitment to using infrastructure as a force multiplier for sustained growth and focus on e-Governance to boost the ‘ease of doing business’ in the country for the development of the nation. Being in the vision for a long term, infrastructure is a key factor for faster economic growth and alleviation of poverty in any country but India it is more important as the demand is high due to large population and the resources are scarce. Infrastructure will improve the quality of life of the citizens by providing them better basic necessities including roads, water, drainage, electricity and transport. And why only to settle as basics, the adequate infrastructure in the form of road and railway transport system, ports, power, airports and their efficient working is also needed for integration of the Indian economy with other economies of the world.” The government should focus on the pillars of quality, cost and time for the success of infrastructure projects and e-Governance is the prime tool to raise the bar on these parameters. Infrastructure takes a lot of time to be developed over a period and delayed approvals restrict the timely growth. All the major and minor infrastructure projects are executed by contractor and sub-contractor companies who work for various government institutions. The onus is on Government organizations to ensure the projects meet the quality expectations, and are completed within the estimated cost and time. e-Auction is a major upgrade in India’s digital

governance ecosystem. e-Governance softwares not only allows the stake-holders to monitor the quality, cost and schedule but also control the deviations through continuous automated supervision, escalations and transparency. Thus, it can save hard earned tax payer’s money and reduce the deficit of the government. The saved money can be used for other welfare schemes, to eradicate poverty and further upscale the quality of life. It is a win-win situation and India can fetch best of both the worlds. There is a wide range of IT software products, including Works Management and Project Management systems, which provide in-depth visibility of cost and time performance on a continuous basis. Such instruments can improve the micro and macro management at various levels, with detailed insights to all stakeholders for corrective course of actions throughout the project, if needed. Internet of things (IoT) and supervisory control and data acquisition (SCADA) technologies provide accurate and continuous monitoring of real time quality and quantity parameters without any manual interventions. They provide the stakeholders like highway authorities, development corporations, smart cities a management information system of the quality delivered by the project work on a real time basis. Various SCADA technologies provide accurate, continuous information and insights of the quality and quantity vitals to the authorities, contractors and citizens giving real time monitoring and control.

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SME CHANNELS 17 MARCH 2022

COVER STORY

UNCLOGGED BY SANJAY MOHAPATRA sanjay@smechannels.com

As the India Security market remains in the eye of significant cyber exposure buoyed by a tech-centred Union Budget, we embark upon making an incisive analysis of the threat landscape.

s the pandemic swept through the globe, it triggered an acceleration in cloud migration and a shift to online operations amongst organizations and companies. Although it provided them with the flexibility to tide over the uncertain times, this massive digitalization brought along with it an unprecedented rise in cyberattacks and security breaches. Attackers realigned their tactics and techniques, including social engineering and exploited misconfigurations, to target cloud environments. This too pushed security-conscious organizations to uptick their security preparedness through the right combination of expertise, intelligence, and adaptive technology. As ransomware, credential theft and endpoint security issues become all-pervasive, leading cybersecurity war-

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riors moved to empower businesses to smoothsail today’s threat landscape. With rising ransomware cyberattacks on IT infrastructure, businesses have realized the importance of embracing zero tolerance for gaps in their security strategy. They are increasingly investing on strengthening their cybersecurity to secure their crown jewels and their valuable data. This has thrown open a big opportunity for cybersecurity players. The cybersecurity market is predicted to expand from USD 1.97 billion in 2019 to USD 3.05 billion in 2022, according to a PWC analysis. Manish Alshi, Head of Channels and Growth Technologies - India and Saarc, Check Point Software Technologies, “We have a robust product portfolio to provide any organization with the ability to conduct their business on the internet with the highest level of security. We address orga-

nizations’ most imminent cyber security needs based on three core principles i.e. Prevention-first approach, Gold Standard Management and Consolidated Solution.” “Over the next 12 months we’re looking to continue our impressive growth in India across all business sizes with a particular focus on the financial services industry, telecommunications and technology, healthcare and pharmaceuticals, manufacturing and the public sector. We’ll see a lot of opportunities around endpoint security, cloud security, identity and threat intelligence,” says Nitin Varma, Managing Director, India & SAARC, CrowdStrike India. As the India market remains in the eye of a major digital transformation buoyed by a techcentred Union Budget, SME Channels embarks upon making a review and an incisive analysis of the threat landscape and record the voices of the

COVER STORY

who’s who of the Cybersecurity industry. Increased Threat Perception According to a recent survey by Gartner, by 2025, 30% of critical infrastructure organizations will experience a security breach that will result in the halting of an operations- or mission-critical cyberphysical system. Worse, Gartner predicts that by 2025, cyber attackers will have weaponized operational technology. Similarly, the financial impact of CPS attacks resulting in fatal casualties is predicted to reach over $50 billion by 2023. Even without taking the value of human life into account, there will be significant costs for organizations in terms of compensation, litigation, insurance, regulatory fines and reputation loss. Organizations have become far more vulnerable to cyber threats because digital information

and technology are now so intensely integrated into day-to-day workings. The cyberattacks themselves, which target both information and critical infrastructure, are also increasingly becoming far more sophisticated. Krithiniwas Neelakantan, Channel & Alliances Leader, Palo Alto Networks, says, “As we continue on the path to becoming a fully digital economy, businesses will have to work round-the-clock to secure data, resources, and employees, all while working remotely.” Cyber-risk incidents can have operational, financial, reputational and strategic consequences for an organization, all of which come at significant costs. This has made existing measures less effective, and it means that most organizations need to raise the bar when chalking out their security strategy to stay ahead in the game. Our interaction with the leading lights of the

security industry has led us to affirm the potential risks and the innovation and sophistication in Cybersecurity solutions in the arsenal of cyber warriors. “IBM Security offers one of the most advanced and integrated portfolios of enterprise security products and services. The portfolio, supported by world-renowned IBM X-Force research, enables organizations to effectively manage risk and defend against emerging threats. Our innovative, AI-drive security capabilities are used by thousands of clients around the world, spanning SIEM, SOAR, data security, identity and access management, mobile security, fraud prevention and more,” says Prashant Bhatkal, Security Software Sales Leader, IBM Technology Sales, India/ South Asia. If we throw a cursory look at the threat landscape, some prominent trends will catch our atten-

SME CHANNELS 19 MARCH 2022

COVER STORY

“BASED ON OUR THREE CORE PRINCIPLES, CHECK POINT EFFECTIVELY ADDRESSES THE MOST IMMINENT CYBER SECURITY NEEDS OF ORGANIZATIONS.” MANISH ALSHI, HEAD OF CHANNELS & GROWTH TECHNOLOGIES - INDIA & SAARC, CHECK POINT SOFTWARE TECHNOLOGIES

tion. Let’s walk through them one by one one. Mounting Cybersecurity Risks with Work from Home The pandemic-induced remote working culture adopted by a high proportion of the workforce, which may continue post-pandemic poses significant new cybersecurity risks. This has emerged as one of the most talked-about new trends in cyber security. Compared to well-protected office environments, Home offices are often less protected. Centralized offices are usually well protected by secure firewalls, routers, and access management run by IT security teams, whereas traditional security vetting kept in place in home offices may not be as rigorous, with cybercriminals adapting new tactics to take advantage of this. Most employees use their personal devices for two-factor authentication. They normally have mobile app versions of instant messaging clients, such as Microsoft Teams and Zoom. This has significantly increased the risk that sensitive information could fall into the wrong hands. Edgar Dias, Regional Vice President of Channel and Partnerships for Asia Pacific at F5, Inc., says, “With hybrid work becoming the new default, critical corporate infrastructure and networks demand increasing protection from the rising cyberattacks. Employees using unsecured remote work endpoints, bypassing VPN usage, and misconfigurations in the cloud applications are proving to be an emerging threat that traditional methods like passwords and IP-based controls are no longer sufficient to mitigate.” Focus on Security Challenges of Distributed Workforce With remote working in vogue, a critical cyber security trend for organizations is to focus on the security challenges of distributed workforces. This necessitates identification and mitigation of new security vulnerabilities, improving systems,

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implementing security controls, and ensuring proper monitoring and documentation. “In Hybrid working environment, employees have the liberty to work from home as easy as it is in an office setup. It has created security complexity while exposing organizations to a potential attack. This includes employee’s consumer devices - like home WiFi routers and smart TVs. Hence, organizations will be forced to address this complexity and decide how to balance corporate security without hampering employee satisfaction,” says Dr. Robert Blumofe, CTO, Akamai. “Enterprises need to align their business priorities with their security framework. Cyber resilience should be embedded into an organisation’s enterprise risk management strategy, with security leaders playing an active role in consulting during business decisions,” advises Balaji Rao, Country Manager, India & SAARC, Mandiant. The Internet of Vulnerable Things Increasing adoption of Internet of Things (IoT) has prepared favourable breeding ground for cybercrime. The Internet of Things makes a network of physical devices other than computers, phones, and servers, which connect to the internet and share data. Starting from wearable fitness trackers, smart refrigerators, smart household appliances to smartwatches, and voice assistants like Amazon Echo and Google Home – all comes under its purview. The IoT has been recognised as a specific threat. As per one estimate, by 2026, there will be 64 billion IoT devices in use around the world. The trend towards remote working is also fuelling its growth. Since the very nature of IoT makes it difficult to employ firewalls, antivirus, and other security applications to safeguard them, IoT attacks have among the discussed cyber-attack trends. “Channel Partner expertise will be crucial in helping CISOs understand the IoT estate, assess risk, and take the appropriate steps to secure the

“IBM SECURITY OFFERS MOST ADVANCED PORTFOLIOS OF ENTERPRISE SECURITY SOLUTIONS. PROVIDING ROBUST DEFENCE AGAINST THREATS” PRASHANT BHATKAL, SECURITY SOFTWARE SALES LEADER, IBM TECHNOLOGY SALES, INDIA/SOUTH ASIA network. Educating enterprises on Zero Trust the key to beat the IoT threat - and what they need to do to develop this framework will be instrumental in this scenario and also be a significant part of the partner role. Network segmentation through the implementation of physical and virtual firewalls will be essential in reducing the attack surface,” says Krithiniwas Neelakantan, Channel & Alliances Leader, Palo Alto Networks. Ransomware: Holding to Ransom A survey by the UK National Cyber Security Centre says three times as many ransomware attacks were conducted in Q’1 of 2021 as they were in the entire year of 2019. Another research by PwC suggests that 61% of technology executives expect this to increase in 2022. Although it has been there for almost two decades, Ransomware has driven new worries for IT security teams. Cybersecurity experts estimate that there could be over 120 separate families of ransomware doing the rounds. Nitin Varma, Managing Director, India & SAARC, CrowdStrike India, says, “This past year, we saw the rise of the double extortion ransomware model, in which threat actors will demand one ransom for the return of the data and an addi-

COVER STORY

“DUE TO FINANCIAL MOTIVATION, RANSOMWARE HAS BECOME THE NEW FACE OF ORGANIZED CRIME. IN 2022, IT WILL GET WORSE BEFORE THEY GET BETTER.” DR. ROBERT BLUMOFE, CTO, AKAMAI

“SMB CUSTOMERS WILL GET GREAT ADVANTAGE OF MSSP SERVICES AND NOT ONLY BRING EASE OF USE BUT ALSO GIVE THEM LESS PRESSURE ON CAPEX.” DEBASISH MUKHERJEE, VICE PRESIDENT, REGIONAL SALES APAC AT SONICWALL INC.

tional ransom on top to prevent the data from being leaked or sold. However, in 2022, we expect to see the extortion/exfiltration side of ransomware achieve even higher levels of sophistication, possibly with a shift away from encryption to a sole focus on extortion.” Cybercriminals have become very adept at hiding malicious code since it’s s relatively easy tactics to gain financial rewards, which has contributed to its rise. The pandemic and the ensuing digitization coupled with remote working has created new targets for ransomware attackers. “Ransomware was the dominant attack type against organizations in India, with the Sodinokibi and BitLocker ransomware groups accounting for most of these attacks. A common pathway for many of the attacks on Indian organizations was phishing attacks. This trend signals a growing need for security investments amongst Asian organizations including in India, particularly those in financial services and manufacturing, which together at nearly 60%, were the most-targeted industries in the region,” says Prashant Bhatkal, Security Software Sales Leader, IBM Technology Sales, India/South Asia. Extortion attacks involving stealing a company’s data and then encrypting it to deny access

and threats to release private data unless a ransom is paid has put organization in the harms way. The burden of this cyber threat is significant since sensitive private or organizational data is at stake, other than the undue financial burden of paying the ransom. Day by day Ransomware attacks are getting more sophisticated in their phishing exploits, making use of emerging technologies like machine learning. Oganizations that are ill-prepared for these in the near term will witness more such attacks. Cloud Migrations Have Upped the Risks As we have already discussed, the Pandemic triggered a massive cloud migration. Along with these came additional vulnerabilities. Thus vulnerability associated with the Cloud has emerged as one of the biggest cyber security industry trends. “The vulnerabilities exposed throughout the year have allowed attackers, for varying timeframes, to execute arbitrary code, escalate to root privileges, access mass amounts of private content, and even cross between different environments. In 2022, cloud services will also continue to witness more sophisticated attacks,” says Manish Alshi, Head of Channels and Growth Technologies - India and Saarc, Check Point Software Technologies. Balaji Rao, Country Manager, India & SAARC, Mandiant, says, “The Mandiant Cloud Architecture and Security assessment evaluates an organization’s current security state while prioritizing its cloud assets. The assessments enable companies to understand their threat and security controls that are unique to their cloud environment.” Apart from this, the widespread adoption of remote working too has drastically upped the requirements for cloud-based services and infrastructure, with considerable security implications for organizations. But the security vendors are taking notice to seize the opportunity.

“Aligned with the agile nature of cloud development and deployment, Check Point CloudGuard solutions provides holistic safety for network security, security posture management, workload protection, application security, and cloud intelligence etc. that enables us to deliver the ultimate solution for both cloud security practitioners and cloud DevOps,” adds Manish. “IBM’s revolutionary Cloud Pak for Security is an open security platform that brings together leading capabilities from IBM and other vendors to connect security data, tools and teams across hybrid cloud environments,” says Prashant Bhatkal, Security Software Sales Leader, IBM Technology Sales, India/South Asia. Although, the cloud services bestow a range of benefits, such as scalability, efficiency, and cost savings, they have become the prime target for attackers. Misconfigured cloud settings are a major reason behind data breaches and unauthorized access, insecure interfaces, and account hijacking. “With the operational agility and scalability that come from moving to the cloud, businesses are increasingly becoming targets of cyberattacks and sophisticated fraudulent threats. They are encountering massive challenges to protect their customer’s data from malware, SQL Injection, DDoS attacks, cross-site scripting, and botnet attacks,” says Dias. “With F5’s best-of-breed applications services, we help businesses securely migrate to multicloud environments. Our recently launched F5 Distributed Cloud WAAP (Web Application and API Protection) addresses all the security concerns of an app-centric world through end-to-end observability and manages the complex challenges of modern application security. By providing organizations valuable insights and telemetry across their distributed app infrastructure from a centralized interface, F5 protects businesses from data breaches and empowers them to deliver

SME CHANNELS 21 MARCH 2022

COVER STORY

“OUR CROWDSTRIKE ELEVATE PARTNER PROGRAM HELPS PARTNERS TO BETTER DETECT, INVESTIGATE AND RESPOND BETTER TO SECURITY THREATS.” NITIN VARMA, MANAGING DIRECTOR, INDIA & SAARC, CROWDSTRIKE INDIA

extraordinary, secure, and seamless digital experiences for their employees and end customers as they rapidly migrate to the cloud,” Dias adds. As per an estimate, the average cost of a data breach for an organization hovers around $3.86 million. This has called for effective measures to minimize cloud threats. “As organizations rapidly adopt cloud-native technologies, the detection of vulnerabilities will move from reactive to become proactive in 2022. This is because, risks identified in runtime are already exposed to attackers, and fixes applied in runtime will be overwritten with the next code deployment. The only way to achieve true cyber resilience is for cloud-native infrastructure to heal itself by codifying security throughout the development lifecycle,”says Kartik Shahani, Country Manager, Tenable India. AI Powering Cybersecurity Another important security trend has been the use of Artificial Intelligence (AI) to counter cybercrime by identifying patterns of behavior that signify something unusual taking place. The predictive powers of AI is harnessed to detect, counter or prevent attacks. More and more companies are investing in AI-powered solutions as part of their security spends to remain cyber secure these days. “We endeavor to solve the world’s greatest security challenges by bringing significant levels of automation and orchestration to the SOC through the use of Artificial Intelligence and Machine Learning,” informs Krithiniwas Neelakantan, Channel & Alliances Leader, Palo Alto Networks. “Cloud-ready security solutions must meet the same levels of agility, flexibility, and scale to meet the adoption needs, which also requires a great deal of automation and artificial intelligence (AI),”agrees Debasish Mukherjee, Vice President, Regional Sales - APAC at SonicWall Inc. “Check Point Software incorporates AI in its

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unified, multilayered security architecture to provide an ever-improving intelligent system that detects and prevents complex and sophisticated first seen attacks,” says Manish Alshi. “ThreatCloud, the brain behind Check Point Software’s threat prevention power, combines big data threat intelligence by Check Point Research, with advanced AI technologies, consisting of millions of IoCs and telemetry updated in real-time, to provide accurate prevention to all Check Point Software customers. ThreatCloud can detect and block never seen before threats and creates accurate verdicts that tag every request, email, file, SMS, and activity as either malicious or safe, to detect and block phishing attacks, malware, and vulnerability exploits. These verdicts are then fed to the entire Check Point Software portfolio, each product is able to harness this power,” adds Manish. Unfortunately, cybercriminals are also taking help of the benefits of AI, and new threats are emerging that use technologies like machine learning to bypass the protective shields. “Security models embedded with AI that constantly monitor and detect identities of humans and machine users help protect the organization’s data from unauthorized use,” says Dias. Akshat Jain, CTO & Co-founder, Cyware, says, “To ensure the security and integrity of their infrastructure, Cyware is equipping organizations with cyber fusion solutions that provide threat intelligence, security orchestration and automation, and situational awareness capabilities within a single, integrated platform that leverages advanced Artificial Intelligence and Machine Learning technologies to foster collaboration between siloed security teams while improving threat investigation and accelerating threat response.” According a recent Survey by Capgemini, twothirds of businesses now believe AI is necessary to identifying and countering critical cybersecurity threats, and nearly three-quarters of businesses are

“CYBER RESILIENCE SHOULD BE EMBEDDED INTO AN ORGANISATION’S ENTERPRISE RISK MANAGEMENT STRATEGY, WITH PROPER SECURITY CONSULTATIONS.” BALAJI RAO, COUNTRY MANAGER, INDIA & SAARC, MANDIANT

using or testing AI for this purpose. Supply Chains, the New Site of Attacks Going by recent high-profile attacks this past year, supply chains are very much on adversaries’ radar as a low-hanging attack vector. According to the 2021 CrowdStrike Global Security Attitudes Survey, more than 3 out of every 4 respondents (77%) have suffered a supply chain attack to date, and 84% of respondents are fearful of supply chain becoming one of the biggest cybersecurity threats in the next three years. While supply chain attacks are not necessarily new themselves, the recent rise in these types of attacks has essentially brought the genie out of the bottle. “Frankly put, supply chains are vulnerable, and adversaries are actively researching ways to take advantage of this. In 2022, we likely haven’t nearly yet seen the end of these attacks, and the implications for each one are significant for not only the victims but the victims’ customers and partners up and down the chain,” Nitin Varma, Managing Director, India & SAARC, CrowdStrike India. “Supply chain attackers take advantage of a lack of monitoring within an organization’s environment to perform any type of cyber-attack, such as data breaches and malware infections.

COVER STORY

Despite the high-decibel about cryptos, there is a darker side to them too. As hackers demand their ransome through cryptos to avoid detection, the digital currencies will help fund the hackers. “As more regulations are set down in markets across the world, cryptocurrency will strengthen the ransomware industry, leading to more high-level attacks on important infrastructures. As a result, businesses will need to focus on improving their cybersecurity frameworks, identifying their levels of cyber readiness, and closing any existing gaps within their security systems,” says Neelakant of Palo Alto.

“OUR CHANNEL EXPANSION PLANS INCLUDE ENGAGEMENT WITH OEMS, AIDED BY PARTNERSHIP WITH CLOUD SERVICE PROVIDERS LIKE MICROSOFT, AWS, ETC.” EDGAR DIAS, REGIONAL VP CHANNEL & PARTNERSHIPS, ASIA PACIFIC, F5, INC.

The well-known SolarWinds supply chain attack stands out in 2021 due to its scale and influence, but other sophisticated supply chain attacks have occurred such as Codecov in April, and most recently, Kaseya. The group demanded a ransom of $70 million to provide decryption keys for all affected customers,” says Manish Alshi, Head of Channels and Growth Technologies - India and Saarc, Check Point Software Technologies. APIs Becoming the Biggest Attack Surface APIs will be the biggest attack surface targeted by criminals if they’re not already. “The growth of API’s in all aspects of business, coupled with a lack of visibility into the attacks they face means that criminals can compromise organizations far easier and for far longer than better understood targets. Many organizations lack the most basic visibility into their own APIs, hence in 2022, we will see criminals target attack surface more regularly, and organizations will need to modify their security posture to mitigate these vulnerabilities,” says Dr. Robert Blumofe, CTO, Akamai. Cryptos Creating a Well-funded Adversary

Emergence of Zero Trust approach In order to arrest the surge in cyberattacks, many security vendors are advocating a Zero Trust approach. “Security“Deploying a Zero Trust approach coupled with web application firewalls and bot detection solutions with robust identitybased access control can help organizations block ransomware and DDoS attacks and secure multiple endpoints round the clock,” says F5’s Dias. Prashant Bhatkal, Security Software Sales Leader, IBM Technology Sales, India/South Asia, says, “Our industry-leading solutions simplify how organizations deploy a zero-trust architecture with the core principles of least privilege access; never trust, always verify; and assume breach.” Spotlight on Mobile app Security and Bot Prevention “86% of the data breaches occurring at the app level have put the spotlight on better protection of apps and the prevention of unwanted automatic web access in 2022,” claims Dias. Cyber-security Impacting Partnerships As someone has said a wall is only as strong as its weakest link, organizations have started to see every link in a supply chain as a potential vulnerability. This has led businesses to consider cybersecurity resilience and exposure as a determining factor before making partnerships. Gartner’s research predicts that, by 2025, 60% of organizations will use cybersecurity risk as a “primary determinant” while choosing who to conduct business with. Every partner that would have access to an organization’s data or systems in future will be rigorously vetted. Businesses that fail to answer questions about their cybersecurity arrangements will be left in the cold. Garner predicts that security rating schemes like SecurityScorecard, Black Kite, or UpGuard are all set to become as important to companies as credit rating agencies. Regulations Playing Catch up

With the cost of cybercrime to global economies crossing $6 trillion in 2021, regulators pull out all the stops to get on top of the situation. This may lead to higher penalties that currently only cover breach and loss will also cover vulnerabilities and exposure to potential damage. There could also be more laws concerning payments in response to ransomware attacks. More legal obligations may also be handed over to Chief Information Security Officers to restrict the impact of data thefts, losses, and breaches. Manish Alshi, Head of Channels and Growth Technologies - India and Saarc, Check Point Software Technologies, says, “Governments and law enforcement agencies changed their stance on organized ransomware groups in 2021, turning from preemptive and reactive measures to proactive offensive operations against the ransomware operators, their funds and supporting infrastructure. The major shift happened following the Colonial Pipeline incident in May which made the Biden administration realize they had to step up efforts to combat this threat.” Window of Opportunities for Partners As more businesses adopt the cloud, the demand for security services growing further, bringing new opportunities for the channel partner ecosystem by helping customers modernize their applications. “In fact, we saw double-digit growth in channel sales as solution-based selling thrived in 2021,” informs Dias. “Ecosystem partners are central to our growth strategy including IBM Security. We offer a wide array of flexible benefits to our partners which span across Sales,Pre-Sales, Marketing, Skill development & flexible financing Options,’ says Bhatkal. “We can further expect the acceptance of multicloud, distributed applications, and infrastructure as a code to come into mainstream conversations. The demand for solutions to deliver app services such as traffic optimization and security across multi-cloud environments will continue to surge over the next few years,” Dias predicts. Upskilling Partners “As a channel-driven organization, F5 is adapted to bringing our channel partners up to speed on the application & API security, availability & performance capabilities. We regularly conduct deep-dive sessions, workshops, webinars and share self-paced learnings resources through our partner portal to upskill our channel partner’s technology, practice, sales, and marketing teams. It enables them with knowledge and information to architect F5 solutions around customer requirements for optimum results,” informs Dias.

SME CHANNELS 23 MARCH 2022

COVER STORY

“WE PROVIDE PARTNERS WITH REGULAR BUSINESS PLANNING SESSIONS, ENABLEMENT, TRAINING CERTIFICATIONS AND MARKETING SUPPORT GENERATING VALUABLE LEADS FOR THEIR SALES TEAMS.” KARTIK SHAHANI, COUNTRY MANAGER, TENABLE INDIA “IBM Training provides access to digital badges and professional certifications for cybersecurity as well and Seismic is a central repository which offers enablement materials on demand where updated IBM sales enablement content and industry use cases for IBM Security are also available,“ says Bhatkal. “We also recently unveiled the IBM Security Command Center for Asia Pacific in Bengaluru which helps to train everyone from C-Suite to the technical staff on cybersecurity response techniques through highly realistic, simulated cyberattacks that build pressure. This enables partners to give clients a glimpse of what their worst day could look like and inculcate crisis leadership decisionmaking skills,” Bhatkal further adds. “We are also committed to bridge the vast cybersecurity skills gap that exists in our industry by working with an ecosystem of partners, industry associations and the government. To help fulfill the required specialized and relevant skills in various security domain, we intend to train 500,000 people in India over the next five years,” says Bhatkal. “We provide partners with a unique opportunity to bring valuable and innovative security solutions and services to end users. The CrowdStrike Elevate Partner Program was developed to help partners to grow their own next-generation endpoint protection business. The combination of our partners unique security expertise and CrowdStrike’s differentiated technology and unique partner program maximises growth and mutually increases revenues,” says Nitin Varma, Managing Director, India & SAARC, CrowdStrike India. “Tenable provides partners with regular business planning sessions, enablement, training certifications and marketing support generating valuable leads for their sales teams. On the technology front, we have bolstered our MSSP offering designed to provide customers with the flexibility

24 SME CHANNELS MARCH 2022

of choosing strategic, cost-effective solutions and custom services to help them to manage, measure and reduce their cyber risk. We introduced deal protection on subscription renewals at a time when many vendors are taking these direct,” says Shahani. Managed Security Service Providers (MSSPs) in Focus According to research, the global Managed Security Services Partner (MSSP) market size is projected to grow from USD 22.8 billion in 2021 to USD 43.7 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 13.9% during the forecast period. Debasish Mukherjee, Vice President, Regional Sales - APAC at SonicWall Inc., says, “In India, the MSSP market is set for robust growth in the next 5 years due to the strong digital push along with the surge in cybercrimes. Specially, SMB customers will get great advantage of MSSP services and not only bring ease of use but also give them less pressure on capex.” “More organizations are turning to Managed Security Service Providers (MSSPs) to cope with the rising number of threats and shortage of cybersecurity talent. “Resellers are expected to become more strategic with their offerings to have a piece of the pie. Instead of solely selling products, resellers are expected to expand their scope to include advisory-type services such as handling all the implementation and integration work across multiple vendors,” says Shahani. Flurry of Product Launches Newer challenges create newer opportunities and newer solutions. In line with this the security market witnessed a flurry of launches of new security solutions. “We have recently launched IBM QRadar XDR Suite. It is the industry’s first comprehensive extended detection and response (XDR) solution

that provides comprehensive visibility across security tools and data sources, whether in the cloud or on-premises, equipping security teams with the insights they need to act quickly,” informs IBM’s Bhatkal. “We recently added a suite of upgrades to Tenable.cs, offering continuous visibility to assess cloud hosts and container images for vulnerabilities without the need to manage scan schedules, credentials, or agents. It provides Frictionless Assessment and Nessus Vulnerability Assessment for cloud workloads as well as Tenable.io container Security,” says Shahani. Signing Off To sign off, although the threat landscape looks grim, it has raised the bar for security vendors and enterprises who have been lying complacent about their security preparedness. With regulations kicking in Ransomeware attacks will be better fought. Similarly, newer cloud-native solutions laced with new age techs like AL/ML will help address the security of online operations while protecting digital experiences. Technologies apart, this has created humongous opportunity for both security vendors and their Partners. The emergence of Managed Security Service will only get stronger and stronger as more and more SMBs embrace the cloud or simply want to strengthen their endpoint security. Since cybersecurity is a tech-intensive industry, Partner training and profitability will weigh heavily on Security vendors’ radar.

AKSHAT JAIN, CTO & CO-FOUNDER CYWARE

“WE HELP BUILD PLATFORMAGNOSTIC CYBER FUSION CENTERS COMBINING NEXTGEN SOAR TECH WITH THREAT INTELLIGENCE TO DRIVE COLLABORATIVE, STREAMLINED, & UNIFIED SECOPS WORKFLOW.”

PARTNER CORNER

ACRONIS HOSTS #CYBERFIT SUMMIT SINGAPORE WITH PARTNERS After success of 2020 and 2021, Acronis is ready to step into 2022 with a new resolve to bring in novelty to their strategy and market growth. Patrick Pulvermueller, CEO, Acronis, addressed the session and to the audience to a journey of growth. BY SANJAY MOHAPATRA sanjay@smechannels.com

ingapore company gathers experts at its headquarters from Cyber Security Agency of Singapore (CSA), AWS, NUS and others to discuss vision for Cyber Protection and the Cyber Protect Cloud Platform Acronis starts the Acronis #CyberFit Summit Singapore today – the last stop in the Acronis #CyberFit Summit World Tour 2021-2022, a series of industry events dedicated to bringing cyber protection to businesses everywhere. Building new data centers in the region, expanding its Singapore-based R&D team, innovating flagship cloud solutions for even better, intuitive cyber protection and bringing world-class experts together to share insights of the changing cyberthreats landscape – all aiming to allow Acronis’ regional partners advance their business even further in 2022. “We can’t wait to kick off 2022 with a bang at the Acronis #CyberFit Summit in Singapore,” said Patrick Pulvermueller, Acronis CEO. “2021 was a record-setting year in revenue growth and service providers who have made the choice to partner with Acronis. We also introduced over 300 new features to our solutions, bringing new opportunities to our partners. With this summit, the best of the best will gather and create a marketplace of ideas and talent, as we plan out paths for even bigger success.” For the last three years, Acronis pioneered the field of cyber protection as the first company to combine cybersecurity, data protection and management into one solution. But it’s the growing recognition by its partner network and industry experts, like Canalys, a leading global technol-

ogy market analyst firm, that bring the company forward. Acronis was recognized as a Grower in the Canalys Global Cybersecurity Leadership Matrix. “The Matrix assessed vendor performance in the channel, based on worldwide channel feedback into the Vendor Benchmark over the last 12 months, vendor feedback on channel program initiatives, and an independent analysis of each vendor,” explained Sheena Wee, analyst at Canalys. “As the entire world is increasingly at risk from different breeds of attacks, accelerating to universal all-in-one solutions is the only way to achieve truly complete protection,” continued Wee. “Attackers don’t discriminate when it comes to means or targets, so implementing strong and reliable security is no longer a ‘nice-to-have’, it’s a necessity and one of the most important steps businesses and consumers should employ to protect themselves.” 2021 by the numbers: some of the key milestones met globally and in Asia Over 20,000 service providers are using Acronis Cyber Protect to protect more than 750,000 businesses. Acronis cloud business in Asia grew by 72% in the number of workloads protected, and by 49% in number of businesses protected, the most impressive growth year over year. In addition to its business expansion, the company has been aggressively growing its workforce. Just in 2021, Acronis added 475 new employees – with the overall headcount increasing nearly 35% year over year, while the engineering force doubled. Not slowing down its pace, Acronis currently has 400 positions open globally across all the key departments. The company’s research and

PATRICK PULVERMUELLER

CEO, ACRONIS

“WE ALSO INTRODUCED OVER 300 NEW FEATURES TO OUR SOLUTIONS, BRINGING NEW OPPORTUNITIES TO OUR PARTNERS. WITH THIS SUMMIT, THE BEST OF THE BEST WILL GATHER AND CREATE A MARKETPLACE OF IDEAS AND TALENT, AS WE PLAN OUT PATHS FOR EVEN BIGGER SUCCESS.” development team accounts for the large share of open positions all around the world. l Acquisitions: In 2021, Acronis acquired Synapsys, just one of the several acquisitions made by the company during the last two years (2020 saw CyberLynx and DeviceLock, and 2019, 5nine).

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SME CHANNELS 25 MARCH 2022

TECH CORNER

DAN MCNAMARA,

SENIOR VICE PRESIDENT AND GENERAL MANAGER, SERVER BUSINESS AMD

“OUR EXPANDING PORTFOLIO OF NEXTGENERATION, CLOUD SOLUTIONS POWERED BY 3RD GEN AMD EPYC PROCESSORS FOR AWS UNDERSCORES THE GROWING ADOPTION OF AMD TECHNOLOGY IN THE CLOUD AND WE’RE EXCITED TO CONTINUE OUR WORK TOGETHER.”

AMD CONTINUES DRIVING HIGH PERFORMANCE CLOUD COMPUTING Amazon EC2 C6a instances use 3rd Gen AMD EPYC processors for 15% better compute price performance over C5a instances1 BY SANJAY MOHAPATRA sanjay@smechannels.com

MD announced the expansion of Amazon Web Services Inc. (AWS) AMD EPYC processor-based offerings with the general availability of compute optimized Amazon EC2 C6a instances. According to AWS, the C6a instances offer up to 15% better compute price performance over previous generation C5a instances for a variety of compute focused workloads. The C6a instances support compute-intensive workloads such as batch processing, distributed analytics, ad serving, highly scalable multiplayer gaming, and video encoding. This is the second AWS EC2 instance type powered by 3rd Gen AMD EPYC processors, following the release of the M6a instances. These instances continue the collaboration between AWS and AMD providing AWS EC2 customers access to the performance

26 SME CHANNELS MARCH 2022

and price performance capabilities of the latest generation of AMD EPYC processors. “AMD EPYC processors continue to offer a crucial solution for AWS customers that need access to powerful compute performance and cloud scalability for their workloads,” said Dan McNamara, senior vice president and general manager, Server Business, AMD. “Our expanding portfolio of next-generation, cloud solutions powered by 3rd Gen AMD EPYC processors for AWS underscores the growing adoption of AMD technology in the cloud and we’re excited to continue our work together.” “Amazon EC2 C6a instances, powered by 3rd Gen AMD EPYC processors, continue our collaboration with AMD, providing customers the ability to run compute intensive workloads,” said David Brown, Vice President, Amazon EC2,

AWS. “C6a instances deliver on AWS’s history of offering the latest AMD EPYC processors while enabling the best price and performance for AWS customers.” The C6a instances take advantages of AMD EPYC processor features including: • High core density – this enables up to two large instances sizes, 128 vCPUs and 192 vCPUs, the largest with 384 GB of memory, twice the size of the largest C5a instances • Always on hardware security – encrypts main memory to help protect the data sitting in the physical memory, • Compute Focused Performance – utilizing the ‘Zen 3’ core, the C6a instances enable up to 15 percent better price performance compared to the previous generation C5a instances • Networking / Bandwidth – C6a instances deliver up to 50 Gbps of networking speed and 40Gbps of bandwidth to the Amazon Elastic Block Store, more than twice that of C5a instances. C6a instances are generally available today in AWS US East (Northern Virginia), US West (Oregon), and Europe (Ireland) Regions, offer a variety of sizes including 2, 4, 8, 16, 32, 48, 64, 96, 128, and 192 vCPUs, and utilize Elastic Fabric Adapter on the 48xlarge size for low latency and highly scalable inter-node communication. AWS customers can visit the C6a instances page to get started.

PARTNER CORNER

GOTO ANNOUNCES PARTNER AWARD WINNERS AT INDIA PARTNER AND GLOBAL SYSTEM INTEGRATORS SUMMIT After changing the name from LogMeIn to GoTo, the rejuvenated organization has taken its partners into confidence and recognised them for their contribution to the growth of the company. These partners included Indian Channels partners and Global System Integrators. BY SANJAY MOHAPATRA sanjay@smechannels.com

oTo announced the winners recognized as top partners at the company’s India Partner and Global System Integrators (GSI) Summit. As businesses continue to support long-term flexible work, the right technology has become essential to support increased collaboration and communications for our customers. The event celebrated partners and GSIs for their contribution in empowering that change and facilitating GoTo’s customers’ continued shift to secure flexible work environments. GoTo’s Partner Summit Awards recognized these strategic partners selling remote support tools such as Rescue and Central. The winners were selected based on 2021 sales performance and were awarded to top partners who were able to consistently identify and collaborate with customers who benefitted from the full range of GoTo support solutions to continue making IT easy, anywhere. “Partners and GSIs have played a very important role in the growth of LogMein and would continue to be an integral part of the new GoTo. We are thrilled to recognize the greatwork of our top partners serving the unique needs of Indian businesses of all sizes, as well as the roleof GSIsin

accelerating our growth bybeing both an avid user of our solutions as well asintroducingand selling our solutions to businesses worldwide,” said Patrick McCue, Global Vice President of Global Partners, GoTo. “Launching GoTo and the new partner program was a result of listening to our partners and working with them to address what they were hearing in the buying environment. We’re confident the new GoTo and partner program will empower our partners to be successful at every stage.” 2021 India Partner Winners: • Top New Partner of the Year: SoftCell Technologies • Top Performer: SoftwareONE India • Top Producing Partner: Dixit Infotech • Top Deal: Dev Tools • Top Distributor: Technobind Solutions 2021 GSI Winners: • Rescue GSI New Partner of the Year: HCL Technologies • GSI Top Performer of the Year: Wipro Limited • GSI Remote Support Partner of the Year: Cognizant Technology Solutions

PATRICK MCCUE

GLOBAL VICE PRESIDENT OF GLOBAL PARTNERS, GOTO.

“LAUNCHING GOTO AND THE NEW PARTNER PROGRAM WAS A RESULT OF LISTENING TO OUR PARTNERS AND WORKING WITH THEM TO ADDRESS WHAT THEY WERE HEARING IN THE BUYING ENVIRONMENT. WE’RE CONFIDENT THE NEW GOTO AND PARTNER PROGRAM WILL EMPOWER OUR PARTNERS TO BE SUCCESSFUL AT EVERY STAGE.” • GSI Partner of the Year: Tata Consultancy Services For more information about GoTo’s current Partner Program, Please Visit: www.goto.com/partners

SME CHANNELS 27 MARCH 2022

SME CHAT

PANISH PK DIRECTOR, PARTNER BUSINESS GROUP CISCO INDIA AND SAARC

WITH THE

PARTNERS ALL THE WAY Cisco helps partners address their customer needs with a bevy of integrated solutions, flexible consumption and service options, and reduced time to value, regardless of changes in the marketscape

As we come to brace with the Pandemic-triggered massive shift to online operations and a hitherto unheard of scale of adoption to remote working and resultant cloud migration, this has given way to digitalisation on an unprecedented scale. These also sprang forth higher demands for safer, secure and more robust and agile connectivity. With rising stress on IT infrastructure, businesses have realized the importance of embracing robust networking solutions to avoid bad glithces in operations. They are increasingly investing on strengthening their Networking and other IT infrastructure to ensure flawless connectivity. This has thrown open a big opportunity for networking and other players. As the India market remains in the eye of a major digital transformation buoyed by a techcentred Union Budget, we have tried to bring to the channel community the voice of one of the leading players in the global as well as Indian markets. Here, in a special interaction with SME Channels, Panish PK, Director, Partner Business Group, Cisco India and SAARC, reveals his organization’s strategy to address growing demand for robust Networking solutions from customers, his predictions for the Networking industry, major challenges facing the Networking market, and his vision and plans for the channel community. Edited excerpts… What are the major market trends you see emerging in 2022? The last two years have been a true roller coaster.

28 SME CHANNELS MARCH 2022

Between the waves of the pandemic, from the home office, return to office, now hybrid work, and the global supply chain impacting virtually every industry, we have been tested in many ways we never expected nor imagined in both our personal and business lives. Yet through it all, we’ve managed to grow stronger and more resilient. To seize the opportunities of 2022, it’s crucial to identify the technology transitions taking shape and how they will impact innovation and experience. Tech consumption Inching towards cloud & SaaS? Tech consumption is changing towards cloud and software “As-a-service” (aaS) models continue gaining momentum throughout the technology stack. It offers the flexibility, cost-savings, and ease of use that organizations across sectors and sizes are looking for. At Cisco, we have transitioned a majority of our portfolio to be delivered as a service and accelerating innovation across areas like cloud-delivered cybersecurity, collaboration, analytics, etc. Security must be at the heart of digital transformation? Last year threw a lot at cybersecurity teams, from the emergence of several high-profile cyberattacks to the revelation of widespread vulnerabilities. As we traverse through 2022, organizations should focus on building a stronger cloud-based, integrated, and well-automated architecture that is agile and intelligent when it comes to threat remediation, visibility, and management of distributed users and applications.

5G to be the greatest enabler for new business models? It will help businesses unlock the true potential of digitization and will open up a new world of possibilities for every industry. According to McKinsey, implementing faster connections in mobility, healthcare, manufacturing, and retail can increase global GDP by $1.2 – $2 trillion by 2030. Customer experience will be the biggest differentiator? An ever-evolving list of new customer requirements fuelled by digital transformation goals is now being embraced by every industry and segment. Today customer experience is much more – it’s about delighting the customer with a combination of immersive, intelligence-based personalization and experience that will trigger a lasting impact on customers’ perception of trust and loyalty. As our customers and partners prepare to start operations in this new digital world, we at Cisco are committed and well-positioned to help them navigate any disruptions. In the last two years, we have learnt that together there is more we can and must do. We make the technologies that empower businesses, and we have a global scale through our partners to effect change. What major trends are you forecasting in the channel market? Successfully leading customers through a digital transformation requires that partners continually transform themselves by investing in emerging technologies and expertise that reinforce their

SME CHAT

“SUCCESSFULLY LEADING CUSTOMERS THROUGH A DIGITAL TRANSFORMATION REQUIRES THAT PARTNERS CONTINUALLY TRANSFORM THEMSELVES BY INVESTING IN EMERGING TECHNOLOGIES AND EXPERTISE THAT REINFORCE THEIR STATUS AS A TRUSTED DIGITAL ADVISOR.”

status as a trusted digital advisor. The trends that we are seeing in the channel market are around – firstly, business models & the channel ecosystem transformation. The emergence of marketplaces empowers more businesses to explore a range of offerings while reducing the overall cost and complexity of traditional channel sales. Rather than mastering one specialty, partners are becoming technology providers who can offer a range of solutions along with their in-depth expertise. Secondly, in today’s digital-first world, migration to a multi-cloud architecture is imperative, as the number of benefits of transitioning to cloud models surpasses the challenges. Today, organizations are looking for ways to leverage hyperscale cloud computing while exploring agile models around consumption and usage. Thirdly, strengthening the existing cybersecurity architecture because an attack can negatively impact an organization’s reputation and result in a loss of customer trust. According to Cisco Security Outcomes Study 2022, nearly 60% of companies in India are expanding their investments in cloud-based security technology plans. Lastly, improving the application experience with deep network visibility. The total application experience is dependent on the performance of all

the components of applications and network connections acting in concert. Automation and Deep Network Visibility is the foundation of a network and security operating model that ensures application experience and trust. The global pandemic has forced businesses to significantly adapt how they operate and where their employees work, prompting massive technological transformation across the board. For channel partners, this has led to a new level of service requirements as they help businesses navigate, survive, and thrive in this new reality. As the IT spending in 2022 is expected to grow bigger, the channel market foresees a greater opportunity in 2022. How does Cisco leverage NextGen Techs like AI and ML to address the networking needs of its customers? The explosion of application workloads and services that need to be accessed by mobile endpoints are increasingly distributed across data centers, private and public clouds, and co-locations—all the way to the edge. To effectively manage these connections at scale adds tremendous responsibility to the IT teams. IT needs to reimagine

network management using Artificial Intelligent and Machine Learning (AI/ML) tools for network event correlation and efficient troubleshooting to improve operational agility. Therefore, at Cisco, we have integrated AI and ML across our portfolio, with a focus on improving uptimes, predicting and preventing failures proactively, gaining deeper insight and visibility into operations, improving the security posture, and enriching the customer experience. Our NetOps teams have adopted AI-enabled network analytics and assurance systems to achieve – more accurate detection of issues, faster remediation, automated policy management, fewer degradations, and better peer intelligence that can help compare their network performance to industry benchmarks. With ThousandEyes integration with Cisco Catalyst 9000 switches and Cisco SD-WAN, NetOps can pinpoint specific trouble spots inside and outside the enterprise network and initiate remedies to mitigate performance impacts before they cause damage to the business. We also have the Cisco DNA Center that can identify unknown endpoints through AI Endpoint Analytics and then use various contextual sources to group them logically. This data is then used by IT to develop scalable and automated policies.

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SME CHANNELS 29 MARCH 2022

TECH PREDICTION 2022

CHAITANYA CHOKKAREDDY CHIEF INNOVATION OFFICER OZONETEL

“WE HAVE BUILT IN SEVERAL NEW MONITORING, SELFSERVICE, AND AI FEATURES THAT MAKE IT EASY TO MONITOR THE REMOTE WORKFORCE AND MANAGE SPIKES IN CALL AND CHAT VOLUMES.”

he Cloud technology has been gaining momentum over the last several years. But the Pandemic gave it a much needed shot in the arm. It ushered in a colossal shift to online operations and massive adoption of work-from-home-culture and online learning. As the India market remains in the eye of a major digital transformation buoyed by a tech-centred Union Budget, SME Channels embarks upon recording the voices of the who’s who of the Cloud scape. As part of our effort to make the voices of major cloud players heard by the channel community, we have brought in this for you as first of a series of Cloud Predictions by major vendors and stakeholders of the cloud industry. In a special interaction with SME Channels, Chaitanya Chokkareddy, Chief Innovation Officer, Ozonetel, reveals his organization’s strategy for growing the cloud industry, his predictions for the industry in 2022 and his vision and plans for the channel community. Edited excerpts… The pandemic has forced businesses to take a giant leap to go online. As a leading cloud player, how do you plan to leverage the immense market opportunity created by the pandemic? We all observed that when the pandemic hit, digital transformation accelerated overnight. Consequently, customer expectations and behaviours

30 SME CHANNELS MARCH 2022

changed as well. For instance, as per McKinsey 93% of Indian consumers tried a new shopping behaviour during the pandemic. In the meanwhile, hundreds of contact centers required access to cloud-based contact center solutions. We saw call volumes and average call handle times spike and fluctuate throughout the past two years. Companies needed to add digital channels and increase their customer support overnight, while simultaneously managing a new hybrid or workfrom-home workforce. We helped thousands

of agents across multiple call centers go remote almost overnight. The market demand for cloud contact center solutions that work from anywhere, offer omnichannel call and chat routing, and advanced self-service has skyrocketed. Ozonetel’s contact center solution offers the robust omnichannel, cloud telephony platform, deep CRM integrations, and advanced functionality that these companies need to quickly level up their contact centers. We have built in several new monitoring,

TECH PREDICTION 2022

BANKING ON A FULLFEATURED AND ROBUST PLATFORM Ozonetel offers reliable, full-featured cloud contact center solutions, specifically designed to boost sales and customer service agent performance, while providing feasible control and visibility to managers self-service, and AI features that make it easy to monitor the remote workforce and manage spikes in call and chat volumes. As a major cloud player, what market trends do you foresee in 2022? The first trend we are seeing is that large enterprises that were earlier reluctant to change from legacy systems are moving to the cloud. For instance, our recent customer acquisitions include a marquee bank that has made the shift from legacy to cloud this year. The second shift is an acceleration of omnichannel solutions. This includes integrating chat, messaging apps, and even social media into your call center strategy. Thirdly, the rise in self-service across voice and chat to keep chat and call volumes in check and enable faster, more convenient customer experiences. This includes AI-based solutions that take advantage of the recent growth and success of Natural Language Processing (NLP). Finally, there are substantial changes in workforce monitoring and management. Agent experience will be important, as will the need for discreet monitoring across remote teams. Advanced screen and call monitoring tools, and the use of AI-based sentiment and speech analysis will be on the rise to meet these demands. Please shed some light on your cloud offerings. Ozonetel offers a reliable, full-featured cloud contact center solution that is specifically designed to boost sales and customer service agent performance while giving control and visibility to managers. We offer robust outbound dialers that accelerate outbound sales and enable proactive customer support. These dialers integrate with almost any CRM to automate outbound calling across various stages in the buyer journey. Our omnichannel routing encompasses calls, live chat,

SMS texts, and WhatsApp. We offer advanced IVR functionality that has been used to provide robust self-service solutions for multiple companies. We also offer industry-leading features such as conversational AI and advanced sentiment analysis. What is the USP of your offerings? Today, Ozonetel is recognized for offering a full-featured, robust and reliable platform with unmatched customer support. We are known for developing and launching the first cloud-based contact center platform in the Indian marketplace. Since then, unparalleled personalized customer support and continuous AI innovation continue to set us apart as we’ve grown to create a global impact. Unlike other cloud telephony providers, we own the full stack with zero dependence on any third party for implementation. This leads to unmatched reliability. Our robust solution is used by 2500 businesses and over 100,000 agents worldwide. Our open API platform integrates easily with other business tools making it easy for managers to automate workflow and boost productivity. What major channel trends for the cloud would you forecast for the year 2022? Digital channels that integrate with our contact center are on the rise. This includes live chat on apps and websites, SMS marketing solutions at various stages of the customer journey, and WhatsApp customer support. What all a channel partner needs to have to adopt cloud business and what are the steps to start cloud practice? The channel partner must have an understanding of how contact centers function. They need to understand what the key metrics are tracked,

what kind of analytics are required etc. Knowledge of SaaS-based delivery models will be an added advantage. Would you please brief us on the kind of service support you extend to your channel partners? What sort of pre as well as post-sales support do you offer to your partners? We provide end-to-end support to our partners. Our sales executives and pre-sales executives get involved in the early stage of the opportunity itself. Our teams are completely involved in the requirement gathering, demo, POC, liaison with telecom companies if required, and commercials and SLA documentation. Once the opportunity is closed, our team handles the on-boarding, training and subsequent customer support. For us, a channel partner is an extension of our direct team, and the support we provide them and their customers are identical to what we do for our direct teams. Since cloud is a tech-intensive product, it requires proper skilling. Please detail us on the training programs offered by you to upskill your partners. The partners and their sales representatives undergo the same training which our direct salespeople undergo. This training is conducted by our sales team, and they are given all the necessary inputs that would enable them to make a pitch. Our salespeople also accompany our partner representatives for customer meetings, they learn on the job too. We also involve them in our internal programs where new features, version changes are updated. Our partners also have access to case studies, white papers, and reports which we publish from time to time.

SME CHANNELS 31 MARCH 2022

GUEST ARTICLE

AUTOMATION WILL ENABLE MID-MARKET ENTERPRISES TO GROW IN THE NEW DIGITAL WORLD Mid-tier companies are the backbone of any economy and India is no exception for them. What we need for them to grow is right technology solutions customised to their needs.

SUBHADEEP SARKAR, National Manager, Solutions and Services, Ingram Micro Professional Services PROFILE Subhadeep Sarkar is the National Manager, solutions services at Ingram Micro Professional services. He is leading Sales and Marketing for India with 20 yrs of experience in IT Services At Ingram Micro Professional Services, we work with leading players in the automation space like UiPath and Red Hat Ansible to provide small and medium enterprises with a secure and stable platform for deploying end-to-end automation solutions, from IT processes, to hybrid cloud, to the edge. With our partners we help organizations adopt a culture of collaborative automation by delivering a consistent experience everywhere, based on features tailored to the needs of the entire IT team. No matter where the company is w.r.t it’s automation journey we help them achieve scale by implementing the right solution for them and also imparting necessary training to the internal IT team.

In India, around 55% of the medium-sized businesses - that form the country’s economic backbone - suffered big financial setbacks from 2019 due to business discontinuity and fall in demand in both domestic and international markets, a report suggests. The country is estimated to have over 60,000 mid-market enterprises which contribute over USD 250 billion in Gross Value Add every year, and employs over 51 million people. The three key principles that runs Mid-size enterprises are Growth, Cost and cash flow. All CEOs and business owners are looking to de-risk their businesses and bringing in growth using technology. While Technology solutions like Cloud, IOT, VDI, Cyber Security and the like have been adopted by companies over last 2 years, the new area which is gaining momentum in recent times is Automation. Be it Date Centre automation or Robotic Process Automation, companies of all sizes are looking for areas to Automate for Error free operation, faster reach to the market and overall Cost reduction. Today, Automation is helping re-envision opportunities to employ human capital strategically, thus resulting in improved productivity and reduced cost. In a global poll of CEOs conducted by Deloitte, 73% of respondents stated their companies were on the road to intelligent automation. Gartner predicts that by 2025, 60% of organizations will use infrastructure automation tools to deploy compute. Traditional data center players like Cisco, Dell, HP have all moved towards hardware as a service model, automating tasks in the datacentre. Small and midsized enterprises will also continue to use both DC and RPA solutions at a faster rate in the future years for efficiency and productivity. There is no one-size-fits-all strategy for SMBs While for most SMBs, automation is a key part of their COVID-exit strategy, but business needs of different SMBs are different and they need solutions customised to their needs. Hence when it comes

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to automation too, there is no one-size-fits-all approach. In fact their challenges are very different from large organisations and revolve around understanding of IT security, compliance, time management, scalability and obtaining right skillsets for bringing about IT transformation, at optimised costs. In most cases, they need technology solutions that can be scaled up and down depending on business requirements. For them technology should be time–effective, require minimum support and least investment during implementation. Enter automation, which can help solve the challenge of customization at the SMB operational level quite easily and help improve overall customer experience. Some of the areas where Datacentre as well as Robotic Process Automation can help SMBs include: Doing Business Online - Even though physical markets have re-opened, e-commerce is the future. When stringent lockdowns were implemented, doing business online was relatively easier for organizations with deep pockets. SMBs lacked resources to do the same. RPA helps in filling this gap. Be it collecting, compiling, storing, or analyzing data from various sources or ensuring compliance with critical regulations while handling e-commerce payment processes, automation tools perform these mundane tasks with no human intervention. As long as the processes are taught correctly, RPA tools will perform the tasks irrespective of the volume. Bringing in Cost Efficiency- Automation can drastically reduce operational costs incurred by SMBs since several manual processes can be performed faster and with less scope for error.

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100 BEST SOLUTION PROVIDERS Supporting a huge but distributed workforce created by the pandemic, Solution Providers came to the forefront, digitally empowering their customers during these trying times. They not only helped them with the right IT products and services tailored to their needs, as an important strategic link of the IT ecosystem, they comprehensively handled the project needs of their clients from concept to installation through support, as vendors, service providers or value-added resellers (VAR). In our Anniversary issue, we have endeavored to catalogue the Leading IT Solution Providers in India 2022 for your perusal.

RAKSHA TECHNOLOGIES PVT. LTD. HEAD OF THE ORGANIZATION V ANAND

TOPSERV INFOTECH SAFEZONE SECURE (P) LTD. SOLUTIONS PVT. HEAD OF THE ORGANIZATION LTD. DEEPAK PR

TYPE OF THE ORGANIZATION VAR

TYPE OF THE ORGANIZATION SI, service contracts

WHAT IS YOUR SPECIALIZATION Cyber Security

WHAT IS YOUR SPECIALIZATION IT infra- service

BRANDS ASSOCIATED WITH IBM Security Trend Micro Forcepoint Fortinet McAfee Aruba Sonicwall Palo Alto

BRANDS ASSOCIATED WITH Dell, HP

TOTAL NO OF HEAD COUNT 85 PRESENCE IN NO OF CITIES IN INDIA 4

TOTAL NO OF HEAD COUNT 50 PRESENCE IN NO OF CITIES IN INDIA 2

CERTIFICATIONS Iso 9001 and ISO 27001

CERTIFICATIONS Dell service provider, sales prtner for HP,Lenovo, Microsoft, ect

ADDRESS 29 C Narayana Complex Sarathy Nagar Velachery

ADDRESS Topserv, #41/786 2nd floor, Tharamel Blding, padivatom

ESSENVISION SOFTWARE PVT. LTD.

HEAD OF THE ORGANIZATION C R RAMESH TYPE OF THE ORGANIZATION VAR WHAT IS YOUR SPECIALIZATION Information Security BRANDS ASSOCIATED WITH McAfee, Trend Micro, Symantec, Fortinet, Radware, Sonicwall, Veritas, Forcepoint, Cisco. TOTAL NO OF HEAD COUNT 40 PRESENCE IN NO OF CITIES IN INDIA Chennai, Coimbatore, Bangalore CERTIFICATIONS Fortinet, McAFee, Forcepoint, Trend Micro ADDRESS No 3, Palat Madhavan Road, Mahalingapuram, Chennai -600034

SHEELTRON DIGITAL SYSTEMS PVT. LTD.

HEAD OF THE ORGANIZATION CHANDRAPRAKASH

HEAD OF THE ORGANIZATION SANJAY SINGHANIA

WHAT IS YOUR SPECIALIZATION Cyber Security Solutions & Services

TYPE OF THE ORGANIZATION SI, VAR

TYPE OF THE ORGANIZATION IT Hardware

BRANDS ASSOCIATED WITH Crowdstrike, Fireeye, Forcepoint, Mcafee, Titus, Trend Micro, Netskope, Barracuda

WHAT IS YOUR SPECIALIZATION Enterprise IT and services

WHAT IS YOUR SPECIALIZATION Computer Peripherals

BRANDS ASSOCIATED WITH HPE/HP/DELL/CISCO/F5

BRANDS ASSOCIATED WITH HPE, Dell, Cisco, IBM, Lenovo

TOTAL NO OF HEAD COUNT 150

TOTAL NO OF HEAD COUNT 100

PRESENCE IN NO OF CITIES IN INDIA 5

PRESENCE IN NO OF CITIES IN INDIA 3

CERTIFICATIONS HPE/DELL/CISCO

CERTIFICATIONS ISO

ADDRESS No,10 Seshadripuram Main Road Bangalore-560020

ADDRESS No. 10, Sheshadripuram First Main Road, Sheshadripuram, Bengaluru-560 020

HEAD OF THE ORGANIZATION NITYANAND SHETTY TYPE OF THE ORGANIZATION SI

TOTAL NO OF HEAD COUNT 80 PRESENCE IN NO OF CITIES IN INDIA 1 CERTIFICATIONS Platinum Partners with Titus,Forcepoint,Fire Eye,Crowdstrike with 60+ technical Certified Employees & Professional Services Partners with Mcafee,Symantec,FireEye,Titus & Forcepoint ADDRESS 2Nd Floor,Indian Surveyors House,315 Sbs Road,Fort 34 SME CHANNELS MARCH 2022

100 BEST SOLUTION PROVIDERS

TRINITY TECHNOLOGIES AND SOFTWARE SOLUTIONS PVT. LTD.

MICROWORLD INFOSOL PVT. LTD.

HEAD OF THE ORGANIZATION RAJANEESH GANJYAL

TYPE OF THE ORGANIZATION SI, MSP, VAR, Cloud Partner

TYPE OF THE ORGANIZATION SI, Software and IOT developer WHAT IS YOUR SPECIALIZATION SI, Software, IOT developer BRANDS ASSOCIATED WITH Dahua, Hikvision, Axis, HP, Dell, Microsoft, Intel TOTAL NO OF HEAD COUNT 36 PRESENCE IN NO OF CITIES IN INDIA 5 CERTIFICATIONS ISO 9001, ISO 27001 , CMMI - 3 ADDRESS #5 Aryabhatta Technology Park, Navanagar Hubli -25

JNS SYSTECH PVT. LTD. HEAD OF THE ORGANIZATION MAHESH THAKUR TYPE OF THE ORGANIZATION VAR WHAT IS YOUR SPECIALIZATION Industrial Wireless BRANDS ASSOCIATED WITH Altai super wifi TURNOVER OF THE COMPANY 5 Crore TOTAL NO OF HEAD COUNT 15 PRESENCE IN NO OF CITIES IN INDIA 3 CERTIFICATIONS Gold ADDRESS 1853 D2 -10 LGF Govindpuri ext. Kalkaji

HEAD OF THE ORGANIZATION VIKRAM SING

WHAT IS YOUR SPECIALIZATION Provides Wide Range of Comprehensive Information ,managment Solutions including Information Security , Networking, Backup,Disaster Recovery/ management,Data -as- a - Service,Wi-fi/ Wireless, Cloud Computing/Virtualization solutions along with IT infrastructure and holistic technology consulting dervices in the area of networking, security solutions,data centers and wireless communications. BRANDS ASSOCIATED WITH HP , HPE, VM Ware, Aruba, Fortinet, CISCO

INFOBAHN TECHNICAL SOLUTIONS (I) PVT. LTD. HEAD OF THE ORGANIZATION RAJEEV KRISHNASWAMY TYPE OF THE ORGANIZATION SI, MSP, VAR, Cloud Partner, Digital Signage Vendor WHAT IS YOUR SPECIALIZATION We have different Business Practices. Some of these are Technology Practices like Digital Signage, Wifi Deployment, Server & Storage Practise etc, where in we provide complete Solutions. We Als sell hardware like Laptops, Desktops, Servers etc. BRANDS ASSOCIATED WITH HP, HPE, Microsoft, Samsung, Apple, LG TURNOVER OF THE COMPANY 306 Crore

TOTAL NO OF HEAD COUNT 50

TOTAL NO OF HEAD COUNT 105

PRESENCE IN NO OF CITIES IN INDIA 2

PRESENCE IN NO OF CITIES IN INDIA 1

CERTIFICATIONS GOLD partner

CERTIFICATIONS We have a number of certifications from all the Vendors. It may be difficult to list all of them here. But to give a Perspective we are Platinum Partner for HP, HPE, and Gold partner for Microsoft.

ADDRESS 16/6 Main Mathura Road, Near Rajiv Gandhi chowk

ADDRESS 604 Lodha Supremus iThink Techno Campus Kanjur Marg East Mumbai 400042

SECURE SOLUTIONS GRAFTRONICS HEAD OF THE ORGANIZATION RONNY VARGHESE ABRAHAM TYPE OF THE ORGANIZATION VAR WHAT IS YOUR SPECIALIZATION Security Service Provider BRANDS ASSOCIATED WITH Fortinet

HEAD OF THE ORGANIZATION VIMESH AVLANI TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Servers / Security / Backup / DMS / RPA BRANDS ASSOCIATED WITH

TOTAL NO OF HEAD COUNT 25

TOTAL NO OF HEAD COUNT 24

PRESENCE IN NO OF CITIES IN INDIA 3

PRESENCE IN NO OF CITIES IN INDIA Mumbai

CERTIFICATIONS Fortinet

CERTIFICATIONS HPe / Sophos / Acronis

ADDRESS A.V George Road, Kaloor - Kadavanthra Road

ADDRESS B-309 Neelkanth Business Park, Nathani road, Vidhyavihar (West), Mumbai 400086

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100 BEST SOLUTION PROVIDERS

DYNACONS SYSTEMS & SOLUTIONS LTD.

INTEGRATED TECH9LABS PVT. LTD.

HEAD OF THE ORGANIZATION MR. DHARMESH ANJARIA

HEAD OF THE ORGANIZATION AMIT JAIN

TYPE OF THE ORGANIZATION SI, NI, MSP

TYPE OF THE ORGANIZATION SI, Cloud Partner

WHAT IS YOUR SPECIALIZATION System Integration And Managed Services

TOTAL NO OF HEAD COUNT 1150

WHAT IS YOUR SPECIALIZATION Consulting & Advisory, Infrastructure Solutions and Services, Network & Security Practice and Cloud Transformation Services. BRANDS ASSOCIATED WITH IBM, Nutanix, VMware, Veeam, Cisco, Lenovo, Dell, HPe, Checkpoint, Netskope, Citrix, AWS, TCL, NetMagic,

PRESENCE IN NO OF CITIES IN INDIA 250 +

TOTAL NO OF HEAD COUNT 28

BRANDS ASSOCIATED WITH Microsoft, Netapp, Dell, TIBCO, CISCO,HPE, HP, Lenovo,Sophos, Acer,VMware,ESRI,F orcepoint,Epson, Xerox,Canon,Samsung, Redhat,Symantec,Trendmicro,Veeam,Ju niper, Cyberoam,Fortinet,Huawei, Adobe, Citrix,Comvault, Veritas

CERTIFICATIONS ISO 9001:2015, ISO/IEC 20000-1:2011, ISO/IEC 27001:2013,

PRESENCE IN NO OF CITIES IN INDIA Delhi/NCR

TOTAL NO OF HEAD COUNT 920

CERTIFICATIONS IBM Power Expert Partner, Nutanix Master Partner, VMware Advance Partner, TCL Consulting Partner, Netmagic Elite Partner

PRESENCE IN NO OF CITIES IN INDIA 17

BRANDS ASSOCIATED WITH HP, HPE, Dell, IBM, Lenovo, Apple, Cisco, Nutanix, Juniper, Microsoft, SilverPeak

ADDRESS 78, Ratnajyot Industrial Estate, Irla Lane, Vile Parle West, Mumbai 400056

ADDRESS 423, DLF Prime Towers, Phase 1, Okhla Industrial Area, New Delhi-20

ESCONET TECHNOLOGIES PVT. LTD.

CORPORATE INFOTECH PVT. LTD. HEAD OF THE ORGANIZATION VINOD KUMAR TYPE OF THE ORGANIZATION SI, VAR, Cloud Partner WHAT IS YOUR SPECIALIZATION Data Centres Infrastructure solutions. Digital Solution & software services & development. IOT, AI, Virtualization & cloud services. IT products and services.Networking & security solutions.

CERTIFICATIONS CMMI SVC(Level 5), ISO 27001:2013, ISO 9001:2015, CVC Certificate of Commitment, ISO 20000-1:2011, MSME, NSIC, NASSCOM, 50+ Certified Engineers on various technologies ADDRESS E-81, Sector-6, Noida, U.P 201301

HEAD OF THE ORGANIZATION SANTOSH AGRAWAL

BUSINESS CONNECT AND NETWORKS

POWER SOLUTIONS

TYPE OF THE ORGANIZATION SI, NI, MSP, VAR, Cloud Partner

HEAD OF THE ORGANIZATION OM KUMAR

HEAD OF THE ORGANIZATION BHAVESH SHETH

WHAT IS YOUR SPECIALIZATION Cloud and Virtualization

TYPE OF THE ORGANIZATION SI, MSP, VAR

BRANDS ASSOCIATED WITH Dell EMC, Intel, Microsoft, HP, Cisco, VMware, Nutanix

WHAT IS YOUR SPECIALIZATION Cyber Security, IT Audits

TYPE OF THE ORGANIZATION Msp, Premier Partner Of Apc By Schneider Electric

TOTAL NO OF HEAD COUNT 48 PRESENCE IN NO OF CITIES IN INDIA 1 CERTIFICATIONS Intel Premier Partner, VMware Premier Partner, Dell EMC Gold Partner, Microsoft Silver Partner ADDRESS 402 Sahtog, 58 Nehru Place, New Delhi 110019

36 SME CHANNELS MARCH 2022

BRANDS ASSOCIATED WITH Sapphire, Google, Palo Alto, Checkpoint, MS, IBM, SAP, Symantec, Trend Micro, Veeam, Arcon, Barracuda, Dell, AWS TOTAL NO OF HEAD COUNT 22 PRESENCE IN NO OF CITIES IN INDIA Mumbai, Bangalore, Chandigarh CERTIFICATIONS Sapphire, IBM, AWS, Symantec ADDRESS D-22, 1st Floor, Sec-3, Noida, UP-201301

WHAT IS YOUR SPECIALIZATION Power & Automation BRANDS ASSOCIATED WITH APC UPS Exide Battery TOTAL NO OF HEAD COUNT 9 PRESENCE IN NO OF CITIES IN INDIA Ahmedabad, Vadodara, Surat, Mumbai, Pune CERTIFICATIONS Premier Service Partner ADDRESS 603 Gala Empire Opp Door Darshan Tower Drive In Road Ahmedabad 380054

100 BEST SOLUTION PROVIDERS

I.T. SOLUTIONS INDIA PVT. LTD. HEAD OF THE ORGANIZATION NAKUL CHOPRA TYPE OF THE ORGANIZATION SI, VAR WHAT IS YOUR SPECIALIZATION Providing System Integration By Stiching Solutions With It Infrastructure, Data Security And Availability Solutions. Providing Consultancy About The Best Prodcut And Brand Suitable For The Customer Existing Setup And Requirement. Providing Implementation And Post Sales Support On All Products That We Sell. BRANDS ASSOCIATED WITH Trendmicro, Sophos, Dell EMC, HPE, Microsoft, Adobe, Vmware, IBM, Palo Alto, Sonicwall, Foritnet, Crowdstrike, Veeam, Commvault TOTAL NO OF HEAD COUNT 50 PRESENCE IN NO OF CITIES IN INDIA 4 CERTIFICATIONS Iso, Ms, Vmware, Symantec, Forcepoint, Sophos, Fortinet, Palo Alto And Many More ADDRESS D-88/5, Okhla Phase-1, New Delhi-110020

SPARK TECHNOLOGIES PVT. LTD.

DIGITALTRACK SOLUTIONS PVT. LTD. HEAD OF THE ORGANIZATION S.T. MUNEER AHAMED TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Security, Storage, Networking, Cloud BRANDS ASSOCIATED WITH FortiNet, CheckPoint,Mcafee,NetApp,Commv ault, Cisco, Dell,HP TOTAL NO OF HEAD COUNT 250 PRESENCE IN NO OF CITIES IN INDIA 8 CERTIFICATIONS QMS 9001, ISMS 27001 ADDRESS #543, First Floor, Anna Salai, Nandanam, Chennai -600035

VIBS INFOSOL PVT. LTD. HEAD OF THE ORGANIZATION VIBHORE SHRIVASTAVA TYPE OF THE ORGANIZATION SI

CENTRAL DATA SYSTEMS PVT. LTD. HEAD OF THE ORGANIZATION KOTA SUBRAHMANYA TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Enterprise Networking, Enterprise Computing, Data Center, Collaboration, Security and Clod BRANDS ASSOCIATED WITH Cisco, Dell EMC, Schneider, Nutanix, HPE, Palo Alto TOTAL NO OF HEAD COUNT 65 PRESENCE IN NO OF CITIES IN INDIA Bangalore, Chennai, Hyderabad, Mumbai & Delhi CERTIFICATIONS Cisco - Advanced Architecture specializations in Enterprise Network, Security, Collaboration and Data Center Dell - Platinum Partner (Server, Storage & Networks) HPE - Server, Storage and Networks Schneider - Data Center Elite VM Ware - SDDN Palo Alto - Enterprise Security ADDRESS Grey Rock, #10, II Floor, 24th Main, JP Nagar I Phase

INFO CREATIONS

HEAD OF THE ORGANIZATION SEWAK NAUTIYAL

WHAT IS YOUR SPECIALIZATION Network & Security domain

HEAD OF THE ORGANIZATION HEMANT HANDA

TYPE OF THE ORGANIZATION VAD

BRANDS ASSOCIATED WITH Forescout, Allot, Dell, Sophos, Cisco, Tufin, Palo Alto, Thales, McAfee, Attivo, Infoblox, Avaya, Micorsoft Azure, Tenable

TYPE OF THE ORGANIZATION VAR

WHAT IS YOUR SPECIALIZATION Value Added Distributor BRANDS ASSOCIATED WITH Commscope, D-Link, Samsung, LG, Sophos, Rittal, Exide and Verive TOTAL NO OF HEAD COUNT 90 PRESENCE IN NO OF CITIES IN INDIA 04 CERTIFICATIONS ISO 9001 ADDRESS 308 Eros Apartment, 56 Nehru Place

TOTAL NO OF HEAD COUNT 20 PRESENCE IN NO OF CITIES IN INDIA 8 CERTIFICATIONS FSCA, MSP, CCIE, PACE, Sophos Solution Architect, Infoblox Certified partner, Allot Certified, GIAC GPEN, GCHQ CIPR-CMA and many more ADDRESS #713, Fortune Ambeince, South Tukoganj, Indore (MP)

WHAT IS YOUR SPECIALIZATION Software Solutions BRANDS ASSOCIATED WITH Adobe, Autodesk, Microsoft TOTAL NO OF HEAD COUNT 8 PRESENCE IN NO OF CITIES IN INDIA 0 CERTIFICATIONS Gold Partners od Adobe and Autodesk ADDRESS 209 Shivam House Karampura Commercial Complex Opp. Milan Cinema

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100 BEST SOLUTION PROVIDERS

ARROW PC GLARY SOLUTIONS NETWORK PVT. LTD. HEAD OF THE ORGANIZATION GURPREET SINGH TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Data Center Modernization BRANDS ASSOCIATED WITH Dell, Vmware, Commvault, HP, Aruba, APC, Cisco TOTAL NO OF HEAD COUNT 60 PRESENCE IN NO OF CITIES IN INDIA 3 CERTIFICATIONS ISO 27001 : 2013 ADDRESS H 63, Bali Nagar

HEAD OF THE ORGANIZATION NEYAZ AHMAD TYPE OF THE ORGANIZATION SI, Cloud Partner WHAT IS YOUR SPECIALIZATION End to End Cloud Service Provider , Specialized in end to end Education IT Infra Management.( Majorly Smart Classes, Smart computer Labs, Security ) BRANDS ASSOCIATED WITH Microsoft, Amazon Web Services, McAfee, Symantec, Bitdefender, Trend Micro, Lenovo, Rediff, Gmail, Netcore ( Gold Partner ) etc

ADDRESS 8, Shalimar Complex, Behind Shalimar Hotel, Station Road, Bharuch,Gujarat, 392001

TYPE OF THE ORGANIZATION VAR, Cloud Partner

TYPE OF THE ORGANIZATION SI, MSP, VAR, Cloud Partner

WHAT IS YOUR SPECIALIZATION Software Licensing

WHAT IS YOUR SPECIALIZATION Security & Infrastructure

BRANDS ASSOCIATED WITH Adobe, Autodesk, Corel, Dropbox, Microsoft, Quark

BRANDS ASSOCIATED WITH Microsoft, Adobe Autodesk, Oracle, VMWare, Veeam, SonicWall, NComputing, Sophos, Trend Micro, eScan,

MARCH 2022

TOTAL NO OF HEAD COUNT 50

CERTIFICATIONS Amazon Web Services , GFI Cloud Etc

HEAD OF THE ORGANIZATION NILESH KUVADIA

38 SME CHANNELS

BRANDS ASSOCIATED WITH Dell, Legrand, Hikvison, Airtel, Molex,

CERTIFICATIONS Dell, Molex, Legrand, Airtel

HEAD OF THE ORGANIZATION HARINDER SALWAN

ADDRESS 5, Jay Maheshwar CHSL., Bapu Bagwe Road, Dahisar West, Mumbai - 400 068 Maharashtra India

WHAT IS YOUR SPECIALIZATION End To End Solution

PRESENCE IN NO OF CITIES IN INDIA 2

ITCG SOLUTIONS PRIVATE LIMITED

CERTIFICATIONS Adobe, Microsoft, Dropbox

TYPE OF THE ORGANIZATION SI

PRESENCE IN NO OF CITIES IN INDIA 2

TRICOM MULTIMEDIA PVT. LTD.

PRESENCE IN NO OF CITIES IN INDIA Two

HEAD OF THE ORGANIZATION BHAVIK BAROT

TOTAL NO OF HEAD COUNT 7

ADDRESS J 3/9 10Th Office 2Nd Floor Khirki Extention Malviya Nagar, Near Krishna Mandir

TOTAL NO OF HEAD COUNT 4

D-TECH SOLUTION INTEGRATORS PVT. LTD.

TOTAL NO OF HEAD COUNT 61 PRESENCE IN NO OF CITIES IN INDIA 5 CERTIFICATIONS MCSE, CNE, SNSA ADDRESS 301, Earth The Landmark, Opp. Satsang Party Plot, Sun Pharma Road, Vadodara

PRAVI ASSOCIATE HEAD OF THE ORGANIZATION RAVIKUMAR TYPE OF THE ORGANIZATION VAR, Cloud Partner, Reseller WHAT IS YOUR SPECIALIZATION IT Software & Hardware Sales & Services BRANDS ASSOCIATED WITH Mcirosoft / Adobe/ Lenovo / Corel Draw, Accusoft,AutoCad, Treadmicro, Retrospect, eScan, HP etc., TOTAL NO OF HEAD COUNT 4 PRESENCE IN NO OF CITIES IN INDIA Chennai CERTIFICATIONS Microsoft Authorised Edcuational Partner, Adobe Gold Partner, Retrospect Associate Partner, ADDRESS #3, Venkatachalapathy 2nd Street, Shenoynagar Near Pachaiyappas College, opp Amma Unavagam,

100 BEST SOLUTION PROVIDERS

CLUSTER INFOTECH SHIVAAMI CLOUD PRIVATE LIMITED SERVICES PVT. LTD. HEAD OF THE ORGANIZATION K V RAO

HEAD OF THE ORGANIZATION ROCKY WILLIAMS

TYPE OF THE ORGANIZATION SI

TYPE OF THE ORGANIZATION Cloud Partner

WHAT IS YOUR SPECIALIZATION IT Infra Solutions

WHAT IS YOUR SPECIALIZATION Google Cloud

BRANDS ASSOCIATED WITH Acer, Dell, IBM, Lenovo, Microsoft, Ncomputing, Netgear

BRANDS ASSOCIATED WITH Google

TOTAL NO OF HEAD COUNT 30 PRESENCE IN NO OF CITIES IN INDIA 3 (Hyderabad, Visakhapatnam, Vijayawada) CERTIFICATIONS ISO 9001 : 2015, DELL Gold Partner, IBM Gold Partner ADDRESS 403, Nagasuri Plaza, Behind Maitrivanam, Ameerpet, Hyderabad - 500038

TOTAL NO OF HEAD COUNT 150 PRESENCE IN NO OF CITIES IN INDIA 4 CERTIFICATIONS Google Cloud partner Specialized in Work Transformation ADDRESS 503, Ecstacy Business Park, City of Joy, JSD Road, Mulund West

QUESTA SOFTWARE EVANTAGE IT SYSTEMS PVT. LTD. CONSULTING SERVICES PVT. LTD. HEAD OF THE ORGANIZATION MANISH TANDON

HEAD OF THE ORGANIZATION SANJIV KHUSHU

TYPE OF THE ORGANIZATION VAR

TYPE OF THE ORGANIZATION SI

WHAT IS YOUR SPECIALIZATION Oracle, S/W Licensing

WHAT IS YOUR SPECIALIZATION Infrastructure, Security And Digital

BRANDS ASSOCIATED WITH Microsoft, Oracle, Adobe, Symantec, Corel, Veritas

BRANDS ASSOCIATED WITH Netapp, Dell, Lenovo, Veam, Mastersam, RSA, Automation Anywhere, ESRI, VMware, Red Hat

TOTAL NO OF HEAD COUNT 12 PRESENCE IN NO OF CITIES IN INDIA 3 CERTIFICATIONS All Above products sales and presales Certification ADDRESS 308 Blue Rose Ind Estate, W.E. Highway, Borivali East, Mumbai - 400066

TOTAL NO OF HEAD COUNT 28 PRESENCE IN NO OF CITIES IN INDIA 2 CERTIFICATIONS NCP, VCP, VCA, VMCE, RHCA, RHCE, NCIE, NCDA ADDRESS B-109 (First Floor), DDA Sheds, Okhla Ind. Area Phase 1, New Delhi 110020

DIGISWITCH INFOTECH PVT. LTD. HEAD OF THE ORGANIZATION RAJEEV RANJAN KUMAR TYPE OF THE ORGANIZATION MSP, Cloud Partner WHAT IS YOUR SPECIALIZATION DRaaS ( Disaster Recovery as Service); BaaS( Backup as Service); O365 cloud to cloud backup BRANDS ASSOCIATED WITH Carbonite TOTAL NO OF HEAD COUNT 12 PRESENCE IN NO OF CITIES IN INDIA 3 CERTIFICATIONS Yes, all certification of Carbonite achieved by our team ADDRESS 214A, DLF Galleria, Mayur Vihar Phase1

RUBIK INFOTECH PVT. LTD. HEAD OF THE ORGANIZATION JITESH CHAUHAN TYPE OF THE ORGANIZATION VAR, Cloud Partner WHAT IS YOUR SPECIALIZATION IT Security BRANDS ASSOCIATED WITH Sophos, Fortinet, Trend Micro, McAfee, TOTAL NO OF HEAD COUNT 24 PRESENCE IN NO OF CITIES IN INDIA Ahmedabad CERTIFICATIONS Sophos Certified Engineer, Fortinet Certified Engineers ADDRESS 206, Primate, Opp. Gormoh Restaurant, Judges Bungalow Cross Road, Bodakdev, Ahmedabad - 380015

SME CHANNELS 39 MARCH 2022

100 BEST SOLUTION PROVIDERS

COMPUTER FACTORY INDIA PVT. LTD. HEAD OF THE ORGANIZATION COLLUR DHANANJAY TYPE OF THE ORGANIZATION SI, NI, MSP

ASSET INFOTECH LTD. HEAD OF THE ORGANIZATION DR PIYUSH MITTAL TYPE OF THE ORGANIZATION SI, VAR, Cloud Partner

EMARSON INFOTECH PRIVATE LIMITED HEAD OF THE ORGANIZATION ABHISHEK KUMAR SRIVASTAVA

WHAT IS YOUR SPECIALIZATION Softwares

TYPE OF THE ORGANIZATION SI

BRANDS ASSOCIATED WITH Commscope, Ruckus, Cisco, HP, Dell, Lenovo, Microsoft

BRANDS ASSOCIATED WITH Microsoft, Oracle, Adobe, Autodesk

WHAT IS YOUR SPECIALIZATION Security, DataCenter,Cloud Solutions

TURNOVER OF THE COMPANY 8 Crore

TOTAL NO OF HEAD COUNT 105

TOTAL NO OF HEAD COUNT 23

BRANDS ASSOCIATED WITH Cisco, Fortinet,commscope,aruba,juniper,m olex,sophos,paloalto,netapp,blucoat etc..

PRESENCE IN NO OF CITIES IN INDIA Three - Bangalore, Chennai and Hyderabad

PRESENCE IN NO OF CITIES IN INDIA Accross Uttarakhand

CERTIFICATIONS about 20 certificates

CERTIFICATIONS ISO

ADDRESS 3rd Floor #39 KR Colony Domlur Bangalore - 560071

ADDRESS FF 93 Subhash Road, Near Gurunanak Wedding Point

WHAT IS YOUR SPECIALIZATION IT Infrastructure Management

TOTAL NO OF HEAD COUNT 40 PRESENCE IN NO OF CITIES IN INDIA 03 CERTIFICATIONS Premium partner ADDRESS A-67, Sector-4, Noida-201301

C DOT SYSTEMS PVT. LTD.

SS INFORMATION SYSTEMS PVT. LTD.

GBB (GOWRA BITS & BYTES PVT. LTD.)

HEAD OF THE ORGANIZATION RAJEEV R. PHADTARE

HEAD OF THE ORGANIZATION PURUSHOTHAMAN LAKSHMANAN

HEAD OF THE ORGANIZATION SUBBARAM GOWRA

TYPE OF THE ORGANIZATION SI, Cloud Partner WHAT IS YOUR SPECIALIZATION Virtualisation; Hard Infrastructure for Hana, Networking, Storage, Server, Back up and entire endpoints BRANDS ASSOCIATED WITH IBM, Lenovo, HP E, HP, DELL, Veritas, Microsoft, VM Ware, CISCO, D Link TOTAL NO OF HEAD COUNT 38 PRESENCE IN NO OF CITIES IN INDIA Mumbai CERTIFICATIONS Certified for all OEM's; like IBM, HP E, HP, Lenovo, DELL, Veritas, Cisco ADDRESS 41/5 , Chinar Apartments , Flat No 2 , Tarate Colony , Off Karve Road , Erandwane, Pune 411 004

40 SME CHANNELS MARCH 2022

TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION HPC BRANDS ASSOCIATED WITH DELL, HPE, Acer, Vertiv, VMWare TOTAL NO OF HEAD COUNT 65 PRESENCE IN NO OF CITIES IN INDIA 4 CERTIFICATIONS DELL Titanium, HPE Silver ADDRESS 1/102, Periyar Pathai West, Arumbakkam, Chennai - 600106

TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION https://www.gbb.co.in/solutions/ BRANDS ASSOCIATED WITH https://www.gbb.co.in/technology-partners/ TOTAL NO OF HEAD COUNT 33 PRESENCE IN NO OF CITIES IN INDIA 4 CERTIFICATIONS https://www.gbb.co.in/affiliate/ ADDRESS 1-8-144, First Floor, P.G.Road ,Secunderabad

100 BEST SOLUTION PROVIDERS

LDS INFOTECH PVT. LTD.

ENSONIC COMPUTECH PVT. LTD.

MERU NET SERVICES

HEAD OF THE ORGANIZATION AMARNATH SHETTY

HEAD OF THE ORGANIZATION SUNDEEP TAMBI AND MINAL BHAGAT

HEAD OF THE ORGANIZATION MANJUSHREE

TYPE OF THE ORGANIZATION Cloud Partner WHAT IS YOUR SPECIALIZATION Cloud and Digital Transformation experts, Devops, Automation, AI

TYPE OF THE ORGANIZATION StartUP OEM of EKIN brand WHAT IS YOUR SPECIALIZATION Digital Classroom - smart and virtual class

TYPE OF THE ORGANIZATION OEM Partners WHAT IS YOUR SPECIALIZATION IT Infrastructure Solution

BRANDS ASSOCIATED WITH EKIN

BRANDS ASSOCIATED WITH CISCO, JUNIPER, ARISTA, RUCKUS, NETAPP

TURNOVER OF THE COMPANY 8+ Crore

TURNOVER OF THE COMPANY 2 Crore

TOTAL NO OF HEAD COUNT 18

TOTAL NO OF HEAD COUNT 10

PRESENCE IN NO OF CITIES IN INDIA 4

PRESENCE IN NO OF CITIES IN INDIA Bangalore

CERTIFICATIONS Trade mark and make in india

CERTIFICATIONS CCNA

ADDRESS 16 India Exchange place Kol 1

ADDRESS # 1521, 15th Main, M C Layout, Vijayanagar, Bangalore

SOFTMART SOLUTIONS

NETCOM INFOTECH PVT. LTD.

HEAD OF THE ORGANIZATION ALOK GUPTA

HEAD OF THE ORGANIZATION SHYAM SUNDAR PODDAR

QUADRASYSTEMS. NET INDIA PRIVATE LIMITED

BRANDS ASSOCIATED WITH Microsoft, AWS, Oracle, HP, Vmware, Sophos, Cisco, Fortinet TURNOVER OF THE COMPANY 110 Crore TOTAL NO OF HEAD COUNT 150 PRESENCE IN NO OF CITIES IN INDIA 3 CERTIFICATIONS Redhat, Microsoft, AWS, VMware ADDRESS 707, 7th Floor, Windfall Building, Sahar Complex, J.B Nagar, Andheri Kurla Road, Andheri East, Mumbai 400059

TYPE OF THE ORGANIZATION VAR, Cloud Partner, Software Licencing Specialists

TYPE OF THE ORGANIZATION SI

WHAT IS YOUR SPECIALIZATION Software Licencing Specialists

WHAT IS YOUR SPECIALIZATION Infrastructure & Security

BRANDS ASSOCIATED WITH Microsoft, Seqrite, Kaspersky, ESET, Bitdefender, McAfee, Symantec, TrendMicro, Sophos, Adobe, Autodesk, Intel Software

BRANDS ASSOCIATED WITH HPE, DELL, Palo Alto, Check Point, Trend Micro

TOTAL NO OF HEAD COUNT 9 PRESENCE IN NO OF CITIES IN INDIA 1 CERTIFICATIONS Microsoft Academic Reseller / Seqrite / Kaspersky / ESET / Bitdefender ADDRESS H-19A, First Floor, Kalkaji Main Road, New Delhi - 110019

TOTAL NO OF HEAD COUNT 70 PRESENCE IN NO OF CITIES IN INDIA 3 CERTIFICATIONS HPE, DELL, Trend Micro, ADDRESS 95A, AJC Bose Road, 1st Floor, Gouri Aprt.

HEAD OF THE ORGANIZATION PRASHANTH SUBRAMANIAN TYPE OF THE ORGANIZATION SI, Cloud Partner WHAT IS YOUR SPECIALIZATION Cloud Collaboration & Infrastructure Services BRANDS ASSOCIATED WITH Microsoft, Citrix, VMware, AWS TOTAL NO OF HEAD COUNT 0 PRESENCE IN NO OF CITIES IN INDIA 0 CERTIFICATIONS Microsoft Gold Competency Partner, Citrix Platinum Partner, VMWare Enterprise Partner, AWS Advanced Partner ADDRESS Srinivasa Towers, 45, 100 Feet Road Gandhipuram

SME CHANNELS 41 MARCH 2022

100 BEST SOLUTION PROVIDERS

TECHNOSPROUT SYSTEMS HEAD OF THE ORGANIZATION RAJEEV MAMIDANNA TYPE OF THE ORGANIZATION SI, Professional Services Partners for CyberArk WHAT IS YOUR SPECIALIZATION Privileged Identity Management and Cloud Security BRANDS ASSOCIATED WITH CyberArk, Palo Alto, RSA TOTAL NO OF HEAD COUNT 12 PRESENCE IN NO OF CITIES IN INDIA 2 CERTIFICATIONS CyberArk, Palo Alto, RSA ADDRESS 3A, Hari OM Plaza, Opp Borivali National Park, MG Road, Borivali East

FUTURENET TECHNOLOGIES INDIA PVT. LTD. HEAD OF THE ORGANIZATION ASHOK L TYPE OF THE ORGANIZATION SI, NI, MSP, VAR, Cloud Partner WHAT IS YOUR SPECIALIZATION Data Centre Integration & Migration, Cloud Consulting & Integration, Networks, Application Services in Customized Open Source ERP, Content Management, Database Services, Analytics & Business Intelligence. Offer 24 x 7 x 365 Remote infrastructure Services Support for both Data Center and Cloud Infrastructure, in a Managed Services Model. BRANDS ASSOCIATED WITH Dell, Vmware, Citix, AWS, Azure, Oddo, Alfresco, Oracle, MS SQL, mysql, Postgress Sql, SPlunk, Cognos, Pentaho TURNOVER OF THE COMPANY 29 Crore TOTAL NO OF HEAD COUNT 140 PRESENCE IN NO OF CITIES IN INDIA 2

DATACARE SERVICES HEAD OF THE ORGANIZATION TEJAS KUVADIA TYPE OF THE ORGANIZATION SI, NI WHAT IS YOUR SPECIALIZATION IT Infrastructure, Access Control, CCTV, Video, Conferencing, Telcom, Power Solutions BRANDS ASSOCIATED WITH HP, Lenovo, Dell, Cisco, RealTime, Dahua, Hikvision, Poly, Tata Communication, Vodaphone

ADDRESS No-37, 1st Street, Singaravelan Nagar, Maduravoyal

SYROTECH HEAD OF THE ORGANIZATION MANAV MITTAL TYPE OF THE ORGANIZATION OEM WHAT IS YOUR SPECIALIZATION Fiber technology BRANDS ASSOCIATED WITH BSNL, Airtel, TATA, Excitel TOTAL NO OF HEAD COUNT 180

PRESENCE IN NO OF CITIES IN INDIA Vadodara

PRESENCE IN NO OF CITIES IN INDIA 15

CERTIFICATIONS CCNA, HPSP, CSP, CNP

CERTIFICATIONS ISO 9001:2015 and 14001:2015 certified. FCC, CE, WEE and ROHS standards.

42 SME CHANNELS MARCH 2022

HEAD OF THE ORGANIZATION PRANJAL BORTHAKUR TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Enterprise Computing, HPCC BRANDS ASSOCIATED WITH HPE, HPI, Microsoft, Cisco, Fortinet, Netgear, Vmware TOTAL NO OF HEAD COUNT 20 PRESENCE IN NO OF CITIES IN INDIA All the state headquarter in north east CERTIFICATIONS CCNA, IBM Certification, HPE Certification ADDRESS House No. 7, 2nd Floor, Jayanagar Road, Guwahati

CERTIFICATIONS ISO 9000-2015, ISO 20000-2011

TOTAL NO OF HEAD COUNT 8

ADDRESS 201, Chitraksh Complex, Malhar Point, Old Padra Road, Vadodara - 390007

CONVERGE SYSTEMS AND SERVICES PRIVATE LIMITED

ADDRESS H-68, Sector 63, Noida, UP.

ADVIACENT CONSULTING SERVICES PVT. LTD. HEAD OF THE ORGANIZATION JITIN JAIN TYPE OF THE ORGANIZATION SI, Cloud Partner WHAT IS YOUR SPECIALIZATION Cyber Security & Enterprises Email Solutions BRANDS ASSOCIATED WITH Sophos,HP,G Suite, O365, Etc TOTAL NO OF HEAD COUNT 11 PRESENCE IN NO OF CITIES IN INDIA Delhi Only CERTIFICATIONS Lenovo, Trend Micro, Sophos and top 100 Award in 2018 ADDRESS 810, Kirti Shikhar, JanakPuri , New Delhi 110058

100 BEST SOLUTION PROVIDERS

FUTURESOFT SOLUTIONS PVT. LTD. HEAD OF THE ORGANIZATION VIPUL DATTA TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Block chain, AI, HCI, Cyber Security, Private & Hybrid Cloud, RFID, Software defined Infra BRANDS ASSOCIATED WITH Nutanix, Lenovo, Symantec, Microsoft, Gemalto, Odyssey, Sonic Wall, Oracle, RedHat, Zoho, VMWare, Citrix, ArcServe, Huawei, Trend Micro, Dell, NetAppp to name a few.

ADIT MICROSYS PVT. LTD. HEAD OF THE ORGANIZATION ADIT SHAH TYPE OF THE ORGANIZATION SI, VAR, Cloud Partner, Software Developer

INFOTECH COMPUTERS & COMMUNICATIONS HEAD OF THE ORGANIZATION HARBHAJAN SINGH

WHAT IS YOUR SPECIALIZATION Network and Application Monitoring

TYPE OF THE ORGANIZATION SI

BRANDS ASSOCIATED WITH Microsoft, Oracle, Adobe, Commvault, Veeam, Qnap, Veritas, Symantec, Kaspersky

WHAT IS YOUR SPECIALIZATION Apple Solution Partner, Networking, Security and Storage

TOTAL NO OF HEAD COUNT 90

BRANDS ASSOCIATED WITH Apple, APC, Cisco, Lenovo, Netapp, Polycom, Synmantec, Sophos, Sonicwall

PRESENCE IN NO OF CITIES IN INDIA 1

TOTAL NO OF HEAD COUNT 16

TOTAL NO OF HEAD COUNT 500

CERTIFICATIONS Microsoft, Oracle, Commvault

PRESENCE IN NO OF CITIES IN INDIA 2

PRESENCE IN NO OF CITIES IN INDIA 7

ADDRESS 502 Shapath Ii, Sg Highway, Opp Rajpath Club

CERTIFICATIONS Apple, Cisco, Polycom, Netapp

CERTIFICATIONS CCNA, RHCSA, RHCE, Trend Micro, Symantec, CyberRoam, SONICWALL, VMWARE VCP, VSP, VTSP, Citrix Xen Desktop.

ADDRESS SCO 204, Sector 12, Urban Estate

ADDRESS 253, 2nd Floor, Okhla Industrial Estate Phase 3, New Delhi

GENESIS INFOSERVE PRIVATE LIMITED

B4B IT SOLUTIONS PVT. LTD.

HEAD OF THE ORGANIZATION TARUN CHAWLA

HEAD OF THE ORGANIZATION SURESH PRASAD SINGH TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION End to End ICT Solutions provider BRANDS ASSOCIATED WITH HPE Dell TOTAL NO OF HEAD COUNT 34 PRESENCE IN NO OF CITIES IN INDIA 3

TYPE OF THE ORGANIZATION SI, VAR WHAT IS YOUR SPECIALIZATION Design Software Sales, Implementation (Bim + Trg) , Wokstatation Specialists, Fms, Helpdesk, Nas -Firewall BRANDS ASSOCIATED WITH Autodesk, Adobe, Sketchup, HP, Corel, Irender, Vray, Microsoft, Seqrite, TOTAL NO OF HEAD COUNT 45 PRESENCE IN NO OF CITIES IN INDIA 4

CERTIFICATIONS yes

CERTIFICATIONS Autodesk Gold Partner , Adobe Gold Partner, Sketchup Gold Partner, Hp Workstation Specialist And Best Partner Awardee

ADDRESS 101 Suraksha Millennium White Fields Kondapur

ADDRESS A204-205 Dlh Eversun, Sahakar Nagar, Jp Road ,Near Dn Nagar Metro, Andher West

ABC COMNET PRIVATE LIMITED HEAD OF THE ORGANIZATION SIDDHARTH SINGH TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Networking, virtualization BRANDS ASSOCIATED WITH Dell, Lenovo, Cisco TOTAL NO OF HEAD COUNT 60 PRESENCE IN NO OF CITIES IN INDIA 3 CERTIFICATIONS Dell N Cisco Certifications ADDRESS 108, Onkar Hiranandani Estate, Kanjurmarg West, I

SME CHANNELS 43 MARCH 2022

100 BEST SOLUTION PROVIDERS

KRISHNA CONSULTANCY SERVICES HEAD OF THE ORGANIZATION NAVIN GUPTA TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Hardware & Printing solution BRANDS ASSOCIATED WITH Hp/Dell/Ricoh/canon/Apc /Hp RSR / ans other office equipment TOTAL NO OF HEAD COUNT 40 PRESENCE IN NO OF CITIES IN INDIA One CERTIFICATIONS ISO 9001 ADDRESS Boring Road

FUTURECALLS TECHNOLOGY PRIVATE LIMITED

PROGRESSION INFONET

HEAD OF THE ORGANIZATION T JAGANATHAN

HEAD OF THE ORGANIZATION NAMAN KAPUR

TYPE OF THE ORGANIZATION SI, NI, Cloud Partner

TYPE OF THE ORGANIZATION SI, MSP, Cloud Partner

WHAT IS YOUR SPECIALIZATION Voice & Contact Centre, I T Infrastructure, Infosec, Ispark Crm

WHAT IS YOUR SPECIALIZATION Managed IT & Cloud Services

BRANDS ASSOCIATED WITH Altitude, Avaya, Cisco, Matrix, Fortinet, Sophos, Kaspersky, Lts Secure, Tata Tele, Extreme TOTAL NO OF HEAD COUNT 83 PRESENCE IN NO OF CITIES IN INDIA 5 CERTIFICATIONS Avaya, Extreme, Kaspersky, Sophos, Altitude, Cisco ADDRESS 16/2, Thiruveedhi Amman Koil street, Koyambedu

MAGNAMIOUS SYSTEMS PVT. LTD.

AADHAR INFONET PVT. LTD.

HEAD OF THE ORGANIZATION JITEN MEHTA

HEAD OF THE ORGANIZATION LALIT CHOUDHARY

TYPE OF THE ORGANIZATION SI, MSP, VAR, Cloud Partner

TYPE OF THE ORGANIZATION SI, Distibuters of tally Ncomputing sonicwall gurdian ( quickheal) ACER and many

WHAT IS YOUR SPECIALIZATION We are a Cloud partner and Infra Company and amanging the hybrid clouds and BCP for the organization BRANDS ASSOCIATED WITH Dell/Lenovo/Citrix/MS/Sophos/Fortinet/ Cisco/HPE

WHAT IS YOUR SPECIALIZATION We Have Very Good Si Partner Network All Rajasthan BRANDS ASSOCIATED WITH Tally , Ncomputing, Sonicwall, Acer , Eset And Quickheal

BRANDS ASSOCIATED WITH Maruti Suzuki, United Colors of Benetton, JCB, British Paints, NIIT Ltd, Lumax, Fortis Healthworld, Tynor, IndiGo, Samsung, TOTAL NO OF HEAD COUNT 150 PRESENCE IN NO OF CITIES IN INDIA 6 CERTIFICATIONS SO 20000, ISO 27001, ISO 9001 ADDRESS 55, Independent Electronic Modules, Electronic City, Sector 18

MACAWS INFOTECH HEAD OF THE ORGANIZATION MANASI SAHA TYPE OF THE ORGANIZATION VAR, Cloud Partner WHAT IS YOUR SPECIALIZATION Cyber Security, IT Security, Cloud Security BRANDS ASSOCIATED WITH Sophos, Trend Micro, Google , Aws, Uipath TOTAL NO OF HEAD COUNT 32 PRESENCE IN NO OF CITIES IN INDIA 3

TOTAL NO OF HEAD COUNT 223

TOTAL NO OF HEAD COUNT 15

PRESENCE IN NO OF CITIES IN INDIA 2

PRESENCE IN NO OF CITIES IN INDIA Yes

CERTIFICATIONS All metal Tier

CERTIFICATIONS Tally certified and adobe certified

CERTIFICATIONS Google Cloud Certified Professional Cloud Architect (GCP PCA) Google Cloud Certified Professional Cloud Security Engineer (GCP PCSE) Google Cloud Certified Associate Cloud Engineer (GCP ACE), UiPath Certified, Sophos Certified, Trend Micro Certified

ADDRESS Sc-1, First Floor, Goverdhan Path Ganesh Marg Bapu Nagar Jaipur

ADDRESS 4B /101, Ecospace Business Park, Newtown, Kolkata

ADDRESS 102 Chintamani Kutir, Off Azad Road, Vile Parle (east).

44 SME CHANNELS MARCH 2022

100 BEST SOLUTION PROVIDERS

RAAMAYA TECHNOLOGIES

MODI INFOSOL PVT. LTD.

ASPIRE NXT PVT. LTD.

HEAD OF THE ORGANIZATION ASHIT KHANDELWAL

HEAD OF THE ORGANIZATION ATUL MODI

HEAD OF THE ORGANIZATION DEEPAK CANO

TYPE OF THE ORGANIZATION Service Provider

TYPE OF THE ORGANIZATION SI, Cloud Partner

WHAT IS YOUR SPECIALIZATION IT Industries/Mobility

WHAT IS YOUR SPECIALIZATION Backup, Virtualization and Storage

BRANDS ASSOCIATED WITH AXL, Edimax, HP, Server, Thermeltake, Escan

BRANDS ASSOCIATED WITH Dell, HP, F5, AWS,Microsoft, Ruckus, Juniper

TOTAL NO OF HEAD COUNT 0

TOTAL NO OF HEAD COUNT 230

PRESENCE IN NO OF CITIES IN INDIA 3

PRESENCE IN NO OF CITIES IN INDIA 4

CERTIFICATIONS Thermaltake, Escan

CERTIFICATIONS multiple certifications across all our OEMs approx 100 certifications

TYPE OF THE ORGANIZATION SI, Cloud Partner WHAT IS YOUR SPECIALIZATION We provide turn-key IT solutions, software as well as hardware, to ourexcellencedriven clientele. By delivering cutting-edge software solutions, hardware systems, and IT services, Raamaya Technologies lends the right technological edge to governments and businesses. This enables them to achieve their organizational objectives efficiently and effectively to scale their businesses to newer heights. BRANDS ASSOCIATED WITH Dell, HPI, HPE, Cisco, Veritas, Fortinet, SophosMware, Microsoft Azure, AWS, SonicWall, Acer Lenovo, Microsoft, Red Hat, Symantec, Quick Heal, Sony, LG, Bose, Bosch, Samsung, Rittal, IBM TOTAL NO OF HEAD COUNT 20 PRESENCE IN NO OF CITIES IN INDIA 3 CERTIFICATIONS Dell, Veritas, Microsoft, Microsoft Azure ADDRESS 270, Bhamburda, 3rd Floor, MSFC Building, Opp. Symbiosis College, Senapati Bapat Road, Pune-411016; Maharashtra (India)

ADDRESS B-38, 1st floor, okhla phase-1, New Delhi-110020

PROACTIVE DATA SYSTEMS PVT. LTD. HEAD OF THE ORGANIZATION AASTHA GUPTA

COMPUTRONEEX

TYPE OF THE ORGANIZATION SI

HEAD OF THE ORGANIZATION CHANCHAL KUMAR JHA

WHAT IS YOUR SPECIALIZATION Datacenter, Security, Wireless, Cloud, Routing, Switching, Business video and AV

TYPE OF THE ORGANIZATION Retail store WHAT IS YOUR SPECIALIZATION Laptop

BRANDS ASSOCIATED WITH Cisco, Dell and AWS

BRANDS ASSOCIATED WITH Dell, Hp, Lenovo, MI

TOTAL NO OF HEAD COUNT 250 PRESENCE IN NO OF CITIES IN INDIA 4

TOTAL NO OF HEAD COUNT 5

CERTIFICATIONS Cisco, Dell and AWS

PRESENCE IN NO OF CITIES IN INDIA 1

ADDRESS 2nd Floor, Administrative Building, NSIC Technical service center, Okhla phase 3

CERTIFICATIONS DELL Store, Hp world, Lenovo Store & MI Store

ADDRESS 33& 33/1 1st Floor KR colony , Domlur , Bangalore 560071

COCOTIER INOVATIVE SOLUTIONS PVT. LTD. HEAD OF THE ORGANIZATION RAKESH JHA TYPE OF THE ORGANIZATION SAP Business one implementation partner WHAT IS YOUR SPECIALIZATION ERP,Automation BRANDS ASSOCIATED WITH SAP TOTAL NO OF HEAD COUNT 3 PRESENCE IN NO OF CITIES IN INDIA Noida, Jalandhar, ludhiana, solan, gaya, ranchi, harayana CERTIFICATIONS SAP ADDRESS E-59/60,Secor-3,Noida

ADDRESS Zila school road

SME CHANNELS 45 MARCH 2022

100 BEST SOLUTION PROVIDERS

WEB WERKS INDIA PVT. LTD. HEAD OF THE ORGANIZATION RAJESH SINGH TYPE OF THE ORGANIZATION MSP, Cloud Partner, Data Center WHAT IS YOUR SPECIALIZATION Hosting, Colocation, Cloud, DR as a Service, Backup As A Service BRANDS ASSOCIATED WITH Microsoft, Intel, Dell, HP, VMware, Cisco, Acronis, Veeam TOTAL NO OF HEAD COUNT 2000 PRESENCE IN NO OF CITIES IN INDIA Mumbai, Delhi, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata CERTIFICATIONS ISO-9001, ISO-27001, ISO-20000, IS022301,Uptime Tier III, TIA-942, SAP Certified, HIPPA, PCI-DSS, CERT, MEITY ADDRESS Unit No.5, The Ruby, 4th Floor, Senapati Bapat Marg, Daar (West),

EMARSON INFOTECH PVT. LTD. HEAD OF THE ORGANIZATION ABHISHEK KUMAR SRIVASTAVA TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Data center, wireless and cloud solution BRANDS ASSOCIATED WITH Cisco, Fortinet, Sophos, Aruba, Checkpoint etc... TOTAL NO OF HEAD COUNT 40 PRESENCE IN NO OF CITIES IN INDIA 03 CERTIFICATIONS Cisco, Fortinet, Radware, Checkpoint, Aruba ADDRESS A-67, Sector-4, Noida-201301

46 SME CHANNELS MARCH 2022

E SQUARE SYSTEM SECANT TECH& TECHNOLOGIES NOLOGIES (A DIVIPVT. LTD. SION OF LITRATIM MICROSPECIALITIES HEAD OF THE ORGANIZATION DHIRENDRA KHANDELWAL PVT. LTD.)

BRANDS ASSOCIATED WITH HP, Dell, Lenovo, Microsoft, Intel, APC, Vertiv, Sophos, SonicWall, adobe, Autodesk, Tata,

TYPE OF THE ORGANIZATION SI, NI, VAR, Cloud Partner, AI, ML, Big Data Analytics, and Cyber-Security WHAT IS YOUR SPECIALIZATION Digital Transformation and System Integration BRANDS ASSOCIATED WITH Microsoft, Oracle, AWS, Google Cloud Platform, DELL, HP Enterprise, SAS, Redhat, Tableau, Qlikview, Talend, Cloudera, Adobe, Commscope, Cisco, Lenovo, Sophos, Palo Alto Networks, Newgen, Samsung

TOTAL NO OF HEAD COUNT 16

TOTAL NO OF HEAD COUNT 70

PRESENCE IN NO OF CITIES IN INDIA Two

PRESENCE IN NO OF CITIES IN INDIA Four

CERTIFICATIONS Adobe, HP

CERTIFICATIONS CMMI SVC/3, CMMI Dev/3, ISO 9001:2015, ISO 20000, ISO14001 & ISO 27001:2013.

HEAD OF THE ORGANIZATION PARAMJIT JUNEJA TYPE OF THE ORGANIZATION SI, VAR WHAT IS YOUR SPECIALIZATION Infrastructure

ADDRESS Aarti Chowk, Ferozepur Road, Gurdev Nagar

ATLANTA SYSTEMS PVT. LTD. HEAD OF THE ORGANIZATION SUJEET NARULA TYPE OF THE ORGANIZATION SI, IOT solutions WHAT IS YOUR SPECIALIZATION IOT BRANDS ASSOCIATED WITH Atlanta, Trackofy, Zoom TOTAL NO OF HEAD COUNT 224 PRESENCE IN NO OF CITIES IN INDIA 9 CERTIFICATIONS ISO, MSME, ARAI 140 etc. ADDRESS M-135, 2nd floor, connaught circus

ADDRESS Plot No.- 507, In Front Of Sbi, Saheed Nagar, Bhubaneswar, Odisha 751007

INTELEGAIN TECHNOLGY HEAD OF THE ORGANIZATION NEERAJ GARGI TYPE OF THE ORGANIZATION SI, MSP, Cloud Partner WHAT IS YOUR SPECIALIZATION Cloud, Mobile Apps, ERP, CRM BRANDS ASSOCIATED WITH Microsoft, AWS TOTAL NO OF HEAD COUNT 120 PRESENCE IN NO OF CITIES IN INDIA 2 CERTIFICATIONS Microsoft and AWS ADDRESS 203, Akshar Bluechip, MIDC, Turbhe

100 BEST SOLUTION PROVIDERS

SRSG BROADCAST (I) PVT. LTD.

XPRESS COMPUTERS LTD.

ICONS INFOCOM P LTD.

HEAD OF THE ORGANIZATION RASHI VERMA

HEAD OF THE ORGANIZATION CHETAN SHAH

HEAD OF THE ORGANIZATION MANISH R GOENKA

TYPE OF THE ORGANIZATION SI

TYPE OF THE ORGANIZATION SI, Cloud Partner

TYPE OF THE ORGANIZATION VAR, VAD

WHAT IS YOUR SPECIALIZATION Mobility Solution Provider and System Integration

WHAT IS YOUR SPECIALIZATION CLoud and hybrid solutions

WHAT IS YOUR SPECIALIZATION Speech Recognition Software and Imaging Solution

BRANDS ASSOCIATED WITH Apple, Sony, VMware, JamF, Microsoft Surface, Dejero, Telestream, FileCatalyst, AutoScript etc TOTAL NO OF HEAD COUNT 150 PRESENCE IN NO OF CITIES IN INDIA 8 CERTIFICATIONS ISO Certified:9001:2005, MSME Certified, Apple Certified, VMware Certified, JamF Certified, Telestream Certified, eMaM Certified ADDRESS Plot no 2, 3rd Floor, Site No. 37 & 38, Local Shopping Complex, Behind Kalkaji Post Office, New Delhi 110 019

BRANDS ASSOCIATED WITH Intel, Microsoft TOTAL NO OF HEAD COUNT 52 PRESENCE IN NO OF CITIES IN INDIA 1 CERTIFICATIONS Microsoft Certified partner ADDRESS 2A majestic mansion, 380 svp road, prathna samaj, Mumbai 400004

BRANDS ASSOCIATED WITH Nuance, Kofax TOTAL NO OF HEAD COUNT 55 PRESENCE IN NO OF CITIES IN INDIA 13 CERTIFICATIONS Yes ADDRESS 206 Kartik Complex, New Link Road, Andheri W

VIHAWK TECH SOLUTIONS PVT. LTD.

GENERAL TECHNOLOGIES INDIA PVT. LTD.

HEAD OF THE ORGANIZATION SANDEEP KUMAR DHOUNDIYAL

HEAD OF THE ORGANIZATION ANEESAHMED M. KAGZI

TYPE OF THE ORGANIZATION SI

TYPE OF THE ORGANIZATION SI, Cloud Partner

TYPE OF THE ORGANIZATION SI

WHAT IS YOUR SPECIALIZATION Video Analytics based surveillance system

WHAT IS YOUR SPECIALIZATION Data Centre, Disaster Recovery and Security

WHAT IS YOUR SPECIALIZATION Hardware /Printing documents& Service

BRANDS ASSOCIATED WITH Axis Communications, Milestone Systems, Dell , Allied Telesis

BRANDS ASSOCIATED WITH IBM, Dell, Lenovo, Cisco, HP, Microsft, Oracle

TOTAL NO OF HEAD COUNT 22

TOTAL NO OF HEAD COUNT 142

TOTAL NO OF HEAD COUNT 40

PRESENCE IN NO OF CITIES IN INDIA 6

PRESENCE IN NO OF CITIES IN INDIA One

CERTIFICATIONS Axis Certified, ISO 9001, Milestone Certified, Allied Telesis Certified ADDRESS 304, Cubix Residency, CBR Krishnaveni Estate, Yapral

CERTIFICATIONS IBM, Dell. Lenovo, Cisco, HP, Microsoft, Oracle

KRISHNA CONSULTANCY SERVICES HEAD OF THE ORGANIZATION NAVIN GUPTA

BRANDS ASSOCIATED WITH Hp/Dell/Acer/Ricoh/Canon /Apc/Microsoft & other office equipments

CERTIFICATIONS ISO 9001-2008 ADDRESS 01-Boring Road

ADDRESS C-712 Bsel Tech Park, Sector 30 A, Vashi

SME CHANNELS 47 MARCH 2022

100 BEST SOLUTION PROVIDERS

DEVLOK DISTRIBUTORS

XCELLHOST CLOUD SERVICES PVT. LTD.

HEAD OF THE ORGANIZATION DEVESH RASTOGI

HEAD OF THE ORGANIZATION SAMIR JHAVERI

TYPE OF THE ORGANIZATION SI, VAR WHAT IS YOUR SPECIALIZATION Distribution and Projects BRANDS ASSOCIATED WITH HP, Lenovo, Dell, Acxxel TOTAL NO OF HEAD COUNT 40 PRESENCE IN NO OF CITIES IN INDIA Whole of UP CERTIFICATIONS ISO9001, ISO 14002, ISO 16998 ADDRESS C187 Nirala Nagar

TYPE OF THE ORGANIZATION MSP, Cloud Service Provider WHAT IS YOUR SPECIALIZATION Managed Cloud Services BRANDS ASSOCIATED WITH Microsoft, Acronis, Citrix, TOTAL NO OF HEAD COUNT 100 PRESENCE IN NO OF CITIES IN INDIA 4 CERTIFICATIONS ISO 27001, ISO 9001 ADDRESS 209, Laxmi Plaza, Laxmi Industrial Estate, New Link Road, Andheri(W),

COMPUSOFT ADVISORS

INDO ASIA GLOBAL TECHNOLOGIES PVT. LTD.

HEAD OF THE ORGANIZATION MR. DEVESH AGGARWAL

HEAD OF THE ORGANIZATION RAJENDRA PRAJAPATI

TYPE OF THE ORGANIZATION Cloud Partner, Information & Technology Provider WHAT IS YOUR SPECIALIZATION ERP, CRM, Cloud, Mobility, AI, RPA & BOT's.

TYPE OF THE ORGANIZATION SI, NI, MSP, VAR, Cloud Partner

BRANDS ASSOCIATED WITH Microsoft, Adobe, Autodesk, Norton TOTAL NO OF HEAD COUNT 0 PRESENCE IN NO OF CITIES IN INDIA 3 CERTIFICATIONS Inner Circle for Microsoft Dynamics, Channel World Premier 100, CIO Choice 2019 Awards, ISODA Awards, VAR India Awards for Best IT Service Provider, CRN CLS Awards for Best IP Creation category, ADDRESS Aggarwal Estate, Chitalsar Manpada, SV Road, Thane 400610

48 SME CHANNELS MARCH 2022

WHAT IS YOUR SPECIALIZATION Data center and ERP solutions BRANDS ASSOCIATED WITH Sap, Microsoft,Google, Aws, Hpe, Dell, Lenovo,

BRUCKE NETWORKS HEAD OF THE ORGANIZATION VISHAL GARG TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Network design BRANDS ASSOCIATED WITH Cisco, Ruckus, HP, D-lInk, IBM, Lenovo, Microsoft, Arcserve, Symantec, Trendmicro, Commscope TOTAL NO OF HEAD COUNT 5 PRESENCE IN NO OF CITIES IN INDIA 2 CERTIFICATIONS IBM ADDRESS J4/10B, Dda Flats, Kalkaji

APURVA COMPUTERS TECHNOLOGIES PVT. LTD. HEAD OF THE ORGANIZATION MITESH DAVE TYPE OF THE ORGANIZATION Manufacturing WHAT IS YOUR SPECIALIZATION Thin Clients, Mini PC, Industrial PC BRANDS ASSOCIATED WITH Smartstation

TOTAL NO OF HEAD COUNT 02

TOTAL NO OF HEAD COUNT 18

PRESENCE IN NO OF CITIES IN INDIA PAN india

PRESENCE IN NO OF CITIES IN INDIA 2

CERTIFICATIONS 4

CERTIFICATIONS ISO 9001:2015, ISO 14001:2015

ADDRESS "F79 A, Second floor, Street No.11, Laxmi Nagar Delhi"

ADDRESS 202 Manas Complex

100 BEST SOLUTION PROVIDERS

VSN INTERNATIONAL

META INFOTECH PVT. LTD.

TAURUS COMPUTER SYSTEMS

HEAD OF THE ORGANIZATION AMIT BIDASARIA

HEAD OF THE ORGANIZATION VENU GOPAL PERURI

HEAD OF THE ORGANIZATION RAVI BHAVNANI

TYPE OF THE ORGANIZATION SI, MSP, Cloud Partner

TYPE OF THE ORGANIZATION Exclusive Cyber Security Services partner

TYPE OF THE ORGANIZATION SI, MSP

WHAT IS YOUR SPECIALIZATION System Integration and cloud Managed services partner. BRANDS ASSOCIATED WITH DELL , AWS, MS AZURE

WHAT IS YOUR SPECIALIZATION Cyber Security Services

WHAT IS YOUR SPECIALIZATION Microsoft O365, Security, Biometrics

BRANDS ASSOCIATED WITH Symantec , Imperva , F5, Zscaler , Palo Alto

BRANDS ASSOCIATED WITH Intel Gold Partner, Microsoft, Lenovo, Dell, Quick heal, WD, Tally

TOTAL NO OF HEAD COUNT 165 PRESENCE IN NO OF CITIES IN INDIA 12 CERTIFICATIONS Dell Gold certified, Aws consulting partner , Ms Gold partner ADDRESS 3,5,7 Bhagirathpura Industrial Area, Bidasaria Mill Compond

TOTAL NO OF HEAD COUNT 55 PRESENCE IN NO OF CITIES IN INDIA Two CERTIFICATIONS 200 + certifications ADDRESS 118/119, Ackruti Star , MIDC , Andheri (E),

TOTAL NO OF HEAD COUNT 40 PRESENCE IN NO OF CITIES IN INDIA Mumbai CERTIFICATIONS CCNA, Microsoft, Intel ADDRESS B308 Neelkanth Business Park, Vidyavihar West Mumbai

E-SOFT ONLINE BITSCAPE INFOTECH PVT. LTD.

HEAD OF THE ORGANIZATION RAJNIKANT DAS

HEAD OF THE ORGANIZATION KARTIK SHAH

TYPE OF THE ORGANIZATION SI, VAR, Cloud Partner

TYPE OF THE ORGANIZATION SI, MSP, Cloud Partner WHAT IS YOUR SPECIALIZATION Cloud, Collaboration and Compliance Expert BRANDS ASSOCIATED WITH Microsoft TOTAL NO OF HEAD COUNT 75 PRESENCE IN NO OF CITIES IN INDIA 1 CERTIFICATIONS Microsoft Gold Partner, ISO 9001, ISO 27001, ISO 20000 ADDRESS A509 Mondeal Heights, Nr Novotel Hotel, S G Highway

WHAT IS YOUR SPECIALIZATION We provide cloud Infrastructure solutions to corporate customers, Security solutions,LAN/WAN solutions, Wi-Fi solutions,AV solutions, Software Licensing,Hardware ,Datacenter services, Hosting Services,Azure,AWS services O365 BRANDS ASSOCIATED WITH Microsoft,AWS,Polycom, Sophos, Google,Adobe,NTT netmagic,Trendmicro, Seqrite,Macafee,Ruckus,Cisco TOTAL NO OF HEAD COUNT 15 PRESENCE IN NO OF CITIES IN INDIA Delhi NCR CERTIFICATIONS Microsoft Gold certified,AWS partner Consulting, Google partner,Polycom Partner,Cisco partner,Lenovo partner

ACPL SYSTEMS HEAD OF THE ORGANIZATION VISHAL BINDRA TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Cyber Security BRANDS ASSOCIATED WITH PaloAlto , CrowdStrike , Mcafee TOTAL NO OF HEAD COUNT 140 PRESENCE IN NO OF CITIES IN INDIA 4 CERTIFICATIONS Great Place to Work ADDRESS 235-240 , Vipul Trade Centre , Sohna Road , Gurgaon

ADDRESS Unit 535,Tower B, Logixtechnova, Sector-132

SME CHANNELS 49 MARCH 2022

100 BEST SOLUTION PROVIDERS

GLARY SOLUTIONS

PROTEUS TECHNOLOGIES PVT. LTD.

CACHE INFOTECH PVT. LTD.

HEAD OF THE ORGANIZATION NEYAZ

HEAD OF THE ORGANIZATION NILAY SHARMA

HEAD OF THE ORGANIZATION ALOK GUPTA

TYPE OF THE ORGANIZATION SI, Cloud Partner

TYPE OF THE ORGANIZATION Cloud Partner, ISV

TYPE OF THE ORGANIZATION SI, Cloud Partner

WHAT IS YOUR SPECIALIZATION Cloud Consultants

WHAT IS YOUR SPECIALIZATION Enterprise solution for SME

WHAT IS YOUR SPECIALIZATION Fms And Sysytem Integration

BRANDS ASSOCIATED WITH Microsoft, Amazon etc

BRANDS ASSOCIATED WITH Amazon, Google

BRANDS ASSOCIATED WITH Dell, lenovo,

TOTAL NO OF HEAD COUNT 7

TOTAL NO OF HEAD COUNT 100

TOTAL NO OF HEAD COUNT 87

PRESENCE IN NO OF CITIES IN INDIA 2

PRESENCE IN NO OF CITIES IN INDIA 3

PRESENCE IN NO OF CITIES IN INDIA 4

CERTIFICATIONS Amazon

CERTIFICATIONS AWS

CERTIFICATIONS Certified Drom Respected Vendors

ADDRESS J 3 By 9 Office No 10 2Nd Floor Khirki Extension M Nagar

ADDRESS D715 to 718 Neelkant Business Park, Vidyavihar, Mumbai 400086

ADDRESS alok gupta

VDA INFOSOLUTIONS PVT. LTD.

COMPUTERS NETWORK & TELECOM INDIA PVT. LTD.

UMBRELLA INFOCARE PVT. LTD.

HEAD OF THE ORGANIZATION DEEPAK JADHAV TYPE OF THE ORGANIZATION SI, VAR WHAT IS YOUR SPECIALIZATION Storage, Security, Virtualisation, BCP, Hybrid Cloud etc BRANDS ASSOCIATED WITH Dell, IBM, Vmware, Redhat, Palo Alto etc TOTAL NO OF HEAD COUNT 1100 PRESENCE IN NO OF CITIES IN INDIA 40 CERTIFICATIONS We are certified in most area of solutions we provide and do have more than 100 certified resources to design,deploy and support all related products. ADDRESS 76,shakuntala, no 5, 5th road, khar west, Mumbai 400052.

50 SME CHANNELS MARCH 2022

HEAD OF THE ORGANIZATION DIPESH MANGLA TYPE OF THE ORGANIZATION SI, NI, MSP, VAR WHAT IS YOUR SPECIALIZATION IT Infrastructure Solutions, Network Solutions ,Surveillance & Security Solutions Mobility Solutions ,IOT & Artificial Intelligence Services, Cloud Services, Smart City Solutions ,Managed Services BRANDS ASSOCIATED WITH Dell EMC, HP, IBM, Cisco, Vmware, Fortinet, NetApp, Arubha, F5 Networks, Radware, Veritas, Commvault, Redhat, Citrix, Symantech, APC, Microsoft. TOTAL NO OF HEAD COUNT 120 PRESENCE IN NO OF CITIES IN INDIA Pan India CERTIFICATIONS ISO-9001 , ISO/IEC 20000, ISO 27000 ADDRESS 333, 2ND Floor, Sant Nagar East of Kailash, New Delhi- 110065

HEAD OF THE ORGANIZATION SANJAY AGARWAL TYPE OF THE ORGANIZATION Cloud Partner WHAT IS YOUR SPECIALIZATION Cloud Consulting, Cloud Migration, Cloud Managed Services, Cloud Reselling, Big Data amd Analytics, Mobility with Secured application delivery BRANDS ASSOCIATED WITH AWS, Citrix TOTAL NO OF HEAD COUNT 135 PRESENCE IN NO OF CITIES IN INDIA 4 CERTIFICATIONS 52 ADDRESS F-23 Sector-11 Noida

100 BEST SOLUTION PROVIDERS

CONCORDE MEDLEY INDIA DELTAKRAFT SOLUINFOSOLUTION PVT. PERIPHERALS TIONS PVT. LTD. LTD. HEAD OF THE ORGANIZATION HEAD OF THE ORGANIZATION AKSHAY KUMAR SHARMA TYPE OF THE ORGANIZATION SI, VAR, Cloud Partner WHAT IS YOUR SPECIALIZATION Embedded Clients, Thin Clients, Wireless, Internet Security, VDI, Network, Cloud, DC/ DR, Collaboration, Data Backup & Security, Secure Remote Access BRANDS ASSOCIATED WITH VXL, Ruckus, Acronis, Citrix, Cisco, HPE, NTT Netmagic, Accops, Sophos TOTAL NO OF HEAD COUNT 25 PRESENCE IN NO OF CITIES IN INDIA 4 CERTIFICATIONS VMWare Server Virtualization, Citrix Certified Solution Expert, CCNA, CCIE, Acronis Certified Storage Expert (ACSE), VMWare Certified Professional (VCP), VMWare Certified Associate (VCA), Acronis Sales Professional (ASP), Acronis Certified Engineer for Acronis Backup (ACE Backup), Sophos XG Firewall Architect, WisE, Ruckus Cloud WiFi Expert, Google Solution Architect, Alibaba Certified Consultant ADDRESS Kh No 847/1, Mata Chowk, Airport Vasant Kunj RoadMahipal Pur

AMITKUMAR KOTAK

TYPE OF THE ORGANIZATION SI and Distributor WHAT IS YOUR SPECIALIZATION Breath billing BRANDS ASSOCIATED WITH Lenovo, Asus, Dell, HP, Samsung, Tally, Cooler Master

HEAD OF THE ORGANIZATION VIKRAM MEHTA TYPE OF THE ORGANIZATION Distribution WHAT IS YOUR SPECIALIZATION Cyber security

TYPE OF THE ORGANIZATION VAR, Cloud Partner WHAT IS YOUR SPECIALIZATION Cloud BRANDS ASSOCIATED WITH Hp, Dell adobe, auto desk, microsoft

TOTAL NO OF HEAD COUNT 17

TOTAL NO OF HEAD COUNT 15

PRESENCE IN NO OF CITIES IN INDIA 1

CERTIFICATIONS Lenovo Rd, Asus Awp, HP Printer Distributor, Dell Vostro Distributor, Dell Des, Tally 3 Star Partner, Samsung Tft Distributor, Samsung Htv Distributor

ADDRESS 302 shivana cha 356 mogul lane mahim mumbai 400016

CERTIFICATIONS So many

ADDRESS 105 Four Plus, Near Astron Chowk, Sardarnagar Main Road,

D M SYSTEMS PVT. LTD. HEAD OF THE ORGANIZATION D K BAJAJ

V.R. INFOTECH

HEAD OF THE ORGANIZATION DNYANESH KULKARNI

MINITEK SYSTEMS (INDIA) PVT. LTD. HEAD OF THE ORGANIZATION MR. RAJIV GITE TYPE OF THE ORGANIZATION SI

TYPE OF THE ORGANIZATION SI, Regional distributor

WHAT IS YOUR SPECIALIZATION Sales, Services and Solutions of IT products

WHAT IS YOUR SPECIALIZATION Cyber Security, HPC & HCI

BRANDS ASSOCIATED WITH HP, IBM, Lenovo, Dell, Acer, Microsoft, Corel, Adobe, Vmware, Veeam, Cisco, Commscope, Dlink, Digilink, Vertiv, Eaton, Apc, Etc...

BRANDS ASSOCIATED WITH Sophos , sonicwall , fortinet , Palo Alto, F5, Radware, Mcafee,Trendmicro , Nutanix , Lenovo, IBM

TOTAL NO OF HEAD COUNT 178

BRANDS ASSOCIATED WITH HMA, Kaspersky, Techmatrix

TOTAL NO OF HEAD COUNT 42

PRESENCE IN NO OF CITIES IN INDIA 04

TOTAL NO OF HEAD COUNT 100

PRESENCE IN NO OF CITIES IN INDIA 6 cities

CERTIFICATIONS ISO 9001, ISO 20000-1, MSME, GST, TAN, Incorporation, ...

PRESENCE IN NO OF CITIES IN INDIA 20 CERTIFICATIONS Got many Awards, on request can provide ADDRESS mumbai

CERTIFICATIONS Sophos, sonicwall , fortinet , Cisco , Nutanix , Microsoft, Linux ADDRESS B-11, Ground floor, shivalik, New Delhi -110017

ADDRESS Gite House, Sr. NO: 752/1/2, Plot No: 06, Near VIP Showroom, Vikas Colony, Trimbak Road, Nashik-422005. Earlier address (1st floor, Pingale Complex, Ghankar Lane, Raviwar Karanja, Nashik - 422001)

SME CHANNELS 51 MARCH 2022

100 BEST SOLUTION PROVIDERS

BMG INFORMATICS PROGILITY TECHNOLOGIES PVT. LTD. PVT. LTD.

NETLYNX TECHNOLOGIES PVT. LTD.

HEAD OF THE ORGANIZATION MANOJ SINGH

HEAD OF THE ORGANIZATION BHASKAR KALITA

HEAD OF THE ORGANIZATION CHITRANJAN KESARI

TYPE OF THE ORGANIZATION SI

TYPE OF THE ORGANIZATION SI, NI, MSP, VAR, Cloud Partner

WHAT IS YOUR SPECIALIZATION SI in the field of Unified communications & collaboration BRANDS ASSOCIATED WITH Refer this link - https://www.progilitytech. com/our-partner.php

WHAT IS YOUR SPECIALIZATION Networking, Datacentre

WHAT IS YOUR SPECIALIZATION Cloud and Vertuakization with Information Security

TURNOVER OF THE COMPANY 200 Crore TOTAL NO OF HEAD COUNT 287 PRESENCE IN NO OF CITIES IN INDIA 35 CERTIFICATIONS Refer this link - https://www.progilitytech. com/our-partner.php ADDRESS 601, 6th Floor, 247 Park, Tower B, Vikhroli West, Mumbai 400083

TOTAL APPLICATION SOFTWARE CO. PVT. LTD. HEAD OF THE ORGANIZATION ANURAG GUPTA TYPE OF THE ORGANIZATION SI, MSP, VAR, Cloud Partner

BRANDS ASSOCIATED WITH HP , DELL , CISCO , ORACLE, MICROSOFT ETC TURNOVER OF THE COMPANY 41 Crore

BRANDS ASSOCIATED WITH Nutanix, AWS, AZURE, Gsuite, Office 365, Icewarp, Holm Security, Acronis, SOPHOS, VEEAM

TOTAL NO OF HEAD COUNT 45

TURNOVER OF THE COMPANY 1 Crore

PRESENCE IN NO OF CITIES IN INDIA North East Region

TOTAL NO OF HEAD COUNT 10

CERTIFICATIONS ISO 9001 , ISO 14001 ADDRESS 1st Floor, Disha Enclave, Arunaday Path Christian Basti

HEAD OF THE ORGANIZATION YOGENDRA RAJPUT TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Cyber security BRANDS ASSOCIATED WITH Fortinet, Palo Alto, pulses secure

BRANDS ASSOCIATED WITH SAP, Microsoft, AWS, Dropbox

TOTAL NO OF HEAD COUNT 22

TOTAL NO OF HEAD COUNT 10

PRESENCE IN NO OF CITIES IN INDIA Delhi

PRESENCE IN NO OF CITIES IN INDIA 1

CERTIFICATIONS Yes

ADDRESS 106, Pratap Bhawan, 5, Bahadur Shah Zafar Marg

52 SME CHANNELS MARCH 2022

CERTIFICATIONS AWS & AZURE with Acronis and Holm security ADDRESS 103, Tirupati Udyog Bhawan, IB Patel Road, Goregaon east

MAPLECLOUD TECH SRISHTI COMPUTER SERVICE PVT. LTD.

WHAT IS YOUR SPECIALIZATION Microsoft Cloud Solutions (Office 365 / Azure), SAP Business One, AWS

CERTIFICATIONS Microsoft Gold Partner

PRESENCE IN NO OF CITIES IN INDIA 1

ADDRESS 104, B-46

HEAD OF THE ORGANIZATION SAROJ KUMAR TYPE OF THE ORGANIZATION SI, Service providers WHAT IS YOUR SPECIALIZATION Service BRANDS ASSOCIATED WITH Brother Dell Hp ITDL LOGITECH TOTAL NO OF HEAD COUNT 1 PRESENCE IN NO OF CITIES IN INDIA 1 CERTIFICATIONS Srishti Computer ADDRESS G 80 Ground Floor Roshpa Tower Main Road Ranchi

100 BEST SOLUTION PROVIDERS

JNR MANAGEMENT WYSETEK SYSTEMS AMBISURE TECHTECHNOLOGISTS NOLOGIES PVT. LTD. RESOURCES PVT. LTD. PVT. LTD. HEAD OF THE ORGANIZATION HEAD OF THE ORGANIZATION RAJESH MATHKAR TYPE OF THE ORGANIZATION SI, Cloud Partner WHAT IS YOUR SPECIALIZATION CyberSecurity ,HCI ,Cloud ,Virtualization, Datamanagement ,Opensource BRANDS ASSOCIATED WITH Dell Technologies, HPE, VMware, Cisco, Citrix, Veritas, Commvault, Radware, Trendmicro, Check Point, IBM, Imperva,F5, Firereye, Palo Alto, Smokescreen, TOTAL NO OF HEAD COUNT 350 PRESENCE IN NO OF CITIES IN INDIA Mumbai, Delhi, Pune, Bangalore, Ahmedabad, Bhopal, Chennai, Hyderabad, Jaipur, Kolkatta CERTIFICATIONS Dell Technologies Titanium Partner, HPE Platinum Partner Veritas Platinum Partner, TrendMicro Gold Partner, IBM Silver Partner, ADDRESS 1701/1702, 17th Floor, D wing, Lotus Corporate Park, Graham Firth Compound, W.E. Highway, Goregaon (E), Mumbai-400063

AJAY BHAYANI

TYPE OF THE ORGANIZATION VAR WHAT IS YOUR SPECIALIZATION Cyber Security Solutions and Consultation BRANDS ASSOCIATED WITH GlobalSign, SiteLock, Tenable, Safesquid, TOTAL NO OF HEAD COUNT 15 PRESENCE IN NO OF CITIES IN INDIA Mumbai CERTIFICATIONS CRISC, CEH, CHFI, ECSA, CND ADDRESS 75, Mody Street, Vijay Bhuvan, Fort

HEAD OF THE ORGANIZATION ANKITA KASHYAP TYPE OF THE ORGANIZATION MSP, Cloud Partner WHAT IS YOUR SPECIALIZATION Cloud and Services BRANDS ASSOCIATED WITH Microsoft, Checkpoint TOTAL NO OF HEAD COUNT 60 PRESENCE IN NO OF CITIES IN INDIA Pan India CERTIFICATIONS Microsoft ADDRESS Foetron, 1130_31, Floor 11, Tower B3, Spaze iTech Park, Sector-49, Near Omaxe Mall, Sohna Road

TYPE OF THE ORGANIZATION SI, VAR WHAT IS YOUR SPECIALIZATION Public Key Infrastructure BRANDS ASSOCIATED WITH DigiCert, Thales-Gemalto, Veritas, Google, Trend Micro, McAfee, Zoom, Teamviewer, Logmein, Redhat TOTAL NO OF HEAD COUNT 30 PRESENCE IN NO OF CITIES IN INDIA Delhi-NCR, Mumbai, Chennai, Bangalore CERTIFICATIONS ISO 9001:2008 DigiCert, Thales, Redhat etc ADDRESS 327 Ansal Chambers II, 6 Bhikaji Cama Place

SILICON NETSECURE PVT. LTD. HEAD OF THE ORGANIZATION TUSHAR PAREKH TYPE OF THE ORGANIZATION VAR

FOETRON

HEAD OF THE ORGANIZATION PRASHANT JAIN

WHAT IS YOUR SPECIALIZATION Silicon Netsecure specialises in Information Security, Storage & Backup Solutions, DR, Virtualisation, Business Continuity & Emailing Solutions. We mainly focus on Data Leakage Prevention, Encryption, SIEM, IPS, Firewalls, APT, MDM, SLB & GSLB Solutions, IAM & PIM Solutions, Cloud Solutions.

MK INFOSYSTEMS PVT. LTD. HEAD OF THE ORGANIZATION MANOJ BISHT TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION We are leading system Integrator for LAN, WAN security Surveillance, Safe City project

BRANDS ASSOCIATED WITH AWS, Azure, Sonicwall, McAfee, Bitdefender, Sophos, Fortinet, IBM Security, Array Networks, Microsoft, Google, MDaemon

BRANDS ASSOCIATED WITH DELL, AXIS, Pelco, Allied Telesys, Infinova, Milestone, Molex, Compscop, Schinder, D Link

TOTAL NO OF HEAD COUNT 22

TOTAL NO OF HEAD COUNT 93

PRESENCE IN NO OF CITIES IN INDIA Mumbai

PRESENCE IN NO OF CITIES IN INDIA 1

CERTIFICATIONS -

CERTIFICATIONS Axis, DELL, Allied Telesys, Mileston

ADDRESS 517, Midas, Sahar Plaza, Andheri Kurla Road, Andheri (East)

ADDRESS 2nd floor, 39 shahpurjat, Opposite Asiad village

SME CHANNELS 53 MARCH 2022

100 BEST SOLUTION PROVIDERS

CYGNUS INFORMATION SOLUTIONS PVT. LTD.

SUNTRONIX

HEAD OF THE ORGANIZATION RAJESH MISHRA

TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Infra setup BRANDS ASSOCIATED WITH Dell International Services India Pvt ltd TOTAL NO OF HEAD COUNT 20 PRESENCE IN NO OF CITIES IN INDIA Mumbai Delhi and Pune CERTIFICATIONS Storage and Server ADDRESS B-118 ANSA Industrial Estate , Opp Vodafone Store Saki Vihar Road Andheri east

VALUE POINT SYSTEMS PVT. LTD. HEAD OF THE ORGANIZATION R S SHANBHAG TYPE OF THE ORGANIZATION SI, NI, MSP, Cloud Partner WHAT IS YOUR SPECIALIZATION System Integration, Infra Management Services, Data Center Modernization, Cloud Services, Network Transformation, Managed Services BRANDS ASSOCIATED WITH HPE, HPI, Aruba, Dell, Xerox, Cisco, Microsoft, Nutanix, VMWare,Tableau, Lenovo, etc. TURNOVER OF THE COMPANY 185 Crore

HEAD OF THE ORGANIZATION PRADEEP DAGA

TOTAL NO OF HEAD COUNT 28 PRESENCE IN NO OF CITIES IN INDIA 1 ( CHENNAI ) CERTIFICATIONS Apple Certified Product Professional - 2014 | 2015 | 2016 | 2017 | 2018 | 2019 ADDRESS N.P.Complex | # 102, D Block | Annanagar East | ( Near Chintamani Signal ) |

VALUEPOINT TECHSOL PVT. LTD. HEAD OF THE ORGANIZATION ASHOK PRABHU TYPE OF THE ORGANIZATION Cyber Security Solutions and Services, Security Operations Center (SOC), Managed Security Services WHAT IS YOUR SPECIALIZATION End to end Cyber Security solutions and services company BRANDS ASSOCIATED WITH Crowdstrike, Symantec, Cisco, Fireeye, Forescout, Barracuda, Skybox, RSA, etc.

TOTAL NO OF HEAD COUNT 1000

TURNOVER OF THE COMPANY 135 Crore

PRESENCE IN NO OF CITIES IN INDIA 5

TOTAL NO OF HEAD COUNT 85

CERTIFICATIONS ISO 9001, IS0 20000, ISO 27001

PRESENCE IN NO OF CITIES IN INDIA 5

ADDRESS # 66, St. Johns Wood Road, Koramangala, Karnataka

54 SME CHANNELS MARCH 2022

CERTIFICATIONS ISO 27001, ISO 9001 ADDRESS #102, Brigade Corner, 7th Block, Jayanagar, Yediyur Circle, Karnataka 560082

DATASOFT NETWORK SOLUTIONS PVT. LTD. HEAD OF THE ORGANIZATION IRVIN PINTO TYPE OF THE ORGANIZATION SI, VAR, Cloud Partner WHAT IS YOUR SPECIALIZATION End to wnd system integration, storage & Backup, HCI, Virtulisation,switching, Networking, routing, Datacentre creation etc BRANDS ASSOCIATED WITH Dell EMC, lenovo, HP, IBM, NetApp, cisco, Microsoft, VMware, Aruba, sonicwall, sophose, Arcserve, Veritas, Kaspersky, McAfee, Gajshield TOTAL NO OF HEAD COUNT 125 PRESENCE IN NO OF CITIES IN INDIA Mumbai, Ahmedabad, Pune, Goa, direct offices. franchise locations are Delhi, Kolkata, Bangalore, chennai CERTIFICATIONS Dell Gold partner, lenovo platinum Partner, HP silver partner, cisco, Microsoft Silver Partner ADDRESS "217 Ravikiran, Next to Monginies Cake Factory Off Link Road, Andheri West"

UNINSTALL SYSTEMS PVT. LTD. HEAD OF THE ORGANIZATION ALOK GUPTA TYPE OF THE ORGANIZATION OEM WHAT IS YOUR SPECIALIZATION Data Security and Data Recovery BRANDS ASSOCIATED WITH HP, Dell,Acer TURNOVER OF THE COMPANY 25 Crore TOTAL NO OF HEAD COUNT 0 PRESENCE IN NO OF CITIES IN INDIA 0 CERTIFICATIONS ISO 9001-2015 ADDRESS 408,Sidharth Building 96, Nehru Place 110019

100 BEST SOLUTION PROVIDERS

ABHI TECHNOLOGIES

DEV INFORMATION TECHNOLOGY LTD.

HEAD OF THE ORGANIZATION ABHIJIT CHATTERJEE

HEAD OF THE ORGANIZATION MR. PRANAV PANDYA

TYPE OF THE ORGANIZATION SI, VAR, Cloud Partner WHAT IS YOUR SPECIALIZATION Infrastructure Solution, Hardware Maintenance, Software Lifecycle Management, Networking, Security Surveillance, Cyber Security, Cloud Services (Domain Regn, WebServer, WebHosting, Website Development), Data Recovery, IT Infrastructure Setup, Remote Service Support and Renting IT Infrastructure BRANDS ASSOCIATED WITH Amazon, Adobe, AutoDesk, Brocade, Canon, Cisco, D-Link, Dell, Epson, Google, HP, IBM, Intel, Lenovo, McAfee, Microsoft, NetApp, NVidia, Oracle, Seagate, Symantec, Veritas, VMware, Western Digital, etc. TOTAL NO OF HEAD COUNT 0 PRESENCE IN NO OF CITIES IN INDIA 1 CERTIFICATIONS Certified Security Consultant , Certified SMB Server Solution Expert , Microsoft SBS Specialist, Dell Certified Partner, HP Business Partner , Symantec Registered Partner, Cisco Certified Partner, Microsoft Pre-Sales Technical Specialist, IBM Server Sales Specialist,IBM Storage Sales Specialist ADDRESS "H-16/236, 1st Floor, Sangam Vihar"

COMPUTER PROFESSIONAL HEAD OF THE ORGANIZATION ARUN KUMAR DEY TYPE OF THE ORGANIZATION Distributor WHAT IS YOUR SPECIALIZATION CCTV BRANDS ASSOCIATED WITH HP, Hikvision, Lenovo, Samsung, TVS TURNOVER OF THE COMPANY 35Crores TOTAL NO OF HEAD COUNT 32 PRESENCE IN NO OF CITIES IN INDIA 1 CERTIFICATIONS Authorised certificates from all above companies ADDRESS Link Road, Near Jagannath Petrol Pump, Link Road

TYPE OF THE ORGANIZATION MSP, Cloud Partner, Technology solutions (IT) WHAT IS YOUR SPECIALIZATION Digital transformation through cloud, data and automation solutions. BRANDS ASSOCIATED WITH Microsoft, Adobe, Sify, Oracle, Sonicwall TURNOVER OF THE COMPANY Approx. 72 Cr. TOTAL NO OF HEAD COUNT 1200 PRESENCE IN NO OF CITIES IN INDIA 4 CERTIFICATIONS CMMi Level 3 appraised, ISO 9001, 27001 certified, Microsoft Gold Partner, Adobe Certified Partner ADDRESS 14, Aaryans Corporate Park, Near Shilaj Railway Crossing, Thaltej Shilaj Road, Thaltej, Ahmedabad 380059, Gujarat, INDIA

ZNET TECHNOLOGIES PRIVATE LIMITED HEAD OF THE ORGANIZATION JYOTSANA GUPTA TYPE OF THE ORGANIZATION MSP, Cloud Partner WHAT IS YOUR SPECIALIZATION Managed cloud services; Infrastructure services; Cloud services; Security services; Cloud self-service delivery and billing automation services via RackNap- an Intellectual property of ZNet Technologies; Digital marketing services BRANDS ASSOCIATED WITH Alibaba Cloud, Microsoft, AWS, Acronis, Plesk, GlobalSign and more TOTAL NO OF HEAD COUNT 72 PRESENCE IN NO OF CITIES IN INDIA 4 CERTIFICATIONS AWS Certified Solutions Architect, Red Hat Certification, Microsoft Certification, Plesk Onyx Solutions Linux Expert, etc. ADDRESS D-10/52, Opp. Chitrakoot Stadium, Chitrakoot, Jaipur, Rajasthan 302021

CLOUDSTRATS TECHNOLOGIES PVT. LTD. HEAD OF THE ORGANIZATION PARIMAL DESHPANDE TYPE OF THE ORGANIZATION SI WHAT IS YOUR SPECIALIZATION Cloud, Automations, Solutions based on AI & ML BRANDS ASSOCIATED WITH "Microsoft, Oracle, SAP, VMware, Citrix, Veeam, Riverbed, GFI, APC, RedHat, Adobe, Acronis, Veritas, Commvault, Dell EMC, Lenovo, HP, IBM, Cisco, NetApp, Intel, Softlayer, Amazon Web Services, Google, Tata Comm. Vodafone, Sify, Trend Micro, Symantec, McAfee, Palo Alto, Fortinet,Sophos" TOTAL NO OF HEAD COUNT 85 PRESENCE IN NO OF CITIES IN INDIA 7 CERTIFICATIONS ISO 9001:2008, ISO 9001:2015, ISO 27001:2013, VMware Enterprise Certification,Microsoft Silver Level Certification, Microsoft Certified Cloud Service Provider, Certified Information Systems Security Professional, Citrix XenApp & XenDesktop Architect, Certified Data Center Design Professional (CDCP), Certified Data Center Professional (AMPDCP), Project Management Professional (PMP), VMware Certified Professional (VCP) V5, V4, Business Process Management Certification (BPM, ITIL Service Manager V2 (ITSM), Foundation V3, Microsoft Certified Solution Experts ADDRESS AA-57, Kailas Complex, Hiranandani Vikhroli Link Road, Vikhroli West, Mumbai 400079

NET.COM HEAD OF THE ORGANIZATION NILESH SHINDE TYPE OF THE ORGANIZATION Distributor WHAT IS YOUR SPECIALIZATION Networking Equipment BRANDS ASSOCIATED WITH Linksys/MRS rack/Dlink/Molex/Amp/ Systimax/Cisco TOTAL NO OF HEAD COUNT 12 PRESENCE IN NO OF CITIES IN INDIA 0 CERTIFICATIONS Dlink ADDRESS Shop No. 5 Sharma Compound Andheri East

SME CHANNELS 55 MARCH 2022

LEADING WOMEN IT LEADERS

WOMEN’S POWER@ IT

Wading through odds on their way, women IT Leaders have set examples for others to emulate. But all said and done, lot of gaps still left to be bridged.

56 SME CHANNELS MARCH 2022

LEADING WOMEN IT LEADERS

KAREN POWELL

CO-FOUNDER & CHIEF OPERATING OFFICER, PROVANA

“I Believe That Embodying A SuccessDriven Mindset And Entrepreneurial Spirit Is Gender Neutral. Regardless Of Our Gender, We All Face Challenges And Opportunities.”

he International Women’s Day was celebrated with the customary pomp and fanfare this month a few days back. Despite all the buzz surrounding women’s empowerment and conversations on gender diversity in tech, women are still underrepresented and often discriminated against in the tech industry, if we go by the numbers. But the silver-lining in the cloud has been the recent strides taken by the fair sex in various walks of life, including the IT industry. In commemoration of the International Women’s Day and in celebration of and gratitude to Women’s Power, we have embarked upon cataloguing the achievements and voices of leading women in the tech industry. Diversity in Workforce Critical to Tech Industry Diversity in workforce has been proved critical in tech industry, as it enables companies to create better and safer products, taking into consideration every section of the society. According to a 2020 McKinsey report, diverse companies perform better, hire better talent, have more engaged employees, and retain workers better than companies that do not focus on diversity and inclusion. However, women still remain widely underrepresented in IT roles. Statistics from the various important facets of IT work, ranging from higher education to workplace environment, paint a clear picture of the challenges women face in finding equal footing in a career in IT. Gaping Leadership Gap The tech sector is still struggling to bridge the huge

hiatus in leadership roles. But recent growth in women’s share in senior leadership roles brings in smiles for the tech sector, as this can positively impact female employee engagement and retention. According to a recent IDC finding, the percentage of women in senior leadership positions grew from 21% to 24% between 2018 and 2019. Organizations with women in 50% or more in senior leadership positions are more likely to offer equal pay. Female employees are more likely to stay with the organisation longer than a year; they also report higher job satisfaction, and believe that the company is trustworthy. Despite the happy numbers, women still feel less enthusiastic about senior leadership prospects than men. The IDC report found that 54% of men felt that they would be promoted to executive management in their company, whereas, only about 25% of women felt the same, and noted lack of support, self-confidence, and mentorship, and felt they need to “prove themselves more than men to get promoted.” Learning from the High Fliers Even in the US, women hold less than one-third (28%) of the leadership positions in tech industry, signifying very low representation of women in tech leadership. However, Tech organizations that have been able to take in more women leaders stand to reap tangible benefits. According to research from the Peterson Institute for International Economics, companies where 30% of leaders are women are seen to record a 15% increase in profitability compared to those without female leaders. This takes us to the point where we shall try to find out and analyse the factors that propel women

ahead in tech. Also, what should tech firms do to improve the roster of their women leaders. A survey by BCG and Heidrick & Struggles attempts to answer this issue. Covering more than 750 female and male tech leaders and conducting in-depth interviews with more than 70 women in tech leadership positions, the survey found out that there is not much ambition gap between the two genders. While 67% men were found ambitious, 62% women were found to have strong career ambitions, as they said they were trying for promotion. Women too were more likely to see their technical skills as critical to their advancement than men do. Similarly, both men and women agreed that changing employers was a powerful driver of advancement in career. But men were found to change jobs more frequently than women. The research also identified actions that C-suite executives and hiring managers can take to help women rise through the ranks at tech companies, and what steps women themselves can take to rise in their career. The survey covered 457 female tech leaders and 300 of their male counterparts. This included both technologists including CIOs, technology and engineering leaders, and other executives in tech functions across multiple industries as well as business leaders including business unit and sales leaders in the tech industry. The research found while men and women are similar in their ambition, the factors that influence their advancement, the skills and capabilities that propel their rise, and the way in which they assess and manage risk often differ. Female tech leaders said breakthrough opportunities came early in their career. Nearly, 44% of women said their first promotion was the most important, while only 32% of men felt so. Men respondents pointed to later promotions as the most pivotal for them. Significant similarities were found in the capabilities and strengths of women and men, which both feel as driving their career advancement. BCG survey found both men and women to cite “setting a vision” as the single most important factor in reaching their senior position. They also dubbed an ability to motivate their teams as critical for career progression. However, the Heidrick & Struggles LAQ data found men scoring higher on capabilities related to envisioning the future while women tend to excel on capabilities related to engaging and energizing the organization. But women’s strength in energizing and moti-

SME CHANNELS 57 MARCH 2022

LEADING WOMEN IT LEADERS

ANUPAMA KADAMBI

CHIEF EXPERIENCE OFFICER GOFRUGAL

“Organizations need to work on how women leaders can inspire and groom other women at work. It is the responsibility of every stakeholder in the organization.” vating teams likely stems in part from their ability to communicate effectively. In the survey, most women spoke about the importance of honing a successful communication style. The experiences of these female tech leaders offers powerful insights into the life and career women in tech industry and spot-on approaches that might advance women’s ascent in the tech sector. Ways to Improve Women’s Representation The Survey’s findings suggested three important measures to improve women’s representation. First, clear ideation from top leadership to make gender diversity in leadership a clear priority in both message and action. Second, although women tech leaders should play a central role in the push for diversity, the onus should not be solely on women. Third, efforts to bring in diversity should be fully comprehensive and woven into the company’s operations and HR practices. Breaking the Bias So how to establish gender parity, breaking the age-old jinx. Well, Gender equality is not achievable in one single day. “It is a continuous journey and conscious effort from each one of us. Organizations need to work on how women leaders can inspire and groom other women at work. It is the responsibility of every stakeholder in the organization,” suggests Anupama Kadambi, Chief Experience Officer, GOFRUGAL. Pointing out that women can help fill the talent deficit, she says, “With India’s growing GDP and talent war, there is an increasing need for skill and talent. We need to use this right opportunity

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and the right time to bridge the gap by hiring and training women.” “We have made great strides as a society, and women currently have greater opportunities than at any time in history,” acknowledges Deepa Kuppuswamy, Information Security Architect at ManageEngine. “But we still have a long way to go to ensure gender equality. Harmful social norms, unconscious gender bias, financial dependence, and unequal division of housework and childcare are challenges that need to be addressed,” Deepa adds. ‘’Technology continues to be a high growth sector across the world, and historically the sector has been dominated by men. However, this is slowly fading away as an increasing number of companies and organizations are hiring deserving women for STEM roles. With the right exposure and mentors, a sustainable ecosystem of skilled women workforce can be created within the industry,” says Shalini Nair, CTO & Co-founder of Ennoventure. However, Manjari Sharma, CPO & Cofounder of FreightFox, has a slightly different take, “It’s still a tough world out there for women, despite the progress we’ve made. It’s important to remember that these feelings of doubt are natural for women, and it’s only by acknowledging and working through them that we can help ourselves and others deal with them meaningfully. “There is much we can do as women leaders to create an inclusive space at work - using genderneutral pronouns, being sensitive to the needs and situations of other women colleagues, amplifying women’s voices to ensure that their opinions are heard, or even creating forums where such conversations can be had safely. This ensures open

and focused dialogue that emphasises real change, not just for women but for the entire organization,” adds Sharma. Reminding women of their collective obligation towards fostering gender equality, Nivedha Sridhar, Director of Marketing and Member of Founding Team at Facilio, says, “We are at a time when a society’s socio-economic stature is determined based on how empowered its women are. It is to this effect that we are increasingly witnessing women-centric reforms from progressive nations. We, as women, have a collective obligation to acknowledge and perpetuate such positive developments and make the path smoother for the next generation. To move a step forward to attain gender equality, Facilio is mindfully seeking to achieve better gender ratios at the workplace and is currently at 37%, above the usual average in most workplaces.” Towards Gender Parity While the world has not been able to attain gender parity, there has been visible progress all around for all to see. “we are making (slow) progress. We have made good progress with awareness, but awareness is only the first step, “ says Preethi Srinivasan, Director of Innovation, Druva. Preethi delineates a line of action which can bring in tangible changes which can accelerate societal progress towards gender parity: “Society has to overcome the bias and treat women equally. Bias hinders womens’ access to opportunities to advance their careers and that inturn hinders the development of the society itself. Organizations have to truly execute on the proven fact that diversity of thought is critical for the success of their organizations. The gender wage gap is real. The World Economic Forum notes that women earn on average just 68% of what men are paid for the same work, and just 40% on average in countries with the least gender parity. It is critical that women must receive equal pay for work of equal value for gender parity to be achieved.” “I believe, in order to achieve this goal, we need to do a number of things on fundamental levels to empower women by making education more gender-sensitive, raising aspirations of girls and their parents, recognizing gender pay-gap and valuing ‘women’s work’ as well as having more women in leadership positions. We, as a society, need to continuously work together to ensure gender equality,” feels Anita Kukreja, Head - Marketing & Channel Sales, IceWarp. “To be honest, the awareness is there that we need to attain gender equality, however, Rome

LEADING WOMEN IT LEADERS

SHALINI NAIR

CTO & CO-FOUNDER ENNOVENTURE

“With the right exposure and mentors, a sustainable ecosystem of skilled women workforce can be created within the industry.” DEEPA KUPPUSWAMY

INFORMATION SECURITY ARCHITECT MANAGEENGINE

“Focus on excellence and prove yourself with your skills. No glass ceiling can hold you back. Always take on new challenges, and never underestimate your talent.” isn’t built in a day, and we have a long way to go. I personally believe that in order to bring changes in the society we need to start at the grassroots level. We first need to end gender disparity in our own homes, and neighborhood to attain a gender equal society,” says Rimo Bose, PR Manager, TCL India.

look at the data, at least in the US, the number of women graduating from accredited colleges and universities has continued to grow and eclipsed men – as of 2021, women made up 60% of college students and 65% of college graduates. I think the proof is in the data,” Karen continues.

Success-driven Mindset is Gender Neutral Has the world today been able to attain gender parity? Well, Karen Powell, Co-Founder & Chief Operating Officer, Provana, provides the answer. “I believe that embodying a success-driven mindset and entrepreneurial spirit is gender neutral,” affirms Karen. “Regardless of our gender, we all face challenges and are, similarly, given the opportunities. For example, formal education often leads to more opportunities in the corporate world. If you

Women-Friendly Workplace, a Sine Qua Non to Success More than anything else, work environments always cast a lasting impact on an employee’s urge to deliver so as to realize career growth. Thus, women-friendly atmospheres are a sine qua non to career success of women. “At Ennoventure, we strive to create a workplace that supports a learning environment for women employees. As a global organization we have imbibed the principles of diversity, acknowledging the fact that business outcomes are best driven

by a diverse workforce. Our wellbeing program empowers women leaders to build mindfulness and generate ideas. If we truly follow the theme of #BreakTheBias, it is essential to make women employees feel equal at all levels,’’ says Shalini Nair, CTO & Co-founder of Ennoventure. “At Facilio, we’re committed to leaving no stone unturned in creating an environment where every voice regardless of gender has a seat at the table, where we continuously learn and improve through dialogue, and where we aren’t afraid to challenge the status quo. Our objectives are aligned towards our larger goal of reimagining property operations, and we have a strong model and culture that passionately works towards this. We regularly have brainstorming sessions with our co-founders and cross-team members,” informs Nivedha. Sharing her organisations policies to ensure women-friedly atmosphere, Anita Kukreja, Head – Marketing & Channel Sales at IceWarp India, says, “Our organization is quite dynamic and gives equal growth opportunities to both men and women. In fact, I feel quite respected at work and right decisions are always appreciated. I have never had to face any discrimination or comparison with other male managers. Our organization follows a simple fundamental rule that the one who gives his/her hundred percent should be duly rewarded.” “We encourage women participation, share leadership power to enhance other self-worth, and motivate others about their work. All these things push women to contribute and to feel powerful and important to create a win- win platform which is good for the employees and for the organization,” adds Kukreja. “At Gofrugal, we believe in giving people freedom and empowering them to learn, innovate and execute their ideas. We provide equal opportunities in hiring from different backgrounds, with a great emphasis on attitude, listening skills, and self-learning capability. We encourage them to learn every day, own/drive a learning plan for their growth,” informs Anupama Kadambi, Chief Experience Officer, GOFRUGAL. “We also had kickstarted an initiative encouraging women who had a career break because of the family and willing to restart with a strong desire to learn and contribute. Such women can start working part-time with a minimum of five hours a day,” adds Anupama. Deepa Kuppuswamy, Information Security Architect at ManageEngine, says, “Zoho is an equal opportunity employer in all aspects, with women working in various positions and leader-

SME CHANNELS 59 MARCH 2022

LEADING WOMEN IT LEADERS

NIVEDHA SRIDHAR

DIRECTOR - MARKETING & MEMBER OF FOUNDING TEAM, FACILIO

“We, as women, have a collective obligation to acknowledge and perpetuate positive developments and make the path smoother for the next generation.” RIMO BOSE PR MANAGER TCL INDIA

“Women are competent enough to handle leadership positions and do not need to do anything extra apart from giving in their 100%. All that is required is a change in the societal mindset.” ship levels across business streams. The flexible work policy, the network of mentors of all genders, and the freedom to voice your opinions help a lot. Prioritising employee welfare reflects in our company policies, such as having childcare facilities, workplace safety and support, and equal recognition of good work.” Scope for Upskilling For solid career growth, continuous upskilling, especially in current times, is a vital link. In IT industry where flux is the only constant, dynamic growth seriously calls for constant upskilling. Therefore, organisations that take the first foot forward to train and extend upskilling programs to its workforce would go a long way to help prepare women as future leaders. “Because of this continuous upskilling, we have 15-20% of women as coaches/managers. 30% of them are less than

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25 years old. We aspire to increase this because diversity inclusion is not about age or experience, but skill defines growth,” says Anupama Kadambi, Chief Experience Officer at GOFRUGAL. Deepa Kuppuswamy, Information Security Architect at ManageEngine, says, “We run two initiatives that I want to highlight. The first is Zoho Schools of Learning for high school students. A lot of young girls from rural areas have benefited from this opportunity, as they might not have gotten into the IT field otherwise. We’ve seen them grow as strong technical professionals with high self-esteem who uplift their families’ livelihoods. The second is our latest initiative, Marupadi: a boot camp for women looking to restart their tech career. This is a huge boost to women returning to work after a break.” Powering Feminine Ascent in IT

In the IT industry, there are still very few women in leadership positions in India as well as in the world. So, what should women do to reach leadership positions and what’s the secret behind successful women who have attained critical leadership positions? Karen feels leadership positions require a dedication to intellectual curiosity and a little bit of luck. “Women, and for that matter men, who wish to achieve leadership roles need to be proactive in learning and in pursuing positions in companies that have a track record of celebrating talent, regardless of gender. As a leader myself, I’ve made it a mission to establish a company culture that’s based on hard work and merit – those who have the drive for continuous improvement and growth will continue to rise within the organization, regardless of their gender.” “Women are more vulnerable when they enter their mid-30s or late 40s when they take a career break for the family. The pandemic has broadened this gap resulting in a few percentages of women being forced to drop out. Women struggle to get back as they lose their confidence slowly, not aware of how and what to skill up,” says Anupama. “Organizations need to provide equal opportunities to grow and take responsibility, recognize and promote them.” “The percentage of women in the Indian IT sector has steadily risen over the last decade. We see substantial representation of women at the lower levels, but the challenges are retaining mid-level talent and having more representation at the senior level. Motherhood and family care are transitions some women find difficult to balance. When organisational culture provides flexibility and space to handle these, it goes a long way in helping women flourish in their careers. We should motivate, mentor, and guide them through the tough phases. We must encourage them and provide visibility into the exciting opportunities ahead,” says Deepa. Preethi Srinivasan, Director of Innovation, Druva, says, “The fundamental bias is the assumption that women need to achieve more than their male colleagues to reach leadership positions. Organizations should reflect if they are hiring and promoting women without bias. Women are judged by what they have already done, whereas men are often promoted based on their potential. This is detrimental especially when it comes to promoting/hiring women in leadership positions because their potential is ignored until it is proven.” “Helping women advance to leadership positions is not about giving women special treatment

LEADING WOMEN IT LEADERS

MANJARI SHARMA CPO & CO-FOUNDER FREIGHTFOX

“We should create inclusive spaces at work - using gender-neutral pronouns, be sensitive to needs of other women colleagues, and amplify their voices.” or expecting them to do more but actually treating them equally and giving them a fair chance,” Preethi adds. IceWarp’s Kukreja is of the view that women have a long way to go but should also celebrate the small wins and keep moving to break the bias. “The ratio is low but it has improved drastically from the previous years and decades. It is a slow process as we are overcoming a ton of barriers and challenging stereotypes and any kind of impactful change takes time.” “As a woman professional and an optimist, I choose to see the glass as half full by looking at the increasing number of women leaders in traditionally male-dominated domains like IT and more female professionals joining the workforce. Of course, we have a long way to go but we should also celebrate the small wins to keep the momentum going,” Kukreja adds. Decoding the Success DNA Let’s attempt to understand what it takes for a woman leader to maintain the winning streak. And on her journey as a career woman, how does she brace herself to handle business-critical roles? “As I mentioned above, continuous learning and a curious mind are essential elements of being a successful leader. As I’ve progressed throughout my career, and still today, I rely on my network of mentors, peers and others I admire for advice and wisdom. When you surround yourself with trusted advisors and others who have achieved what you are also trying to accomplish, it creates an opportunity for vulnerability and sharing – we’re all helping each other reach the next level. My greatest piece of advice for rising leaders is to build a solid network, whether it’s through your

education or professional networks, that you can carry with you as you progress in your career,” reveals Karen. “Women need to add to their growing repertoire self-learning ability, innovation mindset, learn deep, focus, prioritize well, develop critical thinking and problem-solving skills,” says Anupama. Echoing Anupama, Deepa says, “To the women out there, I would say self-belief, a never-give-up attitude, and continuous upskilling will surely help you reach the top positions.” “We as women need to stand up for other women employees at the workplace. My journey and career path have been greatly enriched by the influence and advice of many wonderful guides and mentors, who took me under their wing at crucial junctures. So, I would advise women wanting to enter the IT industry and reach leadership positions to seek out the advice and input of those more experienced than themselves, as well as to pass on their knowledge when it is their turn to mentor others,” advises Nivedha. “My advice to all the awesome women out there is to stop measuring yourself on what others may say, think, or expect you to be. Take pride in your achievements and be unapologetic about chasing your dreams. There’s always a way forward,” suggests Manjari. Facing Stereotypes Head on As a welcome development, most Women IT Leaders we interacted with informed us that they have never faced any kind of gender stereotypes in their journey to leadership positions in different organizations. “Personally speaking, gender has not been an inhibitor when viewed in the long term over my

20-year career. But there have been instances of preconceived notions. People make assumptions on whether you will want to travel for client meetings, be available for late-night incident calls, want to take a bigger role, and be able to balance the demands of work alongside the rigours of motherhood. Deep down, social conditioning and the patriarchal mindset are the root causes of such unconscious bias,” says Deepa Kuppuswamy, Information Security Architect at ManageEngine. “Right from my childhood I have been fortunate enough to have been raised by a father who always believed in me and treated me as equal as my brothers. Later in my career again I got to work with excellent bosses who have always encouraged me and given me equal opportunities to participate and contribute in the decision making and growth of the organization,” says Kukreja. “I think women are competent enough to handle leadership positions and they do not need to do anything extra apart from giving in their 100%. All that is required is a change in the mindset of the society. We need to understand as women too that there is no competition,” believes Rimo. Overcoming the Challenges Working women in the IT industry are still juggling enormous challenges at workplaces. So, what should they do to break the bias and overcome those challenges to be successful? “Ironically, the bigger bias here is laying the responsibility to “break the bias” on women. Breaking the bias is not just womens’ responsibility. It is the responsibility of both men and women. We are all in this together. Women break the bias by taking risks. We all must break the bias by not judging women harshly when they take risks,” says Preethi. “Women break the bias on applying for leadership roles. We all must break the bias by giving women the opportunity to fairly compete for those leadership roles. Women break bias by sitting at the table. We all must break the bias by making space for women to sit at the table,” adds Preethi. “Learn every day, learn deeper from peers, market, industry experts. Subscribe to your favorite podcasts, newsletters, blogs, videos, and keep yourself updated. Solicit feedback - learn by doing joint work. Be the first to take the challenge,” advises Anupama. Stressing on learning and ownership of career path, Deepa Kuppuswamy, Information Security Architect at ManageEngine, says, “Focus on excel-

SME CHANNELS 61 MARCH 2022

LEADING WOMEN IT LEADERS

ANITA KUKREJA

HEAD - MARKETING & CHANNEL SALES, ICEWARP

“The awareness is there that we need to attain gender equality. However, Rome wasn’t built in a day, and we have a long way to go.” SONAM MOTWANI FOUNDER & CEO KARKHANA.IO.

“It is important to be aware of our genuine self, our traits as women leaders, our natural instincts and emotional intelligence and bring that authenticity into our work.” lence and prove yourself with your skills. No glass ceiling can hold you back. Be a continuous learner, always take on new challenges, be vocal that you’re ready, and never underestimate your talent and capabilities. Cultivate allies at all levels. Have a strong peer network across business streams. Be vocal about your goals. It’s important to take ownership of your career path. That means expressing yourself clearly and being an advocate for your own interests.” Nivedha, who beyond her job role, often shares her learnings at start-up growth workshops and student mentorship initiatives, suggests ways to break the bias. “When it comes to breaking the bias, the biggest issues stem from assumptions, such as managing family and a leadership role or differences in pay. The challenging part is becoming aware of it. These are not individualistic thoughts but systemic one that needs to be addressed organizationally through training and conversations. At work, we embrace a culture of

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transparent communication and meritocracy through regular meetups ensuring everyone is heard and understood,“ says Nivedha. “For me, a personal goal is to become more aware of conscious and unconscious biases. Uncover the effects of bias and address it consciously through setting expectations and communicating the why behind such actions. Secondly, to create networks and conversations for women in prop-tech and women in property operations that encourage and advocate the need to break biases,” adds Nivedha. Kukreja says, “There is no doubt that women are doing great jobs in today’s business and corporate world across the globe. Women are like the ‘spine of IT Industry’ - always open to take the uncertain risk backed with proper strategy and execution plan. Hence, it would be safe to say that they are not the “Line Managers” but “Corporate Ladder” on which company’s success largely depends upon.”

“But yet they continue to face the typical challenges at their work station and sometimes, these challenges are left unidentified or unaddressed,” feels Kukreja. “At times, we may feel the need to comply with certain ideals of a “strong leader”, which may come at the expense of expressing our true self. I believe it is important for us to be aware of our genuine self, our traits as women leaders, our natural instincts and emotional intelligence and bring that authenticity into our work and in the way we lead. By being authentic, we create room for our team and others around us to also express themselves and use their full potential,” says Sonam Motwani, Founder & CEO, Karkhana.io. “It is okay to ask for help, and it is okay to not be a ‘superwoman’ who does it all alone. In addition, there are certain ‘non-negotiable rituals’ that I have made a part of my day. Whether it is taking an hour off to focus on exercise or spending dedicated time every evening with my kids, I make sure I am fully present during each ritual. This makes it easier to be present in my professional and personal commitments as well,” says Manjari. Embracing Business-Critical Roles IT has come to witness women’s power in great display although proportionately less yet. Women don’t need to brace themselves to handle critical leadership positions in the industry. They are embracing leadership roles naturally, symbolic of the confident New Age Woman. “Why would I have to “brace myself ” for business-critical roles? I embrace business-critical roles because I know I can make a meaningful impact on the business. I combine can-do optimism with the must-do responsibility. In order to achieve gender parity, these business-critical roles and opportunities should be given to the most deserving, regardless of gender. If that is not the case, I am not afraid to ask for these roles and opportunities.” Walking the Tight Rope of Life & Professional Roles Since women are cornerstones of family life, it takes real management skill on the part of women to strike a balance between their personal life and the critical professional roles they are in. More so, when someone is in a top leadership positions with wider responsibilities. “As you grow in success, there are always more things competing for your time – more meetings, more people who are asking for your input, more opportunity to grow and invest. What I’ve learned is that in order to be effective, I must be fully present whenever I am with my family, my colleagues

LEADING WOMEN IT LEADERS

able to take care of your family and your work,” she adds. Ruchi Jain, Head of IT, Strawfit , Bourgeon Foods Inc, feels working women have been able to perfect the art of balancing their personal and professional lives. “Indian women are playing an increasingly crucial role in businesses today. Women are educated, skilled and ambitious enough to have perfected the art of balancing their personal and professional lives. It is still a fact that career - oriented women face a number of barriers while discovering their potential and identity, but it is safe to say that the climate is more conducive now, than it was 15 or 20 years ago. All over the world, women are coming forward and working their way to reclaim their power and authority in every field,” she says.

PREETHI SRINIVASAN DIRECTOR OF INNOVATION DRUVA

“Why would I have to “brace myself” for business-critical roles? I embrace businesscritical roles because I know I can make a meaningful impact on the business.” RUCHI JAIN HEAD OF IT STRAWFIT

“It is a fact that careeroriented women still face some barriers while discovering their potential and identity, but the climate is more conducive now than before.” or my clients. That time is going to be more productive and more rewarding when I eliminate distractions and allow myself to embrace the moment,” advises Karen. Advising goal identification and task prioritization, Anupama says, “The first and most important way to enjoy your work is to identify your goals. Prioritize and learn to say ‘No’ so that you do one work perfectly rather than doing multiple tasks. Always start your day with a small meditation and plan for the day ahead to bring energy for the entire day and a happy work-life balance.” “I have realised through my journey that there’s no such thing as doing everything yourself. You have to prioritise what’s important, get help when you need it, and delegate when you can. Building a strong support system—family, friends, and neighbours—goes a long way. Allocate personal time for self-care, on both the professional front and the personal front. Be it learning the next new technology, taking a course to expand your

expertise, travelling somewhere, or engaging in your hobbies, taking time for yourself gives you the energy and focus you need to tackle bigger challenges,” says Deepa. “I believe that if you want to be a successful working woman, it’s important to set your priorities, both in personal and professional, in proper order,” advises Kukreja. “To understand your responsibilities at different levels, it is always good to ask yourself a few questions about what tasks can be delayed for some time, what are the important commitments, etc. Basically, prioritize your To-do-list and you will be able to make your decisions right and on time.” “Making out some time to do things you actually love is the secret to maintaining a perfect work-life balance. Sometimes, it’s okay to think about yourself, have some leisure time. Watch your favorite movie, meet a friend, read a book, travel solo, or just do nothing at all. Learn to take care of yourself because only then you would be

Work-Life Balance -- A Myth? Preethi Srinivasan, Director of Innovation, Druva, feels the concept of work-life balance is a myth. She says, “Work life balance is a myth. Personal life doesn’t stop between 9-5 and work life doesn’t end at 5. Not all exciting work happens between 9 to 5 either. Professional life and personal life are not on opposite sides of the scale for us to “balance” them. Having said that, at different periods, one demands more attention over the other. Prioritization is the key. Prioritize work that will help you and your organization grow. When it comes to personal life, I prioritize quality time over quantity by being fully engaged with my family during the time I am with them. I do not always strive for perfection but I consistently strive for excellence.” Signing off To conclude, despite persisting biases at societal levels, women in IT have made, indisputably, rapid strides in their career journey to top leadership role. Even though there is a long way to cover to bridge the gender gap and attain parity with their male counterparts in terms of numbers. But as one of the participants in this story, Karen Powell has expressed, “A success-driven mindset is always gender-neutral.” Thus, there’s absolutely no reason why women should carry the burden of stereotypes at the mental level while scaling their career journey. At the governmental as well as organizational level sustained efforts are needed to make workplaces more women-friendly, provide upskilling and mentorship and weave necessary changes at the top organizational levels to attract, groom and propel female talents.

SME CHANNELS 63 MARCH 2022

PARTNER CORNER

TERIDION APPOINTS OSI GLOBAL IT DISTRIBUTION AS A VAD IN INDIA OSI GLOBAL, was in news last month for its expansion in India. Now it is a step further for the company towards the growth as it has been appointed as a value-added distributor in Middle East and India. KEERTHI KUMAR

BY SANJAY MOHAPATRA

SALES DIRECTOR – INDIA FOR OSI GLOBAL IT DISTRIBUTION

sanjay@smechannels.com

eridion has appointed OSI GLOBAL IT Distribution as a value-added distributor in Middle East and India. The strategic appointment is viewed as key to the company’s expansion plans in the Indian sub-continent. OSI GLOBAL, part of the OSI Infotech LLC based in Dubai, has a strong presence in the Middle East and India. As a distributor for Teridion, the company will now offer high-speed internet that minimizes latency and packet loss that works with any SD-WAN vendor. “The Teridion service is used to improve the performance of internet-facing applications such as SaaS services, either for enterprises consuming these services or for the providers offering SaaS services but not wishing to deploy large numbers of instances of the application globally,” said Sander Teunissen, Director Channel & Sales, EMEA & APAC at Teridion. “Our new distribution agreement with OSI GLOBAL means deeper penetration into our market through a company with a stellar reputation among its customers.” “OSI GLOBAL is excited about working with Teridion. Over the last few years, we have seen explosive growth in SD-WAN-as-a-Service. We

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are keen to create the best products for our channel partners & end customers. To do this, we count on reliable OEMs with innovative solutions; and that is exactly what Teridion brings to the table,” said Keerthi Kumar, Sales Director – India for OSI Global IT Distribution. “Our aim is to have a good penetration across different verticals and across different market segments in India and the Middle East. This partnership allows us to extend Teridion’s SD-WANas-a-Service to our customers, improving their level of service and the quality of their communications channels,” Kumar further adds. Teridion’s unique connectivity solution improves a company’s internet stability and speed providing professional SLA backed service by implementing a global cloud underlay network with over 500 PoPs on over 25 public cloud providers worldwide. It supplants the normal BGP routing protocol, using AI to find the fastest routes with minimal packet loss and latency. The solution works regardless of the ISP being used and allows the customer to choose its own SD-WAN vendor. Teridion’s services are available immediately for OSI GLOBAL customers.

“OSI GLOBAL IS EXCITED ABOUT WORKING WITH TERIDION. OVER THE LAST FEW YEARS, WE HAVE SEEN EXPLOSIVE GROWTH IN SD-WAN-ASA-SERVICE. WE ARE KEEN TO CREATE THE BEST PRODUCTS FOR OUR CHANNEL PARTNERS & END CUSTOMERS. TO DO THIS, WE COUNT ON RELIABLE OEMS WITH INNOVATIVE SOLUTIONS; AND THAT IS EXACTLY WHAT TERIDION BRINGS TO THE TABLE.”

PARTNER CORNER

INGRAM MICRO CLOUD CONTINUES GLOBAL EXPANSION WITH LAUNCH OF AWS PLATFORM AVAILABILITY IN INDIA Ingram Micro Cloud will be distributing a full range of Amazon Web Services (AWS) to its reseller network in India, bolstering the offering of one of the world’s most comprehensive and broadly adopted set of cloud solutions within an indirect reseller ecosystem. BY SANJAY MOHAPATRA sanjay@smechannels.com

ngram Micro Cloud, an Advanced AWS Consulting Partner in the AWS Partner Network (APN) and AWS Distributor, announced its global Strategic Collaboration Agreement (SCA) with AWS in March 2021. One of the outcomes of the agreement is the expansion of the geographic reach and footprint of AWS and its partners globally. As a part of this global expansion, Ingram Micro Cloud will now deliver a complete portfolio of AWS services to resellers in India, complimenting the company’s recent AWS expansions in Australia, New Zealand, France, Mexico, Hungary and Poland. With access to a full suite of AWS offerings, Ingram Micro Cloud partners in India can expect to see new opportunities to meet customer cloud platform needs. “As our collaboration with AWS evolves, Ingram Micro Cloud will continue focusing on bringing even greater value to our customers as we help them refine their AWS practice,” said Jyotil Mankad, Director and Head of Cloud at Ingram Micro Cloud India. “Our vision is to help our partners win in the digital economy with the right solutions, strategy and platform, enabling them to build a steady stream of recurring revenue.” Ingram Micro Cloud covers a wide range of

partner enablement and support initiatives to help build an AWS practice through its partner programs. These end-to-end engagement models enable Systems Integrators (SI) and Independent Software Vendors (ISV) to more easily pursue their and their customer’s cloud journeys. “I’m glad to see the Ingram Micro Cloud/AWS partnership in India! Being associated with both the entities, as partners, we see a positive trajectory of cloud business against the opportunities available,” S.SrinivasaKumar, director of SIBU, DigitalTrack Solutions Private Limited, explains. Jasjeet Singh, head of partner alliances, Amazon Internet Services Private Limited (AISPL), shared, “We are excited to extend AWS and Ingram Micro’s global distribution partnership to India. Ingram Micro has extensive global experience in helping their partners set up and scale successful AWS cloud practices, by combining training, services, products, go-to-market support, and a strong network of channel partners in India. This approach will help further strengthen the AWS Partner Network especially across tier-2/3 cities in India. We share a vision to empower builders and businesses to build a better India, and accelerate digital transformation for over 75M small and

JYOTIL MANKAD

DIRECTOR AND HEAD OF CLOUD INGRAM MICRO CLOUD INDIA

“OUR VISION IS TO HELP OUR PARTNERS WIN IN THE DIGITAL ECONOMY WITH THE RIGHT SOLUTIONS, STRATEGY AND PLATFORM, ENABLING THEM TO BUILD A STEADY STREAM OF RECURRING REVENUE.” medium businesses across the country.” Ingram Micro Cloud and AWS will continue working together to strengthen their current skills and offerings, while developing new resources to support channel partners in managing their end customers. Ingram Micro Cloud currently provides its partners with access to an AWS Cloud Center of Excellence (CCoE) team with 250+ AWS certifications, AWS Professional and Managed Services, AWS Well-Architected Services, AWS Operations and Billing Services, and more. Further information about Ingram Micro Cloud’s AWS business can be found here.

SME CHANNELS 65 MARCH 2022

SECURITY

COMBATTING SOPHISTICATED THREATS As ransomware, credential theft and endpoint security issues become more pervasive, SonicWall empower businesses to smooth-sail today’s threat landscape

DEBASISH MUKHERJEE VICE PRESIDENT, REGIONAL SALES – APAC, SONICWALL INC.

“THIS YEAR, THE FOCUS WILL BE MORE ON REMOTE MOBILITY, FOCUS ON EMAIL SECURITY AND ADVANCE END POINT SECURITY AND FOCUS WILL BE ON VISIBILITY AND AUTOMATED THREAT HUNTING AND REMEDIATION TECHNOLOGIES.”

he Pandemic has forced businesses to shift to online operations and there has been a massive adoption of remote working culture and online learning, resulting in digitalisation on an unprecedented scale. Along with the shift to online has also come an unacceptable rise in cybersecurity issues. With rising ransomware cyberattacks on IT infrastructure, businesses have realized the importance of embracing zero tolerance for gaps in their security strategy. They are increasingly investing on strengthening their cybersecurity to secure their crown jewels and their valuable data. This has thrown open a big opportunity for cybersecurity players. As the India market remains in the eye of a major digital transformation buoyed by a tech-

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centred Union Budget, SME Channels embarks upon recording the voices of the who’s who of the Cybersecurity landscape. As part of our effort to make the voices of major security players heard by the channel community, here is the Security Predictions from Security major SonicWall. In a special interaction with SME Channels, Debasish Mukherjee, Vice President, Regional Sales – APAC at SonicWall Inc., reveals his organization’s strategy to address growing need for security solutions from customers, his predictions for the cybersecurity industry in 2022 and his vision and plans for the channel community. Edited excerpts… As the pandemic has completely disrupted the market with the massive adoption of remote working and hybrid clouds, what major market trends do you foresee in 2022? Cloud migration has moved at a rapid pace, especially during this pandemic era. Many companies have been forced to adopt more flexible infrastructure models in the shortest possible timelines. The pandemic scenario across the world will continue to demand robust Cyber Security solutions as organizations know that risks are only increasing and expect more than a 50 % surge in reportable incidents from last year. Increased use of cloud and mobile computing, IoT devices, Bring Your Own Device (BYOD) policies, etc. has added new levels of risk, complexity, and costs to securing an organization’s data and intellectual property. Organizations of every size must now combat a wide range of increasingly sophisticated threats, including advanced persistent threats (APTs), cybercriminal activity, spam, and malware. What major channel trends would you forecast for 2022? According to research, the global Managed Security Services Partner (MSSP) market size is projected to grow from USD 22.8 billion in 2021 to

USD 43.7 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 13.9% during the forecast period. In India, the MSSP market is set for robust growth in the next 5 years due to the strong push from the government on digitisation nationwide along with the rapidly rising frequency of cybercrimes making organisations feel the pressure to take preventive action against potential threats. Specially SMB customers will get great advantage of MSSP services and not only bring ease of use but also give them less pressure on capex. As a major market player, what major security trends would you forecast for 2022? The pandemic has changed the way businesses work and the way IT secures them. Now, more than ever, organizations will have to deploy solutions to manage and secure all endpoints. As ransomware and credential theft become increasingly more pervasive, endpoints have become the battleground of today’s threat landscape. Cloud adoption has accelerated drastically in today’s times, which means a major rise in demand and need for cloud-ready security solutions. These security solutions must meet the same levels of agility, flexibility, and scale to meet the adoption needs, which also requires a great deal of automation and artificial intelligence (AI). This year will be more focus on Remote mobility, focus on Email Security and Advance End point Security and focus will be on visibility and automated threat hunting and remediation technologies. Any major channel expansion in the pipeline for 2022? For nearly three decades, SonicWall’s been a 100% channel company. We have more than 17,000 channel partners worldwide and more than 2500 partners within the India region. Our plan is to continue to look out and bring such partners into the SonicWall family with whom we can grow and expand our business across regions.

TECH PREDICTION 2022

ARUN KUMAR J REGIONAL SALES DIRECTOR MANAGEENGINE

“CHANNEL PARTNERS SHOULD NOT ONLY BUILD CAPABILITIES ON PRODUCT FEATURES AND FUNCTIONALITIES, THEY SHOULD ALSO BUILD DOMAIN LEVEL EXPERTISE. THIS HELPS THEM TO OFFER END-TO-END IMPLEMENTATION AND DEPLOYMENT SERVICES.”

he Cloud technology has been gaining momentum over the last several years. But the Pandemic and the ensuing shift to online operations and massive adoption of work-from-home-culture and online learning gave it a much needed shot in the arm. As the India market remains in the eye of a major digital transformation buoyed by a tech-centred Union Budget, SME Channels embarks upon recording the voices of the who’s who of the Cloud scape. As part of our effort to make the voices of major cloud players heard by the channel community, we have brought in this for you as first of a series of Cloud Predictions by major vendors and stakeholders of the cloud industry. In a special interaction with SME Channels, Arun Kumar J, Regional Sales Director at ManageEngine, reveals his organization’s strategy for growing the cloud industry, his predictions for the industry in 2022 and his vision and plans for the channel community. Edited excerpts… The pandemic has forced businesses to take a giant leap to go online. As a leading cloud player, how do you plan to leverage the immense market opportunity created by the pandemic? Cloud adoption was on the rise even before the pandemic. The last two years has seen an accelerated push, with businesses realising the benefits of going online, such as offering better customer experience, outweigh the cost. Organisations also had to tackle unforeseen challenges arising out of remote working. Ensuring connectivity among a distributed workforce and facilitating

TAILORED TO FIT CUSTOMER PREFERENCES Maintaining state-of-the-art data centres across the globe, ManageEngine offers a broad suite of IT management products – for both on-cloud and on-premise – with strict adherence to data security and privacy secured access to corporate resources were prime concerns. This has led to an increased demand for IT management solutions. As a vendor, ManageEngine offers customers a broad suite of IT management products, available both on cloud and on-premise. Our products cater to the above needs of businesses. As a major cloud player, what market trends do you foresee in 2022? Before the pandemic, enterprises chose to keep their core business applications on-premise. However, this is now changing as customers see cloud as a more secure and scalable option even for their business-critical applications. We will continue to see this trend in 2022 as well. Please shed some light on your cloud offerings. MangeEngine offers end-to-end products for IT infrastructure management on cloud, covering IT service management which includes ITIL based helpdesk software, IT operations management which includes network, server and applications

monitoring products, endpoint management taking care of laptop, desktop and mobile devices, IT security which includes SIEM & Log management, privileged password management as well as IT analytics. What is the USP of your offerings? ManageEngine understands and respects the data processing preferences of customers. Our stateof-the-art data centres across the globe offer data processing options tailored to fit customer preferences. We strictly adhere to industry standards to ensure data security and privacy. As for our products themselves, they seamlessly integrate and communicate with each other to streamline and synchronise IT workflows. Whether it is a startup or an enterprise, ManageEngine can facilitate their cloud journey with comprehensive, hybrid IT management solutions.

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SME CHANNELS 67 MARCH 2022

LEADING INDIAN STARTUPS

DECODINGTHE STARTUP DNA Aided by Innovation, collaboration, entrepreneurship, and lessons from the pandemic, Indian startup ecosystem is resilient, dynamic and raring to go as it navigates the new normal

t was Scott Belsky who had once famously told, “It’s not about ideas. It’s about making ideas happen.” And this what’s more pertinent to the startup ecosystem than to anything else, for it’s the startups that turn great ideas into tangible reality, living and thriving organizations that give life to a concept, making it profitable, while adding value to lives all around. The pandemic has been has been an eye opener in many aspects. It has forced a tectonic shift across sectors over the last two years. Thanks to the rapid advancements in the field of deep-tech and digital technologies, despite standstill conditions, organizations prodded on. Notwithstanding the surrounding gloom and severe despondency, the unthinkable happened! India managed to incubate over 2,250 startups in the year 2021, over 600 more than what was added in the previous year, according to a report by Nasscom and Zinnov. Deep-tech companies and startups created a much bigger impact and are expected to do more in the coming year. Based on three key pillars of innovation, collaboration, and entrepreneurship, the Indian startup ecosystem remained vibrant and dynamic. Although 2022 is projected to be a

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promising year, the lessons learned in the last two years will become key as startups navigate through the new normal. The Nasscom study titled ‘Indian Tech Start-up Ecosystem: Year of The Titans’ cites that Indian tech startup base continues to clock steady growth, aided by rising investor confidence, leveraging deep-tech, and tapping into unexplored talent pool. The startups managed to raise a record USD 24.1 billion in 2021 alone, a two-fold increase over the pre-COVID levels. There was nearly threefold increase in the number of high-value deals (< USD 100 million), demonstrating investor confidence, supported by a vast pool of over 2,400 angel investors, and of course higher risk appetite. Although the US remained the leading source of foreign direct investment (FDI) in startups, investments from other regions are also pouring in, with 50 per cent of the deals coming from at least one India-domiciled investor. The startup ecosystem witnessed a two-fold gain in cumulative valuation from 2020 to 2021. An estimated USD 320-330 billion in investments came in, exhibiting the sector’s development and recovery during the pandemic. More than USD

6 billion was raised via public markets with 11 startup IPOs in 2021. Startups have played a vital role in creating direct and indirect job opportunities, providing over 6.6 lakh direct jobs and more than 34.1 lakh indirect jobs. Sectors that saw the highest net new job creation have been banking, financial services and insurance (BFSI), edtech, retail and retail tech, foodtech, SCM and logistics and mobility. With active support from internet commerce, freelancers, and service industries, indirect jobs have also recovered. “The performance of the Indian startup ecosystem in 2021 has proved the resilience and dedication being put by multiple startups across segments. The ecosystem has grown immensely and positioned itself as a vital contributor to the growth of India’s digital economy,” says Nasscom President Debjani Ghosh. “With record-breaking funding, increase in the number of unicorns, jobs being created in the near term, the Indian startup ecosystem’s future looks even brighter going ahead in 2022,” adds Debjani. 2021 remained an outstanding year for the Indian startup ecosystem, with the highest growth rate in terms of deals, both in seed stage and late-

LEADING INDIAN STARTUPS

stage funding, and number of startups, compared to other global startup hubs like the UK, US, Israel, and China. Indian firms also sailed into alien territories and global markets, especially, in categories such as global SME and developer ecosystem. Since the Indian startups are digitally natives, they serve as an excellent model for digital native enterprises throughout the world. The super excitement was fuelled by factors such as building for ‘Bharat’, investments, talent availability, and ecosystem support. All these drove aspiring and existing entrepreneurs to use emerging hubs to create businesses. Startup hubs like Delhi-NCR, Bangalore, Chennai, Pune, Hyderabad and Mumbai accounted for 71 per cent of all startups. But the real drama unfolded outside the established hubs. Emerging startup centres like Jaipur, Kochi, Kolkata, Chandigarh and others contributed 29 per cent of all startups. As per the Economic Survey 2021-22, Delhi replaced Bangalore as the startup capital of India. Over 5,000 recognised startups were added in Delhi, compared to 4,514 startups in Bangalore between April 2019 to December 2021. Diversity and inclusion, hallmarks of Indian tech start-ups

As per the report, the Indian tech start-up ecosystem showed diversity and inclusion as their hallmarks. At least one-woman founder/co-founder was present in 12-15 per cent of start-ups and 10 unicorns. Unicorns Galore Similarly, India accounted for 70 unicorns (with over USD 1 billion valuation). The country added a record number of new unicorns (42) in 2021 across 18 sectors. The third highest after the US and China, new Indian unicorns had a cumulative valuation of USD 90 billion. Also, the number of potential unicorns expanded through 2021 reaching a record 135, a six-fold increase in global unicorns with Indian technology center, compared to 2015. What Can Further the Growth So, what steps can be taken to fuel and further the growth of the startup in the country. The report earmarks few priority areas to be taken care of to sustain the growth of the startup ecosystem. Encouraging tech startups to innovate for India, retention of best digital talent inside the country, procurement reforms to enable startups scale, creating avenues for attracting foreign investments, and growing global thought leadership for “world class from India” were adjudged must-be-taken

steps. Startups that are at the forefront of the internet revolution in India - from ecommerce to electric vehicles, they have attracted maximum attention in recent times. A holistic view of the sector will give insights into a juxtaposition of the funding, M&As and the growing number of unicorns and unicorns in the country. A thorough inspection and comprehensive analysis of Indian startsups on our behalf revealed a couple of factors that are crucial about understanding a startup. Mission Statement – Ain’t Just a Statement A clear mission statement encompasses an entire company or project, so there are several reasons why a mission statement is crucial to a startup’s success. It creates the core identity of a company and establish a basis for everyone in the company to make decisions. Mission statements contribute to a company’s brand and encourage unity among employees and important stakeholders. Whether differentiating the company from competition, attracting or retaining talent, developing a company culture, developing purpose in work, boosting employee morale and improving

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LEADING INDIAN STARTUPS

ANSHUMAN DAS

FOUNDING MEMBER & CEO MUVI

“MUVI PROVIDES END-TO-END STREAMING SOLUTIONS TO HELP CUSTOMERS TO LAUNCH THEIR CUSTOMISABLE, MULTI-SCREEN, FORMATINDEPENDENT OTT STREAMING SERVICE.” performance, envisioning the future or fostering critical thinking, a good mission statement has been proven to be one of determining facets for a tech startup. Let’s examine the startling bravehearts who grow at our backyard and see for ourselves what inspires their workforce and what mission statements they have to drive them. “Despite huge internet penetration in India, most Indian business owners are not technology savvy and are unable to benefit the potential growth the Internet has to offer. The main aim of Myraah is to enable these entrepreneurs to adopt digital without spending huge sums to bring their services and offerings on the internet,” says Gaurav Kumar, CEO & Co-Founder, Myraah. Bhaven Shah CoFounder Presolv360, an online platform to solve legal dispoutes, says. “Presolv360 is founded with the vision to “pre-solve” every dispute through the interplay between technology and data.” “The mission of our company is to make access to ‘affordable’ working capital easier and provide digital tools for supply chain transformation. As an AI-powered Enterprise SaaS platform with BNPL for B2B embedded, Actyv.ai makes every effort to abide by our mission,” says Raghunath Subramanian, Co-Founder and CEO, Actyv.ai “Muvi is the world’s first and only “No Code” End-to-End OTT Platform Provider, offering a complete solution from IT Infrastructure to Websites and Apps for Mobile & TV, making it easy for even a non-technical user to launch their own

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Multi-Screen OTT Service, across 17+ App ecosystem instantly! With Muvi, the content owner keeps 100% of their earnings (no rev share) and is 100% in control of their brand, users, revenue and content,“ says Anshuman Das, CEO, Muvi. “Innovation powers everything that we do at Calsoft. As a “Technology First” company, we are on a mission to find new ways to solve our customers’ problems. Our advanced product engineering and disruptive digital solutions help global ISVs and enterprises to quickly pivot to changing market dynamics,” says Somnath Nag of Calsoft. Articulating the aspirations of his organization, CM Grover, MD & CEO, IBSFINtech, says, “As a TreasuryTech we aspire to become the most trusted IT solutions partner for Treasury, Risk & Trade Finance Management, across industries globally. In the next 2-3 years, our aim is to become one of the Top 3 players in the niche space in the global market.” “As a “Make-In-India” company established by Ex-Bankers, IBSFINtech is based on a foundation of rich experience in banking, finance and treasury. The birth of the product emerged from the founders’ stint with leading public sector banks in India identifying a niche gap in the corporate treasury market in India,” adds Grover. Co-Founder and CEO of ADDA, San Banerjee says, “It takes a Village to Raise a Child”. We at ADDA, believe in the Power of Community Living - be it in Apartments, in Villas, in Co-Living etc. The firm’s mission is to make community

living everywhere on this planet successful by providing the right Technology for Community Management.” Founders’ Background Decisive A deep search clearly busts the myth of the inexperienced startup founder. The general notion about a typical Indian tech entrepreneur is a 20 something fresher with an IIT/IIM degree or with just a couple of years of work experience. The truth is something else. The average work experience of Indian founders who have raised $2M or more since 2005 is found to be 10 years. Like work experience, the founders’ educational background and pedigree is seen to be utterly decisive for the fate of a startup. Work experience and pedigree like IITs or IIMs have often proved to be critical for funding, which is the lifeblood of any startup. “We have an excellent combination of Finance, Business and Technology in our DNA,” informs Raghunath Subramanian,Co-Founder and Chief Executive Officer, Actyv.ai. Raghunath himself is an industry veteran with over 25+ years of experience in Technology apart from being an investor and mentor to unicorns like UIPath and British Volt. He is a pioneer in the Robotic Process Automation (RPA) & business process management (BPM) space. He was a founding management member of UiPath and worked closely through UiPath’s evolution from Single Digit Million-dollar company to Multi-Billion Dollar Enterprise and NYSE Listing. Raghu is also an active board member and investor in successful companies like BritishVolt, Simple Energy, Tender Cuts, Social Swag amongst others, in his portfolio. Similarly, Muvi’s founding member and CEO Anshuman Das, who leads Muvi’s growth and expansion across the globe is a brilliant technologist and holds multiple patents to his name. Based out of New York, USA, Anshuman is a seasoned serial entrepreneur and one of the early pioneers of the no coding OTT streaming service. An MBA in Marketing and MS in Computer Science, Anshuman has assisted various corporations in launching their OTT channels besides helping them in planning, strategic consulting, expansion/scalability and project delivery in order to achieve their OTT goals in key markets. “We are led by Dr. Anupam Bhide and Sharmila Bhide. Before founding Calsoft, Anupam led elite development teams at HP, IBM, and Oracle, and he also worked as a Research Scientist at IBM.

LEADING INDIAN STARTUPS

RAGHUNATH SUBRAMANIAN CO-FOUNDER AND CEO ACTYV.AI

“THE MISSION OF OUR COMPANY IS TO MAKE ACCESS TO ‘AFFORDABLE’ WORKING CAPITAL EASIER AND PROVIDE DIGITAL TOOLS FOR SUPPLY CHAIN TRANSFORMATION.” While Anupam holds a PhD in Computer Science from the University of Berkeley. Sharmila also worked at Oracle, prior to founding Calsoft as a Product Manager, handling some of Oracle’s financial suites. She has also pioneered the development of an integrated portfolio management, accounting, and tax software package for hedge funds. She holds an MBA from Yale, and is a CPA as well,” says Somenath Nag,Vice President -Marketing & Corporate Strategy, Calsoft Inc. Riding on Competitive Advantage A startup’s value proposition or competitive advantage is what will define its business and distinguish it from competition. It is a great way to visualize, design, and test how a startup can create

value for its clients or customers. This is, in short, something that should excite them to do business with it. Since it focuses on the overall benefit of a company’s product/s, not on its features, it clearly addresses the problem and can define, how and why a company’s solution differs from the market. “Our acquisition strategy of acquiring MSMEs via Enterprises is the key. It not only helps us to get good traction, but also creates tightness,” informs Raghunath. “Launching your own Multi-Screen services is a complex & technical affair. One needs in-house experts who understand the scope, and the help of a huge IT & Dev team either in-house or outsourced to build everything up, from Multi-Geo Cloud Hosting to integrating CDNs, Servers, Storage, Security & DRM, Video Transcoding & Encoding, HTML5 Video Player to UI/UX development of the website and apps with multiple device compatibility -the list is endless. The list of features required to be built is equally vast, and no other solutions provider is able to offer everything out of the box,” says Anshuman. “This gives us a huge competitive advantage and makes our value propositions, the best in the industry. Over the past decade, Muvi has eased up processes and enabled individuals & enterprises alike to venture into the world of streaming, and not get hassled by its boundaries and complexities,” adds Anshuman. “Calsoft has been at the forefront of delivering innovation in the Datacenter & Telecom Infrastructure Product Engineering space ever since its inception. Our 23 years legacy of developing products for the finest of Fortune 100 companies makes us the de-facto vendor for their product engineering initiatives. We are here to create extraordinary experiences for our customers, and our value proposition is providing peerless solutions in storage, networking, virtualization, cloud, and emerging technologies,” shares Somnath. “The competitive strength of our solution is the agility, speed to implementation and comprehension to cover the complete landscape of Corporate TreasuryTech. Majority of the corporates, globally, are still dependent on spreadsheets for Treasury & Trade Finance Management. IBSFINtech’s platform replaces spreadsheets or manual processes for efficient management of critical Treasury, Risk & Trade Finance functions of the corporates,”shares Grover. San Banerjee says, “ADDA has 2 USPs that give it competitive edge in the market. First, It is

the most Comprehensive Software for managing Communities - be it for Self-Managed Associations or Companies that manage Associations. The number of Functionalities present in ADDA is unmatched. Second, ADDA excels in its Focus on RESIDENT’s Experience and builds its Tech infrastructure to achieve this very objective. This reflects in the way our Resident Facing app is built, and the thought that goes in building the Community Manager facing features.” “Presolv360’s platform allows enterprises, large and small, to resolve disputes with their stakeholders out-of-court and capitalize on bespoke offerings such as smart case management, workflow automation, data-driven insights, blockchainbased validation, digital tools, resulting in reduced costs, time and efforts by up to 65%. On a macro level, this translates into unburdening of the justice delivery system, greater governance, and ease of doing business,” says Bhaven Shah. Co-Founder, Presolv360. Positive Early Traction Tracks Success Gaining an early traction is incredibly important in the life of a startup. It helps build momentum and puts the company on growth track, instilling much needed confidence in the founders to withstand any rough patch that might follow or has preceded it. Ditto for the Indian Startup ecosystem. “Our integration and rating services have enabled us to acquire reputable brands like Canara Bank, Kotak, Britannia and Nivea,” claims Raghunath. Noting the early traction achieved by Myraah, Gaurav says, “70,000+ entrepreneurs & SME’s have used our services to create & manage their digital assets.” “Presolv360 is trusted by 35+ enterprises comprising some of the largest banks, NBFCs, business enterprises, e-commerce players and startups. It has also been incubated by India’s leading law firm Cyril Amarchand Mangaldas. Presolv360’s ‘disputes under management’ has grown 10x year on year and continues to see greater adoption month on month,” says Bhaven. “Since its inception, Muvi has grown to encompass over 350+ platforms across 50 countries, encapsulating everything from live sports to religious events to radio broadcasting. Muvi has enabled hundreds of small and medium enterprises to enter into streaming without any heavy up-front investments or hiring complex IT Teams. Muvi has been able to help redefine how

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LEADING INDIAN STARTUPS

SOMENATH NAG

VP - MARKETING & CORPORATE STRATEGY, CALSOFT INC.

“OUR VALUE PROPOSITION IS PROVIDING PEERLESS SOLUTIONS IN STORAGE, NETWORKING, VIRTUALIZATION, CLOUD, AND EMERGING TECHNOLOGIES.” OTT Platforms and Services are built, in a simple and elegant “No Code” method. This has been the biggest testimony of Muvi’s success,“ shares Anshuman “Over the past few years, we have made great improvements, both externally and internally. We have maintained consistent growth rates before as well as after the pandemic. Our improvements put us in the right position to sign up several new customers in our focus areas for 2022 and beyond, and our teams made sure to focus on nurturing our existing partnerships. Our efforts have led to several technological breakthroughs as well. Of course, none of this would have been possible without our teams, and we know it. Our focus on People management and our positive work culture got us nominated for a Great Place to Work Certification as well,” reveals Somnath. “In 2013, IBSFINtech formally rolled out the product in the market with Beta launch of our FX Management Module and acquired India’s largest media house, Times of India (Bennett & Coleman Company Ltd – BCCL) as our client. BCCL selected IBSFINtech for implementing a robust Forex management solution, after evaluating other global service providers, as IBSFINtech proved to be the only solution provider which could cater to the requirements of the India’s Largest Media Publishing House,” says Grover. “Since then, we have been dedicated to driving the change in the mind-set of large industries in recognising the need for an intelligent decision support system for the critical functions of Cash

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flow, Treasury, Risk, Trade Finance and Supply Chain Finance. Today, the company has established a leadership position globally (consistently featured as the Top 10 player in the space of treasury & Trade Finance) covering the entire landscape of Cash & Liquidity, Risk, Treasury and Trade Finance Management space for the corporates,” adds Grover. Sharing the early traction of her organization, San Banerjee says, “ADDA hosts about 3000 properties with 550,000 Users across Self-Managed Associations (as in India) and Community Management Companies (in India, Dubai, Abu Dhabi, Mauritius, Oman, Singapore).” It’s Technology that Differentiates To succeed against the odds, startups need differentiation which provides the gateway to their success. A startup differentiates itself in terms of technology, product, or business model from its competition. The inventor of a technology is commonly perceived as the winner among users with a firstmover advantage. But the reality is different in many cases an innovative company may educate the market on a new technology, but another may improve upon it and dramatically conquers the market. As the 18th search engine in the market, Google became the king of search and provides the most archetypical example of the later case. Let’s find out what Technology Differentiation our startups are bringing on to the table. “Our innovation is the B2B BNPL product,

which has been co-created with the Banks. The product requires a complex structure that the existing Loan Management Systems cannot handle. Our Technology is based on first principles, which writes testable code that works and scales well. We are proud to have a very highly functional and efficient team. With the help of which we have developed a low code - no-code platform to make it easier for Enterprise to onboard distributors and retailers,” says Raghunath. “We envision community living high-end successful by providing the appropriate technology for community management. With our ERP infrastructure we are one of the most widely used apartment management software offering automation and transparency along with convenience in community living to the residence in the true sense,” shares San Banerjee. “Muvi’s customer-focused strategy and approach have helped in establishing itself as one of the market leaders, all while showcasing market dominance leveraged by our differentiated technology offerings. A pioneer in the OTT space, Muvi is known for the development and launch of several innovative, best-in-class products and services,” shares Anshuman. “Our agile style, along with a strong focus on technology innovation & core engineering expertise, helps our customers achieve their business goals. Being an IT product engineering company, we rely hugely on our engineering and IT processes to deliver customer delight. We have innovated a number of new methods with regard to our services across a number of domains,” claims Somnath. “Delivering product roadmaps, usability, security, cloud adoption, and scalability are fields where our innovations are taking us to the next level,”adds Somnath. “Our platform is a comprehensive solution, which is highly parameterized, configurable and designed with a modular approach. The innovative and intuitive design of the platform allows it to easily adapt to the workflows of the corporate and therefore enables high ease of implementation. The platform is master-based with parameter placeholders which can be defined based on the organization’s processes & workflows. User profiles are also defined during the implementation as per the organizational structure. All of this enhances the ease of platform by manifolds,” reveals Grover.

LEADING INDIAN STARTUPS

SAN BANERJEE CO-FOUNDER, CEO ADDA

“OUR MISSION IS TO MAKE COMMUNITY LIVING EVERYWHERE ON THIS PLANET SUCCESSFUL BY PROVIDING RELIABLE AND POWERFUL COMMUNITY MANAGEMENT TECH AND THIS IS HOW ADDA WAS CONCEPTUALIZED.” Revenue or Re-Venue To be successful and stay in business, both profitability and growth are equally important for a startup to survive and remain attractive to investors and analysts. In fact, profitability is critical to a company’s existence, but growth is crucial to long-term survival. Failing to do either of this wipes out a startup from the corporate landscape sooner or later. While we pat ourselves on the back for being home to 3rd largest number of startups, we lost sight of the extremely low survival rate of our

startups. As per an IBM Institute study, 90% of Indian startups fail within the first five years of inception. We often blame weak business models, poor planning, faulty customer insights, or lack of original ideas, focus, agility and tech capability, apart from leadership gaps for this. The startups who spoke to us were found to be at different stages of making revenue. While some have broken even, others are well on their way to achieve break even, while many are at very early pre-revenue stages. “ADDA is Profitable for past 3 years,” shares ADDA’s CEO San Banerjee. But Raghunath say, “We are between pre-revenue and yet to break even. We already generate good income and hope to reach the break-even point in 3 years. In the meantime, we are building more products for the market.” “Muvi is a growth positive company and was completely bootstrapped with just 7 employees during inception. Over the years, the company has been able to transform itself into a revenuepositive entity with over 250+ employees worldwide. Even during turbulent times, the company has paved its way with self-generated revenue with positive inflows. This showcases the optimistic evolution and impact Muvi has been creating over the years, all backed by our success stories, “ discloses Anshuman. Risk Appetite Conventionally, it’s believed that entrepreneurs are fearless risk takers. The quintessential entrepreneur Richard Branson, founder of the Virgin Atlantic empire, is often seen taking risky publicity stunts. Risk appetite and Risk tolerance –both determine the game. A study by Cranfield School of Management in the UK, which sampled 50 entrepreneurs’ risk tolerance and confidence found that those with lower risk tolerance but higher confidence had higher profits. The royal road to success for an entrepreneur doesn’t necessarily go through a point of high risk tolerance in itself. But through confidence in one’s ability to manage risk and flexibility to handle challenges. According to a survey by Gartner, about 57% of boards of directors in India have increased or are expecting to augment their risk appetite in 2022, The survey by Gartner identified top risks by the board of directors include economic uncertainty (38%), disruptive business model adopted by rivals (35%) and cost inflation due to supply chain

disruption. The startups we interacted with showed adequate promise and risk appetite, a great sign for a promising future. “If you consider even the most successful company that owns a lion’s share in its industry will someday run into problems if it sails only on its achievements. In order to keep ahead of the competition and gain market share, Muvi is continually involved in new product development and innovation. This constant zeal to innovate and broaden the application of our products has resulted in creation of products that are way ahead of their time. However, going by words of Mark Zuckerberg, Founder of Meta, who said, “The biggest risk is not taking any risk…in a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks,” shares Anshuman. Sharing the revenue making stage of his organization, Grover says,“The need for digital transformation has multiplied post pandemic. We are experiencing positive traction from all quarters of the industries, in India and overseas. We are positive about achieving cash break-even by FY 22-23.” Negotiating Churns and Challenges It’s but exciting to peep into the corporate war rooms to get a first-hand experience of what strategies they adopt to wade through murkier waters and what it takes to overcome overcoming challenges. Let’s explore how the startups are overcoming the roadblocks they regularly face be it in terms of funding, technology, sales or in other fields. “The biggest challenge we face is to compete with ourselves. The supply chain is a complex field with many elements like invoice and inventory management, working capital and BNPL, invoicing, reconciliation, etc. we need to remain focussed and be on a mission,” quips Raghunath. “The SaaS industry is booming with an annual growth rate projected to surpass 17% in 2022. Even with such steady growth, I can recognize the three biggest risks we face in the future. One of the biggest risks we face is the looming concern of environmental impact caused by data centres. Next, is Exhausting Talent Pool and finally, the third biggest risk is “Innovation” for we need to constantly innovate which we do to stay ahead of completion,” says Anshuman “In terms of business, we have gone full-throttle on the planning phase to avoid revenue leakages

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LEADING INDIAN STARTUPS

CM GROVER

MD & CEO IBSFINTECH

“OUR PRODUCT HAS BECOME HIGHLY MATURE AND SOPHISTICATED TO ADDRESS THE CHALLENGES OF CORPORATE TREASURY AND TRADE FINANCE FUNCTION IN WHOLE.” because of COVID-19 pandemic. At Calsoft we have always believed in establishing a good communication process with our customers bringing in fewer iterations and more transparency,” say Somnath. He further adds, “In terms of human capital, like any other IT business today, we face the risk of attrition. We have ensured that there are HR processes that bring back the focus on people, cultural values and employee benefits in these testing times when most of the employee base is working remotely.” “While most of our competitors are globally established players in this niche space, we have won over against them with our product strength by acquiring some of the very large marquee corporations of the country. What we see as the risk is the muscle power available with the globally established players to put behind building a strong global market positioning, global branding, visibility and customer outreach,” says Grover. “With the current plan to raise Series A/Growth fund, we will be expanding our presence globally and setting up global partnerships to expand our reach. This will help us mitigate the first risk,” adds Grover. San Banerjee believes lack of Standards and Regulations in most Countries, around Community Management is a risk. “This challenges our Product to have more and more configurable Elements which are not needed if there are Standards. However, we mitigate this risk by having an innovative and robust product management prac-

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tice with keen focus on productization of every functionality area that may seem like a custom functionality at the outset,” she says. Myraah’s Gaurav feels, “Apart from market adoption, hiring talented engineers in the field of AI & Data Science is a big challenge. We typically hire freshers and provide them with structured training.” Projecting Growth Paul Graham defines a startup as a “company designed to grow fast” and encouraged founders to constantly measure their growth rates. For Y Combinator companies, Graham notes that a good growth rate is 5 to 7 percent per week, while an exceptional growth rate is 10 percent per week. However, 10 percent growth may not sustain forever. If it does, the results would be simply astonishing. A startup or company that makes $100 each week growing 10 percent per week would generate $15 billion in annual revenue after just three years. We all know even Google and Facebook couldn’t do it. The law of large numbers is a difficult proposition and catches up to everyone. How do the growth projections look like in the Indian Startup ecosystem? Let’s see how growth projections impacting the Indian ecosystem and how are the significant minnows projecting their growth rates. While some declined to reveal the projections, others were forthcoming. Let’s listen from the horse’s mouth. “For FY 2022-2023, we plan to add 100 Enter-

prises and 20 lakh SMBs,” reveals Raghunath. Sharing her growth projections, San says, “We aim to reach 6Million USD Annual Recurring Revenue in FY 22-23.” “We have many new initiatives in the pipeline, hence it is difficult for us to comment on our growth projections, but we will be able to share news on them soon. As we continue to build our services and offerings, we intend to be at the forefront of this exponentially growing industry,” reveals Anshuman. “From the human capital perspective, we see a healthy pipeline of engineering projects and we plan to hire 1000+ engineers across various locations of Calsoft,” says Somnath. Closing the Financial Year 2021-22 on a positive note, Grover expects the growth of his organization in Financial Year 2022-23 to be close to 5 times. “IBSFINtech is disrupting corporate treasury ecosystem and has established itself as leader in this space in India. With aspirations to be a global corporate TreasuryTech provider, IBSFINtech has experienced a phenomenal growth in the last few months.” Grover adds, “As part of our growth strategy, we intend to set up our presence in US, Singapore, Dubai during this year to expand our foothold in these global regions.” Technology Facilitating Startups Technology Startups have been the cornerstone of success for many organizations worldwide. Technology has played a key part in facilitating startups to fulfill their vision and mission. Our interaction with Startup entrepreneurs and our analysis of the startup ecosystem has revealed the emergence of some key trends in the Indian Startup ecosystem. Larger Investment Pool Technology-led startups and their solution offerings played a vital role when the pandemic caused billions of businesses to digitally transform their operations. Among the key technologies adopted, cloud computing proved to be the clear winner. It quickly became the primary infrastructure for millions of people having to work and learn from home. The surge in demand for cloud software led to big returns, which is expected to continue well into 2022. As cloud computing continues to be the preferred mode of operations, VCs will look to increase their investments in B2B tech startups that are driving cloud solutions across sectors. Indian SaaS companies are likely to touch $30 bil-

LEADING INDIAN STARTUPS

BHAVEN SHAH CO-FOUNDER PRESOLVE360

“PRESOLV360 IS IMBUED WITH A VISION TO “PRE-SOLVE” EVERY DISPUTE EFFECTIVELY THROUGH THE INTERPLAY BETWEEN TECHNOLOGY AND DATA.” GAURAV KUMAR CEO & CO-FOUNDER MYRAAH

“THE MAIN AIM OF MYRAAH IS TO ENABLE THESE ENTREPRENEURS TO ADOPT DIGITAL WITHOUT SPENDING HUGE SUMS TO BRING THEIR SERVICES AND OFFERINGS ON THE INTERNET.” lion in revenue, capturing eight to nine per cent share of the global SaaS market by 2025, according to the Indian Saas Report 2021. In a way, this points to a growth in interest that will be generated amongst the investor community. Transformed Deep-Tech Ecosystem A new Indian deep-tech ecosystem is emerging, driven by innovation, and fueled by investors who have pumped in significant funds in the sector. This year, the Indian startup ecosystem outdid itself, with startups raising as much as $26 billion within the first eight months of the year. With a young population and increased connectivity, the emergence of companies going public, and

startups building deep technological solutions, India’s vantage points are unique. The use of deep tech has become more of a need than an option. As sectors such as healthcare, education, industry, manufacturing, and others have increasingly adopted its use in their operations, it is safe to say that India is the next deep-tech hotspot. Expanding Unicorn Club India is becoming the world’s fastest-growing startup ecosystem. In a recent Mann ki Baat episode, Hon’ble Prime Minister Narendra Modi stated that there are over 70 unicorn startups, as of 2021. These organizations are valued at approximately $168 billion and India now has the world’s third-largest unicorn ecosystem after the United States and China. It is said that fintech, SaaS, and e-commerce will continue to grab the bulk of investments and 2022 can expect many more such startups joining the unicorn club. Collaboration between corporates and startups Partnerships between startups and large global corporations are critical to the advancement of technological innovations and this association is important for the long-term growth of businesses of all sizes. With more B2B startups eyeing global expansion, it is important for them to have access to a high scale of infrastructure and support. To a great extent, this can be provided by large corporates that will help these startups access the pool of

data they have. Validating this, a recent report by Zinnov stated that the relationship between large corporates and startups will be further strengthened, basis the need for the latter to ramp up their team and optimize the resources that corporates offer through their accelerator programs. Innovation will continue to drive the startup ecosystem in 2022. This will be a fruitful year for new-age technologies, as they make a stronger impact on society. India’s startup space is driven by a passion to build cutting-edge solutions. Lot is there to be seen and heard, and through collaboration between corporates and startups, we can expect to see the business landscape in India transform before our eyes. Signing off Tech startups have proven to be some of the most volatile, challenging but profit-making segments. Going by the records of last year, the future looks sunny and brighter for the startup ecosystem. Tech Entrepreneurs look to be gung-ho about the prospects of their startups, while setting examples and inspiring many fence-sitter potential entrepreneurs. The Pandemic has clearly created a new class entrepreneurs with a different pedigree! So, expect more such ventures based on emerging new gen technologies like AI and ML, VR and AR, Cloud-based startups, across vertical. The pulse of the system says it’s healthy, happening and vibrant.

SME CHANNELS 75 MARCH 2022

TECH PREDICTION 2022

RAGHURAM KRISHNAN DIRECTOR, CHANNELS AND PARTNER SALES VMWARE INDIA

“WE ENABLE OUR PARTNERS TO RENDER PRE-SALES AND POST-SALES SUPPORT TO THEIR CUSTOMERS. WE ALSO CONDUCT OUR QUARTERLY TRAINING PROGRAMS ACROSS ALL OUR OFFERINGS TO PARTNERS WHO ARE KEEN IN INVESTING AND GROWING THEIR SKILL LEVELS AROUND VMWARE OFFERINGS.”

he Cloud technology has been gaining momentum over the last several years. But the Pandemic and the ensuing shift to online operations and massive adoption of work-from-home-culture and online learning gave it a much needed shot in the arm. As the India market remains in the eye of a major digital transformation buoyed by a tech-centred Union Budget, SME Channels embarks upon recording the voices of the who’s who of the Cloud scape. As part of our effort to make the voices of major cloud players heard by the channel community, we have brought in this for you as first of a series of Cloud Predictions by major vendors and stakeholders of the cloud industry. In a special interaction with SME Channels, Raghuram Krishnan, Director, Channels and Partner Sales, VMware India, reveals his organization’s strategy for growing the cloud industry, his predictions for the industry in 2022 and his vision and plans for the channel community. Edited excerpts… The pandemic has forced businesses to take a giant leap to go online. As a leading cloud player, how do you plan to leverage the immense market opportu-

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nity created by the pandemic? The arrival of COVID-19 accelerated the pace of many critical technology decisions and led to actively seeking out more flexible and reliable ways of working managing operations, and ensuring businesses were least disrupted. As a tech company with hundreds of thousands of customers, we saw that our customers were going through the same challenges – they too are worried about their families, finances, and their futures. We embraced this moment to help the business move forward with the right digital approach. Our digital workspace solutions have been at the disposal of the customers when they needed to shift to remote work environments. It was an opportunity for us to create a better world, a greener planet, and a more diverse and inclusive workforce. We have also been able to help enterprises globally to adopt the latest technologies, move to the cloud, explore newer business functions and enhance customer engagement models with advanced security measures. Our forward-looking approach for an evolving business environment has led technology leaders to set up businesses for the future and help organizations focus on building agile and resilient practices to ensure an effective and sustainable future of work.

As a major cloud player, what market trends do you foresee in 2022? The future of digital business is not one cloud, but multi-cloud and this is a fundamental trend that we are foreseeing in the years to come. We will see the emergence of a cloud-agnostic federated data fabric, which will enable organizations to mitigate data gravity as a key inhibitor to successfully operationalizing a multi-cloud architecture. The increased adoption of multi-cloud will help businesses to leverage Al, ML, and data capabilities. To step up their digital game, organizations need to relook at their security architectures as well and deploy cloud-native endpoint security to prevent emerging threats to an organization’s business. Going forward, enterprises will progressively focus on modernizing applications to ensure agility, resilience, and scale to serve their end customers better. To develop modern apps using containers and microservices, organizations will need essential skills and a cloud-native approach to enable automated cloud platforms that improve the overall quality of application development. Please shed some light on your cloud offerings. With VMware’s cloud-agnostic approach, we are distinctively positioned to meet our customers

TECH PREDICTION 2022

A FORWARD-LOOKING APPROACH TO THE CLOUD With its cloud-agnostic approach, VMware is distinctively positioned to meet its customers where they are and empower them to achieve their cloud objectives where they are and help them achieve their cloud objectives. With our solutions, we empower customers to accelerate innovation in the multi-cloud era with freedom, flexibility, and security. Through our offerings we help customers: l Migrate to the Cloud – Move apps to the cloud faster, without rewriting them. l Scale Capacity on Demand – Optimize capacity with a scalable and seamless extension in the cloud. l Modernize the Data Center – Evolve your data center to work seamlessly with other clouds. l Operate Multi-Cloud – Manage and operate workloads across different clouds and platforms. l Enable Hybrid Cloud – Build and operate across clouds with consistent infrastructure. Streamline Hybrid Cloud Management – Simplify and optimize the management of your hybrid infrastructure. l Optimize Multi-Cloud Costs – Analyze and manage cost and resource use across multiple clouds. l Manage Multi-Cloud Security & Compliance – Manage security and mitigate risk across different cloud environments. l Plan And Modernize the Cloud Environment – Get guidance and best practices to build efficient cloud environments. l Support Business-Critical Apps – Consistent infrastructure and operations for your critical workloads l Deploy 5G – Deploy on-demand services with a unified, multi-cloud 5G network l Innovate through Edge – Drive innovation with a consistent platform from the core to the edge. What is the USP of your offerings? It’s no longer about a ‘cloud-first’ approach — it’s about being ‘cloud-smart’. Organizations should have the freedom to choose the ‘right’ cloud, based on their strategic business goals. Our offerings

support this choice and enable organizations to accelerate multi-cloud strategies in the face of rapidly evolving business requirements. VMware can uniquely accelerate app modernization, delivering powerful applications on any cloud, migrating apps to any cloud and transforming apps with the most innovative cloud services. VMware is committed to helping its customers continually drive successful outcomes and to move faster to the future with our technologies, throughout your digital transformation. What major channel trends for the cloud would you forecast for the year 2022? 2021 has been a year of transformation with accelerated cloud adoption by organizations. In 2022, we expect to see the channel ecosystem also transforming with a huge focus on customer success. Channel partners will see value in adopting a mix of technology solutions with a deep understanding of areas that will help generate profitable results. At VMware, we are seeing our partners having two times to three times the profitability because of the growth opportunities and skillsets we provide for our customers. We are helping the customers expand in their traditional business, leveraging tech spending in new areas like modern applications, cloud, security. As part of our effort to be a world leader in multi-cloud computing, we are working with our channel partners in areas such as the core, data center, VMware Cloud foundation, hyper-converged, software-defined networking, software-defined storage. Looking ahead, channel partners will continue to evolve, empower customers, and give them an optimized experience for new opportunities. What all a channel partner needs to have to adopt cloud business and what are the steps to start cloud practice? Partners who want to adopt cloud business must understand that this is a subscription-based business model and to stand out they must create a

differentiation through the services that they offer wrapped around the cloud offerings. One easy way to kick start the cloud business is to reach out to existing customer base and position cloud to customers who are looking to refresh their on-prem solution. However, to continue creating value for their customers it is critical that partners start wrapping their services around these cloud offerings. We at VMWare position our partners to deliver more value to our customers than any other vendor. This outcome-driven approach focuses on co-selling, co-innovation, and co-developed services models. In today’s era of Multi Cloud and Cross Cloud services the potential for partners to build and grow their services business around VMWare offerings is at its all-time highest and we believe that our partners will see this multiplier effect which is unique to VMWare. In a nutshell VMWare with its Multi Cloud and Cross Cloud Services is about to increase opportunities for partners to achieve above-market growth with us. Would you please brief us on the kind of service support you extend to your channel partners? What sort of pre as well as post-sales support do you offer to your partners? VMware’s business is truly empowered by the strong network of channel partners. Our service support aims at focusing on partner business models by building new agile practices to provide an edge over their competitors in the market. We leverage the partner’s ability to build unique IP and services and differentiation that will drive more profitability for them in the long run.

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SME CHANNELS 77 MARCH 2022

INNOVATIVE PRODUCTS

TENDA

TENDA LAUNCHED HG9, A HIGH SPEED WIRELESS GPON ONU IN INDIA TENDA INTRODUCES HG9 its first GPON ONU WiFi device. The Tenda HG9 is a Gigabit Passive Optical Network (GPON) terminal, ideal for Fibre To The Home (FTTH) solutions. It’s an all-in-one device allowing users to access high-speed internet, VoIP and IPTV connections via a GPON port. With a 867Mbps wireless speed over a 5GHz band and 300Mbps over a 2.4GHz band, it provides strong Wi-Fi signals. It’s an ideal solution for seamless online gaming, HD video streaming, and other bandwidth-intensive tasks. KEY FEATURES AND BENEFITS n Wireless Standards: IEEE 802.11 a/b/g/n/ac n Transmit Power: 2.4G: <23dBm(EIRP) , 5G: <23dBm(EIRP) n Wireless Functions: Enable/Disable Wireless Radio, WDS Bridge, WMM, Wireless Statistics n Wireless Security: 64/128-bit WEP, WPA / WPA2, WPA-PSK/ WPA2-PSK encryption, Wireless MAC Filtering

n Pricing and Availability: Tenda HG9 AC1200 dualband WiFi GPON ONU, is available exclusively through authorized partners and other reseller channels at MRP of INR 7900/- in India.

POLY MATRIX

POLY STUDIO P SERIES POLY ANNOUNCED THE POLY STUDIO P SERIES, the industry’s first professional-grade personalvideo conferencing equipment, designed for today’s remote worker The new Poly Studio P Series includes: · Poly Studio P5 Webcam – Personal webcam with camera optics optimized for video conferencing. Poly Studio P5 Webcam packs 1080p resolution and 4x digital zoom, comes with abuilt-in privacy shutter, directional microphone, and integrated USB connectivity for headsets for easy audio plugand-play connectivity. · Poly Studio P15 Personal Video Bar – Zoom and Microsoft Teams certified personal video bar with powerful 4K clarity, automatic camera framing, and a powerful integrated speaker and microphone. n Availability The Poly Studio P5, P15 and P5 Kitsare now available for pre-order through authorized Poly partners and resellers: The Poly Studio P21 will be available from mid-2021 onwards. For more information on the new Poly Studio P Series, please visit: · Poly Studio P5 Personal Webcam – INR 13,903 · Poly Studio P15 Personal Video Bar – INR 67,914 · Poly Studio P21 Personal Meeting Display – INR 92,406 · Poly Studio P5 Kit.

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MATRIX VARTA WIN200/ ADR100/AMP100 POST THE PANDEMIC AND GLOBAL EMERGENCIES, the definitions of normal have gone for a toss. In the wake of such chaos, organizations and industries are forced to revisit their norms and navigate the attention of hygiene and fool-proof solutions. Precisely, to focus on having minimal human intervention. Powered by MATRIX UCS, VARTA helps you avoid unnecessary equipment investment by supporting BYOD (Bring Your Own Device). Here’s how VARTA elevates communication effectiveness and business productivity to the next level with: n Key Features: • Call Management - Call, Hold, Transfer, Forward, DND, and Intercom • 1000 Direct Station Selection Keys for Streamlined Calling • 600 Busy Lamp Field keys for • Global Corporate Directory Integration • Multi-party Audio Conferencing and Drag and Drop Transfer • Presence Sharing and Voice Assistant Calling

INNOVATIVE PRODUCTS

VISIONPRO – THE PHENOMENAL SOHO PBX VISIONPRO

KEY FEATURES

A SOHO is nothing but immense business potential, thriving to be unlocked and taken to new heights, and Matrix as a leading solution provider is here with the key required for opening that door to its office communication triumph.

• 3-Participants Conference • Abbreviated Dialling – Dial Easily Without Access Code & Index Number • Auto Attendant – Eliminate Operator Requirements and Overstaffing • DOSA – Securely Access Systems Resources from Remote Locations • Hotline – Access Desired Trunk Line Just by

Picking Up the Receiver • Auto Redial – System Automatically Redials a Busy Number Till It Gets Through • 40+ Value Added Call Attributes • Least Cost Routing – Automated Low Communication Cost • 100% Non-Blocking Routing – Zero Call Disconnectivity • Allowed and Denied Call List • Prevention of Data Theft with Company Private Network • Live Call Supervision • Power Fail-Proof – Prevent Data Loss in Event of Power Loss n Link: https://www.matrixtelesol.com/ soho-pbx.html

COSEC ARGO FACE THE INTEGRATED CONTACTLESS IDENTIFICATION DEVICE TO UPGRADE YOUR SECURITY WITH THE WAVES OF PANDEMIC ALL AROUND, security, as well as hygiene, becomes a standard of measure for corporate working environments. Integrating aesthetics, hygiene standards, and technology, Matrix COSEC ARGO FACE simplifies your security concerns. With higher processing power, two inbuilt cameras, and a deep learning algorithm, it easily adapts to facial changes as well as serves as a surveillance grade camera. The perfect combination of performance and elegance, Matrix COSEC ARGO FACE is the answer for your organization.

COSEC KEY FEATURES n Multiple Credentials inclusive of Contactless Technology - Face, BLE, and Card n Deep Face Learning Algorithm with Adaptive Understanding n Weatherproof and Vandal resistant n Capacity to store 2,00,000 Face Templates & maintain upto 50,000 Users

n For further information, please contact: Toll Free - 1800-258-7747 E-Mail:

inquiry@matrixcomsec.com Click: https:// www.matrixaccesscontrol.com/cosec-argoface.html?utm_source=Magazine&utm_ medium=Product+Showcase+&utm_ campaign=Product+Showcase

INBASE

INBASE LAUNCHES ‘URBAN LITE Z’ SMARTWATCH WITH 1.75” IPS DISPLAY THE NEW URBAN LITE Z smartwatch comes with a big and brighter screen of 1.75-inch supporting a crystal clear and colourful display output for the users. Boasted with 240*280 resolution, the Smartwatch supports a number of watch interfaces to match the style orientation. The watch also comes with 20MM Interchangeable Silicone Strap; comfortable to wear anywhere and everywhere. The watch comes with colourful straps variants- Rose Gold, Metallic Blue, Jet Black, Gold, and Metallic Grey- so choose the watch that fits your persona. Users can further enjoy Dual UI, and access detailed data contents of health, weather forecast and various other functions available in the watch. The Urban Lite Z smartwatch can be synced with DaFit App which is compatible with Apple and Android enabled gadgets.

n Pricing and Availability: nbase Urban Lite Z Smartwatch is available exclusively through Urban Official Website (https:// gourban.in/) as well as other leading retail outlets at an introductory price of INR 2,999/-.

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INNOVATIVE PRODUCTS

KLEVV

KLEVV S1 AND R1 PORTABLE SSDS WITH EXTREME SPEEDS ADOPTING INCREDIBLE PERFORMANCE AND STYLISH DESIGNS KLEVV SSDs – the KLEVV R1 and KLEVV S1 are ideal for active lifestyle users and creators that need to transfer large amounts of data, as fast as possible, across PCs, Macs and mobile devices. KLEVV S1 Portable SSD – Extreme Performance with up to 2,000MB/s Transfer Speed This compact, square and soft-edged portable SSD, the KLEVV S1, embodies an eye-catching yet minimalistic design. The metal-like border and stylish, glossy top surface reveals the uncompromising quality KLEVV insists on. The underside features a serrated aluminum heatsink that provides great thermal conductivity to ensure its outstanding sustained speed even in intense conditions. n For further information, please contact: Read more about the new KLEVV R1 SSD at https://www.klevv.com/ken/ products_details/ssd/Klevv_R1_SSD

INBASE

INBASE LAUNCHES ‘URBAN Q1 PRO’ TWS EARBUDS WITH SMART TOUCH CONTROL IN INDIA INBASE, A LEADING CONSUMER electronics brand brings out another valuable addition to its TWS category with its all-new Urban Q1 Pro earbuds. These earbuds allow you to get your daily dose of music while jogging, cooking, or driving as it easily gets connected with any device without the hassle of wires. These earbuds are sweat proof and enable you to enjoy non-stop music for a longer duration. n Pricing and Availability: Inbase Urban Q1 Pro can be purchased through Urban Official Website (gourban.in) and other leading retail outlets. With a 12 months warranty, the product is available in the market at an introductory price point of INR 1799.

HOGAR’S

HOGAR’S SMART CURTAIN MOTORS A PERFECT COMBINATION of aesthetics that complements your beautiful home or office, Hogar’s Smart Curtain products are completely retrofit, elegantly designed, and offers a plug-andplay solution with the minimal DIY configuration process. The smart curtain motors that comes in two product families, VEIL and REGALE, can be installed, configured, and included into your smart home eco-system in just 2 minutes, through elegantly designed sleek remotes, smart apps and even with voice commands. Considering various parameters of your home

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and office needs, the curtain range is designed with customisable tracks that gets adjusted to any length, thus making it highly compatible with any given size of doors or windows. Both, VEIL and REGALE product range also lets you control and schedule your curtains and blinds with predefined auto modes, supporting different lengths and to scale of 75%, 50%, and 25% through Hogar SE App and Hogar Pro App respectively. The uniquely designed efficient motors offer high & balanced torque for smooth movement and operates almost at negligible noise levels, thus

making Hogar Smart Curtain range the best-inclass in its category. n For more details: please visit https:// hogarcontrols.com/automatic-curtain-kits/

INNOVATIVE PRODUCTS

NETGEAR ORBI RBK352 NETGEAR

NETGEAR’S ORBI RBK352 is a simple two-piece WiFi router that works as a pair in a mesh system. One functions as a router that connects to your WAN, while the other is a satellite that wirelessly relays the internet or network further to another area of your home. Together, they combine into a very powerful intelligent mesh system that needs no wires. Armed with the power of Dual-Band WiFi 6 (AX1800) technology, the Orbi performs with a strong, fast and reliable wireless network in

every corner of your home. Once deployed, you can experience 4 streams of pure WiFi 6 that can deliver throughputs of up to 1.8Gbps, benefitting anything that it’s used for – be it lag-free gaming or smooth streaming. Now you can be assured of the best entertainment experiences even with up to 8K UHD streaming options.

n Pricing and Availability: The NETGEAR ORBI RBK352 Wi-Fi 6 Mesh System (AX1800) is available in India through various e-commerce platforms, through

authorized NETGEAR store at a discounted price of INR 18,199/-.

RAPOO

RAPOO RGB GAMING KEYBOARD V700 IN INDIA THE RAPOO V700 is no ordinary gaming keyboard – It’s built with perfection using mechanical Kailh switches that are designed for game controller applications. Each key is crafted with high precision offering extreme tactility with instant smoother operation for accuracy and high ergonomics. Together with Kailh switches and RAPOO’s intelligent design, the V700 comes to you as an extreme tool for your gaming needs. Each key has a good 4mm travel distance for accuracy and superior typing while offering up to 60 million keystrokes lifespan. V700 as a wired keyboard, the last of your worries would be its cable management, while most keyboard brands usually never give options of modular cables, RAPOO has offered a detachable (user-replaceable) cable to ensure your product lasts even longer. It features a standard USB Type-A to Mini USB cable so you can replace it for length or damage, at will.

AMD RADEON PRO W6000 SERIES AMD

THE NEW ADDITIONS TO THE AMD Radeon PRO W6000 Series Desktop and Mobile workstation graphics lineup, designed to deliver exceptional performance, stability, and reliability for professional users, including CAD designers, engineers and office knowledge workers.

Built on the award-winning AMD RDNA 2 graphics architecture and 6nm process technology, the new solutions include the Radeon PRO W6400 desktop graphics card, designed to deliver a blend of performance and efficiency for modern workloads and the Radeon PRO W6500M and Radeon PRO W6300M GPUs that offer dependable performance to power next-gen professional mobile workstations.

n Pricing and Availability: The RAPOO V700 RGB Gaming Mechanical Keyboard is available on most of the online as well as Offline stores across the country including on Amazon.in for a price of Rs 4,999/- with a limited replacement warranty for the long 2-years period.

• AMD Radeon PRO W6400 Graphics Card – Offering an ideal blend of performance and efficiency at an affordable price, the new graphics card is optimized for the requirements of today’s popular CAD and office workloads in a compact design that can be easily added to modern smallform-factor desktops. Compared to the previous generation, the new graphics card delivers up to three times higher performance in Autodesk AutoCAD 2022 in 3D orbit rotational tests in shaded mode. n Pricing and Availability: The AMD Radeon PRO W6400 graphics card is expected to be available beginning in Q1 2022, Price: $229 USD

SME CHANNELS 81 MARCH 2022

TECH PREDICTION 2022

BALAJI RAO COUNTRY MANAGER, INDIA & SAARC MANDIANT

“CYBER RESILIENCE SHOULD BE EMBEDDED INTO AN ORGANISATION’S ENTERPRISE RISK MANAGEMENT STRATEGY, WITH SECURITY LEADERS PLAYING AN ACTIVE ROLE IN CONSULTING DURING BUSINESS DECISIONS.”

he Pandemic has forced businesses to shift to online operations and there has been a massive adoption of remote working culture. and online learning, resulting in digitalisation on an unprecedented scale. Along with the shift to online has also come an unacceptable rise in cybersecurity issues. With rising ransomware cyberattacks on IT infrastructure, businesses have realized the importance of embracing zero tolerance for gaps in their security strategy. They are increasingly investing on strengthening their cybersecurity to secure their crown jewels and their valuable data. This has thrown open a big opportunity for cybersecurity players. As the India market remains in the eye of a major digital transformation buoyed by a techcentred Union Budget, SME Channels embarks upon recording the voices of the who’s who of the Cybersecurity landscape. As part of our effort to make the voices of major security players heard by the channel community, here is the Security Predictions from American Security major Mandiant. In a special interaction with SME Channels, Balaji Rao, Country Manager, India & SAARC, Mandiant, reveals his organization’s strategy to address growing need for security solutions from customers, his predictions for the cybersecurity industry in 2022 and his vision and plans for the channel community. Edited excerpts… Please give a brief introduction of your company Since 2004, Mandiant has been a trusted partner to security-conscious organizations. Effective

82 SME CHANNELS MARCH 2022

A NEW APPROACH TO CYBERSECURITY With its innovative solutions, Mandiant is helping businesses build robust and resilient security infrastructure to sail across the current threat landscape security is based on the right combination of expertise, intelligence, and adaptive technology, and the Mandiant Advantage SaaS platform scales decades of frontline experience and industryleading threat intelligence to deliver a range of dynamic cyber defense solutions. Mandiant’s approach helps organizations develop more effective and efficient cyber security programs and instills confidence in their readiness to defend against and respond to cyber threats. With the pandemic still lurking there, what are the major market trends you are forecasting for 2022? The cyber security industry has experienced rapid shifts since the start of the pandemic. With the popularity and adoption of remote working, organizations now understand the importance of bolstering their security posture to address security gaps and provide secure information accessibility. While the security risks of staff shifting from working in the office to working from home are often front of mind, they shouldn’t be the only point of focus. Another, sometimes less addressed, challenge

related to Internet connectivity is the ever growing attack surface being spawned out of digital transformation initiatives. As businesses become more agile, departments can often self-service their own IT requests through cloud services. IT and Security teams are left in the position of trying to understand what Internet-facing resources are used across all departments in the organization. These resources change dynamically and so this is a continuous rather than one time effort for those teams. Why is it important to identify these assets? Because security teams can’t protect assets that they don’t know they have. As technology dependence only continues to grow, organizations are turning to Attack Surface Management tools to help identify Internet-facing assets and the issues those assets have which pose a risk. We’ll continue to see ransomware evolve and dominate the cybersecurity landscape in the near future.

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