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Google Ads: How to Use the Digital Marketing Tool to Generate Leads June 20, 2019
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There is an information overload in this day and age. With the vast amount of content online, customers have information available at their fingertips when they wish to buy something. Gone are the days when businesses would rely on outbound marketing to lure buyers. Nowadays, inbound marketing strategies are used to attract potential local Miami buyers. Instead of mass advertising to people, you need to figure out ways to make the customer come to you. It has thus become crucial for a business to build and grow their digital presence and improve inbound marketing techniques. With inbound marketing, the most important thing to focus on is building a solid lead generation strategy. This involves tweaking all digital marketing platforms, optimizing websites and social media, and search engine optimization (SEO) to cater to customers. Often, this process begins with a traditional lead generation funnel.