SOUTH-TEC 2015 Exhibitor Prospectus

southteconline.com

October 27-29, 2015 Charlotte Convention Center Charlotte, North Carolina

advancing manufacturing TECHNOLOGY | SOLUTIONS | WORKFORCE

exhibitorprospectus

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SOUTH-TEC速 is produced by SME

SOUTH-TEC Delivers SOUTH-TEC 2015 gives you unparalleled access to manufacturers in the rapidly growing Southeast region and beyond. As an exhibitor at SOUTH-TEC 2015, you can: Establish your company as a manufacturing leader in the Southeast Showcase your solutions in front of multiple industries Connect with buyers from OEMs and tier suppliers from all over the country Demonstrate your technologies to a qualified audience Network with innovators, pacesetters, peers and more Reach serious purchasers looking for a full complement of manufacturing technologies and equipment

“

We made a significant investment in SOUTH-TEC 2013 and only two weeks after the show are seeing concrete returns on that investment. The quantity and quality of leads generated at the show exceeded our expectations and have already generated over $1 million in specific opportunities, including access to major potential customers that prior to the show we had not been able to penetrate.

�

Paul Bennett, President The Tool & Gage House

Attendee Profile

by Job Function

20%

11

%

Other Job Functions

Owner/Manufacturing Management/Corporate Executive

1% Control Engineering/Automation

2%

Purchasing Quality Assurance and Control

3%

4 4% %

19%

6

%

Sales and Marketing

Manufacturing Engineering Department

Manufacturing Production Management

12% 10%

8%

Product Design and R&D Design Engineer

Manufacturing Engineering Management

Manufacturing Production Department

HARD-TOREACH SMALL SHOPS

48% of SOUTH-TEC attendees represented small contract manufacturers (less than 50 employees).

Source for all statistics unless otherwise stated: SOUTH-TEC 2013 Registration and Survey Data.

Expand

Your Customer Base More than 92% of SOUTH-TEC attendees come from the Southeast and Mid-Atlantic states.

A sample of companies that attend SOUTHTEC. 3M Baldor Electric Company Benteler Automotive The Boeing Company BorgWarner Bosch Rexroth Boston Gear Champion Aerospace Curtiss Wright Controls Daimler Trucks North America Daystar Machining Technologies Draexlmaier Automotive Eaton Edwards Interiors Aerospace Electrolux Federal Mogul

FedEx GE Aviation General Electric Hendrick Motorsports Honda Aircraft Co Honeywell Joe Gibbs Racing Kimberly-Clark Kohler Magna Michelin Milliken Mitsubishi Noritake Co Owens Corning Parker Hannifin Pegasus Steel Penske Racing

Richard Childress Racing Scarab Bicycles Sealed Air Corp Sherwin Williams Siemens St. Jude Medical Stanadyne Corp Stewart-Haas Racing TaylorMade Golf Brands The Timken Company T & S Brass and Bronze Works Tyco Electronics U.S. Navy VW Group of America Xerox ZF Industries

5

Reach important

Southeast Industries

SOUTH-TEC’s audience reflects the diverse Southeast economy.

Meet qualified buyers from these industries and many more.

Aircraft/Aerospace Automotive/Motorsports Construction Consulting/Engineering Electronics/Computers Fabricated Metal/Stampings Government/Military Industrial & Commercial Machinery Medical/Surgical/Pharmaceutical Oil & Gas Petroleum/Renewable Energy Plastic Products Research & Development Services (Financial and Other) Transportation Utilities

73%

of attendees have a direct influence on purchases.

SOUTH-TEC attendees include company owners, corporate executives and management.

SOUTH-TEC puts you in contact with the people who can recommend or approve capital equipment purchases.

SOUTH-TEC attendees research and buy 3D Imaging

Fastening

NC, CNC & DNC

3D Printing /Additive Manufacturing

Finishing & Coatings

Parts Cleaning Equipment

Flexible Manufacturing Systems

Advanced Materials

Forming & Fabricating

Plant Engineering & Maintenance

Automated Manufacturing & Assembly

GD&T

Automation

Honing

Boring

Imaging & Technologies

Casting

Laser Systems & Equipment

Ceramics Cleaning & Pretreatment Equipment CNC Controls & Accessories Composites Contract Manufacturing Services Controls, CAD/CAM Software Coolants & Lubricants Cutting Tools & Accessories Deburring & Edge Finishing Design & Simulation Drilling & Tapping Machines EDM Engineering Materials

59%

Grinding Machines

Lean Manufacturing Machine Vision Machining Centers, Milling & Boring Machines

Plastics Molding & Manufacturing Quality & Testing Rapid Prototyping Reverse Engineering Robotics Sawing & Cut Off Machines Screw Machining Sensors

Machining, Plastics

Software/Simulator

Material Handling

Titanium and its Alloys

Measurement Inspection & Test

Tooling

Metal Forming & Fabricating Equipment

Turning Machines, Lathes & Turning Centers

Metrology Equipment

Waterjet Cutting

Micro Manufacturing

Welding

Milling

Workholding Systems & Devices

Moldmaking Nano Technology

Audience Profile

The technologies

Workplace Safety & Ergonomics

of the SOUTH-TEC audience were first time attendees.

Find new prospects!

7

Get your share

of a $340 billion market Showcase your products to Southeast manufacturers and their supply chain with a total manufacturing output of over $340 billion.

Source: National Association of Manufacturers

SOUTH-TEC is centrally located Most cities in this region are within a two-hour flight or six-hour drive of Charlotte, allowing you to meet manufacturing decision-makers throughout the region.

Atlanta, GA Birmingham, AL Charleston, SC Chattanooga, TN Greensboro, NC Greenville, SC Huntsville, AL

Jacksonville, FL Knoxville, TN Lexington, KY Montgomery, AL Norfolk, VA Raleigh, NC Roanoke, VA

continued growth for southeast manufacturing* 17%

increase in attendance

30%

increase in sales leads

64%

increase in pounds of manufacturing equipment on the show floor

New markets

SOUTH-TEC 2013:

* SOUTH-TEC growth from 2011 to 2013

9

86%

of attendees rely on face-to-face interaction.

Attendees rely on face-time to learn about new products, evaluate vendors for future purchase, and/or narrow their choices to preferred vendors.

Source: Center for Exhibition Industry Research (CEIR)

“

The SOUTH-TEC event allows us to interact face-to-face with end users, both existing customers and prospects, to help us build relationships, establish customer confidence and support our resellers in the region. Our participation in SOUTH-TEC provides the opportunity to showcase our products in a thriving manufacturing community and gives us the edge over our competition. SOUTH-TEC is a great investment for Mastercam and we feel it is very important to be at the show.

Matthew Dean, Technical Support Representative, Mastercam

to exhibit $96

Average cost to identify a potential customer through an exhibition

$443

Cost to identify a prospect by means other than an exhibition

$2,188

Average cost to close a sale with an exhibition lead

$3,102

Average cost to close a sale without an exhibition lead Source: The Cost-Effectiveness of Exhibition Participation

98%

of companies exhibit to generate sales.

Nearly all exhibiting companies identified generating sales leads as a high priority and indicate exhibitions are highly valuable to achieve this goal.

Face-to-face connections

It pays

Source: Center for Exhibition Industry Research

11

Value-added

marketing programs Your exhibit investment also includes valuable on-site services and pre-show promotion opportunities designed to save you money and maximize your ROI.

Customized Emails — Send complimentary email communications to key customers and prospects

New Product Indicator — Grab the attention of your next customer with an indicator in front of your booth

Online Profile — Help buyers find you and be added to their “must see” list

Attendee Mailing List — Drive attendees to your exhibit by renting the pre-registered list for your direct mail efforts

Marketing Kit and Exhibitor Manual — Key tools and tactics for a successful show Banner Ads — Post SOUTH-TEC on your website with free registration for your customers and prospects Social Media — Engage with SOUTH-TEC followers on Facebook®, Twitter® and LinkedIn® prior to the show

Guest Passes — Deliver customized invitations to your best customers and prospects Experienced Show Management — Your success is our first priority

best prospects

SME’s multi-media campaign targets top management and decision-makers:

Distribution of more than 72,000 direct mail pieces to major OEMs, tier suppliers throughout the Southeast and nationwide manufacturing community

A series of content-specific email communications to more than 180,000 prospects

Marketing support

Target your

Print advertising in national and regional industry-related trade and business publications Targeted radio advertising before the show Banner advertising on manufacturing-related websites Comprehensive website with detailed attendee information and on-line registration Social media presence and pre-event promotions on TwitterÂŽ and FacebookÂŽ Search engine marketing campaign to drive traffic to the SOUTH-TEC website

13

New flexible

[

space rate pricing Our two-tiered pricing gives you the flexibility of choosing the plan that works best for your organization.

Save up to $2.00 per square foot.

]

Booths up to 200 sq. ft. $27/sq. ft. Includes: carpet, one 6’ draped table, two chairs, one wastebasket and one standard booth ID sign.

Booths 201–799 sq. ft. $23/sq. ft. without Package Plan $25/sq. ft. with Package Plan*

Booths 800 sq. ft. and more $20/sq. ft. without Package Plan $22/sq. ft. with Package Plan*

* Space Rate with Package Plan includes unlimited Material Handing and one-time use of pre-registered attendee mailing list**. Material Handling includes freight from dock to booth and return plus one-time spotting of equipment.

Off-target shipments may incur additional charges. ** Available September 14 October 22, 2015

Opportunities

Increase your pre-event and on-site visibility, credibility, and brand awareness among key prospects and attendees with a customized event sponsorship opportunity.

Visit sme.org/sponsorship or contact Nick Smith at 313.425.3166 or sponsorships@sme.org.

Reserve your exhibit space TODAY. To reserve your exhibit space or for additional information contact an SME account representative: exposales@sme.org P: 800.733.3976 F: 313.425.3407 Follow SOUTH-TEC on:

Rates and opportunities

Sponsorship

15

southteconline.com

advancing manufacturing TECHNOLOGY | SOLUTIONS | WORKFORCE

October 27-29, 2015 Charlotte Convention Center Charlotte, North Carolina

Growing Manufacturing Market Larger Event More Opportunities

One SME Drive Dearborn, MI 48128