HOUSTEX 2017 Exhibitor Prospectus

FEBRUARY 28 – MARCH 2, 2017

Where the art of invention meets the industry of America

EXHIBITOR PROSPECTUS

HOUSTEX® is produced by SME

GEORGE R. BROWN CONVENTION CENTER | HOUSTON, TEXAS | HOUSTEXONLINE.COM

DISCOVER

BIG OPPORTUNITIES AWAIT YOU AT HOUSTEX Everything in Texas is big, and HOUSTEX is no exception.

As a HOUSTEX exhibitor, you can connect with thousands of manufacturers to discuss their challenges and showcase your solutions.

There’s no better way to kick off your sales in 2017! n

Gain prominence in a key manufacturing market

n

Diversify into new markets and industries

n

Meet with high-level contacts from OEMs and their supplier network

n

Demonstrate your advanced manufacturing solutions to a qualified audience

n

Network with industry innovators and thought leaders

We’ve had a great experience at HOUSTEX … with high quality leads and generating some good sales.

The people coming through our booth are excellent representatives for their organizations; they are knowledgeable about the products they’re interested in, and are usually in a position to have influence over decisions. We’ve been committed to HOUSTEX for many years now, and always found it’s a good return on our investment ... We look forward to being back here in 2017.

David Boliantz Technical Sales Engineer Ohio Tool Works Corp

ATTENDEE PROFILE

BY JOB FUNCTION

Accelerate Purchase Decisions.

16

%

Manufacturing Production Management

28%

17%

Owner/Company Management/Corporate Executive

4

Sales & Marketing

%

Purchasing

5%

Quality Assistance and Control/Control Engineering/Automation

8

%

6%

Quality Assistance and Control/Control Engineering/Automation

6%

10%

Manufacturing Production Department Manufacturing Engineering Department

Manufacturing Engineering Management

Source for all statistics unless otherwise stated: HOUSTEX 2015 registration and survey data.

50%

of attendees are business owners, corporate executives or managers.

DIVERSIFY

YOUR MANUFACTURING CONNECTIONS Company representatives from key industries attend HOUSTEX. Discuss their challenges and your solutions in an environment designed for doing business.

A9 Manufacturing American Axle & Manufacturing

Fisher & Paykel Appliances Mexico

MIC Group

SKF

Mitsubishi Caterpillar Forklift America

Southwest Machine Works

Baker Hughes

FlexSteel Pipeline Technologies

NASA

TAM International

Bergeron Machine Shop

FMC Technologies

National Oilwell Varco

Tenaris

Bosch Rexroth

GE Oil & Gas

Oceaneering

Thrustmaster of Texas

Bray Controls

Geospace Technologies

Parker Hannifin

Timken

Cameron

Goodman Manufacturing

Pelletizer Knives

Toshiba

Caterpillar

Gurecky Manufacturing

United Launch Alliance

Conroe Machine

Halliburton

Penco Machine Solutions

Crest Chemicals

Hunting Energy Services

Pentair

Weatherford

D & O Machine Works

Kemlon Products

Piper Precision

Wolfram Manufacturing

Department of Navy

Laguna Tubular Products

Premier Machining Services, Inc.

WOODCO USA

LDARtools

Purolator International

Lincoln Manufacturing

Schlumberger

Lockheed Martin

Schulte Machine Works

LoneStar Fasteners

Shell Oil

MAHLE

Siemens

Dow Chemical Downhole Technology Dynomax Elite Machining Inc. Emerson ExxonMobil

Valero

EXPLORE

NEW MARKETS TO BUILD YOUR BUSINESS Meet face-to-face with decision-makers from key diverse industries including: n

Aircraft/Aerospace/Defense

n

Automotive/Transportation

n

Communications

n

Consulting/Engineering

n

Electronics/Computers

n

Energy

n

Fabricated Metal/Stampings

n

Furniture

n

Government/Military

n

Industrial and Commercial Machinery

n

Medical/Surgical

n

Oil and Gas

n

Plastic Products

n

Research and Development

76%

of attendees influence equipment purchase decisions.

HOUSTEX puts you in contact with the people who can recommend or approve capital equipment purchases.

Houstex attendees want to investigate these technologies: 3D Printing/Additive Manufacturing................ 30%

Machining Centers, Milling & Boring Machines.... 48%

Automated Manufacturing & Assembly............ 28%

Machining, Plastics...................................... 18%

Cleaning & Pretreatment Equipment............... 13%

Material Handling......................................... 23%

Composite Manufacturing.............................. 12%

Measurement Inspection & Test..................... 27%

Contract Manufacturing Services.................... 13%

Metal Forming & Fabricating Equipment......... 21%

Controls, CAD/CAM Software.......................... 28%

Micromanufacturing........................................ 8%

Coolants & Lubricants................................... 23%

Moldmaking................................................. 10%

Cutting Tools & Accessories........................... 45%

Plant Engineering & Maintenance.................. 12%

Deburring & Edge Finishing........................... 28%

Plastics Molding & Manufacturing.................. 11%

Drilling & Tapping Machines.......................... 28%

Rapid Prototyping/Additive Manufacturing....... 12%

EDM............................................................ 18%

Sawing & Cut Off Machines........................... 22%

Energy & Environmental Efficiency................... 8%

Screw Machining.......................................... 12%

Engineering Materials................................... 16%

Turning Machines, Lathes & Turning Centers... 34%

Finishing & Coatings..................................... 19%

Waterjet Cutting........................................... 21%

Flexible Manufacturing Systems..................... 13%

Welding....................................................... 24%

Grinding Machines........................................ 22%

Workholding Systems & Devices..................... 20%

Honing........................................................ 13%

Workplace Safety & Ergonomics..................... 16%

Laser & Laser Systems.................................. 20%

‌ and many more

Lean Manufacturing...................................... 26%

AUDIENCE PROFILE

ADVANCED MANUFACTURING TECHNOLOGIES

AUDIENCE PROFILE

SHOWCASE

BIG BUSINESS

MEANS BIG OPPORTUNITIES Manufacturing is big in Houston and it’s projected to get even bigger in the next decade. n

Twenty-six Fortune 500ÂŽ companies are headquartered in Houston.1

n

Houston has the second-largest population of engineers in the U.S.1

n

ouston is home to 6,063 manufacturers who employ almost a H quarter of a million skilled workers.1

n

ouston is projected to be the third-largest city in the U.S. by 2025, H surpassing Chicago.2 Greater Houston Partnership (houston.org) Reuters

1 2

AT HOUSTEX

From 2013 to 2015, HOUSTEX gained:

28%

more attendees

18%

more exhibitors

19%

growth of manufacturing equipment on the show floor

MAJOR MANUFACTURING MARKET

MANUFACTURING GROWTH

ATTENDEE TRENDS

95

%

98%

of HOUSTEX attendees rated “find new technologies” as an extremely or very important objective in their decision to attend the event.2

93

%

70

%

said they would likely attend another show in the future.1

of professionals in all age groups say face-to-face interactions with different business contacts are highly important to their job performance.1

Center for Exhibition Industry Research (CEIR) 2HOUSTEX 2015 registration and survey data

1

of younger attendees said they found valuable “takeaways” at shows.1

$96

Average cost to identify a potential customer through an exhibition.

$1,039

Cost to identify a prospect by means other than an exhibition.

$2,188

Average cost to close a sale with an exhibition lead.

$3,102

Average cost to close a sales without an exhibition lead.

Source: The Cost Effectiveness of Exhibition Participation (CEIR)

...I came to HOUSTEX because the machinist that works for my company said I’ve got to come check this show out and look at some equipment that I might need to buy ... I’m interested in finding equipment that is cost effective, that would produce small parts … and find ways to recycle our material – and I found that.

There’s actually people here doing just what we needed ... I’ve actually never been to an event like this before, and so it’s been a complete education for me. This is going to help my business out.

Matt B. Owner, Attendee

FACE-TO-FACE CONNECTIONS

IT PAYS TO EXHIBIT

EXHIBITOR MARKETING SUPPORT SECOND TO NONE

Your HOUSTEX exhibit investment includes valuable services and pre-show promotion opportunities designed to drive attendance to your booth and maximize your ROI. n

•Press Exhibitor Emails – Invite your key customers and prospects to visit you at X the show via complimentary emails offered through a secure, third-party vendor.

n

uest Passes – Provide free registration to your best customers and prospects via printG ed or electronic, customized invitations (both versions are trackable).

n

Online Profile – Help buyers find you so they can add you to their “must see” list.

n

arketing Kit and Exhibitor Manual – Receive key tools and tactics that help M ensure a successful show.

n

anner Ads – Post HOUSTEX on your website, offering free registration for your B customers and prospects.

n

ocial Media – Engage with HOUSTEX followers on Twitter®, Facebook® and S LinkedIn® before, during and after the event.

n

ew-Product Announcements – Provide us with your new-product information N so we can feature it on the event website and place a new-product indicator in front of your booth.

n

ttendee Mailing List – Drive attendees to your exhibit by renting our A pre-registration list for your direct mail efforts.

ENSURES A QUALIFIED AUDIENCE

SME targets high-level decision-makers in diverse industries through a multi-media HOUSTEX campaign that includes: n

housands of direct mail pieces sent to T key decision-makers

n

anner-ad placements on B manufacturing-related websites

n

ontent-specific email campaigns to more C than 200,000 prospects

n

n

rint advertising in national and regional P industry-related trade and business publications with a total circulation of over 1.1 million

omprehensive website with detailed C attendee information and online registration

n

ocial media promotion and pre-event S postings on Twitter, Facebook and LinkedIn

n

oogle AdWords campaign driving traffic G to the HOUSTEX website and registration

n

argeted local advertising before and T during the show

MARKETING OPPORTUNITIES AND SUPPORT

COMPREHENSIVE MARKETING

FLEXIBLE RATES

MEET YOUR EXHIBIT NEEDS With two-tiered pricing, you can choose the plan that works best for your organization. SAVE UP to $2 per ft.

Booths up to 200 sq. ft. $26/sq. ft. Includes: carpet, one 6-foot draped table, two standard chairs, one wastebasket and one standard booth identification sign.

Booths 201 - 799 sq. ft. $20/sq. ft. without Package Plan $22/sq. ft. with Package Plan*

Booths 800 - 1,999 sq. ft. $16/sq. ft. without Package Plan $18/sq. ft. with Package Plan*

Booths 2,000 sq. ft. and more $15/sq. ft. without Package Plan $17/sq. ft. with Package Plan*

* Space rate with Package Plan includes unlimited material handling and one-time use of pre-registered attendee mailing list. Material handling includes freight from dock to booth and return, plus one-time spotting of equipment.

Off-target shipments may incur additional charges.

EXHIBIT SPACE TODAY A–C Will Serenko, x 3026 Account Representative 313.425.3026 wserenko@sme.org

D–J Chris Long, x 3225 Account Representative 313.425.3225 clong@sme.org

K–Q Mike Matkovich, x 3121 Account Representative 313.425.3121 mmatkovich@sme.org

R–Z Karyn Burbank, x 3139 Account Representative 313.425.3139 kburbank@sme.org

PHONE: 800.733.3976 | FAX: 313.425.3407 | HOUSTEXONLINE.COM

SPONSORSHIP OPPORTUNITIES

Increase your pre-event and on-site visibility, credibility and brand awareness among key prospects with a customized event sponsorship opportunity.

Visit sme.org/sponsorship or contact Nick Smith at 313.425.3166 or sponsorships@sme.org.

RATES AND SPONSORSHIPS

RESERVE YOUR

GEORGE R. BROWN CONVENTION CENTER | HOUSTON, TEXAS

FEBRUARY 28 – MARCH 2, 2017 HOUSTEXONLINE.COM

MAJOR MANUFACTURING MARKET

Where the art of invention meets the industry of America

BIG OPPORTUNITIES LARGER EVENT

One SME Drive, P.O. Box 930 Dearborn, MI 48121-0930

THIS EVENT IS FILLING FAST

RESERVE your space today!

Official Media Sponsor