May 2021

PLUS

Seqrite partners with Ezoref Technologies /06 www.smechannels.com

India’s leading IT magazine for channel business VOLUME 12 | ISSUE 03 | PAGES 32 | MAY 2021 | RS. 20/-

INTERVIEW / 22

HPE provides a unique approach to hybrid cloud through HPE GreenLake cloud services.

SECURITY / 26

Cybersecurity Risk Management for Small and Medium-sized Businesses.

GANESAN ARUMUGAM

CASE STUDY / 28

Adani Group Efficiently Managed their Contractors and Workers Across Multiple Locations Using Matrix Solutions.

RAHUL SHARMA

WE DID EXTREMELY WELL IN 2020 SO ALSO OUR PARTNERS

LOGMEIN INVESTING IN MAKING POST-SALES SUPPORT HASSLE FREE

P/16

P/24

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IceWarp received the prestigious ‘CIO Select Awards 2021’ Pg: 15 www.smechannels.com

India’s leading IT magazine for channel business INTERVIEW / 22

HPE provides a unique approach to hybrid cloud through HPE GreenLake cloud services.

SECURITY / 26

Cybersecurity Risk Management for Small and Medium-sized Businesses.

CASE STUDY / 28

Adani Group Efficiently Managed their Contractors and Workers Across Multiple Locations Using Matrix Solutions.

MY EXPERIENCE EDITORIAL

LOCKDOWN AND BUSINESS AS USUAL SANJAY MOHAPATRA

sanjay@smechannels.com

Dear Friends India has gone through a very difficult time due to the second wave of Covid-19 and lockdowns around the country. The market sentiment is not that great in real sense. But the good thing is that business sentiment has not gone down. We can see there is a growing demand of various solutions – specially cyber security and digital technologies.

Of course, there is a need in the market seeing the increasing cyber security breaches and criminal activities that the industries should beef up their security practices. At the same time due to the work from home environment the enterprises are making migration of their assets to the cloud and adopting digital applications to engage with their customers and vendors.

On the other hand, there is a certain level of discomfort among the partners as the OEMs are reportedly not becoming that lenient to the partners as they used to be during 1st phase of Pandemic during 2020. I know there is a financial challenge for the partners. There is a payment issue from the customers. Projects are getting delayed. Therefore, it is highly needed that the OEMs should be extending their hands to the partners to bring them to the comfort-level.

I can personally observe that there is a lot of job changes happening during this time in the enterprise market. At the same time, the IT leaders are openly discussing about their emerging tech requirements. Veeam Data Protection Report 2021 says 96 per cent of organizations will accelerate cloud usage. At the same time 82% of organizations have an availability gap and 56 per cent of data cannot be recovered. It means after cyber security BCP including DC and DR are the next big thing apart from digital technologies.

So the partners and the OEMs need to work in coherence with each other to develop market and offer the customers solutions which can lead them to sustain and take the business in the next phase of growth.

ViewSonic’s Wireless Presentation Display Solution for Hybrid Work Environment ViewSonic’s latest wireless presentation display (WPD) solution is a modern, sleek design and slim bezel, ViewSonic’s CDE20 series are powerful front-of-the-room displays in collaboration spaces, reducing accessibility problems and making it simple to share content in person or remotely. In a working environment, these Wireless Presentation Displays (WPDs) can help the team develop, interact, and connect. Underlining its distinctive attributes such as remote management, immediate content sharing and all-in-one display solution, the series includes a number of ViewSonic’s software tools including myViewBoard Display, ViewBoard Cast, and myViewBoard Manager.

KEY FEATURES: USING MYVIEWBOARD DISPLAY, THE PARTICIPANTS CAN/WILL MIRROR THEIR DESKTOP TO THEIR WIRELESS DISPLAY PRESENTATION BY ACCESSING A BROWSER AND SYNCING TO THE DISPLAY’S ID AND ONE-TIME PASSWORD. FINAL THOUGHTS: WITH OUR CDE20 SERIES, ALL PARTICIPANTS’ DEVICES CAN EASILY EXCHANGE AND PRESENT INFORMATION, ALLOWING FOR A VARIETY OF MEETING SCENARIOS.

SME CHANNELS MAY 2021

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contents

Trusted Advisor of Channel Business

VOLUME 12 ISSUE 03

2021

MAY ate por Cor ory St

Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Sub Editor: Nidhi Shail Designer: Shadab Khan Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Vaishali Shukla Circulation and Printing: Rajkumar Hansa SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 / 8587835685 sanjeev@smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 Mumbai Tahmeed Ansari 2, Ground Floor, Park Paradise, Kay-Bees CHS. Ltd.,Opp. Green Park, Oshiwara, Andheri (west), Mumbai - 400 053.

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Seqrite partners with Ezoref Technologies Seqrite has partnered with Ezoref Technologies, a wholly own subsidiary of South Asian Technologies (Pvt) Ltd, the master distributor of ICT Technologies to launch WorldClass cybersecurity solutions in Sri Lanka. The partnership enables strategic alignment for Seqrite and Ezoref Technologies to deliver the best-in-class protection against the most complex and sophisticated cyber-threats to businesses in Sri Lanka.

The development comes at a time when Sri Lanka is rapidly implementing digital transformation initiatives and Covid-19 has further accelerated the efforts with work from home becoming the new norm.

As this drive towards digital transformation continues to pick up pace, this is the right time for businesses to pause and reflect on their security

strategies. The partnership between Seqrite and Ezoref Technologies demonstrates their commitment to secure the digital transformation journey of businesses in Sri Lanka by helping them in strengthening their cybersecurity posture.

Kuldeep Raina, Head of Global Sales, Seqrite said, “With the evolving threat landscape, Seqrite has always remained at forefront of developing world-class cybersecurity solutions to protect enterprises and government establishments from the scale and sophistication of cyber-attacks. Over the years, we have grown and expanded with international presence in more than 45 countries. Through our partnership with Ezoref Technologies, we are well prepared and excited to launch our solutions for Sri Lankan businesses.

Hitachi Social Innovation Forum 2021 AMERICAS to Showcase How Data Driven Leaders are Changing the World Hitachi America, the North American regional headquarters of Hitachi, and Hitachi Vantara, the digital infrastructure, data management, and digital solutions subsidiary of Hitachi, announced Hitachi Social Innovation Forum 2021 AMERICAS (HSIF) will be held on May 25-27, 2021.

The free three-day virtual event

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will showcase visionaries and practitioners who are leading and deploying data-driven strategies to solve some of the toughest problems in industry, society and the environment.

Get a front-row seat to the future of social innovation. Register now for Hitachi Social Innovation Forum 2021 AMERICAS

Executives and experts from Hitachi Group businesses will be joined by digital leaders from business, academia, government and industry for keynotes, digital masterclasses, plus industry, society and technology themed programming.

“COVID-19 has affected nearly every aspect of our personal and professional life, with ripple effects

that have challenged industries to assess and accelerate their digital initiatives,” said Gajen Kandiah, chief executive officer, Hitachi Vantara. “The ability to achieve data-driven outcomes is critical to our clients’ ability to pivot their business and capitalize on an increasing digital-centric economy.

PMP

TM

Peak Throughput up to

1.2Gbps

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HERE cooperates with Siemens Healthineers to enhance supply chain visibility of time-critical, high-value medical equipment

Capgemini commits Rupees 50 Crore to augment Medical Infrastructure in India Capgemini committed Rupees 50 Crore to augment the efforts of the central and state administrations in India towards fighting the second wave of COVID-19. This fund will be used to build COVID care ICU facilities, oxygen generation plants, and other long-term medical infrastructure and provide relief operations.

As part of this effort, Capgemini is in discussions with various State government authorities to set up healthcare facilities across those cities where Capgemini has its presence. This contribution will be in addition to the Capgemini CSR statutory fund in India.

“India is at the heart of what we do in Capgemini, and the health and safety of our employees and the communities we live in, remains our top priority. This second wave of the COVID pandemic in India has been particularly challenging, and we want to ensure all our support to fight this pandemic and come out stronger. At this critical time, we are committed to accelerate medical assistance in India through the Capgemini Social Response Unit. This fund will help to enhance the efforts of the Central and State authorities in building long-term medical infrastructure in India,” said Aiman Ezzat, CEO of Capgemini.

HERE Technologies, the location data and technology platform, today announced collaboration with Siemens Healthineers, a leading medical technology company, to optimize aspects of logistics and supply chain operations for its Customer Services unit. The Customer Services unit of Siemens Healthineers is responsible for more than one million service parts deliveries per year. The global transportation of service parts, particularly the on-site deliveries, from central warehouses to an installed base of several hundred thousand systems in hospitals and laboratories needs to run smoothly to ensure on-time availability of parts for the Customer Services engineers on site. Delays during the delivery process or parts ending up in the wrong locations lead to additional effort in terms of searching for parts on site or even the risk of a loss of parts. This could mean wasted time or longer service slots for the installation services, resulting in less productivity and additional costs. Therefore, visibility of spare parts along the entire supply chain – both outdoor and indoor - is critical to ensure seamless business operations between the Customer Services unit of Siemens Healthineers and their end customers.

“Accurate shipment visibility crucially provides valuable support to healthcare technicians around the world in the tracking and maintenance of time-critical, highvalue medical equipment from warehouses to hospitals.

Global Tech Provider M&A Activity Will Surpass 2018 Highs by 2022

EXECUTIVE MOVEMENT

CSS CORP TO APPOINT SUNIL MITTAL AS ITS CHIEF EXECUTIVE OFFICER

Figure 1. Technology and Service Provider M&A Transactions and Value by Quarter – U.S., Canada and Europe

- Total Transaction Value ($ Billions)

1,400

1264

300

1021 1034

977 928

1049 981

1026 967 754

700

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0 1Q18

8

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1Q19

2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20

Total Transaction Value ($ Billions)

Number of Transactions

1070

BAHWAN CYBERTEK APPOINTS CHETAN DESAI AS COO – GLOBAL OPERATIONS

SMECORNER APPOINTS VINIT BARVE AS CHIEF OF STRATEGY & INVESTOR RELATIONS VIKRAM SOLAR APPOINTS DR. MILIND KULKARNI AS CHIEF TECHNICAL OFFICER

Transforming telecommunications enriching the customer experience atos.net

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VIAVI Introduces Fusion JMEP 10 Smart SFP+ Gigabit Ethernet transceiver VIAVI Solutions today introduced Fusion JMEP 10, a smart, small form-factor pluggable (SFP+) Gigabit Ethernet transceiver for network test, turn-up and performance monitoring up to 10 GbE. Part of the VIAVI NITRO lifecycle management platform, the Fusion JMEP 10 addresses the emergence of 10 GbE as the dominant Ethernet bandwidth being used for applications like 5G xHaul, Business Ethernet Services, Distributed Access Architecture (DAA) for Cable or GPON/ XGSPON for Fiber Access Networks.

The past year has seen a global reordering of network traffic patterns, and service providers are responding by accelerating their technology evolution, relying on distributed architectures with significantly larger links. For example, 5G requires 10 GbE to the tower compared to 1 GbE for 3G or 4G. Cable networks require 10 GbE links that connect to remote-PHY devices at the edge. Traffic growth and complexity are further driving adoption of virtualized test and monitoring solutions.

By actively monitoring and analyzing key performance indicators (KPIs) virtually, operators can maximize network performance and ensure the best possible customer experience, even as they accommodate exponential traffic growth.

Global Korean gifting platform – Giftiicon enters the Indian market with casual gifting app Giftiicon has launched in India with a new app specifically designed for the Indian market. Founded by father-daughter duo Nakkyun Chong and Ji Hyun Chong, the platform focuses on the casual gifting market where the act of giving and receiving gifts becomes instantaneous, impulsive and hassle free. The app enables users to send a gift of their choice in just 30 seconds through SMS and WhatsApp without necessarily knowing the address of the recipient.

Aimed at millennials and Gen Z, the concept behind the platform is to simplify the gifting process and eliminate cumbersome registration requirements along with personal information. Particularly in the post-Covid era when people are socially distanced yet want to retain their human connections, Giftiicon offers the perfect low-contact gifting option for anyone with a smartphone.

Commenting on the launch Ji Hyun, Co-Founder and COO – The idea of Giftiicon came from the observation that people often want to build connections with others through gifts but refrain from doing so as they do not know the recipient’s personal information.

Tata Tele Business Services takes adequate measures to ensure uninterrupted connectivity during cyclone Yaas Tata Tele Business Services (TTBS) has set-up a war room to promptly respond to potential business operational disruptions due to the impact of cyclone Yaas which is likely to hit the coastal areas of West Bengal and Odisha over the next 24 hours.

This dynamic war room is being managed by specialized technical teams who are monitoring the situation closely to gather as much information possible on the sites which are prone to any probable disruptions. On-ground Quick Response Teams (QRTs) have been aligned and mobilized to take swift and informed decisions during the impending calamity.

TTBS has taken vital precautionary measures to ensure network connectivity is not disrupted, these include – critical equipment spares stocked up at the core switching hub, enough fuel reserves maintained to run DG in case of power outages, additional mobile DG and vehicles stationed at key locations, safety drills conducted, and field staff equipped with safety gear etc.

Commenting on TTBS preparedness, a company spokesperson further added, “The safety of our field staff and seamless connectivity of our services is our utmost priority.

India’s leading educational institutions collaborate with IBM on quantum computing education & research IBM will allow over-the-cloud access to its quantum systems for top-tier institutions of India to accelerate advanced training and research in quantum computing. The faculty and students of Indian Institute of Science Education & Research (IISER) – Pune, IISER – Thiruvananthapuram, Indian Institute of Science (IISc) Bangalore, Indian Institute of Technology (IIT) – Jodhpur, IITKanpur, IIT – Kharagpur, IIT – Madras, Indian Statistical Institute (ISI) Kolkata, Indraprastha Institute of Information Technology (IIIT) Delhi, Tata Institute of Fundamental Research (TIFR) Mumbai and the University of Calcutta will be able to access IBM quantum systems, quantum learning resources and, quantum tools over IBM Cloud for education and research purposes.

This will allow them to work on actual quantum computers and program them using the Qiskit open-source framework.

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Tata Technologies and Logility Partner to Provide Digital Transformation Solutions for the Global Supply Chain Tata Technologies has partnered with Logility, Inc., a leader in supply chain innovation, to offer digital supply chain solutions to its customers.

In the new normal, enterprises are being challenged to mitigate the effects of supply chain disruptions, such as tackling supply-demand uncertainties, and maintaining continuity in the near term. Agility and resilience of supply chains along with proper demand planning are crucial for better transparency and concurrency for them to win in the marketplace. This collaboration will further augment Tata Technologies’ strong digital transformation capabilities across the product development value chain and strengthen the bouquet of supply chain solutions thereby helping Tata Technologies develop innovative solutions to address business challenges of the manufacturing industry and help them realize better products.

Speaking on the occasion, Warren Harris, Managing Director and CEO of Tata Technologies, said, “Tata Technologies with a vision of ‘engineering a better world’ enables the manufacturing industry to design, build, manage and realize better products.

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DronaHQ – Low code Platform helps Expedite Vaccine Administration at Scale for a Large Workforce DronaHQ helps corporates, healthcare providers, businesses, housing officials build vaccination management apps to safely and efficiently manage vaccine programs at scale. Organizations will be able to design, build, integrate, and manage their vaccine programs end-to-end, with a platform that is trusted, flexible, and can be deployed quickly “Technology has been at the forefront since the start of the pandemic. With our low-code platform, we want to make it simpler for any organization that wants to kickstart vaccination drives for employees. Companies can quickly set up and run vaccination drives using this software” says DronaHQ Co-founder Jinen Dedhia. “Customers can quickly create application for appointment scheduling, dashboards, registration on top of our ready templates and provide self service capabilities to their staff.

They can go live with the app almost instantly and keep adapting to evolving policies at speed.”

Mogi IO – AI based Video Tech SaaS venture Raises Funding from Pentathlon Ventures

ThoughtSpot and Databricks Partner to Deliver the Modern Analytics Cloud for the Data Lakehouse ThoughtSpot, the Modern Analytics Cloud company, today announced a partnership with Databricks to help customers make data and the results from AI and machine learning actionable for every business person with search and AI-driven analytics. The partnership includes the launch of ThoughtSpot for Databricks, giving joint customers the ability to run ThoughtSpot search queries directly on the Databricks Lakehouse, powered by Delta Lake, without the need to move any data.

Organizations today have to deliver personalized, custom experiences at every touch point. Doing so requires them to put machine learning, AI, and data in the hands of employees, customers, and partners. The static dashboards that have defined analytics for a decade don’t meet the needs of the majority of nontechnical business people. The complexity to build these dashboards and lack of interactivity requires business people to rely on data professionals for every additional follow up question. This prevents companies from empowering their teams, customers, and partners with actionable insights from these investments.

Mogi IO, Cutting edge, B2B Video tech venture announced that it has raised an undisclosed amount of funding from Pune based, VC Pentathlon Ventures. The capital raised will be used by Mogi to strengthen the product & make it more scale able & robust. Along with this the startup plans to expand its footprint to tap the overseas market. Mogi recently appointed sales partnerships in the Middle East & Singapore region.

Speaking of the fund raise, Founder & CEO Vikrant Khanna said “80% of the traffic on the internet is video, and content consumption is booming across all sectors ranging from OTT, Media & Entertainment, Short format Video apps, Education or Health care. However, consumer retention continues to be a challenge for content platforms. From a tech standpoint there are 3 fundamental reasons for this i.e.buffering, poor video quality & the fact that the video delivery workflow is highly complex & fragmented. This leads to sub optimal user experience & churn.”

U&i starts one of a kind vaccination drive for its customer U&i, India’s leading Accessories, and Consumer Electronics brand that specializes in Bluetooth Speakers and Headphones, Chargers, Cables, and many other gadgets have announced to launch All India COVID-19 Vaccination Drive for their customers from 15th May 2021.

Under the drive, vaccine takers will get rewards for vaccination. The objective of the vaccination drive is to encourage U&i customers to take the COVID-19 vaccine and protect themselves and their loved ones from the deadly coronavirus infection.

Launching the initiative, Mr. Paresh Vij, Founder, and Director of U&i said “The second wave of corona pandemic is more severe and deadly. The cases are rising at an exponential rate across the country. We care for our partners and customers and as a responsible organization, want to make sure that our U&i family (Partners & customers) stays safe and healthy. The vaccination drive aims to encourage customers to secure their vaccine shot and help the government and healthcare system in the battle against the COVID-19 pandemic.”

Prama Hikvision’s Smart Healthcare Solutions with AI to Ensure Security Healthcare facilities like Hospitals, Special Healthcare Centers and Clinics have myriad and specialized protection requirements. What’s more, they require security, safety and hygienic environment for the patients, doctors, nurses and paramedic staff. Hospital and healthcare authorities should consider a smart healthcare solution to address various security, safety and hygiene challenges effectively.

Specific Requirements: Hospitals and health care facilities are designed to be places of healing, recovery, and tranquillity. However, with high volumes of people constantly coming and going – visitors, volunteers, patients, and others – maintaining smooth operations and responding quickly to emergency events are becoming more challenging.

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India IT 360 – Connects CIO’s to the ICT Fraternity IndiaIt360.com; after the successful launch of IndiaItChannnels and IIC-Snips, IndiaIT360.com has come up with its new offering for CIO’s – CIO Connect.

CIO Connect, a new offering from IndiaIt360.com, gives the CIOs/IT Heads/ CTOs a chance to register themselves and showcase their expertise amongst other organizations and gain the opportunity to provide advisory or consulting services to these organizations today or tomorrow.

CIO Connect will be a game-changer not only for CIOs but also for SMBs, where both of them connect and help each other to create a whole new ecosystem, said Alok Gupta, Managing Director IndiaIt360.com. We are expecting more than 1000 CIO’s/IT heads to be on board within next three months.

Rakuten Mobile and Fujitsu Partner to Develop Open RAN Solutions for the Global Market Rakuten Mobile and Fujitsu Limited signed an MoU to deepen collaboration on joint efforts to develop Open RAN solutions for the global market.

Under the MoU, Rakuten Mobile and Fujitsu will collaborate to jointly develop 4G and 5G Open RAN solutions, promoting the creation of market-leading innovation. Fujitsu will develop new O-RAN based 4G and 5G radio units that Rakuten Mobile will integrate into its Rakuten Communications Platform (RCP) offering, with an eye toward expansion into the global market.

“As we start introducing Rakuten Communications Platform to telco operators, governments and enterprises around the world, we are seeing strong demand for high-performance, cost-effective and high-quality radios for 4G LTE and 5G New Radio (NR) based on open and virtualized RAN,” commented Tareq Amin, Representative Director, Executive Vice President and CTO of Rakuten Mobile.

Gartner Forecasts Worldwide Security and Risk Management Spending to Exceed $150 Billion in 2021 Worldwide spending on information security and risk management technology and services is forecast to grow 12.4% in 2021, to reach $150.4 billion, according to the latest forecast from Gartner, Inc. Security and risk management spending grew 6.4% in 2020.

Gartner analysts said the strong growth rate reflects continuing demand for remote worker technologies and cloud security.

“Organizations continue to grapple with the security and regulatory demands of public cloud and software as a service,” said Lawrence Pingree, managing research vice president at Gartner. “Looking ahead, we’re seeing early market signals of growing automation and further adoption of machine learning technologies in support of AI security. To combat attacks, organizations will extend and standardize threat detection and response activities.”

In the Gartner 2021 CIO Agenda Survey, cybersecurity was the top priority for new spending, with 61% of the more than 2,000 CIOs surveyed increasing investment in cyber/information security this year.

L&T Technology Services develops an AI based solution L&T Technology Services has worked with Intel Corporation to develop an outdoor smart parking solution. The solution is powered by the Intel distribution of the OpenVINO Toolkit to run AI inferencing models on Intel Xeon scalable processors and Intel Movidius VPUs. With edge AI capabilities, the solution aims to redefine the outdoor smart parking experience in public areas across the globe.

Designed for a cloud-enabled world, the solution has four key components: an operator portal that hosts user information; a mobile application for end-user interface; a digital signage module to ensure safe and secured access; and a digital camera – all connected by the AWS cloud platform. This architecture helps end users easily locate available parking spaces in outdoor parking lots.

The solution, which does not require sensors, can cover thousands of parking spots.

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DIGEST INDIA CAN CREATE OVER 5 MILLION JOBS SAYS MAIT ERSO REPORT MAIT ‘ELECTRONIC HARDWARE REPAIR SERVICES OUTSOURCING’ (ERSO) REPORT MAKES STRONG RECOMMENDATIONS TO THE GOVERNMENT OF INDIA TO STREAMLINE AND SIMPLIFY PROCEDURES TO MAKE INDIA A REPAIR AND REFURBISHMENT HUB FOR IT AND ELECTRONIC PRODUCTS. THE MAIT REPORT BUILDS ON THE NEED TO TAP THE REPAIR MARKET BASED ON INDEPENDENT THIRDPARTY RESEARCH AND ANALYSIS CONDUCTED

BY LEXPORT AS KNOWLEDGE PARTNERS. THE REPAIR AND CALIBRATION OF ELECTRONIC SUBASSEMBLIES AND PRODUCTS IS A 100 BILLION-DOLLAR INDUSTRY WORLDWIDE. HIGH COSTS OF REPAIRING ELECTRONIC GOODS IN DEVELOPED COUNTRIES LIKE THE UNITED STATES AND EUROPE ARE COMPELLING THE CORPORATES TO SEND GOODS OVERSEAS, WHERE SUCH REPAIR SERVICES ARE PROVIDED AT LOWER PRICES DUE TO BOTH SKILLS AND COST ARBITRAGE. THE REPORT PRESENTS A COMPREHENSIVE PICTURE OF THE LEGAL, POLICY, AND COMPLIANCE-RELATED AMENDMENTS RECOMMENDATIONS AND AIMS TO REQUEST THE GOVERNMENT OF INDIA TO CONSIDER THE CHANGES IN POLICY MEASURES AND REFORM THE REPAIR AND REFURBISHMENT SERVICE SECTOR IN INDIA. THE REPORT HIGHLIGHTS BACKGROUND ON THE REGULATORY LANDSCAPE AND EMPHASIZES BOTTLENECKS AND DIFFICULTIES BEING FACED DAY TO DAY BY THE REPAIR UNITS IN INDIA, SUCH AS VARIOUS REGULATORY APPROVALS, IMPORT/ EXPORT RESTRICTIONS; INVESTMENT AND INFRASTRUCTURE COST; LACK OF SKILLED WORKFORCE AND TECHNOLOGY; E-WASTE RELATED CONSTRAINTS, ETC.

DOUBLEVERIFY UNCOVERS AND STOPS ‘OCTOBOT’ — UNPRECEDENTED CTV-FOCUSED FRAUD SCHEME DOUBLEVERIFY ANNOUNCES THAT IT HAS CONFIRMED SEVEN FRAUD SCHEMES TARGETING CTV DEVICES OVER THE PAST 18 MONTHS ARE PART OF ONE LARGE, COORDINATED FRAUD SCHEME FAMILY, IDENTIFIED AS OCTOBOT. SINCE NOVEMBER 2019, THE SEVEN VARIANTS IN THE OCTOBOT SCHEME HAVE GENERATED BILLIONS OF AD CALLS AND SPOOFED THOUSANDS OF APPS AND MILLIONS OF DEVICES — ALL WITH THE INTENTION TO DEFRAUD ADVERTISERS OUT OF MILLIONS IN REVENUE. DV, HOWEVER, HAS CONTINUED TO PROTECT CUSTOMERS THROUGHOUT THE ITERATIONS OF THIS FRAUD FAMILY. DV CAUGHT THE MOST RECENT VARIANT OF OCTOBOT IN FEBRUARY AND SHUT IT DOWN WITHIN 24 HOURS. THIS LATEST VARIANT EXHIBITED SIMILAR BEHAVIOR TO A SERIES OF SCHEMES DV HAS BEEN BLOCKING AND TRACKING SINCE NOVEMBER 2019. TWO NOTABLE VARIANTS WITHIN THE OCTOBOT SCHEME INCLUDE MULTITERRA AND SNEAKYTERRA, WHICH WERE FIRST IDENTIFIED BY DV LAST YEAR.

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Schneider Electric newage EcoStruxure 43U C-Series Micro Data Center Schneider Electric announced an expansion of the EcoStruxure Micro Data Center C-Series with the new 43U, offering the greatest capacity in the company’s commercial and office line of micro data centers. Featuring intelligent cooling technology for enhanced protection and energy efficiency, the new 43U C-Series is the only solution on the market that automatically switches between three cooling modes depending on the real-time needs of the system.

By helping customers deploy IT simply, securely, and reliably in any edge computing or commercial environment, the new solution is our largest, fully equipped model, eliminating the need for a purposebuilt IT room, saving up to 48 percent on CapEx in 20 percent less time. In addition, users will save up to 40 percent in field engineering costs and reduce maintenance costs by 7 percent.

Veeam Reports 25% Growth in Q1’ 2021 Veeam Software announced another quarter of double-digit growth with an annual recurring revenue (ARR) increase of 25% year-over-year (YoY) for Q1’21. Veeam kicked off 2021 with its expansion of public cloud support with the general availability of NEW Veeam Backup for Google Cloud Platform — complementing Veeam Backup solutions for AWS and Microsoft Azure. Veeam Backup & Replication™ v11 was also released in Q1’21 with an additional 200 new and powerful backup, cloud, DR, security and automation enhancements. The most advanced data protection solution for Cloud, virtual, SaaS, Kubernetes and physical workloads has already been downloaded by more than 130,000 users.

“The double-digit YoY growth across all geos provides further validation that our solutions are leading the way in the industry and providing customers simple, flexible and reliable data protection that meets their needs and helps them to achieve their business objectives. To see such increases globally is a tremendous achievement in such a challenging environment,” said William H. Largent, Chief Executive Officer (CEO) and Chairman of the Board at Veeam. “Thirteen consecutive quarters of double-digit growth is a testament not only to the

Manufacturing Saw a 300% Increase in Attack Application attacks spike, accounting for 67% of all attacks as remote-access becomes a common vulnerability NTT Ltd’s 2021 Global Threat Intelligence Report (GTIR) reveals Healthcare, manufacturing, and finance industries all saw an increase in attacks (200%, 300%, and 53% respectively), with these top three sectors accounting for a combined total of 62% of all attacks in 2020, up 11% from 2019.

It also shows how hackers are shifting their attention from remote working to essential industries.

As organizations race to offer more virtual, remote access through the use of client portals, application-specific and web-application attacks spiked, accounting for 67% of all attacks, which has more than doubled in the past two years. Healthcare bore the brunt of these attacks from its shift to telehealth and remote care, with 97% of all hostile activity targeted at the industry being web-application or application-specific attacks.

Keysight Enables Customers to Test Performance of Millimeter-wave Innovations in 5G Keysight Technologies announced the Keysight N9042B UXA X-Series signal analyzer solution, which enables customers to test the performance of millimeter-wave (mmWave) innovations in 5G, aerospace & defense and satellite communications.

At mmWave frequencies, signals are more susceptible to impairments that affect the signal quality, such as IQ modulation errors, phase noise, distortion, signal-to-noise ratio, amplitude, and phase linearity. Keysight’s new N9042B UXA X-Series signal analyzer provides wide analysis bandwidth and deep dynamic range to help customers solve their most difficult mmWave challenges including tight design margins and timelines, complex modulation and stringent standards.

“Understanding signal fidelity is critical to the performance of products in 5G, aerospace and defense, satellite and automotive radar markets,” said Kiran Unni, vice president, industrial technologies practice, Frost & Sullivan. “At mmWave frequencies, signals are more susceptible to impairments that affect the signal quality, such as IQ modulation errors, phase noise, distortion, signal-to-noise ratio, amplitude and phase linearity.

Hitachi Vantara Enhances Lumada Portfolio Hitachi Vantara announced advancements to the Lumada software platform and industry solutions to accelerate the digital transformation of industrial processes. These offerings help deliver real-time, actionable insights that accelerate the ability to predict problem areas, streamline production and maintenance, and create a connected supply chain – resulting in enhanced operational efficiency, minimal revenue disruptions, and product quality improvements.

Improving manufacturing operational outcomes involves comprehensive data analysis and integration from thousands of moving parts across remote and industrial environments. Lumada is Hitachi’s digital platform that connects data, assets, and people to fuel industry innovation. It is the software foundation for Lumada Industry Solutions, that extract data-driven insight and drive better operational and business outcomes. The updated Lumada portfolio allows customers to automate tasks and make faster decisions by training data models in the cloud and deploying them to edge devices, creating actionable insights from diverse data sets at lower infrastructure cost.

“Across the globe, industries are dealing with increasing complexity, a faster changing environment and greater competition that together are driving a need for accelerated digitalization.

SME CHANNELS 13 MAY 2021

SNIPPETS

Acer Donates Oxygen Concentrators to India Acer has donated oxygen concentrators help India fight the COVID-19 crisis. Leveraging its global presence, the company is procuring oxygen concentrators for India at this time of need and the first batch of oxygen concentrators has arrived in the country for immediate distribution.

Commenting about the contribution, Harish Kohli, President & MD, Acer India, said, “While the doctors and hospitals are doing everything they can to save precious lives, the country also needs an immediate and coordinated response from every corporate to render whatever help they can. As a company who has been in India for over two decades it is our responsibility to come to the need of the nation at a time like this. We hope the oxygen concentrators supplied by Acer will go in some way to help provide this life-saving treatment to critical COVID-19 patients.”

Apart from this Acer India has also contributed oxygen cylinders to NGOs who run COVID-19 healthcare centres including all the expenses for continuous re-filling of the cylinders which has enabled them to save lives.

TTBS highlights imperatives of digitization for manufacturing sector Tata Tele Business Services (TTBS), India’s leading enabler of connectivity and collaboration solutions for businesses, hosted CXO Round Table Discussion with industry leaders form the manufacturing sector on digital adoption and emerging growth opportunities. The discussion centered around the key technologies disrupting manufacturing sector, overall adoption of the advanced and affordable technologies to build in resilience and scale -up the growth quotient and make these manufacturing entities future ready. CXO talk is an industry platform developed by TTBS wherein SME’s secure technological know -how, learn from industry leaders, gain ideas, and bring the community together for overall growth of the sector.

Manufacturing sector in SME segment is not efficient enough to adopt advanced technology on account of lack of awareness, dynamic nature of digital technologies and lack of knowledge of inherent technological capabilities. But at the same time, digitization has become necessary especially post pandemic as the enterprises figure out new ways of manufacturing, building resilience in their supply chains and making their distributed workforce more secure and collaborate in more meaningful ways.

Technology has emerged as the lifeline of human ingenuity Today, India celebrates the feats made in the science and technology community on the occasion of National Technology Day 2021. This day marks a great opportunity to appreciate and celebrate achievements of Indian scientists, engineers and innovators who aided the country’s growth and prosperity.

Amidst these turbulent times, technology has emerged as the lifeline of human ingenuity and has helped us unite while we brace this invisible enemy Covid-19. Technology has become the catalyst for the transformation of Individuals and businesses alike, nurturing our future for the better.

As India evolves into a digital-first nation, it becomes even more important to develop a robust data management mechanism in this data-driven era. As data becomes the lifeline of organizations across the globe, it also gives rise to vectors like ransomware and other forms of cyberattacks. This is an opportune time to strengthen our Data Management systems and infrastructure and build a secure data ecosystem that will ensure India’s purpose-driven journey into a technologically advanced and secure nation.

IBM Unveils World’s First 2 Nanometer Chip Technology IBM unveiled a breakthrough in semiconductor design and process with the development of the world’s first chip announced with 2 nanometer (nm) nanosheet technology. Semiconductors play critical roles in everything from computing, to appliances, to communication devices, transportation systems, and critical infrastructure.

Demand for increased chip performance and energy efficiency continues to rise, especially in the era of hybrid cloud, AI, and the Internet of Things. IBM’s new 2 nm chip technology helps advance the state-of-the-art in the semiconductor industry, addressing this growing demand. It is projected to achieve 45 percent higher performance, or 75 percent lower energy use, than today’s most advanced 7 nm node chips.

“The IBM innovation reflected in this new 2 nm chip is essential to the entire semiconductor and IT industry,” said Darío Gil, SVP and Director of IBM Research. “It is the product of IBM’s approach of taking on hard tech challenges and a demonstration of how breakthroughs can result from sustained investments and a collaborative R&D ecosystem approach.”

14 SME CHANNELS MAY 2021

Dell Technologies Unveils Solutions for the Edge Dell Technologies is unveiling solutions and partnerships designed to extract more value from data at the edge. The new offerings are part of the company’s edge strategy to deliver fully integrated technologies that allow workloads to run and be managed across multiple clouds and applications.

Edge devices serve as a growing source of data. Gartner predicts more than 50% of enterprise-generated data will be created and processed outside the data center or the cloud by 20221. Dell Technologies is leading the shift to the edge – the next technology frontier – by building on its proven distributed computing capabilities, scale and supply chain.

“Data is the currency of the digital world, and it’s time for customers to take it to the bank,” said Jeff Boudreau, president and general manager, Infrastructure Solutions Group, Dell Technologies. “The edge is quickly rivalling data centers and public clouds as the location where organizations are gaining valuable insights. By putting compute, storage, and analytics where data is created, we can deliver those data insights in real time and create new opportunities for businesses.”

SNIPPETS

Accenture Accelerates Mankind Pharma’s Digital Transformation Mankind Pharma has collaborated with Accenture to accelerate its digital transformation journey to become an intelligent enterprise, improving business agility, performance, and operational efficiency.

Accenture has redesigned the pharma major’s business processes across key functions such as finance, supply chain, sales and procurement for better inventory optimisation, demand planning, workforce productivity and product availability.

As part of the project, Accenture deployed a digital platform based on SAP S/4HANA®, a Microsoft Azure cloud-based data lake and Tableau dashboards, providing cloud-based analytics to help Mankind Pharma get deeper insights into its global business operations and performance. The platform integrates data in real-time from multiple sources across the supply chain, workforce and sales to provide a consolidated view of market insights. This can help the management team make informed decisions around business strategy, planning and product development.

CtrlS Datacenters partners with India’s leading Life Insurance Company for strategic technology solutions CtrlS Datacenters, Asia’s largest rated-4 hyperscale data center and managed services player recently collaborated with Canara HSBC Oriental Bank Of Commerce Life Insurance as a strategic technology partner to enhance their overall technology infrastructure resilience by deciding to operate out of one of CtrlS data center facilities thereby supporting and enabling the life insurer’s overall digital transformation journey. The Company aims to provide seamless customer experience round the clock to its customers and therefore has been investing in upgrading the entire technology landscape including the architecture and infrastructure over the last couple of years.

The data center facilities provided by CtrlS are designed to respond to the increasing demand of hyperscalers and mission critical applications backed by its operational excellence framework, zero downtime DC architecture, 6 to 9 zone military grade security, to address the non-negotiable technology mandate of businesses today.

IceWarp received the prestigious ‘CIO Select Awards 2021’ IceWarp, a global leader in developing email communication and collaboration solutions has been awarded with the prestigious ‘CIO Select Awards 2021’ and were recognized as the most appreciated service provider in the “Enterprise Mail and Messaging “category.

The CIO Select award was conducted virtually and top players from IT sector under multiple categories like- Best Cloud Manage Service Provider, Data Analytics, Video Collaboration Solutions, Enterprise Mail and Messaging, Enterprise Storage solution, and so on graced the occasion with their presence.

Various participant were examined in multiple criteria at the award ceremony, and after detailed analysis over companies, the titles were rewarded at the award show. The jury considered the companies on the basis of company’s market presence, brand recognition, domain expertise, client ratings, past awards, etc.

Commenting on the achievement, Pramod Sharda – CEO, IceWarp India & Middle East said, “It is an honor and privilege to receive such a prestigious ‘CIO Select Award’ for our disrupting business email and collaboration solutions.

ASIRT Urges Maha CM to Disallow E-commerce Platforms to sell IT Goods to Non Essential Customers In an open letter to Chief of Minister of Maharashtra, ASIRT requests for including “IT Goods and Services” in Essential Services List. Secondly, the premier association also requested the CM to discourage On Line Stores (OLS) / e-Commerce platforms to sell IT Goods to Non – Essential Customers.

Tushar Parekh, Chairman, ASIRT said, “Government’s decision to impose strictest measures to curb the Covid-19 pandemic’s second wave is bearing the results and the numbers have gone down considerably. Of course, we understand that the fight is not yet over and will take considerable efforts from everyone involved. We at ASIRT are fully committed to this and extend our full support to you in this endeavour.”

JFrog Combines the Power of Artifactory and Jira to Improve Agile Collaboration JFrog, the liquid software company, has delivered a new integration with Jira which enables mutual JFrog and Atlassian users to streamline collaboration and traceability across the software delivery process, accelerating application releases and improving developer productivity.

A new bi-directional integration between the end-to-end JFrog DevOps Platform Cloud SaaS offering and the Jira Cloud service links each Jira issue (such as a feature request, bug fix, etc.) to the binary or build that resolves this issue, which is managed in JFrog Artifactory. Artifactory is the industry’s universal, hybrid, central repository management, and container registry solution, part of the JFrog DevOps Platform. This combination of best-in-class solutions allows developers, other technical stakeholders, as well as the product and business owners in the organization to have shared visibility, collaboration, and traceability around the software they create from planning to production “Unifying planning and development processes with best-in-breed tools to manage and deliver software packages provides a unique way to collaborate across a business,” said Suzie Prince, Head of Product, DevOps, Atlassian.

SME CHANNELS 15 MAY 2021

PARTNER CORNER

WE DID EXTREMELY WELL IN 2020 SO ALSO OUR PARTNERS Amid the Covid Pandemic, our concern is how to keep the business alive and in the series, we spoke to Ganesan Arumugam, Director – Channel Sales, NetApp, NetApp to understand the partner strategy for the company. An Excerpt What is your sense of market sentiment now?

All of us are reading a lot about the second wave of COVID in newspapers and various TV channels.

It is quite alarming. It is worse than what everybody has anticipated, which has struck the entire country without much notification is a very unfortunate situation. From the business point of view, the entire population is going through a very difficult times, though the government has clamped a selective lockdown. Most of the businesses are functioning as normal with a lot of restrictions.

All of our customers that we are interacting have acknowledged that the time has arrived for virtual work and work from home. So it needs the intensity of the IT usage among our customers and the importance of getting into the new applications – it may be VDI where you offer the virtual desktops to the customers. It is about the employees of the customers who can work from home and access the critical applications even from home. That opens up an important question for the customers because once they open the critical application and access the database from remote location what is the level of security they have in their sys-

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tems and access terminal. Whether they are able to access their core infra and database with utmost security is the concern for every management and is the critical question for all the customers. We are working with our customers in solving those issues.

It opens a Pandora’s box of opportunities for the channel, but what is the sentiment in the channel market?

Yes. It is right. During the first outbreak of pandemic, last year, the channel had faced a little of challenge in terms of how they had to managed because they were expecting the business to go down drastically. Their concern was how would they manage their working capital and the cash flow. There were a lot of principles who supported them. The two to three months, during March and April last year, they had redesigned or redeployed their workforces and managed the situation very well. In today’s critical situation, the channel is continuing to work from office and serving the customers. They are the frontline workers for us and even wherever possible visiting the customers and offering services and solving the customers

problems. Therefore, the channel is playing a critical role in this situation.

This has also opened up a lot of service opportunities for the partners, which they really captured and monetized. In this process the partners are building or cement relationship with the customers in a much better way.

We do not see they are worried about cash flow now. More than 90% of the partners whom I have interacted in the last six months, they have done extremely well in 2020. Even some of my partners are believed to have said that over achieved their targets for the year during the last quarter.

What are you doing now to boost the morale of the partners?

We are doing a couple of things. Starting from the recruitment, we take the relationship with partner as a marriage. So they have selected us and we have selected them. The second thing is how their team is able to go and sell the solution from NetApp in the market. That’s where the enablement comes into the picture. For last one year, we have scaled up our partners through the virtual training.

The partners are also taken it up as a project to

PARTNER CORNER

GANESAN ARUMUGAM, DIRECTOR – CHANNEL SALES, NETAPP

“WE HAVE EXPERIENCED THE CHANGING MIND-SET OF THE CUSTOMERS ABOUT THE DIGITAL CAMPAIGNS AND EVENTS. THEY HAVE STARTED ACCEPTED THE FORMAT AND INCREASINGLY LIKING IT NOW. THEREFORE, WE HAVE NOT BROUGHT DOWN OUR MARKETING SPEND.” upskill their team. They have enabled their team on various technologies and scenarios including VDI solution, digital transformation, and many other areas. We have supported them by opening up our training programs. We have offered them in person training for some high-end technical courses and many through digital or virtual platforms.

Apart from training and certifications on various complex technologies, we have also ramped up our sales training for the newly recruited partners. We also have extended our marketing activities with the partners in various digital ways and have yielded excellent result.

We have experienced the changing mind-set of the customers about the digital campaigns and events. They have started accepted the format and increasingly liking it now. Therefore, we have not brought down our marketing spend.

Last year, we spent the same amount on marketing activities as earmarked by us. So, it had really helped us to reach more customers and support more partners in terms of generating more leads for their business. If I say so: we focused on it and did extremely well in 2020 and will continue

to do the same thing this year too.

What is the USP of your channel program?

One is: Our partner program is focused in terms of how we can grow the business for our partners by improving their compliance, increasing the top line, bringing in more revenue. We are focused on a set of partners. We call it as an ONTAP managed Partner Program under our Unified Partner Program. We selected only the few partners who are loyal and committed and invested with NetApp. We also reciprocate with investment from our side in terms of the resources alignment including our sales team or joint planning exercise or marketing MDF spend.

Our strategy is really how we can grow big with the committed partners, rather than spreading it too thin with hundreds of partners. It has really helped in terms of getting maximum return on capital spent.

The second is: Obviously all of us are in business to make profit. The partners are also keen in increasing their margin.

We have brought in a lot of rebate programs

for the partners, whether it is for a new sale or for renewal sales. Apart from the transaction model, if they bring us the competitive accounts we have a different rebate program, which is over and above the regular rebate.

To motivate the front-end sales team of the partners, we came out with various partners sales rep incentive programs.

We are making sure that they’re still motivated and they are able to make a better margin with us. All of us know very well in the beginning of the pandemic last year, the cash flow and working capital become a big issue for the partners. So we came up with an extended credit facility for our distributors who in turn passed that on to the partners.

How do you address the ransomware challenges?

We are working with various security vendors and ensure that the data we handle comes with inbuilt security.

SME CHANNELS 17 MAY 2021

GUEST ARTICLE

The COVID-19 pandemic has changed everything about the workplace. From going to office 5-6 days a week, to working from home every day

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– we really have come a long way. With a hybrid working environment becoming the new norm, companies and employees are doing everything

possible to ensure a smooth synchronisation between remote and office workers. As this new working model is here to stay, there are plenty of

GUEST ARTICLE

K BHASKHAR, SENIOR VICE PRESIDENT BIS SEGMENT, CANON INDIA

HERE IS A QUICK GUIDE OF THE MUST-DO’S AND MUST-HAVES TO ENSURE THAT YOUR ‘HYBRID WORKPLACE’ PRODUCTIVITY DOES NOT GET HINDERED: Access to Documents One of the key tasks of a hybrid working environment is having access to documents anytime, and from anywhere. In an office, most of the documents are available in hard copy and we have ready access to them. But accessing those same documents while working from home becomes a challenge. Investment in a secure, serverless solution that enables employees to have ready access to documents is imperative for organizations in the new normal of working from home.

Version Control through Smart Solutions Documentation is often the trickiest task. Not only does it require proper recording and maintenance, but there are also multiple stakeholders who review or access them. Amidst constant back and forth through emails, the original copy tends to get lost and occurrence of duplication is high.

This can result in inefficiencies and hamper our workflow. To avoid such circumstances, document management system (DMS) is the way to go as it stores everything in a single system/ over the cloud for ease of accessing documents. The only prerequisite – it should allow real-time edits and collaboration. Plus, you want a solution that tracks a document’s entire version history so you can create an audit trail and restore an older version if necessary. Canon’s cloud-based solutions like Therefore Online can help businesses lift their information-management and workflow-automation technology to the cloud and make them accessible to all workers, no matter the location.

Another efficient solution is Kofax Power PDF offered by Canon that allows users to create editable PDF forms to collaborate on one PDF and convert multiple files into a single PDF. things to be kept in mind to ensure a seamless setup and disrupted workflow for the enterprises and the employees.

Backup your Data and Stay Safe As we continue to navigate through these tough

times, we need proper storage solutions to help us organise our data in a more efficient manner.

With the immense number of documents being produced daily that are clogging up our system, and remote IT teams, there is a dire requirement for efficient storage operations. The storage infrastructure needs to be more flexible, resilient, secure, and cost effective. Cloud-based document management systems are becoming the need of the hour as they involve no investment in infrastructure.

Workflow Automation with Ease and Mobility The requirement for workplaces is to adopt quick, reliable, and transformational automation solutions to facilitate ease of hybrid working and increase operational efficiency. E-mailing documents is always an option, but that is tedious, plus it makes searching for documents a nightmare.

Hence, a centralized multi-function device is required in offices, which brings advancements that help businesses reduce the steps required to digitise, archive, and retrieve documents in one remarkable line-up. When in office, with Canon’s imageRUNNER DX Series, you can now reduce time-consuming manual work by streamlining document capture and storage workflows with smart automation. The comprehensive line-up shares a consistent, automated scanning experience through Therefore Online cloud-based solutions, enabling seamless collaboration between remote and office workers. With its advanced hardware and innovative software, it safeguards end-to-end workflows and helps modernise business processes. And while working from home, use a portable and compact personal scanner like Canon’s P-208II to digitize key documents.

Connection is Key This may sound like a basic requirement, but, is a primary factor to ensure smooth and ongoing work. A simple one, but make sure you have a strong broadband connection. There is nothing more frustrating than being on an important Zoom call, that keeps dropping because of a poor Wi-Fi signal. Video call applications adapt to the connection quality, but they do that at the expense of the video quality. The minimum requirement for effective video calls is 8 Mbps download/ 1.5 Mbps upload, so make sure you have enough bandwidth. If you experience temporary connectivity issues while you are working from home, you can turn your smartphone into a Wi-Fi hotspot as a temporary backup. Do not forget to check with your IT team on VPN connections/ requirements.

SME CHANNELS 19 MAY 2021

CORPORATE STORY

Digital is reshaping how business is done. We are at the cusp of a completely new age in global economics, with enterprises, regardless of size and heritage, redefining their activities and their sectors based on digitalization. Organizations are leveraging their digital strength to reshape their own business models and how business is done within and across entire sectors, including automotive/mobility, healthcare, finance, and media.

As they become digital, organizations are needing a new interconnection service regime customized for their needs. New and transformative technologies, like IoT, artificial intelligence, and 5G, are accelerating the pace of change in markets around the globe. These disruptive elements will

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serve as a “digital interconnection triangle” of future innovation, in turn creating still further interconnection needs at the edge.

The heart, hand, and brain of future innovation Interconnection at the edge requires a new way of handling data streams, and a new way of interconnecting players within an ecosystem. The key factors that influence edge interconnection (if you will, the heart, the hand, and the brain of future innovation) are: 5G (the heart): 5G enables the management of a lot of different

frequencies, and also enables the transmission of multiple data streams. Designed primarily for maintaining data from a huge number of sensors, 5G represents the foundation for the future evolution of the Internet of Things.

IoT (the hand): IoT represents function in the digital interconnection triangle. In a 5G-enabled environment, it will be possible to connect an enormous number of devices within a physically limited space. This will open the way to digitalizing more and more currently purely mechanical processes. But managing the enormous number of sensors and data streams that will result in the Internet of Things in

CORPORATE STORY

ITAL

TRIANGLE FOR EDGE

INTERCONNECTION

BY SANJAY MOHAPATRA sanjay@accentinfomedia.com

in the soil to measure physical conditions) and on the mobile objects (throughout cars – the car itself can be considered as a mobile edge data center – and on autonomous farm machinery or watering/ fertilization systems, for example).

From this point, the masses of data that are generated by the given use case need to be intelligently sorted into, among other things: data that needs to be processed locally with extremely low latency to enable rapid response times; data that can be sent to the cloud for processing if the response times are less critical; data that needs to be accessed by specific actors (but not others) in the value chain: and data that will be stored longterm versus data that will be discarded. The list goes on…

The complexity of this demands intelligent management of the data streams.

the future will not be possible without the support of artificial intelligence.

AI (the brain): AI is essential in this mix in order to create the logic management and maintenance of data streams for innovative use cases and the respective ecosystem involved in the specific environment.

This is the only way that the interconnection of millions of sensors in the Internet of Things can be managed efficiently. The solution is intelligently managed software-defined edge interconnection.

Each of these factors is dependent on the other two, and it is only when they are interconnected that they can drive digital evolution. The whole is

greater than the sum of the parts.

Unlocking new use cases with edge interconnection Use cases that reflect this digital interconnection triangle will be many and various, but current scenarios include connected cars and autonomous vehicles on the one hand, and Agriculture 4.0 on the other. In both of these use cases, there is the need for widescale deployment of 5G masts, including edge computing capabilities (edge data centers), and the associated fiber connectivity to local data centers and regional cloud solutions.

For these use cases, IoT devices and sensors are needed both within the landscape (in the road and

Edge interconnection – the next generation interconnection DE-CIX is working on developing a solution based on consideration of this triangle. Softwaredefined Internet Exchanges may well be one of the solutions not only to serve these needs efficiently and fast, but also to enable fast and cost-efficient expansion of the interconnection industry with less dependency on hardware. SD will also both bring more dynamism and encourage greater productivity.

IoT is the edge, AI is in the edge, and 5G serves the edge: The software-defined exchange provides the solution to the forthcoming digitalization challenge – namely, the ability to operate and manage the data streams of the future.

SME CHANNELS 21 MAY 2021

INTERVIEW

VIKRAM KUMAR YERRAM, COUNTRY MANAGER, HPE GREENLAKE CLOUD SERVICES, HPE INDIA

HPE PROVIDES A UNIQUE APPROACH TO HYBRID CLOUD THROUGH HPE GREENLAKE CLOUD SERVICES Brief us about HPE GreenLake?

Launched in 2017, HPE GreenLake is HPE’s market-leading IT as-a-service offering, which provides greater agility and empowers businesses to shift from managing infrastructure to focusing on innovation. This enables custom-

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ers to leverage insights from their data, while eliminating capital and operating expenses tied to over-provisioning. HPE GreenLake brings the cloud to our customers – at the location they choose – in their data center, at the edge or at a co-location partner.

What are the components going into it?

HPE has continued to scale HPE GreenLake to reach new market segments, new use cases, and leverage its world class partner ecosystem to accelerate growth. In 2019, HPE launched HPE GreenLake Central, an advanced software platform, which offers customers a consistent hybrid cloud experience for all their applications and data, through an operational console that runs, manages and optimizes their entire hybrid IT estate.

Last year, HPE launched HPE GreenLake cloud

INTERVIEW

“HPE PARTNER READY IS HPE’S PROGRAM FOR PARTNERS GLOBALLY. IT PROVIDES ENABLEMENT RESOURCES, INCENTIVES AND TOOLS TO DRIVE REVENUE GROWTH AND PARTNER INVESTMENT.” What are the competitive advantage of HPE vis – a- vis others?

Today, businesses require an edge-to-cloud architecture and set of technology capabilities to bridge the digital and physical worlds. This will enable them to personalize experiences for customers, automate the workplace experience for employees, and ultimately deliver outcomes for their businesses. HPE is well positioned to meet these customer needs with an edge-to-cloud platform. Moreover, HPE delivers a unique approach by providing HPE GreenLake cloud services to customers in the environment of their choice – from edge to cloud – with a consistent operating model and with visibility and governance across all enterprise applications and data.

services which includes Container Management, Machine Learning Operations (ML Ops), VMs, storage, compute, Data Protection, and networking. All these help businesses transform and modernize their applications and data – most of which is on-premises, in colocation facilities, and increasingly at the edge.

Recently, HPE announced a series of innovation updates to the HPE GreenLake cloud services portfolio, and new capabilities and partnerships.

All of these are designed to dramatically simplify the experience and expand the reach of the HPE GreenLake Cloud Services business.

How does it help the customers in this time?

Across industries businesses of all sizes understand that a one-size-fits-all approach through public cloud does not work for the most of their applications and data, which must stay on-premises or at the edge. This could be due to several factors such as cost, compliance, control, governance, latency and performance, security, and application entanglement. HPE provides a unique approach to hybrid cloud through HPE GreenLake cloud services. This combines the agility and simplicity of the cloud with the governance and control of an on-premises environment.

Who are the major customer of HPE GreenLake?

There are many organizations across industries which have selected HPE GreenLake, these include Wibmo, a leading fintech company, and Assemblage Entertainment, a full-service 3D animation and visual effects studio.

What are its offerings for the partners?

Distribution partners are an important component of the HPE partner ecosystem. Through this segment, the HPE GreenLake Cloud Services business is growing rapidly. Building on this momentum, HPE is offering HPE GreenLake directly in the cloud marketplaces of several distributors, including ALSO Group, Arrow Electronics, Ingram Micro Inc., Synnex, and Tech Data. Globally, this enables over 100,000 partners to leverage HPE GreenLake through distributors, to deliver a cloud experience directly to their customers, through simple quoting, ordering, and invoicing of HPE GreenLake at pre-configured and pre-priced offers.

Brief about the training programme for the partners?

HPE Partner Ready is HPE’s program for partners globally. It provides enablement resources, incentives and tools to drive revenue growth and partner investment. For 2021, the program is designed to provide partners with a profitable compensation model, access to financial resources and robust enablement opportunities.

It offers a unique, personalized approach to learning that helps partners differentiate themselves in increasingly competitive markets, grow their business and drive joint success with HPE. What is the partner programme around this offering?

HPE continues to innovate to bring HPE GreenLake and the cloud experience to a broader set of customers. To make it easier for channel partners to drive growth and expand their expertise to deliver as-a-service solutions to their customers, HPE has made important updates to HPE GreenLake Central. These enhancements will enable the partners in selling, billing and capacity planning.

Moreover, Aruba has introduced updates to the GreenLake for Aruba offering within the HPE Partner Ready for Networking Program, drawing closer alignment with HPE GreenLake. This offering, available through authorized HPE distributors, features higher rebate levels and provides partners an opportunity to generate incremental revenue over the life of the engagement.

SME CHANNELS 23 MAY 2021

INTERVIEW

RAHUL SHARMA, MD, INDIA & SAARC, LOGMEIN

LOGMEIN INVESTING IN MAKING POST-SALES SUPPORT HASSLE FREE The second wave of Covid pandemic has definitely handicapped many organizations due to lack of right solution.

Rahul Sharma, MD, India & SAARC, LogMeIn explained about his strategy to support such organization from remote work perspective. Excerpts What is your sense on market sentiment?

It’s a pretty worrying situation. If you see around you, it has hit more than the first time. In the first outbreak there were a lot of people getting impacted, but there were better recoveries also.

People were still trying to figure out what to do this time. So, my hopes and prayers for everybody out there who’s undergoing through this. We hope everybody will be back as safe and sound.

On Behalf of LogMeIn are you doing something about it in

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terms of supporting your employees, partners or customers?

Yeah, absolutely. We are doing our bit in trying to help. For us our employees and their family’s wellbeing is of utmost importance. So, we are trying to see what all we can do in terms of supporting them in making sure that all of our employees around the world are getting better attention, whether it is from a medical standpoint or financial standpoint, etc.

So, a lot of our employees are contributing volunteering time and financially and even pulling resources to extend help whatsoever during this

second wave of the pandemic. One of the things that we are discussing, which is not finalized right now, how we can create facility in our facilities in India where we have spacious offices. So that we can convert some of those offices into quarantine zones for the people who need it. We can look at procurement of vaccinations or medical equipment and send out to India.

From a pure technology standpoint, what we had done during the first wave of pandemic that we had given a suite of our products for free for the emergency situation of remote work environment. Of course it was for a certain period of time.

Now we are restarting that again and this time, we’re not just restricting this offering to our existing customers or channel partners but for other people and organizations who requires that in a business environment.

So last time we were giving it to some Not-ForProfit organizations, educational institutions, but we are opening that up to anybody who wants to use it this time around.

INTERVIEW

“WE ARE OFFERING A SUITE OF OUR PRODUCTS AS FREE TO ORGANIZATIONS WHO NEED IT AS EMERGENCY SITUATION OF REMOTE WORK.” There are organizations who need this technology, but we do not know how to get it or where to get it from, but we want to make sure that this time everybody is covered in this.

What is your business prediction now? Are you going to change the prediction you have for the target that you have laid out for your team?

No, I don’t think I will be changing any predictions around the business. In times like this, our technology becomes even more relevant for use. It only helps us and solidify on our mission that we have to put our technology in the hands of organizations where they can use it to work or get work done from anywhere.

We just want to make sure that the availability of the product and the ease of usage and you know, it just seamlessly integrates into a customer’s environment.

Any particular strategy that you are planning the channel partners?

What we need from our partners is to take our message to their customers in terms of their emergency remote work environment. Here’s a lot of information overloaded. People don’t understand what that really means. But what this essentially translates into is that anybody who is in India who’s trying to get their workforce to start working remotely and is not ready to do that, now he/ she can use any of the LogMeIn technology to do that without being restricted.

We’re not concerned about whether there is a

monetary benefit coming out for us right now. We just want to make sure that, the first time around, the companies that were hesitant on getting onto the bandwagon and were impacted by this, seriously, get the benefit. We are expanding into offering all of our products into India.

There’s a lot of strategic channel involvement because we can only reach out to some people in India, but we want the messaging to be taken to market by the channel partners. Most of our channel partners in lockdown 1.0, embraced a lot of LogMeIn technology. They are now aware of how they can take the entire operation and start working remotely. Now they can take their experience to their customers as well.

Customer care is becoming very bad these days. So how better have you made your customer support engagement?

I think that’s a very important factor for anybody who’s looking at using any kind of product. In our customer support efforts, we have made sure that the availability of our customer support is hassle free. We have increased our size of the team. We are working closely with a few of our channel partners for first level of support. So that’s a very big shift in our thought process. We are investing in enabling and training a lot of our channel partner executives to be the first line of information to support our partners and our customers.

We want to bring more scale into that, to make sure that the post-sales experience for any of our customers does not dip down because of the nature of what’s happening around the pandemic.

You see many of the employees have been relocated remote places, where the network is not that good? Are they able to address those things?

I think the best testament for us is to see that happening with our own employees. Our own employees have moved back to their home towns and I’m not talking about tier B, tier C cities, even in the most remote place, in various parts of India that you can find.

There are challenges associated with the last mile into an internet connectivity, which is probably the best solutions for those is the availability of the dongles that you may have from any of your service providers. We have tried to figure out how we can make our products a little bit lighter for users as well, so that they don’t increase the load on bandwidth by opening up everything. If you think about GoToMeeting as a platform. There’s a commuter mode on GoToMeeting, which

means if you’re accessing GoToMeeting from your phone, you don’t need to be on camera. You don’t need to have an audio enabled all the time.

If it’s required for you to speak, you can unmute yourself and speak. In a nutshell the moment you hit commuter mode, the usage of the bandwidth for internet drops down drastically for product.

What is your focus on the smaller cities from channel expansion point of view?

Over the last one quarter, we have seen a lot of net new partners being on boarded. These partners have come from smaller cities including Coimbatore, Trivandrum, Nagpur and places like that.

So, there is a good influx of partners coming from those smaller cities.

LogMeIn has a COE sort of thing in Bangalore. Are you using that for any customization for India specific products or it is global centre?

When the operations had started, it started as support to our global centre, but it’s very quickly translating into how a localization of work can happen, not just for India, but also for markets like South East Asia. Every country in South East Asia is unique when it comes to language requirements. It’s unique when it comes to the way the product is being used.

Some of the sectors are not doing good for a long time, do you feel the statuesque will remain the same and not going to change anytime soon?

Thankfully we have customers which are from small start-ups all the way up to the large enterprises. We have different teams to address these three different spaces, we do not prioritize one over the other. However, our priority clearly is coming out for both short-term and long-term is channels and partnerships. We’ve really invested a lot when it comes to building out our channel and partnership infrastructure, not just in India, starting this year. I’m also handling markets in South East Asia, which means everything from Korea to Myanmar.

Our go to market is basically channel first and there are success stories coming out of what we are doing. We have three distributors in India. One is extremely excited about taking up our Sri Lanka market and going with us there.

SME CHANNELS 25 MAY 2021

SECURITY

CYBERSECURITY RISK MANAGEMENT FOR SMALL AND MEDIUMSIZED BUSINESSES

C

ybersecurity threats for small-tomedium sized businesses (SMBs) are real. SMBs are just as likely as larger businesses to be attacked. Yet, many are much less prepared to detect and endure an attack. There is a path forward to significantly improve the risk posture of an organization with good cyber hygiene, a strategic roadmap, and a cybersecurity insurance policy.

SMBs face a specific set of challenges and limiting factors when it comes to improving their cybersecurity posture. Their smaller size often makes it difficult to find cybersecurity champions and define a right-sized cybersecurity governance model. Most SMBs do not have a dedicated chief information security officer (CISO) or information security organization to champion cybersecurity efforts. In fact, 35% of SMBs have no one function that determines information security priorities, and 43% of SMBs have no cybersecurity defense plan in place.

Small in-house and outsourced IT departments typically have limited expertise on cyber hygiene best practices and cybersecurity program management, and limited capacity for new projects or tools. These IT teams may also have initiatives underway to move infrastructure to the cloud and, with limited cloud security expertise, they are unknowingly opening the door to an entirely new arena for hackers to play in with their advanced cybercriminal tools.

4 APPROACHES FOR IMPROVING YOUR CYBERSECURITY RISK POSTURE Keep in mind that your approach to cybersecurity should be tailored to the size, industry, location, and type of operations specific to your organization, especially as it relates to newly adopted remote working models or investments in cloudbased technologies. To protect your SMB, follow these four steps to start building a cybersecurity

26 SME CHANNELS MAY 2021

strategy to withstand inevitable cyberattacks such as phishing, business email compromise (BEC), malware, and ransomware.

1. Take stock of your current cybersecurity capabilities and identify any gaps in baseline security requirements with a cybersecurity assessment. Industry standard framework, such as the National Institute of Standards and Technology Cybersecurity Framework (NIST CSF), is a quick and straightforward starting point.

2. Conduct a cyber hygiene review to first focus your cybersecurity programs on key fundamental requirements, before dedicating time and resources to more sophisticated technologies and tools that may not be the right fit to combat the most relevant risks. These baseline requirements should be implemented by all organizations regardless of size or industry to protect against the most common cyber threats using common sense solutions.

Start implementing these fundamental cyber hygiene practices: Define and ratify a formal cybersecurity policy; if you process or store personal or sensitive information, develop a privacy policy for handling that data. Focus on: Password complexity and rotation Multi-factor authentication Data classification and encryption Identity and access management Remote access and work-from-home best practices Establish required training and awareness for all employees. Top root causes of data breaches are often due to negligent employees or careless thirdparty partners.3 4 Focus on: Strong password requirements and rotation Phishing and BEC awareness Appropriate use policies Other cyber hygiene best practices (e.g., clean desk policy, data classification and protection,

reporting mechanisms) Take regular backups of critical data and store backups either offsite or in the cloud.

Test restoration of backups Consider different scanning or health check solutions to ensure malware does not propagate to backups in the event of an attack 3. Create a strategic roadmap. Once a baseline of best practices has been reviewed and implemented, strategic and longer-term planning can be organized based on the current risk posture and risk appetite. Compose your roadmap with a series of project cards organized by NIST CSF function and prioritized for the short-term (6-12 months) and long-term (12-24 months).

Short-term initiatives may include: Define a whitelist of approved software (e.g., anti-virus software) and standardize corporate tools used across the organization (e.g., Dropbox, OneDrive) Define a checklist for third-party security reviews during the pre-contract phase of vendor negotiations (e.g., roles and responsibilities, data security) Document formal recovery plans for critical assets, including recovery time, service-level agreements (SLAs), processes and requirements Long-term initiatives may include: Implement an automated scanning solution to reconcile and update asset inventory for network devices and installed software Implement a formal data classification solution for data and email to keep data privacy top of mind Implement a security information and event management (SIEM) tool designed for SMBs to aggregate and analyze data across platforms, identifying and mitigating threats before they cause damage 4. Purchase a cybersecurity insurance policy.

SECURITY

JULIEN BONNAY, ARTNER, US HEAD OF TECHNOLOGY & CYBERSECURITY CAPCO

This fast- growing sector of the insurance industry gives many SMBs peace of mind that they are covered when a cybersecurity incident occurs. Be aware that insurance carriers expect baseline security best practices and require a solid understanding of your cybersecurity policies and how you protect your assets to determine coverage details and premiums. The output of your cybersecurity assessment, as outlined in step one, can be used to purchase a cybersecurity insurance policy.

Premiums can vary from a few hundred thousand dollars to $5 million, with the cost of based on: Industry and type of non-public information

(NPI) / personally identifiable information (PII) stored Who has access to your systems and data Network security requirements and policies Conclusion: The Best Defense Is a Good Offense Make it a priority to protect your data for the benefit of your employees and customers and the long-term health of your business. Hackers have no prejudice. These criminals will invade your organization, regardless of its size, prominence, or location, with their sophisticated tools. SMBs are under attack as never before, a trend the pandemic has only accelerated with newly adopted remote work.

It’s no longer an option for SMBs to simply adopt a defensive plan to ward off an anticipated attack. SMBs need to go on the offense by taking stock of their current cybersecurity capabilities, conducting a cyber hygiene review, creating a strategic road map, and investing in a cybersecurity insurance policy. One door left unlocked is enough to result in significant financial losses, many unhappy customers, and headlines that no CEO or investor wants to read.

By Julien Bonnay, Partner, Jayadevan Vijayakrishnan, Managing Principal, Alex Donovan, Senior Consultant, CAPCO.

SME CHANNELS 27 MAY 2021

CASE STUDY

ADANI GROUP EFFICIENTLY MANAGED THEIR CONTRACTORS AND WORKERS ACROSS MULTIPLE LOCATIONS USING MATRIX SOLUTIONS

Industry: Oil and Gas Customer Name: Adani Group Location: Gujarat, India Users: n 900+ Contractors n 500,00+ Workers n 1,400+ Work Orders

Company Profile Adani Group is an Indian multinational conglomerate headquartered in Ahmedabad, Gujarat, India. Its diversified businesses include resources, logistics, energy sectors and agri-business. Adani group is the largest port developer and operator in India with Mundra being the country’s largest commercial port.

With multiple ports, branches, manufacturing units and corporate offices at various locations, Adani Group is one of the largest business units.

In all, this business group has 15,000+ employees and 50,000+ workers (with 900+ third-party contractors) involved in the incorporation of various work orders across 25+ business units.

Challenges Adani is widely engaged in multiple business units and ports with 50,000+ workers under 900+ contractors employed at various locations. Maintaining and managing entire attendance, diverse shifts and leave policies for the various locations and numerous workers at a central place was critical for them.

Moreover, task allotment to workers based on its requirements, skills under a contractor and its verification against the respective contractor’s

28 SME CHANNELS MAY 2021

report were tedious tasks for the management.

To provide approved and appropriate induction of each worker at a defined level; monitor the progress status of each work order and its segregation based on reports were quite challenging.

Report generation to eliminate the fraudulent and erroneous payment of wages at contractors’ end had been the need of the hour. Moreover, their requirement of timely and error-free payroll processing was arisen to improve overall productivity.

Solution Offered After comprehensive discussion regarding problems and requirements, Matrix offered COSEC Contract Workers Management solution for their 50,000+ workers under 900+ contractors spread across four locations in India. COSEC Contract Workers Management offers centralized attendance management solution for various branches spread across multiple locations which automates all processes right from recording entries and exits up to processing salaries. COSEC Contract Workers Management facilitates enrolment of the worker credentials along with a photograph, documents, and induction details. It helps contractors to manage workers efficiently using contractors’ self-service portal.

The solution provides multiple connectivity possibilities via Ethernet, Wi-Fi and mobile broadband. It eases the tracking of work order progress. It offers seamless integration with SAP using the database to database linking and offers the feature of real-time notifications in cases of

exceptional situations via Email and SMS.

Results • Enhanced security with effective worker’s enrolment process abiding by various induction levels • Increase in productivity of admin by 20% • Easy decision making due to the generation of customized reports • Smooth and effective monitoring of work orders • Improved security with centralized control and monitoring - reduced time spent by the security department • Error-free man-hours’ computation for quick & effective wages’ calculation • Minimized manual interventions.

For further information, please contact: 394-GIDC, Makarpura, Vadodara-390010, India Toll Free -1800-258-7747 E-Mail: : inquiry@matrixcomsec.com

REVIEW

PRODUCT

U&I LAUNCHES “ALIEN” – TYPE C FAST CHARGER IN INDIA

POLY STUDIO P SERIES

BY MANAS RANJAN

info@smechannels.com

POLY ANNOUNCED THE POLY STUDIO P SERIES, the industry’s first professional-grade personalvideo conferencing equipment, designed for today’s remote worker The new Poly Studio P Series includes: · Poly Studio P5 Webcam – Personal webcam with camera optics optimized for video conferencing.

Poly Studio P5 Webcam packs 1080p resolution and 4x digital zoom, comes with abuilt-in privacy shutter, directional microphone, and integrated USB connectivity for headsets for easy audio plug-and-play connectivity. · Poly Studio P15 Personal Video Bar – Zoom and Microsoft Teams certified personal video bar with powerful 4K clarity, automatic camera framing, and a powerful integrated speaker and microphone array with advanced NoiseBlockAItechnology to block outside noiseandgive you everything you need in one sleek deviceso you can look and sound your best. · Poly Studio P21 Personal Meeting Display – Video conferencing display that includes everything you need for a premium video conferencing experience, including a 21” display, camera, and audio all-in-one.Dynamic ambient lighting adjusts toilluminate and improve your appearance and overall video quality. USB connectivity frees Poly Studio P21 to work with any video app

that runs on a PC or Mac. · Poly Studio P5 Kit – The Poly Studio P5 webcampaired with your choice of personal device:A Poly headset or Poly Sync portable speakerphone,so you’re up and running in seconds. Choose between four out-of-thebox combinations with corded or wireless headset options from the Voyager and Poly Blackwire families, as well as kits that include Poly Sync.

AVAILABILITY THE POLY STUDIO P5, P15 AND P5 KITSARE NOW AVAILABLE FOR PRE-ORDER THROUGH AUTHORIZED POLY PARTNERS AND RESELLERS: THE POLY STUDIO P21 WILL BE AVAILABLE FROM MID-2021 ONWARDS. FOR MORE INFORMATION ON THE NEW POLY STUDIO P SERIES, PLEASE VISIT: · POLY STUDIO P5 PERSONAL WEBCAM – INR 13,903 · POLY STUDIO P15 PERSONAL VIDEO BAR – INR 67,914 · POLY STUDIO P21 PERSONAL MEETING DISPLAY – INR 92,406 · POLY STUDIO P5 KIT.

U&I HAS LAUNCHED THEIR NEW FAST CHARGER “ALIEN” WITH TYPE C CABLE IN INDIA. ALIEN IS A NEXT-GENERATION FAST CHARGER 22W POWER DELIVERY TYPE C PORT OFFERING “QUALCOMM QUICK CHARGE 3+” FEATURE MAKING IT BETTER THAN OTHER CONVENTIONAL CHARGERS. IT IS WIDELY COMPATIBLE WITH MOST ANDROID DEVICES AND MEETS DIFFERENT FAST CHARGING REQUIREMENTS. MOREOVER, THE FAST CHARGER COMES WITH ALL-ROUND PROTECTION FROM OVERHEATING, OVERCHARGING AND SHORT CIRCUIT.

COMPATIBILITY: Alien fast charger supports most Android Smartphones, Tablets, Bluetooth Headphones, Power banks, Mp3 players, and other Type C devices it comes with a Type C cable.

Features of Alien Fast Chargers: l 22W Power Delivery l Type C Cable and Port l Faster Rate Charging l Compatible with most of the android devices l Protection guaranteed against overheating and short circuits

PRICING AND AVAILABILITY: U&i Alien fast charger is available in white color at an affordable price of INR 1099/respectively and can be bought from all the leading retail stores & e-commerce platforms.

SME CHANNELS 29 MAY 2021

PRODUCT PRODUCT

PORTRONICS

PORTRONICS ‘BEEM 200 PLUS’- A WI-FI LED PROJECTOR

KINGSTON

KINGSTON NV1 NVME PCIE SSD Kingston Technology’s NV1 NVMe PCIe SSD offers an efficient performance in a single-sided M.2 design. NV1 is the ideal entry-level drive for first-time NVMe users with laptops and small form factor PCs. NV1 is a substantial storage solution with capacities up to 2TB. It features read/write speeds up to 2,100/1,700MB/s1, respectively, thus delivering 3x the performance of a SATA-based SSD. NV1 uses less power, emits less heat and has quicker load times making it ideal for users who appreciate responsiveness and ultra-fast data access but have systems with limited space. NV1 is available in 500GB, 1TB, and 2TB capacities2 and is backed by a limited three-year warranty4, free tech support and legendary Kingston reliability.

NV1 NVMe PCIe SSD is available across Kingston’s retail partners pan India and e-commerce partners- TataCliq, Paytm. MD Computers, TPS Technologies, Delta Page, ITGadgetsonline, Prime ABGB and EZPZ Solutions.

SNVS/500G SNVS/1000G SNVS/2000G

500GB 1TB 2TB

INR 7,600 INR 7,600 INR 24,400

Portronics’ ‘BEEM 200 Plus’- a Wi-Fi LED Projector comes with multiple connectivity options, with an in-built VGA Port, USB Port, HDMI, SD Card slot. It also allows device mirroring, from both Android and iOS devices directly to the projector.

Features of BEEM 200 Plus: 1. Extra Lumen: Equipped with 200 Lumens, the BEEM 200 plus LED Projector offers an extra lumen, picture brightness, and superb clarity. Inbuilt speakers also provide fantastic sound to play for long hours.

2. Multiple Connectivity Options: Choose from different audio sources, like VGA Port, HDMI, SD Card slot, USB Port, etc., to display your favorite content on a big screen. It is ideal for conferences, home cinema experiences, and much more.

3. Mirror Your Devices: Easily mirror your Andriod/iOS screen onto the big screen. Directly share your phone screen via Cast options or USB Mirroring. It has an extra-large display and provides Full HD resolution for ultra-vivid picture quality.

4. Wide Compatibility: The LED projector is compatible with all your favorite devices. Connect it with Laptops, PCs, Phones, Tablets, Xbox, PS3/PS4, or USB Cables, hassle-free. n Pricing and Availability The ‘BEEM 200 Plus’ is available for just INR 19,999/- and currently at introductory discounted prices in all leading online and offline stores. It is backed by 1- year warranty.

TENDA

TENDA LAUNCHED HG9, A HIGH SPEED WIRELESS GPON ONU IN INDIA Tenda introduces HG9 its first GPON ONU WiFi device. The Tenda HG9 is a Gigabit Passive Optical Network (GPON) terminal, ideal for Fibre To The Home (FTTH) solutions. It’s an all-in-one device allowing users to access high-speed internet, VoIP and IPTV connections via a GPON port. With a 867Mbps wireless speed over a 5GHz band and 300Mbps over a 2.4GHz band, it provides strong Wi-Fi signals. It’s an ideal solution for seamless online gaming, HD video streaming,

30 SME CHANNELS MAY 2021

and other bandwidth-intensive tasks with main features like-

n Key Features and Benefits • Wireless Standards: IEEE 802.11 a/b/g/n/ ac • Transmit Power: 2.4G: <23dBm(EIRP) , 5G: <23dBm(EIRP) • Wireless Functions: Enable/Disable Wireless Radio, WDS Bridge, WMM, Wireless Statistics • Wireless Security: 64/128-bit WEP, WPA / WPA2, WPA-PSK/ WPA2-PSK encryption, Wireless MAC Filtering

n Pricing and Availability: Tenda HG9 AC1200 dualband WiFi GPON ONU, is available exclusively through authorized partners and other reseller channels at MRP of INR 7900/- in India.

NE W PRE CIS ION MOBILE W ORKS T AT IONS

AS POWERFUL AS IT IS INTELLIGENT. Let’s make genius real.

Precision 15/17 3000/5000/7000 Series (Models 3551, 5550, 5750, 7750, 3550) Mobile Workstations

Please Contact

Iris Global Services Pvt Ltd Mahipalpur Extension, Mahipalpur, New Delhi, Delhi 110037 Achin Kumar : +91 9873592171

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Date of Publication: 13 of Every Month Date of Posting: 15 & 16 of Every Month