HOUSTEX 2019 Prospectus

2019 EXHIBITOR PROSPECTUS

Your Pathway to Success

February 26–28, 2019 George R. Brown Convention Center Houston, Texas

houstexonline.com

Official Media Partner

HOUSTEX — THE SOUTHWEST’S FOREMOST MANUFACTURING EVENT Exhibit at HOUSTEX and connect with thousands of manufacturers.

Discuss their challenges and showcase your solutions. There’s no better way to kick off your sales in 2019!

• Gain prominence in a vital manufacturing market • Diversify into new markets and industries • Connect face-to-face with business prospects • Meet with high-level contacts from OEMs and their supplier networks • Demonstrate your advanced manufacturing solutions to a qualified audience • Network with industry innovators and thought leaders

– Theodor Sprenger President & CMTSE BURKHARDT + WEBER

We exhibited at HOUSTEX 2017 and sponsored a Brew & View presentation. By combining exhibiting with a sponsored speaking event, we experienced greatly improved market exposure and generated five times as many leads as we had at previous events.

The Brew & View event increased the interest in our products and drove traffic to our booth. Our HOUSTEX experience was very positive, and was definitely a good investment for BURKHADT + WEBER.” ` 1

QUALITY LEAD GENERATION Attendee Profile by Job Function Owner/Company Management/Corporate Executive

18%

Manufacturing Production Management

11%

Manufacturing Engineering Department

8%

Design Engineer

6%

Manufacturing Engineering Management

6%

Manufacturing Production Department

6%

Quality Assistance and Control/ Control Engineering/Automation

5%

Product Design and R&D

4%

Purchasing

3%

Educator/Instructor

2%

Information/IT Systems

1%

Other

10%

Sales and Marketing

20%

35

%

OF ATTENDEES ARE BUSINESS OWNERS, CORPORATE EXECUTIVES OR MANAGERS

Source: HOUSTEX 2017 registration and survey data

Your Pathway to Success 2

HOUSTEX ATTRACTS BUYERS READY TO INVEST IN TECHNOLOGY

Budget 31% of the HOUSTEX audience had equipment budgets that exceeded $200,000 Up to $20,000

36%

$20,001 - $50,000

12%

$50,001 - $200,000

21%

$200,001 - $500,000

12%

$500,001 - $1,000,000

9%

$1,000,001 - $5,000,000

6%

Over $5,000,000

4%

76

%

OF ATTENDEES INFLUENCE EQUIPMENT PURCHASE DECISIONS

HOUSTEX puts you in contact with the people who can recommend or approve capital equipment purchases.

2017 3

was the best year for Texas

manufacturing in more than a decade.

The state recorded production levels not seen since before the recession (2007) for Texas manufacturing.

Source: Dallas Business Journal

DIVERSIFY YOUR MANUFACTURING CONNECTIONS Company representatives from key industries attend HOUSTEX. Discuss their challenges and your solutions in an environment designed for doing business.

Alcon Arconic Titanium and Engineered Products Atelier Domingue Baker Hughes Black Horse Pumps BWM Services LP C&P Plastics Inc. C4 Industrial Dixie Mill Dixon Valve Downhole Technology Drake Plastics Emerson ExxonMobil

GE Oil & Gas Geospace Technologies Gurecky Manufacturing Halliburton Hunting Subsea Technologies Lindsayca Inc. Medivators MetalTek International National Oilwell Varco Pentair Inc. Praxair Proximity Systems ReliantHeart Inc. Schlumberger Southwest Machine Works

Sulzer Turbo Services Tam International Technetics Group TechnipFMC Tenaris Texas Air Services Thrustmaster of Texas Trilliant Surgical UPS Weatherford Weldfit WFI International

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EXPLORE NEW MARKETS TO BUILD YOUR BUSINESS Thanks to Houston’s diverse economy, you’ll have the opportunity to meet face-to-face with decision-makers from key industries such as: Aircraft/Aerospace/Defense Automotive/Transportation Communications Consulting/Engineering Electronics/Computers Energy Fabricated Metal/Stampings Furniture Government/Military Industrial and Commercial Machinery Medical/Surgical Devices Oil and Gas Plastic Products Research and Development

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HOME TO

6,400 MANUFACTURERS, HOUSTON IS ONE OF THE MOST IMPORTANT INDUSTRIAL BASES IN THE WORLD

HOUSTEX ATTENDEES EVALUATE ADVANCED MANUFACTURING TECHNOLOGIES 3D Printing/Additive Manufacturing

38%

Measurement, Inspection & Test

26%

Automated Manufacturing & Assembly

26%

Metals

24%

Cleaning & Pretreatment Equipment

7%

Composite Manufacturing

11%

Moldmaking

10%

Contract Manufacturing Services

11%

Plant Engineering & Maintenance

11%

Controls, CAD/CAM Software

24%

Plastics Molding & Manufacturing

12%

Coolants & Lubricants

17%

Quality

19%

Cutting Tools & Accessories

31%

Robotics

24%

Deburring & Edge Finishing

19%

Screw Machining

9%

Drilling & Tapping Machines

19%

Software – ERP/MRP/CIM

9%

EDM

15%

Software, Machine Control

12%

Software/Simulation

11%

Micromanufacturing

7%

Energy & Environmental Efficiency

6%

Finishing & Coatings

17%

Turning Machines, Lathes & Turning Centers

25%

Flexible Manufacturing Systems

11%

Waterjet Cutting

19%

Grinding Machines

22%

Welding

23%

Honing

12%

Workholding Systems & Devices

17%

5%

Workplace Safety & Ergonomics

13%

Industrial Internet of Things (IIoT) Laser & Laser Systems

19%

Lean Manufacturing

24%

Material Handling

21%

… and many more

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BIG BUSINESS MEANS BIG OPPORTUNITIES Everything in Texas is BIG, and manufacturing opportunities are no exception. Consider the following: • Texas has the fastest-growing economy in the United States • Texas’s economic recovery demonstrates how the Permian Basin’s strong oil production is closely linked with manufacturing, and fuels overall state and national growth • Texas added the most manufacturing jobs of any state from December 2016 to 2017 • Manufacturing employment growth in Texas outpaced national growth beginning around mid-2017 Source: “How Texas, Once an Economic Drag, Became the Nation’s Fastest-Growing Economy,” The Wall Street Journal, https://blogs.wsj.com/economics/2018/05/07/how-texas-once-an-economicdrag-became-the-nations-fastest-growing-economy/

I had a good-sized audience during my talk [at HOUSTEX 2017]. I had good meetings afterward with folks who had questions, and it drove traffic to our booth.”

– Daniel Allford President ARC Specialties 7

IT PAYS TO EXHIBIT

The Houston region ranks No. 1 in total manufacturing gross domestic product (GDP) in the United States Source: Houston’s Top Industries, Greater Houston Partnership, www.houston.org/business/industry-sectors.html

96 A verage cost to identify a potential

$

1,039 C ost to identify a prospect by

$

$

customer through an exhibition

$

means other than an exhibition

2,188 A verage cost to close a sale with an exhibition lead

3,102 A verage cost to close a sale with a non- exhibition

Source: The Cost-Effectiveness of Exhibition Participation (CEIR)

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EXHIBITOR MARKETING SUPPORT: SECOND TO NONE Your HOUSTEX exhibit investment includes valuable services and pre-show promotion opportunities designed to drive attendance to your booth and maximize your ROI. •E xhibitor Referral Suite — A custom marketing package to promote your HOUSTEX participation, including a custom landing page, email template, banners, and leads.

•G uest Passes — Provide free registration to your best customers and prospects via printed or electronic, customized invitations (both versions are trackable) •O nline Profile — Help buyers find you so they can add you to their “must see” lists •M arketing Kit and Exhibitor Manual — Receive key tools and tactics that help ensure a successful show •B anner Ads — Post HOUSTEX on your website, offering free registration for your customers and prospects •S ocial Media — Engage with HOUSTEX followers on Twitter®, Facebook® and LinkedIn® before, during and after the event •N ew-Product Announcements — Provide us with your new-product information so we can feature it on the event website

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COMPREHENSIVE MARKETING ENSURES A QUALIFIED AUDIENCE SME targets high-level decision-makers in diverse industries through a multimedia HOUSTEX campaign that includes: • Thousands of direct mail pieces sent to key decision-makers •C ontent-specific email campaigns to more than 200,000 prospects • Comprehensive Digital Sales Campaign – Includes social media, search, and remarketing •P rint advertising in national and regional industry-related trade and business publications with a total circulation of over 1.1 million • Targeted local advertising before and during the show •B anner-ad placements on manufacturing-related websites •C omprehensive website with detailed attendee information and online registration

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FLEXIBLE FLEXIBLE RATES RATES With two-tiered pricing, you can choose the plan that works best for your organization. Save up to $2 per square foot.

Booths up to 200 sq. ft.

Booths 201 - 799 sq. ft.

$29/sq. ft.

$23/sq. ft.

Includes: carpet, one 6-foot draped table, two standard chairs, one waste basket and one standard booth identification sign.

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without Package Plan

$25/sq. ft.

With Package Plan*

MEET YOUR EXHIBIT NEEDS

Booths 800 - 1,999 sq. ft.

Booths 2,000 sq. ft. & more

$19/sq. ft.

$18/sq. ft.

without Package Plan

without Package Plan

$21/sq. ft.

$20/sq. ft.

With Package Plan*

With Package Plan*

* Booths 201 sq.ft. and above space rate with Package Plan includes unlimited material handling.

Material handling includes freight from dock to booth and return, plus one-time spotting of equipment. Off-target shipments may incur additional charges.

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SPONSORSHIP Increase your pre-event and on-site visibility, credibility and brand awareness among key prospects with a customized event sponsorship opportunity.

VISIT: sme.org/sponsorship

CONTACT: Nick Smith 313.425.3166 or email sponsorships@sme.org

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RESERVE YOUR EXHIBIT SPACE TODAY To reserve your space or for more information, contact your SME account representative: Company name begining with # - L

Company name begining with M - Z

Will Serenko

Karyn Burbank

Account Representative – SME 800.733.3976, ext. 3026 or 313.425.3026 wserenko@sme.org

Account Representative – SME 800.733.3976, ext. 3139 or 313.425.3139 kburbank@sme.org

Fax number for all of the above: 313.425.3407

Visit houstexonline.com to view the floor plan, exhibitor list and complete exhibit information.

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Major Manufacturing Market Growth Economy Big Opportunities Industry Exposure

Your Pathway to Success February 26 – February 28, 2019 George R. Brown Convention Center Houston, Texas

RESERVE

your exhibit space today! houstexonline.com Official Media Sponsor

1000 Town Center, Suite 1910 Southfield, MI 48075