August Issue 2019

PLUS

TeamViewer Engages TechnoBind as its New Distributor /17 www.smechannels.com

India’s leading IT magazine for channel business VOLUME 10 | ISSUE 06 | PAGES 40 | AUGUST 2019 | RS. 20/-

SME CHAT

/19 RISHIKESH KAMAT,: Our MSS

offers wide variety of proactive mechanisms to address core security concerns

GUEST ARTICLE /32 SONIT JAIN: Cybersecurity to be ‘Very Complex’ with AI and ML.

CASE STUDY /33 MATRIX SIMPLIFIES TIMEATTENDANCE MANAGEMENT FOR TATA INSTITUTE OF SOCIAL SCIENCES (TISS)

CISCO:

THRIVING ON THE POWER OF

ALLIANCES Last month Cisco hosted the 6th edition of Cisco India Summit as a celebration of its ideology behind building partnerships. From unveiling new partnerships to acknowledging the success of the existing partnerships, the summit was dedicated to the spirit of alliances in the evolving market. P-20

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th PARTNERS RECOGNITION

SUMMIT AND AWARDS 2019 T H E M E

“GROWTH OF THE PARTNERS IN THE DIGITAL TRANSFORMATION ERA”

MEET 200 SOLUTION

PARTNERS 20TH & 21ST SEP 2019 Le Meridien, Goa

BLOCK YOUR CALENDAR

FOR MORE INFORMATION, WRITE TO sanjay@accentinfomedia.com, sanjib@accentinfomedia.com EVENT BY

ORGANISED BY

PLUS

Ingram Micro India & Acronis Extends Alliance Pg: 8 www.smechannels.com

India’s leading IT magazine for channel business SME CHAT

/19 RISHIKESH KAMAT,: Our MSS

offers wide variety of proactive mechanisms to address core security concerns

CASE STUDY /33 MATRIX SIMPLIFIES TIMEATTENDANCE MANAGEMENT FOR TATA INSTITUTE OF SOCIAL SCIENCES (TISS)

GUEST ARTICLE /32 SONIT JAIN: Cybersecurity to be ‘Very Complex’ with AI and ML.

MY EXPERIENCE EDITORIAL

WELCOME TO GOA

SANJAY MOHAPATRA

sanjay@smechannels.com

Dear Friends You will be extremely elated to know that SME channel in its 9th year anniversary is organizing its flagship event “SME Channels Summit and Awards 2019” in the beautiful city of Goa. The dates are 20-22 of September and location is hotel Le Meridien.

The event is also housing 2 more events within it – CMO Awards 2019 and CIO Select Awards 2019.

These are all captive events.

The specialist of SME Channels Summit & Awards 2019 is special in the sense that we are taking 100 top partners of the country who are responsible for bulk of business in India.

This event would have a lot of activities influencing the partners business. We will have speakers from different domains including IOT, AI ML, BI, etc. We will also have fireside chat by senior partner leaders who will talk about how to build successful organizations. Besides we will have a successful entrepreneur from India who would talk about how to create successful Invester - ready organization.

Apart from this mega event we are also hosting 100 odd CMOs of the Indian IT industry who will be awarded in the event and they will have interaction on how digital technology is changing the landscape of marketing.

From this year we have started a product recognition which is being recommended by the CIOs. Therefore, we will have CIOs, CMOs and senior channel partners under one roof. This is going to be a real jamboree of the IT industry. This is a must watched and attended event from the partner point of view. These partners can learn a lot from the industry expertise.

If you have not registered for this, pls. mail me or mail at priyanka@accentinfomedia.com

NETGEAR M4300-96X Modular Switch The NETGEAR M4300-96X is the world’s only 2U rack height modular switch that comes either empty or pre-populated and scales up to 96 ports of 10G Ethernet or up to 24 ports of 40G Ethernet, or a combination.

With 12 open slots and two redundant power supplies, the M4300-96X supports maximum granularity between copper, PoE+ and fiber and unrivalled headroom for organizations buying infrastructure for the long term.

KEY FEATURES • Streamlines AV-over-IP SDVoE solutions, replacing 48x48 circuit switchers • 1.92Tbps Non-blocking fabric for 96x10G or 24x40G or a combination • 12 empty slots in 2RU for 8x10G or 2x40G port expansion cards • Two empty slots for redundant power supply units (PSU) • PoE over 10G is supported in first 6 slots (48x10G PoE+ 30W each

SPECIFICATION: STREAMLINES AV-OVERIP SDVOE SOLUTIONS, REPLACING 48X48 CIRCUIT SWITCHERS 92TBPS NON-BLOCKING FABRIC FOR 96X10G OR 24X40G OR A COMBINATION 12 EMPTY SLOTS IN 2RU FOR 8X10G OR 2X40G PORT EXPANSION CARDS FINAL WORDING: Ideal for SMBs, this product is really fits well into ones budget.

OVERALL RATING

SME CHANNELS AUGUST 2019

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contents

Trusted Advisor of Channel Business

VOLUME 10 ISSUE 06

2019

AUG ER COV RY STO

Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Sub Editor: Nidhi Shail, Pooja Jain Designer: Ajay Arya Assistant Designer: Shadab Khan, Rahul Arya Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Priyanka Circulation and Printing: Rajkumar Hansa SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 / 8587835685 sanjeev@smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 Mumbai Tahmeed Ansari 2, Ground Floor, Park Paradise, Kay-Bees CHS. Ltd.,Opp. Green Park, Oshiwara, Andheri (west), Mumbai - 400 053.

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Cisco: Thriving on the Power of Alliances /20 Last month Cisco hosted the 6th edition of Cisco India Summit as a celebration of its ideology behind building partnerships. From unveiling new partnerships to acknowledging the success of the existing partnerships, the summit was dedicated to the spirit of alliances in the evolving market.

110016, Phone: 91-11-41657670 / 46151993 info@ smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 E-Mail info@ accentinfomedia.com

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“Our MSS offers wide variety of proactive mechanisms to address core security concerns” Printed, Published and Owned by Sanjib Mo-

GUEST ARTICLE

hapatra

GAJSHIELD INFOTECH/ 32 “Cybersecurity to be ‘Very Complex’ with AI and ML.”

CASE STUDY

/ 33

“Matrix Simplifies TimeAttendance Management for Tata Institute of Social Sciences (TISS)”

Place of Publication: 6/101-102, Kaushalya

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Dell Technologies and ESDS collaborate on network transformation Dell Technologies is collaborating with ESDS to help it build a data center fabric in Bangalore, using the Dell Technologies PowerSwitch Open networking solutions. This effort will support ESDS in transforming and modernizing network operations and accelerating data center innovation with simplified, high-capacity network fabrics.

The spine-and-leaf fabric design will deliver a high performance network with low latency and is scalable to support 200 server racks. ESDS also required solutions that delivered 1GbE to 25GbE connectivity on leaf switches and 40GbE/100GbE Spines.

To address these requirements, Dell Technologies delivered customized solution designs that will help drive innovation and optimization

agenda backed by industry-leading open networking solutions for ESDS. . “The current networking industry looks much like the proprietary computing market of 40 years ago, where a small number of industry players produced vertically-integrated solutions with software and hardware that were single-sourced. This practice led to a proprietary industry culture where innovations were stifled and operations were fragile, complicated and expensive. Dell Technologies Open Networking switch solutions are cost-effective and easy to deploy, providing a clear path to software defined networking (SDN)”, says Mr. Piyush Somani, Founder, CMD & CEO, ESDS Software Solution Pvt Ltd.

Schneider Electric launches Innovation Challenge, ‘Hackware 2019’ in India Schneider Electric India has kick started its innovation challenge ‘Hackware 2019’ in India. The contest will offer an open platform for seasoned experts as well as budding engineers to share ideas that can reshape the future and showcase the criticality of sustainability. Built around the three themes – (Decarbonization,

6

SME CHANNELS AUGUST 2019

Decentralization and Digitization) of EcoStruxure, Schneider Electric invites participants to present their bold ideas around the areas impacting sectors of Urban, Residential, Buildings and Industry.

The 72 hours hackathon will include Masterclasses on technology, innovation, design thinking and keynote by experts. Teams will

be selected during the hackathon to make their presentations to an esteemed jury for the selection of winners. Registration for the contest can be done on the following link: Hackware.se.com As a leader in the Digital transformation of Energy Management and Automation, Schneider Electric is strategically positioned across

the entire energy landscape. It is consistently on the lookout for bold ideas that can shape the industry and the organisation’s future. would expand into 750+ towns/ cities.

Video

SNIPPETS

Newgen Positioned as a Strong Performer in ECM Content Platforms by an Independent Research Firms Newgen Software has been positioned as a ‘Strong Performer’ in The Forrester Wave™: ECM Content Platforms, Q3 2019, authored by Cheryl McKinnon et al.

The report evaluates enterprise content management (ECM) vendors on 26-point criteria based on their current offering, strategy and market presence. Newgen has achieved the highest score of 4.08 among all vendors in the “Current Offering” category. The report recognized Newgen as “a good fit for enterprises looking to modernize their critical content and process

applications and seeking a fresh, costeffective alternative to older apps”.

Speaking on the recognition, Mr. Diwakar Nigam, MD & Chairman, Newgen Software said, “We believe this recognition underscores our focus and ability to help enterprises drive innovation, transform digitally and be customer-centric. We are constantly embracing modern technologies such as mobility, analytics, digital sensing, and robotic process automation in our product suite to meet the evolving digital business needs.”

Cisco Commits to Bridge the Digital Skills Gap in India Cisco hosted its sixth edition of the Cisco India Summit (CIS) 2019 on 29th and 30th July 2019 to celebrate the company’s confidence and belief in building partnerships. During the Summit, Cisco announced the expansion of its Networking Academy program to train one million students in India by 2025. This commitment is aligned to Cisco’s goal of positively impacting 50 million people in India by 2025 and is aimed at creating a pool of highly-skilled technology professionals who will accelerate India’s digital transformation. Cisco Networking Academy in India is one of the largest programs for Cisco worldwideThe Cisco-developed curriculum include courses on IT essentials, networking, cybersecurity, programming and Internet of Things. In 2016, the Cisco had committed to training 250,000 students by 2020, which was achieved a year ahead of schedule.

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SME CHANNELS AUGUST 2019

IceWarp Launches New Version of Its Collaboration Suite in India IceWarp has announced the release of IceWarp 12.2. The new version brings a plethora of enhanced features aimed at further streamlining teamwork. As a highlight, this release includes TeamChat Mobile App, a companion to the proven Team Chat on the web and desktop enabling in-context collaboration in teams.

On the instant messaging front, the enhancements in IceWarp 12.2 include more reliable chat sync across multiple users’ devices through the implementation of XMPP Carbons protocol. This ensures that the user always sees exactly the same chat histories on all of their screens, both in the desktop IceWarp and in the mobile IceChat. To optimize email handling, IceWarp 12.2 supports email delegation, both in its web-based interface and in Microsoft Outlook 365 through the updated Outlook Sync.

MY POINT

“IF WE LOOK AT THE OVERALL INDICATORS IT WAS A PRETTY GOOD YEAR. NASSCOM HAD EARLIER GUIDED A 7-9 PER CENT REVENUE GROWTH FOR IT SERVICES IN CONSTANT CURRENCY TERMS FOR THE INDUSTRY FOR 2018-19.”

DEBAJANI GHOSH, PRESIDENT, NASSCOM

Ingram Micro India & Acronis Extends Alliance Ingram Micro has extended its successful relationship with Acronis. Acronis’ hybrid cloud architecture is designed to deliver greater flexibility and data privacy as well as a host of innovative features that make cyber protection easier and more complete. It is the first company to add artificial intelligence-based ransomware protection and blockchain-based data authentication to its products, creating the most secure backup on the market.

By combining traditional data protection with cutting-edge cybersecurity, all of Acronis’ services are designed to address the Five Vectors of Cyber Protection — ensuring the safety, accessibility, privacy, authenticity, and security of data (SAPAS).

Ingram Micro has been the premier distributor for Acronis in India since 2016. In the words of Jyotil Mankad, Director – Cloud, “Ingram Micro’s continued engagement with Acronis in India and globally is a testament to our excellent joint go-to-market operations. Our Cloud Marketplace has contributed to Acronis’ success in the channel, driving greater adoption of Acronis’ products. We are excited to add Acronis’ onpremise solutions to the mix and look forward to building on the sales success and engagement we’ve seen with Acronis in India.”

SNIPPETS

Athenta Technologies Drives Datacenters for an Improved Integrated Infrastructure Management Athenta Technologies with the motto of “Continued Innovation”, has strived to make significant changes in a few Infrastructures. It has enabled its esteemed customers to control and administer their respective infrastructures with ease and confidence. Following the legacy of the “Make in India” theme, Athenta has produced a product line which is a boon to the Indian Infrastructure.

Athenta DCEYE is a solution which was developed to manage a running Datacenter. It is the only DCIM tool in the world, which helps Datacentres to manage operations, administration and management @ 360°. It starts with assets inventorying, which were stranded in different islands in a large Datacentre, limiting their usability and value. It is a tool that can compute the computational power and electrical power simultaneously to finally address the issue of PUE. DCEYE is known for its business intelligence that guarantees to bring down the PUE in any Datacenter, steadily.

“In today’s India, Datacentres are the focal point of their organization. Any kind of interruptions in a Datacenter can

Remote Desktop Protocol (RDP) exposes PCs in just 84 seconds: Sophos’ study Sophos has launched a new research, ‘RDP Exposed: The Threat That’s Already at your Door’. Sophos’ new RDP (Remote Desktop Protocol) research highlights how attackers are able to find RDP-enabled devices almost as soon as these devices appear on the internet. Sophos deployed 10 geographically dispersed, low-interaction honeypots to measure and quantify RDP-based risks. The honeypots were set-up in California, Frankfurt, Ireland, London, Mumbai, Ohio, Paris, Sao Paulo, Singapore, and Sydney over a 30-day period. On average, the RDP honeypots were hit by 1 attempted attack per six seconds.

RDP continues to be a source of sleepless nights for sysadmins. Sophos has been reporting on cybercriminals exploiting RDP since 2011, and in the past year, cybercriminal gangs behind two of the biggest targeted ransomware attacks, Matrix and SamSam, have almost completely abandoned all other methods of network ingress in favour of using RDP. “Most recently, a remote code execution flaw in RDP – , who nicknamed BlueKeep (CVE-2019-0708) – has been hitting the headlines. This is a vulnerability so serious it could be used to trigger a ransomware outbreak that could potentially spread around the world in hours.

Gartner Says AI Augmentation Will Create $2.9 Trillion of Business Value in 2021 Business Value of Augmented Intelligence 13%

Business Value Forecast by AI Type

Millions of Dollars

Decision Support/Augmentation

2,500,000

Agents

Decision Automation

44%

19%

24%

VMware appoints Pradeep Nair as the Vice President and Managing Director, India.

1,250,000

0 2019

2020

2021

2022

2023

2024

Gartner’s AI business value forecast highlights decision support/augmentation as the largest type of AI by business value-add with the fewest early barriers to adoption (see Figure 1). By 2030, decision support/augmentation will surpass all other types of AI initiatives to account for 44% of the global AI-derived business value.

Source: Gartner (August 2019)

10 SME CHANNELS AUGUST 2019

Panasonic India appoints Shirish Agarwal as the Head of Brand and Marketing Communications.

Ritesh Syal joins Nutanix as India Channel Head.

2030

2018

EXECUTIVE MOVEMENT

Sasken appoints Gajendra Singh Chowhan as SVP and Head , Business Lines.

SNIPPETS

Hyderabad Gets Smart Parking Powered By Startup ‘Get My Parking’ To provide a hassle-free parking experience to metro commuters, the Hyderabad Metro Rail Ltd (HMRL) authority has inaugurated a smart parking project which will allow citizens to search and pay for parking via smartphone app at 24 metro stations. This project also includes digitization of parking ticketing and other operations on ground level. The parking operations are being run by Zruti Solutions – who have introduced several pioneering features to improve the parking experience for commuters. The technology for digital parking is powered by the smart parking platform of Get My Parking, an award winning IoT startup. This platform enables HMRL parking lots to provide cloud-based parking management system and latest consumer offerings like digital payment and mobile app for parking.

Tech Mahindra Launches GAiA 2.0 to Expedite Adoption of AI & ML Tech Mahindra unveiles GAiA 2.0, the latest version of its Enterprise Artificial Intelligence (AI) & Machine Learning (ML) lifecycle management platform GAiA, powered by Acumos.

GAiA 2.0 will enable comprehensive AI and ML driven platform capabilities and services to be deployed across mainstream, optimizing enterprise operations in real time across industry verticals. It offers an enriched marketplace of models and numerous features to empower enterprises across industry verticals to build, manage, share and rapidly deploy AI and ML driven services and applications addressing critical business problems.

GAiA 2.0 supports most of the commonly used AI/ML development frameworks & toolkits including Python, Sci-kit learn H20-Java, R, Tensorflow and Keras. Tech Mahindra will also offer numerous professional services to help enterprises realize AI/ML objectives, including Platform Setup & Deployment, Features Customization, As part of its TechMNxt charter, Tech Mahindra continues to design new GAiA features to leverage next generation technologies like support for additional ML frameworks, Model training Enhancements, Data pipelines & Notebook Enhancements, Support for ONAP, API-fication for Model-as-a-service and Platform-as-a-service capabilities.

YES BANK launches Smart Edge for MSMEs YES Bank has launched its lending program, Smart Edge for Micro, Small and Medium Enterprises (MSMEs). Through this first-of-its-kind, industry first program, an MSME can avail secured working capital limits from Rs.1 – 3 crore in form of Overdraft (OD), Letter of Credit (LC) and Financial Bank Guarantees.

Smart Edge, a YES GST initiative is a first of its kind surrogate lending model wherein no financial statements will be required and credit appraisal will be done basis data-points pulled from GST returns and operative Bank accounts of the MSME. A scorecard running in the background will analyze credit indicators from both the sources individually and will factor in the interplay between the two as well. Basis the score generated, the collateral cover requirement will be ascertained which will start from 85%.

Keysight’s Automotive Cybersecurity Test Portfolio Helps Prevent Cyber-Attacks on Connected Vehicles Keysight Technologies delivers broad cybersecurity portfolio, including hardware, software and services, to address the growing concern of cyber-attacks on connected vehicles. While this technology has unique benefits, it also opens risks of exposure, including malicious hacker activities. The new reality is that cyber-attacks against automobiles could result in the loss of human life. The most recent report from Consumer Watchdog has exposed the reality about the cybersecurity risk in connected vehicles.

Keysight Technologies understands these risks and offers solutions to test and measure connected vehicle technologies, including the newly announced Automotive Cybersecurity Program that validates the resiliency of connected components of a vehicle, individually or as an entirely functioning automobile prior and post deployment.

12 SME CHANNELS AUGUST 2019

New Mimecast Report Reveals Analysis of 67 Billion Rejected Emails Mimecast Limited has launched its first Threat Intelligence Report: Black Hat Edition 2019. The report provides technical analysis of emerging threats identified as attempts to get through the security environment of Mimecast customers.

Within the report, Mimecast Threat Center researchers outline tactics and techniques of emerging threats, active threat campaigns observed, primary threat categories and volume, and the top targeted sectors. Researchers also offer their insights into how the threat landscape may change over the next 6-18 months based on observations made during this time. There are two opposing themes that ran through their analysis: attackers are using either (1) simple, opportunistic attacks or (2) complex, targeted attacks based on necessity to impact the target.

The report also gives specific examples of emerging threats, active threat campaigns observed, primary threat categories and volume, and the top targeted sectors.

SNIPPETS

Phishing Emails Impacted 1 in 2 Indian Organizations: Sophos Sophos has announced the findings of its global survey, The Impossible Puzzle of Cyber securities, which reveals IT managers, is inundated with cyber-attacks coming from all directions and is struggling to keep up due to a lack of security expertise, budget and up to date technology.

Sophos has announced the findings of its global survey, The Impossible Puzzle of Cyber security, which reveals IT managers, is inundated with cyber -attacks coming from all directions and are struggling to keep up due to a lack of security expertise, budget and up to date technology. The survey polled 3,100 IT decision makers from mid-sized businesses in the US, Canada, Mexico, Colombia, Brazil, UK, France, Germany, Australia, Japan, India, and South Africa.

The Sophos survey shows how attack techniques are varied and often multi-staged, increasing the difficulty to defend networks.

McAfee to Acquire Nano Sec to Enhance its MarketLeading Capabilities in Cloud Security

Adata has announced the launch of XPG SPECTRIX S40G RGB gaming SSD. With sustained read/write speeds of up to 3500/3000MB per second, customizable RGB lighting, and a slew of performance enhancing features, the XPG SPECTRIX S40G is a no brainer for those seeking amazing performance and exceptional reliability.

The S40G supports the NVMe standard and utilizes the high-speed PCIe Gen3x4 interface to create a dynamic experience for users. What’s more, sporting next-generation 3D Flash memory it offers a leap forward in capacity, efficiency, and durability. Also with the M.2 2280 specification, it supports the latest Intel® and AMD platforms.

These capabilities make the S40G ideally suited for gamers, PC enthusiasts, overclockers, and graphics professionals. User can customize the SSD’s look with programmable RGB lighting effects. They can set up patterns, pulse speed, lighting intensity, and more. Control is a snap with XPG’s RGB control software.

AUGUST 2019

Eurotech Technologies has announced that it has expanded its A/V solutions portfolio with the addition of HDMI Fiber Extenders. The BestNet HDMI Fiber Extender set of equipment includes a sender and a receiver and it can extend video, audio, keyboard, mouse through single or dualcore fiber optic cable at real-time, enabling user to control computer far away from the host computer. The BestNet HDMI Fiber Extender supports high resolution transmission of 1920×1080@60Hz at real time and allows HDMI equipment to be connected up to a distance of 2KM in multimode and 25KM in single-mode.

The BestNet HDMI Fiber Extender is the latest addition to its AV connectivity portfolio and developed for use in defence, security, transportation, government, medical care, commercial presentation and multimedia.

The plug and play system is compatible with any operation system and provides a HDMI port on the sender part, allowing user to operate the computer locally.

McAfee has announced the acquisition of Nano Sec, a multi-cloud, zero-trust application and security platform. The acquisition will enable organizations to improve governance and compliance and to reduce risk of their cloud and container deployments.

Organizations are increasingly looking to adopt container technologies to help modernize legacy applications and create new cloud-native applications that are scalable and agile. Gartner predicts that “by 2022, more than 75% of global organizations will be running containerized applications in production, which is a significant increase from fewer than 30% today1.” Gartner recommends the following security and governance best practice, “security can’t be an afterthought. It needs to be embedded in the DevOps process, which Gartner refers to as ‘DevSecOps’. Organizations need to plan for securing the containerized environment across the entire life cycle, which includes the build and development process, deployment and run phase of an application.”

ADATA Launches XPG SPECTRIX S40G RGB Gaming SSD

14 SME CHANNELS

Eurotech Technologies Expands A/V Product Line – Launches HDMI Fiber Extenders

Trend Micro DSaaS available on Microsoft Azure Marketplace Trend Micro has announced the availability of its leading cloud solution, Deep Security as a Service, on the Microsoft Azure Marketplace. Launching at Microsoft’s Inspire 2019 event, this Trend Micro offering enables organizations to combine the benefits of security software-as-a-service (SaaS) with the convenience of consolidated cloud billing and usagebased, metered pricing.

Trend Micro’s Deep Security as a Service will provide Microsoft Azure customers a fully hosted security management experience with rapid delivery of innovations.

Hotel Pullman Novotel, Aerocity, New Delhi

A Confluence of India’s Best IT Minds Drawn from Across Leading Industry Verticals

FOR MORE INFORMATION, WRITE TO sanjay@accentinfomedia.com, sanjib@accentinfomedia.com

SNIPPETS

Trident Group goes Live on Amazon.com In line with its vision to transform the way India sells, Amazon has launched products by the Ludhianabased, Trident Limited, the flagship company of Trident Group on its global marketplace Amazon. com, bringing its wide range of offerings to consumers worldwide as a part of Amazon’s Global Selling Program. By partnering with Amazon, Trident Group can now sell to millions of potential global customers who value not only the high-quality products but are also conscious of the environmental impact of their consumption.

Trident Group is one of the leading suppliers of Home Textiles products globally and is well known in the international market, for its textile and paper business. Headquartered in Ludhiana, Punjab with its manufacturing facilities located in Barnala, Punjab and Budni, Madhya Pradesh, Trident Group is led by the dynamic Founder and Chairman, Mr. Rajinder Gupta, a Padma Shree awardee and Vice Chairman of the Punjab State Planning Board for the Government of Punjab.

Array Networks Secures Third Position in Indian ADC Market, IDC Quarterly Report Array Networks has secured third position in the application delivery controller (ADC) market as per IDC Ethernet Switch Tracker for Q12019. Compared to 2018, Array’s Indian ADC market revenue has moved up from USD 1.56 million to USD 1.83 million with 18.7 percent market share in Q12019. This significant growth is attributed to businesses secured from government and large enterprise verticals.

Array’s ADC network infrastructure is not only affordable, but the consolidation of load balancing and server offloading capabilities make them more cost-effective and efficient. This high performance appliances feature latest hardware acceleration and energy-efficient components with on-demand remote management integrated with cloud management systems for automated provisioning. The ADCs are engineered to boost application performance in modern data center, cloud and virtual environments and ensures quick ROI for service providers, enterprise and public sector organizations.

Matrix to participate in the RAIL INDIA CONFERENCE & EXPO 2019 Matrix will be participating in the Rail India Conference & Expo 2019 to be held at The Lalit in New Delhi on 29th – 30th August 2019.

Matrix will be showcasing Enterprise Meeting Solution – PARISAT Meeting Server at the event.

The conferencing server is engineered for 10 video and 100 audio participants enabling police force to collaborate from different locations and solve critical situations at the earliest. At the event, Matrix will exhibit pure IP solution – PRASAR UCS that enables armed forces’ personnel to connect wirelessly from remote locations. Matrix Unified Communication Server – SARVAM UCS will also be highlighted at the event.

Cisco and TCS renew focus on the hybrid cloud platforms Tata Consultancy Services (TCS) and Cisco are coming together to offer a first-of-its-kind softwaredefined approach to help enterprises adopt the Cloud through an easy transformation path by integrating the capability of Cisco ACI. This unique offering provides maximum security of the private Cloud while utilizing Cisco Openstack’s (software that controls large pools of computing, storage, and networking resources throughout a data center) core strengths.

Through focussed co-innovation and product engineering, Cisco and TCS are helping enterprise customers address fluctuating internal and external workload demands with real-time elasticity and lower TCO. For example, when the platform was deployed for a Large Insurance Customer, it resulted in a 60% decrease of east-west firewall traffic as well as high reductions in total ownership costs across multiple regions.

16 SME CHANNELS AUGUST 2019

DIGEST MATRIX BECOMES THE FIRST COMPANY TO GET TEC CERTIFICATE MATRIX IS THE FIRST COMPANY TO GET TEC CERTIFICATE UNDER MANDATORY TESTING AND CERTIFICATION OF TELECOM EQUIPMENT (MTCTE) LAUNCHED BY TEC, GOVT. OF INDIA. MR GANESH JIVANI, MANAGING DIRECTOR OF MATRIX WAS HONORED WITH THE TEC CERTIFICATE FROM MR. ANSHU PRAKASH, SECRETARY TELECOM, AND GOVERNMENT OF INDIA AT AN EVENT ORGANIZED BY TEC AT SANCHAR BHAVAN, NEW DELHI.

DIGISOL CONDUCTS PARTNER COUNCIL MEET IN GOA DIGISOL SYSTEMS HAS SUCCESSFULLY HOSTED TWO DAYS PARTNER COUNCIL MEET IN GOA WITH KEYLINE DISTRIBUTORS. THE AGENDA OF THE MEET WAS TO INFORM THE DISTRIBUTORS ABOUT DIGISOL 2.0’S FUTURE GROWTH PLANS & OFFERINGS. THE MEET CONDUCTED AT ALILA DIWA, GOA ON 7-8TH AUGUST, BRIEFED DIGISOL’S PARTNERS ABOUT COMPANY’S STRATEGY FOR NEXT THREE TO FIVE YEARS ENCOMPASSING PEOPLE, PRODUCT AND PROCESS. TO STRENGTHEN ITS RELATIONS WITH THE PARTNERS, DIGISOL AIMED AT UNDERSTANDING THE MARKET REQUIREMENTS FROM THE DISTRIBUTION NETWORK TO BOOST THE LONG TERM RELATIONS. SCHEMES & GROWTH PLANS WERE ALSO DISCUSSED AT MEET FOR THE COMING YEARS.

NETRACK DELIVERS TECHNICAL SEMINAR ON NEXT-GEN DATA CENTER SOLUTIONS NETRACK PRESENTED ITS TECHNICAL SEMINAR ON NEXT GENERATION DATA CENTER SOLUTIONS AND DISCUSSED THE INDUSTRY EVOLUTION AND THE FUTURE REQUIREMENTS OF DATA CENTERS. THE CONCEPT AND SOLUTIONS FROM NETRACK WAS APPRECIATED BY THE CXO’S FROM ICT & DC AND TECHNICAL HEADS PRESENT AT THE EVENT. KEEPING THE HEALTHY ENVIRONMENT AS A HIGHER PRIORITY, NETRACKS’ R&D TEAM HAS MANUFACTURED BELOW PRODUCTS WITH SILENT FEATURES FOR NEXT GENERATION DATA CENTERS. HONEYWELL ADVANCES CYBER SECURITY EFFORTS WITH ISA HONEYWELL HAS JOINED THE GLOBAL CYBER SECURITY ALLIANCE (GCA), CREATED BY THE INTERNATIONAL SOCIETY OF AUTOMATION (ISA), AS A FOUNDING MEMBER. THE COMPANY WILL COLLABORATE WITH GCA PARTICIPANTS — FROM OTHER TECHNOLOGY PROVIDERS AND INTEGRATORS TO END USERS AND GOVERNMENT AGENCIES — TO BUILD AWARENESS, PROVIDE EDUCATION, SHARE BEST PRACTICES, AND ACCELERATE THE DEVELOPMENT AND ADOPTION OF CYBER SECURITY STANDARDS. “CYBER SECURITY IS THE GREAT EQUALIZER FOR ANY COMPANY,” SAID MATTHEW BOHNE, VICE PRESIDENT AND CHIEF PRODUCT SECURITY OFFICER, HONEYWELL BUILDING TECHNOLOGIES.

SNIPPETS

Check Point Research Reveals Modern Cameras’ Connectivity to Check Point Research has revealed that through the USB and connections to WiFi networks, today’s modern cameras are vulnerable to ransomware and malware attacks.

Since modern cameras no longer use film to capture and reproduce images, the International Imaging Industry Association devised a standardised protocol known as Picture Transfer Protocol (PTP) to transfer digital images from camera to PC. Initially focused on image transfer, this protocol has evolved to include dozens of different commands that support anything from taking a live picture to upgrading the camera’s firmware.

Check Point Research aimed to access the cameras and exploit vulnerabilities in the protocol to infect the camera. For the research, Check Point used Canon’s EOS 80D DSLR camera which supports both USB and WiFi, and critical vulnerabilities in the PTP

TeamViewer Engages TechnoBind as its New Distributor TeamViewer has engaged TechnoBind as its new distributor in India. TeamViewer partners with key domestic distributors who understand the local markets remarkably well, in the bid to further establish its presence in India.

As its second country-wide distributor in India, TechnoBind Solutions Pvt Limited, a leading technology distribution company, will distribute the various TeamViewer software solutions across India with its widespread reseller and partner network. Together with its strategic partners, TechnoBind will not only target SMEs but also large enterprises with TeamViewer Tensor, the company’s a SaaS, cloud-based enterprise connectivity platform that can be deployed quickly and easily across large-scale IT infrastructures.

“We welcome TechnoBind onboard as our distributor and are sure that this partnership will be the springboard for us to penetrate new turfs in India and help deliver our remote connectivity and management solutions to potential customers,” said Krunal Patel, Head of business, India and South Asia.

“TechnoBind is excited about the market opportunity we see ahead along with TeamViewer. With our effectively designed GTM strategies and well spread channel network, we will strive to boost TeamViewer’s presence across the country. We are of firm belief that this partnership will go a long way towards supporting our customers to get secure remote enterprise connectivity solutions.” said Prashanth GJ, CEO at TechnoBind.

ATEN unveils Global AV Management Platform: UNIZON ATEN has unveiled their integrated AV management software called Unizon in India.

ATEN Unizon is server based software capable of centrally monitoring, controlling and managing ATEN Modular Matrix and Video Matrix solutions remotely by AV and IT professionals.

This centrally managed software easily integrates device condition monitoring, global control/scheduling with access and location management to enable users to remotely manage multiple ATEN Ethernet-based AV devices simultaneously worldwide.

The software allows automatic detection of real-time device condition such as temperature, and helps to perform proactive maintenance to avoid potential device failure. The system alerts and notifications help troubleshooting to further reduce downtime. ATEN Unizon offers a 5-level location tree that allows easy navigation of device location and defines User Roles so that information can be accessed by relevant people only. ATEN Unizon ensures remote access and connectivity of network equipment anytime anywhere.

Gartner’s 2019 Magic Quadrant names Barracuda Networks a Visionary Barracuda has been named a Visionary in the 2019 Gartner Magic Quadrant for Security Awareness Computer-Based Training for Phishline. In its independent analysis of securityawareness training vendors, Gartner recognized Barracuda for completeness of vision and ability to execute.

Barracuda PhishLine is an anti-phishing and security awareness training platform that provides customizable, easy-to-use simulation and training content, as well as in-depth analytics that help IT administrators effectively assess employee behavior and the organization’s risk level.

Barracuda PhishLine’s content is completely customizable, user-friendly, and offered in 21 languages. Barracuda PhishLine is a key component of Barracuda’s Total Email Protection solution. It can also be purchased as a standalone solution.

Bitdefender 2020 Protects Against Cyber bullying and Online Predators Bitdefender 2020 is now available and it’s designed to protect your kids from one of the threats you can’t monitor: cyberbullies. A brand new “Detection of Cyber bullying and Online Predators” feature will scan conversations for inappropriate requests and attempts to obtain personal information and a warning can be sent to a parent if it picks up something inappropriate.

The main feature of 2020 is Bitdefender’s fightback against the invasion of privacy online, with websites, hackers and nosy companies attempting to glean as much personal information from us as possible.

Bitdefender now includes its own browser anti-tracking feature, listing all the information a website is attempting to store and enabling you to withdraw what you do not want it to store, whilst a new Microphone Monitor module reinforces the existing webcam protection

SME CHANNELS 17 AUGUST 2019

SNIPPETS

Cisco rolls out highspeed public WiFi with Google Station in India In the nature’s capital in India, Kochi, Cisco unveiled its plans to roll out free high-speed Wi-Fi zones across India with gStation. As per the strategy, Cisco will work with Google’s gStation platform to provide communities around the country access to a free, open, high-quality public Wi-Fi. In line with the shared vision of connecting 1.3 billion Indians to the digital economy, the project has already begun its first phase of implementation. By September 2019, 200 locations in Bengaluru will be Wi-Fi enabled, followed by another 300 by in the second phase. The Locations include public spaces like bus stops, hospitals, government offices, etc.

Asked about the role and involvement of the channel partners in the entire project, Sameer Garde, President, Cisco India & SAARC answered positively and hinted at involving the partners into this project too.

Pine Labs opens its in-store payment APIs to developers Pine Labs has announced the opening of application program interface (API) of its Android-based in-store payment platform to developers. Developers can use the APIs to build value-added solutions and applications for merchants and small and medium businesses (SMBs). The Android based in-store payment APIs will be housed on the Pine Labs Developer portal, a destination for developers from across the world and especially those in India and other Asian markets. The company also announced that there will be a dedicated application store to house developers’ apps. Pine Labs will support the distribution of the apps to the merchant community.

Pine Labs had announced the opening of the online payment (payment gateway) APIs in May 2019. The online payment APIs can accept payments through multiple payment modes including credit and debit cards, net banking, bank or brand EMI, wallets and many more. It is a simple and flexible option for internet commerce. Together, the in-store payment Android APIs and online payment APIs will help millions of developers to move fast to create and monetize their fintech app.

Fortinet Ranked No.1 Network Security Vendor According to the latest International Data Corporation’s (IDC) Worldwide Quarterly Security Appliance Tracker, Fortinet is the No. 1 vendor in India for the first quarter of 2019, based on vendor revenue.

According to IDC, the network security solutions are defined as a combination of hardware, software and networking technologies whose primary function is to protect corporate networks and network-embedded resources from disruption caused by external threats. In this market, IDC includes firewall, unified threat management, intrusion detection and prevention and virtual private network products.This No 1 position demonstrates Fortinet’s ability to provide the most innovative, highest-performing security fabric to secure and simplify IT infrastructure. Fortinet is the only vendor capable of delivering an integrated Security Fabric that can protect against potential threats across the entire attack surface and deliver automated protection and visibility to every network segment, device, and appliance, whether virtual, in the cloud, or on-premises.

Juniper Networks Named Leader in Data Center Networking In April, Juniper also received customer recognition and was designated as a 2019 Gartner Peer Insights Customers’ Choice vendor for Data Center Networking and/or Software Solutions. Based on real feedback from 250 ratings, Juniper earned a 4.7 out of 5 average rating for that market, as of 17 July 2019.

Developed with enterprise customers in mind, Juniper’s solutions simplify operations across heterogeneous environments, focusing on infrastructure orchestration, automation, and programmability, ease of management, visibility and analytics. Juniper’s breadth of portfolio includes Contrail Enterprise Multicloud, a purpose-built orchestration platform ideal for operating in the era of multicloud, as well as the full line of enterprise data center switches, routers and security solutions.

With the acquisition of Mist Systems’ AI-driven solution, the company also cemented its commitment to AI-driven IT operations across the enterprise – from the data center to wireless access.

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India Server Market revenue deteriorates YoY by 16.2% The overall server market in India witnessed a year-over-year (YoY) decline of 16.2 percent in terms of revenue to reach $298.0 million in Q1 2019 versus $355.8 million in Q1 2018, according to the latest IDC Asia/Pacific Quarterly Server Tracker, Q1 2019. The x86 server market accounts for 88.9 percent of the overall server market in terms of revenue. The contribution to x86 server market mostly came from the professional services vertical followed by manufacturing, banking, Government and telcos.

The deployment of x86 servers was largely seen in the traditional data center set up followed by private and public cloud. However, new-age applications, email/collaborative and CRM applications are the ones getting migrated to public cloud while the core applications show strong resistance and continue to run on traditional environment.

The x86 server market in terms of revenue declined YoY by 19.0 percent to reach $264.9 million in Q1 2019 from $327.3 million in Q1 2018. Professional services, manufacturing, communications and media, banking and education accounted for 82.0 percent of overall x86 server market revenue. Education vertical saw the highest Y/Y growth of 414.7 percent owing to a few large deals around high-performance computing (HPC) and National Supercomputing Mission (NSM) projects.

SME CHAT

RISHIKESH KAMAT, VICE PRESIDENTPRODUCTS & SERVICES, NETMAGIC

OUR MSS OFFERS WIDE VARIETY OF PROACTIVE MECHANISMS TO ADDRESS CORE SECURITY CONCERNS In a discussion with SME Channels, Rishikesh Kamat, Vice PresidentProducts & Services, Netmagic, elaborated about how Netmagic is offering 20+ security services to customers including QRadar in MSSP model.

What is your areas of expertise?

We offer Managed Security Services (MSS) which helps minimize risks, protect critical information and effectively reduce the cost and complexity of customer security infrastructure. with an end-to-end suite of fully managed services, customer get a wide range of solutions that help improve their security posture.

Our MSS offers wide variety of proactive mechanisms to address core security concerns, both within and outside the network. § 24X7 basis state of the art SOC services which are bound by SLAs based on priority and severity. § Cloud based delivery with any-time, anywhere access and regular threat updates. § Comprehensive security service catalogue to choose the service that fits customer requirement § Customized solution which can be deployed on-premises at customer or NTT com Netmagic DC § Customer can choose between Capex and Pay-as-use model § Multiple options of SOC including onsite SOC, Shared Remote SOC and Hybrid SOC.

How do you integrate IBM Security solutions within your products?

We are offering 20+ security services to customers including QRadar in MSSP model. Through SIEM solution powered on IBM individual critical technologies can be integrated with platform which in turn helps to enhance overall customer security posture.

How do you see the emergence of AI in security and role of Cognitive SoC? Traditional SOC rely primarily on prevention technologies, and rule and signature based detection mechanisms that require prior knowledge of attacker methods, both of which are insufficient to protect against current threats. Also there is a pressure on SOCs due to talent gap, retention, security alert overload, tools not tuned properly, slow to resolve incidents etc.

AI will help to overcome above challenges and will protect from existing security threats and help to identify known-unknown threats which in

“AI WILL HELP TO OVERCOME ABOVE CHALLENGES AND WILL PROTECT FROM EXISTING SECURITY THREATS AND HELP TO IDENTIFY KNOWNUNKNOWN THREATS WHICH IN TURN MAY HELP TO REDUCE OVERALL INCIDENT RESPONSE TIME. ” turn may help to reduce overall incident response time.

What is the kind of roadmap are you seeing with IBM security?

IBM security portfolio is covering many advance solutions like Resilient, Watson, UEBA etc. but these are not available in MSSP platform which is very much required in today’s security landscape so that comprehensive security solution can be offered via MSSP engagement.

Includes more predictive and automation technologies like SOAR, UEBA, incident Response, forensics.

SME CHANNELS 19 AUGUST 2019

COVER STORY

CISCO: THRIVING ON THE POWER OF ALLIANCES Last month Cisco hosted the 6th edition of Cisco India Summit as a celebration of its ideology behind building partnerships. From unveiling new partnerships to acknowledging the success of the existing partnerships, the summit was dedicated to the spirit of alliances in the evolving market.

BY POOJA JAIN

pooja@accentinfomedia.com

T

he point of inception for the organization that Cisco has become today, was in 1984 when Leonard Bosack and Sandra Lerner of Stanford University, California, figured out a way to connect their respective computer networks with

20 SME CHANNELS AUGUST 2019

each other over a local area network within the university campus. The solution that they devised was to find a way for two computer systems with different mediums and language protocols to talk to each other. They developed a router that went on to become Cisco’s initial product.

What started in 1984 as a desire to connect different systems, twelve years later turned into a commitment to the channels as a strategic route to the market. By 2001, Cisco had introduced its value based partner program that was supplemented by its profitability programs VIP/OIP/

COVER STORY

CHUCK ROBBINS, CEO, CISCO.

“IN TODAY’S WORLD, INNOVATIVE SOLUTIONS CAN BE DEVELOPED BY ANYONE, ANYWHERE— AND THEN SCALED TO HELP PEOPLE AROUND THE WORLD. THIS IS THE POWER OF CONNECTION, AND NO ONE CONNECTS BETTER THAN CISCO.” SIP three years later. It took Cisco 26 years of perseverance to venture into the collaborative channels and create its own worldwide partner organization.

Since 2015, Cisco has been consistently working on enhancing its partner ecosystem, and now in 2019, it is a force to reckon with in the Digital Transformation journey that is centred on the expansion of the role of its partners.

Today, Cisco has over 2300 partners nationwide that range from Industry Partners, Integrators, Distributors, Service Providers and Consultants to ISVs, MSI/EPCs and Technology. What lies for the organization ahead is an unimpeded expansion of the playing field, wherein Cisco extends its incessant support to its partners in building their transformational capabilities.

POWER OF ALLIANCES The 65 years of Independence have seen the growth of the Indian economy to a $2 Trillion economy. With the rate at which the enterprises are currently progressing, the next ten years hold the promise of turning Indian into a $5 Trillion digital economy. As the enterprises embrace the new world order of Technology, what we are looking forward to, is a steep increase in the digital economic impact from six percent to approximately twenty percent of the GDP in just a period of five years.

The question that arises in the face of these statistics is -by what forces will such a monumental growth be driven in the Indian Economy?

To address this, Cisco celebrated the ethos of Partnerships in the Cisco India Summit 2019, conducted on 29th – 30th July in Kochi. The theme for the two day conference was ‘Power of Alliances’. From looking back to and celebrating the partnerships that Cisco has had for decades,

to establishing new enterprise relationships, Cisco continued on its journey of exploring the power of partnerships.

“The way forward if you want to grow and keep pace with the innovation on the business side, it is no more about serving old and new customers with existing business models. It is about serving new customers with new business models. That is the change that Cisco wants to bring,” said Sameer Garde, President, India & SAARC. Garde kickstarted the event with a discussion of the three pillar model for market creation that has guided Cisco in all its operations. The three pillars are Programmability of businesses, New GTM and business models and Collaboration &Coinnovation. It is this proactive approach of going the extra mile to reach the customers you thought you could never acquire, that has led Cisco to becoming the market leader that it is today.

The event saw a series of groundbreaking announcements being made by the Cisco leaders.

The highlight of the Summit though was unveiling of the Cisco-Google alliance to offer high-speed public Wifi in India. Cisco will work with Google’s gStation platform to provide communities around the country, access to a free, open, high-quality public Wi-Fi. In line with Google and Cisco’s shared vision of connecting 1.3 billion Indians to the digital economy, the project has already begun its first phase of implementation in Bengaluru. By September 2019, 200 locations in Bengaluru will be Wi-Fi enabled, followed by another 300 in the second phase.With this initiative, Google and Cisco are looking forward to engaging over 1,750,000,000 new internet users by 2025.

“According to a TRAI report, globally there is 1 WiFi hotspot for every 150 people, and in India, 8 million additional hotspots must be installed

to achieve the same ratio, creating new market opportunities for infrastructure providers and internet service providers. India has only 52,000 Wi-Fi hotspots today, necessitating a proactive strategy to make high-speed Wi-Fi hotspots ubiquitous across the country,” states Cisco.

Google identifies the challenges faced by the Next Billion Users globally, who are majorly a generation of mobile only users. These challenges include high device prices, lack of storage, mobile data constraints and the paucity of locallyrelevant content, apps and services. Google-Cisco alliance proposes to address these challenges by offering Access, Platforms and Products to the next billion users.

Commenting on this, Sajith Sivanandan, Managing Director and Business Head, Google Pay and Next Billion User Initiatives, India, said “Solving for access is one of the core pillars of our Next Billion Users strategy, and with gStation we have developed a best in class public WiFi solution that provides a seamless, high-quality broadband experience to users.”

In addition to this, VC Gopalratnam, SVP, IT and CIO International, Cisco India and SAARC, announced that only Cisco is building a multidomain architecture that securely connects any user, on any device, on any network to any application.

When asked about the evolving role of CISOs and the CISOs potentially replacing the CIOs in the boardroom discussions, Daisy Chittilapilly, Managing Director, DTO, Cisco India & SAARC, said “Though CISOs are traditionally into compliance and policy work, while the CIOs are the enablers, the synergist relationship between

SME CHANNELS 21 AUGUST 2019

COVER STORY

SAMEER GARDE, PRESIDENT, CISCO INDIA & SAARC.

“WE ARE EXCITED TO PARTNER WITH GOOGLE TO BRING FREE, OPEN, HIGH-QUALITY INTERNET ACCESS TO EVERYONE IN INDIA. THIS ALSO REPRESENTS A SIGNIFICANT GROWTH OPPORTUNITY, THE DEMAND FOR PUBLIC WI-FI HOTSPOTS IS EXPECTED TO GO UP BY 100X OVER THE NEXT 3 YEARS, CREATING NEW MARKETS FOR CISCO AND OUR PARTNERS.”

VC GOPALRATNAM, SVP-IT AND CIO-INTERNATIONAL, CISCO INDIA & SAARC.

“THROUGH STRATEGIC COLLABORATION BETWEEN GOVERNMENTS, BUSINESSES, AND NGO’S, WE EXTEND OUR EXPERIENCE IN NETWORKING TECHNOLOGY TO ELEVATE THE STANDARDS OF LIVING AND FOSTER SUSTAINABLE ECONOMIC DEVELOPMENT.”

CISOs and CIOs is increasingly becoming more important. CISOs have moved away from being a sub-category and are steadily becoming equivalent to other departments.”

Referring to the business strategy for Cisco with the changing market dynamics of emerging technologies, Rakesh Shetty, Managing Director, Enterprise, Cisco India & SAARC, said “For Automation, we would be leveraging Machine Learning and Artificial Intelligence to see how the devices are talking to each other and draw patterns out of it. Other significant trends in the market are around Business Intelligence and Cus-

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tomer Experience. The programmable economy is the most relevant factor. All organizations are looking at how they can improve their customer experience whether through internal apps or through apps for their customers. Everybody is reaching out to their end consumers trying to figure out a way to build a better connect. So, every discussion at the board level and the CIO level, is centred on how to use Business Intelligence to better the customer experience.”

“Being an end-to-end company, Cisco plays an important role in a number of fields from Data Centre, Security and Infrastructure to Applications, Networking and the IT-OT Integration. A lot of the solutions for these come from Cisco’s Cloud managed wireless solutions. This end-toend role is the strength of the Cisco Solutions.

You don’t have to go to multiple vendors and try

to put a solution together. Cisco offers a tried and tested solution which can be deployed very easily.

With more Digitization happening, Cisco’s role is, in fact, increasing. And with the more acquisitions we are doing, we are getting more relevant end-toend solutions,” Shetty added.

Anand Patil, Director, Systems Engineering, Cisco India and SAARC, discussed the next 5 big transitions in the market, namely, Intent-Based Networking, Multicloud, Wifi 6, 5G and Security.

In his discussion on ‘Tech for Good – Partnerships with a Purpose’, VC Gopalratnam, SVP IT & CIO International, Cisco India and SAARC, stated the Cisco India focus areas to be Critical Human Needs, Education and Economic Empowerment. Following these focus areas, Cisco’s goal is to positively impact 50 million people in India by 2025. For this, Cisco will expand its Networking

COVER STORY

RAJESH SHETTY, MANAGING DIRECTOR SALES, ENTERPRISE, CISCO INDIA & SAARC.

“EVERYBODY IS REACHING OUT TO THEIR END CONSUMERS TRYING TO FIGURE OUT A WAY TO BUILD A BETTER CONNECT. SO, EVERY DISCUSSION AT THE BOARD LEVEL AND THE CIO LEVEL, IS CENTRED ON HOW TO USE BUSINESS INTELLIGENCE TO BETTER THE CUSTOMER EXPERIENCE.”

SAJITH SIVANANDAN, MANAGING DIRECTOR AND BUSINESS HEAD, GOOGLE PAY AND NEXT BILLION USER INITIATIVES, INDIA.

“THE RESULTS FROM GSTATION’S RAILWAY STATION ROLLOUT HAVE BEEN HUGELY ENCOURAGING, AND WE’RE DELIGHTED TO JOIN HANDS WITH CISCO TO BROADEN GSTATION’S COVERAGE IN THE CITY OF BENGALURU. OUR APPROACH IS TO HELP CREATE ABUNDANCE WHERE THERE IS SCARCITY AND DO IT SUSTAINABLY.” Academy program to train one million students in India by 2025. The aim of this endeavour is to create a pool of highly-skilled technology professionals who will accelerate India’s digital transformation.

“The digital economy is a growth enabler and holds massive potential for India. While it has been widely discussed that digital adoption is forecasted at $1 trillion monetary opportunities for organizations, it is the quality of benefits that it brings that is most significant,” commented VC Gopalratnam, SVP IT & CIO International, Cisco India and SAARC. Cisco has been consistently supporting its partners in enhancing their resources and transforming their capabilities. It is a partnership of mutual growth and development. As a testimony to Cisco’s unwavering commitment towards its part-

ner’s growth, Cisco partner, Velocis presented its Digital Transformation Journey in this Software Defined, Multi Platform, Multi Cloud Era with future-ready technologies aided by Cisco. Cisco offers its partners the technological training and expertise required for them to enhance their portfolio, as well as provides them the global exposure needed to create an ever increasing market for its products and services.

Atul Bansal, Managing Director, Velocis, talked about how a stronger partner connection to Cisco is enabling partners to scale new technologies faster and that the early and deeper understanding of CX Portfolio and Partner model is emblematic of unflinching support from Cisco.

The Power of Alliances has led Cisco on its way to fulfilling its CSR projects and creating a positive social impact. Shridhar Venkat from Akshaya

Patra Foundation, Suzzane Singh from Pratham Books and Sapna Moudgil from NIIT Foundation offered testimonies to Cisco’s capabilities in bridging the gap to possibilities.

FINALLY… The two-day summit duly paid a tribute to the increasing necessity of partnerships and alliances among the enterprises in the current industrial scenario. With technology evolving at a pace faster than is humanly possible to catch on with, it is tie ups with other enterprises that will pave the way for mutual growth by creating the space for all partners to capitalize on each other’s capabilities, while simultaneously contributing to it.

SME CHANNELS 23 AUGUST 2019

COVER STORY

CISCO: FOLLOWING A PARTNER CENTRIC APPROACH TO SUCCESS From an interaction with B Raghavendran, Managing Director, Partner Organization, Cisco India and SAARC about Cisco’s partner strategies for the SMB market.

By : Pooja Jain Pooja@accentinfomedia.com

t the Cisco India Summit 2019, Cisco leaders emphasised how leveraging the Power of Alliances has allowed it to grow and simultaneously assist its partner organizations in their growth.

Cisco’s holistic approach includes providing its partners the global exposure that benefits the organizations in building its market identity, and enhacing their internal efficiency, portfolio and resources through comprehensive training programs.

DIGITAL TRANSFORMATION AND CISCO There is a lot of transformation that is taking place. There are market and technology transitions that are happening. Digitization is progressing and Cisco is progressing with it –evolving from products to software and occupying this whole programmability space. The way Cisco has opened up its software, today it has software APIs, right from Security and Datacenters, to Enterprise Networking and Collaboration Platform. This is what additionally gives Cisco’s partners the ability to build solutions and applications on top of it. And by doing so, taking from the power of the underlying software infrastructure that Cisco has developed and delivering value to their customers in turn. It is with a completely different dynamics that Cisco is able to differentiate them from the pack.

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CISCO PRIORITIZING CUSTOMER EXPERIENCE From merely going about selling the technology, Cisco is shifting its partner approach to addressing the question of settling the technology with the life cycle of the technology, so as to ensure that the customer is not just using the technologies that are sold to them but also expanding upon it while simultaneously delivering value from it.

The priority now for Cisco, is to create the best customer experience possible.

This is what helps the partners to differentiate. Cisco’s aim is to help the partners in creating that differentiation and leveraging it to increase relevance. So that in the long run, they will be able to drive the conversation towards technology differentiation and value based selling. This in turn helps Cisco in terms of acquiring specialized talent by virtue of collaborating with its partner organizations.

The transition from Transactional Selling to Value Selling, initiates a process of enablement that upskills the employees. This leads to a holistic growth of the organization. This comes in handy for mid-size partners, who unlike their large-sized counterparts cannot afford to engage in a business consulting exercise on a regular basis. By assisting them through the process of upskilling, Cisco is making an investment that adds to its partners’ capabilities and resources. By sharing with them

the information, tools and the processes that are the crucial aspects of the enablement framework, Cisco provides the partner organizations the right kind of knowledge that they need to upskill their employees.

CISCO’S SMB STRATEGIES By taking up smaller partners in the SMB playing field, Cisco is working on its SMB strategies through its partner organizations. Cisco’s end game is to ensure that its partners’ customers get a similar customer experience as they would get if they were directly engaging with Cisco.

One of the ways this is being done is by encouraging the SMB partners to invest in a head count that will then be put within Cisco. These ‘trainees’ so to say, would be working within Cisco for a period of one year during which they would be trained with and by the Cisco employees in accordance with the enablement program. At the end of the stipulated period, the trainees would be transferred back into the partner organization they hailed form and with them, the business that they have done while they were with Cisco, would go back to their respective partner organization.

After a yearlong training with Cisco, when the employee walks out, s/he will have a nuanced understanding of Cisco’s portfolio and how it can be efficiently utilized. This on-the-job experience for the partners’ employees, is the investment that Cisco is making for the cause of its SMB strategies.

Cisco does not stop at investing in programmability or new buying centres for a holistic Transformation. Instead it walks the extra mile and works on the performed space. And this is what has allowed Cisco to lead the market with its partner-centric SMB approach.

COVER STORY

A

B RAGHAVENDRAN, MANAGING DIRECTOR, PARTNER ORGANIZATION, CISCO INDIA AND SAARC.

“EXPERIENCE FOR THE CUSTOMERS – THAT IS WHERE CISCO’S RELEVANCE COMES IN.”

SME CHANNELS 25 AUGUST 2019

ROUND ABOUT

4 CITY CISO SECURITY SYMPOSIUM: INITIATING PAN INDIA AWARENESS CAMPAIGN ON CYBER SECURITY Enterprise IT World and InfoSec Foundation have successfully conducted the third chapter of its 4 City CISO Security Symposium. Starting from Bengaluru, and moving on to Kolkata and Delhi, the next event in scheduled in Mumbai. The Security Symposium seeks to bring together IT leaders from the enterprise market and let the discussions on cyber security flow freely.

BY POOJA JAIN

pooja@accentinfomedia.com

T

he Delhi chapter of the Enterprise IT World and Infosec Foundation’s Security Symposium and Awards 2019 has been successfully concluded.

The event is a series of 4 City CISO Events aimed at initiating discussions on the security question among the security leaders in the metro cities.

After engaging the CISO community in Bangalore, Kolkata and Delhi, the next event is due in

26 SME CHANNELS AUGUST 2019

Mumbai on 30th August 2019.

The theme for this year’s Security Symposium is ‘Zero Trust Security: Capitalizing on the Adoption Wave’. At a time when cyber security breaches have become a contributor to the economic crisis in India, a platform like this allows the stakeholders to come together and discuss ways to control and mitigate the economic impact of cyber crime.

The series of events saw a huge turnout wherein

the security leaders came in and participated in panel discussions on topics like, ‘Protecting Your Company and Your Customers from Cyber Attacks’ and ‘Why a Zero-Trust Approach Can Make the Cloud More Secure’.

The Delhi chapter, held at Hotel Le Meridian on 9th August, was inaugurated by Lt. Gen Rajesh Pant (retd.), National Cyber Coordination Centre chief; Dr. Pawan Duggal, Advocate,

ROUND ABOUT

LT GEN RAJESH PANT (RETD.), NATIONAL CYBER COORDINATION CENTRE CHIEF

“CYBER CRIME IS TAKING AWAY 2.5 PER CENT OF THE GDP. IN A TIGHT MICRO ECONOMIC SITUATION, THE IMPACT OF CYBER CRIME ON THE NATION IN VERY SERIOUS, THIS MAKES CYBER SECURITY SO CRUCIAL.”

Supreme Court; Ms Orly Naomi Goldschmidt Gartner, First Secretary (Public Diplomacy), Israel Embassy; Mr Sanjay Mohapatra, Group Editor, Enterprise IT World and Mr. Sushobhan Mukherjee, Chairman, InfoSec Foundation, CEO – Prime Infoserv.

In his inaugural address in the Delhi Security Symposium, Lt Gen Rajesh Pant (retd.) National Cyber Coordination Centre Chief, said “Cyber Crime is taking away 2.5 per cent of the GDP. In a tight micro economic situation, the impact of cyber crime on the nation in very serious, this makes cyber security so crucial.”

Emphasising the government’s stake in the issue, Pant said that the centre is working on

a new strategy for cyber security that will be released early next year and will take into account the newly emerging technological threats with regards to 5G, IoT and the likes. This new cyber security strategy is expected to set norms and standards that would help the enterprises to navigate towards a secure digital transformation.

Dr. Pawan Duggal, Advocate, Supreme Court, elaborated on the legal aspect of Cyber security as prevalent in countries across the world and highlighted the areas where India’s own legal framework is lacking with respect to a comprehensive cyber security strategy.

In addition to the keynote sessions and discussions, the leading CIOs and CISOs in the

enterprise market were recognized with the Cyber Sentinel Awards 2019. The event also saw the inauguration of the InfoQuest Magazine, the cyber security journal.

The 4 City CISO Security Symposium and Awards have been powered by the Silver partners – A10 and FireEye; Knowledge Partner, EY; Technology Partners – TeamViewer, Tata Tele Business Services, Klassify, XcellHost, RAH Infotech, Endpoint Protector, Maple Cloud and ProTechmanize; Community Partners – CyberFrat and CISO Platform; Cloud Security Partners – InstaSafe and AWS and Academic Partner – Praxis.

SME CHANNELS 27 AUGUST 2019

PARTNER EVENT

SCHNEIDER ELECTRIC CONDUCTS ITS INNOVATION DAY WORKSHOPS FOR MORE THAN 500 PARTNERS July saw Schneider Electric conducting workshops in Bangalore, Delhi and Mumbai to assist its partners in understanding the deeper technical aspects of its products and services, to help channel partners achieve maximum profitability.

BY POOJA JAIN

pooja@accentinfomedia.com

S

chneider Electric organized a twoday workshop session across three cities – Bangalore (23rd-24th July), Delhi (24th- 25th July) & Mumbai (25th-26th July). The focus of this workshop was to impart deep technical information, provide structured training for the use of configurators on mySchneider Partner Portal, share case studies and best practices in the industry that can help

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Schneider Electric’s partners and their sales reps generate more business and earn better profits. It was an excellent event to build peer network as well as industry experts from Schneider Electric and get any kind of support that was required. .

The Idea Behind the Initiative Schneider Electric has always had the philosophy of keeping its partners’ needs and problems as the

top priority and provide support at each touch point with the end customers. This event was specially organized for the partners and their sales & technical team, to provide technical knowledge on Schneider’s existing product lines and training for new products that the company has launched.

The two solutions which were the talk of the event were Edge Computing and Ecostruxure.

Cloud Computing has revolutionized how

PARTNER EVENT

JAYALAKSHMI MAHADEVAN, DIRECTOR - CHANNELS, DISTRIBUTION AND ALLIANCES.

people store and use their data. However, there are some areas where Cloud is limited. Latency, bandwidth, security, and a lack of offline access can be problematic.

To solve this problem, APC by Schneider Electric’s Edge Computing enables users to have a robust, secure and intelligent on-premise infrastructure. When data is physically located closer to the users who connect to it, information can be shared quickly, securely, and without latency. In financial services, gaming, healthcare and retail, low levels of latency are vital for a great customer digital experience. To improve reliability and faster response times, combine cloud with edge infrastructure from APC by Schneider Electric.

The EcoStruxure Architecture is designed to enable a consistent approach to create a connected world for customers and partners, which deliver value outcomes from the shop-floor to the topfloor.The architecture comprises an end-to-end cybersecurity platform with software, analytics and services solutions which can be deployed in either on-premise or on the cloud.

In today’s dynamic business environment, interoperability is imperative to supporting the diverse hardware and system in building, data center, industry and grid end markets. EcoStruxure enables a breadth of agnostic applications,

analytics and services for seamless enterprise integration.

The workshop provided a product demo zone which displayed Easy UPS Online, Back UPS, Smart UPS and Micro Data Centre. The partners appreciated this display as they were able to understand the product benefits and clear doubts from Schneider sales reps in order to provide better solutions to their customers. mySchneider Partner Portal There was also an experience zone where partners could firsthand experience and understand mySchneider Partner Portal and get a deeper understanding of accessibility of product information, training, business tools and configurators on the portal. MySchneider Partner Portal is a comprehensive portal designed especially for the benefit of the company’s partners. The portal consists of various product trainings, have webinars to develop individual soft skills, tools and services that helps in generating more business, various online events such as quiz, rewards program etc. to incentive the partners on their achievements.

The partners have not only appreciated the quality of content on the portal but they believe it has made the communication easier as well as more interactive.

“SCHNEIDER ELECTRIC’S INNOVATION DAY WORKSHOPS HAVE BEEN A HUGE SUCCESS. THE WORKSHOPS CONDUCTED IN BANGALORE, DELHI AND MUMBAI WITNESSED GRAND TURNOUTS. IT WAS EXHILARATING TO SEE THE ENERGY AND SUPPORT. OUR PARTNERS TURNED OUT IN FULL STRENGTH AND PARTICIPATED AND MADE OUR EFFORT SUCCESSFUL. WE HAVE GONE THROUGH THE FEEDBACK AND ARE IMPLEMENTING MOST OF THEM. YOU WILL SEE THE ACTIONS IN THE MONTHS TO COME. MY TEAM AND I ARE COMMITTED TO BRINGING WORLD CLASS SUPPORT TO YOU TO GROW YOUR BUSINESS WITH US.”

SME CHANNELS 29 AUGUST 2019

PARTNER EVENT

30 SME CHANNELS AUGUST 2019

PARTNER EVENT

Highlights of the Event The main highlight of the event was extremely informative and interactive presentations given by various industry experts on different topics such Field Services, Ecostruxure, IT trends and Data center challenges, LEC configurators, Easy UPS, Schneider Rack Solutions and so much more! In the two days partners were provided with basket of information that will help them upskill their product knowledge and leverage product features to provide maximum satisfaction to their customers.

An exciting program called APC Champions Club Program was launched during the event.

APC Champions is an exclusive program for the Partner’s Salesforce where they can earn reward points by selling the products to end markets. This program is specially designed for APC Champions, the elite Sales Reps of the Elite & Premiere partners, where they will earn iRewards points on each sale made to the end consumer. APC Champions can further accumulate those iRewards which can be redeemed as PayTM Cash Reward or amazing gift options.

Jayalakshi Mahadevan, Channel & Alliance, Director, Schneider Electric, has been closely working with United Nations to spread awareness and promote HeforShe campaign. For this event she had a brilliant vision of celebrating equality in the partners’ workplace and encouraged them to share stories and pictures of how their company is promoting gender equality. She was overwhelmed by the responses she got from the partners and few selected pictures were showcased during the event in all the three cities.

SME CHANNELS 31 AUGUST 2019

GUEST ARTICLE

CYBERSECURITY TO BE ‘VERY COMPLEX’ WITH AI AND ML It is important to separate the hype from reality before setting expectations for AI and ML-based cybersecurity systems by clearing all the misconceptions about the technology.

SONIT JAIN, CEO, Gajshield Infotech

PROFILE The use of AI and ML, which can process large volumes of data rapidly, can help overburdened cybersecurity teams. These AI and ML systems are much more complex than most existing cybersecurity applications and devices, with in-built capabilities to monitor every node in an enterprise for potentially malicious elements and activities.

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Artificial intelligence (AI) and Machine-toMachine (M2M) connectivity are two highly talked-about subjects in the tech community.

The applications of these technologies have been explored in every field, from manufacturing and retail to finance and healthcare. And due to the hype surrounding these technologies, business leaders often assume that AI and ML can be used to solve all their problems -- including those associated with cybersecurity. While such an assumption may not be entirely fallacious, business leaders should understand that AI cannot solve all of their cybersecurity woes. At least, not in the present.

Thus, it is important to separate the hype from reality before setting expectations for AI and ML-based cybersecurity systems by clearing all the misconceptions about the technology. And the biggest misconception that people have about AI is that it will completely eliminate the need for human cybersecurity personnel from their roles.

However, nothing can be further from the truth.

AI won’t replace but assist cybersecurity personnel Many companies that have sizeable IT infrastructures and operations are facing a dearth of skilled cybersecurity personnel. The cybersecurity personnel that is employed with these companies spend most of their time fixing emergent cyber threats. They are left with very little time to perform strategic assessment and upgrade of their cybersecurity systems. Thus, these cybersecurity teams are stuck in a reactive cycle, where cyberattacks, leaks, and vulnerabilities keep emerging one after the other, using up the experts’ time in just fixing them. There is little scope for implementing proactive cybersecurity in these situations.

The use of AI and ML, which can process large volumes of data rapidly, can help overburdened cybersecurity teams. These AI and ML systems are much more complex than most existing

cybersecurity applications and devices, with in-built capabilities to monitor every node in an enterprise for potentially malicious elements and activities. These systems can detect emerging threats and execute appropriate countermeasures suitable for every instance of risk. These systems can also ‘learn’ from past instances of cyberattacks and improve their responses to future threats as required. The enterprises utilizing such complex AI and ML-based cybersecurity systems can easily stop most emerging cyberattacks without requiring their cybersecurity team to constantly monitor all IT systems. These AI systems can highlight vulnerabilities in the enterprise network to enable the cybersecurity team to fix them promptly.

AI’s pattern recognition can aid threat detection AI and ML, while still not as good at independently solving complex problems as humans, are extremely good at picking up and memorizing patterns. They can analyze large sets of data and monitor large numbers of entities to identify hidden patterns that human cybersecurity personnel may not be able to perceive at all. These patterns may include individual user behavior or data access and usage patterns. And after these systems memorize such patterns, they can easily spot anomalies or instances where established patterns are not followed. This helps AI and ML systems in fraud and threat detection.

AI’s pattern recognition ability also enables it to predict attacks and stop them before they happen, making it perfect for use in Network Intrusion Prevention Systems (NIPS), Web Application Firewalls (WAF), anti-spam, and anti-malware systems. ML’s pattern recognition capability can help in the detection of botnets by analyzing communication patterns and DNS query information. Machine learning can also greatly enhance anti-malware capabilities by accurately classifying malware applications and isolating or sandboxing them before they cause damage to the.

CASE STUDY

MATRIX SIMPLIFIES TIME-ATTENDANCE MANAGEMENT FOR TATA INSTITUTE OF SOCIAL SCIENCES (TISS) location. Initially, they were using traditional methods for attendance marking. As a result, they were facing many problems in maintaining records for the same. Hence, they required an efficient system for maintaining and recording accurate attendance data of students and staff. They needed biometric hardware solution with battery backup along with software compatibility.

They wanted a solution that would mark in punch and out punch of students in every lecture and an automated system that would send data to the server. Additionally, TISS also wanted a solution, which can be integrated with third party payroll system for timely salary payment of their staff.

Matrix Offered Solution Project Highlights: Application: Time-Attendance and Employee Self Service Users: 2,300+ Locations: Mumbai Readers: Fingerprint (with Optical Sensor) Industry: Education

After having a detailed discussion with the TISS team, Matrix offered a comprehensive Time-Attendance solution for students and staff members. Matrix has installed 54 fingerprint plus RFID Card based terminals with battery backup (COSEC VEGA BBU) at the Mumbai campus. All these devices are connected via LAN with the COSEC CENTRA server installed at TISS, Mumbai. HR/Admin can track attendance of all the employees and generate different reports for timely salary payment. Similarly, all the faculty members can generate monthly and semester-wise attendance reports of the students.

Results •

Institute Profile The Tata Institute of Social Sciences (TISS) was established in 1936, as the Sir Dorabji Tata Graduate School of Social Work in Mumbai. It is the first graduate school of social work in India.

It has subsequently influenced the direction of social work, education and social research in

India. Later in 1944, it was renamed as the Tata Institute of Social Sciences.

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Business Challenge

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Tata Institute of Social Sciences wanted to manage time-attendance of more than 2,000 students and 300 employees at their Mumbai

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Efficient Time-Attendance Management Fraudulent Time Keeping Eliminated Accurate Time-Attendance Data of Students SMS Notification to Parents Timely and Accurate Salary of Employees Increased Productivity Customized Reports as per

SME CHANNELS 33 AUGUST 2019

SECURITY CORNER

DATA RESOLVE LEADS THE INSIDER THREAT MANAGEMENT LANDSCAPE Data Resolve offers an efficient product, inDefend that helps to protect your data from insider threats and prevent the leakage of sensitive data through various communication channels and endpoints.

ByNidhi Shail, nidhi@accentinfomedia.com

“ACCORDING TO RECENT REPORT 74% OF ORGANIZATIONS ARE VULNERABLE TO INSIDER THREATS OUT OF WHICH 57% OF ENDPOINTS ARE AT RISK WITHIN THE ENTERPRISE.” - BETA NEWS

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urrently serving more than 1,000,000 endpoints across the globe, the award-winning product inDefend from Data Resolve Technologies monitors & controls Insider threat through various channels like Browser, Applications, Media devices, emails & many more.

It is focused on addressing issues related to Corporate fraud, Data Leak & Employee productivity with security analytics. inDefend is available on both in-premise & on-cloud platforms, with its integrated product suite inDefend Solution for the workplace as well as handheld devices.

Insider Threats are one of the major reasons for data leaks. According to industry research, 90% of today’s sensitive corporate data now resides in laptops, desktops, servers & mobile phones. 60% of data security threats arise from data thefts caused by defecting employees within the organization & 100% data thefts occur due to incorrect access privileges & insufficient monitoring system.

“DLP as a technology is not adding much value in isolation, having a unified insider threat model is key to take balanced incident management decisions” quoted by Atul Bansal of Gateway rail.

SECURITY CORNER

Indefend: Unified USer Behavior Analytics and Insider Threat Management Solution inDefend is a one-stop solution that helps to protect your data from all kinds of insider threat within organization. It allows you to monitor your employees’ behavioral patterns & pinpoint potential avenues for data exfiltration. This solution is built to achieve complete transparency over all digital assets residing within the organization.

With our unified solution inDefend, you can quickly tackle various kinds of security issues related to data exfiltration. It offers a proactive approach to the organization as follows: Insider Threat Management Get a complete user behavior analysis to protect your sensitive data from being compromised by employees through monitoring their activities and communication habits.

Real-time Alerts Get real-time incident alerts for any data exfiltration activity that takes place within the organization.

Accurate Analytics Get detailed cyber intelligence reports which highlight the critical and sensitive data leakage scenarios with granular visibility into team dynamics and organizational ecosystem.

Superior Control Block specific channels or devices in case any sensitive data exfiltration is detected.

Enforced Encryption Secure multiple endpoints with implemented encryption on external storage devices to restrict the use of sensitive information or files.

Optical Character Recognition (OCR) Extract text from images and process them further to detect the presence of sensitive content like keywords, regular expressions, or file types with OCR.

Implementing a better security system is the need of the hour for all organizations. Our unified solution inDefend can secure your organization from data exfiltration. inDefend is designed to prevent data leakage via various communication channels and proactively keep you informed of any sensitive data exfiltration attempt on-the-fly. So, start securing your organization against data exfiltration with inDefend.

Conclusion

It cannot be argued that Insider Threats are one of the top Cyber Security Threats that should not be underestimated in the least. They are a challenge that most companies face sooner or later, therefore the proactive approach would be to take preventive measures now, than to address it post breach. Data Resolve offers a mechanism through which customers can detect and tackle various kinds of sensitive activities pertaining to data leak and data theft as they also provide a proactive approach to the organizations. It is one of the best vendors for User Behavior Driven Insider Threat Management.

SME CHANNELS 35 AUGUST 2019

PARTNER CORNER

ISODA SUCCESSFULLY HELD ITS BIZ SUMMIT AND AGM 2019 IN KOLKATA

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he Infotech Software Dealers Association organised their AGM in the City of Joy, Kolkata on 10th August 2019 at JW Marriott. A unique innovation that the ISODA team came up with this time was to precede the AGM with Biz Summit, where newer vendors got to network with ISODA members for a complete day and ISODA members got an opportunity to Hot Pitch their solutions to their peers. The theme of the Biz Summit was 10X, signifying efforts of the community as a whole to achieve 10 times the business from the current scenario.

The AGM also saw the elections for the positions of Vice Chairman, Vice President and Secretary. In the elections, Rajeev Mamidanna, erstwhile President of ISODA and Co-founder & CEO of Technosprout systems won the Vice Chairman’s position. Dnyanesh Kulkarni, founder ISODA, erstwhile Secretary of ISODA and Director – Deltakraft won the Vice President’s position.

36 SME CHANNELS AUGUST 2019

The position for Secretary was retained by Vimesh Avlani, Director – Graftronics. Amarnath Shetty, Managing Director LDS Infotech, who was the Vice Chairman in the last term, got promoted as Chairman of ISODA. Manasi Saha, Founder & Owner of Macaws Infotech, who was the Vice President in the last term, got promoted as President of ISODA. In addition to this ISODA has begun two new regional chapters, their operations are now in full swing viz: Rajasthan and Hyderabad. Apart from the Regional Secretaries, now there are as many additional Regional Secretaries to ensure propagation of ISODA in the new regions.

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The key positions in the New Managing Committee are held by: • Chair Person – Amarnath Shetty, LDS Infotech • Vice Chairperson – Rajeev Mamidanna, technosprout systems

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President – Manasi Saha, Macaws Infotech Vice President – Dnyanesh Kulkarni, Deltakraft Solutions Secretary – Vimesh Avlani, Graftronics Treasurer – Ravi Jalan, Shakti Enterprises Regional Secretary (West) – Ajay Bhayani, Ambisure Regional Secretary (South) – Pradeep Daga, Suntronix Regional Secretary (North) – Atul Modi, Modi Infosol Regional Secretary (East) – Rajesh Gupta, Kiosk Technologies Regional Secretary (Karnataka) – N Murthy, JS Infotech Regional Secretary (Gujarat) – Jitesh Chauhan, Rubik Infotech Regional Secretary (Hyderabad) – Krishna Kalagra, Playmax Interactive

REVIEW

PRODUCT

MATRIX COSEC ELEVATOR BASED ACCESS CONTROL

Security issues corresponding to controlling access, is perceived as prime concern and a strenuous challenge in various sectors like Corporate Office, Manufacturing Units, BFSI, Healthcare and Hotels. These arduous challenges require meticulously planned access control strategies. Implementation of

SATATYA MIBR20FL60CWP

such strategies can be employed at exit/entry doors and at data centers. Along with the conventional approach, it is being enhanced with advanced features, to control access and improve security with Elevators.

Matrix offers Elevator based Access Control, which allows access and entry in the elevator using biometric or RFID card credential, only to authorized personnel, at allotted time and

BY MANAS RANJAN info@smechannels.com

assigned floors.

FEATURES MATRIX PROFESSIONAL SERIES IP BULLET CAMERAS ARE BUILT, using superior components such as Sony STARVIS sensor and higher MTF lens to offer unmatched image quality especially during the low light conditions. Powered by True WDR algorithm, these cameras offer consistent image quality even in highly varying lighting conditions. Built-in intelligent analytics including Intrusion Detection, Trip Wire, etc. ensure real-time security. Moreover, H.265 compression and Automatic Motion based Frame Rate Reduction save bandwidth and storage up to 50%.

n The Dark Observer - Sony STARVIS Series Sensor +Crystal Clear Night Vision, Color Images even at 0.08lux n High Efficiency Video Coding H.265 Compression Technology , save Up to 50% of Storage Space

FEATURES n Controlled Access for 32 Floors in One Elevator n Multiple Credential based Identification n Time, User and Floor based Access Control

n Vision Adaptive - True WDR 120db

n Seamless Third Party Hardware Integration

with best image quality even in varying light conditionsn

n QR Code based Identification

n Capture More - Wider Field of

View ,56áľ’ Horizontal Field of Views

n Secured End to End Communication n Multiple Communication Interface

n Price: On request, Warranty: On request, E-Mail: inquiry@matrixsatatya.com

n Price: On Request, Warranty: On Request, Contact: +91 1800-258-7747 E-mail: inquiry@matrixcomsec.com Website: www.MatrixAccessControl.com

SME CHANNELS 37 AUGUST 2019

PRODUCT

TP-LINK EPSON

EPSON THE SURECOLOR SC-F500 EPSON’S SC-F500, 24-inch, dye-sublimation printer, developed to help promotional houses, photo labs, clothing producers and copy shops increase customer choice through flexible, high-quality printing. Whether producing printed phone covers, mugs, mouse mats, t-shirts or cushions, the SC-F500 offers fast turnaround times, reliability and a low total cost of ownership (TCO) to small businesses, and it requires no specialist knowledge to set up, operate or maintain.

The SC-F500 forms part of Epson’s complete end-to-end printing solution, which includes inks, software and paper, all designed to work in perfect harmony. To keep businesses agile and responsive to customer needs, the SC-F500 has been built with ease of use, productivity and efficiency in mind.

This is achieved through features that complement Epson’s established dyesublimation technology.

TP-LINK INTRODUCES NEXT GENERATION GPON IN INDIA TP-Link has introduced a complete range of active GPON products including 8 Port GPON OLT P1201-08, to cater the FTTH requirements in Indian markets.

P1201-08 supports 8 GPON ports and can serve 1024 subscribers simultaneously by 1:128 splitting ratio, 4 Gigabit Combo (RJ45+SFP) uplink ports and two 10G SFP+ ports, Supports CLI, EMS management modes to facilitate centralized management, improve management efficiency and reduce maintenance costs.Dual redundant power supply design provides carrier-class reliability, supports AC, DC or mixed power input, 1U 19-inch rack mount product, flexible and easy to deploy, suitable for different application scenarios. n Price: On Request, Warranty: 3 Years, Contact: https:// service-provider.tp-link.com/gpon/

n Price: On Request, Warranty: On Request, Contact: http://eco. epson.com

APACER

APACER’S XR-DIMM DRAM MODULE WITH RTCA DO-160G CERTIFICATION APACER’S XR-DIMM, a rugged memory module is the first in the market to meet the exacting standards of the US RTCA DO-160G test, an aviation equipment certification that marks the XR-DIMM as resistant to high levels of vibration and therefore ideal for defense and aeronautical applications.

Since 2018, Apacer has been manufacturing DDR4 XR-DIMM modules with rugged stability in mind.

Though previous models have been compliant with MIL-STD-810G, this new module is the first to be proven compliant with the US RTCA DO-160G standard, making it the ideal choice for manufacturers who need reliable operation through extreme vibration and shock.

Apacer’s XR-DIMM modules offer significant improvements on reliability, with additions including 300pin connectors and mounting holes to keep components in place. This allows the XR-DIMM to remain steady even when vehicles encounter uneven roads, powerful winds, or violent waves and to deliver stable performance.

38 SME CHANNELS AUGUST 2019

n Price: On Request, Warranty: On request, Contact: https://industrial.apacer. com/en-ww/DRAM/DDR4-XR-DIMM

RNI NO: DEL ENG/ 2010/ 31962 Postal Reg. No.: DL-SW-1/4145/16-18 Licensed to Post without pre-payment U(SW)/19/2017-18

Date of Publication: 13 of Every Month Date of Posting: 15 & 16 of Every Month

Experience capabilities beyond SD-WAN with

ARUBA SD-BRANCH Aruba Software Defined Branch (SD-Branch) combines best-in-class wired and wireless branch infrastructure with remote management orchestration, analytics-driven security framework and state of the art SD-WAN capabilities Learn more at: www.arubanetworks.com/in-sd-branch For more details contact: +91 9606811117 | shipras@hpe.com Copyright Š 2019. Aruba, a Hewlett Packard Enterprise company. All right reserved.