Issuu

Inagural Issue

November 2023

SUCCESS STORIES

MEET MARK D. BOTTS Doors Doors & & Drawers Drawers p. p. 88

PERKS & PITFALLS

of working from home. p. 18

THE ZANY WORLD OF MINDSET:

AA Survival Survival Guide Guide for for small small business business owners owners p. p. 26 26

DIGITAL MARKETING What What Should Should Every Every Business Business Owner Owner Know? Know? p. p. 28 28

UNCERTAIN TIMES BRING OUT THE GUERRILLA'S P. 23

From our President... Given these unprecedented times, the need for small business support has never been greater. The pandemic created a business climate that has opened the gates of entrepreneurship and created a resurgence in the small business spirit. A spirit that has manifested itself in many new and exciting businesses. Acknowledging that small businesses are the back bone of our country, it is vital that we as consumers, and, as supporting businesses, along with the government at every level, accept the responsibility to support, and provide a clear path for growth for all that wish to step out of the confines of a job, all in hopes for a better life for themselves and their families. Small Business Showcase Magazine is ambitious in its aspiration to be "the voice" of small business owners. Our objective is to become the go-to resource for relatable content geared towards educating and inspiring the many "spirited" people still on the fence about starting a business. We'll also be chronicling the trials and tribulations, as well as the success stories of the battle-tested veteran business owners in order to get a nugget or two of inspiration and wisdom.

Andy Garza is well known as the Guru of Guerrilla Marketing. He has over 30 years experience using Guerrilla Marketing to launch 4 businesses. Andy has also reached top level sales status in 4 different industries including Flooring, Auto, Furniture and Senior Financial Planning. As the President and CEO of Big Gorilla Sales and Marketing Training, Andy has become a sought after speaker for entrepreneurial groups, including being a featured speaker for Notre Dame's Entrepreneurship and Adversity Program, as well as his own training seminars in both Marketing and Guerrilla Sales. Andy has extensive experience in Magazine Publishing; having owned New Homeowners Guide and Senior Financial Digest.

Best Regards, Andy Garza President, Small Business Showcase Magazine

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

From the Editor-in-Chief

Dear Readers, I am thrilled to stand at the precipice of a new and exciting chapter in the world of small businesses – the launch of the very first issue of Small Business Showcase magazine! As the Editor-in-Chief, it is with immense pride and excitement that I introduce you to the fruition of countless hours of dedication, passion, and hard work that our team has poured into crafting a magazine that truly celebrates the spirit of entrepreneurship. From the very moment the idea for Small Business Showcase was conceived, our team's enthusiasm has been nothing short of infectious. The world of small businesses is a vibrant tapestry woven together by passionate individuals who dare to dream, innovate, and make a mark on their communities. This magazine, the product of our unwavering commitment, aims to provide these remarkable individuals a platform to shine brightly. As I flick through the pages of this inaugural issue, I am reminded of the remarkable journey we've undertaken to bring it to life. Our team of talented writers, photographers, designers, sales reps and web developers, have gone above and beyond to capture the essence of each featured business. From heartwarming success stories to innovative strategies that redefine the norms, each page is a testament to the tenacity and creativity that drive small business owners. Our first issue is a curated collection of narratives that exemplify the diversity and dynamism of the small business landscape. Through in-depth interviews and captivating visuals, we aim to provide our readers with a well-rounded perspective on what it truly takes to run a successful small business. What sets Small Business Showcase apart is not just the spotlight we shine on these enterprises, but the unwavering support we pledge to offer. Our magazine is more than a source of inspiration; it's a community, a network, and a source of valuable insights. Through our pages, we hope to foster connections among entrepreneurs, encouraging collaboration and the exchange of ideas that can fuel the growth of even more small enterprises. As we embark on this exciting journey, I extend my heartfelt gratitude to our readers, contributors, and supporters who believed in the vision of the Small Business Showcase Magazine. Your encouragement has been the wind beneath our wings, propelling us to create a publication that stands as a beacon for small business owners and enthusiasts alike. So, without further ado, I invite you to immerse yourself in the stories that unfold within these pages. Join us in celebrating the audacity to dream, the courage to pursue those dreams, and the resilience to overcome challenges that define the world of small businesses. As the Editor-in-Chief, I couldn't be prouder of what we've accomplished with this inaugural issue, and I eagerly anticipate the journey that lies ahead. Thank you for joining us in this exciting adventure. Warm regards, Deb Ammerman Editor-in-Chief, Small Business Showcase Magazine 4

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

From our CEO... Dear Small Business Owners with Big Dreams, I hope this letter finds you well and filled with the same unwavering passion and determination that characterizes the spirit of small business owners everywhere. As the CEO of Small Business Showcase Magazine, it is both an honor and a privilege to connect with you, our invaluable readers, who are the driving force behind our mission to celebrate and support small businesses. At Small Business Showcase Magazine, our commitment to helping you build a better future is unwavering. We understand that behind every small business is a dreamer, a visionary, and an entrepreneur who dares to defy the odds. It is your resilience, innovation, and dedication that make small businesses the lifeblood of our communities and economies. Our goal is to be your partner in this journey, providing you with the insights, inspiration, and resources you need to succeed. We are also dedicated to fostering a sense of community among small business owners. We understand that the journey of entrepreneurship can sometimes feel lonely, but it doesn't have to be that way. Small Business Showcase Magazine is your community. Through our featured success stories, interviews, and profiles, you can find inspiration and valuable insights from fellow entrepreneurs who have overcome challenges and achieved their dreams. We also encourage you to connect with us through our social media channels, where you can join discussions, share your experiences, and seek advice from our vibrant online community. Our plans for the future include incorporating a way for you to network with like-minded small business owners on the Small Business Showcase Facebook page, which alongside Linkedin, and X (Formerly Twitter) will be designed to provide you with 24/7 access to a community of entrepreneurs around the world. We believe that by connecting you with the right partners, we can help you navigate the challenges and opportunities of entrepreneurship more effectively. Small Business Showcase Magazine is more than just a publication; it's a platform dedicated to empowering small business owners like you. Your success is our success, and we are excited to be part of your journey as you build a better future for yourself, your family, and your community. Thank you for being a part of our community. We look forward to continuing this incredible journey together, supporting your dreams, and celebrating your achievements. We wish you boundless success and unwavering determination. Sincerely, Matthew Ammerman CEO, Small Business Showcase Magazine

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

CONTENTS Letter from the President . . . . . . . . . . . . . . . . . . 3

Get to know Matt Kline. . . . . . . . . . . . . . . . . . . 15

Letter from the Editor. . . . . . . . . . . . . . . . . . . . 4

Why C2 Your Health Women's Initiative. . . . 16 A survival guide for small business owners!

Letter from the CEO . . . . . . . . . . . . . . . . . . . . . 5 TOC & Our Sponsors. . . . . . . . . . . . . . . . . . . . . 6 Meet the Team. . . . . . . . . . . . . . . . . . . . . . . . . . 7 Meet Mark D. Botts. . . . . . . . . . . . . . . . . . . . . . 8 The Virtual Shift - My journey through the perks & pitfalls of working from home . . . . . . . . . . . 10 Things a business owner needs to know about finances............12

Locating Job Opportunities. . . . . . . . . . . . . . . . 18 Be your own Boss = WHAT?. . . . . . . . . . . . . . . 21 Uncertain Times Bring out the Guerillas . . . . . 23 The zany world of Mindset. . . . . . . . . . . . . . . . 26 Social Media Advertising Tips. . . . . . . . . . . . . . 28 Every Business Owner Should Know. In The Beginning & Coming in our Next Issue. 31

OUR SPONSORS

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

MEET THE TEAM

Mary Deno - Regional Sales Director Hi! I’m Mary Deno. I am passionate about making people feel heard and understanding their needs. Having two ears and one mouth has been my tool to accomplish this. I am excited to get to know about you and your company!

Jennifer Kedik - Regional Sales Manager Jennifer has worked in sales for about 6 years, she mainly works in senior living, but wants to expand to help area entrepreneurs to showcase their accomplishments. Jennifer has lived in South Bend since 2005, She has two adult children, her daughter is local and married with two children. Her son lives in NY. Jennifer married her husband Rick 9 years ago and loves working in the community.

Gary Riggs - Photographer Hello! My name is Gary Riggs. I grew up and still live in Granger, Indiana, along with my lovely wife, Jen and our 2 sons. My photography career began by taking pictures of nature, buildings, cars and people. I also take advantage of photographing Notre Dame and Chicago. I like to capture the love of a family or a young couple, the pride of a victorious athlete or high school senior, and the excitement surrounding a newborn baby or a special birthday. I also enjoy working with local business owners looking for quality images of products for internet and marketing display. Melissa Rowe-Lane - Visual Designer & Author I have a strong background in branding and identity. I'm skilled at understanding the needs of small businesses and helping them create a brand that is both memorable and effective. I'm also passionate about helping others, and I get a great deal of satisfaction from seeing small businesses succeed.

Matthew Kline - Videographer/Film Producer With 5+ years of experience in video production, Matthew leads the Miles Media, Inc. team in creating inspiring content and helping clients tell their stories. In college, he discovered his love for film and knew exactly what he wanted to do for the rest of his life. You can usually find him with a camera in his hand, or behind a computer editing his latest masterpiece, but if you don’t see him there, he’s most likely traveling, hanging out with his friends, or creating short films.

Allison Anna - Author & Website Design Allison spent 10 years in sales, marketing, and data analytics roles before she opened the doors to her Digital Marketing Agency, Awakened Marketing. She has had the opportunity to network with over 300 digital marketers and train under some of the biggest names in the digital marketing industry, equipping her with knowledge of the most effective digital marketing strategies for any niche. She helps businesses marry their passion and business success.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

A leap of faith turns into a life long business. In the heart of a church furniture factory, a 14-year-old Mark Botts embarked on a journey that would shape not only his career but also his values. Working alongside his father, Mark acquired invaluable woodworking skills and business acumen. However, the most enduring lesson he learned was the importance of a strong work ethic, instilled through years of sweat and sawdust. This father-son partnership soon evolved into a cherished Botts family tradition, one that Mark would pass on to his three sons in the years to come. It was within the walls of this church furniture factory that Mark first caught wind of a revolutionary technique, a technique that would later serve as the cornerstone of his entrepreneurial endeavors. Little did he know that an untested innovation awaited him, one that would reshape the cabinet industry's landscape. This innovation involved cabinet resurfacing, a method that breathed new life into old cabinets without the need for costly replacements, a game-changer in the realm of kitchens and bathrooms. Taking a leap of faith, driven by a bedrock of confidence, Mark ushered in the cabinet resurfacing process, paving the way for what would become Doors & Drawers. With a successful business of his own, Mark found not only professional satisfaction, but also personal joy in working alongside his wife, forging a partnership that has thrived for over 45 years. The "All in the family" model became a linchpin of Mark's success, not just in business but in life itself.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

Yet, like any business journey, Doors & Drawers faced its fair share of trials and tribulations. Mark aspired to expand by opening a new location and wholesaling products to similar businesses across the nation. However, these ventures were far from smooth sailing, each laden with its unique set of challenges. And then there was the perennial hurdle of finding skilled installation contractors, a challenge that endures to this day. Through the years, the Botts family weathered countless storms, holding dear to their "Family First" mantra, which continues to support Doors & Drawers' enduring success. As Mark approaches retirement, he does so with unwavering confidence in his three sons, knowing that they have been primed to inherit the torch. Their tireless work ethic, honed through generations of family dedication, promises a bright future for Doors & Drawers, ensuring that the legacy of hard work, craftsmanship, and family values will endure for generations to come.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

The Virtual Shift: A Journey through the Perks & Pitfalls of Working from Home Introduction Hello fellow business owners, entrepreneurs, and visionaries. In a world where flexibility and adaptability are paramount, the concept of working from home has taken center stage. As a team who has come to appreciate the array of benefits and challenges that come with this paradigm shift, in this article, we share our personal insights into the perks and pitfalls of working from home, offering practical advice on how to navigate this evolving landscape successfully.

Perks of Working from Home Cost Saving and Efficiency: The financial implications of running a physical office can be substantial – from leasing costs to utility bills and maintenance expenses. Embracing remote work can significantly slash these overheads, allowing for a more efficient allocation of resources towards growth-oriented initiatives. Talent Pool Expansion: Casting a wider net for talent is a game-changer. With the shackles of geographic constraints removed, we've been able to tap into a diverse and skilled workforce. This broader talent pool brings fresh perspectives and innovative ideas to the table, fostering a dynamic work environment. Enhanced Flexibility: Flexibility isn't just a buzzword; it's a driving force behind employee satisfaction and productivity. We believe that allowing our team members to structure their workdays around their personal lives leads to better morale and engagement. This adaptability accommodates different working styles, resulting in a harmonious work culture.

Reduced Carbon Footprint: As business owners, we are acutely aware of our ecological responsibility. The implementation of remote work has led to a significant reduction in commuting-related emissions and a smaller carbon footprint overall. This aligns with a growing demand for eco-conscious practices, appealing to our socially conscious consumers.

Pitfalls of Working from Home Communication Challenges: While technology has bridged many gaps, it can sometimes create barriers. Misinterpretation of messages and lack of face-to-face interaction can hinder collaboration and lead to misunderstandings. Communication tools and strategies are essential to maintaining a cohesive team. Work-Life Boundaries: The allure of remote work often blurs the lines between personal and professional time. We've found it crucial to establish clear boundaries. Encouraging employees to end their work day at designated times and fostering a culture that respects personal time is vital for preventing burnout. Maintaining Company Culture: Nurturing company culture in a virtual environment requires intentional effort. The camaraderie that flourishes in an office setting can sometimes get lost in the digital space. Hosting virtual team-building activities, regular video check-ins, and virtual social gatherings helps preserve the sense of belonging. A sense of belonging in a work situation promotes employee well-being, engagement, and productivity, leading to more successful and harmonious working relationships.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

Accountability and Distractions: With freedom comes responsibility. Some employees might struggle with self-discipline and time management when working from home. The allure of household chores, family matters, and personal distractions can impact productivity. Setting clear expectations, providing guidance, and fostering self-accountability are essential.

Conclusion The journey into the realm of remote work is not without its challenges, but the rewards are vast. The perks of cost saving, a diverse talent pool, enhanced flexibility, and reduced environmental impact have the potential to reshape the way we do business. However, as we embrace these advantages, it is important to remain vigilant about the potential pitfalls: communication hurdles, blurred work-life boundaries, cultural preservation, and maintaining accountability. In navigating this landscape, remember that balance and adaptability are the cornerstones of success. By fostering open communication, implementing effective remote work strategies, and nurturing a supportive work culture, we can harness the transformative power of remote work while sidestepping its potential drawbacks. As business owners, we have the unique opportunity to pave the way for a future where flexibility and growth go hand in hand. - Small Business Showcase Magazine

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

THINGS A BUSINESS OWNER NEEDS TO KNOW ABOUT FINANCING As small business owners we know first hand how important it is to have a good understanding of finances. Without a solid financial foundation, it's difficult to grow your business and achieve your goals. Here are a few things we've learned along the way... Set a budget and stick to it. This is the most important thing you can do for your financial health. A budget will help you track your income and expenses, so you can see where your money is going. It will also help you make informed decisions about how to spend your money. Pay yourself first. This is another important financial rule. Before you pay your bills or make any other purchases, set aside money for yourself. This will ensure that you have some money coming in each month, even if your business is not doing well. Invest in your business. Don't just save your money; invest it in your business. This could mean buying new equipment, hiring employees, or marketing your business. Investing in your business will help it grow and succeed. Get help from a financial professional. If you're not comfortable managing your finances on your own, get help from a financial professional. They can help you create a budget, set financial goals, and make investment decisions. Managing your finances can be a challenge, but it's essential for the success of your small business. By following these tips, you can improve your financial health and set your business up for success. Here are some additional tips for small business owners: Track your cash flow. Monitor your cash flow to gain valuable insights into the origins and destinations of your money. Pay your bills on time. This will help you avoid late fees and damage your credit score. Get insurance. This will protect your business from financial losses. Set aside money for taxes. This will help you avoid penalties from the IRS. Plan for retirement. This will ensure that you have money to live on when you're no longer working. By following these tips, you can improve your financial health and set your small business up for success. - Small Business Showcase Magazine

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - OCTOBER 2023

The Passion Came Early Matt Kline's passion for filmmaking began in childhood, creating skits with his grade school friends. From there, the flame never stopped. By no means was it an A to B journey. There were uncertain times while growing up, but the passion for filmmaking never subsided. Here is Matt’s story in his own words: I went on to fan the flames in high school, joining the broadcasting department, learning more about editing, and how to operate a camera. I went on to college, producing TV commercials and social media videos. While in college, I even made commercials for small businesses. [Southwestern Michigan College] From there, I took an internship at a local media company, where I learned much about commercial video production. Currently, I am working for Miles Media and became their first in-house video editor. Miles Media Inc. first started in 2015 as a feature film production company, producing films for Amazon, Sony, Netflix, and many other platforms. Our Hollywood experience and knowledge inspired us to get into commercial production, which then quickly grew into a full-service production and marketing company. I saw this as a great opportunity to be the first in-house editor for a business that was quickly growing. Over the years, I went from being just an editor, to being our lead director of photography, and now, I am currently our production supervisor. I've been in that position over the last five years. As a company, the passion was simple: Miles Media was to tell great stories, provide great solutions for our clients, and to provide inspiring content. For me personally, video production and film were things that I always knew I wanted to do. But the person who really inspired me to pursue this career was a buddy of mine who made it big on YouTube with several viral videos. Courtlan Gordon was the same friend I created videos with growing up. It inspired me to look into this as a career. Seeing how successful he was, helped me to keep motivated and inspired me to chase my dreams. Personally, throughout my life, I have faced many obstacles. From growing up with a single mother, moving from house to house, struggling financially, life hasn't always been easy. Professionally, I have dealt with failure and making mistakes throughout my career. I must say, however, going through all of that has really shaped me into the person I am today. Some advice I would give someone considering my line of work is to “just do it”; (to coin a popular tagline). What I mean by that is; I encourage people to grab a camera, film something, and edit it. It may not be good the first time, and it probably won't even be good the 5th time, but over time, your craft will continue to get better and better. This job is really about repetition and just throwing yourself in there. Don't be afraid to make mistakes, or to fail because those are the greatest ways to learn and to grow both professionally and personally. Also, do research; and do not be afraid to ask questions. Learn how social media and new digital technologies provide more opportunities for your customers to make digital video marketing easier and more affordable. The endgame is to showcase the business locally and nationally. The advancement of technology has given us the ability to create more effective, creative, and elaborate content for our clients. At Miles Media, we strive to create a headache-free process. I would also highly recommend finding a mentor in your field to give you guidance. It may be hard at times, but never give up. SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

WHY C2 YOUR HEALTH WO Mentors'' 75% of women leaders maintain that mentoring plays I would like to share my experience of creating Why “C2 Your Health” Women’s Initiative, a non-profit organization an integral part in their career. The study goes on to say, “the findings contribute to positive social change by encouraging designed to support women entrepreneurs. women entrepreneurs to establish on-going mentoring relationships.” Which is where C2YHWI mentoring truly found its At the beginning of my entrepreneurial journey, finding local resources seemed easy enough. I looked online, read calling. some books, attended a few seminars, and asked a few of With this in mind, in 2018 we decided to expand our mentoring my friends, some of whom were business owners, some program through the creation of C2 Your Health Women’s not, where to start. Before I knew it, I was on my way. However, once my business was up and running, and had Initiative (a nonprofit (501c3) organization). We created experienced a level of success, I began to realize women mentoring fellowships and internships to solve the most frequently noted obstacles in business for women entrepreneurs mentors were few and far between. with a health and wellness focus. Why health and wellness? Because America is sick. The prevalence of major chronic As a woman entrepreneur, I was unable to easily locate mentors and resources needed to grow my business. Over diseases is increasing, with some reaching epidemic levels. Our time I realized there was little support in helping women mentoring program focuses on promoting personal wellness within small groups, thereby actively contributing to the overall choose entrepreneurship as a career option. So, in 2010, health of our community. C2 Your Health LLC started mentoring college women in health, wellness and micro-business development with Other than promoting nutrition and health wellness, C2YHWI huge success. inspires and empowers women in business and those interested in starting or growing a business by organizing women’s business As we progressed on our journey, we became aware expo events, mentorship circles, symposiums and networking of a significant difference in the number of women luncheons and dinners that serve as a source of business compared to men involved in entrepreneurship across information, resources, and support enabling them to succeed. various sectors of women-owned businesses. To put this into perspective, according to the 2012 U.S. census data, We provide women micro-entrepreneurs of any kind with instant women comprised 39% of business owners nationally. access to the necessary time, promotion platform, resources, and In the state of Indiana, this number was slightly lower at education needed to grow their small business or turn new ideas 37%, and in my home area of Saint Joseph County, it was into a business venture. We aim to eliminate the barriers to entry only 2%. This means that there is a considerable gap in the representation of women entrepreneurs compared to of entrepreneurship (education, mentorship resources, time, and marketing). Through the women’s expo and entrepreneurship their male counterparts in our region. summit, we provide a platform that connects women microentrepreneurs to grow and get their new business ideas off the We also learned about the obstacles unique to women, ground. such as work-life-family balance, society expectations, views of women owning their own business, and even We are breaking down the walls of limited access to business women not seeing entrepreneurship as a viable career option, all of which handicap women-owned entrepreneur support by bringing together experienced and knowledgeable women mentors with aspiring women entrepreneurs right here startups. Historically, the entrepreneur failure rate for women is about 70%, which is higher than the failure rate in our community. But we don’t stop there – we are also tearing down resource barriers. We are linking women entrepreneurs for men. There are many reasons for this, however the with other small businesses, financial institutions, fellow women ones recounted in the research are; lack of role models, entrepreneurs, and valuable customer connection resources. By mentors, resources, and low self-confidence (fear). doing this, we are not just making business growth and startups possible, we are making them efficient and achievable in less The U.S. government divides women entrepreneurs in time. This aligns perfectly with the C2YHWI's strategic goal of three categories: inspiring women and girls from low-income backgrounds to see 1. Entrepreneur by Emergency entrepreneurship as a real and exciting career option, complete 2. Entrepreneur by Necessity with the support and guidance they need to succeed. 3. Entrepreneur by Opportunity All three of these groups improve their success rate exponentially when mentoring is available. In the groundbreaking report, “Women Entrepreneurs Need 16

We gained insights into the distinct challenges that women face as entrepreneurs, including navigating the intricate interplay between work, family, and societal expectations.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

OMEN'S INITIATIVE? Moreover, there are prevalent biases against women owning their own businesses, as well as a pervasive perception that entrepreneurship may not be a feasible career choice for women. These unique hurdles can significantly impede the success of women-led startup ventures. Through the C2 Your Health Women’s Initiative, we proudly launched the Women's Entrepreneur Summit - Round Tables for Success. This summit is all about providing valuable support for women entrepreneurs, offering mentorship, connecting them to vital resources, nurturing their leadership skills, and boosting their confidence. To this we added health, wellness and mental health support. We would like to invite you to join our mission. We extend an enthusiastic invitation to you to be part of our mission!

“Individually, we are one drop. Together, we are an ocean. With action a tidal wave.” - Ryunosuke Satoro

By joining our mission, you have the chance to make a difference by offering opportunities to aspiring girls and women who dream of becoming entrepreneurs. You will also provide seasoned entrepreneurs with access to resources, mentoring, and confidence-building programs. In order to shift the percentage from 2%, we require the backing of individuals like you who are passionate about empowering women striving to enhance their lives and attain economic stability through entrepreneurship within our communities. C2YHWI operates thanks to the generosity of private donations and scholarships. Your contribution can be a catalyst for change, helping us create a more equitable and prosperous future for women in entrepreneurship. Will you join us on this incredible journey? To make a donation go to www.supportherjourney.org.

Fast forward to 2023, and it is truly inspiring to look back Stay Healthy. Stay Connected. Stay You. on the incredible journey we have been on for the past six years. Through numerous Women Entrepreneur Summits, enlightening business building workshops, empowering mastermind meetings, and heartwarming networking meetups, C2YHWI has had the honor of connecting with 974 extraordinary local women. These women were not only eager to carve their own paths in entrepreneurship but were also driven by a desire to create opportunities for themselves and their families. In our commitment to empowerment, we have invested over 2,000 hours in direct mentoring, nurturing the potential of each of these remarkable individuals. It has been an aweinspiring experience witnessing their growth, resilience, and unwavering determination. Our collective efforts were rewarded when we received the prestigious Notre Dame University McCloskey New Venture Competition award. What touched us even more deeply was being recognized as the "New Venture with the Greatest Social Impact" by Better World Books. This serves as a powerful reminder that when we unite with a shared purpose, we have the ability to create far-reaching waves of positive change that go beyond our initial aspirations. Reflecting on our journey, it is humbling to see how much ground we have covered and the lives we've touched. But it is also incredibly uplifting, knowing that our mission to empower and uplift women in entrepreneurship is making a real and tangible impact. Cindy Cohen RN, BS BA However, we believe that this is just the beginning of our journey towards a brighter, more inclusive, and empowered future for all.

Owner, C2 Your Health LLC www.CindyCohenRN.com Founder, President, C2 Your Health Women’s Initiative Inc. 501(c)(3) www.C2YHWI.org Email CindyCohenRN@yahoo.com 17

Locating Job Opportunities Each year at commencement time on college campuses across this nation, hundreds of thousands of graduating seniors find themselves with a solid new base of knowledge, fond memories of a campus life that is rapidly ending, a significant chunk of debt, and NOT THE JOB THEY DESIRE. On the flip side, there exists a smaller contingent of students, seemingly embracing the same background, academic preparation, and talent, who are looking at multiple job offers. What is wrong here? Certainly, a competitive job market and the swollen ranks of graduating students are factors that contribute in some small way to an undesirable situation. But the real reason why most students fail to receive a job offer of their choosing is because they fail to have a positive impact on the recruiters with whom they interview. It's that simple. Those people who have put it all together and present themselves in a professional manner, win the race. They call their own shots to a certain degree. Their biggest problem is deciding which of the outstanding job offers to accept. This is the position in which you want to find yourself. 18

The competition out there at the best colleges in the nation is not that stiff. Very few people offer the total package. In fact, experts within the fields of motivation, career development, and business — and recruiters representing a variety of professions — feel that only a small percentage of each college recruiting class embraces the skills necessary to impress a prospective employer. Most candidates searching for a job go into the recruiting process with only a basic understanding of themselves, little appreciation for the process of interviewing, and subsequently, a woeful lack of preparedness for sessions that can have a tremendous impact on them both in the present — and for the future. How many of us would step in front of an audience and deliver a speech, sing a song, or act out a play without preparing first? Or can you imagine taking part in an organized sporting event in front of hundreds of spectators without first having practiced the fundamentals? Yet, literally thousands of college seniors each year, with a tremendous amount at stake, walk into an interview session with little more than the hope that they won't make a major gaffe in front of the recruiter; people trying to survive as opposed to having an impact.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

Someone once said that the most difficult thing in the world to accomplish is to get yourself and your ideas accepted by others. We spend thousands of dollars and thousands of hours working towards a college degree so that we will be academically prepared for the world of work. Yet, most of us do not spend one nickel or one hour preparing for the forum where we need to meet in order to sell ourselves to the marketplace. Enough about the problem! In the next article we will explore how to prepare for success in the interview. There exist two stages in the research portion of an interview. Stage one deals with locating an opportunity. Stage two is concerned with gathering information on a firm once the interview is scheduled. STAGE ONE Prior to doing anything in the way of interviewing it is, of course, necessary to locate an opportunity for which to interview. There exist a number of ways in which someone can locate an opportunity. Here are a few of the most popular: · College Placement Office · College Placement Bulletins · Networking · Websites · LinkedIn · Professional Search Firms · Professional Publications · Chamber of Commerce

NETWORKING Networking may be the most valuable and most effective means of locating job opportunities. Networking is simply the process of tapping into friends, family, acquaintances, acquaintances of friends and family, and even those individuals who you may not currently know but who you should get to know. The key here is in making contact with individuals who may be in a position that could be helpful to you. Keep in mind that many employing organizations maintain an active networking system to assist with friends of the organization, as well as for those in the community who take the time and effort to make contact. Some people refuse to network because they perceive it as doing something outside the normal system. Many feel uncomfortable with the idea that they may be leveraging off someone else. Please do not see networking as something that is less than proper and appropriate. You are not taking advantage of others by networking through them, you are only taking advantage of those things that others are able and willing to offer you. Networking is a tremendous way in which to find outstanding opportunities. It is a "feel good" thing for all involved. WEBSITES Most organizations have very professional websites that boast ‘Opportunities Within.’ You need to check out websites of any Continued... organization you have an interest in pursuing.

We will spend a moment briefly exploring each one. COLLEGE PLACEMENT OFFICES AND BULLETINS If you are currently a college student, then utilizing the services of your college placement office is the most obvious option. As many of you know, college placement offices arrange for employers to visit during certain times of the year in order to facilitate the first stages of the formal interview process. As well, placement offices provide a number of tools and programs in assisting students and alumni with career development. One of these tools would be a college placement bulletin which lists various current job opportunities. For college students and alumni alike, a college placement office is a valuable resource and should be utilized early in the job search process. Do not wait until you are a senior to become familiar with the location of, and services extended by, the placement office. At least by your sophomore year you should introduce yourself to this important student services operation.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

PROFESSIONAL SEARCH FIRMS Professional search firms can be a valuable source for locating an interview opportunity. You may view this advice with some skepticism depending upon what you have heard about search firms. A certain amount of negative thought exists about these operations, but as with everything there are a number of very professional ones and some very questionable ones. Our suggestion is that prior to using a professional search firm/agency, ask for references and then call the references to see how they were treated. Also, you can tell a lot about the organization from the initial face-to-face meeting you have with their representative(s). You may hear agents from search firms referred to as "headhunters" or "flesh peddlers." Don't let this disturb you. For the most part, these are friendly references to the vocation. Remember this, regardless of how you refer to them, never enter into the following with a search firm: · an exclusive agreement where you are only allowed to use that search firm to locate an opportunity ·an agreement where you pay them money for their services Truly reputable firms understand that you are on an open market and that other forms of job hunting will be used by a candidate. They will work harder to locate an opportunity for you if they know other search firms are serving you as well. In the same light, reputable operations are paid a fee by the employer to find candidates. You should never as a candidate pay a fee to a search agency. PROFESSIONAL PUBLICATIONS Just as there are help wanted connections on LinkedIn, job openings can be in a number of professional publications. Professional publications are those periodicals that are related directly to an industry or profession. If you are interested in a career, or at least an entry-level job in marketing, finance, accounting, engineering, production, sales, human resources (and the list goes on) you can generally find a publication related directly to that field. Again, the college placement office and college and public libraries can help you target the appropriate publication(s). CHAMBER OF COMMERCE Your local chamber of commerce is a storehouse of information which can be invaluable in your search for interview opportunities. Most C of C's offer published data on the major businesses in their respective area. Usually there is a small cost for this information. Although the advertisement of job openings is not the thrust of a chamber of commerce, the material you purchase from them will allow you to begin focusing on what industries are available to you, the size of the operations, contacts within, growth, etc. This is a solid springboard into your networking process. 20

In the December Issue of Small Business Showcase, look for “Stage 2” Researching Organizations of Interest to finish this series of articles by Bill Bagley. BILL BAGLEY CEO & Personal Advisor Bagley Consulting Bill has more than 40 years of experience leading HR & Recruiting, HR Compliance, Career Development, and Partner Coaching efforts for business professionals throughout the United States. For 20 years he served as Regional HR & Recruiting Leader for Deloitte… retiring as a Firm Director. During his tenure, Deloitte was named, six times, to Fortune magazine’s list of the 100 Best Companies to Work for in America. He recruited, trained, and mentored thousands of individuals during this time, and played a key role in designing and delivering a nationally-recognized leadership program aimed at preparing Senior Managers for admission to Deloitte’s Partner ranks. He currently consults with the leaders of various businesses on ‘Human Capital Issues,’ ‘Leadership Topics,’ ‘Succession Planning,’ ‘Vision & Strategy,’ and ‘Business Development Initiatives.’ Bill began his professional business career with Coopers & Lybrand and following his 20-year tenure at Deloitte was HR and Recruiting Director for Barnes Dennig & Company for 8 years and a Business Advisor for VonLehman & Company for 4 years. He currently is back in private practice with his son, Scott Bagley, as CEO and Personal Advisor for Bagley Consulting. Prior to his business career he spent 3 years as a Career Planning & Placement Director and Assistant Football Coach at Manchester College. Bill has designed and delivered numerous professional development programs. He has taught leadership concepts for Indiana University’s Kelley School of Business, the MBA program at Xavier University’s Williams College of Business, the University of Kentucky, Miami University, University of Notre Dame, and the University of Cincinnati’s Lindner Honors PLUS Program. Clients Bill has served: Deloitte; Viking Partners; KMK Law; VonLehman & Company; Cincinnati Financial; Taft Law; Barnes Dennig & Co.; USI; Northlich; LEC; The Matrix Companies; North American Properties; Mubea; Mueller Roofing; Intelligrated; Convergys Analytics; Bartlett Wealth Management; Crescent Park; Clarke Power Services; UGS; Fascor ...as well, he has presented at numerous leadership seminars. He has authored three books: Impact Interviewing; Why Accounting?; Navigating Toward Academic and Career Success (endorsed by retired Pediatric Neurosurgeon, Dr. Ben Carson, Dr. Tony Alessandra, Platinum Rule Author, and Brian Tracy, Goals!). Bill holds a Bachelor’s Degree in History from Indiana University, and a Master’s Degree in Higher Education from Ball State University. He is a veteran of the U.S. Air Force. He and his wife, Marla, have two sons and eleven grandchildren…and Springer Spaniel, Molly.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

Here are some of the pros of freelancing:

The Pros and Cons of Freelancing Melissa Rowe-Lane Author • Bachelor of Science in Design • 3 Years Melissa(Mel) believes in the power of design and has a Bachelor of Science in Design from Full Sail University. She has worked as a Freelance Designer since 2020 and works as a visual designer for M&D Advertising. When not working on design projects, she spends her free time crocheting and spending time with her husband of over 20 years.

Freelancing is a great way to have more flexibility, freedom, and control over your work. You can choose your own hours, work from anywhere in the world, and take on projects that you're passionate about. But freelancing also comes with its own set of challenges, such as finding clients, managing your time, and dealing with self-doubt.

• • • • •

Flexibility: Freelancing gives you the freedom to set your own hours and work from anywhere in the world. This can be a great way to balance work and life, or to travel and see the world. Freedom: As a freelancer, you're your own boss. You have the freedom to choose the projects you work on, the clients you work with, and the way you work. Higher Income Potential: Freelance rates are typically higher than traditional employment rates. This is because freelancers are responsible for their own taxes and benefits, so they need to charge more to cover these costs. Skill development: Freelancing can help you develop new skills and improve your existing ones. You'll be exposed to a variety of projects and clients, which will challenge you and help you grow as a professional. Personal satisfaction: Freelancing can be a very rewarding experience. You'll get to work on projects that you're passionate about, and you'll have the satisfaction of knowing that you're in control of your own destiny. Continued...

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

The Pros and Cons of Freelancing (Continued)

Here are some of the cons of freelancing:

• • • • • •

Uncertainty: Freelancing can be unpredictable. There will be times when you have too much work, and times when you have too little. You need to be prepared for this unpredictability and be able to manage your finances accordingly. Lack of benefits: As a freelancer, you're not eligible for traditional employee benefits, such as health insurance, paid time off, or retirement plans. You need to be prepared to pay for these things yourself. Self-doubt: Freelancing can be isolating. You're not surrounded by coworkers, so you can sometimes feel like you're all alone. This can lead to self-doubt, insecurity and the dreaded “Imposter Syndrome”. Taxes: Freelancing can be complicated from a tax perspective. You need to be aware of your tax obligations and file your taxes correctly. Finding clients: One of the biggest challenges of freelancing is finding clients. You need to be able to market yourself and your services effectively. Managing your time: Freelancing can be difficult to balance with your personal life. You need to be disciplined and set boundaries so that you don't work too much or too little.

Overall, freelancing is a great option for people who are looking for more flexibility, freedom, and control over their work. However, it's important to be aware of the challenges before you make the leap.

• •• •

If you're considering freelancing, here are a few things you can do to prepare: Build your skills: Make sure you have skills and experience that are in demand. You can do this by taking courses, attending workshops, and building a portfolio of your work. Network: Get to know other freelancers in your field. This is a great way to find clients, get advice, and learn from others. Create a business plan: This will help you define your goals, develop a marketing strategy, and track your progress. Set realistic expectations: Don't expect to make a lot of money right away. It takes time to build a successful freelance business. Freelancing can be a great way to achieve your career goals, but it's important to weigh the pros and cons carefully before making the decision to become a freelancer. I hope this article has been helpful. 22

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

UNCERTAIN TIMES BRING OUT THE GUERRILLA'S It's no secret that the last four years has been challenging for many businesses to survive let alone thrive in this mindset of the aftermath of the pandemic's economic impact. Contrary to conventional wisdom businesses always seem to cut Marketing Budgets first to make ends meet. While that may be a short term cash flow solution, It certainly not a long term formula for success. So what's a business to do? Bring on the Guerrillas, that is to deploy Guerrilla Marketing! Guerilla Marketing was originally born out of the need to level the playing field with big spending big business. Small businesses didn't have the budget to compete head to head with them. They had to be creative, humorous, clever, even startling methods that hit between the eyes with reality. They looked to ignite the senses, stir emotions, resurrect closeted feelings giving an almost subliminal experience that would imbed into the brain of potential customers. Guerrilla Marketing found ways to tap into emotions beyond traditional two dimensional marketing of sight & sound. It created attachment by resurrecting anchored feelings we all possess and fusing them with the commonality of the product or service. This was done at a fraction of the cost of traditional methods. It's no wonder Guerrilla Marketing has gained tremendous popularity. It's estimated that over 65% off all marketing contains Guerrilla Marketing tactics, even "Big Business" has caught on to the effectiveness. Guerrilla marketing is not for all businesses, but it should be explored by all businesses big and small. Whether you're a start-up or a newer business struggling to reach the next level, or even if you're a well established business and just want to keep your competitive edge, Guerrilla marketing needs to be in your arsenal of marketing tools. The subsequent issues will be exploring every aspect of Guerrilla Martketing! In the subsequent issues, I'll be exploring the different aspects of Guerrilla Marketing, starting with Guerrillapedia, the definitions pertinent to Guerilla Marketing. Our first entry is mindset... - Andy Garza

GUERRILLAPEDIA - MINDSET: the state of mind that examines every aspect of the business as an opportunity to market, including place of business and all personnel.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

The Zany World of Mindset: A Survival Guide for Small Business Owners!

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

Attention, entrepreneurs of the small business realm! Welcome to the circus of success, where the tightrope of entrepreneurship meets the trapeze of mindset. Grab your popcorn and prepare for a ride as we uncover some zany secrets of mastering the entrepreneurial mindset! Embrace the Juggling Act Congratulations on being a small business owner – the ultimate multitasker! But let's be honest; you've probably had moments when juggling clients, deadlines, and your social life made you feel like a circus clown. Fear not, dear readers, for you can master "Juggling 101"! Just don a clown nose, invest in a top hat (mandatory for extra focus) by hiring productive & competent employees, mastering the art of delegating, set a foundation for your business with an in-depth business plan, organize, manage, lead and last but not least, learn and become proficient in several different domains such as marketing and accounting… keep juggling away! Not only will you impress your clients, but you'll also entertain your employees, and isn't that what leadership is all about? The Thrill of the Roller Coaster Ride Welcome aboard the "Entrepreneurial Express"! You know the feeling – one moment, you're soaring high with a lucrative deal, and the next, you're plummeting into the abyss of uncertainty. But don't worry, folks, the key to surviving this crazy ride is the "Scream Therapy Technique." The next time your business takes an unexpected turn, just let out a primal scream – it works like a charm, and it's way cheaper than therapy! If you’re not the screaming type… Here are some simple ways to help maintain a positive attitude through the ups and downs of business. Surround yourself with positive people. Fill your mind with positive input. Control your language, be conscious of the words you use when speaking and thinking. Create a routine for the day to create a good fall-back structure. Be nice to other people. Don’t rely on an outside source of positivity, carry positivity with you at all times. Create high points in each day and week, take breaks outside or away from work when possible, eat healthy, consider a walk, solitude, a few moments of silence, find a place to read a book not related to work.

Assume responsibility, and choose your response, Seeing life as something you have some control over rather than being at the mercy of fate can foster positivity. Breathe deeply. Make a mission statement. (personal and business) you will feel more positive. Have personal goals. Remember that no one owes you anything. If you think the world owes you something, negativity will be inevitably be your standard state of existence. Get rid of this attitude by remembering: it’s up to me to make things happen. Hard work is what brings good things. Be willing to accept change quickly. When things are difficult, keep going. Stop complaining. Embrace laughter. Be curious and embrace learning. Look long-term instead of short-term. Mindset Mantras for Motivation We all need a dose of motivation from time to time, but let's be real – inspirational quotes can get pretty cliché. So, we've compiled a short list of unconventional mantras guaranteed to make you chuckle while boosting your spirits. Repeat after us: "I'm not crazy; I'm creatively eccentric," "I embrace my mistakes – they make excellent party anecdotes," "I am a Jedi master of positive vibes, using the force to bring smiles to the galaxy!" In conclusion, dear small business owners, remember that mindset is the secret sauce that keeps your entrepreneurial spirit alive. Embrace the chaos, laugh in the face of adversity, and know that you're not alone in this madcap adventure. The circus of entrepreneurship may have its ups and downs, but with a sprinkle of humor and a dash of optimism, you'll be the ringmaster of your own success story! Disclaimer: The author is not liable for any sudden urges to join the circus or purchase clown accessories. Read at your own risk, and remember – entrepreneurship is a journey best taken with a whimsical heart and a resilient spirit. - Small Business Showcase Magazine

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

Social Media Advertising Tips Every Business Owner Should Know Should I be Advertising on Social Media? Social media is not just a platform for connecting with friends or sharing personal experiences; social media has become a highly sought after tool for advertising and brand promotion. As the Owner of a Digital Marketing Agency, I have experienced firsthand how a targeted social media advertising strategy can provide massive returns on investment, if executed correctly. In this article, I’ll share exclusive behind-the-scenes tips on how to utilize social media advertising in growing your business. I’ll also provide insights into how to leverage various social media platforms for effective brand promotion. As a business owner, recognizing the potential of social media advertising is crucial for staying competitive and expanding your reach. The numbers don’t lie. Current statistics show that Facebook has over 2.96 billion monthly active users, Instagram has more than 2 billion, Twitter has 528 million, and LinkedIn has 740 million. These platforms represent an enormous pool of potential customers, and harnessing the power of social media, data, and AI can exponentially increase your business’s growth.

Why Does Social Media Advertising Matter? Targeted Advertising: One of the most compelling aspects of social media advertising is its ability to target specific demographics. These platforms collect vast amounts of data on their users, allowing you to create highly targeted ad campaigns. For instance, you can specify the age, location, interests, and behaviors of your ideal customers, ensuring your ads reach the right audience. *Pro tip from Awakened Marketing: you can use exclusions in the Facebook Ads Manager to exclude people from seeing an ad a second time if they have already seen it. By doing this, you can show people different ads depending on whether they have seen your first ad or interacted with it already. Increased Brand Visibility: Social media advertising allows you to increase your brand’s visibility in a way that traditional advertising often can’t match. With compelling visuals, engaging videos, and well-crafted ad copy, you can capture the attention of users scrolling through their feeds.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

*Pro tip from Awakened Marketing: make sure your ads don’t look like ads! You want to capture people’s attention as if they are seeing an interesting post that draws their attention. Cost-Effective Marketing: Social media advertising can be cost-effective. You have control over your ad budget, and many platforms offer options like pay-per-click (PPC) or pay-perimpression (CPM) campaigns, ensuring you only pay for the actual engagement your ads receive.

Leveraging Different Social Media Platforms Facebook: With its extensive user base, Facebook is ideal for a wide range of businesses. You can use it for everything from B2C to B2B marketing. Create eye-catching visuals and informative videos to capture attention. Utilize Facebook’s ad targeting features to reach specific demographics.

Instagram: Instagram is visual-centric and perfect for businesses with visually appealing products or services. Use high-quality images and creative storytelling to showcase your brand. Explore Instagram Stories and IGTV for interactive content.

Twitter: Twitter is a great platform for real-time updates, news, and engaging with a diverse audience. Leverage hashtags and trending topics to expand your reach. Engage with your followers through tweets and replies.

LinkedIn: LinkedIn is the go-to platform for B2B marketing and professional networking. Share industry insights, thought leadership articles, and connect with other businesses. Use LinkedIn’s advertising options to target specific job titles and industries.

Pinterest: If your business is visually oriented and targets a predominantly female audience, Pinterest can be a goldmine. Create and share visually appealing pins that link to your website or product pages.

YouTube: YouTube is the second-largest search engine after Google, making it a prime platform for video marketing. Create engaging video content and ads to showcase your products or

Measurable Results: Unlike some traditional advertising methods, social media advertising provides you with extensive insights and analytics. You can track key performance metrics, such as click-through rates, conversion rates, and audience engagement. This datadriven approach enables you to finetune your campaigns for better results. Using data to analyze campaign performance and make strategic decisions to optimize your campaigns is one of the biggest advantages here. Best Practices for Social Media Advertising Set Clear Goals: Define your objectives and key performance indicators (KPIs). Are you aiming to increase website traffic, boost sales, or grow your email list? Knowing your goals will guide your ad campaign strategy. Quality Content: Invest in high-quality visuals, videos, and ad copy. Your content should resonate with your target audience and communicate your brand’s value. Consistency: Maintain a consistent posting schedule to keep your audience engaged and informed about your products or services. A/B Testing: Continually test different ad elements, such as headlines, visuals, and calls to action, to identify what works best for your audience. Engage with Your Audience: Respond to comments, messages, and interactions promptly. Engaging with your audience builds trust and loyalty. Adapt to Platform Changes: Social media platforms are constantly evolving. Stay updated with new features and trends to remain competitive. Budget Management: Set a budget and monitor your ad spend closely. By doing so, you can ensure that you get a good return on investment. Data Analysis: Regularly review the performance data and adjust your strategies based on what’s working and what’s not. Continued...

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

Social media advertising is no longer an option but a necessity for businesses looking to grow and succeed in the digital age. With the ability to target specific demographics, increase brand visibility, and achieve measurable results, social media platforms offer a powerful way to connect with your audience. By understanding the strengths and nuances of different platforms and following best practices, you can harness the full potential of social media advertising to drive your business forward. If you would like a free digital marketing audit for your business, you can reach Awakened Marketing at: www.awkened-marketing.com support@allisonanna.com Allison Anna is the Founder and Creative Mind behind Awakened Marketing LLC, a Digital Marketing Agency that helps small and medium-sized businesses get to the next level through the power of digital marketing. She has spent a decade studying the psychology of the customer journey and empathetic marketing. She has studied under some of the biggest names in the Digital Marketing industry such as Amy Porterfield, Marie Forleo, Scott Oldford, etc. She has extensive knowledge and experience in the field of social media advertising, specifically paid advertising compaigns. She believes that you do not need to sacrifice your authenticity to get sales online! We thank her for sharing her insights and masterful tips around social media advertising with all of us.

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023

IN THE BEGINNING... We’ll be chronicling the entrepreneurial journey of handpicked “Esteem” MBA graduates from Notre Dames elite Idea Center. For the next 4 years we will follow the progress with an initial interview and subsequent interviews every 6 months. Stay tuned for in depth accounts and learning every step, every hurdle and every defining moment of their journey.

IN OUR NEXT ISSUE...

Zella Mae Personal Adversity Versus Determination

Gail Savick Evolution Of A Business

Beth Szweda Job Turns Into Lifelong Business

Join us frequently on www.smbizshowcase.com and be among the first to discover the inspiring stories and practical insights from upcoming issues of Small Business Showcase Magazine. Experience the power of entrepreneurship and connect with a community of passionate individuals who are striving to make a difference in the business world. We look forward to welcoming you to our website and sharing this remarkable publication with you. Don't miss out on the opportunity to be inspired and informed by the stories of small business success! Small Business Showcase Magazine www.smbizshowcase.com Email: info@sm.bizshowcase.com Authors: Andy Garza, Deb Ammerman, Matthew Ammerman Allison Anna, Bill Bagley, Cindy Cohen, Melissa Rowe-Lane

SMALL BUSINESS SHOWCASE MAGAZINE - NORTH WESTERN INDIANA/SOUTH WESTERN MICHIGAN EDITION - NOVEMBER 2023